WO1996024921A1 - Support publicitaire pourvu d'une zone a gratter - Google Patents

Support publicitaire pourvu d'une zone a gratter Download PDF

Info

Publication number
WO1996024921A1
WO1996024921A1 PCT/EP1996/000525 EP9600525W WO9624921A1 WO 1996024921 A1 WO1996024921 A1 WO 1996024921A1 EP 9600525 W EP9600525 W EP 9600525W WO 9624921 A1 WO9624921 A1 WO 9624921A1
Authority
WO
WIPO (PCT)
Prior art keywords
print
advertising medium
medium according
base plate
field
Prior art date
Application number
PCT/EP1996/000525
Other languages
German (de)
English (en)
Inventor
Wolfgang Wiesner
Original Assignee
Wolfgang Wiesner
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Wolfgang Wiesner filed Critical Wolfgang Wiesner
Publication of WO1996024921A1 publication Critical patent/WO1996024921A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for

Definitions

  • the invention relates to an advertising medium according to the preamble of claim 1.
  • Such advertising media with scratch fields have become known as so-called scratch cards. These essentially consist of a base plate on which a useful field with advertising imprints and a loose field are arranged. The lot field is covered with rubbish paint.
  • the separation of the lot field and the useful field gives the user a clear indication of where he has to remove color to expose the lot information.
  • the useful field is then reduced by the area of the lot field. This leads to printing with a relatively small font, which reduces the advertising effectiveness or to a reduction of the advertising information itself, which affects the information content.
  • the useful field must be large, but this means that the dimensions of the base plate must be chosen accordingly large.
  • the object of the invention is to design an advertising medium provided with a scratch field with a small base plate and a large useful field.
  • the object is achieved according to the characterizing features of claim 1.
  • the at least partial arrangement of the rubbing field under the outer image imprint expands the useful field without making the base plate larger in size.
  • the color layer of the scratch field is suitably completely from the outer print, for. B. covered an advertising imprint, so that the useful field corresponds to the size of the base plate itself.
  • the rubbish field can preferably carry an in particular multicolored lower image print which is covered by the color layer and which can contain further information. So there is z. B. the possibility to store advertising information in layers, which leads to a high information density on a small base plate. With a minimal use of material, there is a maximum usable area, whereby when used as a lot, a lot field can be provided at any time within the scope of the lower print.
  • the lower print is designed as a releasable adhesive film, it can - for. B. by punching - this adhesive film is divided and a symbol or the like can be removed if a predetermined field is deliberately rubbed off, in order, for. B. to be used as a calculation receipt or the like.
  • 1 is an exploded view of an advertising medium according to the invention
  • 2 shows an example of an image as an upper print
  • Fig. 3 shows an example of an image as a lower print.
  • the advertising medium 1 consists of a base plate 2, which in the exemplary embodiment shown is a rectangle with the edge lengths a and b.
  • the shape of the base plate can be of any type, in particular a simulation of a geometric shape such as a circle, an ellipse or a square.
  • the base plate 2 preferably consists of stiff paper, in particular cardboard or the like. In the exemplary embodiment, the base plate 2 consists of corrugated cardboard.
  • a first imprint 4 is applied on the upper side 3 of the base plate 2, as indicated by the arrows 10 in FIG. 1, a first imprint 4 is applied.
  • This imprint 4 is preferably multi-colored, for. B. a four-color screen printing, offset printing or by another printing process and can consist of letters or have the shape of a halftone image, as shown in Fig. 3.
  • the imprint 4 preferably has a shape corresponding to the base plate 2, in the embodiment example the shape of a rectangle with the edge lengths a1 and bl. It may be expedient to make the edge lengths a1 and b1 shorter than the edge lengths a and b of the base plate 2.
  • the geometric shape of the halftone-like imprint 4 can be different from that of the base plate 2. In any case, the geometric shape of the Imprint 4 within the outer contour of the base plate 2.
  • a layer 6 of a protective lacquer is always expedient when the color of the print 4 is not resistant to abrasion.
  • a protective lacquer layer 6 also ensures simple removal of a color layer 5, preferably consisting of a rubbing paint, which partially or completely covers the print 4.
  • the ink layer 5 made of rubbing paint can be rubbed off the first print 4 or the protective lacquer layer 6 with simple means, a process which is referred to as rubbing off.
  • the scratch color is preferably fully opaque; Depending on the degree of coverage desired, mixtures of rubbing colors of different colors are also possible.
  • the protective lacquer layer 6 and the rubbable ink layer 5 covering the first imprint 4 are applied in layers in accordance with the arrows 11.
  • the areas of the first imprint 4 covered by the rubbable ink layer 5 are referred to as the scratch field 8.
  • the scratch field 8 corresponds to the dimensions a1 and b1 of the first imprint 4 or the size of the base plate 2.
  • a second, outer imprint 7 is applied to the color layer 5 of the rubbing field 8, the second imprint 7 having the shape of a rectangle with the edge lengths a2 and b2.
  • the edge lengths a2 and b2 can expediently correspond to the edge lengths a1 and bl of the first imprint 4 and correspond to the edge lengths a and b of the base plate 2.
  • Geometric shapes that are smaller than the first, inner imprint 4, but at least partially cover the color layer 5 of the scratch field 8, are also advantageous.
  • the second, outer print is designed as a colored halftone image in particular and completely covers the color layer 5, the color layer 5 of the scratch field 8 lying between the base plate 2 and the second, outer print 7.
  • the color layer 5 is - partially or completely - carrier of the outer print 7, which is in particular multi-colored, preferably four-colored in a suitable printing process such as. B. offset printing is executed as a halftone image.
  • This makes it possible to store layer-by-layer information on a base plate 2 of an advertising medium 1, which is gradually accessible by the user by rubbing off the color layer 5 provided with the outer print 7. An increased amount of information can be stored on a minimal area, the user actively having to make the covered information of the first, inner print 4 accessible by rubbing off the ink layer 5 with the second, outer print 7.
  • the second print 7 is a halftone image, as shown in FIG. 2. If the upper, second imprint 7 and the lower, first imprint 4 are of identical design at least in partial areas and the imprints lie approximately congruently on one another, the advertising medium 1 does not release any additional information at these points when the ink layer 5 is rubbed off. Supplementary information is only released when the user removes the ink layer 5 at a location where the first, lower print 4 is formed differently from the second, upper print 7.
  • the dimensions of the imprints shown in FIGS. 2 and 3 are the same; they are of identical design in partial areas and lie - if they are arranged according to the arrows 11 and 12 in FIG. 1 - essentially congruently one above the other. If a user rubs e.g. If, for example, the field A2 of the ink layer 5 with the outer, second imprint 7 is free, it receives no further information because the field A2 of the inner imprint 4 according to FIG.
  • the advertising medium 1 is therefore also suitable as a lot if, for. B.
  • the twenty fields AI - D5 provided, no more than three fields may be scratched off to find a certain object (e.g. the treasure chest in field C 5).
  • the first, lower imprint 4 can also be an adhesive film, eg. B. an image adhesive film, which is releasably applied to the top 3 of the base plate 2.
  • this adhesive film z. B. divided by punching, so individual, scratched motifs 13 can be replaced by the advertising medium 1 and z. B. be stuck on a reply card or the like.
  • the advertising medium 1 thus has the character of a lot due to its construction.
  • the composite can be laminated onto a carrier such as cardboard, corrugated cardboard or even a plastic plate.

Abstract

L'invention concerne un support publicitaire comprenant une plaque de base (2) pourvue d'une impression en surcharge (7) extérieure multicolore et d'une zone à gratter (8) recouverte d'une couche colorée (5) qui peut être enlevée par grattage. Afin qu'il soit possible d'avoir un espace utile grand, tout en ayant un support publicitaire de petite dimension, l'impression en surcharge (7) extérieure représente une image, la couche colorée (5) de la zone à gratter étant placée, au moins partiellement, entre la plaque de base (2) et ladite impression en surcharge (7) représentant une image.
PCT/EP1996/000525 1995-02-09 1996-02-08 Support publicitaire pourvu d'une zone a gratter WO1996024921A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE29502085U DE29502085U1 (de) 1995-02-09 1995-02-09 Werbeträger mit einem Rubbelfeld
DE29502085.7 1995-02-09

Publications (1)

Publication Number Publication Date
WO1996024921A1 true WO1996024921A1 (fr) 1996-08-15

Family

ID=8003644

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP1996/000525 WO1996024921A1 (fr) 1995-02-09 1996-02-08 Support publicitaire pourvu d'une zone a gratter

Country Status (2)

Country Link
DE (1) DE29502085U1 (fr)
WO (1) WO1996024921A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999036902A1 (fr) * 1998-01-16 1999-07-22 Alexandros Papageorgiou Nouveau procede de publicite utilisant une surface pouvant etre grattee qui recouvre des produits alimentaires ou des cigarettes
DE202008016809U1 (de) 2007-12-21 2009-03-05 Ferrytells Verlags- Und Beratungsgmbh System zum Herunterladen von Dateien

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2174612A (en) * 1985-04-23 1986-11-12 Don Marketing Management Ltd Game
US5002313A (en) * 1988-08-19 1991-03-26 Carmine Salvatore Promotional coupons
US5074566A (en) * 1990-08-07 1991-12-24 Les Technologies Babn Inc. Two level scratch game

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE7336760U (de) * 1974-05-16 Te Neues Druck Und Verlag Kg Blattförmiges Druckerzeugnis
DE2117793A1 (de) * 1971-04-13 1972-10-19 Te Neues Kg Druck Und Verlag, 4152 Kempen Spiellos
US4850618A (en) * 1986-05-13 1989-07-25 Halladay Incorporated Lottery ticket
US5000486A (en) * 1989-12-12 1991-03-19 501 Webcraft Technologies, Inc. Fragrance enhanced scratch-off layer for game cards
DE9216074U1 (fr) * 1992-11-26 1993-03-04 Kapitz, Carl-Heinz, 6906 Leimen, De
DE9309976U1 (de) * 1993-07-05 1993-10-07 Kolpi Handels Ges M B H Aufkleber als Werbeträger

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2174612A (en) * 1985-04-23 1986-11-12 Don Marketing Management Ltd Game
US5002313A (en) * 1988-08-19 1991-03-26 Carmine Salvatore Promotional coupons
US5074566A (en) * 1990-08-07 1991-12-24 Les Technologies Babn Inc. Two level scratch game

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999036902A1 (fr) * 1998-01-16 1999-07-22 Alexandros Papageorgiou Nouveau procede de publicite utilisant une surface pouvant etre grattee qui recouvre des produits alimentaires ou des cigarettes
DE202008016809U1 (de) 2007-12-21 2009-03-05 Ferrytells Verlags- Und Beratungsgmbh System zum Herunterladen von Dateien

Also Published As

Publication number Publication date
DE29502085U1 (de) 1995-03-30

Similar Documents

Publication Publication Date Title
DE69927097T2 (de) Etikett zum Verdecken von Informationen
DE1471694C3 (de) Druckmaschine, insbesondere für den Wertpapierdruck
EP1272352B1 (fr) Support de donnees imprime par heliogravure
DE1446851A1 (de) Sicherungseinrichtung,insbesondere fuer Sicherheitspapier,und Verfahren zu deren Herstellung
DE2923985A1 (de) Verfahren zum herstellen von spielscheinen
DE2435049A1 (de) Mehrschichtverbundartikel und verfahren zu dessen herstellung
WO2001049505A1 (fr) Support de donnees pourvu d'un element de securite imprime et procede de production par impression en heliogravure de celui-ci
EP1324887A1 (fr) Film accessible en ecriture par faisceau laser
DE69908402T2 (de) Selbstklebend etikett sowie verfahren zu dessen herstellung
WO1996024921A1 (fr) Support publicitaire pourvu d'une zone a gratter
DE10052694C2 (de) Verfahren zur Erzeugung eines Sicherheitsmerkmals an Printmedien
DE1172283B (de) Durchschreibsatz
DE2917182C2 (de) Spielschein mit verdeckter Information
DE2801015C2 (de) Identitätskarte, z.B. Scheckkarte
DE19828860C2 (de) Verfahren zum Herstellen eines bedruckten Lampenschirms
DE3200306C1 (de) Schutzhülle aus Karton für Videocassetten
EP0432617A2 (fr) Carte d'identité avec deux groupes de données
DE2310398B2 (de) Folienartiger kennzeichnungstraeger
AT221122B (de) Druckplatte
DE8213834U1 (de) Tischset fuer gaststaetten
DE10152695A1 (de) Buchdecke und Verfahren zu deren Herstellung
DE2110154C3 (de) Elektrostatische Druckeinrichöing
DE19536461C1 (de) Wertdruckerzeugnis-Handelseinheit
EP1092563A2 (fr) Produit de sécurité avec caractéristiques de sécurité composées d'éléments variables et méthode d'attacher ces caractéristiques de sécurité
DE19520385A1 (de) Verfahren zum Herstellen eines Bildes und Mal-Satz

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): CA US

AL Designated countries for regional patents

Kind code of ref document: A1

Designated state(s): AT BE CH DE DK ES FR GB GR IE IT LU MC NL PT SE

DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
121 Ep: the epo has been informed by wipo that ep was designated in this application
122 Ep: pct application non-entry in european phase