IN2009CN03424A - - Google Patents

Download PDF

Info

Publication number
IN2009CN03424A
IN2009CN03424A IN3424CHN2009A IN2009CN03424A IN 2009CN03424 A IN2009CN03424 A IN 2009CN03424A IN 3424CHN2009 A IN3424CHN2009 A IN 3424CHN2009A IN 2009CN03424 A IN2009CN03424 A IN 2009CN03424A
Authority
IN
India
Prior art keywords
campaign
keywords
sem
methods
search engine
Prior art date
Application number
Other languages
English (en)
Inventor
Berkhim Pavel
M Fayyad Usama
Gaffney Scott
Ojjeh Bassel
Rajesh Girish Parekh
Tomkins Andrew
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of IN2009CN03424A publication Critical patent/IN2009CN03424A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
IN3424CHN2009 2006-12-12 2007-12-07 IN2009CN03424A (enExample)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/609,782 US8712832B2 (en) 2006-12-12 2006-12-12 Bid optimization in search engine marketing
PCT/US2007/086775 WO2008073821A1 (en) 2006-12-12 2007-12-07 Bid optimization in search engine marketing

Publications (1)

Publication Number Publication Date
IN2009CN03424A true IN2009CN03424A (enExample) 2015-07-31

Family

ID=39499382

Family Applications (1)

Application Number Title Priority Date Filing Date
IN3424CHN2009 IN2009CN03424A (enExample) 2006-12-12 2007-12-07

Country Status (7)

Country Link
US (2) US8712832B2 (enExample)
EP (1) EP2095319A4 (enExample)
JP (1) JP2010512604A (enExample)
KR (2) KR101413347B1 (enExample)
CN (1) CN101568935B (enExample)
IN (1) IN2009CN03424A (enExample)
WO (1) WO2008073821A1 (enExample)

Families Citing this family (32)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing
US7974880B2 (en) * 2007-01-31 2011-07-05 Yahoo! Inc. System for updating advertisement bids
US20090171721A1 (en) * 2007-12-28 2009-07-02 Lebaron Matt Bidding system for search engine marketing
WO2010096428A1 (en) 2009-02-17 2010-08-26 Accenture Global Services Gmbh Multichannel digital marketing platform
AU2010200562B2 (en) * 2009-02-17 2010-11-11 Accenture Global Services Limited Internet marketing channel optimization
US20100262499A1 (en) * 2009-04-10 2010-10-14 Platform-A, Inc. Systems and methods for controlling initialization of advertising campaigns
US20100262497A1 (en) * 2009-04-10 2010-10-14 Niklas Karlsson Systems and methods for controlling bidding for online advertising campaigns
US20110035276A1 (en) * 2009-08-05 2011-02-10 Arpita Ghosh Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics
CN102129431B (zh) * 2010-01-13 2014-04-02 阿里巴巴集团控股有限公司 应用于网上交易平台的检索方法和系统
US20110270686A1 (en) * 2010-04-28 2011-11-03 Microsoft Corporation Online platform for web advertisement partnerships
JP5557675B2 (ja) * 2010-09-29 2014-07-23 三菱スペース・ソフトウエア株式会社 投資金額決定支援装置及び投資金額決定支援方法及び投資金額決定支援プログラム
JPWO2012049987A1 (ja) * 2010-10-12 2014-02-24 日本電気株式会社 商品推薦システムおよび商品推薦方法とそのプログラム
CN103136311B (zh) * 2011-12-05 2017-12-19 微软技术许可有限责任公司 付费搜索中的投标和预算分配的联合优化
US9626691B2 (en) 2013-05-02 2017-04-18 Google Inc. Determining a bid modifier value to maximize a return on investment in a hybrid campaign
US9911140B2 (en) * 2013-08-05 2018-03-06 Excalibur Ip, Llc Keyword price recommendation
US9489692B1 (en) 2013-10-16 2016-11-08 Google Inc. Location-based bid modifiers
US8935247B1 (en) 2013-10-21 2015-01-13 Googel Inc. Methods and systems for hierarchically partitioning a data set including a plurality of offerings
US10614491B2 (en) 2013-11-06 2020-04-07 Google Llc Content rate display adjustment between different categories of online documents in a computer network environment
US9449231B2 (en) 2013-11-13 2016-09-20 Aol Advertising Inc. Computerized systems and methods for generating models for identifying thumbnail images to promote videos
CN103606098A (zh) * 2013-11-29 2014-02-26 北京随视传媒科技股份有限公司 一种网络实时竞价控制方法及装置
JP6679237B2 (ja) * 2015-08-07 2020-04-15 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
CN105512907A (zh) * 2015-11-25 2016-04-20 上海珍岛信息技术有限公司 一种搜索引擎营销中的竞价的方法及系统
KR101894958B1 (ko) 2016-12-08 2018-09-05 김미란 광고를 포함한 취업연계 직업 콘텐츠 제공 시스템
KR101918091B1 (ko) 2016-12-20 2018-11-14 정영택 케이블 타이
CN108694631A (zh) * 2017-04-05 2018-10-23 百度在线网络技术（北京）有限公司 自动调整关键词出价的方法、装置、设备及存储介质
KR102215785B1 (ko) 2019-01-16 2021-02-16 (주)레이디하우스 여성용 흡수패드
KR102499503B1 (ko) 2019-09-27 2023-02-15 주식회사 케이씨씨 앵커 볼트
KR20210039111A (ko) 2019-10-01 2021-04-09 조도영 요금 정산기
KR20210071157A (ko) 2019-12-05 2021-06-16 한국철도기술연구원 트램 안전 운전 시스템
US11449807B2 (en) 2020-01-31 2022-09-20 Walmart Apollo, Llc Systems and methods for bootstrapped machine learning algorithm training
KR20220050609A (ko) 2020-10-16 2022-04-25 조도영 요금 정산기
US11562395B2 (en) 2021-01-31 2023-01-24 Walmart Apollo, Llc Systems and methods for training of multi-objective machine learning algorithms

Family Cites Families (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP4340053B2 (ja) 1993-07-09 2009-10-07 新日鉄ソリューションズ株式会社 自動電算卸売競売装置及び自動電算卸売競売システム
US7225182B2 (en) 1999-05-28 2007-05-29 Overture Services, Inc. Recommending search terms using collaborative filtering and web spidering
CA2415167C (en) 2000-07-05 2017-03-21 Paid Search Engine Tools, L.L.C. Paid search engine bid management
US7672894B2 (en) * 2001-07-20 2010-03-02 Shopzilla, Inc. Automated bidding system for use with online auctions
US7043471B2 (en) 2001-08-03 2006-05-09 Overture Services, Inc. Search engine account monitoring
US7363254B2 (en) 2001-11-30 2008-04-22 Skinner Christopher J Automated web ranking bid management account system
US7555485B2 (en) 2002-08-22 2009-06-30 Yahoo! Inc. System and method for conducting an auction-based ranking of search results on a computer network
KR100488047B1 (ko) 2002-12-27 2005-05-06 엘지전자 주식회사 탑 로딩 세탁기의 서스펜션 장치
KR100458459B1 (ko) * 2004-01-27 2004-11-26 엔에이치엔(주) 검색자의 검색 요청에 응답하여 검색 결과 목록을생성하고 검색어 광고를 제공하는 방법 및 검색어 광고제공 시스템
KR20050097155A (ko) 2004-03-31 2005-10-07 엔에이치엔(주) 키워드 광고에서의 키워드 과금 제어 방법 및 키워드 과금제어 시스템
US7716219B2 (en) 2004-07-08 2010-05-11 Yahoo ! Inc. Database search system and method of determining a value of a keyword in a search
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US8412575B2 (en) * 2005-06-30 2013-04-02 Google Inc. Determining and/or managing offers such as bids for advertising
US20070130004A1 (en) * 2005-12-01 2007-06-07 Microsoft Corporation AD campaign optimization
US7822745B2 (en) 2006-05-31 2010-10-26 Yahoo! Inc. Keyword set and target audience profile generalization techniques
US8712832B2 (en) 2006-12-12 2014-04-29 Yahoo! Inc. Bid optimization in search engine marketing

Also Published As

Publication number Publication date
CN101568935A (zh) 2009-10-28
KR20090091222A (ko) 2009-08-26
US20140249914A1 (en) 2014-09-04
KR101413347B1 (ko) 2014-07-08
US20080140489A1 (en) 2008-06-12
US8712832B2 (en) 2014-04-29
CN101568935B (zh) 2016-10-12
EP2095319A4 (en) 2011-11-16
KR20110137402A (ko) 2011-12-22
EP2095319A1 (en) 2009-09-02
WO2008073821A1 (en) 2008-06-19
JP2010512604A (ja) 2010-04-22

Similar Documents

Publication Publication Date Title
IN2009CN03424A (enExample)
WO2011130442A3 (en) Advertising viewing and referral incentive system
EP1896987A4 (en) METHOD AND COMPUTER APPARATUS FOR TARGETING ADVERTISEMENTS
WO2008039868A3 (en) Apparatuses, methods and systems for an information comparator bidding engine
EP1938217A4 (en) GENERATION AND PRESENTATION OF ADVERTISEMENTS BASED ON CONTEXT DATA FOR PROGRAMMABLE RESEARCH ENGINES
WO2007098487A3 (en) Targeted mobile advertisements
WO2010131920A3 (ko) 위치기반 데이터 서비스 장치 및 방법
WO2012082345A3 (en) Integrated and comprehensive advertising campaign management and optimization
EP2513858A4 (en) CONTEXTUAL INFORMATION USING SYSTEMS, APPARATUSES AND METHODS
WO2008011142A3 (en) Method and apparatus for providing search capability and targeted advertising for audio, image, and video content over the internet
WO2009029813A3 (en) Advertiser ad review
EP2038731A4 (en) INTERACTIVE ADVERTISING PROCESS
WO2008042812A3 (en) Advertisement campaign simulator
WO2012067938A3 (en) Selecting media advertisements for presentation based on their predicted playtimes
TW200801583A (en) Split exit pupil expander
GB0708685D0 (en) Method of and system for crediting an online publisher in an affiliate marketing relationship
EP2027564A4 (en) CREATING CONTEXT-RELATED IMAGE-BASED ADVERTISEMENTS
EP1910989A4 (en) SYSTEM AND METHOD FOR CREATING AND PROVIDING A USER INTERFACE FOR DISPLAYING ADVERTISED ADVERTISING CAMPAIGN INFORMATION GROUPS
ZA201007093B (en) Keyword expression language for online search and advertising
WO2009092026A3 (en) Universal ad creative
WO2007098074A3 (en) Providing rewards for manual user insertion of one or more ads into a document
SG149886A1 (en) Detergent / anti-oxidant additives for fuels and lubricants
GB2457213A (en) Ad delivery and implementation system
WO2013071135A3 (en) Generating an advertising campaign
WO2014062954A3 (en) Predicting performance of an online advertising campaign