WO2012046576A1 - Système de support de ventes - Google Patents

Système de support de ventes Download PDF

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Publication number
WO2012046576A1
WO2012046576A1 PCT/JP2011/071561 JP2011071561W WO2012046576A1 WO 2012046576 A1 WO2012046576 A1 WO 2012046576A1 JP 2011071561 W JP2011071561 W JP 2011071561W WO 2012046576 A1 WO2012046576 A1 WO 2012046576A1
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WIPO (PCT)
Prior art keywords
campaign
information
storage unit
point
target
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PCT/JP2011/071561
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English (en)
Japanese (ja)
Inventor
久雄 滝
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株式会社ぐるなび
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Publication of WO2012046576A1 publication Critical patent/WO2012046576A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a sales support system for selling products by using points when selling products and services (hereinafter collectively referred to as “products”) via a network such as the Internet.
  • Such a product purchase mechanism allows a user to purchase a desired product while at home, and can use a point to purchase a product at a price lower than the normal price.
  • the user since the user can be enclosed by issuing points, there is an advantage that enclosure as a repeater is possible.
  • points can be easily accumulated when a user purchases a product.
  • it is also a management risk factor for the store because it is not known when the point is used. In other words, an allowance is usually prepared for points in preparation for the use of those points.
  • points are given at a high ratio, more provisions are required than usual.
  • many reserves must be secured over a long period of time because it is not known when points will be redeemed. This is a management risk factor.
  • a first invention is a sales support system capable of transmitting and receiving information to and from a member store terminal used by a member store.
  • the sales support system includes member identification information and attribute information of a point service member, A member information storage unit that stores at least one point, and campaign information provided by the member store to the member, at least the conditions of the target member, the ratio to the first point, the campaign target period, and the campaign target product
  • Campaign information registration processing unit that receives the input from the member store terminal, a campaign information storage unit that stores the campaign information that has received the input, and the notification of the campaign information among the members that are stored in the member information storage unit
  • a target member information storage unit for storing member identification information and attribute information of a target member; By comparing the target member condition in the campaign information stored in the pane information storage unit with the member attribute information stored in the target member information storage unit, the member to be notified of the campaign information is identified.
  • the first point in the campaign information is acquired from the member information storage unit based on the target member identification processing unit and member identification information of the member who purchases the product in the notified campaign information.
  • the application point calculation processing unit for calculating the second point by extracting the ratio to the campaign information storage unit and calculating using the acquired first point and the extracted ratio, and the member
  • a period confirmation processing unit for confirming whether the campaign is within the campaign period
  • the campaign A payment for calculating the payment amount of the member and executing a payment process by subtracting the amount corresponding to the calculated second point from the amount of the product purchased by the member
  • a processing unit wherein the settlement processing unit executes a settlement process with the calculated settlement amount in the campaign target period and the campaign target product.
  • the second point that can be used as far as the settlement can be calculated based on the first point.
  • the second point is calculated based on the first point, it is independent of the first point. Therefore, since it can be used only within the period of the campaign, it is possible to eliminate management risk for points.
  • the processing speed can be increased.
  • the system points that manage the existing points are acquired and only the second point that is the source of the discount is returned, it is possible to minimize the modification of the system that manages the existing points. I can do it. Therefore, it is possible to save time and labor for system modification.
  • the final settlement amount is calculated based on the application points that are applied only within the campaign target period, so that a discount by points for a limited period can be realized. In addition, discounts can be made for each member store.
  • the campaign information storage unit further stores information on campaign resources as the campaign information
  • the settlement processing unit further includes an amount corresponding to the second point, Compared with information on current resources in campaign information, and if the current resources are less than the amount corresponding to the second point, the settlement processing with the calculated settlement amount is stopped. It can also be configured as follows.
  • Structuring according to the present invention enables discounts within the campaign resources.
  • the campaign information storage unit further stores, as the campaign information, the contents of the campaign notified to the member and the identification information to be accessed
  • the sales support system further includes: An e-mail including the contents of the campaign stored in the campaign information storage unit and identification information of the access destination is generated, and the generated e-mail is sent to the e-mail address of the member specified by the target member specifying processing unit. It can also be configured as a sales support system having a mail processing section for transmission.
  • notification of campaign information to members may be performed by e-mail. Therefore, the member can be directly guided to a campaign website or the like, which leads to improvement in convenience.
  • the application point calculation processing unit further sends the information about the calculated second point or the amount corresponding thereto to the member terminal used by the member and displays the information. It can also be configured as follows.
  • the member can know the points from which the discount is based or the corresponding amount of money.
  • the target member information storage unit is divided into two storage areas, and among the members stored in the member information storage unit, the member identification of a member having a flag indicating that the notification of the campaign information is received Information and attribute information are extracted from the member information storage unit at a predetermined timing, and the member identification information and attribute information of the extracted member are alternately stored in each storage area of the target member information storage unit.
  • the target member identification processing unit is at least the storage area of the target member information storage unit while the update process is being performed, of the target member in the campaign information stored in the campaign information storage unit.
  • the extracted member information can be stored in each storage area alternately (for example, every day). Then, by configuring as in the present invention, when performing the process of identifying and extracting the member to be notified of the campaign information, the target of the campaign based on the information of the member of the storage area that has not been updated Can be identified without stopping the system. As a result, convenience is improved. Further, although it is conceivable to divide the target member information storage unit into three or more storage areas, this increases the storage capacity and makes the processing complicated. Therefore, it is preferable that the target member information storage unit is divided into two storage areas.
  • the server calculates a second point used for settlement at the time of product purchase based on the first point accumulated by the member in the point service, wherein the server is a member of the point service member store.
  • Campaign information registration processing for accepting at least member conditions, a ratio to the first point, a campaign target period, and a campaign target product input from a member store terminal used by the member store as campaign information to be provided to the member store
  • a campaign information storage unit that stores the campaign information that has received the input, a target member information storage unit that stores member identification information and attribute information of a member to be notified of the campaign information, and the campaign information storage Conditions of eligible members in the campaign information stored in the club , Comparing the member attribute information stored in the target member information storage unit with a target member specifying processing unit for specifying a member to be notified of campaign information, and purchasing a product in the notified campaign information.
  • the first point is obtained from the computer system of the point service used by the member, and the ratio of the campaign information to the first point is extracted from the campaign information storage unit,
  • An application point calculation processing unit that calculates a second point by calculating using the acquired first point and the extracted ratio, and the server includes the calculated second point.
  • FIG. 1 shows a conceptual diagram of the entire system configuration including the present invention. Moreover, the conceptual diagram of an example of each function structure of the sales support system of this invention is shown in FIG.
  • member store that gives a point to a user who becomes a member (hereinafter, simply referred to as “member”) by an operating company of the sales support system of the present invention and performs a campaign to give the point. To do.
  • the member terminal 3 is a computer terminal used by a member, and includes a portable computer terminal (for example, a mobile phone, a PHS, a notebook computer, a smartphone, etc.) in addition to a personal computer terminal.
  • a portable computer terminal for example, a mobile phone, a PHS, a notebook computer, a smartphone, etc.
  • the member store terminal 4 is a computer terminal used by a member store using the sales support system of the present invention.
  • a portable portable terminal for example, a mobile phone, a PHS, a notebook computer, a smartphone, etc.
  • the content server 5 is a server that performs a function of displaying information on member stores on the member terminal 3 on a web page. In addition, by accepting access from the member store terminal 4, information about the member store can be registered, changed, deleted, etc. from the member store terminal 4. That is, the content server 5 displays content such as a web page on the member terminal 3 and the member store terminal 4, and executes information and processing stored in the member system 2 and the common system 1 using the content as an interface. Note that the member terminal 3 and the member store terminal 4 may be able to transmit and receive information to and from the member system 2 and the common system 1 via the content server 5 or not via the content server 5.
  • the sales support system of the present invention is a computer system used when purchasing a member's product using points, and has a member system 2 and a common system 1.
  • the member system 2 is a server that manages basic information of services that use the sales support system of the present invention. It also functions to manage conventional points, manage members of the point service, and so on.
  • the common system 1 processes information on campaigns executed by each member store, sends campaign information to the target members by e-mail, and uses the member point information stored in the member system 2.
  • the applicable points that can be used at the time of settlement are calculated for the target member.
  • a computer terminal (including a server) used in each system includes an arithmetic device 30 such as a CPU that executes arithmetic processing of a program, a storage device 31 such as a RAM and a hard disk that stores information, and processing results and storage of the arithmetic device 30. It has at least a communication device 34 that transmits and receives information stored in the device 31 via a network such as the Internet or a LAN. Each function (each unit) realized on the computer is executed when a unit (program, module, etc.) for executing the process is read into the arithmetic unit 30.
  • each function When using the information stored in the storage device 31 in the processing, each function reads the corresponding information from the storage device 31 and uses the read information for the processing in the arithmetic device 30 as appropriate.
  • the computer may include an input device 33 such as a keyboard, a mouse, and a numeric keypad, and a display device 32 such as a monitor.
  • FIG. 3 schematically shows an example of the hardware configuration of the computer terminal.
  • the function of the computer terminal may be distributed to a plurality of computer terminals or servers.
  • the means in the present invention are only logically distinguished from each other in function, and may be physically or virtually the same area.
  • any format such as a data file as well as a database may be used.
  • the member system 2 includes a member information storage unit 10, a member store information storage unit 11, an authentication processing unit 12, a purchase decision reception processing unit 13, a purchase information storage unit 14, an inventory confirmation processing unit 15, a period confirmation processing unit 16, and a settlement process. Part 17.
  • the member information storage unit 10 stores information related to point service members.
  • Information related to members includes member identification information (member ID) for identifying members, authentication information such as passwords, points given to members (member registration, member purchases, product responses, questionnaire responses, etc. Accumulated points) and member attribute information.
  • FIG. 7 schematically shows an example of the member information storage unit 10.
  • member attribute information including name, residential area and address, e-mail address and telephone number, date of birth, gender, age, occupation, whether married or single, number of family members, target of campaign notification There is a flag indicating that it is.
  • Necessary information can be used arbitrarily.
  • the member store information storage unit 11 stores information related to member stores participating in the point service.
  • Information on member stores includes member store identification information for identifying member stores, authentication information such as passwords, store names, addresses, telephone numbers, and e-mail addresses.
  • FIG. 8 schematically shows an example of the member store information storage unit 11. Information regarding member stores is not limited to the above, and necessary information can be arbitrarily used.
  • the authentication processing unit 12 When the authentication processing unit 12 receives access from the member terminal 3 and the member store terminal 4, the authentication processing unit 12 executes the authentication process. For example, the content server 5 displays an authentication screen on the member terminal 3 and the member store terminal 4, and the member identification information and password, member store identification information and password input thereto are sent to the authentication processing unit via the content server 5. 12 receives and collates based on member information storage part 10, member store information storage part 11, etc., and an authentication process can be performed. Note that the authentication process may be executed by directly receiving information from the member terminal 3 and the member store terminal 4 without going through the content server 5.
  • the purchase decision reception processing unit 13 inputs information necessary for purchasing a product, such as information (product identification information (product ID)) identifying the product that the member has selected to purchase, the number of items, and the like. 5 is received and stored in the purchase information storage unit 14.
  • the purchase decision reception processing unit 13 is a process of registering a product in a virtual shopping cart when purchasing a product on the so-called Internet.
  • the purchase information storage unit 14 purchases information related to the product (product identification information, price, number, etc.) accepted to be purchased by the purchase decision acceptance processing unit 13, information related to the member (member identification information, name, etc.), and the product. Information necessary to do this, a flag indicating that it is a campaign target, and the like are stored.
  • the merchandise stored in the storage unit is a target of payment processing in the payment processing unit 17. In other words, it is a storage area of a virtual shopping cart that is used when purchasing products on the Internet. Further, since it is a virtual shopping cart storage area, it may be a temporary storage area, and information that has not been used for a certain period of time may be periodically deleted.
  • the inventory confirmation processing unit 15 refers to the campaign information storage unit 21 provided in the common system 1 for the product that the member has decided to purchase, and confirms whether there is a stock quantity of the product targeted for the campaign. Whether or not the product is a campaign target product may be confirmed by the presence or absence of a flag indicating whether or not the product is a campaign target product stored in the purchase information storage unit 14.
  • the period confirmation processing unit 16 is used by a member store or an operating company of the sales support system of the present invention, such as a stage where a member logs in and authenticates, a stage where a purchased product is confirmed, or a stage where payment is made. If the purchase information storage unit 14 has a flag indicating whether the product is a campaign target product at an arbitrary stage of setting, refer to the campaign information storage unit 21 provided in the common system 1 to determine whether it is within the campaign period. Confirm by doing.
  • the settlement processing unit 17 performs settlement of the purchased product. If it is a normal settlement, a settlement amount is calculated by multiplying the price of the product stored in the purchase information storage unit 14 by the number of products, and a predetermined method such as credit card settlement, cash on delivery, bank transfer, etc. Settlement by the method. On the other hand, if the payment is for a campaign target product, the application point calculated by the common system 1 from the payment amount obtained by multiplying the price of the product stored in the purchase information storage unit 14 by the number corresponds to the application point. The final settlement amount is calculated by subtracting the amount.
  • the application point since the application point is processed in the settlement processing unit 17 when the period confirmation processing unit 16 is within the campaign target period as described above, the application point can be used only within the target period. It becomes. Further, in the case where the product is a campaign target product in the purchase information storage unit 14, since the application point processing is performed in the settlement processing unit 17, it can be used only for the target product. In this way, the final settlement amount is calculated based on the applicable points only when the campaign target period and the campaign target product, so that the discount for the specific target product for a limited period can be discounted. Can be realized. In addition, discounts can be made for each member store.
  • the common system 1 includes a campaign information registration processing unit 20, a campaign information storage unit 21, a target member information storage unit 22, a target member identification processing unit 23, a mail processing unit 24, and an application point calculation processing unit 25.
  • the campaign information registration processing unit 20 receives input of information related to the campaign to be executed from the member store terminal 4 via the content server 5. For example, membership attribute conditions (gender, age (age), residence area, the number of points required for the campaign (0 points or more), etc.), the amount of funds (the amount of money for the campaign discount), points
  • membership attribute conditions gender, age (age), residence area, the number of points required for the campaign (0 points or more), etc.
  • the amount of funds the amount of money for the campaign discount
  • points The input of the magnification, the target period, the target product, the identification information (such as URL) for accessing the campaign information, and the content described in the e-mail for notifying the campaign is accepted.
  • the campaign target period a different period may be set for each target member or member attribute condition. In this case, the member and member attribute conditions and the campaign target period are stored in association with each other.
  • the campaign information storage unit 21 stores information related to the campaign received by the campaign information registration processing unit 20.
  • FIG. 12 schematically shows an example of the campaign information storage unit 21.
  • the target member information storage unit 22 stores, in the member system 2, information related to a member having a flag indicating that it is a notification target of a campaign among the members stored in the member information storage unit 10 of the member system 2. .
  • the member extraction process for receiving the notification of the campaign may be performed at any timing in the member system 2.
  • the member system 2 When the above timing is performed on a daily basis, in the member system 2, members having a flag indicating that they are subject to campaign notification are extracted every day from among the members stored in the member information storage unit 10. Is sent from the member system 2 to the common system 1.
  • information on the target member is stored in the target member information storage unit 22.
  • the target member information storage unit 22 includes two storage areas, and member identification information and attribute information of the target member are stored in the respective storage areas.
  • the two storage areas in the target member information storage unit 22 are an A folder and a B folder.
  • notification of a campaign among members stored in the member information storage unit 10 in the member system 2 at a predetermined timing (for example, 0:00) The member information having a flag indicating that it is the target of the member is extracted and sent from the member system 2 to the common system 1.
  • the sent information is stored in any storage area (B folder in FIG. 13) of the target member information storage unit 22.
  • the A folder stores member identification information and attribute information of the target member already extracted at 0:00 of the previous day.
  • the member system 2 extracts the member information having a flag indicating that it is a notification target of the campaign from among the members stored in the member information storage unit 10. Is sent from the member system 2 to the common system 1.
  • the sent information is stored in the A folder of the target member information storage unit 22.
  • the member identification information and attribute information of the target member extracted daily are stored alternately in the A folder and the B folder. Therefore, the information stored in each folder is updated every 48 hours, but the entire target member information storage unit 22 is updated every 24 hours.
  • the target member identification processing unit 23 identifies and extracts the target member from the target member information storage unit 22 based on the campaign conditions of the campaign information stored in the campaign information storage unit 21. This extraction process may be performed at a predetermined timing (for example, every day at 5 o'clock), or may be received at an arbitrary timing from the member store terminal 4 and performed at that timing.
  • the target member information storage unit 22 includes the two storage areas as described above, and the target member information for one day is stored in each storage area, the target member information storage unit 22 It is preferable to identify a target member by referring to any storage area.
  • the storage area of the target member information storage unit 22 to be referred to is preferably set so that the storage area of the target member information storage unit 22 while the member information is being updated is not referred to. For example, while member information is being updated in the B folder of the target member information storage unit 22, at least the target member identification processing unit 23 does not access the B folder, but based on the member information of the A folder. Identify and extract target members.
  • the target member is identified from the target member information storage unit 22 and extracted at 5 o'clock every day, and the reference folder is switched every 24 hours.
  • the member information in the target member information storage unit 22 is updated daily at 0:00 (FIG. 13A)
  • the time and the time required for the update are stored in the target member information stored as the update target.
  • the target member is extracted and specified based on the storage area of the target member information storage unit 22 that is not to be updated and does not access the storage area of the unit 22. Therefore, the folder A is from 5:00 on October 5 to 5:00 on October 6; the folder B is from 5:00 on October 6 to 5:00 on October 7; Until 5 o'clock, switching is performed sequentially like folder A.
  • the switching timing does not have to be every 24 hours, and can be arbitrarily set according to the update timing of the member information in the target member information storage unit 22, such as every 12 hours. However, in this case, it is desirable that the setting is performed at a timing such that the target member identification processing unit 23 does not access the storage area in which the target member information storage unit 22 is updated.
  • the storage area to be referred to may be changed to the storage area where the update is completed.
  • the e-mail processing unit 24 generates and transmits a predetermined e-mail in which the campaign guide is described to the members extracted by the target member specifying processing unit 23. Therefore, it may also function as an e-mail server, and if there is another e-mail server, it transmits through it.
  • FIG. 9 shows an example of the e-mail generated by the mail processing unit 24.
  • the point service with a limited target period, the contents of the campaign, and the like are extracted from the campaign information storage unit 21 and the contents are embedded. It is. It should be noted that the proposal sent as an e-mail may be stored in the campaign information storage unit 21 as information relating to the campaign.
  • FIG. 10 shows another example of the electronic mail generated by the mail processing unit 24.
  • information about a plurality of member stores is stored in one e-mail. Even in this case, the point service with a limited target period, the contents of the campaign, and the like are extracted from the campaign information storage unit 21, and the contents are embedded.
  • identification information for directly accessing the web page of the campaign of the member store is included.
  • This URL is stored in the campaign information storage unit 21 as information about the campaign.
  • the member can directly access the web page for purchasing the campaign target product. Therefore, the URL may be accessed within the campaign validity period, particularly before the validity period ends, and may not be accessible after the validity period ends.
  • the application point calculation processing unit 25 Based on the member identification information acquired from the member system 2, the application point calculation processing unit 25 extracts the member's points from the member information storage unit 10 of the member system 2 and stores the points in the campaign information storage unit 21. Multiply the point magnification set in the campaign that is being applied to calculate the points (applicable points) to be applied to the campaign (in addition to multiplication, various four arithmetic operations can be used, In addition to simple multiplication, multiplication may be performed in some form using a ratio). Then, the calculated application points are sent to the member system 2. As a result, in the campaign, a special point (applicable point) corresponding to the number of points already possessed by the member is allocated, and subtraction from the settlement amount based on the allocated applied point, that is, discount is possible. Further, since the settlement amount is subtracted based on the application points, the points stored in the member information storage unit 10 are not reduced.
  • member stores when conducting a campaign, member stores must register the campaign information.
  • the member store accesses the content server 5 from the member store terminal 4 by a predetermined method and inputs the member store identification information and the password to authenticate the member store (S100).
  • the member store identification information and password input here are received by the authentication processing unit 12 of the member system 2 via the content server 5 and are registered member stores by referring to the member store information storage unit 11. Authenticate
  • the authentication processing unit 12 notifies the content server 5 that a predetermined error screen is displayed, and the content server 5 displays the error screen on the member store terminal 4.
  • the authentication processing unit 12 notifies the content server 5 that the screen for registering the campaign information is displayed, and the content server 5 registers the campaign information in the member store terminal 4. Display a screen for An example of a screen for registering campaign information is shown in FIG.
  • the member store sets the conditions of the members to be campaigned, and accepts the information by the campaign information registration processing unit 20 of the common system 1 via the content server 5 (S110). Information regarding the accepted campaign is stored in the campaign information storage unit 21.
  • the information regarding the campaign includes the conditions of the target member such as gender, age (age), date of birth, residential area, and the conditions of points possessed by the member, and the validity of the campaign.
  • the member store identification information for identifying the member store is also stored in association with the information about the campaign set in S110.
  • the member store can register information on the campaign in the common system 1.
  • the member system 2 checks the presence or absence of a flag indicating that it is a campaign notification target among members stored in the member information storage unit 10 at a predetermined timing (for example, midnight every day) (there is a flag) Member identification information and attribute information of a member (a campaign notification target) are extracted and sent to the common system 1 (S200).
  • the member identification information and attribute information of the member received from the member system 2 are stored in the target member information storage unit 22.
  • the storage area is configured so that the target member information storage unit 22 can store the member information for two times, it is preferable to store the information by the FIFO method. That is, by updating the target member information sent in S200 on the target member's member identification information and attribute information stored two times before, the target member information can be updated. For example, when the process of S200 is performed on a daily basis, and the target member information storage unit 22 stores the information of the target members for the previous day and the previous day, The member information of the day sent in S200 is updated on the storage area.
  • the target member identification processing unit 23 of the common system 1 preferably extracts the campaign condition from the campaign stored in the campaign information storage unit 21 after the information of the target member is updated in S200, and the campaign condition Are searched from the target member information storage unit 22, and the corresponding number is sent to the member system 2 (S210). At this time, the member identification information and attribute information of the corresponding member are extracted.
  • the target member identification processing unit 23 when storing the member information for two times in the target member information storage unit 22, the target member identification processing unit 23 is not the target member information stored on that day, but the previous day (updated on the previous day) It is preferable to search for members that match the campaign conditions based on member information. This is to prevent the common system 1 from being stopped due to the update of member information. However, instead of searching based on the member information for the previous day, the search may be performed based on the member information for the current day (updated on that day) in the target member information storage unit 22.
  • an e-mail address is extracted from the member information. Then, the mail processing unit 24 generates an e-mail as shown in FIGS. 9 and 10 and transmits it as e-mail as campaign information (S220).
  • the mail processing unit 24 In order to generate an e-mail, the mail processing unit 24 first describes identification information (for example, URL) for accessing the campaign information in the campaign information stored in the campaign information storage unit 21 in the e-mail. The contents to be extracted are extracted. After generating the body of the e-mail in this way, the e-mail is transmitted to the e-mail address extracted above.
  • identification information for example, URL
  • the members satisfying the campaign conditions of all the member stores may be extracted, or the campaign conditions of any member store
  • the members satisfying the conditions may be extracted, or the members satisfying the campaign conditions of a predetermined proportion of member stores among the plurality of member stores may be extracted.
  • the campaign information registered by the member store is notified to the target member.
  • the member receives the e-mail transmitted in S220 at the member terminal 3 and browses it. Then, the member terminal 3 accesses the content server 5 corresponding to the URL, for example, by selecting a URL that the member is interested in. The content server 5 accepts this access and displays the content (web page) for the campaign information on the member terminal 3.
  • the member determines whether or not to purchase the product (the product targeted for the campaign) by a normal method.
  • the member performs a predetermined operation on the member terminal 3 (for example, the content server 5).
  • the member terminal 3 for example, the content server 5
  • an instruction to purchase a product is sent from the member terminal 3 to the content server 5.
  • the purchase decision instruction is accepted by the purchase decision acceptance processing unit 13 of the member system 2 via the content server 5 (S310). At this time, it is preferable to accept information such as product identification information for identifying a product purchased by the member, the number of purchases, and identification information for identifying a campaign, as an instruction for purchase determination.
  • the member identification information when accepting access from a member in S300, if member identification information for identifying the member is specified, the member identification information may be stored in association with the purchase information storage unit 14.
  • the content server 5 sends a web page for login to the member terminal 3. This is preferably done again even if the user has logged in before purchasing the product, but it need not be done.
  • the member When the web page for login displayed on the member terminal 3 is displayed, the member inputs the member identification information and the password to the authentication processing unit 12 via the content server 5 by inputting the member identification information and the password there. Will be sent. And the authentication process part 12 authenticates whether the said member is a regular member by referring to the member information storage part 10 (S330).
  • the authentication processing unit 12 displays a message prompting the user to input member identification information and a password again via the content server 5.
  • the authentication processing unit 12 passes a notification that the authentication has been successfully performed to the purchase decision reception processing unit 13, and stores the member identification information of the member in the purchase information storage unit 14. It is stored in association with the product identification information to be purchased. If member identification information has already been stored, it need not be stored.
  • the period confirmation processing unit 16 determines whether the campaign is within the target period of the campaign based on the time when the authentication process of S330 is performed and the identification information for identifying the campaign. You may confirm by referring the memory
  • the inventory confirmation processing unit 15 executes the campaign information of the common system 1 based on the product identification information stored in the purchase information storage unit 14, the number of purchases, and the identification information for identifying the campaign.
  • the storage unit 21 is referred to and it is confirmed whether there is still an inventory of products targeted for the campaign (S340). When a product is purchased, the number of inventory is reduced at any stage (preferably after the final settlement process is performed).
  • a message indicating that the product targeted for the campaign is already out of stock is displayed on the member terminal 3 via the content server 5.
  • the purchase decision reception processing unit 13 receives the instruction to purchase from the member terminal 3 via the content server 5 by selecting whether to purchase still (purchase at a normal price instead of the campaign price). Deletes the flag indicating that the product is a campaign target product from the purchase information storage unit 14 and corrects the price to a normal price and stores it. In the case of automatically handling cancellation, the information stored in the purchase information storage unit 14 in S320 may be deleted.
  • the application point calculation processing unit 25 of the common system 1 acquires the member identification information and the product identification information from the content server 5 or the purchase information storage unit 14 of the member system 2, and the member identification information. Based on the information, the information on the point (first point) stored in association with the member identification information is acquired from the member information storage unit 10 (S350). This point is a point accumulated by the member by daily purchase of goods, answers to questionnaires, and the like.
  • the application point calculation processing unit 25 refers to the point magnification based on the identification information for identifying the campaign among the campaign information stored in the campaign information storage unit 21, so that the point acquired in S ⁇ b> 350
  • the application point is calculated by multiplying the magnification (S370).
  • the application points may be calculated by adding a predetermined number of points instead of multiplying by a magnification.
  • the application point (second point) calculated in this way is applied to the content server 5 by the application point calculation processing unit 25 and displayed on the member terminal 3 by the content server 5 in this campaign.
  • the number of points to be awarded (the number of points of the second point) or a discount amount corresponding to the number of points is displayed. As a result, the member can recognize the discount amount.
  • the member inputs information necessary for purchasing the product, for example, information such as a destination address / name, a credit card number used for settlement, an expiration date, and the like into the content, and inputs the information via the content server 5. Then, the settlement processing unit 17 accepts it (S390). Then, the payment processing unit 17 stores these pieces of information in the purchase information storage unit 14 in association with the member identification information.
  • the purchase information storage unit 14 confirms whether or not there is a flag indicating that it is a campaign target, and there is the flag.
  • the period confirmation processing unit 16 confirms whether or not the target period of the campaign has been exceeded by referring to the campaign information storage unit 21 based on the identification information for identifying the campaign (S410). .
  • the purchase decision reception processing unit 13 executes a settlement process as usual (S430). That is, the flag is deleted from the purchase information storage unit 14 and the price stored in the purchase information storage unit 14 is updated to a normal price.
  • the settlement processing unit 17 stores the price in the purchase information storage unit 14 as usual. Settlement processing is performed based on the price. This payment process is the same as a normal payment method.
  • the settlement processing unit 17 uses the campaign information storage unit 21 in the common system 1 as identification information for identifying the campaign. Based on the reference, it is confirmed whether the funds for the campaign still remain (S440).
  • the campaign information storage unit 21 stores the funds for each campaign, at any stage (preferably after the completion of the settlement process), the campaign resources are set according to the amount corresponding to the application point. It is preferable to subtract and update.
  • settlement processing After confirming the funds of the campaign in S420, in the case of information indicating that the funds have already been used up (remaining amount of funds ⁇ the amount corresponding to the application point in this settlement) (S450), settlement processing The unit 17 displays a display indicating that the campaign has ended via the content server 5 (S460). If the payment processing unit 17 receives the instruction to purchase from the member terminal 3 via the content server 5 by selecting whether to purchase still (purchase at the normal price instead of the campaign price), The flag indicating that the product is a campaign target product is deleted from the purchase information storage unit 14, and the price is corrected to a normal price and stored. In the case of automatically handling cancellation, the information stored in the purchase information storage unit 14 in S320 may be deleted.
  • the campaign information storage unit 21 stores the information.
  • the amount corresponding to the application point in the settlement is subtracted from the stored funds, and the balance of the resources is updated.
  • the settlement processing unit 17 subtracts the amount corresponding to the application point from the total amount of the campaign target product, calculates the amount actually paid by the member, and executes settlement processing based on the amount (S470).
  • the settlement processing unit 17 displays a message that the process is completed on the member terminal 3 via the content server 5 (S480).
  • the points stored in the member information storage unit 10 are only used as the calculation criteria for the application points. Therefore, in S470, even if the amount corresponding to the application point is subtracted from the total amount of the products targeted for the campaign and the amount actually paid by the member is calculated, the point stored in the member information storage unit 10 is not subtracted.
  • the points stored in the member information storage unit 10 may optionally be used further. That is, after subtracting the amount corresponding to the applicable point from the total amount of the product, the amount actually paid by the member can be calculated by subtracting the amount corresponding to the point stored in the member information storage unit 10. good. In this case, since the points stored in the member information storage unit 10 are further used, the point balance is updated by subtracting the used points from the points stored in the member information storage unit 10. However, in this case, since the application points are different from the points stored in the member information storage unit 10, the points are not subject to update of the balance of points stored in the member information storage unit 10.
  • the member store A accesses the content server 5 by the predetermined method from the member store terminal 4 used by the member store A, and inputs the member store identification information “99999” and the password “xxxx” (S100).
  • the member store identification information and password input here are received by the authentication processing unit 12 of the member system 2 via the content server 5, and the authentication process is executed by referring to the member store information storage unit 11.
  • the authentication processing unit 12 since authentication can be performed normally, the authentication processing unit 12 notifies the content server 5 that a screen for registering campaign information is displayed, and the content server 5 A screen for registering campaign information as shown in FIG. 11 is displayed.
  • the member store A from the member store terminal 4, from the screen as shown in FIG. 11, as a member's condition for the campaign, for example, gender “male”, age “40s”, birthday “not specified”, member Set the classification “not specified”, the area attribute “Tokyo”, and the number of possessed points “not specified”. Also, “September 13, 2010, 12:00” to “September 15, 2010, 24:00” as the target period, point expiration date “not specified”, and “time point double” are set as the grant rate Suppose that Further, although not shown in FIG. 11, for example, “100” may be set as the stock quantity and “100,000 yen” may be set as the resource. When the number of stocks and resources are set, it can be set that the campaign is performed within the set number of stocks and resources in addition to the target period.
  • the member store A can also provide the contents of the campaign notified to the members as shown in FIG. 9 or FIG. Format, still image format, moving image format, audio format, etc.) and URL to access (for example, http://xxx.gnavi.co.jp/xxx/) .
  • the campaign information registration processing unit 20 automatically generates identification information for identifying the campaign, for example, “AAA-111” (or manually). And is registered in the campaign information storage unit 21 in association with it (S120).
  • FIG. 12 schematically shows an example of this state.
  • the campaign information is registered as described above.
  • the member system 2 checks the presence or absence of a flag indicating that the member is a notification target of the campaign among members stored in the member information storage unit 10 at a predetermined timing (for example, midnight every day).
  • the member identification information and attribute information of the member is extracted.
  • the member identification information and attribute information of the members of the member identification information “11111”, “22222”, and “44444” are extracted and sent to the common system 1 (S200).
  • the member identification information and attribute information of the member identification information “11111”, “22222”, “44444” received from the member system 2 are stored in the storage area for the current day of the target member information storage unit 22.
  • the target member identification processing unit 23 of the common system 1 updates the target member information in S200, and then sets the gender “male” as the campaign condition of the campaign “AAA-111” stored in the campaign information storage unit 21. , Age “40s”, birthday “not specified”, member classification “not specified”, area attribute “Tokyo”, possession point number “not specified” are extracted, and members meeting the conditions are stored in the target member information A search is made from the part 22 and the corresponding number is sent to the member system 2 (S210). Further, among the corresponding members, member identification information and attribute information of the member are extracted. In the case of the above condition, since the member of the member identification information “11111” satisfies the campaign condition, the attribute information of the member identification information “11111” of the member is extracted.
  • the mail processing unit 24 extracts the contents and URL of the campaign from the campaign information storage unit 21 based on the campaign identification information “AAA-111” with respect to the body of the email transmitted to the extracted member identification information “11111”. And generate. Then, the generated e-mail is transmitted to the e-mail address “aaa@aaa.co.jp” in the attribute information of the member identification information “11111” (S220). An example of the contents of the e-mail transmitted here is shown in FIGS.
  • an e-mail of campaign information is transmitted to the member identification information “11111”.
  • the member of the member identification information “11111” browses it on the member terminal 3.
  • the member terminal 3 accesses the content server 5 corresponding to the URL (http://xxx.gnavi.co.jp/xxx/). The content server 5 accepts this access, and receives campaign information. Is displayed on the member terminal 3.
  • the member terminal 3 When the member with the member identification information “11111” purchases the product targeted for the campaign as usual, the member terminal 3 performs a predetermined operation, and an instruction to purchase the product is sent from the member terminal 3 to the content. Sent to the server 5. For example, product identification information “ABCABC”, the number of purchases “1”, and information “AAA-111” for identifying the campaign are sent.
  • the purchase decision instruction is accepted by the purchase decision acceptance processing unit 13 of the member system 2 via the content server 5 (S310), and “ABCABC” as the product identification information of the product to be purchased is stored in the purchase information storage unit 14. 1 ”and information“ AAA-111 ”for identifying the campaign is stored (S320). In addition, since it is a campaign target product, a flag indicating it is also stored.
  • the content server 5 sends a web page for login to the member terminal 3 in order to confirm whether the member is a member against the member identification information “11111”.
  • the member terminal 3 displaying this web page, the member inputs “11111” as the member identification information and “aaaa” as the password in the predetermined column, and these are sent to the authentication processing unit 12 via the content server 5. .
  • the authentication processing unit 12 authenticates the member identification information “11111” and the password “aaaaaaa” by referring to the member information storage unit 10 (S330).
  • the authentication processing unit 12 passes the notification that the authentication has been successfully performed to the purchase determination reception processing unit 13, and the member identification information “11111” of the member is stored in the purchase information storage unit 14.
  • the product is stored in association with the product identification information “ABCABC” purchased by the member.
  • the inventory confirmation processing unit 15 stores the product identification information “ABC ABC” and the purchase quantity “1” stored in the purchase information storage unit 14 and the identification information “AAA-111” for identifying the campaign. Based on the above, the campaign information storage unit 21 of the common system 1 is referred to and it is confirmed whether there is still an inventory of the product that is the campaign target (S340).
  • the application point calculation processing unit 25 of the common system 1 determines the member identification information “11111” and the product identification information “ABC ABC”. Is acquired from the purchase information storage unit 14 of the content server 5 or the member system 2 and stored in association with the member identification information “11111” from the member information storage unit 10 based on the member identification information “11111”. The information of the number of points “100” (first point) is acquired (S350).
  • the application point calculation processing unit 25 has a point magnification of “2 ⁇ ” based on the identification information “AAA-111” for identifying the campaign among the campaign information stored in the campaign information storage unit 21. And the number of points “100” (first point) extracted in S350 is multiplied by 2 to calculate “200 points” as the number of applied points (number of points of the second point).
  • the application point “200 points” calculated in this way is transferred to the content server 5 by the application point calculation processing unit 25, and the content server 5 displays it on the member terminal 3 (member terminal 3 of the member identification information “11111”).
  • the number of points applied in this campaign (200 points), or the discount amount corresponding to the number of points (2000 yen (10 yen per point. Conversion rate may be any ratio) As a result, the member recognizes the discount amount “2000 yen”.
  • the member inputs information necessary for purchasing the product, for example, information such as a destination address / name, a credit card number used for settlement, an expiration date, and the like into the content, and inputs the information via the content server 5. Then, the settlement processing unit 17 accepts it (S390). Then, the payment processing unit 17 stores these pieces of information in the purchase information storage unit 14 in association with the member identification information.
  • the settlement processing unit 17 extracts the information from the member identification information, and purchase information It may be stored in the storage unit 14.
  • the period confirmation processing unit 16 identifies whether or not the target period of the campaign has been exceeded. Confirmation is made by referring to the campaign information storage unit 21 based on the identification information (S410). Here, if it is “14:15 on September 14, 2010” that this processing is performed, it is within the target period, so that the settlement processing unit 17 executes the campaign information storage unit in the common system 1. 21 is referred to based on the identification information for identifying the campaign, and it is confirmed whether the funds of the campaign still remain (S440).
  • the resource information stored in the campaign information storage unit 21 is “30,000 yen”, there is still a surplus in the funds for the amount corresponding to the applicable point (2000 yen). That is, since the resource “30,000 yen” ⁇ the amount “2000 yen” corresponding to the application point (S450), the application point in the settlement corresponds from the resource “30,000 yen” stored in the campaign information storage unit 21. Subtract the amount of “2000 yen” and update the balance of the funds to “28,000 yen”. Further, the settlement processing unit 17 subtracts the amount “2000 yen” corresponding to the application point from the total amount “10,000 yen” of the campaign target product, and calculates the amount “8000 yen” that the member actually pays.
  • the settlement processing unit 17 displays a message that the process is completed on the member terminal 3 via the content server 5 (S480).
  • the campaign is notified to the member by e-mail.
  • the contents of the campaign may be displayed.
  • the member identification information is sent to the target member identification processing unit 23, and the target member identification processing unit 23 sends the attribute information corresponding to the member identification information to the member system 2. Extract from the member information storage unit 10. Then, based on the attribute information, it is determined whether there is a matching campaign among the campaign conditions stored in the campaign information storage unit 21. If they match, the content of the matched campaign is sent via the content server 5 via It is displayed at a predetermined location on the web page of the member terminal 3.
  • banner image and URL information to be accessed are sent to the member terminal 3 via the content server 5, and when the member clicks on the banner image, You may be comprised so that the web page (content server 5) of URL used as an access destination corresponding to a banner image can be accessed.
  • the subsequent processing can be performed in the same manner as in FIG.

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Abstract

La présente invention concerne un système de support de vente qui vend un produit à l'aide de points. Le système de support de vente selon la présente invention comporte : une unité de traitement d'enregistrement d'informations de campagne qui reçoit une entrée d'informations de campagne ; une unité de stockage d'informations de membre éligible qui stocke des informations de membre ; une unité de traitement d'identification de membre éligible qui identifie des membres éligibles auxquels doivent être notifiées les informations de campagne ; une unité de traitement de calcul de points applicables qui, sur la base d'informations de discrimination de membre d'un membre achetant un produit, acquiert un premier nombre de points à partir d'une unité de stockage d'informations de membre, et en extrayant un taux pour le premier nombre de points dans les informations de campagne provenant d'une unité de stockage d'informations de campagne et en exécutant un calcul, calcule un second nombre de points ; une unité de traitement de vérification de période qui vérifie si la date est comprise dans la période de la campagne ; une unité de traitement de règlement qui, en soustrayant le montant, correspondant au second nombre de points calculé, du montant pour le produit devant être acheté par le membre, calcule le montant du règlement du membre afin d'effectuer le traitement du règlement, l'unité de traitement de règlement effectuant le traitement de règlement à l'aide du montant de règlement calculé si la date est comprise dans la période de la campagne et si le produit est éligible pour la campagne.
PCT/JP2011/071561 2010-10-06 2011-09-22 Système de support de ventes WO2012046576A1 (fr)

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JP7358432B2 (ja) * 2021-09-30 2023-10-10 ＰａｙＰａｙ株式会社 生成装置、生成方法及び生成プログラム
JP7121847B1 (ja) 2021-10-18 2022-08-18 ＰａｙＰａｙ株式会社 情報処理システム、情報処理方法、およびプログラム

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