CN101568935B - 搜索引擎营销中的出价优化 - Google Patents

搜索引擎营销中的出价优化 Download PDF

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Publication number
CN101568935B
CN101568935B CN200780045988.1A CN200780045988A CN101568935B CN 101568935 B CN101568935 B CN 101568935B CN 200780045988 A CN200780045988 A CN 200780045988A CN 101568935 B CN101568935 B CN 101568935B
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bid
keywords
keyword
intensity
budget
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Expired - Fee Related
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CN200780045988.1A
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Chinese (zh)
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CN101568935A (zh
Inventor
帕沃·伯克欣
尤萨姆·M·菲亚德
斯科特·伽弗尼
布塞尔·奥杰
拉杰什·吉利什·巴瑞克
安德鲁·汤姆金斯
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Altaba Inc
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Fly Upward Management Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CN200780045988.1A 2006-12-12 2007-12-07 搜索引擎营销中的出价优化 Expired - Fee Related CN101568935B (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/609,782 US8712832B2 (en) 2006-12-12 2006-12-12 Bid optimization in search engine marketing
US11/609,782 2006-12-12
PCT/US2007/086775 WO2008073821A1 (en) 2006-12-12 2007-12-07 Bid optimization in search engine marketing

Publications (2)

Publication Number Publication Date
CN101568935A CN101568935A (zh) 2009-10-28
CN101568935B true CN101568935B (zh) 2016-10-12

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CN200780045988.1A Expired - Fee Related CN101568935B (zh) 2006-12-12 2007-12-07 搜索引擎营销中的出价优化

Country Status (7)

Country Link
US (2) US8712832B2 (enExample)
EP (1) EP2095319A4 (enExample)
JP (1) JP2010512604A (enExample)
KR (2) KR101413347B1 (enExample)
CN (1) CN101568935B (enExample)
IN (1) IN2009CN03424A (enExample)
WO (1) WO2008073821A1 (enExample)

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US20110035276A1 (en) * 2009-08-05 2011-02-10 Arpita Ghosh Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics
CN102129431B (zh) * 2010-01-13 2014-04-02 阿里巴巴集团控股有限公司 应用于网上交易平台的检索方法和系统
US20110270686A1 (en) * 2010-04-28 2011-11-03 Microsoft Corporation Online platform for web advertisement partnerships
JP5557675B2 (ja) * 2010-09-29 2014-07-23 三菱スペース・ソフトウエア株式会社 投資金額決定支援装置及び投資金額決定支援方法及び投資金額決定支援プログラム
JPWO2012049987A1 (ja) * 2010-10-12 2014-02-24 日本電気株式会社 商品推薦システムおよび商品推薦方法とそのプログラム
CN103136311B (zh) * 2011-12-05 2017-12-19 微软技术许可有限责任公司 付费搜索中的投标和预算分配的联合优化
US9626691B2 (en) 2013-05-02 2017-04-18 Google Inc. Determining a bid modifier value to maximize a return on investment in a hybrid campaign
US9911140B2 (en) * 2013-08-05 2018-03-06 Excalibur Ip, Llc Keyword price recommendation
US9489692B1 (en) 2013-10-16 2016-11-08 Google Inc. Location-based bid modifiers
US8935247B1 (en) 2013-10-21 2015-01-13 Googel Inc. Methods and systems for hierarchically partitioning a data set including a plurality of offerings
US10614491B2 (en) 2013-11-06 2020-04-07 Google Llc Content rate display adjustment between different categories of online documents in a computer network environment
US9449231B2 (en) 2013-11-13 2016-09-20 Aol Advertising Inc. Computerized systems and methods for generating models for identifying thumbnail images to promote videos
CN103606098A (zh) * 2013-11-29 2014-02-26 北京随视传媒科技股份有限公司 一种网络实时竞价控制方法及装置
JP6679237B2 (ja) * 2015-08-07 2020-04-15 ヤフー株式会社 入札調整装置、入札調整方法および入札調整プログラム
CN105512907A (zh) * 2015-11-25 2016-04-20 上海珍岛信息技术有限公司 一种搜索引擎营销中的竞价的方法及系统
KR101894958B1 (ko) 2016-12-08 2018-09-05 김미란 광고를 포함한 취업연계 직업 콘텐츠 제공 시스템
KR101918091B1 (ko) 2016-12-20 2018-11-14 정영택 케이블 타이
CN108694631A (zh) * 2017-04-05 2018-10-23 百度在线网络技术（北京）有限公司 自动调整关键词出价的方法、装置、设备及存储介质
KR102215785B1 (ko) 2019-01-16 2021-02-16 (주)레이디하우스 여성용 흡수패드
KR102499503B1 (ko) 2019-09-27 2023-02-15 주식회사 케이씨씨 앵커 볼트
KR20210039111A (ko) 2019-10-01 2021-04-09 조도영 요금 정산기
KR20210071157A (ko) 2019-12-05 2021-06-16 한국철도기술연구원 트램 안전 운전 시스템
US11449807B2 (en) 2020-01-31 2022-09-20 Walmart Apollo, Llc Systems and methods for bootstrapped machine learning algorithm training
KR20220050609A (ko) 2020-10-16 2022-04-25 조도영 요금 정산기
US11562395B2 (en) 2021-01-31 2023-01-24 Walmart Apollo, Llc Systems and methods for training of multi-objective machine learning algorithms

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Also Published As

Publication number Publication date
CN101568935A (zh) 2009-10-28
KR20090091222A (ko) 2009-08-26
US20140249914A1 (en) 2014-09-04
KR101413347B1 (ko) 2014-07-08
US20080140489A1 (en) 2008-06-12
US8712832B2 (en) 2014-04-29
IN2009CN03424A (enExample) 2015-07-31
EP2095319A4 (en) 2011-11-16
KR20110137402A (ko) 2011-12-22
EP2095319A1 (en) 2009-09-02
WO2008073821A1 (en) 2008-06-19
JP2010512604A (ja) 2010-04-22

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