US20110159964A1 - Facilitating sponsorship of game-play-based achievements - Google Patents

Facilitating sponsorship of game-play-based achievements Download PDF

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Publication number
US20110159964A1
US20110159964A1 US12/651,120 US65112009A US2011159964A1 US 20110159964 A1 US20110159964 A1 US 20110159964A1 US 65112009 A US65112009 A US 65112009A US 2011159964 A1 US2011159964 A1 US 2011159964A1
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United States
Prior art keywords
play
game
achievement
user
coupon
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US12/651,120
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English (en)
Inventor
Daniel Salvatore Schiappa
Melissa Wood Dunn
Jason Scott White
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Microsoft Technology Licensing LLC
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Microsoft Corp
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Priority to US12/651,120 priority Critical patent/US20110159964A1/en
Assigned to MICROSOFT CORPORATION reassignment MICROSOFT CORPORATION ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: DUNN, MELISSA WOOD, SCHIAPPA, DANIEL SALVATORE, WHITE, JASON SCOTT
Priority to TW099141079A priority patent/TW201140480A/zh
Priority to KR1020127019958A priority patent/KR20120118023A/ko
Priority to EP10841464.0A priority patent/EP2519926A4/fr
Priority to PCT/US2010/059596 priority patent/WO2011081818A2/fr
Priority to CN2010800601732A priority patent/CN102667844A/zh
Priority to JP2012547100A priority patent/JP2013516677A/ja
Publication of US20110159964A1 publication Critical patent/US20110159964A1/en
Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC reassignment MICROSOFT TECHNOLOGY LICENSING, LLC ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: MICROSOFT CORPORATION
Abandoned legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/69—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor by enabling or updating specific game elements, e.g. unlocking hidden features, items, levels or versions
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/70—Game security or game management aspects
    • A63F13/71—Game security or game management aspects using secure communication between game devices and game servers, e.g. by encrypting game data or authenticating players
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/50—Controlling the output signals based on the game progress
    • A63F13/53—Controlling the output signals based on the game progress involving additional visual information provided to the game scene, e.g. by overlay to simulate a head-up display [HUD] or displaying a laser sight in a shooting game
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/60—Methods for processing data by generating or executing the game program
    • A63F2300/609—Methods for processing data by generating or executing the game program for unlocking hidden game elements, e.g. features, items, levels

Definitions

  • Advertising inside a video game has the difficult challenge of sselling the effectiveness of the advertising campaign.
  • advertisements are integrated within a game and although it can be determined if a gamer has viewed the advertisement by understanding the angle and focus of an in-game camera, it is difficult for an advertiser to determine whether an in-game advertising campaign is effective; that is, it is difficult for an advertiser to determine if viewing the advertisement had any material impact on its business.
  • Embodiments of the present invention relate to utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser.
  • the value of an offer or coupon increases based upon the game-play-based achievement attained.
  • the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented.
  • the value of the offer or coupon remains consistent and the gamer compiles multiple coupons.
  • the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.
  • Game-play-achievement-based offers or coupons may be accessed by a number of computing devices associated with a gamer including, but not limited to, mobile devices such as mobile telephones. By tying a mobile telephone number to the gamer's username, an offer or coupon may be delivered to the gamer's mobile phone, where it can be redeemed at a retail location associated with the advertiser using traditional point of sale technology. Information can be tracked on the number of redemptions and reported back to the advertiser, therefore sselling the direct effectiveness of the in-game advertising campaign itself.
  • FIG. 1 is a block diagram of an exemplary computing environment suitable for use in implementing embodiments of the present invention
  • FIG. 2 is a block diagram of an exemplary computing system in which embodiments of the invention may be employed
  • FIG. 3 is a flow diagram showing an exemplary method for facilitating sponsorship of game-play-based achievements, in accordance with an embodiment of the present invention
  • FIG. 4 is a flow diagram showing an exemplary method for awarding game-play-achievement-based offers or coupons, in accordance with an embodiment of the present invention.
  • FIG. 5 is a flow diagram showing another exemplary method for awarding game-play-achievement-based offers or coupons, in accordance with an embodiment of the present invention.
  • Embodiments of the present invention are generally directed to utilizing the achievement or the success a gamer has during online game play to unlock offers or coupons sponsored by an advertiser.
  • the value of an offer or coupon increases based upon the game-play-based achievement attained.
  • the gamer is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented.
  • the value of the offer or coupon remains consistent and the gamer compiles multiple coupons.
  • the advertiser is not only permitted the opportunity to showcase its advertisement campaign more but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.
  • an advertiser offering a more valuable offer or coupon may elect to sponsor more difficult game-play-based achievements than other advertisers that offer less valuable incentives.
  • an embodiment of the present invention is directed to one or more computer-readable media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for facilitating sponsorship of game-play-based achievements.
  • the method includes receiving a game-play-based achievement identity indicating a particular game play achievement, receiving offer information indicating an offer or coupon to be awarded upon a user attaining the particular game-play-based achievement, and causing the offer or coupon to be presented to the user upon receiving an indication that the user has attained the particular game-play-based achievement.
  • an aspect of the invention is directed to a method performed by one or more computing devices for awarding game-play-achievement-based offers or coupons.
  • the method includes receiving an advertisement to be presented during play of a game, the advertisement being associated with an advertiser.
  • the method further includes receiving at least one game-play-achievement-based condition and receiving an indication that a user has fulfilled the game-play-achievement-based condition during play of the game.
  • the method includes generating a game-play-achievement-based offer or coupon, wherein the game-play-achievement-based offer or coupon is sponsored by the advertiser.
  • a further embodiment of the present invention is directed to one or more computer-readable media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for awarding game-play-achievement-based offers or coupons.
  • the method includes receiving an advertisement associated with an advertiser, receiving at least one game-play-achievement-based condition sponsored by the advertiser, causing the advertisement to be presented to a user during game play, receiving an indication that the user has fulfilled the game-play-achievement-based condition during game play, causing an award indicator indicating that the user has earned a game-play-achievement-based offer or coupon associated with the advertiser to be presented to the user, and storing the game-play-achievement-based offer or coupon such that it is accessible by one or more user computing devices upon receiving user acceptance of the presented award indicator.
  • the method may further include receiving a user request to view stored game-play-achievement-based coupons or offers, verifying an identity of a user from whom the user request is received, and presenting the game-play-achievement-based offer or coupon to the user.
  • FIG. 1 an exemplary operating environment for implementing embodiments of the present invention is shown and designated generally as computing device 100 .
  • Computing device 100 is but one example of a suitable computing environment and is not intended to suggest any limitation as to the scope of use or functionality of the invention. Neither should the computing device 100 be interpreted as having any dependency or requirement relating to any one or combination of components illustrated.
  • the invention may be described in the general context of computer code or machine-useable instructions, including computer-executable instructions such as program modules, being executed by a computer or other machine, such as a personal data assistant or other handheld device.
  • program modules including routines, programs, objects, components, data structures, etc., refer to code that perform particular tasks or implement particular abstract data types.
  • the invention may be practiced in a variety of system configurations, including hand-held devices, consumer electronics, general-purpose computers, more specialty computing devices, and the like.
  • the invention may also be practiced in distributed computing environments where tasks are performed by remote-processing devices that are linked through a communications network.
  • computing device 100 includes a bus 110 that directly or indirectly couples the following devices: memory 112 , one or more processors 114 , one or more presentation components 116 , input/output ports 118 , input/output components 120 , and an illustrative power supply 122 .
  • the bus 110 represents what may be one or more busses (such as an address bus, data bus, or combination thereof).
  • busses such as an address bus, data bus, or combination thereof.
  • FIG. 1 is merely illustrative of an exemplary computing device that can be used in connection with one or more embodiments of the present invention. Distinction is not made between such categories as “workstation,” “server,” “laptop,” “hand-held device,” and the like, as all are contemplated within the scope of FIG. 1 and reference to “computing device.”
  • the computing device 100 typically includes a variety of computer-readable media.
  • Computer-readable media can be any available media that can be accessed by computing device 100 and includes both volatile and nonvolatile media, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data.
  • Computer-readable media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by computing device 100 . Combinations of any of the above are also included within the scope of computer-readable media.
  • the memory 112 includes computer-storage media in the form of volatile and/or nonvolatile memory.
  • the memory may be removable, nonremovable, or a combination thereof.
  • Exemplary hardware devices include solid-state memory, hard drives, optical-disc drives, etc.
  • the computing device 100 includes one or more processors that read data from various entities such as the memory 112 or the I/O components 120 .
  • the presentation component(s) 116 present data indications to a user or other device.
  • Exemplary presentation components include a display device, speaker, printing component, vibrating component, etc.
  • the I/O ports 118 allow the computing device 100 to be logically coupled to other devices including the I/O components 120 , some of which may be built in.
  • Illustrative components include a microphone, joystick, game pad, satellite dish, scanner, printer, wireless device, and the like.
  • embodiments of the present invention are directed to utilizing the achievement or the success a user has during online game play to unlock offers or coupons sponsored by an advertiser.
  • the value of an offer or coupon increases based upon the game-play-based achievement attained.
  • the user is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented.
  • the value of the offer or coupon remains consistent and the user is permitted to compile a plurality of offers or coupons.
  • the advertiser is not only permitted the opportunity to showcase its advertising campaign with higher frequency, but is also provided an avenue for tracking the effectiveness of the advertising campaign by tracking the issuance and redemption of game-play-achievement-based offers or coupons.
  • Previously stored game-play-achievement-based offers or coupons may be accessed by a number of computing devices associated with a user including, but not limited to, mobile devices such as mobile telephones.
  • mobile devices such as mobile telephones.
  • an offer or coupon may be delivered to the user's mobile telephone, where it can be redeemed at a retail location associated with the advertiser using traditional point of sale technology.
  • Information can be tracked on the number of redemptions and reported back to the advertiser, therefore sselling the direct effectiveness of the in-game advertising campaign itself.
  • redemption is a voluntary activity initiated by a user. That is, presentation of a coupon as a reward does not require the user to accept the presented offer. If the user does accept, however, he or she may not only redeem the offer if interested but may also trade with other gamers for coupons that may be more appealing.
  • FIG. 2 a block diagram is provided illustrating an exemplary computing system 200 in which embodiments of the present invention may be employed. It should be understood that this and other arrangements described herein are set forth only as examples. Other arrangements and elements (e.g., machines, interfaces, functions, orders, and groupings of functions, and the like) can be used in addition to or instead of those shown, and some elements may be omitted altogether. Further, many of the elements described herein are functional entities that may be implemented as discrete or distributed components or in conjunction with other components, and in any suitable combination and location. Various functions described herein as being performed by one or more entities may be carried out by hardware, firmware, and/or software. For instance, various functions may be carried out by a processor executing instructions stored in memory.
  • the system 200 generally includes a client device 210 , an advertising campaign management device 214 , and an offers server 216 .
  • Each of the client device 210 , advertising campaign management device 214 and offers server 216 may include any type of computing device, such as computing device 100 described with reference to FIG. 1 , for example.
  • the components of the system 200 may communicate with each other via a network 218 , which may include, without limitation, one or more local area networks (LANs) and/or wide area networks (WANs).
  • LANs local area networks
  • WANs wide area networks
  • client devices, campaign management devices, and offers servers may be employed within the system 200 within the scope of embodiments of the present invention.
  • Each may comprise a single device or multiple devices cooperating in a distributed environment.
  • the offers server 216 may comprise multiple devices arranged in a distributed environment that collectively provide the functionality of the offers server described herein. Additionally, other components not shown may also be included within the system 200 .
  • the client device 210 is configured to manage client interactions with electronic offers/coupons.
  • the client device is configured to, for instance, locally store electronic coupons and offers, present locally-stored offers and coupons, sync the state of locally-stored electronic offers and coupons with a central or remote user coupon store, perform a ‘redeem’ action on locally-stored electronic coupons or offers, remove electronic offers or coupons from the local store, and delete electronic coupons or offers from a remote/central user coupon store (e.g., offer storage 220 ).
  • a remote/central user coupon store e.g., offer storage 220 .
  • the client device 210 is further configured to present electronic offers to the user.
  • electronic offers In addition to the full offer, such presentation may be by way of a teaser associated with a requested electronic offer or coupon and/or a preview.
  • a “teaser” is an advertisement (image or text) that references an associated offer with fewer specific offer details than the offer itself includes.
  • teasers may be visually smaller than the corresponding offer that includes the full offer details.
  • a preview is a content and/or content-image advertisement containing relevant offer details.
  • previews are formatted in a larger standard size thus having more content and/or content images than a corresponding teaser.
  • the client device is further configured to support ‘save,’ ‘redeem,’ or ‘close’ requests with respect to a presented offer.
  • the client device 210 is configured to receive ‘save’ requests based upon presented offers and forward such requests to the offers server 216 such that such offers/coupons are stored in association with offer storage 244 . If no network access is available at the time a ‘save’ request is received, it may be queued for later retry.
  • the client device 210 is configured to receive ‘redeem’ requests for presented offers or coupons and forward such requests to the offers server 216 .
  • the response to this request will either be a failure code or a success code with the body of the reply generally being a generated image or Uniform Resource Locator (URL).
  • the client device 210 is also configured to present the asset on success.
  • the failure code indicates the nature of the failure, e.g., that a distribution rule has been exceeded.
  • the client device 210 Upon receipt of a ‘close’ request, the client device 210 is configured to remove the teaser and return the gaming application to its state prior to presentation of the teaser.
  • the advertising campaign management device 214 permits advertising entities to set up the details of offers-focused advertising campaigns within gaming applications.
  • the campaign management component 214 is configured to receive input of creatives associated with an offers-focused advertising campaign.
  • Creatives may include, without limitation, base advertisements, teasers, previews and coupons.
  • base advertisements is an advertisement associated with the advertising entity that does not reference any particular offer. Base advertisements may be displayed as a product reminder when, for instance, both save and redemption limits have been met by the device requesting presentation of an offer.
  • a “teaser” refers to an advertisement (image or text) that references an associated offer value but contains fewer specific offer details than the offer itself.
  • teasers may be smaller than the corresponding advertisements that include the full offer details.
  • a preview is a content and/or content-image advertisement containing relevant offer details. In embodiments, previews are formatted in a larger standard size thus having more content and/or content images than a corresponding teaser.
  • a coupon is a content or content-image advertisement containing relevant offer details and a redemption code unique to a particular individual or device. Coupons are “minted” by the offers server 216 upon receipt of a ‘redeem’ or ‘save’ event. Minting describes the process of creating all the metadata for a unique coupon.
  • the metadata contains information about the user and the advertising campaign (and the source of an offer, as appropriate) and may be used to generate a unique offer image. Minting is more fully described below.
  • coupons are formatted in a larger standard size thus having more content and/or content images than corresponding teasers and/or previews.
  • the advertising campaign management device 214 is additionally configured to receive input of campaign values, including offer details and consumer targeting parameters, associated with an electronic advertising campaign.
  • Offer details may include, without limitation, redemption capping values, distribution capping values and frequency capping values.
  • “capping” is a limitation assigned by the advertising entity to an advertising campaign for presentation and/or redemption of an electronic offer. Redemption capping values limit how many coupons or offers can be redeemed or saved by the same device or individual. Distribution capping values limit how many of a given offer can be collectively distributed to all devices or individuals. Frequency capping values limit the viewing of an offer or coupon by the same device or individual.
  • Additional offer details may include, without limitation, offer/coupon value by distance range, time usage, expiry and promotion codes, in addition to standard campaign management content.
  • Offer/coupon value by distance range details specify the value of an offer or coupon based upon the distance of the requesting individual or device relative to the advertising entity at the time the request is received. For instance, a coupon may be valued at 50% off an item if the request is received from an individual or device located between three and five miles from the advertising entity, 25% off the item if the request is received from an individual or device located between one and two miles from the advertising entity and no coupon but merely an advertisement may be presented if the request is received from an individual or device located less than one mile or greater than five miles from the advertising entity.
  • Offer details related to time usage may specify, for instance, that a coupon may only be used during certain hours of the day or on certain days of the week.
  • Offer details related to expiry may specify, by way of example only, that the associated offer expires at a particular time or on a particular date.
  • the lower limit may be set to any reasonable length of time, for instance, not less than one hour from receipt of the request.
  • Offer details related to promotion codes may include, by way of example only, consonant strings or numbers to be included in an associated offer's unique identifier. Generally, the position of a promotion value will be within the minted value.
  • Distribution capping is rules driven. Those rules can be determined by the advertising entity at the time of advertisement campaign initialization or anytime during the flight of the advertising campaign itself. Rules may be as simple as a stated number for total distribution. In embodiments, the rules may be more complex and include elements such as location (e.g., distribution percentages for a given geographic location), distance of the requesting individual or device from the advertising entity at the time the request is received (as described above), staged distribution rate step-down (e.g., algorithmically slow the rate of distribution when distribution is within a certain percentage of the distribution cap value) and staged step-down value (e.g., change the value of the offer when distribution is within a certain percentage of the distribution cap value). All such offer details, and any combination thereof, are included within the scope of embodiments of the present invention.
  • location e.g., distribution percentages for a given geographic location
  • distance of the requesting individual or device from the advertising entity at the time the request is received as described above
  • staged distribution rate step-down e.g.,
  • Elements of an advertising campaign that are entered as part of advertisement campaign management must be “printed” onto the offer image at the time of delivery.
  • the advertising entity as part of the offer details, may include space in a well-known and/or standard location on the advertisement type surface to allow for this real-time overlay.
  • the coupon itself may be dynamically built from asset elements rather than as a single image.
  • Advertising campaigns may also include consumer targeting parameters. Such parameters may be targeted to an audience (demographic and behavioral targeting). In addition, offers or coupons may be targeted to specific geographic locations, applications (e.g., search-based applications), times of day (e.g., during lunch hours), and the like.
  • applications e.g., search-based applications
  • times of day e.g., during lunch hours
  • the offers server 216 is configured to receive requests for offers, parse offer requests, select offers and/or advertisements satisfying requests, test distribution rules, mint offers, and serve appropriate advertisements and offers to requesting devices (e.g., client device 210 ).
  • the system 200 generally illustrates an environment in which an in-game advertising campaign is combined with the delivery of a sponsored offer or coupon associated with a particular game-play-based achievement such that the offer or coupon is unlocked upon a user attaining the particular game-play-based achievement.
  • the offer or coupon is presented in association with one or more computing devices associated with the gamer's username (e.g., set forth in the gamer's profile) and, accordingly, may be redeemed at a point-of-sale using existing point-of-sale technology known to those of ordinary skill in the art.
  • information can be tracked and reported back to the sponsoring advertiser showing the direct monetary impact the in-game advertising campaign has on its investment. Gamers unlock real value by playing advertising-enabled games and are incented to continue to do so, and to play games that offer the game-play-based achievement reward functionality.
  • FIG. 3 a flow diagram is provided that illustrates a method 300 for facilitating sponsorship of game-play-based achievements, in accordance with an embodiment of the present invention.
  • an identity of a game-play-based achievement indicating a particular game-play-based achievement is received.
  • a game-play-based achievement may include, by way of example and not limitation, completion of a particular game level, attaining a particular game score, performing a particular game task or trick, and the like.
  • the game-play-based achievement identity is input by an advertiser utilizing the campaign management component 214 of FIG. 2 .
  • the advertiser may sponsor the particular game-play-based achievement as part of an advertising campaign. That is, one or more advertisements associated with the advertiser may be presented to the user during play of the game. In embodiments, such advertisements are presented to the user during game play prior to the user attaining the sponsored game-play-based achievement.
  • Offer information indicating an offer or coupon to be awarded upon a user attaining the particular game-play-based achievement associated with the game-play-based achievement identity is also received, as indicated at block 312 .
  • the value of an offer or coupon may increase based upon the game-play-based achievement attained. For instance, a coupon for $0.15 off an item may be awarded upon a user attaining a score of 10,000 points, the value of the coupon increasing to $0.25 off the same item upon the user attaining a score of 20,000 points.
  • the variable value the user is incented to play more, which provides additional opportunities for the in-game advertising campaign to be presented.
  • the value of the offer or coupon may remain constant and the user may be permitted to compile a plurality of offers or coupons for the same item. For instance, utilizing the above example, a coupon for $0.15 off an item may be awarded upon a user attaining a score of 10,000 points and upon the user attaining a score of 20,000 points, a second coupon for $0.15 off the item may be awarded, making a combined offer value of $0.30 off the item.
  • the value of an offer or coupon may be higher for certain individuals, for instance, individuals achieving higher levels of game-play or logging higher game-play time.
  • gamer preferences may be utilized to select from multiple offers or coupons to be awarded and/or dynamic offer presentation (e.g., through advertiser bidding) may be utilized.
  • dynamic offer presentation e.g., through advertiser bidding
  • the offer information indicating an offer or coupon to be awarded upon a user attaining a particular game-play-based achievement is input by an advertiser utilizing the campaign management component 214 of FIG. 2 .
  • the offer or coupon Upon receiving an indication that a user has attained the particular game-play-based achievement (for instance, received by offers server 216 of FIG. 2 ), as indicated at block 314 , the offer or coupon is caused to be presented, for instance, displayed on a display screen associated with client device 210 of FIG. 2 . This is indicated at block 316 .
  • information pertaining to the coupon or offer may be delivered to one or more computing devices associated with the user.
  • the offer or coupon may be delivered to the user's mobile telephone, e.g., via MMS/SMS or through a phone-based application.
  • the user may then be presented with an onscreen notification that the offer or coupon has been sent.
  • information pertaining to the coupon or offer may be stored in an offer storage location associated with user that is accessible by one or more computing devices, mobile or otherwise, associated with the user.
  • the accepted offer or coupon may be stored in an offer storage location 220 associated with the offers server 216 of FIG. 2 .
  • a request is received from a computing device associated with the user, the user's identity is verified and the stored offer or coupon is presented in association with the requesting computing device.
  • a flow diagram is provided that illustrates a method 400 performed by one or more computing devices for awarding game-play-achievement-based coupons or offers, in accordance with an embodiment of the present invention.
  • an advertisement to be presented during play of a game is received, the advertisement being associated with an advertiser.
  • the advertisement may be received, for instance, utilizing campaign management component 214 of FIG. 2 .
  • Also received, e.g., utilizing campaign management component 214 of FIG. 2 is at least one game-play-achievement-based condition that is to be fulfilled in order for a user to attain an offer or coupon that is associated with the advertisement and/or the advertiser.
  • a game-play-achievement-based condition may be any condition to be fulfilled during game play including, but not limited to, a user attaining a particular score, completing a particular level of play, playing for a particular period of time, or the like.
  • Embodiments of the present invention are not limited by the type of game-play-achievement-based condition specified by an advertiser or otherwise received.
  • the offer or coupon is generated, for instance, utilizing offers server 216 of FIG. 2 .
  • the offer or coupon may be presented, stored, or both presented and stored.
  • an award indicator indicating that the user has earned a particular game-play-achievement-based coupon or offer may be presented. Such presentation may occur during game play close in time to the user fulfilling the particular game-play-based achievement and/or once play has terminated, for instance, in association with a results summary display or the like. All such variations, and any combination thereof, are contemplated to be within the scope of embodiments of the present invention.
  • information pertaining to the coupon or offer may be delivered to one or more computing devices associated with the user. For instance, if the user's mobile telephone is associated with his or her user profile, upon acceptance of an offer or coupon, the offer or coupon may be delivered to the user's mobile telephone, e.g., via MMS/SMS or through a phone-based application. In embodiments, the user may then be presented with an onscreen notification that the offer or coupon has been sent.
  • information pertaining to the coupon or offer may be stored in an offer storage location associated with user that is accessible by one or more computing devices, mobile or otherwise, associated with the user.
  • the accepted offer or coupon may be stored in an offer storage location 220 associated with the offers server 216 of FIG. 2 .
  • a request is received from a computing device associated with the user, the user's identity is verified and the stored offer or coupon is presented in association with the requesting computing device.
  • FIG. 5 a flow diagram is provided that illustrates a method 500 for awarding game-play-achievement-based coupons or offers, in accordance with an embodiment of the present invention.
  • an advertisement is received that is associated with an advertiser.
  • the advertisement is received, for instance, from an advertiser utilizing campaign management component 214 of FIG. 2 .
  • Also received, e.g., utilizing campaign management component 214 of FIG. 2 is at least one game-play-achievement-based condition that is sponsored by the advertiser and that is to be fulfilled in order for a user to attain a particular offer or coupon.
  • the advertisement is presented to a user during game play, for instance, in association with client device 210 of FIG. 2 .
  • an indication that a user has fulfilled the game-play-achievement-based condition during game play is received, for instance, by offers server 216 of FIG. 2 .
  • an award indicator is presented indicating that the user has earned a game-play-achievement-based offer or coupon associated with the advertiser. This is indicated at block 518 .
  • the game-play-achievement-based coupon or offer is stored such that it is accessible by one or more computing devices. This is indicated at block 520 .
  • information pertaining to the coupon or offer may be stored in an offer storage location associated with user that is accessible by one or more computing devices, mobile or otherwise, associated with the user.
  • the accepted offer or coupon may be stored in an offer storage location 220 associated with the offers server 216 of FIG. 2 .
  • the user desires to view or redeem the stored offer or coupon, a request is received from a computing device associated with the user, the user's identity is verified and the stored offer or coupon is presented in association with the requesting computing device.
  • John Doe is an online gamer. John logs into an online gaming service with his username and initiates play of an auto racing game that is advertising enabled. John Doe has many things associated with his gaming username, including gaming statistics, achievements and profile information. Suppose that his profile information includes a mobile telephone number.
  • a race summary screen where John's place in the race and his lap times are presented to him. Also presented in a reward for placing third in the race.
  • embodiments of the present invention provide an environment in which an in-game advertising campaign is combined with the delivery of a sponsored offer or coupon associated with a particular game-play-based achievement such that the offer or coupon is unlocked upon a user attaining the particular game-play-based achievement.
  • the present invention has been described in relation to particular embodiments, which are intended in all respects to be illustrative rather than restrictive. Alternative embodiments will become apparent to those of ordinary skill in the art to which the present invention pertains without departing from its scope.

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US12/651,120 US20110159964A1 (en) 2009-12-31 2009-12-31 Facilitating sponsorship of game-play-based achievements
TW099141079A TW201140480A (en) 2009-12-31 2010-11-26 Facilitating sponsorship of game-play-based achievements
KR1020127019958A KR20120118023A (ko) 2009-12-31 2010-12-09 게임-플레이-기반 성과 후원의 이용
EP10841464.0A EP2519926A4 (fr) 2009-12-31 2010-12-09 Facilitation de parrainage de réussites basé sur une partie de jeu
PCT/US2010/059596 WO2011081818A2 (fr) 2009-12-31 2010-12-09 Facilitation de parrainage de réussites basé sur une partie de jeu
CN2010800601732A CN102667844A (zh) 2009-12-31 2010-12-09 促进基于玩游戏成就的赞助
JP2012547100A JP2013516677A (ja) 2009-12-31 2010-12-09 ゲームプレイをベースにした達成度の提供の容易化

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WO2011081818A3 (fr) 2011-10-13
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KR20120118023A (ko) 2012-10-25
JP2013516677A (ja) 2013-05-13
CN102667844A (zh) 2012-09-12
WO2011081818A2 (fr) 2011-07-07

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