WO2001084752A1 - Procede, station de base et terminal mobile destines a un service de publicite local - Google Patents

Procede, station de base et terminal mobile destines a un service de publicite local Download PDF

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Publication number
WO2001084752A1
WO2001084752A1 PCT/JP2000/006553 JP0006553W WO0184752A1 WO 2001084752 A1 WO2001084752 A1 WO 2001084752A1 JP 0006553 W JP0006553 W JP 0006553W WO 0184752 A1 WO0184752 A1 WO 0184752A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
information
input
base station
mobile terminal
Prior art date
Application number
PCT/JP2000/006553
Other languages
English (en)
Japanese (ja)
Inventor
Yuuji Osada
Takashi Okamoto
Tooru Mizumoto
Original Assignee
Kabushiki Kaisha Toshiba
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kabushiki Kaisha Toshiba filed Critical Kabushiki Kaisha Toshiba
Publication of WO2001084752A1 publication Critical patent/WO2001084752A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/49—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations
    • H04H60/51—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying locations of receiving stations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W48/00—Access restriction; Network selection; Access point selection
    • H04W48/08—Access restriction or access information delivery, e.g. discovery data delivery
    • H04W48/10—Access restriction or access information delivery, e.g. discovery data delivery using broadcasted information

Definitions

  • the present invention relates to a local advertisement providing method for providing an advertisement (advertising service) within a limited area using a wireless network, a local advertisement providing base station, and a local advertisement providing mobile terminal.
  • An object of the present invention is to solve the above-mentioned problems and to provide a service method that can easily and quickly perform a regional advertisement.
  • a local advertisement providing method includes: an advertisement transmission step for transmitting advertisement information from a base station to a limited area by radio; and And an advertisement display step of receiving the transmitted advertisement information and displaying the advertisement information on a portable terminal. Therefore, it is possible to easily and quickly perform a regional advertisement.
  • the advertisement that transmits the presence information indicating the presence of the advertisement in a limited area by radio from the base station to the mobile terminal, and specifies the advertisement
  • An advertisement specifying step for prompting the input of specific information
  • an advertisement specifying receiving step for receiving the advertisement specifying information input corresponding to the advertisement specifying step
  • corresponding to the advertisement specifying information received in the advertisement specifying receiving step And transmitting an advertisement for transmitting the advertisement information.
  • the local advertisement providing base station instructs transmission of advertisement presence information indicating the presence of an advertisement to a limited area by radio, and prompts input of advertisement identification information for identifying the advertisement.
  • An advertisement transmission instructing unit that instructs transmission of information.
  • the result is a base station that can send regional ads.
  • the mobile terminal for providing local advertisement includes: a display unit that displays advertisement presence information indicating the presence of an advertisement transmitted from a base station to a limited area wirelessly; and a display unit that displays the advertisement presence information.
  • An input unit for inputting advertisement specifying information for specifying an advertisement in response to the received advertisement presence information; and instructing display of an advertisement on the display unit in response to input of the advertisement specifying information by the input unit.
  • FIG. 1 is a conceptual diagram for explaining the configuration of the first exemplary embodiment of the present invention.
  • FIG. 2 is a block diagram for explaining details of the configuration of FIG.
  • FIG. 3 is a flowchart for explaining a procedure for providing an advertisement in the first embodiment of the present invention.
  • FIG. 4A is a diagram showing a screen display example of the advertisement presence information in the mobile terminal according to the first embodiment of the present invention
  • FIG. 4B is an advertisement in the mobile terminal according to the first embodiment of the present invention. It is a figure which shows the example of a screen display of content:
  • FIGS. 5A, 5B, and 5C are diagrams showing an example of a large classification, a middle classification, and a fine classification display of an advertisement on a screen of a mobile terminal according to the first embodiment of the present invention, respectively. It is.
  • FIG. 6 is a conceptual diagram for explaining the configuration of the second exemplary embodiment of the present invention.
  • FIG. 1 shows the overall configuration of the system according to the first embodiment of the present invention.
  • This system consists of an advertiser terminal 11 used by those who run the advertising service business, and a retailer terminal 1 used by retailers who sell various products in limited areas and want to advertise these products. 2a, 12b, a base station 13 of a mobile phone operator engaged in the mobile phone business, and mobile phones 14a, 14b, 1 receiving radio waves from the base station 13 4 c, 1 4 composed of a d c
  • the number of retailer terminals and user terminals is not limited to these, and the number is usually larger.
  • the present invention is also used in such a case. There were four.
  • FIG. 2 is a block diagram showing the internal configuration of base station 13 and mobile phone 14a shown in FIG.
  • the base station 13 includes a transmission / reception unit 101 for communicating with the mobile phone 14 and an advertisement information transmission instruction unit 102 for instructing transmission of advertisement information indicating that an advertisement is present. It comprises an advertisement information transmission instructing unit 103 that instructs transmission of advertisement information in response to reception of the advertisement identification information.
  • the mobile phone 14a includes a transmission / reception unit 201, a display unit 202, an input unit 203, an automatic transmission instruction unit 204, and an advertisement specific information input correspondence unit 205.
  • the transmitting / receiving section 201 communicates with the transmitting / receiving section 101 of the base station 13.
  • the display unit 202 is, for example, a liquid crystal display element or the like, and displays an advertisement or an icon indicating the presence of the advertisement, for example, an icon.
  • the input unit 203 is, for example, a keyboard, and is an input by a user, for example, an input for moving a cursor on the display unit 202, a click on an icon on the display unit 202. The click is performed.
  • the automatic transmission instruction section 204 is an automatic telephone section for automatically calling the telephone number when the telephone number is included in the advertisement, for example.
  • the advertisement specifying information input correspondence unit 206 responds when information for specifying an advertisement is input. As a result, the advertisement is displayed on the display unit 202.
  • the input of the information for specifying the advertisement means, for example, a click of an icon indicating the presence of the predetermined advertisement.
  • Fig. 3 is a block diagram showing the procedure for providing the local advertising service by the systems shown in Figs. The details of the procedure for providing local advertising services will be described below with reference to FIG. (A)
  • an advertiser recruits advertisements (step S1).
  • C The advertiser wants to use the advertiser's terminal 11 to carry out regional advertising. Convenience stores, general stores, etc. To recruit.
  • a retailer who wants to advertise a product such as a special sale item can use the terminal 12a to provide information on the content of the advertisement, such as when it wants to advertise and when and how much and how much to sell. 1 Send to 1.
  • the advertising content should include the name of the retailer (advertiser) and its telephone number.
  • the content of the collected advertisement is sent to the base station 13 (step S2).
  • the advertising company terminal 11 collects the advertisement requests and advertisement contents sent from these retailer terminals 12a and 12b, and determines in which area the advertisement is to be transmitted. Send to the mobile operator.
  • the mobile phone operator assigns the area specified by the advertising company to its own mobile phone transmission area for each base station, and advertises it to base stations 13 that transmit and receive to and from the area's mobile phone. Send content.
  • step S2 In response to an instruction from the advertisement presence information transmission instructing unit 102 of the base station 13, advertisement presence information indicating that an advertisement is present is transmitted (step S2).
  • the base station to which the advertisement has been transmitted transmits the advertisement presence information before transmitting the contents of the advertisement requested by the advertisement business to each mobile phone 14.
  • This advertising information is displayed as a blinking icon 21 shown in FIG. 4A, for example, on the display unit 202 of the mobile phone 14a as follows.
  • an icon 21 indicating CM flashes to indicate that a CM (Commercial Message) is currently being transmitted. Notify the user.
  • the CM icon 21 can display the type, product name, and the like, such as “meat sale!”, To specifically indicate the content of the advertisement.
  • step S4 The user inputs advertisement specifying information for specifying the content of the advertisement to be displayed on the mobile phone 14a (step S4) c
  • the input of the advertisement specific information is performed by, for example, selecting the CM icon 21 and making a decision (click). This decision (click) will eventually display the content of the advertisement, for example in Figure 4B:
  • the first major category is displayed in the main menu, for example, supermarket, department store, real estate, and fast food.
  • medium-sized supermarkets are displayed, such as bargains, fresh foods, frozen / retorted goods, and miscellaneous goods. Then, from among the medium-level categories, the category for which you want to see an advertisement, such as fresh food, is selected and determined.
  • the product is displayed.
  • the meat can be selected and determined so that, for example, a beef sale advertisement as shown in FIG. 4B can be seen.
  • Displaying advertisements hierarchically in this way has the advantage that even a user terminal with a small display screen, such as a mobile phone, can efficiently view the advertisements desired to be viewed.
  • CM icon shown in Fig. It is also possible to move to a screen displaying multiple icons corresponding to the advertisement being displayed. Then, by selecting and determining the icon of the advertisement to be viewed on this screen from the plurality of icons, the advertisement is displayed. Displaying advertisements in this manner has the advantage that users can see the advertisements they want to see in a short time.
  • the input advertisement identification information is processed by the advertisement identification information input corresponding unit 206, and as a result, the advertisement identification information is transmitted from the mobile phone 14 to the base station 13 as necessary. (Step S5).
  • the base station 13 receives the advertisement specifying information, and the advertisement information indicating the contents of the advertisement is transmitted from the base station 13 according to the instruction of the advertisement information transmission instruction section 103.
  • Step S6 when the mobile phone 13a receives the advertisement information, an advertisement on the display unit 202 of the mobile phone 13a is displayed (step S7).
  • the content of the advertisement as shown in Figure 4B is displayed on the screen of the mobile phone, and the user can see the advertisement of the beef bargain at a nearby O O store. If the user wants the beef, the user can select the phone number of the OO store and decide to call the store and communicate the requirement that the beef be kept. This call can be automatically made by the automatic communication instruction unit 204.
  • the displayed advertisement screen can be stored. Therefore, it is possible to easily store the prices of the same product and later read out from the image memory to display the price of the same product and compare the prices.
  • an image memory but also a small-capacity memory in which the user can write prices and the like can be used.
  • the user uses a mobile phone.
  • the advertiser can give the user, or mobile phone owner, some special benefits, such as a point-of-sale system, to encourage them to make another purchase through the system.
  • the advertisement transmitted from the base station 13 to the mobile phone is viewed.
  • the advertisement is transmitted to the mobile phone in cooperation with the network, particularly the Internet. If the advertisement has a taste, you can connect to the Internet to get more information about the advertisement.
  • FIG. 6 shows the configuration of such a system according to the second embodiment.
  • the advertising company terminal 41, the store terminals 42a, 42b, the base station 43, and the mobile phones 44a, 44b, 44c, 44d Become.
  • These mobile phones 44 a, 44 b, 44 c, and 44 d have a function that can be connected to the Internet 45.
  • an advertising company that provides an advertising service in a predetermined area recruits a dealer who wants to perform an advertisement using the advertising company terminal 41.
  • the dealer who wants to make a regional advertisement sends a message to the advertising company terminal 41 indicating that he / she wants to place an advertisement and the content of the advertisement through the dealer terminals 42a and 42b.
  • the contents of the advertisement include the name of the advertiser and the address of the homepage on the Internet (URL: Uniform Resource Locator).
  • the advertising company specifies the area in which the advertisement is desired from the terminal 41 to the mobile phone company and transmits the content of the advertisement.
  • the mobile phone operator divides the area of the advertisement desired by the advertisement operator into areas in units of base stations 43 and transmits the advertisement contents to the corresponding base station, and the advertisement contents are transmitted from the base station 43.
  • the advertisement content transmitted from the base station 43 not only the content to be advertised but also the name of the advertiser, the telephone number, and the URL on the Internet 45 are displayed.
  • the user can select and determine a CM icon displayed on the screen of the mobile phone, for example, to view the contents of the advertisement.
  • the URL is also displayed on the screen of the mobile phone 44, by selecting and deciding this URL, the advertiser's home page of the URL and the advertisement are displayed on the Internet. You can go to the page corresponding to the main applicable advertisement.
  • the Internet address that is accessed is not the home page of each advertiser, but such advertisements are collected separately. You can also go to a special screen. If this screen is left to a specially prepared company, the screen will not be different depending on the advertiser, and the user who accesses from the mobile phone 44 will be satisfied with a good viewability etc. be able to. This screen creator will be paid a commission from the advertising company or advertiser.
  • the present invention is not limited to the above embodiment, and can be extended and changed. Modified embodiments are also included in the present invention.
  • information such as what kind of advertisement the user has viewed may be transmitted from the mobile terminal 44 to the base station 43.
  • information such as the owner's (user) power S of the mobile terminal 44 and what kind of advertisement is viewed at what time can be fed back from the advertising company to the advertiser.
  • the advertisement information and the advertisement information can be transmitted at once.
  • the advertisement specific information input corresponding unit 206 displays the advertisement specified by the advertisement specific information on the display unit 202 based on the already received advertisement information. Give instructions to do so.
  • the content of the advertisement is the sale of a product, but the advertisement in the system according to the present invention is of course not limited to this.
  • the advertisement may be anything that has been traditionally advertised in a newspaper flyer, such as the advertisement and power of a toll parking lot in a specific area, the advertisement of a service, or a job advertisement.
  • Advertisement information also includes maps and other information on the location and location of each store where advertisers gather and can be transmitted from base stations to mobile phones. Since it is more immediate than a newspaper flyer, it is also possible to transmit information on the current availability of parking lots, coffee shops, karaoke, etc. in the area as advertising information. Calls from mobile phones to advertisers are not limited to ordering products, but they can do everything that can be done over the phone, such as inquiries about the content of advertising products or inquiries about similar products.
  • a mobile phone as an example as a portable terminal
  • a cellular phone may for example also PHS (Personal Handy Phone System) c
  • PHS Personal Handy Phone System
  • the advertisement on the display screen is provided with a telephone number icon, and by specifying the icon, it is possible to directly call the store of the advertisement. I can do it. Therefore, the user can inquire of the store of the advertisement without having to enter the telephone number separately. If the telephone number of the inquiring mobile phone is transmitted from the base station, the dealer receiving the inquiry can know the number of the mobile terminal and can immediately accept the order for the product. it can.
  • the mobile terminal according to the present invention is not limited to a mobile phone or a PHS that can make a phone call, but is a terminal that can be carried around and that receives an advertisement from a base station and displays an outline thereof. Anything is fine.
  • the input of the advertisement specifying information is performed by selecting and displaying (clicking) the displayed icon.
  • the input of the advertisement specifying information is not limited to this, and the advertisement specifying information may be input in some form. Any means can be used as long as the information is entered. Industrial applicability
  • a base station that can transmit a regional advertisement and a mobile terminal that can receive a regional advertisement.

Abstract

L'invention concerne un procédé simple et rapide destiné à un service de publicité local. Ce procédé consiste à transmettre des informations publicitaires par radio à une zone limitée à partir d'une station de base, et à recevoir les informations publicitaires transmises lors de l'étape de transmission et à les afficher sur un terminal mobile.
PCT/JP2000/006553 2000-04-28 2000-09-25 Procede, station de base et terminal mobile destines a un service de publicite local WO2001084752A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2000130908 2000-04-28
JP2000/130908 2000-04-28

Publications (1)

Publication Number Publication Date
WO2001084752A1 true WO2001084752A1 (fr) 2001-11-08

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ID=18639906

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Application Number Title Priority Date Filing Date
PCT/JP2000/006553 WO2001084752A1 (fr) 2000-04-28 2000-09-25 Procede, station de base et terminal mobile destines a un service de publicite local

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH06161918A (ja) * 1992-11-18 1994-06-10 Canon Inc 情報提供システムおよびその端末局装置
JPH08154074A (ja) * 1994-11-28 1996-06-11 Nippon Telegr & Teleph Corp <Ntt> 選択的情報収集システムおよび選択的情報収集方法
EP0797368A2 (fr) * 1996-03-21 1997-09-24 Sony Corporation Système de télécommunications, station radio de base et terminal portable de télécommunications
JPH10327472A (ja) * 1997-05-22 1998-12-08 Bandai Co Ltd 情報提供装置
JPH1117633A (ja) * 1997-06-27 1999-01-22 Sony Corp 広告情報放送方法、広告情報放送システムおよび受信装置
EP0913974A1 (fr) * 1997-10-31 1999-05-06 Sohard AG Méthode pour créer un planning d'envoi de données multimédias

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH06161918A (ja) * 1992-11-18 1994-06-10 Canon Inc 情報提供システムおよびその端末局装置
JPH08154074A (ja) * 1994-11-28 1996-06-11 Nippon Telegr & Teleph Corp <Ntt> 選択的情報収集システムおよび選択的情報収集方法
EP0797368A2 (fr) * 1996-03-21 1997-09-24 Sony Corporation Système de télécommunications, station radio de base et terminal portable de télécommunications
JPH10327472A (ja) * 1997-05-22 1998-12-08 Bandai Co Ltd 情報提供装置
JPH1117633A (ja) * 1997-06-27 1999-01-22 Sony Corp 広告情報放送方法、広告情報放送システムおよび受信装置
EP0913974A1 (fr) * 1997-10-31 1999-05-06 Sohard AG Méthode pour créer un planning d'envoi de données multimédias

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