KR20090091222A - 검색 엔진 마케팅에서의 비드 최적화 - Google Patents

검색 엔진 마케팅에서의 비드 최적화 Download PDF

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Publication number
KR20090091222A
KR20090091222A KR1020097014607A KR20097014607A KR20090091222A KR 20090091222 A KR20090091222 A KR 20090091222A KR 1020097014607 A KR1020097014607 A KR 1020097014607A KR 20097014607 A KR20097014607 A KR 20097014607A KR 20090091222 A KR20090091222 A KR 20090091222A
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South Korea
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keywords
beads
bead
computer program
utilities
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Korean (ko)
Inventor
파벨 보킨
우사마 엠. 패이야드
스콧 가프니
바셀 오제
라제쉬 기리쉬 파레크
앤드류 톰킨스
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야후! 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020097014607A 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화 Ceased KR20090091222A (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/609,782 US8712832B2 (en) 2006-12-12 2006-12-12 Bid optimization in search engine marketing
US11/609,782 2006-12-12

Related Child Applications (1)

Application Number Title Priority Date Filing Date
KR20117028735A Division KR101413347B1 (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화

Publications (1)

Publication Number Publication Date
KR20090091222A true KR20090091222A (ko) 2009-08-26

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Family Applications (2)

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KR1020097014607A Ceased KR20090091222A (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화
KR20117028735A Expired - Fee Related KR101413347B1 (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화

Family Applications After (1)

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KR20117028735A Expired - Fee Related KR101413347B1 (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화

Country Status (7)

Country Link
US (2) US8712832B2 (enExample)
EP (1) EP2095319A4 (enExample)
JP (1) JP2010512604A (enExample)
KR (2) KR20090091222A (enExample)
CN (1) CN101568935B (enExample)
IN (1) IN2009CN03424A (enExample)
WO (1) WO2008073821A1 (enExample)

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180065781A (ko) 2016-12-08 2018-06-18 김미란 광고를 포함한 취업연계 직업 콘텐츠 제공 시스템
KR20180071565A (ko) 2016-12-20 2018-06-28 정영택 케이블 타이
KR20200088998A (ko) 2019-01-16 2020-07-24 (주)레이디하우스 여성용 흡수패드
KR20210037772A (ko) 2019-09-27 2021-04-07 주식회사 케이씨씨 앵커 볼트
KR20210039111A (ko) 2019-10-01 2021-04-09 조도영 요금 정산기
KR20210071157A (ko) 2019-12-05 2021-06-16 한국철도기술연구원 트램 안전 운전 시스템
KR20220050609A (ko) 2020-10-16 2022-04-25 조도영 요금 정산기

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US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing
US7974880B2 (en) * 2007-01-31 2011-07-05 Yahoo! Inc. System for updating advertisement bids
US20090171721A1 (en) * 2007-12-28 2009-07-02 Lebaron Matt Bidding system for search engine marketing
JP2010191963A (ja) * 2009-02-17 2010-09-02 Accenture Global Services Gmbh インターネット・マーケティング・チャンネルの最適化
US10332042B2 (en) 2009-02-17 2019-06-25 Accenture Global Services Limited Multichannel digital marketing platform
US20100262497A1 (en) * 2009-04-10 2010-10-14 Niklas Karlsson Systems and methods for controlling bidding for online advertising campaigns
US20100262499A1 (en) * 2009-04-10 2010-10-14 Platform-A, Inc. Systems and methods for controlling initialization of advertising campaigns
US20110035276A1 (en) * 2009-08-05 2011-02-10 Arpita Ghosh Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics
CN102129431B (zh) * 2010-01-13 2014-04-02 阿里巴巴集团控股有限公司 应用于网上交易平台的检索方法和系统
US20110270686A1 (en) * 2010-04-28 2011-11-03 Microsoft Corporation Online platform for web advertisement partnerships
JP5557675B2 (ja) * 2010-09-29 2014-07-23 三菱スペース・ソフトウエア株式会社 投資金額決定支援装置及び投資金額決定支援方法及び投資金額決定支援プログラム
JPWO2012049987A1 (ja) * 2010-10-12 2014-02-24 日本電気株式会社 商品推薦システムおよび商品推薦方法とそのプログラム
CN103136311B (zh) * 2011-12-05 2017-12-19 微软技术许可有限责任公司 付费搜索中的投标和预算分配的联合优化
US9626691B2 (en) 2013-05-02 2017-04-18 Google Inc. Determining a bid modifier value to maximize a return on investment in a hybrid campaign
US9792629B2 (en) * 2013-08-05 2017-10-17 Yahoo Holdings, Inc. Keyword recommendation
US9489692B1 (en) 2013-10-16 2016-11-08 Google Inc. Location-based bid modifiers
US8935247B1 (en) 2013-10-21 2015-01-13 Googel Inc. Methods and systems for hierarchically partitioning a data set including a plurality of offerings
US10614491B2 (en) 2013-11-06 2020-04-07 Google Llc Content rate display adjustment between different categories of online documents in a computer network environment
US9449231B2 (en) 2013-11-13 2016-09-20 Aol Advertising Inc. Computerized systems and methods for generating models for identifying thumbnail images to promote videos
CN103606098A (zh) * 2013-11-29 2014-02-26 北京随视传媒科技股份有限公司 一种网络实时竞价控制方法及装置
JP6679237B2 (ja) * 2015-08-07 2020-04-15 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
CN105512907A (zh) * 2015-11-25 2016-04-20 上海珍岛信息技术有限公司 一种搜索引擎营销中的竞价的方法及系统
CN108694631A (zh) * 2017-04-05 2018-10-23 百度在线网络技术（北京）有限公司 自动调整关键词出价的方法、装置、设备及存储介质
US11449807B2 (en) 2020-01-31 2022-09-20 Walmart Apollo, Llc Systems and methods for bootstrapped machine learning algorithm training
US11562395B2 (en) * 2021-01-31 2023-01-24 Walmart Apollo, Llc Systems and methods for training of multi-objective machine learning algorithms

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JP4340053B2 (ja) 1993-07-09 2009-10-07 新日鉄ソリューションズ株式会社 自動電算卸売競売装置及び自動電算卸売競売システム
US7225182B2 (en) * 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
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US7672894B2 (en) * 2001-07-20 2010-03-02 Shopzilla, Inc. Automated bidding system for use with online auctions
US7043471B2 (en) * 2001-08-03 2006-05-09 Overture Services, Inc. Search engine account monitoring
US7363254B2 (en) * 2001-11-30 2008-04-22 Skinner Christopher J Automated web ranking bid management account system
US7555485B2 (en) 2002-08-22 2009-06-30 Yahoo! Inc. System and method for conducting an auction-based ranking of search results on a computer network
KR100488047B1 (ko) 2002-12-27 2005-05-06 엘지전자 주식회사 탑 로딩 세탁기의 서스펜션 장치
KR100458459B1 (ko) * 2004-01-27 2004-11-26 엔에이치엔(주) 검색자의 검색 요청에 응답하여 검색 결과 목록을생성하고 검색어 광고를 제공하는 방법 및 검색어 광고제공 시스템
KR20050097155A (ko) 2004-03-31 2005-10-07 엔에이치엔(주) 키워드 광고에서의 키워드 과금 제어 방법 및 키워드 과금제어 시스템
US7716219B2 (en) * 2004-07-08 2010-05-11 Yahoo ! Inc. Database search system and method of determining a value of a keyword in a search
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US8412575B2 (en) * 2005-06-30 2013-04-02 Google Inc. Determining and/or managing offers such as bids for advertising
US20070130004A1 (en) * 2005-12-01 2007-06-07 Microsoft Corporation AD campaign optimization
US7822745B2 (en) * 2006-05-31 2010-10-26 Yahoo! Inc. Keyword set and target audience profile generalization techniques
US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180065781A (ko) 2016-12-08 2018-06-18 김미란 광고를 포함한 취업연계 직업 콘텐츠 제공 시스템
KR20180071565A (ko) 2016-12-20 2018-06-28 정영택 케이블 타이
KR20200088998A (ko) 2019-01-16 2020-07-24 (주)레이디하우스 여성용 흡수패드
KR20210037772A (ko) 2019-09-27 2021-04-07 주식회사 케이씨씨 앵커 볼트
KR20210039111A (ko) 2019-10-01 2021-04-09 조도영 요금 정산기
KR20210071157A (ko) 2019-12-05 2021-06-16 한국철도기술연구원 트램 안전 운전 시스템
KR20220050609A (ko) 2020-10-16 2022-04-25 조도영 요금 정산기

Also Published As

Publication number Publication date
CN101568935B (zh) 2016-10-12
EP2095319A4 (en) 2011-11-16
US20140249914A1 (en) 2014-09-04
WO2008073821A1 (en) 2008-06-19
CN101568935A (zh) 2009-10-28
KR101413347B1 (ko) 2014-07-08
US8712832B2 (en) 2014-04-29
EP2095319A1 (en) 2009-09-02
KR20110137402A (ko) 2011-12-22
US20080140489A1 (en) 2008-06-12
IN2009CN03424A (enExample) 2015-07-31
JP2010512604A (ja) 2010-04-22

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