JP2011514591A - 支払サービスを用いたオンライン広告トラッキングシステム及び方法 - Google Patents
支払サービスを用いたオンライン広告トラッキングシステム及び方法 Download PDFInfo
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- G—PHYSICS
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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Abstract
【選択図】 図2
Description
110 バス
112 メモリー
114 プロセッサー
116 表示コンポーネント
118 入力/出力ポート
120 入力/出力コンポーネント
122 電源
200 例示的システム
202 ユーザー装置
204 トラッキングサービス
206 広告サービス
208 支払サービス
210 支払いカード読み取り装置
212 ネットワーク
214 ユーザー
302 ユーザー
304 ユーザー装置
306 トラッキングサービス
308 支払サービス
310 オフライン店舗
Claims (20)
- ユーザーに関するオンライン動作をトラッキングするステップ(402)と、
前記オンライン動作中、提示された広告に関連したオファーを識別するステップ(404)であって、前記オファーが、所望の動作を実行した前記ユーザーに対する見返りとして割引及び報奨のうち少なくとも1つを前記ユーザーに供与するものと、
前記オファーに関する情報をストアするステップ(406)と、
前記ユーザーと前記オファーとに関する情報を支払サービスに送信するステップ(408)と、
前記ユーザーによる前記所望の動作の実績に関する情報を前記支払サービスから受信するステップ(602)と、
前記ユーザーによる前記所望の動作の実績に関する前記情報を前記オファーに関する前記情報に関連付けるステップ(606)と、
を含む方法を実行するようにその上に具体化された計算機利用可能な命令を有する1つ以上の計算機記憶媒体。 - 前記オンライン動作が、ウェブ閲覧、インスタントメッセージ、ウェブ検索、及び電子メールのうち少なくとも1つを含むことを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- 前記オファーに関する前記情報がストアされ、前記ユーザーが所定の回数前記広告を見た、前記ユーザーが前記広告を選択した、及び前記ユーザーが前記広告上をホバリングした、のうち少なくとも1つの決定に基づいて前記支払サービスに送信されることを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- 前記方法が更に、前記オファーに関する前記情報に加えて前記オンライン動作に関する情報をストアするステップを含むことを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- 前記ストアされたオンライン動作に関する前記情報が、前記ユーザーによって見られたウェブページ、前記ユーザーによって提示された検索クエリー、及び前記ユーザーによって選択された検索結果、のうち1つ以上を含むことを特徴とする請求項4記載の1つ以上の計算機記憶媒体。
- 前記方法が更に、前記ユーザーによる前記所望の動作の実績に関する前記情報を前記オンライン動作に関する前記情報に関連付けるステップを含むことを特徴とする請求項4記載の1つ以上の計算機記憶媒体。
- 前記ユーザーと前記オファーとに関する情報を前記支払サービスに送信するステップが、前記ユーザーを識別するユーザー識別子と前記オファーを識別するオファー識別子とを送信するステップ、を含むことを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- 前記所望の動作の前記実績が、オフライン動作の実績を含むことを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- 前記方法が更に、前記オファーに関連した前記所望の動作の完了に対し、前記割引及び前記報奨のうち少なくとも1つを前記ユーザーに提供するステップを含むことを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- 前記方法が更に、前記オファーに関連した前記所望の動作の実績に関する情報を前記広告に関連した広告主に提供するステップを含むことを特徴とする請求項1記載の1つ以上の計算機記憶媒体。
- ユーザーと、前記ユーザーのオンライン動作中前記ユーザーに提示された広告に関連したオファーとを識別する情報を受信するステップ(502)であって、前記ユーザーと前記オファーとを識別する前記情報が、支払サービスにおいて受信され、前記オファーが、所望の動作を実行した前記ユーザーに対する見返りとして、割引及び報奨のうち少なくとも1つを前記ユーザーに供与するものと、
前記オファーに関連した前記所望の動作の実績を識別するステップ(508)であって、前記所望の動作の前記実績が、前記支払サービスに関連した支払機構の使用を含むものと、
を含む方法を実行するようにその上に具体化された計算機利用可能な命令を有する1つ以上の計算機記憶媒体。 - 前記方法が更に、前記所望の動作の実績に関する情報を、前記所望の動作の実績に関する前記情報を前記オンライン動作に関する情報に関連付け可能にするサービスに提供するステップを含むことを特徴とする請求項11記載の1つ以上の計算機記憶媒体。
- 前記ユーザーと前記オファーとを識別する前記情報が、前記ユーザーを識別するユーザー識別子と前記オファーを識別するオファー識別子とを含むことを特徴とする請求項11記載の1つ以上の計算機記憶媒体。
- 前記所望の動作の前記実績が、オフライン動作の実績を含むことを特徴とする請求項11記載の1つ以上の計算機記憶媒体。
- 前記方法が更に、前記オファーに関連した前記所望の動作の完了に対し、前記割引及び前記報奨のうち少なくとも1つを前記ユーザーに提供するステップを含むことを特徴とする請求項11記載の1つ以上の計算機記憶媒体。
- 前記方法が更に、前記オファーに関連した前記所望の動作の実績に関する情報を前記広告に関連した広告主に提供するステップを含むことを特徴とする請求項11記載の1つ以上の計算機記憶媒体。
- ユーザーに提示された広告に関連したオファーを識別するために前記ユーザーに関するオンライン動作をトラッキングするための1つ以上のサーバー(204)であって、前記オファーが、所望の動作を実行した前記ユーザーに対する見返りとして割引又は報奨をユーザーに供与し、前記1つ以上のサーバーが、前記オファーを含む前記オンライン動作に関する情報をストアし、前記1つ以上のサーバーがまた、前記ユーザー及び前記オファーに関する情報を、支払いカードを使用する支払を容易にする支払サービスに伝達し、前記支払サービスが、支払いカードを使用してユーザーによって実行された前記所望の動作と一致するオフライン動作を識別し、前記オフライン動作に関する情報を前記1つ以上のサーバーに伝達し、前記1つ以上のサーバーが、前記オフライン動作に関する前記情報を前記オンライン動作に関する前記情報に関連付けること、を特徴とする電算化システム。
- 前記オンライン動作が、ウェブ閲覧、インスタントメッセージ、ウェブ検索、及び電子メールのうち少なくとも1つを含むことを特徴とする請求項18記載の電算化システム。
- 前記オフライン動作が、前記支払いカードを使用した小売店における購入を含むことを特徴とする請求項17記載の電算化システム。
- 前記1つ以上のサーバーが、前記オファーに関連した前記所望の動作の完了に対し、前記割引又は前記報奨を前記ユーザーに提供することを容易にすることを特徴とする請求項17記載の電算化システム。
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US12/036,018 | 2008-02-22 | ||
US12/036,018 US20090216579A1 (en) | 2008-02-22 | 2008-02-22 | Tracking online advertising using payment services |
PCT/US2009/031441 WO2009105300A1 (en) | 2008-02-22 | 2009-01-20 | Tracking online advertising using payment services |
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JP2011514591A true JP2011514591A (ja) | 2011-05-06 |
JP2011514591A5 JP2011514591A5 (ja) | 2012-02-02 |
JP5485177B2 JP5485177B2 (ja) | 2014-05-07 |
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JP2010547661A Expired - Fee Related JP5485177B2 (ja) | 2008-02-22 | 2009-01-20 | 支払サービスを用いたオンライン広告トラッキングシステム及び方法 |
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US (1) | US20090216579A1 (ja) |
EP (1) | EP2245584A4 (ja) |
JP (1) | JP5485177B2 (ja) |
KR (1) | KR20100126692A (ja) |
CN (1) | CN101952847A (ja) |
AU (1) | AU2009338541B2 (ja) |
BR (1) | BRPI0907388A2 (ja) |
CA (1) | CA2715637A1 (ja) |
MX (1) | MX2010009108A (ja) |
MY (1) | MY157045A (ja) |
RU (1) | RU2010134911A (ja) |
SG (1) | SG188125A1 (ja) |
TW (1) | TW200937331A (ja) |
WO (1) | WO2009105300A1 (ja) |
ZA (1) | ZA201005075B (ja) |
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ZA201005075B (en) | 2011-10-26 |
JP5485177B2 (ja) | 2014-05-07 |
BRPI0907388A2 (pt) | 2015-07-21 |
AU2009338541A1 (en) | 2009-08-27 |
CA2715637A1 (en) | 2009-08-27 |
RU2010134911A (ru) | 2012-02-27 |
SG188125A1 (en) | 2013-03-28 |
EP2245584A1 (en) | 2010-11-03 |
WO2009105300A1 (en) | 2009-08-27 |
EP2245584A4 (en) | 2011-06-08 |
MY157045A (en) | 2016-04-15 |
AU2009338541B2 (en) | 2014-01-09 |
TW200937331A (en) | 2009-09-01 |
MX2010009108A (es) | 2010-09-09 |
US20090216579A1 (en) | 2009-08-27 |
CN101952847A (zh) | 2011-01-19 |
KR20100126692A (ko) | 2010-12-02 |
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