JP2010512604A - サーチエンジン・マーケティングにおける入札最適化 - Google Patents

サーチエンジン・マーケティングにおける入札最適化 Download PDF

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JP2010512604A
JP2010512604A JP2009541492A JP2009541492A JP2010512604A JP 2010512604 A JP2010512604 A JP 2010512604A JP 2009541492 A JP2009541492 A JP 2009541492A JP 2009541492 A JP2009541492 A JP 2009541492A JP 2010512604 A JP2010512604 A JP 2010512604A
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keyword
bid
keywords
computer program
strength
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パヴェル バーキン
ウサマ エム フェイヤド
スコット ガフニー
バセル オジェ
ラジェシュ ギリシュ パレク
アンドリュー トムキンズ
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ヤフー！ インコーポレイテッド
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2009541492A 2006-12-12 2007-12-07 サーチエンジン・マーケティングにおける入札最適化 Pending JP2010512604A (ja)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/609,782 US8712832B2 (en) 2006-12-12 2006-12-12 Bid optimization in search engine marketing
PCT/US2007/086775 WO2008073821A1 (en) 2006-12-12 2007-12-07 Bid optimization in search engine marketing

Publications (1)

Publication Number Publication Date
JP2010512604A true JP2010512604A (ja) 2010-04-22

Family

ID=39499382

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Application Number Title Priority Date Filing Date
JP2009541492A Pending JP2010512604A (ja) 2006-12-12 2007-12-07 サーチエンジン・マーケティングにおける入札最適化

Country Status (7)

Country Link
US (2) US8712832B2 (enExample)
EP (1) EP2095319A4 (enExample)
JP (1) JP2010512604A (enExample)
KR (2) KR101413347B1 (enExample)
CN (1) CN101568935B (enExample)
IN (1) IN2009CN03424A (enExample)
WO (1) WO2008073821A1 (enExample)

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JP2010191963A (ja) * 2009-02-17 2010-09-02 Accenture Global Services Gmbh インターネット・マーケティング・チャンネルの最適化
JP2012073880A (ja) * 2010-09-29 2012-04-12 Mitsubishi Space Software Kk 投資金額決定支援装置及び投資金額決定支援方法及び投資金額決定支援プログラム
WO2012049987A1 (ja) * 2010-10-12 2012-04-19 日本電気株式会社 商品推薦システムおよび商品推薦方法
US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing
JP2014209376A (ja) * 2010-01-13 2014-11-06 アリババ・グループ・ホールディング・リミテッドＡｌｉｂａｂａ Ｇｒｏｕｐ Ｈｏｌｄｉｎｇ Ｌｉｍｉｔｅｄ オンライン商取引プラットフォームにおける広告ソースおよびキーワードセットの適合
JP2017037432A (ja) * 2015-08-07 2017-02-16 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
US10332042B2 (en) 2009-02-17 2019-06-25 Accenture Global Services Limited Multichannel digital marketing platform

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US7974880B2 (en) * 2007-01-31 2011-07-05 Yahoo! Inc. System for updating advertisement bids
US20090171721A1 (en) * 2007-12-28 2009-07-02 Lebaron Matt Bidding system for search engine marketing
US20100262499A1 (en) * 2009-04-10 2010-10-14 Platform-A, Inc. Systems and methods for controlling initialization of advertising campaigns
US20100262497A1 (en) * 2009-04-10 2010-10-14 Niklas Karlsson Systems and methods for controlling bidding for online advertising campaigns
US20110035276A1 (en) * 2009-08-05 2011-02-10 Arpita Ghosh Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics
US20110270686A1 (en) * 2010-04-28 2011-11-03 Microsoft Corporation Online platform for web advertisement partnerships
CN103136311B (zh) * 2011-12-05 2017-12-19 微软技术许可有限责任公司 付费搜索中的投标和预算分配的联合优化
US9626691B2 (en) 2013-05-02 2017-04-18 Google Inc. Determining a bid modifier value to maximize a return on investment in a hybrid campaign
US9911140B2 (en) * 2013-08-05 2018-03-06 Excalibur Ip, Llc Keyword price recommendation
US9489692B1 (en) 2013-10-16 2016-11-08 Google Inc. Location-based bid modifiers
US8935247B1 (en) 2013-10-21 2015-01-13 Googel Inc. Methods and systems for hierarchically partitioning a data set including a plurality of offerings
US10614491B2 (en) 2013-11-06 2020-04-07 Google Llc Content rate display adjustment between different categories of online documents in a computer network environment
US9449231B2 (en) 2013-11-13 2016-09-20 Aol Advertising Inc. Computerized systems and methods for generating models for identifying thumbnail images to promote videos
CN103606098A (zh) * 2013-11-29 2014-02-26 北京随视传媒科技股份有限公司 一种网络实时竞价控制方法及装置
CN105512907A (zh) * 2015-11-25 2016-04-20 上海珍岛信息技术有限公司 一种搜索引擎营销中的竞价的方法及系统
KR101894958B1 (ko) 2016-12-08 2018-09-05 김미란 광고를 포함한 취업연계 직업 콘텐츠 제공 시스템
KR101918091B1 (ko) 2016-12-20 2018-11-14 정영택 케이블 타이
CN108694631A (zh) * 2017-04-05 2018-10-23 百度在线网络技术（北京）有限公司 自动调整关键词出价的方法、装置、设备及存储介质
KR102215785B1 (ko) 2019-01-16 2021-02-16 (주)레이디하우스 여성용 흡수패드
KR102499503B1 (ko) 2019-09-27 2023-02-15 주식회사 케이씨씨 앵커 볼트
KR20210039111A (ko) 2019-10-01 2021-04-09 조도영 요금 정산기
KR20210071157A (ko) 2019-12-05 2021-06-16 한국철도기술연구원 트램 안전 운전 시스템
US11449807B2 (en) 2020-01-31 2022-09-20 Walmart Apollo, Llc Systems and methods for bootstrapped machine learning algorithm training
KR20220050609A (ko) 2020-10-16 2022-04-25 조도영 요금 정산기
US11562395B2 (en) 2021-01-31 2023-01-24 Walmart Apollo, Llc Systems and methods for training of multi-objective machine learning algorithms

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JP2003178211A (ja) * 1993-07-09 2003-06-27 Ns Solutions Corp 自動電算卸売競売装置及び自動電算卸売競売システム
WO2006014562A1 (en) * 2004-07-08 2006-02-09 Overture Services, Inc. Database search system and method of determining a value of a keyword in a search

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US7672894B2 (en) * 2001-07-20 2010-03-02 Shopzilla, Inc. Automated bidding system for use with online auctions
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KR100488047B1 (ko) 2002-12-27 2005-05-06 엘지전자 주식회사 탑 로딩 세탁기의 서스펜션 장치
KR100458459B1 (ko) * 2004-01-27 2004-11-26 엔에이치엔(주) 검색자의 검색 요청에 응답하여 검색 결과 목록을생성하고 검색어 광고를 제공하는 방법 및 검색어 광고제공 시스템
KR20050097155A (ko) 2004-03-31 2005-10-07 엔에이치엔(주) 키워드 광고에서의 키워드 과금 제어 방법 및 키워드 과금제어 시스템
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US8412575B2 (en) * 2005-06-30 2013-04-02 Google Inc. Determining and/or managing offers such as bids for advertising
US20070130004A1 (en) * 2005-12-01 2007-06-07 Microsoft Corporation AD campaign optimization
US7822745B2 (en) 2006-05-31 2010-10-26 Yahoo! Inc. Keyword set and target audience profile generalization techniques
US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing

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Publication number Priority date Publication date Assignee Title
JP2003178211A (ja) * 1993-07-09 2003-06-27 Ns Solutions Corp 自動電算卸売競売装置及び自動電算卸売競売システム
WO2006014562A1 (en) * 2004-07-08 2006-02-09 Overture Services, Inc. Database search system and method of determining a value of a keyword in a search

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing
JP2010191963A (ja) * 2009-02-17 2010-09-02 Accenture Global Services Gmbh インターネット・マーケティング・チャンネルの最適化
US10332042B2 (en) 2009-02-17 2019-06-25 Accenture Global Services Limited Multichannel digital marketing platform
JP2014209376A (ja) * 2010-01-13 2014-11-06 アリババ・グループ・ホールディング・リミテッドＡｌｉｂａｂａ Ｇｒｏｕｐ Ｈｏｌｄｉｎｇ Ｌｉｍｉｔｅｄ オンライン商取引プラットフォームにおける広告ソースおよびキーワードセットの適合
JP2012073880A (ja) * 2010-09-29 2012-04-12 Mitsubishi Space Software Kk 投資金額決定支援装置及び投資金額決定支援方法及び投資金額決定支援プログラム
WO2012049987A1 (ja) * 2010-10-12 2012-04-19 日本電気株式会社 商品推薦システムおよび商品推薦方法
JP2017037432A (ja) * 2015-08-07 2017-02-16 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム

Also Published As

Publication number Publication date
CN101568935A (zh) 2009-10-28
KR20090091222A (ko) 2009-08-26
US20140249914A1 (en) 2014-09-04
KR101413347B1 (ko) 2014-07-08
US20080140489A1 (en) 2008-06-12
US8712832B2 (en) 2014-04-29
CN101568935B (zh) 2016-10-12
IN2009CN03424A (enExample) 2015-07-31
EP2095319A4 (en) 2011-11-16
KR20110137402A (ko) 2011-12-22
EP2095319A1 (en) 2009-09-02
WO2008073821A1 (en) 2008-06-19

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