KR101413347B1 - 검색 엔진 마케팅에서의 비드 최적화 - Google Patents

검색 엔진 마케팅에서의 비드 최적화 Download PDF

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KR101413347B1
KR101413347B1 KR20117028735A KR20117028735A KR101413347B1 KR 101413347 B1 KR101413347 B1 KR 101413347B1 KR 20117028735 A KR20117028735 A KR 20117028735A KR 20117028735 A KR20117028735 A KR 20117028735A KR 101413347 B1 KR101413347 B1 KR 101413347B1
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KR20110137402A (ko
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파벨 보킨
우사마 엠. 패이야드
스콧 가프니
바셀 오제
라제쉬 기리쉬 파레크
앤드류 톰킨스
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야후! 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
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  • Finance (AREA)
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  • Marketing (AREA)
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  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR20117028735A 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화 Expired - Fee Related KR101413347B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/609,782 US8712832B2 (en) 2006-12-12 2006-12-12 Bid optimization in search engine marketing
US11/609,782 2006-12-12
PCT/US2007/086775 WO2008073821A1 (en) 2006-12-12 2007-12-07 Bid optimization in search engine marketing

Related Parent Applications (1)

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KR1020097014607A Division KR20090091222A (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화

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KR20110137402A KR20110137402A (ko) 2011-12-22
KR101413347B1 true KR101413347B1 (ko) 2014-07-08

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KR20117028735A Expired - Fee Related KR101413347B1 (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화
KR1020097014607A Ceased KR20090091222A (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화

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KR1020097014607A Ceased KR20090091222A (ko) 2006-12-12 2007-12-07 검색 엔진 마케팅에서의 비드 최적화

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US (2) US8712832B2 (enExample)
EP (1) EP2095319A4 (enExample)
JP (1) JP2010512604A (enExample)
KR (2) KR101413347B1 (enExample)
CN (1) CN101568935B (enExample)
IN (1) IN2009CN03424A (enExample)
WO (1) WO2008073821A1 (enExample)

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US20100262497A1 (en) * 2009-04-10 2010-10-14 Niklas Karlsson Systems and methods for controlling bidding for online advertising campaigns
US20110035276A1 (en) * 2009-08-05 2011-02-10 Arpita Ghosh Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics
CN102129431B (zh) * 2010-01-13 2014-04-02 阿里巴巴集团控股有限公司 应用于网上交易平台的检索方法和系统
US20110270686A1 (en) * 2010-04-28 2011-11-03 Microsoft Corporation Online platform for web advertisement partnerships
JP5557675B2 (ja) * 2010-09-29 2014-07-23 三菱スペース・ソフトウエア株式会社 投資金額決定支援装置及び投資金額決定支援方法及び投資金額決定支援プログラム
JPWO2012049987A1 (ja) * 2010-10-12 2014-02-24 日本電気株式会社 商品推薦システムおよび商品推薦方法とそのプログラム
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US9626691B2 (en) 2013-05-02 2017-04-18 Google Inc. Determining a bid modifier value to maximize a return on investment in a hybrid campaign
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US9489692B1 (en) 2013-10-16 2016-11-08 Google Inc. Location-based bid modifiers
US8935247B1 (en) 2013-10-21 2015-01-13 Googel Inc. Methods and systems for hierarchically partitioning a data set including a plurality of offerings
US10614491B2 (en) 2013-11-06 2020-04-07 Google Llc Content rate display adjustment between different categories of online documents in a computer network environment
US9449231B2 (en) 2013-11-13 2016-09-20 Aol Advertising Inc. Computerized systems and methods for generating models for identifying thumbnail images to promote videos
CN103606098A (zh) * 2013-11-29 2014-02-26 北京随视传媒科技股份有限公司 一种网络实时竞价控制方法及装置
JP6679237B2 (ja) * 2015-08-07 2020-04-15 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
CN105512907A (zh) * 2015-11-25 2016-04-20 上海珍岛信息技术有限公司 一种搜索引擎营销中的竞价的方法及系统
KR101894958B1 (ko) 2016-12-08 2018-09-05 김미란 광고를 포함한 취업연계 직업 콘텐츠 제공 시스템
KR101918091B1 (ko) 2016-12-20 2018-11-14 정영택 케이블 타이
CN108694631A (zh) * 2017-04-05 2018-10-23 百度在线网络技术（北京）有限公司 自动调整关键词出价的方法、装置、设备及存储介质
KR102215785B1 (ko) 2019-01-16 2021-02-16 (주)레이디하우스 여성용 흡수패드
KR102499503B1 (ko) 2019-09-27 2023-02-15 주식회사 케이씨씨 앵커 볼트
KR20210039111A (ko) 2019-10-01 2021-04-09 조도영 요금 정산기
KR20210071157A (ko) 2019-12-05 2021-06-16 한국철도기술연구원 트램 안전 운전 시스템
US11449807B2 (en) 2020-01-31 2022-09-20 Walmart Apollo, Llc Systems and methods for bootstrapped machine learning algorithm training
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US11562395B2 (en) 2021-01-31 2023-01-24 Walmart Apollo, Llc Systems and methods for training of multi-objective machine learning algorithms

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Publication number Publication date
CN101568935A (zh) 2009-10-28
KR20090091222A (ko) 2009-08-26
US20140249914A1 (en) 2014-09-04
US20080140489A1 (en) 2008-06-12
US8712832B2 (en) 2014-04-29
CN101568935B (zh) 2016-10-12
IN2009CN03424A (enExample) 2015-07-31
EP2095319A4 (en) 2011-11-16
KR20110137402A (ko) 2011-12-22
EP2095319A1 (en) 2009-09-02
WO2008073821A1 (en) 2008-06-19
JP2010512604A (ja) 2010-04-22

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