WO2001084752A1

WO2001084752A1 - Method of local advertising service, base station for local advertising service, and mobile terminal for local advertising service

Info

Publication number: WO2001084752A1
Application number: PCT/JP2000/006553
Authority: WO
Inventors: Yuuji Osada; Takashi Okamoto; Tooru Mizumoto
Original assignee: Kabushiki Kaisha Toshiba
Priority date: 2000-04-28
Filing date: 2000-09-25
Publication date: 2001-11-08

Abstract

A simple and quick method of local advertising service is provided. A method of local advertising service includes the steps of transmitting advertisement information to a limited area by radio from a base station, and receiving the advertisement information transmitted in the transmission step and displaying it on a mobile terminal.

Description

Description Local advertisement providing method, local advertisement providing base station, and local advertisement providing mobile phone

The present invention relates to a local advertisement providing method for providing an advertisement (advertising service) within a limited area using a wireless network, a local advertisement providing base station, and a local advertisement providing mobile terminal. Background art

Traditionally, newspaper advertisements, so-called flyers, have long been popular among housewives, especially as advertising media for local special sale items, and have a strong popularity.

However, this flyer requires a lot of trouble and costs to be produced by ordinary printing, folded into newspapers, and delivered to consumers. In addition to this, it took a long time to reach the consumers, so it was difficult for them to get the latest advertisements. Disclosure of the invention

As mentioned above, leaflets, which are traditional regional advertising media, had problems in terms of creation / distribution, speed, and immediacy. An object of the present invention is to solve the above-mentioned problems and to provide a service method that can easily and quickly perform a regional advertisement.

The present invention is characterized in that it transmits, to a mobile terminal, advertisement information in a limited area by radio, mainly a base station such as a mobile phone. (1) In order to achieve the above object, a local advertisement providing method according to the present invention includes: an advertisement transmission step for transmitting advertisement information from a base station to a limited area by radio; and And an advertisement display step of receiving the transmitted advertisement information and displaying the advertisement information on a portable terminal. Therefore, it is possible to easily and quickly perform a regional advertisement.

(2) Further, in the method for providing a local advertisement according to the present invention, the advertisement that transmits the presence information indicating the presence of the advertisement in a limited area by radio from the base station to the mobile terminal, and specifies the advertisement An advertisement specifying step for prompting the input of specific information; an advertisement specifying receiving step for receiving the advertisement specifying information input corresponding to the advertisement specifying step; and corresponding to the advertisement specifying information received in the advertisement specifying receiving step And transmitting an advertisement for transmitting the advertisement information.

Therefore, only the users who want to see the local advertisement can see the advertisement.

(3) The local advertisement providing base station according to the present invention instructs transmission of advertisement presence information indicating the presence of an advertisement to a limited area by radio, and prompts input of advertisement identification information for identifying the advertisement. An advertisement-present transmission instruction section; and an advertisement corresponding to the advertisement identification information in response to reception of the advertisement identification information input in response to the transmission of the advertisement information instructed by the advertisement-present transmission instruction section. An advertisement transmission instructing unit that instructs transmission of information.

The result is a base station that can send regional ads.

(4) The mobile terminal for providing local advertisement according to the present invention includes: a display unit that displays advertisement presence information indicating the presence of an advertisement transmitted from a base station to a limited area wirelessly; and a display unit that displays the advertisement presence information. An input unit for inputting advertisement specifying information for specifying an advertisement in response to the received advertisement presence information; and instructing display of an advertisement on the display unit in response to input of the advertisement specifying information by the input unit. Advertising And a mobile terminal capable of receiving regional advertisements. BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a conceptual diagram for explaining the configuration of the first exemplary embodiment of the present invention.

FIG. 2 is a block diagram for explaining details of the configuration of FIG.

FIG. 3 is a flowchart for explaining a procedure for providing an advertisement in the first embodiment of the present invention.

FIG. 4A is a diagram showing a screen display example of the advertisement presence information in the mobile terminal according to the first embodiment of the present invention, and FIG. 4B is an advertisement in the mobile terminal according to the first embodiment of the present invention. It is a figure which shows the example of a screen display of content:

FIGS. 5A, 5B, and 5C are diagrams showing an example of a large classification, a middle classification, and a fine classification display of an advertisement on a screen of a mobile terminal according to the first embodiment of the present invention, respectively. It is.

FIG. 6 is a conceptual diagram for explaining the configuration of the second exemplary embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

(First Embodiment)

FIG. 1 shows the overall configuration of the system according to the first embodiment of the present invention. This system consists of an advertiser terminal 11 used by those who run the advertising service business, and a retailer terminal 1 used by retailers who sell various products in limited areas and want to advertise these products. 2a, 12b, a base station 13 of a mobile phone operator engaged in the mobile phone business, and mobile phones 14a, 14b, 1 receiving radio waves from the base station 13 4 c, 1 4 composed of a d _c Of course, the number of retailer terminals and user terminals is not limited to these, and the number is usually larger. The present invention is also used in such a case. There were four.

FIG. 2 is a block diagram showing the internal configuration of base station 13 and mobile phone 14a shown in FIG.

The base station 13 includes a transmission / reception unit 101 for communicating with the mobile phone 14 and an advertisement information transmission instruction unit 102 for instructing transmission of advertisement information indicating that an advertisement is present. It comprises an advertisement information transmission instructing unit 103 that instructs transmission of advertisement information in response to reception of the advertisement identification information.

The mobile phone 14a includes a transmission / reception unit 201, a display unit 202, an input unit 203, an automatic transmission instruction unit 204, and an advertisement specific information input correspondence unit 205.

The transmitting / receiving section 201 communicates with the transmitting / receiving section 101 of the base station 13. The display unit 202 is, for example, a liquid crystal display element or the like, and displays an advertisement or an icon indicating the presence of the advertisement, for example, an icon. The input unit 203 is, for example, a keyboard, and is an input by a user, for example, an input for moving a cursor on the display unit 202, a click on an icon on the display unit 202. The click is performed. The automatic transmission instruction section 204 is an automatic telephone section for automatically calling the telephone number when the telephone number is included in the advertisement, for example.

The advertisement specifying information input correspondence unit 206 responds when information for specifying an advertisement is input. As a result, the advertisement is displayed on the display unit 202. Here, the input of the information for specifying the advertisement means, for example, a click of an icon indicating the presence of the predetermined advertisement.

Fig. 3 is a block diagram showing the procedure for providing the local advertising service by the systems shown in Figs. The details of the procedure for providing local advertising services will be described below with reference to FIG. (A) First, an advertiser recruits advertisements (step S1). _{C The} advertiser wants to use the advertiser's terminal 11 to carry out regional advertising. Convenience stores, general stores, etc. To recruit. For example, a retailer who wants to advertise a product such as a special sale item can use the terminal 12a to provide information on the content of the advertisement, such as when it wants to advertise and when and how much and how much to sell. 1 Send to 1. The advertising content should include the name of the retailer (advertiser) and its telephone number.

(B) The content of the collected advertisement is sent to the base station 13 (step S2). Prior to this transmission, the advertising company terminal 11 collects the advertisement requests and advertisement contents sent from these retailer terminals 12a and 12b, and determines in which area the advertisement is to be transmitted. Send to the mobile operator. The mobile phone operator assigns the area specified by the advertising company to its own mobile phone transmission area for each base station, and advertises it to base stations 13 that transmit and receive to and from the area's mobile phone. Send content.

(C) In response to an instruction from the advertisement presence information transmission instructing unit 102 of the base station 13, advertisement presence information indicating that an advertisement is present is transmitted (step S2).

The base station to which the advertisement has been transmitted transmits the advertisement presence information before transmitting the contents of the advertisement requested by the advertisement business to each mobile phone 14. This advertising information is displayed as a blinking icon 21 shown in FIG. 4A, for example, on the display unit 202 of the mobile phone 14a as follows.

At one corner of the display screen on the display unit 202 of the mobile phone 14 owned by each user, an icon 21 indicating CM flashes to indicate that a CM (Commercial Message) is currently being transmitted. Notify the user.

The CM icon 21 can display the type, product name, and the like, such as “meat sale!”, To specifically indicate the content of the advertisement.

If displayed in this way, mobile phone users will be You can know before you look at the contents. As a result, it is efficient to select and decide on the product that interests you and view the advertisement content, and select the product that you are not interested in. In other words, users are not bothered by advertisements for products they are not interested in, and advertisers are only interested in seeing those advertisements, which is convenient.

(D) The user inputs advertisement specifying information for specifying the content of the advertisement to be displayed on the mobile phone 14a (step S4) _c

The input of the advertisement specific information is performed by, for example, selecting the CM icon 21 and making a decision (click). This decision (click) will eventually display the content of the advertisement, for example in Figure 4B:

Here, when a plurality of advertisements are transmitted, they can be displayed hierarchically. That is, by selecting and determining the CM icon 21, as shown in FIG. 5A, the first major category is displayed in the main menu, for example, supermarket, department store, real estate, and fast food.

Figure 5

As shown in B, medium-sized supermarkets are displayed, such as bargains, fresh foods, frozen / retorted goods, and miscellaneous goods. Then, from among the medium-level categories, the category for which you want to see an advertisement, such as fresh food, is selected and determined. The product is displayed. Here, for example, the meat can be selected and determined so that, for example, a beef sale advertisement as shown in FIG. 4B can be seen.

Displaying advertisements hierarchically in this way has the advantage that even a user terminal with a small display screen, such as a mobile phone, can efficiently view the advertisements desired to be viewed.

Note that when the CM icon shown in Fig. It is also possible to move to a screen displaying multiple icons corresponding to the advertisement being displayed. Then, by selecting and determining the icon of the advertisement to be viewed on this screen from the plurality of icons, the advertisement is displayed. Displaying advertisements in this manner has the advantage that users can see the advertisements they want to see in a short time.

(E) The input advertisement identification information is processed by the advertisement identification information input corresponding unit 206, and as a result, the advertisement identification information is transmitted from the mobile phone 14 to the base station 13 as necessary. (Step S5).

(F) The base station 13 receives the advertisement specifying information, and the advertisement information indicating the contents of the advertisement is transmitted from the base station 13 according to the instruction of the advertisement information transmission instruction section 103.

(Step S6). Then, when the mobile phone 13a receives the advertisement information, an advertisement on the display unit 202 of the mobile phone 13a is displayed (step S7).

For example, the content of the advertisement as shown in Figure 4B is displayed on the screen of the mobile phone, and the user can see the advertisement of the beef bargain at a nearby O O store. If the user wants the beef, the user can select the phone number of the OO store and decide to call the store and communicate the requirement that the beef be kept. This call can be automatically made by the automatic communication instruction unit 204.

If a mobile phone has a built-in image memory, the displayed advertisement screen, particularly the screen displaying the price, can be stored. Therefore, it is possible to easily store the prices of the same product and later read out from the image memory to display the price of the same product and compare the prices. Of course, not only an image memory but also a small-capacity memory in which the user can write prices and the like can be used.

In the first embodiment, it is assumed that the user uses a mobile phone. Kino fee, user or advertising operators pay to mobile phone operators, retailers will be to pay the advertising costs in the ad business ₌ user that issued the advertising is the advertising products using the above system When making a purchase, the advertiser can give the user, or mobile phone owner, some special benefits, such as a point-of-sale system, to encourage them to make another purchase through the system.

(Second embodiment)

In the first embodiment, only the advertisement transmitted from the base station 13 to the mobile phone is viewed. However, the advertisement is transmitted to the mobile phone in cooperation with the network, particularly the Internet. If the advertisement has a taste, you can connect to the Internet to get more information about the advertisement.

FIG. 6 shows the configuration of such a system according to the second embodiment. In this system, the advertising company terminal 41, the store terminals 42a, 42b, the base station 43, and the mobile phones 44a, 44b, 44c, 44d Become. These mobile phones 44 a, 44 b, 44 c, and 44 d have a function that can be connected to the Internet 45.

Also in this embodiment, an advertising company that provides an advertising service in a predetermined area recruits a dealer who wants to perform an advertisement using the advertising company terminal 41. The dealer who wants to make a regional advertisement sends a message to the advertising company terminal 41 indicating that he / she wants to place an advertisement and the content of the advertisement through the dealer terminals 42a and 42b. In this embodiment, The contents of the advertisement include the name of the advertiser and the address of the homepage on the Internet (URL: Uniform Resource Locator). The advertising company specifies the area in which the advertisement is desired from the terminal 41 to the mobile phone company and transmits the content of the advertisement. The mobile phone operator divides the area of the advertisement desired by the advertisement operator into areas in units of base stations 43 and transmits the advertisement contents to the corresponding base station, and the advertisement contents are transmitted from the base station 43. Sent Be

In the advertisement content transmitted from the base station 43, not only the content to be advertised but also the name of the advertiser, the telephone number, and the URL on the Internet 45 are displayed.

As in the first embodiment shown in FIG. 1, the user can select and determine a CM icon displayed on the screen of the mobile phone, for example, to view the contents of the advertisement. In this embodiment, since the URL is also displayed on the screen of the mobile phone 44, by selecting and deciding this URL, the advertiser's home page of the URL and the advertisement are displayed on the Internet. You can go to the page corresponding to the main applicable advertisement.

If you want to know more details about the advertisement through the advertisement on the mobile phone 44, the Internet address that is accessed is not the home page of each advertiser, but such advertisements are collected separately. You can also go to a special screen. If this screen is left to a specially prepared company, the screen will not be different depending on the advertiser, and the user who accesses from the mobile phone 44 will be satisfied with a good viewability etc. be able to. This screen creator will be paid a commission from the advertising company or advertiser.

In this way, when a screen accessed by the user from the mobile phone 44 is separately created, it is easy to lay out the homepage on an appropriate screen when the screen is displayed on a relatively small screen of the mobile phone 44. It is easier to see for users. In addition, since the user accessing this screen is a user who has seen the advertisement of the above-mentioned mobile phone 44, the advertiser may apply a benefit such as a point system to prompt the user to purchase again. There are advantages that can be.

(Other embodiments)

The present invention is not limited to the above embodiment, and can be extended and changed. Modified embodiments are also included in the present invention.

For example, in the present invention, when a user views an advertisement using a mobile terminal, information such as what kind of advertisement the user has viewed may be transmitted from the mobile terminal 44 to the base station 43. In this way, information such as the owner's (user) power S of the mobile terminal 44 and what kind of advertisement is viewed at what time can be fed back from the advertising company to the advertiser. There are advantages.

Also, instead of separately transmitting the advertisement information and the advertisement information from the base station 13 as shown in the flow of FIG. 3, the advertisement information and the advertisement information can be transmitted at once.

At this time, when the advertisement specific information is input by the mobile phone 14, the advertisement specific information input corresponding unit 206 displays the advertisement specified by the advertisement specific information on the display unit 202 based on the already received advertisement information. Give instructions to do so.

In the above embodiment, the content of the advertisement is the sale of a product, but the advertisement in the system according to the present invention is of course not limited to this. The advertisement may be anything that has been traditionally advertised in a newspaper flyer, such as the advertisement and power of a toll parking lot in a specific area, the advertisement of a service, or a job advertisement. Advertisement information also includes maps and other information on the location and location of each store where advertisers gather and can be transmitted from base stations to mobile phones. Since it is more immediate than a newspaper flyer, it is also possible to transmit information on the current availability of parking lots, coffee shops, karaoke, etc. in the area as advertising information. Calls from mobile phones to advertisers are not limited to ordering products, but they can do everything that can be done over the phone, such as inquiries about the content of advertising products or inquiries about similar products.

In Embodiment 1, 2, it has been described a mobile phone as an example as a portable terminal, a cellular phone, may for example also PHS (Personal Handy Phone System) _c If the mobile terminal allows the user to make a telephone call directly, the advertisement on the display screen is provided with a telephone number icon, and by specifying the icon, it is possible to directly call the store of the advertisement. I can do it. Therefore, the user can inquire of the store of the advertisement without having to enter the telephone number separately. If the telephone number of the inquiring mobile phone is transmitted from the base station, the dealer receiving the inquiry can know the number of the mobile terminal and can immediately accept the order for the product. it can. If communication is performed not only with the telephone number but also with the other party related to the advertisement, the same effect as when making a call can be obtained. The mobile terminal according to the present invention is not limited to a mobile phone or a PHS that can make a phone call, but is a terminal that can be carried around and that receives an advertisement from a base station and displays an outline thereof. Anything is fine.

In the above-described embodiment, the input of the advertisement specifying information is performed by selecting and displaying (clicking) the displayed icon. However, the input of the advertisement specifying information is not limited to this, and the advertisement specifying information may be input in some form. Any means can be used as long as the information is entered. Industrial applicability

ADVANTAGE OF THE INVENTION According to the local advertisement provision method concerning this invention, it becomes possible to provide a local advertisement simply and quickly.

Further, according to the present invention, it is possible to provide a base station that can transmit a regional advertisement and a mobile terminal that can receive a regional advertisement.

Claims

3 冃

1. An advertisement transmission step of transmitting advertisement information from a base station to a limited area by radio,

An advertisement display step of receiving the advertisement information transmitted in the advertisement transmission step and displaying the advertisement information on a mobile terminal;

A method for providing a regional advertisement, comprising:

2. An advertisement identification step of transmitting advertisement presence information indicating the presence of an advertisement in a limited area from a base station to a mobile terminal by radio, and prompting input of advertisement identification information for identifying an advertisement;

An advertisement identification receiving step of receiving advertisement identification information input corresponding to the advertisement identification step;

An advertisement transmitting step of transmitting advertisement information corresponding to the advertisement identification information received in the advertisement identification receiving step;

A method for providing a regional advertisement, comprising:

3. The information of the advertisement transmitted in the advertisement transmitting step includes address information of a network related to the advertisement.

3. The method for providing a regional advertisement according to claim 2, wherein:

4. The method for providing a local advertisement according to claim 2, wherein the input of the advertisement specifying information prompted in the advertisement specifying step is performed by inputting a hierarchical display in which the advertisement target is classified for each classification. .

5. The mobile terminal is a mobile phone or a PHS,

6. An advertisement transmission instruction unit that instructs transmission of advertisement information indicating the presence of an advertisement to a limited area by wireless, and prompts input of advertisement identification information for specifying the advertisement, Advertisement transmission instructing transmission of advertisement information corresponding to the advertisement identification information in response to reception of the advertisement identification information input in response to the transmission of the advertisement presence information in accordance with the instruction of the advertisement existence transmission instruction unit Indicating part

A base station for providing local advertisements, characterized by having _:

7. A display unit for displaying advertisement information indicating the presence of an advertisement transmitted from a base station to a limited area by radio,

An input unit for inputting advertisement identification information for identifying an advertisement in response to the advertisement presence information displayed on the display unit;

An advertisement identification input corresponding unit that instructs display of an advertisement on the display unit in response to the input of the advertisement identification information by the input unit;

A mobile terminal for providing a local advertisement, comprising:

8. The advertisement identification input corresponding unit instructs transmission of the advertisement identification information to the base station,

The display of the advertisement on the display unit is performed based on information of the advertisement corresponding to the advertisement identification information, which is returned from the base station in response to the previous transmission according to the instruction of the advertisement identification input corresponding unit,

8. The mobile terminal for providing local advertisement according to claim 7, wherein:

9. The input of the advertisement identification information is performed by selecting an advertisement classification indicating a classification of an advertisement target displayed on the display unit.

10. Automatic communication unit that specifies communication with the communication partner in response to input of communication partner identification information for specifying the communication partner related to the advertisement displayed on the display unit.

A mobile terminal for providing a regional advertisement, further comprising:

1 1. The automatic communication unit is an automatic telephone unit for automatically calling a destination related to advertisement. 10. The mobile terminal for providing local advertisements according to claim 10, wherein: