JPH11219481A - Individual advertisement output device, its method, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an individual advertisement output means for outputting an advertisement and a discount matching with each individual customer. SOLUTION: The individual advertisement output device is provided with an advertisement information storing means F3 for storing advertisement information J30 corresponding to purchase history information J10 related to the purchase history of each individual customer, a customer's specific information input means F2 for receiving customer identification information J20 for identifying a customer visiting a store, an advertisement information operating means F4 for accessing the advertisement information J30 corresponding to the information J20, and an advertisement output means F5 such as a flier printer for outputting the information J30.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus, a method, and the like relating to an individual advertisement for performing an advertisement suitable for an individual customer.

[0002]

[Prior Art] (Simply flyers) As a means for promoting sales of goods and services, means of advertising has been widely used since ancient times. Above all, flyers distributed in front of and in stores are relatively cheap because they do not use mass media, and can be used in small stores without capital.

[0003] Recently, in order to enhance the effect of flyers, it has conventionally been practiced to subdivide customers and distribute flyers and coupons only to target customers. For example, distribution to only young women, distribution to customers who have purchased a specific product, distribution to customers who have come to a specific sales floor, and the like.

(Direct Mail) In order to achieve a higher effect than the so-called "insertion advertisement" that is folded into a delivered newspaper, an advertising means of obtaining data such as a customer's name and address and issuing a direct mail has been used. Was. In recent years, there has been a method of sending a direct mail only to customers who have experience in purchasing a specific product based on personal data and purchase history data using a credit card.

(Individual correspondence by clerk) There is also a service in which a clerk who remembers a customer's face and needs responds to the customer's needs.

(Definition of marketing terms) Usually, in the field of marketing, promotion
The term is divided into sales promotion and advertisement. Also, the promotion terms are
There are four conditions: a condition related to the target (targeting condition), a condition related to the timing, a condition related to the stimulus level, and a condition related to the experiment target / control target.

[0007]

[0005] A mere flyer cannot meet the individual needs of a customer. Even if an attempt is made to subdivide customers who should distribute flyers, distribution based on personal data or purchase history data is not performed.

[0008] On the other hand, direct mail is labor-intensive and costly, and has a physical distance since it is opened at the mailed address, and is psychologically far from purchasing behavior.

[0009] The individual handling by the clerk depends entirely on the individual as the clerk and cannot be mechanized.

[0010] The problem to be solved by the present invention is to provide an individual advertisement technique for performing an advertisement suitable for individual customers.

Here, an object of the invention described in claims 1 to 35 is to provide an individual advertisement device for performing advertisement suitable for individual customers.

Another object of the present invention is to provide an individual advertisement method for performing advertisement suitable for individual customers.

Another object of the present invention is to provide a program recording medium for causing a computer to execute an individual advertisement program for performing an advertisement suitable for each customer.

[0014]

SUMMARY OF THE INVENTION The present invention is to achieve the above object. (Claim 1) The invention according to claim 1 is an individual advertisement output device for providing an advertisement corresponding to each customer to a customer who has entered a store, wherein the purchase is related to the purchase history of each customer. Advertising information storage means (F3) storing advertising information (J30) corresponding to the history information (J10), and customer identification inputting customer identification information (J2) for identifying customers entering the store Information input means (F2), advertisement information calculation means (F4) for calling the advertisement information (J30) using the customer identification information (J2),
And an advertisement output unit (F5) for outputting the advertisement information (J30).

(Explanation of Terms) A “store” is a space or a system capable of providing goods or services.
A store such as a store, a department store or a supermarket, which handles many kinds of products and services in one store, and a mall that includes a plurality of specialty stores are also included in the store. It does not matter whether it is a stand-alone store or a chain store. It is usually a store that closes the physical space. . Depending on the type of store, products and services other than the service can be purchased. For example, if the store is a gas station, a product called gasoline and a service called car wash can be purchased.

The "purchase history information (J1)" is a record of what the customer has purchased in the past. Usually, it is information such as the name of the purchased product, the quantity, price, date and time, and the like. The so-called POS information is linked to specific customer information (customer specific information = ID).

"Customer identification information (J2)" is information for matching a customer with purchase history information (J1) of the customer. Normally, an ID card (J21) that the customer owns
The information is recorded by magnetism, a bar code, or the like, and is input by customer identification information input means (card reader F2). However, the present invention is not limited to ID cards, and may be telephone numbers, car license plates, and the like. In addition to the combination of the ID card and its card reader, there is also a combination of a non-contact type card and a sensor for detecting the presence of the card nearby, and a reader for reading the number of a car and its license plate. A card reader may be provided at the register. If the store is a financial business such as a bank, a cash card may be used.

[0018] "Advertisement information (J
30) "means analyzing based on" Purchase History Information (J1) "
This information is customized for each customer and prepared in advance. When the customers are grouped according to the purchase history data, the advertisement corresponds to the group. When a certain customer belongs to several groups, the advertisement output means (F5) may output the advertisement in combination.

Here, the advertising information (J30) is, for example,
Information on new products and information for increasing sales. More specifically, the information includes information on special sale items and discount items, and information on in-store events. Since the information is tailored to each customer, even if the information is received by two customers at the same time, the information content is usually different. You can advertise a specific product only to a certain customer, provide a recipe, or post a thank-you note that you bought the advertised product during the previous shopping. You can also.

[0020] Negative information (for example, a request for collection when a product purchased during the previous shopping was an accident product) is also widely included in the advertising information (J30).

The "advertisement output means (F5)" is an output means for bringing a customer entering the store into a state where individual advertisement information can be known.
The most common means is a printer that prints on a paper medium as a so-called "flyer". The advertising information (J30) may be output as it is, but the customer identification information (J20) and the advertising information
(J30), or the like, may be processed into specific advertisement information for output (J50) and then output.

When the ID card is read at the cash register at the checkout after the purchase, the advertising information (J30) is printed on a receipt or another sheet.
It is assumed that it is included in the concept of “advertisement output means (F5)”.

When a cash dispenser is used as the advertisement output means, an advertisement may be output on the screen display.

The advertisement output means may output a plurality of types of advertisement information regularly or irregularly. Here, “regular” output means that, for example, if there are four types of advertising information, the four types are output in order, or, for example, the first three times, two times. It is to output the eyes and the third cyclically, twice and the fourth once. The “irregular” output is, for example, to output automatically and randomly.

(Operation) First, a person who enters a store in which the individual advertisement output device according to the present invention is installed inputs customer identification information (J2) for identifying itself to the store. Register and become a customer. The customer identification information (J2) is input by the customer entering the store via the customer identification information input means (F2). Then, when the shopping or service is provided, the information is matched with the customer specifying information (J2), becomes purchase history information (J10), and is stored in the store.

The customer who has entered the store again has the customer identification information.
Enter (J2) and enter the store. Then, the customer specifying information input means (F2) inputs customer specifying information (J2) for specifying the customer. Then, the advertisement information calculation means (F4) calls the advertisement information (J30) corresponding to the customer specifying information (J2), and the advertisement output means (F5) outputs the advertisement information (J30).

As described above, the customer can purchase his own purchase history information.
(J10) based advertising can be received.

(Claim 2) The invention according to claim 2 is a limitation on the individual advertisement output device according to claim 1, wherein the advertisement output means (F5) outputs the advertisement information (J30) to one sheet. Paper medium (J5
1) and a printer (F51) for outputting to the advertisement information calculation means (F
4) corresponds to a plurality of pieces of advertisement information (J
30) and the purchase history information (J10), determine the priority order, and output the advertising information so that it fits on one paper medium (J51).
And (J30).

(Explanation of Terms) One sheet of paper medium (J51) is, for example, A4 size paper. Double-sided printing may be used.
In order to capture not only characters but also patterns and photographs, the HTML system is currently used.

If there is a predetermined picture or text, it is printed in advance to save time until printout.

(Operation) The advertisement information calculation means (F4) determines the priority order from the plurality of advertisement information (J30) and the purchase history information (J10) in the advertisement information storage means (F3), and Paper medium (J5
Select the advertising information (J30) to be output so as to fit in 1). Then, printing is performed by the printer (F51). (Claim 3) The invention according to claim 3 limits the individual advertisement output device according to claim 2, wherein the paper medium (J51) corresponds to the advertisement area divided into a plurality of sections and the number of sections. For displaying advertisement information (J30), the advertisement information calculating means
(F4) relates to an individual advertisement output device for selecting advertisement information (J30) corresponding to the number of segments.

(Explanation of terms) The term "plural sections" means, for example, two sections vertically and horizontally, and a total of four sections, each of which displays different advertising contents in the four sections. For example, the selection is made based on a combination of product introduction and information (so-called information system), campaign contents (so-called experimental system), and the like. Usually, at least one is an informational advertisement. (Operation) The advertisement information calculation means (F4) selects the advertisement information (J30) corresponding to the number of divisions, so that the advertisement information can be easily viewed. Also, unlike the case of outputting with a completely free layout, memory and C
The burden on PU is small.

(Claim 4) The invention according to claim 4 limits the individual advertisement output device according to claim 1, 2, or 3, and the customer specifying information input means specifies the customer. Customer-specific information (J2) that records the customer-specific card (for example, ID card J21) and the customer-specific information (J2) recorded on the customer-owned card (J21). Card reader that can read
(F2) and an individual advertisement output device provided with auxiliary input means for a store clerk to input customer auxiliary information on a customer.

(Explanation of terms) The "auxiliary input means" includes a numeric keypad, a keyboard, a touch panel, a combination of a touch pen and a touch panel, and a voice input device.

(Operation) According to the customer-owned card and the card reader, the burden on the store clerk is small, and the customer can be specified without fail. It is also possible to identify the customer by retrieving the date of birth of the customer who has forgotten the card and input it using the auxiliary input device, and to treat the customer in the same way as when the card is brought.

(Claim 5) The invention according to claim 5 is a limitation of the individual advertisement output device according to claim 4, wherein the auxiliary input means is provided for a customer (P1) in which the purchase history information (J1) is not stored. A new customer card that records customer identification information indicating that the customer is a new customer), and the card reader (F2)
The present invention relates to an individual advertisement output device formed so that customer identification information recorded on a new customer card can be read.

(Operation) The store clerk only has to let the card reader read the customer identification information recorded on the new customer card, and even a new customer can be treated like a normal customer.

(Claim 6) The invention according to claim 6 limits the individual advertisement output device according to claim 4, wherein the auxiliary input means is a customer who has forgotten his or her card and visited the store. The present invention relates to an individual advertisement output device that is provided with a forgotten customer correspondence card on which customer identification information is recorded and a card reader is formed so that the customer identification information recorded on the forgotten customer correspondence card can be read.

(Operation) The store clerk only needs to make the card reader read the customer identification information recorded on the forgotten customer card, and even a forgotten card customer can be treated like a normal customer.

(Claim 7) The invention according to claim 7 limits the individual advertisement output device according to any one of claims 1 to 6, wherein the customer identification information read by the customer identification information input means (F2). The present invention relates to an individual advertisement output device in which the advertisement output means (F5) does not output the advertisement information (J30) when (J2) is the same as the customer identification information (J21) previously read within a predetermined time.

(Explanation of Terms) The term "within a predetermined time" is usually assumed to be a short time such that the same card can be read continuously.

(Operation) It is possible to prevent the advertisement output means from printing a large amount of the same advertisement information. This allows
For example, when a discount ticket is attached to the advertisement information (J30), it is possible to prevent an unreasonable number of discount tickets from being obtained.

(Claim 8) The invention according to claim 8 is a limitation on the individual advertisement output device according to claim 5, wherein when the card reader reads the customer identification information recorded on the new customer card, The advertisement information called by the advertisement information calculation means pertains to an individual advertisement output device that is dedicated to new customers.

(Explanation of terms) The information dedicated to a new customer is uniform information, but is not limited to one type, but a plurality of types are prepared and randomly selected or regularly circulated. Can also. For example, there are greetings such as “Thank you for joining.”, General explanation of the store, information on special sale items, campaigns, etc., or a combination of such information.

(Operation) In response to a new customer, for example, an advertisement prepared exclusively for the new customer (for example, an advertisement including a greeting such as "Thank you for joining") can be output.

(Claim 9) The invention according to claim 9 is a limitation of the individual advertisement output device according to claim 6, wherein the card reader (F2) transmits the customer identification information recorded on the forgotten customer correspondence card. When read, the advertisement information (J30) called by the advertisement information calculation means (F4) is characterized by information dedicated to a customer who has forgotten a card.

(Explanation of terms) The information dedicated to the customer who has forgotten the card is the uniform information when the customer cannot be specified by the auxiliary input means. Otherwise, the uniform information and the information exclusive to the customer are used. And combination information.

The uniform information is not limited to one type, but a plurality of types can be prepared, and can be selected at random or circulated regularly. For example, it is assumed that information such as "Because points are not accumulated, do not forget the card at the next visit" is always entered with a uniform alert.

(Operation) In response to a customer who has forgotten a card, an advertisement prepared specifically for the customer (for example, an advertisement including a caution such as “Don't forget the card at the next visit”) can be output. .

(Claim 10) The invention according to claim 10 is
An individual advertisement output device according to any one of claims 1 to 9 is limited, wherein the advertisement information calculation unit is configured to change the advertisement information by inputting current information. .

(Explanation of terms) Conceptually, there are input means for current information and storage means for temporarily storing the current information, and the advertisement information calculating means specifies the advertisement information using the customer specifying information and the current information. You do it.

Here, the “current information” refers to information at the present time that may affect the behavior of the customer. For example, one or a combination of the current time, weather-related data such as temperature and humidity, an exchange rate, and the like.

(Operation) Since the advertisement information calculation means changes the advertisement information depending on the type of the current information, it can output a variety of advertisements. For example, when the time is around 17:00, special sale information is advertised to a customer who has a large purchase history of bargain groceries, and information on microbrewery arrival is advertised to a customer who has a large purchase history of alcoholic beverages. is there.

(Claim 11) The invention according to claim 11 is
An individual advertisement output device according to claim 10 is limited, wherein the advertisement information calculation means detects, via the current information and the customer identification information input means, that the same customer has returned within a predetermined period. The present invention relates to an individual advertisement output device that outputs different advertisement information.

(Operation) The advertisement information calculation means changes the advertisement information to be output when it is determined via the current information and customer identification information input means that the same customer has returned to the store within a predetermined period. . Therefore, even regular customers can see different types of advertisements and never get bored.

(Claim 12) The invention according to claim 12 is
The present invention is limited to the individual advertisement output device according to the present invention, and the present information relates to the individual advertisement output device as the stock status and the time until the next purchase.

(Operation) The advertisement information calculation means changes the advertisement information to be output depending on the stock status and the time until the next purchase. As a result, it is possible to affect the customer's feeling of shortage, to reduce purchase restraints, and to arrange inventory. In particular, in the case of fresh products, it contributes to not wasting resources.

(Claim 13) The invention according to claim 13 is
An individual advertisement output device according to any one of claims 1 to 12, wherein the advertisement information calculation means is configured to make the advertisement information different by inputting future information. .

(Explanation of terms) Conceptually, there are future information input means and storage means for temporarily storing future information, and the advertisement information calculation means specifies advertisement information using customer identification information and future information. You do it.

Here, "future information" refers to information in the near future that may affect customer behavior. For example, a local weather forecast, local event information, a time-limited discount sale in one corner of the shop, a time when bread is baked, and the like.

(Operation) The advertisement information calculation means changes the advertisement information by inputting future information.
Helps prevent customers from forgetting to buy. For example, on the day before the athletic meet in the district, bread for sandwiches and laver for onigiri are used as advertising information, and if the weather is tomorrow's forecast, a car windshield cleaner will be introduced. Or

(Claim 14) The invention according to claim 14 is
Claims 1 to 13 are limited to the individual advertisement output device, wherein the store has a plurality of small stores therein, and one or more of the small stores include the small store. The present invention relates to an individual advertisement output device including small-scale advertisement output means for outputting advertisement information on a product.

(Explanation of Terms) The term “small store” includes not only individual stores in a shopping center including a plurality of stores, but also individual counters of specific commodities in large stores.

(Variation) Advertising information storage means for storing advertising information corresponding to purchase history information relating to the purchase history of each customer in a small store, and for specifying the customer who entered the small store Customer input information for inputting the customer specific information, and advertisement information calculating means for calling the advertisement information corresponding to the customer specific information.

(Operation) For example, information peculiar to a small store can be transmitted to regular customers of the small store.

(Claim 15) The invention according to claim 15 is
A rejection information input unit for inputting rejection information when a customer who has entered advertising information does not receive the advertisement information, and a rejection information receiving unit. And a rejection information storage unit for storing information.

(Operation) The rejection information input means inputs the rejection information when the customer who has entered the advertising information does not receive the information. Then, the rejection information is stored in the rejection information storage means, so that the next marketing,
It can be used as data when formulating an advertising strategy.

(Claim 16) The invention according to claim 16 is
An individual advertisement output device according to claim 15 is limited, wherein advertisement information storage means stores advertisement information for rejected customers for customers who did not receive the advertisement, The present invention relates to an individual advertisement output device that associates rejection information with customer identification information and calls rejected customer advertisement information.

(Explanation of terms) The advertisement information for rejected customers is, for example, a leaflet printed with a message such as "If the advertisement is not required in the future, please do the following procedure ...." It is.

(Operation) When the customer who has not received the advertisement returns to the store, the advertisement information storage means stores the advertisement information for the rejected customer. Correspondingly, the rejected customer advertisement information is called, and the advertisement output means outputs the rejected customer advertisement information.

(Claim 17) The invention according to claim 17 is
An individual advertisement output device according to claim 15, wherein the advertisement information calculation means associates the rejection information with the customer identification information, and the advertisement output means does not output the advertisement information. Related to an output device.

(Operation) When a customer who has not received an advertisement returns to the store, the advertisement information is not output to the customer.

(Claim 18) The invention according to claim 18 is
Claims 1 to 14 are limited to the individual advertisement output device, comprising a purchase information input operation means (F6) for adjusting the goods purchased by the customer, and the purchase information input operation means (F6) The present invention relates to an individual advertisement output device in which the information of the purchased purchased product is added to the purchase history information (J2) of each customer.

(Explanation of Terms) Each product is provided with information for specifying the type and price of the product as electronic information. For example, a bar code. The "purchase information input operation means (F6)" is a means capable of inputting information on the "product". When the barcode is attached to the product, the register is provided with a barcode reader.

(Operation) The purchase history information of each customer is automatically added and stored when the settlement of the purchased merchandise is completed.

(Claim 19) The invention according to claim 19 is
The individual advertisement output device according to claim 18 is limited, and the purchase information input operation means (F6) determines whether the product to be settled is the advertisement target product (G1) included in the individual advertisement information (J30). The present invention relates to an individual advertisement output device formed so as to determine whether or not it is an advertisement target product (G1) and to perform a settlement in accordance with the conditions of the individual advertisement information (J30).

(Explanation of Terms) In the individual advertisement output device according to the present invention, what kind of advertisement information (J3
Since the output of (0) is stored in the apparatus, the output advertising information (J30) and the purchase information input operation means (F6) may be connected.

(Operation) After inputting the customer identification information (J20), the customer receives the advertisement information (J30) and performs shopping or receives a service. In the settlement of the shopping or provision of the service, the purchase information input operation means
(F6) determines whether the product to be purchased is the advertising target product (G1) included in the individual advertising information (J30), and if it is the advertising target product (G1), the individual advertising information Settlement according to the conditions of (J30).

Then, the customer feels that the advertising information (J30) has been effectively used, such as a discount according to the purchase. For the store, the complexity at the time of settlement is reduced. (Claim 20) The invention according to claim 20 is
An individual advertisement output device according to any one of claims 1 to 19 is limited, wherein a customer entry time input means for entering a customer entry time into a store (entry time information J7); Exit time input means (F7) for entering exit time (exit time information J8), and stay time calculation (J9) for calculating stay time information (J9) from entry time (J7) and exit time (J8) Means (F8),
Stay time storage means for storing stay time information (J9).

(Explanation of Terms) “Entry time input means”
It is time to start shopping or receiving service. In many cases, it also serves as the customer identification information input means (F2). There is a slight difference depending on the store when the “entrance time” is set. For example, it is the time when the vehicle passed through the entrance of the store, the use start time of the parking lot of the store, and the like.

The "stay time storage means" is a database for recording the stay time. Normally, purchase history storage means (F
Often serves as 1).

(Operation) When the customer enters the store, the store entry time is recorded by the store entry time input means, and when the customer leaves the store, the store exit time is recorded by the store exit time input means. Then, the stay time calculation means (F8) calculates the stay time information (J9) by subtracting the store entrance time from the store exit time.
The stay time information (J9) is recorded in the stay time storage means.

A customer who stays for a long time generally likes shopping, and there is a correlation between the stay time and the purchase amount. Therefore, the stay time information stored in the stay time storage means is:
It will be useful information for planning your next marketing and advertising strategy. (Claim 21) The invention according to claim 21 is a limitation of the individual advertisement output device according to any one of claims 1 to 20, wherein a shop exit information input means for confirming customer exit information, The present invention relates to an individual advertisement output device including: a future information output unit (F9) for receiving take-out information and outputting take-out advertisement information.

(Explanation of terms) "Closed store information" is information indicating that the customer leaves the store. For example, in the case of information indicating that payment has been completed after shopping or service provision, the purchase information input calculation means (F6) may be information indicating that payment has been completed.

The "take-out advertisement information" is information for prompting the next visit. This claim includes the case where the information is common to all customers. If you want to include take-out advertisement information on a paper medium, use a take-away flyer (J
53), in which case the "future information output means (F9)" is a flyer printer (F91).

(Operation) The exit information input means confirms that the customer exits the store. Then, the future information output means (F9) having received the store exit information outputs the take-out advertisement information. The customer can receive information at a later date at the store. On the other hand, the store can prompt the customer to visit the store next. (Claim 22) The invention according to claim 22 is an individual advertisement output device, wherein the take-out advertisement information in claim 21 is individual advertisement information based on characteristics of each customer.

(Explanation of Terms) “Individual advertisement information” is information analyzed based on “purchase history information (J1)” and customized for each customer. For example, it is also possible to output in consideration of the purchase history information immediately before leaving the store. That is,
For example, when a product is purchased based on the advertising information (J30), the purchase price is displayed in comparison with a case where the information (J30) is used and a case where the product is not used, thereby emphasizing the bargain feeling.

(Operation) When the future information output means (F9) receives the closing information and outputs the takeout advertisement information, the takeout advertisement information customized for the customer is passed. Customers can receive information that is appropriate for them. (Claim 23) The invention according to claim 6 is a limitation on the individual advertisement output device according to any one of claims 1 to 22, wherein the advertisement information output means (F5) is an information transmission device using radio waves.
(F55) and a receiving device (F56).

(Explanation of terms) "Information transmitting device by radio wave (F
55) and the receiving device (F56) "include, for example, an FM radio wave transmitting and receiving device, a digital wireless communication system using a PHS (simple mobile phone) as a receiving device, a car navigation system, and the like.

The information receiving apparatus (F56) includes a method of outputting characters on a liquid crystal, a method of outputting voice, and a combination thereof. The former is suitable for deaf customers and the latter is suitable for deaf customers.

(Operation) Since the advertisement information output means (F5) is a combination of the information transmitting device (F55) and the receiving device (F56) by radio waves, no paper medium is required. Also, even if the advertising information (J30) is updated during the customer's shopping,
The customer can receive the updated information. (Claim 24) The invention according to claim 24 is a limitation of the individual advertisement output device according to any one of claims 1 to 23, wherein the advertisement information (J30) displays a store layout. And an individual advertisement output device.

(Operation) Since the store layout is displayed, the customer can quickly reach the destination in the store,
Contribute to move reasonably. Further, when the layout in the store is changed, the customer who comes to the store for the first time after the layout is less likely to be confused. (Claim 25) The invention according to claim 25 limits the individual advertisement output device according to claims 1 to 24, and a questionnaire portion is displayed in the advertisement information (J30). The present invention relates to an individual advertisement output device.

(Explanation of terms) The questionnaire portion includes a questionnaire concerning the contents of the advertising information (J30) in addition to the product assortment, the in-store layout, the attitude of the clerk, etc. The purpose is to include. A history questionnaire portion based on the purchase history information may be displayed.

(Operation) If the customer answers the questionnaire portion displayed in the advertisement information (J30) and the questionnaire can be collected, the customer's message can be collected. The message can be used to improve sales and service.

(Claim 26) The invention according to claim 26 is
An individual advertisement output device according to claims 1 to 25 is limited, and relates to an individual advertisement output device in which a coupon is displayed in a part of the advertisement information.

(Explanation of terms) Coupons are discount tickets (ones that can be used on the spot, ones that can be used at the next visit),
There are various forms, such as a point system with a privilege when you save.

Further, the settlement information may be formed so that the settlement according to the coupon conditions can be performed by the purchase information input operation means. For example, remember what coupons are displayed to each customer,
The information may be directly read at the time of cashier settlement, or a barcode may be printed on the coupon ticket portion, and the discount may be made immediately at the time of payment at the POS cashier. In that case, the settlement is labor-saving, and POS data can be stored at the same time.

(Operation) The coupon is effective as one of the stimuli for advertisement because the effect of sales promotion is easily recognized and high.

(Claim 27) The invention according to claim 27 is
An individual advertisement output device according to claim 1 to claim 25 is limited, wherein a space in a store includes a space for providing goods or services (for example, a sales floor space A4) and a customer identification information input means (F2). The present invention relates to an individual advertisement output device provided with a browsing space (A3) for browsing advertisement information (J30) between the device and an installation place.

(Operation) The customer who has received the advertising information (J30) can browse the advertising information (J30) in the viewing space (A3). Therefore, the flow of customers does not stop near the entrance of the store. (Claim 28) In the invention according to claim 28, a large number of purchase history information of a customer who has made a purchase at one branch in the past is recorded at the head office of the branch, and an advertisement suitable for each customer is recorded from the purchase history information. An individual advertisement output device for providing, a purchase history storage means for storing purchase history information relating to purchase history information of each customer, and an individual advertisement prepared for each customer as an advertisement corresponding to the purchase history information of the customer. Advertisement information storage means for storing the advertisement information of the customer, customer identification information input means for inputting customer identification information for identifying a customer who has entered a branch store, and advertisement information corresponding to the customer identification information And an advertisement output unit that outputs advertisement information at the one branch store.

(Explanation of Terms) The concepts of "branch" and "head office" include that a shopping mall is a head office and each store is a branch.

[0102] "Purchase history information (J10) of a customer who has made a purchase at one branch in the past" is input for each branch. The purchase history information (J10) is sent to the headquarters. (Operation) First, a person who enters a store in which the individual advertisement output device according to the present invention is installed inputs customer identification information (J2) for identifying itself to the store and registers the information. , Become a customer. The customer identification information (J2) is input by the customer entering the store via the customer identification information input means (F2) at the branch concerned, and is sent to the headquarters if necessary.

When a shopping or service is provided,
The information is matched with the customer identification information (J2) to become purchase history information (J10), which is input at the branch and sent to the head office. Therefore, the headquarters can collect a large number of purchase history information (J10) at the branch. Then, the headquarters prepares individual advertisement information (J30) corresponding to the purchase history information (J10) for each customer based on the transmitted purchase history information (J10), and stores the advertisement information storage means ( Store in F3).

[0104] The customer who enters the branch store again enters the customer identification information (J2) and then enters the store. Then, the customer specifying information input means (F2) inputs customer specifying information (J2) for specifying the customer. Then, the advertisement information calculation means calls the advertisement information (J30) corresponding to the customer specifying information (J2), and the advertisement output means (F5) outputs the advertisement information (J30).

As described above, the customer can purchase his own purchase history information.
(J10) based advertising can be received.

(Claim 29) The invention according to claim 29 is
The personal advertisement output device according to claim 28, wherein the customer identification information input means records customer identification information (J2) for identifying that the customer is a customer of one branch, and And a card reader (F2) that can read customer identification information (J2) recorded on the branch customer-owned card, and a store clerk inputs customer assistance information about the customer Advertising output device provided with auxiliary input means.

(Explanation of Terms) The auxiliary input means is defined in claim 4
Has the same meaning as the auxiliary input device. That is, it is means for inputting information other than the customer identification information (J2) recorded on the branch customer-owned card, such as a numeric keypad, a keyboard, a touch panel, a combination of a touch pen and a touch panel, and a voice input device. For example, if a customer who owns a branch customer-owned card is a customer of another branch, the clerk verbally asks for the branch name and date of birth, and inputs them using the auxiliary input means, thereby identifying the branch. Customers who could not be identified can also be specified.

(Operation) At other branches, the customer can be specified and an advertisement for each customer can be output.

(Claim 30) The invention according to claim 30 is
An individual advertisement output device according to claim 29, wherein the auxiliary input means is a customer specifying that the purchase history information (J1) is not stored (for example, a new customer or a new customer at a branch). The present invention relates to an individual advertisement output device including a new customer card on which information is recorded, and a card reader (F2) formed so as to be able to read customer identification information recorded on the new customer card (J22).

(Operation) At other branches, the customer can be specified and an advertisement for each customer can be output.

(Claim 31) The invention according to claim 31 is
The individual advertisement output device according to claim 29 is limited, and the auxiliary input means includes a customer identification card (J23) recording customer identification information indicating that the customer came to the store after forgetting the customer-owned card (J21). And a card reader (F2)
The present invention relates to an individual advertisement output device formed so as to be able to read customer identification information recorded on a forgotten customer correspondence card (J23).

(Function) Even if the customer forgets the card and arrives at another branch, the customer can be specified and an advertisement for each customer can be output.

(Claim 32) The invention according to claim 32 is
The individual advertisement output device according to claim 29, claim 30, or claim 31 is limited, and a card reader (F2)
And when the read customer identification information is the same as the previously read customer identification information within a predetermined time, the advertisement output unit does not output the advertisement information.

(Operation) It is possible to prevent the advertisement output means from printing a large amount of the same advertisement information. This allows
For example, when a discount ticket is attached to the advertisement information (J30), it is possible to prevent an unreasonable number of discount tickets from being obtained.

(Claim 33) The invention according to claim 33 is
30. An individual advertisement output device according to claim 29, wherein the advertisement information calculation means (F4) calls when the card reader (F2) reads the customer identification information recorded on the new customer card (J22). The information for use (J30) relates to an individual advertisement output device that is dedicated to new customers.

(Explanation of terms) The information dedicated to a new customer is a uniform information, but is not limited to one type, and a plurality of types are prepared and randomly selected or regularly circulated. Can also. For example, there are greetings such as “Thank you for joining.”, General explanation of the store, information on special sale items, campaigns, etc., or a combination of such information.

(Claim 34) The invention according to claim 34 is
An individual advertisement output device according to claim 31, wherein the advertisement information called by the advertisement information calculating means when the card reader reads the customer identification information recorded on the forgotten customer correspondence card is exclusive for the forgotten card customer. Related to the individual advertisement output device.

(Operation) The store clerk only has to let the card reader read the customer identification information recorded on the forgotten customer correspondence card, and even a forgotten card customer can be treated like a normal customer. (Claim 35) The invention according to claim 35 limits the individual advertisement output device according to any one of claims 28 to 34, wherein the advertisement information storage means is related to an individual advertisement output device provided for each branch. .

(Operation) Since the advertisement information storage means (F3) is provided for each branch, the advertisement information (J3
0) can be corrected and processed.

(Claim 36) The invention according to claim 36 is
This is an individual advertisement output method for providing an advertisement corresponding to each customer to a customer who has entered a store, and is an advertisement information (J30) corresponding to purchase history information (J10) related to each customer's purchase history. ), A customer identification information input procedure for inputting customer identification information (J2) for identifying a customer who has entered the store, and the customer identification information (J
The present invention relates to an individual advertisement output method including an advertisement information calculation procedure for calling out the advertisement information (J30) using 2) and an advertisement output procedure for outputting the advertisement information (J30).

(Variation) Claims 2 to 35
"Means" in the invention relating to the described individual advertisement output device
It is, of course, possible to provide a method invention corresponding to those inventions as a “procedure”.

(Claim 37) The invention according to claim 37,
This is a medium in which a program for causing a computer to perform an individual advertisement output for providing an advertisement corresponding to each customer to a customer entering the store is recorded. That is, an advertisement information storage procedure for storing advertisement information corresponding to purchase history information related to purchase history of each customer, and customer identification information input for inputting customer identification information for identifying a customer who has entered a store A procedure, an advertisement information calculation procedure for calling the advertisement information using the customer identification information, and an advertisement output procedure for outputting the advertisement information, on a computer-readable recording medium storing a program for causing a computer to execute the procedure. Related.

(Explanation of terms) A recording medium is a medium on which a program is recorded by, for example, magnetic or optical means. For example, it is a floppy disk, a magneto-optical disk, a hard disk, or the like.

(Variation) Each of the "means" in the invention according to the second to third aspects of the invention is a program for causing a computer to execute the invention, and the invention relates to a recording medium on which the program is recorded. It is, of course, possible to provide

[0125]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in more detail with reference to embodiments and drawings. The drawings used here are FIG. 1 to FIG. FIG. 1 is a conceptual diagram showing a first embodiment of the present invention. FIG. 2 is a flowchart showing the first embodiment of the present invention. FIG. 3 is a conceptual diagram showing a second embodiment of the present invention. FIG. 4 is a flowchart showing one of the concepts shown in the second embodiment of the present invention. FIG. 5 is a flowchart showing another example of the concept shown in the second embodiment of the present invention. FIG.
FIG. 7 is a conceptual diagram showing a third embodiment of the present invention. FIG. 7 is a conceptual diagram showing a fourth embodiment of the present invention. FIG. 8 is a flowchart showing a fourth embodiment of the present invention. FIG. 9 is a conceptual diagram showing a fifth embodiment of the present invention. FIG.
Is a flowchart for showing a fifth embodiment of the present invention. FIG. 11 is a conceptual diagram showing a sixth embodiment of the present invention. FIG. 12 is a conceptual diagram illustrating an example of a leaflet to be printed. FIG. 13 is a conceptual diagram showing an example of a layout of a store employing the present invention.
You. FIG. 14 is a conceptual diagram showing an example of a flow of purchase history information and a state of processing in a store having three branches. FIG. 15 is a conceptual diagram showing another example of the flow of purchase history information and the state of processing in a store having three branches. FIG. 16 is a conceptual diagram when the store is a gas station. FIG. 17 is a diagram illustrating an example of a flyer to be printed. FIG. 18 is a diagram illustrating an example of a leaflet to be printed, which is a questionnaire sheet. FIG. 19 is a flowchart in the case where a flyer is printed for a customer who meets the promotion conditions. FIG. 20 is a tree structure diagram showing the types of customers entering the store. FIG. 21 is a flowchart in the case of comparing an experimental customer and a control customer. FIG. 22 is a flowchart in the case of comparing an experimental visitor and a stimulating visitor. FIG.
FIG. 7 is an analysis conceptual diagram when a difference in stimulus level is started.

(FIGS. 1 and 2) A description will be given based on the first embodiment shown in FIGS.

The embodiment shown here is an individual advertisement output device for providing an advertisement corresponding to each customer to a customer who has entered a store. Advertisement information storage means F3 storing advertisement information J30 corresponding to purchase history information J10 relating to the purchase history of each customer, and customer identification inputting customer identification information J2 for identifying a customer entering the store The information input means F2 and the advertisement information calculating means F4 for calling the advertisement information J30 corresponding to the customer specifying information J2.
And an advertisement output unit F5 for outputting the advertisement information J30.

[0128] The "store" here is one store that sells products in a physical space.

The "customer" is a "repeat customer" who has visited the store for the second time or later. That is, when a customer first comes to the store, the store is provided with attribute information such as name, gender, age, family structure, and the type of car owned, and is registered as customer identification information J2 in the store database. At the same time, since the store grasps the customer identification information J2 when visiting the store, the customer has an ID card J21 for identifying the customer identification information J2. I
After the issuance of the D card, when shopping at the store concerned, the settlement record is recorded as purchase history information J10 in the database as the purchase history storage means F1 in association with the customer identification information J2 of the ID card 21. The purchase history information J10 is the name, quantity, price, date and time of the purchased item.

The store is provided with a card reader F2 as customer identification information input means for associating the customer with the customer identification information J2 using the ID card J21. Cause the reader F2 to read. A customer who has forgotten the ID card J21 may be replaced with a telephone number or the like.

On the side of the store where a large amount of purchase history information J10 is stocked, the characteristics of the customer are analyzed, the customer is classified into a plurality of patterns, and the advertisement information J according to the classification is classified.
30 is created and recorded in the database as the advertisement information storage means F3. As the advertising information J30, for example,
Customers who have a high probability of purchasing a newly-released product are positioned as “trendy watchers”, and advertise for trendy watchers.
As 31, advertisement data for advertising mainly on newly released products is processed and prepared. A customer who purchases a bargain product frequently is regarded as a "price-sensitive customer", and as advertisement J32 for the price-sensitive customer, advertisement data for mainly advertising a bargain item is processed and prepared. It is naturally possible to add attribute information such as age and gender to such information for customer classification.

The advertisement information calculation means F4 specifies who the customer is (for example, "Aota Hanako") from the customer identification information J21 read from the card reader F2, and the advertisement information J30 (for example, "Aotahanako") corresponding to the customer. Calculate what price sensitive customer J32 "is and call
The advertisement information J30 is processed into specific advertisement information J50, and an output command to the flyer printer F51 is issued. Part of the flyer J51 contains the customer's name (eg "Aota Hanako")
Incorporate and customize. If the customer belongs to a plurality of classifications, it is also possible to combine a plurality of pieces of advertising information in view of the flyer J51.

As the advertisement information output means F5, a flyer J
51 is a flyer printer F51 that prints the print job 51. You need to print out instantly when a customer enters the store,
It has a large buffer.

When the customer provided with the customized flyer J51 finishes shopping and completes payment at the cash register,
The cash register also reads the ID card J21 and adds purchase history information J10. This purchase history information J10 is valid as store-side data.

Although not shown, the advertising information J30 is updated as needed based on the added purchase history information J10 and in response to a change in the stock status of the store.

(FIGS. 3, 4 and 5) A description will be given based on FIGS. 3, 4 and 5 based on a second embodiment.

The embodiment shown in FIG. 3 differs from the first embodiment in two points. One is a system in which when there is a product that is discounted by an advertisement, the payment can be instantly made at a cash register. The other is a system in which a customer collects data on the staying time (resting time) in a store.

(FIGS. 3 and 4) In the second embodiment, a register with a POS function is provided as the purchase information input operation means F6. The register F6 includes a barcode reader that reads a barcode J6 as product information attached to the product. When the product read by the barcode J6 is the advertisement target product G1 published in the specific advertisement information J50, the discount price, the discount rate, and the like are reflected at the time of settlement by the register F6.

(FIGS. 3 and 5) The card reader F2 in the second embodiment records the customer entry time information J7. The card reader that reads the ID card in the above-described register with POS function F6 is provided with stay time input means F7 for reading the closing time information J8. Further, there is provided a stay time calculating means F8 for calculating stay time information J9 from the inputted store entrance time information J7 and store exit time information J8.

The stay time information J9 is stored in the purchase history storage unit F.
1 is recorded together with the purchase history information J10. And
Use it for your next marketing. Alternatively, a discount may be provided in the settlement on the spot.

(Variation) The invention idea of adopting only a system that utilizes the stay time information J9 for the next or on-site discount or settlement without providing the advertisement output means F5 can be naturally realized. As a rule of thumb,
The longer the time spent, the more likely it is that the purchase price of the product will increase. Therefore, discounts and additional services are provided to such customers to increase customer satisfaction. In addition, such a system will induce a long stay of the customer.

(Example of Use of Purchase History Information J10) Examples of use of the purchase history information J10 will be listed below. 1) Discounts are made on a condition that customers who do not vary greatly in the amount of purchase per visit come daily. 2) Discounts according to the stay time are given to customers who do not have large fluctuations in shopping per stay time in the store. 3) Offer new brands at discounted prices or provide samples free of charge to customers who have purchased a specific brand. This is a so-called brand transfer campaign. 4) In combination with the attribute information, the product is provided at a discounted price or a sample is provided free of charge to a customer who has not purchased the product in the target layer of the product. This is also a so-called brand transfer campaign. 5) For merchandise that has been purchased in the past and is not frequently purchased, the sales floor position is indicated in flyer J51. 6) Advertise new products to customers who tend to purchase newly released products. It is effective to analyze and introduce for each product category. 7) Advertise to a customer who has never purchased at the store that it is not disadvantageous to buy at another store. For example, if the store is a supermarket, the shop advertises that the price is the same as buying rice at a rice shop. 8) For customers who visit frequently, do not repeat the same advertisement. 9) Advertise how to use the product (for example, how to cook fish). 10) For perishables, inform the sunrise. 11) Advertise markdown information on products that are expected to be unsold, such as perishables, in combination with information on the store entry time. 12) Advertise a discount according to a single purchase or a cumulative amount of purchases for a certain period. 13) Advertise that discounts will be implemented according to the visit frequency.
For example, if you come to shopping again tomorrow, advertise a discount. The aim is to make visits and purchases a habit through such advertising.

The above is a list of examples, and the present invention is not limited to the above-described advertisement contents and means. As for advertisement contents and means, data collection and collection are performed so that the effect can be traced.

(FIG. 6) A third embodiment will be described with reference to FIG.

The embodiment shown in FIG. 6 shows a variation of the advertisement information output means F5.
First, it is assumed that a memory chip is provided in the ID card J21 so that information can be written. Also, card reader F
21 includes advertisement information J30 or specific advertisement information J50.
Is written to the memory chip.

The store A1 is provided with an information reading device F53 that can read and read the advertisement information written in the memory chip of the ID card J21, and a display F54 that displays the read information. The customer
Using the D card J21, the user can check his / her own advertisement on the display J52 and make a purchase.

(FIGS. 7 and 8) A fourth embodiment will be described with reference to FIGS.

The embodiment shown in FIGS. 7 and 8 uses the stay time information J9 for managing the parking lot. That is, the customer who came shopping with a private car has a parking lot A
When the private car is parked at 2, the ID card J21 is read by the card reader F2, and parking is started at that stage. Then, when the payment is completed at the cash register, the purchase history information J10 is obtained from the amount and the closing time, and the parking time and the parking fee are managed.

[0149] Also in this case, the invention idea that only the system that utilizes the stay time information J9 for the management of the parking time and the settlement of the parking fee is adopted without providing the advertisement output means F5 for performing the advertisement at the time of entering the store. Can of course be realized.

(FIGS. 9 and 10) A fifth embodiment will be described with reference to FIGS.

The embodiment shown in FIG. 9 and FIG. 10 provides take-out advertisement information for prompting a customer who has completed shopping and has completed payment to return to the store again. That is, it includes a leaving information input means for confirming the leaving information of the customer, and a future information output means F9 for receiving the leaving information and outputting take-out advertisement information.

[0152] "Closed information" is the purchase information input operation means F
6 is information indicating that settlement has been completed. Normally, the information is common to all customers, but it can be a customized advertisement using the purchase history information J10. The future information output means F9 is a flyer printer F91, and since the advertisement medium is paper, it is a take-out flyer J53.

When the exit information input means confirms that the customer exits the store, the future information output means F9 which has received the input of the exit information prints the takeout flyer J53.
The customer can receive information at a later date at the store. On the other hand, the store can prompt the customer to visit the store next.

It is to be noted that, also in this case, the invention idea that only the system that receives the exit information and outputs the take-out advertisement information without using the advertisement output means F5 for performing the advertisement at the time of entering the store is adopted. , Of course.

(FIG. 11) A sixth embodiment will be described with reference to FIG.

In this embodiment, the advertisement information output means F5
The advertisement information output means F5 is a combination of an in-store radio wave transmitting device F55 and an in-store radio wave receiving device F56. That is, it is a digital wireless communication system using a PHS (simplified mobile phone) as a receiving device.

The in-store radio wave receiving apparatus F56 is an ID card J
It is assumed that when the reading of 21 has been completed, it is lent to the customer. A method to output characters on the LCD, a method to output sound,
There are further combinations thereof. The former is suitable for deaf customers and the latter is suitable for deaf customers.

According to this embodiment, no paper medium is required. Further, even when the advertising information J30 is updated during the customer's shopping, the customer can receive the updated information.

(FIG. 12) FIG. 12 shows an example of a display method of the flyer J51. The flyer J51 is an advertisement customized by putting the name of the customer at the top, displaying a text portion of the advertisement below the advertisement, and displaying a store layout below the advertisement. If there is a correspondence between the text part and the layout part, they are connected by a line. Also, the current position is displayed prominently. If such a flyer J51 is used, the layout of the store is displayed, which contributes to the customer reaching the destination in the store quickly and moving rationally. Further, when the layout in the store is changed, the customer who comes to the store for the first time after the layout is less likely to be confused.

Although not shown, a questionnaire portion can be displayed on the flyer J51. The customer
Answer the questionnaire portion displayed on the flyer J51, and if the questionnaire can be collected, the message of the customer can be collected. The message can be used to improve sales and service. (Example of questionnaire) (1) Why haven't you recently purchased X that was often purchased before? “1. I got tired of X. 2. Higher than other stores. 3. Assortment is poor. 4. Other.” (2) Do you like flyers with such a pattern? "1. This pattern is always good. 2. It is good to have this pattern sometimes. 3. I don't like it very much." (Variation) The example shown in FIG.
Although described as the display method of 51, the present invention can also be applied to the take-out flyer J53.

(FIG. 13) FIG. 13 shows an example of a layout in a store. Store space A
4 and the installation location of the customer identification information input means F2,
A feature is that a browsing space A3 for browsing the flyer J51 is provided. In the browsing space A3, the output format of the advertisement as shown in FIG.
In the case of such a format, the display is installed in the display F54WO browsing space A3.

The customer who has received the flyer J51 can browse the flyer J51 in the browsing space A3.
Therefore, the flow of customers does not stop near the entrance of the store.

A cash register F6 and a flyer printer 91 for printing a take-out flyer J53 are installed between the sales space A4 and the exit of the store. A viewing space is also provided between the exit and the flyer printer 91. May be provided.

(FIGS. 14 and 15) FIGS. 14 and 1
5 is a concept for showing an example of the flow of purchase history information and the state of processing in an organization composed of a plurality of branches and a headquarters that supervise them. The branch office and the headquarters are connected by communication means. (FIG. 14) In the concept shown in FIG. 14, the purchase history information J10 collected for each branch is
The headquarters stores and computes to create information processing J30 for information processing and corresponding to individual customers,
The advertisement information J30 is output to the customer. The input means of the branch A to which the purchase history information J10 is input has a transmitting means to the input means of the headquarters, and the input means of the headquarters has a receiving means corresponding to the transmitting means. The output unit of the headquarters that has obtained the advertising information J30 by the arithmetic unit has a transmitting unit to the branch output unit, and the branch output unit has a receiving unit corresponding to the transmitting unit.

First, a person who enters a store in which the individual advertisement output device having the configuration shown in FIG. 14 is installed inputs and registers customer identification information J2 for identifying himself / herself to the store. Become a customer. The customer identification information J2 is input by the customer entering the store via the customer identification information input means F2 at the branch concerned, and is sent to the headquarters if necessary.

Upon receiving shopping or a service,
The information is matched with the customer identification information J2 to become purchase history information J10, which is input at the branch and sent to the head office. Therefore, the headquarters can collect a large number of purchase history information J10 in the branch. Then, the headquarters prepares individual advertisement information J30 corresponding to the purchase history information J10 for each customer based on the transmitted purchase history information J10, and stores it in the advertisement information storage means F3.

[0167] The customer who enters the branch store again enters the customer identification information J2 and then enters the store. Then, the customer specifying information input means F2 inputs the customer specifying information J2 for specifying the customer. Then, the advertisement information calculation unit calls the advertisement information J30 corresponding to the customer identification information J2, and the advertisement output unit F5 outputs the advertisement information J30. An advertisement customized by combining the customer identification information J2 and the advertisement information J30 may be output.

As described above, the customer can receive the advertisement based on his / her own purchase history information J10.

(FIG. 15) In FIG. 15, each branch is provided with a storage means and a calculation means. Then, although the advertising information J30 from the headquarters is used, the advertising information J30 can be modified and processed based on the actual situation and unique information of each branch.

(Hardware to be Placed in Store and Center) The relationship between the head office and branch offices is summarized as follows.

Regarding the combination of which hardware should be placed in the store and the center, see “Customer D
B (DB means "database"; the same applies hereinafter),
Purchase history DB, content DB (advertising information storage means F
3), promotion condition DB, reaction DB, ...｝ ×
There can be all combinations of {all centers, some centers, some stores, all stores}.

The above combinations have variations in both logical and physical meanings. For example, it is possible that, although physically concentrated at the headquarters, it is logically located at the headquarters and the store. That is, even though the actual database is stored in the computer of the headquarters, there are some that can only be viewed at the headquarters and those that can only be viewed at the store.

[0173] For a logical case, "a case of sharing between the headquarters and the store" is further added. Sharing between the headquarters and the store means that there is a portion that can be viewed at both the headquarters and the store. For example, the purchase history DB, the customer DB, and the reaction DB are concentrated in the headquarters, the promotion condition DB exists for both the headquarters and the store, and the content DBs exist for both the headquarters and the store.

(FIG. 16) FIG. 16 is a conceptual diagram showing a case where a gas station is selected as a “store”.

The “customer identification information J2” includes an ID card J21 and a card reader F to be owned by the customer.
Although it is a combination of the two, since it is common to visit a gas station by car, a reader that reads the car number and its license plate can also be used.

An auxiliary input device can be attached to the customer specifying information input means. For example, a numeric keypad, a keyboard, a touch panel, a combination of a touch pen and a touch panel, a voice input device, and the like.

[0177] The auxiliary input means is provided with purchase history information J1.
A new customer card in which customer identification information indicating that the customer is not stored, that is, a new customer, is recorded, and the card reader F2 is formed so as to be able to read the customer identification information recorded in the new customer card. I do. Therefore, the store clerk only has to let the card reader read the customer identification information recorded on the new customer card, and even a new customer can be treated like a normal customer. In this case, the flyer advertising information is
The information includes information dedicated to a new customer and, for example, a greeting such as "Thank you for joining.", A general description of a store, information on a bargain item, a campaign, or a combination of such information.

Further, the auxiliary input means includes a forgotten customer card which records customer identification information indicating that the customer has come to the store after forgetting the customer-owned card, and the card reader is provided with the customer card recorded on the forgotten customer card. It is formed so that specific information can be read. Therefore, the clerk of the store only has to make the card reader read the customer identification information recorded on the forgotten customer correspondence card, and even a forgotten card customer can be treated like a normal customer. In this case, when the customer identification information recorded on the forgotten customer card is read, the advertisement information of the flyer is information dedicated to the forgotten card customer. For example, it is assumed that information such as "Because points are not accumulated, do not forget the card at the next visit" is always entered with a uniform alert.

If the customer identification information J2 read by the customer identification information input means F2 is the same as the previously read customer identification information J21 within a short period of time so that the same card can be read continuously, the flyer printer is activated. J5
1 is not output. Therefore, it is possible to prevent the same flyer from being printed many times. Thereby, for example, when a discount ticket is attached to a flyer, it is possible to prevent an unreasonable number of discount tickets from being obtained.

(Response to a customer who refuses to accept a flyer) Rejection information input means for inputting rejection information in order to cope with a case where a customer who has entered the advertising information is not received,
Rejection information storage means for storing the rejection information. That is, when the customer who enters the advertising information does not receive the advertisement information, the rejection information input means inputs the rejection information. Since the rejection information is stored in the rejection information storage means, it can be used as data when the next marketing and advertising strategy is formulated.

Further, the advertisement information storage means stores rejected customer advertisement information for customers who have not received the advertisement, and the advertisement information calculation means associates the rejection information with the customer specifying information, The rejected customer advertisement information is called. That is, when the customer who did not receive the advertisement returns to the store, the advertisement information storage means stores the advertisement information for the rejected customer. Call the customer advertisement information, and the advertisement output means will send the rejected customer advertisement information (for example, "If the advertisement is not required in the future, please do the following procedure ...." Print out the flyer). Alternatively, the reception refusal information may be associated with the customer identification information, and the advertisement output unit may not output the advertisement information.

(Payment of Purchased Goods) Purchase information input operation means (so-called POS) for paying out the goods purchased by the customer
At the cash register F6), the information on the purchased purchased item is added to the purchase history information J2 of each customer. For this reason, the purchase history information of each customer is automatically added and stored when the settlement of the purchased merchandise is completed.

The POS cash register F6 determines whether the product to be purchased is the advertising target product G1 included in the flyer, and if the product to be purchased is the advertising target product G1, the condition described in the flyer is satisfied. Perform the following adjustments. Then, the discount amount is displayed on the receipt. Then, the customer feels that the flyer was used effectively, such as discounts according to the purchase. It should be noted that the receipt can also print special sale information or the like prompting the next visit. The special sale information can be individual information based on the purchase history information J10 for each customer.

(Flyer Form, FIGS. 17 and 18) The flyer is A4 size double-sided printing (vertical). HTM
Since the L system is used, characters, pictures, photographs, and the like can be captured as shown in FIG. Predetermined patterns and texts are printed on the upper and lower parts in advance to save time until printout.

The flyer J51 displays advertisement information corresponding to the number of sections in four advertising areas divided into two sections vertically and horizontally, and the advertisement information calculating means includes the advertisement information corresponding to the number of sections. Select In the example of FIG. 17, two types of local event information and coupons (experimental type) and four types of information type advertisements were selected. In addition to being easy to see and outputting in a completely free layout, the load on the memory and CPU is small. The coupon may be printed with a barcode for settlement.

In FIG. 18, a part other than the preprinted part is a questionnaire part. The questionnaire portion is intended to include a questionnaire regarding the contents of the flyer itself, such as the size of characters, advertisement layout, and the like, in addition to the product assortment, in-store layout, and clerk attitude. A history questionnaire portion based on the purchase history information may be displayed. If the customer answers the questionnaire and collects the questionnaire, the customer's message can be collected. The message can be used to improve sales and service.

(Types of Advertising Information) Other types of advertising information J30 to be printed on a flyer will be described. First, there are new product introductions and information for increasing sales, such as information on special sale items and discount items, and information on in-store events. You can offer recipes, or you can post a thank-you note on the purchase of the advertised product during the previous shopping. Negative information (for example, a request for collection when a product purchased during the previous shopping was an accident product) may be included.

It is also possible to provide a current information input means and a storage means for temporarily storing the current information, and that the advertisement information calculation means specifies the advertisement information using the customer specifying information and the current information. Here, “current information” refers to current information that may affect customer behavior. For example, one or a combination of the current time, weather-related data such as temperature and humidity, an exchange rate, and the like. For example, when the time is around 17:00, special sale information is advertised to a customer who has a large purchase history of bargain groceries, and information on microbrewery arrival is advertised to a customer who has a large purchase history of alcoholic beverages. is there. If the current information is the stock status and the time until the next purchase, it will affect the customer's feeling of shortage, can reduce purchase restraints, and can organize inventory.

[0189] Future information input means and storage means for temporarily storing the future information may be provided, and the advertisement information calculation means may specify the advertisement information using the customer specifying information or the future information. Here, "future information" refers to information in the near future that may affect customer behavior. For example, a local weather forecast, local event information, a time-limited discount sale in one corner of the shop, a time when bread is baked, and the like. On the day before the athletic meet in the district, bread for sandwiches and nori for rice balls are used as advertising information to help prevent customers from forgetting to buy. If tomorrow's weather is a rainy forecast, a car windshield cleaner introduction could be used as advertising information.

(FIG. 19) The hardware will be described without using drawings. That is, condition storage means for storing promotion conditions, advertisement information storage means for storing advertisement information to be output to customers who meet the promotion conditions, and I
A card reader for identifying a customer with a D card, and advertisement information calculation means for judging whether or not the customer identification information by the ID card conforms to the promotion condition, and calling the advertisement information when the customer identification information conforms to the promotion condition And an advertisement output unit (flyer printer) for outputting advertisement information (flyer = flyer). The condition storage means includes promotion condition input means, attribute information storage means for storing customer attribute information, and purchase history storage means for storing purchase history information relating to the purchase history of each customer. Using the promotion condition input by the input means, the customer attribute information stored in the attribute information storage means and the purchase history information stored in the purchase history storage means, the customer matching the promotion condition is identified. Extraction means for extracting. It is naturally possible to make the above-described configuration a program to be executed by a computer, and to manufacture a medium on which the program is recorded.

The "promotion conditions" are attribute information of the customer (for example, name, gender, date of birth, age group (age), family composition, type of car owned, etc.), time of entering the store, day of the week, and the like. There can be various conditions. For example, any one of the number of purchases, the purchase amount, the purchase frequency, and the purchaser's attribute information of a specific product, or a combination of any of them, may be used as a promotion condition, or a customer who purchases a specific product for a large amount in a predetermined period of time Is set as a promotion condition, or a customer whose purchase unit of a specific product in the purchase history information is small is set as a promotion condition.

A group to be a target of the output advertisement is selected. The promotion conditions are not limited to one type, but may be plural types. That is, if there is one kind, there is one kind of campaign, and if there are plural kinds, it means that there are plural kinds of campaigns. Since the campaign has a period, the period input unit is provided, and the advertisement output unit outputs the advertisement information only during the period specified by the period input unit.

“Purchase history information” is a record of what the customer has purchased in the past. Usually, the name, quantity,
Information such as price, date and time. So-called POS information
It is linked to specific customer information (customer specific information).

It is very good to display a questionnaire portion on a flyer (flyer). Here, the “questionnaire” is, for example, a question such as “impression on advertisement” or “Did you not purchase if not advertised?”.

The operation will be described based on the flowchart.

First, a promotion condition is inputted by the input means. Subsequently, the attribute information storage means in which the extraction means stores the attribute information of the customer, the purchase history storage means in which the purchase history information relating to the purchase history of each customer is stored, and the promotion inputted by the input means Using the conditions, the customer attribute information stored in the attribute information storage means and the purchase history information stored in the purchase history storage means, a customer meeting the promotion condition is extracted.
Then, the advertisement information storage means stores advertisement information to be output to customers who meet the promotion conditions.

Next, the card reader reads the ID card of the customer who has entered the store and inputs customer identification information. Then, the advertisement information calculation means determines whether or not the customer identification information conforms to the promotion conditions, and calls the advertisement information when the customer identification information conforms. Then, the flyer printer outputs a flyer on which the advertisement information is printed.

By doing so, it is possible to advertise only to customers who meet the promotion conditions based on data on many customers. When the customer's shopping settlement is completed, it is possible to determine, using the POS information, whether or not the product purchased by the customer is an advertisement target product included in the advertisement information.

(Basic pattern of analysis) "Example" Promote high-grade oil of 5,000 yen to customers who have purchased non-gasoline products such as car wash at our shop, but have never exchanged oil at our shop. did. We have found 5,000 customers who meet such conditions among our cardholders.

[0200] 5000 experimental customers and control customers
It is divided into 500 people, and a flyer is handed to one (experiment customer) and not to one (control customer). The message in the advertisement at this time was "The positive impact of changing the oil on the engine and the convenience of changing the oil at the gas station will not be waiting in the car shop.""Result" During the campaign period, the experimental customer Is 25
If 0 people change the oil, the response is 10%. If 100 people change the oil, the response is 4%. Therefore, the reaction difference is 6%. "Verification" The response difference of 6% statistically verifies whether it is the influence of the advertisement or just a coincidence. If it can be determined that it is the influence of the advertisement, an estimate of sales, a sales contribution amount, and the like are calculated.

"Ranking" The promotion is verified as to whether it is superior or inferior to other promotions, and ranking is performed. Top 15 results
If not, make a new promotion plan. If it remains in 15th place, it will be rolled out nationwide.

(Effect of the Example) Instead of simply giving a flyer to 2500 people, a customer who is expected to have an advertising effect is sampled and given to that customer (experimental customer). This is a cost effective advertising strategy.

[0203] Also, a customer (control customer) who does not give a flyer even though the customer is likely to have the effect of the advertisement is set. Therefore, the effect of the advertisement itself can be compared and verified.

[0204] Furthermore, since the effect of the advertisement itself can be verified, it can be expected that the risk of failure can be suddenly reduced if it is regarded as a test prior to nationwide deployment.

(FIG. 20) The hardware will be described without using drawings. However, a targeting condition storage means for storing targeting conditions and an ID card for the customer who enters the store to identify the customer are used. A card reader and a control condition calculating means for determining whether or not the customer conforms to the targeting condition, and dividing the target customer conforming to the targeting condition into an experimental customer to which the advertisement is to be delivered and a control customer to which the advertisement is not to be delivered. And a flyer printer that outputs a flyer as advertising information to experimental customers. Then, the first calculation means for determining whether or not the product purchased by the experimental customer is an advertisement target product included in the advertisement information, and the product purchased by the control customer is included in the advertisement information. A second calculating means for determining whether or not the product is an advertisement target product, and a comparing means for comparing the calculation results of the first calculating means and the second calculating means. It is naturally possible to make the above-described configuration a program to be executed by a computer, and to manufacture a medium on which the program is recorded.

The “targeting condition” is a type of promotion condition, and includes attribute information (for example, name,
There can be various conditions, such as gender, date of birth, age group (age), family composition, type of car owned, etc., time of day when entering the store, and days of the week. A record of what the customer has purchased in the past (purchase history information) can also be a condition.

If the targeting condition is related to a specific product, even if a large amount of customer attribute information, purchase history information, and the like are present, it is easy to narrow down the data and reduce the load on hardware. In addition, it is easy to narrow down the purpose of the advertising information. For example, “a customer who purchases a certain product for a predetermined period in a large amount” is set as the targeting condition. Such a customer purchases the specific product only in the store according to the present invention, despite having adopted a lifestyle in which the specific product is required to be purchased on a regular basis almost every fixed amount. Not a customer. For example, suppose that a customer who purchased gasoline every month was around 10,000 yen before two months ago, but whose purchase price last month was 3,000 yen. The customer can speculate that it was likely to have refueled at another gas station last month. Recalling such customers through advertising is likely to contribute to increasing sales.
In the case of such a customer, even if there is a large amount of customer attribute information, purchase history information, and the like, data can be easily narrowed down, and the burden on hardware can be reduced. In addition, it is easy to narrow down the purpose of the advertising information. For example, if the promotion condition is narrowed down to "day of visit in purchase history information"
Even if there is a large amount of customer attribute information, purchase history information, and the like, data can be easily narrowed down, and the burden on hardware can be reduced. In addition, it is easy to narrow down the purpose of the advertising information. For example, assuming that the store according to the present invention has a small number of customers visiting on Wednesday, it is possible to urge customers who visit the store on Tuesday to advertise special sales information limited to Wednesday and encourage them to visit the store on Wednesday.

For example, if the promotion conditions are narrowed down to “time of visit in purchase history information”, customer attribute information,
Even if there is a large amount of purchase history information and the like, data can be easily narrowed down, and the burden on hardware can be reduced. In addition, it is easy to narrow down the purpose of the advertising information. For example, assuming that the store according to the present invention has a small number of customers visiting the store in the morning, it is possible to advertise to the customers visiting the store in the afternoon special sales information limited to the morning to encourage the customers to visit the store in the morning.

[0209] A "customer whose purchase unit of a specific product is small" is set as a targeting condition. For example, when the specific product is gasoline, such customers are customers who purchase with a fixed amount such as "1000 yen" and customers who purchase with a fixed amount such as "10 liters". It is thought that promoting such “customer full designation” to customers by advertising will likely contribute to sales increase. When such customers are narrowed down, even if a large amount of customer attribute information, purchase history information, and the like are present, data can be easily narrowed down, and the burden on hardware can be reduced. In addition, it is easy to narrow down the purpose of the advertising information.

[0210] The targeting condition is not limited to one type, but may be plural types. That is, if there is one kind, there is one kind of campaign, and if there are plural kinds, it means that there are plural kinds of campaigns.

[0211] Customers who enter the store are divided into those who already have an ID card and those who do not. Customers who do not yet have an ID card will be issued a new ID card and will be called "customers who already have an ID card" from the next visit, but for the time being, targeting conditions etc., Not applicable.

[0212] Among customers who already have an ID card, those who meet the targeting conditions are targeted. Further, the target audience is divided into experimental customers and control customers. The experimental customer is the customer who receives the promotion (receives the flyer), and the control customer is the customer who does not receive the promotion despite meeting the targeting conditions.

[0213] Target non-targets who do not meet the targeting conditions are classified into stimulating customers who do not meet the targeting conditions and receive the promotion and non-stimulating customers who do not receive the promotion.

(FIG. 21) FIG. 21 is a flowchart in the case of verifying the targeting condition by comparing the experimental customer and the control customer.

First, the targeting condition is determined and stored in the targeting condition storage means. Then, when the head office branch exists, the ID card of the repeat customer who entered the branch is read in the branch. It is determined whether or not the customer identification information by the ID card conforms to the targeting condition. If not, do nothing to the customer.

[0216] If the target condition is met, the control condition calculation means determines whether or not the customer is to pass the advertisement. If the customer is to give the advertisement, the customer is an experimental customer, and the flyer is printed by the flyer printer as the advertisement output means, and the customer gets the flyer. On the other hand, if the flyer is not a customer to be handed over, the customer is a controlling customer and the flyer does not have the hand.

Then, it is assumed that a large number of experimental customers and control customers have completed shopping and made payment at the cash register. Then, the first computing means determines whether or not the product purchased by the experimental customer is the advertising target product included in the advertisement information, and the second computing means determines that the product purchased by the control customer is the advertisement. It is determined whether or not the product is an advertisement target product included in the application information. Then, the comparison unit compares the operation results of the first operation unit and the second operation unit.

As a result of the comparison, if the probability that the experimental customer has purchased the advertising target product is higher than that of the control customer, it can be estimated that the quality of the advertising information is higher. If it is assumed that the experimental customer and the control customer have purchased the advertising target product with the same probability, it can be estimated that the quality of the advertising information was low.

(FIG. 22) FIG. 22 is a flowchart in the case where the experimental customer and the stimulating customer are compared to verify the targeting condition.

First, the targeting condition is determined and stored in the targeting condition storage means. Then, when the head office branch exists, the ID card of the repeat customer who entered the branch is read in the branch. It is determined whether or not the customer identification information by the ID card conforms to the targeting condition. Non-conforming customers are further divided into stimulating customers (stimulating customers) and non-stimulating customers (non-stimulating customers). The stimulating customers are given a flyer by a flyer printer, and the non-stimulating customers are not given a flyer. And

If the target condition is met, the control condition calculating means determines whether or not the customer is to pass the flyer. A flyer is printed by a flyer printer, which is an advertisement output means, to a customer who should give the flyer (experimental customer), and the customer gets the advertisement. On the other hand, if the flyer is not a customer to be handed over, the customer is a controlling customer and the flyer does not have the hand.

[0222] Then, it is assumed that many experimental customers and stimulating customers have completed shopping and settled out at the cash register. Then, the first computing means determines whether or not the product purchased by the experimental customer is the advertising target product included in the advertisement information, and the third computing means determines that the product purchased by the stimulating customer is the advertisement. It is determined whether or not the product is an advertisement target product included in the application information. Then, the comparison means compares the operation results of the first operation means and the third operation means.

As a result of the comparison, if the probability that the experimental customer has purchased the advertisement target product is higher than that of the stimulating customer, it can be estimated that the quality of the targeting condition is higher. If it is assumed that the experimental customer and the stimulating customer purchase the advertising target product with the same probability, it can be assumed that the quality of the targeting condition is low.

(FIG. 23) The progress of the reaction relating to the stimulus level will be described with reference to FIG. These are fictitious examples, not actual examples.

At the top of FIG. 23 is a brief description of the type of promotion. Promotion ID
Represents a plurality of types of promotion. The experimental mate indicates what the advertisement or promotion is about. The target condition indicates a selection criterion of a customer to be promoted by the customer. The stimulus level indicates a point at which the stimulus level differs. Here, we combine two types, "information about car wash" and "trial coupon"
The stimulation levels were set to four levels of 0, 1, 2, and 3. The reaction monitoring condition indicates which reaction is to be checked. next,
Assign the number of customers who are eligible for promotion among registered customers. Target person from 1200 to 2
000 and 1200 non-subjects.

Next, the “reaction rate” is examined using the number of customers who have arrived at the store as the denominator and the number of customers who have responded (customers who have washed the car) as the numerator.

The progress of the response to the transmission is determined.
It can be seen that the higher the stimulation level, the higher the response rate. The response rate is not low even for non-subjects. This may be because those who have experienced car washing are not targeted.

(Variation) It is very good to display a questionnaire portion on a flyer (flyer). Here, the “questionnaire” is, for example, a question such as “impression on advertisement” or “Did you not purchase if not advertised?”. If the customer answers the questionnaire portion displayed in the advertisement information and the questionnaire can be collected, the customer's message can be collected. The message can be used to improve sales, service and the quality of advertising.

Customer behavior input means for inputting behavior data for analyzing the subsequent behavior of the customer who received the advertisement, an analysis database for accumulating analysis data for analyzing the behavior data, behavior data and Data analysis means for calculating the effect of the advertisement by calculating using the analysis data may be provided. Here, the “behavior data” may include, for example, time data for reading the received advertisement, and video data indicating to which sales floor the user went after receiving the advertisement. If the customer behavior input means analyzes behavior data for analyzing the subsequent behavior of the customer who has received the advertisement, it is possible to evaluate the advertisement information from different viewpoints. For example, if the behavior data is the stay time data, the relationship between the stay time and the advertisement can be analyzed.

A result output means for judging the result of comparison by the comparing means and outputting whether or not the result of the judgment is provided. When receiving a non-judgment output from the result output means, the output of the advertising information may be stopped. it can. In such a case, ineffective advertisements are reduced, and unnecessary expenses can be reduced.

[0231] Further, when a non-determination output is received by the determination output means, a failed advertisement database is automatically generated using the advertising information and data related to the advertising information. , The successful advertisement database may be automatically generated using the advertisement information and the data related to the advertisement information. It is convenient because it will be helpful later.

[0232]

According to the first to thirty-fifth aspects of the invention, it is possible to provide an individual advertisement apparatus for performing an advertisement suitable for each customer.

Further, according to the invention described in claim 36, it is possible to provide an individual advertisement method for performing an advertisement suitable for each customer.

Further, according to the invention of claim 37, it is possible to provide a program recording medium for causing a computer to execute an individual advertisement program for performing an advertisement suitable for each customer.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram showing a first embodiment of the present invention.

FIG. 2 is a flowchart showing a first embodiment of the present invention.

FIG. 3 is a conceptual diagram showing a second embodiment of the present invention.

FIG. 4 is a flowchart showing one of the concepts shown in the second embodiment of the present invention.

FIG. 5 is a flow chart showing another example of the concept shown in the second embodiment of the present invention.

FIG. 6 is a conceptual diagram showing a third embodiment of the present invention.

FIG. 7 is a conceptual diagram showing a fourth embodiment of the present invention.

FIG. 8 is a flowchart showing a fourth embodiment of the present invention.

FIG. 9 is a conceptual diagram showing a fifth embodiment of the present invention.

FIG. 10 is a flowchart showing a fifth embodiment of the present invention.

FIG. 11 is a conceptual diagram showing a sixth embodiment of the present invention.

FIG. 12 is a conceptual diagram illustrating an example of a leaflet to be printed.

FIG. 13 is a conceptual diagram showing an example of a store layout employing the present invention.

FIG. 14 is a conceptual diagram showing an example of a flow of purchase history information and a state of processing in a store having three branches.

FIG. 15 is a conceptual diagram showing another example of the flow of purchase history information and the state of processing in a store having three branches.

FIG. 16 is a conceptual diagram when a store is a gas station.

FIG. 17 is a diagram illustrating an example of a flyer to be printed.

FIG. 18 is a diagram showing an example of a flyer to be printed, which is a questionnaire sheet.

FIG. 19 is a flowchart in a case where a flyer is printed for a customer who meets promotion conditions.

FIG. 20 is a tree structure diagram showing types of customers entering a store.

FIG. 21 is a flowchart in the case of comparing an experimental customer and a control customer.

FIG. 22 is a flowchart for comparing an experimental customer with a stimulating customer.

FIG. 23 is an analysis conceptual diagram when a difference in stimulus level is started.

[Explanation of symbols]

J10 Purchase history information J11, J12, J13 Purchase history information of individual customers J20 Customer identification information (ID card) J21
Specific information of each customer J30 Advertising information J31
Trendy watchers J32 Price-sensitive customers J50 Specific advertising information J51
Flyer J52 Display indication J53
Takeaway flyer J6 Target product information (barcode) J7
Store entry time information J8 Closure time information J9
Stay time information F1 Purchase history storage means F2
Customer specific information input means F3 Advertising information storage means F4
Advertising information calculation means F5 Advertising information output means F51
Flyer printer F52 Information writing device F53
Information reading device F54 In-store display F55
In-store radio transmitter F56 In-store radio receiver F6 Purchase information input calculation means (register with POS function) F7 Stay time input means F8
Stay time calculation means F90 Future information output means F91
Flyer printer G1 Advertised products A1 In-store A2
Parking lot A3 Reading space A4
Sales space

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁶ Identification symbol FI // B67D 5/24 G06F 15/21 Z

Claims (37)

[Claims] 1. An individual advertisement output device for providing an advertisement corresponding to an individual customer to a customer entering a store, the advertisement information corresponding to purchase history information relating to the purchase history of the individual customer. Information storage means for storing customer information, customer identification information input means for inputting customer identification information for identifying a customer who has entered a store, and advertisement information calculation for calling advertisement information corresponding to the customer identification information And an advertisement output means for outputting advertisement information. 2. The advertisement output means is a printer which outputs advertisement information to one sheet of paper medium, and the advertisement information calculation means has priority over a plurality of advertisement information and purchase history information in the advertisement information storage means. Decide the order and fit on a single paper medium,
2. The individual advertisement output device according to claim 1, wherein the advertisement information to be output is selected. 3. The paper medium displays advertisement information corresponding to the number of sections in an advertisement area divided into a plurality of sections, and the advertisement information calculation means converts the advertisement information corresponding to the number of sections into advertisement areas. 3. The individual advertisement output device according to claim 2, wherein said device is selected. 4. A customer identification information input means for recording customer identification information for identifying a customer, a customer-owned card to be owned by the customer, and customer identification information recorded on the customer-owned card. And a card reader capable of reading the information, and auxiliary input means for a store clerk to input customer auxiliary information about the customer.
Or the individual advertisement output device according to claim 3. 5. The auxiliary input means includes a new customer card recording customer identification information indicating that the customer has not accumulated purchase history information, and the card reader includes a customer identification information recorded on the new customer card. The individual advertisement output device according to claim 4, wherein the individual advertisement output device is formed so as to be able to read the advertisement. 6. The auxiliary input means includes a forgotten customer card which records customer identification information indicating that the customer has come to the store after forgetting the customer-owned card, and the card reader is provided with a card for the customer recorded on the forgotten customer card. The individual advertisement output device according to claim 4, wherein the individual advertisement output device is formed so that the specific information can be read. 7. The advertisement output means does not output the advertisement information when the customer identification information read by the card reader is the same as the customer identification information previously read within a predetermined time. The individual advertisement output device according to any one of the above. 8. The individual advertisement output device according to claim 5, wherein when the card reader reads the customer identification information recorded on the new customer card, the advertisement information called by the advertisement information calculation means is information dedicated to the new customer. . 9. The individual advertisement according to claim 6, wherein when the card reader reads the customer identification information recorded on the forgotten card, the advertisement information called by the advertisement information calculation means is dedicated to the forgotten card customer. Output device. 10. The individual advertisement output device according to claim 1, wherein the advertisement information calculation means is configured to change the advertisement information by inputting current information. 11. The advertisement information calculation means, if it is determined through the current information and the customer identification information input means that the same customer has returned to the store within a predetermined period, changes the advertisement information to be output. The individual advertisement output device according to claim 10, wherein: 12. The individual advertisement output device according to claim 10, wherein the current information is a stock status and a time until next purchase. 13. The individual advertisement output device according to claim 1, wherein the advertisement information calculation means is configured to change the advertisement information by inputting future information. 14. The store comprises a plurality of small stores therein, and one or more of the small stores comprises a small advertisement output means for outputting advertisement information on products of the small stores. 14. The individual advertisement output device according to claim 1. 15. A rejection information input means for inputting rejection information when a customer who has entered the advertising information does not receive the information, and rejection information storage means for storing the rejection information. The individual advertisement output device according to claim 14. 16. An advertisement information storage means stores advertisement information for a rejected customer for a customer who has not received an advertisement, and the advertisement information calculation means associates the rejection information with the customer identification information; 16. The individual advertisement output device according to claim 15, wherein the rejected customer advertisement information is called. 17. The individual advertisement output device according to claim 15, wherein the advertisement information calculation means associates the reception refusal information with the customer specifying information, and the advertisement output means does not output the advertisement information. 18. A system according to claim 18, further comprising a purchase information input operation means for adjusting the goods purchased by the customer, wherein the purchase information input operation means adds the information of the purchased goods to the purchase history information of each customer. The individual advertisement output device according to any one of claims 1 to 14. 19. The purchase information input operation means determines whether or not the product to be settled is an advertisement target product included in the individual advertisement information. 19. The individual advertisement output device according to claim 18, wherein the individual advertisement output device is formed so as to be able to perform the settlement according to the following. 20. A store entry time input unit for inputting a store entry time when a customer enters a store, a store exit time input unit for entering a store exit time when a customer leaves a store, and a store entry time and a store close time. 2. A stay time calculating means for calculating stay time information, and a stay time storing means for storing stay time information.
20. The individual advertisement output device according to claim 19. 21. A store exit information input means for confirming customer exit information, and future information output means for receiving take-out information and outputting take-out advertisement information. The individual advertisement output device according to any one of claims 1 to 20. 22. The individual advertisement output device according to claim 21, wherein the take-out advertisement information is individual advertisement information based on characteristics of each customer. 23. The individual advertisement output device according to claim 1, wherein the advertisement information output means is a combination of an information transmission device and a reception device using radio waves. 24. The individual advertisement output device according to claim 1, wherein a layout of a store is displayed in the advertisement information. 25. The individual advertisement output device according to claim 1, wherein a questionnaire portion is displayed in the advertisement information. 26. The individual advertisement output device according to claim 1, wherein a coupon is displayed as a part of the advertisement information. 27. A space in a store, wherein a browsing space for browsing advertisement information is provided between a space for providing goods or services and a place where a customer specifying information input means is installed. The individual advertisement output device according to any one of claims 1 to 26. 28. An individual advertisement output device for recording a large number of purchase history information of a customer who has made a purchase at one branch in the past at the headquarters of the branch and providing an advertisement suitable for each customer based on the purchase history information. A purchase history storage means for storing purchase history information relating to purchase history information of each customer, and an advertisement for storing individual advertisement information prepared for each customer as an advertisement corresponding to the purchase history information of the customer Information storage means, customer identification information input means for entering customer identification information for identifying a customer who has entered a branch store, advertisement information calculation means for calling advertising information corresponding to the customer identification information, An advertisement output means for outputting advertisement information at the one branch store. 29. A customer identification information input means for recording customer identification information for identifying a customer of one branch, and a branch customer possession card to be owned by the customer;
29. A card reader capable of reading customer identification information recorded on the branch customer-owned card, and auxiliary input means for a store clerk to input customer auxiliary information on the customer. The individual advertisement output device according to the above. 30. The auxiliary input means includes a new customer card recording customer identification information indicating that the customer has not accumulated purchase history information, and the card reader stores the customer identification information recorded on the new customer card. 30. The individual advertisement output device according to claim 29, wherein the individual advertisement output device is formed so as to be able to read the advertisement. 31. The auxiliary input means comprises a forgotten customer card which records customer identification information indicating that the customer has come to the store after forgetting the customer-owned card, and the card reader comprises: 30. A device which is formed so that specific information can be read.
The individual advertisement output device according to the above. 32. The advertisement output means does not output the advertisement information when the customer identification information read by the card reader is the same as the customer identification information previously read within a predetermined time. 32. The individual advertisement output device according to claim 31. 33. The advertisement information called by the advertisement information calculation means when the card reader reads the customer identification information recorded on the new customer card, is information dedicated to the new customer. Individual advertisement output device. 34. The advertisement information called by the advertisement information calculation means when the card reader reads the customer identification information recorded on the card for dealing with a forgotten customer. 31. The individual advertisement output device according to item 31. 35. The individual advertisement output device according to claim 28, wherein said advertisement information storage means is provided for each branch. 36. An individual advertisement output method for providing an advertisement corresponding to an individual customer to a customer entering a store, the advertisement information corresponding to purchase history information relating to the purchase history of each customer. , An advertisement information storing procedure for inputting customer identification information for identifying a customer who has entered a store, and an advertisement information calculation procedure for calling advertising information using the customer identification information. And an advertisement output step of outputting advertisement information. 37. A medium storing a program for causing a computer to output an individual advertisement for providing an advertisement corresponding to each customer to a customer who has entered a store, the purchase history of each customer. Advertisement information storage procedure for storing advertisement information corresponding to purchase history information related to the customer, customer identification information input procedure for inputting customer identification information for identifying a customer entering the store, and the customer identification information. A computer-readable recording medium storing a program for causing a computer to execute an advertisement information calculation procedure for calling out the used advertisement information and an advertisement output procedure for outputting the advertisement information.