MX2010009108A - Rastreo de publicidad en linea utilizando servicios de pago. - Google Patents

Rastreo de publicidad en linea utilizando servicios de pago.

Info

Publication number
MX2010009108A
MX2010009108A MX2010009108A MX2010009108A MX2010009108A MX 2010009108 A MX2010009108 A MX 2010009108A MX 2010009108 A MX2010009108 A MX 2010009108A MX 2010009108 A MX2010009108 A MX 2010009108A MX 2010009108 A MX2010009108 A MX 2010009108A
Authority
MX
Mexico
Prior art keywords
activity
user
payment services
online advertising
information regarding
Prior art date
Application number
MX2010009108A
Other languages
English (en)
Inventor
Trevor Norrington
Lee-Ming Zen
Zack Hilton
Original Assignee
Microsoft Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Microsoft Corp filed Critical Microsoft Corp
Publication of MX2010009108A publication Critical patent/MX2010009108A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Se rastrea la actividad en línea de un usuario y se identifican ofertas asociadas con los anuncios en línea presentados al usuario. La información con respecto a estas ofertas se proporciona para un servicio de pago, que asocia la información con una cuenta para el usuario. Cuando el usuario realiza una actividad utilizando una tarjeta de pago u otro mecanismo de pago, el servicio de pago puede identificar la actividad como correspondiente con una oferta. La información con respecto al término de la actividad para la oferta entonces puede asociarse con información con respecto a la actividad en línea del usuario. Adicionalmente, pueden proporcionarse una rebaja y/o incentivo al usuario basándose n el término de la actividad.
MX2010009108A 2008-02-22 2009-01-20 Rastreo de publicidad en linea utilizando servicios de pago. MX2010009108A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/036,018 US20090216579A1 (en) 2008-02-22 2008-02-22 Tracking online advertising using payment services
PCT/US2009/031441 WO2009105300A1 (en) 2008-02-22 2009-01-20 Tracking online advertising using payment services

Publications (1)

Publication Number Publication Date
MX2010009108A true MX2010009108A (es) 2010-09-09

Family

ID=40985863

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2010009108A MX2010009108A (es) 2008-02-22 2009-01-20 Rastreo de publicidad en linea utilizando servicios de pago.

Country Status (15)

Country Link
US (1) US20090216579A1 (es)
EP (1) EP2245584A4 (es)
JP (1) JP5485177B2 (es)
KR (1) KR20100126692A (es)
CN (1) CN101952847A (es)
AU (1) AU2009338541B2 (es)
BR (1) BRPI0907388A2 (es)
CA (1) CA2715637A1 (es)
MX (1) MX2010009108A (es)
MY (1) MY157045A (es)
RU (1) RU2010134911A (es)
SG (1) SG188125A1 (es)
TW (1) TW200937331A (es)
WO (1) WO2009105300A1 (es)
ZA (1) ZA201005075B (es)

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Also Published As

Publication number Publication date
AU2009338541B2 (en) 2014-01-09
WO2009105300A1 (en) 2009-08-27
JP2011514591A (ja) 2011-05-06
RU2010134911A (ru) 2012-02-27
BRPI0907388A2 (pt) 2015-07-21
JP5485177B2 (ja) 2014-05-07
SG188125A1 (en) 2013-03-28
AU2009338541A1 (en) 2009-08-27
US20090216579A1 (en) 2009-08-27
TW200937331A (en) 2009-09-01
KR20100126692A (ko) 2010-12-02
EP2245584A1 (en) 2010-11-03
CN101952847A (zh) 2011-01-19
CA2715637A1 (en) 2009-08-27
MY157045A (en) 2016-04-15
EP2245584A4 (en) 2011-06-08
ZA201005075B (en) 2011-10-26

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