WO2001027823A1 - Method for advertisement of goods in electronic commerce - Google Patents

Method for advertisement of goods in electronic commerce Download PDF

Info

Publication number
WO2001027823A1
WO2001027823A1 PCT/KR2000/001111 KR0001111W WO0127823A1 WO 2001027823 A1 WO2001027823 A1 WO 2001027823A1 KR 0001111 W KR0001111 W KR 0001111W WO 0127823 A1 WO0127823 A1 WO 0127823A1
Authority
WO
WIPO (PCT)
Prior art keywords
goods
displaying
discount
price
user
Prior art date
Application number
PCT/KR2000/001111
Other languages
French (fr)
Inventor
Sung-Ho Seo
Original Assignee
Seo Sung Ho
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Seo Sung Ho filed Critical Seo Sung Ho
Priority to AU46063/01A priority Critical patent/AU4606301A/en
Publication of WO2001027823A1 publication Critical patent/WO2001027823A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a method for advertisement of goods in electronic commerce, more particularly, when a user of electronic commerce, such as commercial Internet web site or BBS, searches or requests purchasing goods, the user can purchase the goods with a discounted price at the cost of seeing commercial advertisements requested by the user by providing a input form that a user can request discount in the web site and computing the rate of discount with respect to the displayed advertisements before the user purchase the goods.
  • a user of electronic commerce such as commercial Internet web site or BBS
  • the advertising contents of the provider are displayed on the displaying device, namely, a monitor.
  • a user of electronic commerce such as commercial Internet web site or BBS
  • a method for advertisement of goods in electronic commerce comprising the steps of: displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; computing the discount rate and price for the selected goods; displaying the computed price and returning to the displaying designs or words asking an intention of discount; displaying final decided price when the user request purchase for goods.
  • a method for advertisement of goods in electronic commerce comprising the steps of: displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; accumulating the number of requesting discount and discounting rate for the goods and returning to the displaying designs or words asking an intention of discount; computing the discount rate and price for the selected goods if there is not any additional request for discount; displaying final decided price of goods.
  • FIG. 1 is a captured view showing advertisements on an Internet web page of prior art
  • FIG. 2 is a flow chart diagram showing entire steps of the present invention
  • FIG. 3 is a flow chart diagram of the step of computing the discount rate and price for the selected goods of the present invention
  • FIG. 4 is a flow chart diagram showing entire steps of the present invention according the second embodiment
  • FIG. 5 is a captured view showing an example of input form of user's requesting discount of goods of the present invention
  • FIG. 6 is a captured view showing an example of input form of user's requesting additional discount of goods of the present invention.
  • the present invention of a method for advertisement of goods in electronic commerce comprises the steps of (SI) displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods, (S2) displaying advertisements on the displaying device when the user requests discount of the selected goods, (S3) computing the discount rate and price for the selected goods, (S4) displaying the computed price and returning to the displaying designs or words asking an intention of discount, and (S5) displaying final decided price when the user request purchase for goods. Also, as shown in FIG.
  • the step of (S3) computing the discount rate and price for the selected goods comprises, in more detail, (S3-1) calculating for the sale margin and advertising margin of the advertisements comparatively; (S3-2) saving a rate of additional discount if the additional discount is possible for the goods; (S3-3) displaying the price yielded by the calculation if the additional discount is impossible.
  • the present invention of a method for advertisement of goods in electronic commerce comprises the steps of (SI) displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods, (S2) displaying advertisements on the displaying device when the user requests discount of the selected goods, (S6) accumulating the number of requesting discount and discounting rate for the goods and returning to the displaying designs or words asking an intention of discount, (S7) computing the discount rate and price for the selected goods if there is not any additional request for discount, (S5) displaying final decided price of goods.
  • SI displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods
  • S2 displaying advertisements on the displaying device when the user requests discount of the selected goods
  • S6 accumulating the number of requesting discount and discounting rate for the goods and returning to the displaying designs or words asking an intention of discount
  • S7 computing the discount rate and price for the selected
  • a server managing the electronic commerce system just accumulates the number of requesting discount and discounting rate for the goods, and when the user requests purchase of the goods finally, then, the server computes the total discount rate and price for the selected goods.
  • the embodiment can save each time to compute the discount rate and price of the goods, by computing it only at the last step.
  • the system When the user select a goods on the network, for example, Internet, the system (or a server of the network) display the step of (S2) displaying advertisements on the displaying device, so when the user requests purchase of goods or requests discount of the selected goods. That is, as shown in FIG. 5, the server displays an purchase input form 20 and an discount input form 30 for inputting the requests for discount by the user, and information of the selected goods 10 at the same time, so that the server makes the user can purchase the goods directly or request discount for the goods.
  • the server displays an purchase input form 20 and an discount input form 30 for inputting the requests for discount by the user, and information of the selected goods 10 at the same time, so that the server makes the user can purchase the goods directly or request discount for the goods.
  • the server displays additional advertisements 11 and computes the discount rate and price for the selected goods (S3).
  • a display part for discounted price 40 is displayed in a certain portion of the displaying device, so that it perform the step of (S4) displaying the computed price and returning to the displaying designs or words asking an intention of discount.
  • the server makes the user can purchase the goods or return to the step of (S2) displaying advertisements on the displaying device when the user requests discount of the selected goods, so that the user can requests more discount.
  • the server displays the price of goods by comparatively calculating the sale margin and advertising margin of the advertisements, and the server saves the additional discount at the same time, so that the server applies the possibility of the additional discount at the next step.
  • the server does not calculate the discount rate and the price of goods whenever the user requests, but rather the server accumulates the number of requesting of discount when the user requests, and computes the total discount rate and price when the user requests purchase for goods.
  • the present invention of a method for advertisement of goods in electronic commerce, when a user of electronic commerce, such as commercial Internet web site or BBS, searches or requests purchasing goods, the user can purchase the goods with a discounted price at the cost of seeing commercial advertisements requested by the user by providing a input form that a user can request discount in the web site and computing the rate of discount with respect to the displayed advertisements before the user purchase the goods.
  • a user of electronic commerce such as commercial Internet web site or BBS

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for advertisement of goods in electronic commerce, more particularly, when a user of electronic commerce, such as commercial Internet web site or BBS, searches or requests purchasing goods, the user can purchase the goods with a discounted price. The method is comprising: displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; computing the discount rate and price for the selected goods; displaying the computed price and returning to the displaying designs or words asking an intention of discount; displaying final decided price when the user requests purchase for goods.

Description

METHOD FOR ADVERTISEMENT OF GOODS IN ELECTRONIC COMMERCE
Technical Field The present invention relates to a method for advertisement of goods in electronic commerce, more particularly, when a user of electronic commerce, such as commercial Internet web site or BBS, searches or requests purchasing goods, the user can purchase the goods with a discounted price at the cost of seeing commercial advertisements requested by the user by providing a input form that a user can request discount in the web site and computing the rate of discount with respect to the displayed advertisements before the user purchase the goods.
Background Art
Presently, electronic commerce using Internet web sites or BBS (and etc.) is frequently used when customers want to buy goods. And such electronic commerce service providers are on the increase rapidly.
As users of the electronic commerce increase rapidly, it is one of the efficient ways of advertising of goods to publishing or inserting commercial advertisements on such web sites or BBS. For example of electronic commerce using Internet web site, when a user connects the web site, the server of the web site makes advertising designs or words to display on the web browser, so that the user can see the advertisements, as shown in FIG. 1.
That is, when a user connects on the web site, the user meets many advertisements of goods regardless of the user's will.
And once the user click one of the advertising designs or words of interest by using a pointing device, such as a mouse and etc., the advertising contents of the provider are displayed on the displaying device, namely, a monitor.
However, it is waste of time for users to see many advertisements of goods of not interested.
Moreover, such a method of advertisements of goods lowers the efficiency of the operation of a web server because some of processes of the server are assigned to displaying the advertisements, which are not in relation to primary object of the web site. Also, as for a user, because the display contains so many things not interested, the web site shows bad impression for users. And such problems also take place in BBS or other networks.
Disclosure of the Invention
It is an object of the present invention to provide a method for advertisement of goods in electronic commerce, which makes it effective to advertise goods in that, when a user of electronic commerce, such as commercial Internet web site or BBS, searches or requests purchasing goods, the user can purchase the goods with a discounted price at the cost of seeing commercial advertisements requested by the user.
According to the first aspect of the above object, there is provided a method for advertisement of goods in electronic commerce, the method comprising the steps of: displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; computing the discount rate and price for the selected goods; displaying the computed price and returning to the displaying designs or words asking an intention of discount; displaying final decided price when the user request purchase for goods.
According to the second aspect of the above object, there is provided a method for advertisement of goods in electronic commerce, the method comprising the steps of: displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; accumulating the number of requesting discount and discounting rate for the goods and returning to the displaying designs or words asking an intention of discount; computing the discount rate and price for the selected goods if there is not any additional request for discount; displaying final decided price of goods. Brief Description of the Drawings
FIG. 1 is a captured view showing advertisements on an Internet web page of prior art;
FIG. 2 is a flow chart diagram showing entire steps of the present invention; FIG. 3 is a flow chart diagram of the step of computing the discount rate and price for the selected goods of the present invention;
FIG. 4 is a flow chart diagram showing entire steps of the present invention according the second embodiment;
FIG. 5 is a captured view showing an example of input form of user's requesting discount of goods of the present invention;
FIG. 6 is a captured view showing an example of input form of user's requesting additional discount of goods of the present invention.
Best mode for carrying out the Invention
As shown in FIG. 2, as a preferred embodiment, the present invention of a method for advertisement of goods in electronic commerce comprises the steps of (SI) displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods, (S2) displaying advertisements on the displaying device when the user requests discount of the selected goods, (S3) computing the discount rate and price for the selected goods, (S4) displaying the computed price and returning to the displaying designs or words asking an intention of discount, and (S5) displaying final decided price when the user request purchase for goods. Also, as shown in FIG. 3, the step of (S3) computing the discount rate and price for the selected goods comprises, in more detail, (S3-1) calculating for the sale margin and advertising margin of the advertisements comparatively; (S3-2) saving a rate of additional discount if the additional discount is possible for the goods; (S3-3) displaying the price yielded by the calculation if the additional discount is impossible. According to another embodiment of the present invention, as shown in FIG. 4, the present invention of a method for advertisement of goods in electronic commerce comprises the steps of (SI) displaying designs or words asking an intention of discount on a displaying device which are displaying the information of a goods when a connected user selects the goods, (S2) displaying advertisements on the displaying device when the user requests discount of the selected goods, (S6) accumulating the number of requesting discount and discounting rate for the goods and returning to the displaying designs or words asking an intention of discount, (S7) computing the discount rate and price for the selected goods if there is not any additional request for discount, (S5) displaying final decided price of goods.
That is, when a user requests discount of the selected goods, a server managing the electronic commerce system just accumulates the number of requesting discount and discounting rate for the goods, and when the user requests purchase of the goods finally, then, the server computes the total discount rate and price for the selected goods.
So the embodiment can save each time to compute the discount rate and price of the goods, by computing it only at the last step.
The operation and effects of a method for advertisement of goods in electronic commerce, having the above steps, according to the present invention are to be described as follows.
Internet, intranet, and other networks can perform an electronic commerce. So a user who wants to search or buy goods has to connect proper system of the network (SI).
When the user select a goods on the network, for example, Internet, the system (or a server of the network) display the step of (S2) displaying advertisements on the displaying device, so when the user requests purchase of goods or requests discount of the selected goods. That is, as shown in FIG. 5, the server displays an purchase input form 20 and an discount input form 30 for inputting the requests for discount by the user, and information of the selected goods 10 at the same time, so that the server makes the user can purchase the goods directly or request discount for the goods.
So when the user requests discount in the previous step (S2), as shown in FIG. 6, the server displays additional advertisements 11 and computes the discount rate and price for the selected goods (S3).
And a display part for discounted price 40 is displayed in a certain portion of the displaying device, so that it perform the step of (S4) displaying the computed price and returning to the displaying designs or words asking an intention of discount.
At the same time, by displaying the purchase input form 20 and the discount input form 30 for inputting the requests for discount by the user, the server makes the user can purchase the goods or return to the step of (S2) displaying advertisements on the displaying device when the user requests discount of the selected goods, so that the user can requests more discount.
In the step of (S3) computing the discount rate and price for the selected goods, as described above, the server displays the price of goods by comparatively calculating the sale margin and advertising margin of the advertisements, and the server saves the additional discount at the same time, so that the server applies the possibility of the additional discount at the next step.
In the another embodiment, as shown in FIG. 4, the server does not calculate the discount rate and the price of goods whenever the user requests, but rather the server accumulates the number of requesting of discount when the user requests, and computes the total discount rate and price when the user requests purchase for goods.
Industrial Applicability
As described above, the present invention of a method for advertisement of goods in electronic commerce, when a user of electronic commerce, such as commercial Internet web site or BBS, searches or requests purchasing goods, the user can purchase the goods with a discounted price at the cost of seeing commercial advertisements requested by the user by providing a input form that a user can request discount in the web site and computing the rate of discount with respect to the displayed advertisements before the user purchase the goods.

Claims

What is claimed is:
1. A method for advertisement of goods in electronic commerce, the method comprising the steps of: displaying designs or words asking an intention of discount on a displaying device, which are displaying the information of goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; computing the discount rate and price for the selected goods; displaying the computed price and returning to the step of displaying designs or words asking an intention of discount; displaying final decided price when the user requests purchase for the goods.
2. A method for advertisement of goods in electronic commerce of claim 1 , wherein the steps of computing the discount rate and price is comprising; calculating for the sale margin and advertising margin of the advertisements comparatively; saving a rate of additional discount and displaying the price yielded by the calculation if the additional discount is possible for the goods; displaying the price yielded by the calculation if the additional discount is impossible.
3. A method for advertisement of goods in electronic commerce, the method comprising the steps of: displaying designs or words asking an intention of discount on a displaying device, which are displaying the information of goods when a connected user selects the goods; displaying advertisements on the displaying device when the user requests discount of the selected goods; accumulating the number of requesting discount and discounting rate for the goods and returning to the displaying designs or words asking an intention of discount; computing the discount rate and price for the selected goods if there is not any additional request for discount; displaying final decided price of goods.
PCT/KR2000/001111 1999-10-08 2000-10-06 Method for advertisement of goods in electronic commerce WO2001027823A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU46063/01A AU4606301A (en) 1999-10-08 2000-10-06 Method for advertisement of goods in electronic commerce

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-1999-0043578A KR100475387B1 (en) 1999-10-08 1999-10-08 Method of Advertisement in Electronic Commerce
KR1999/43578 1999-10-08

Publications (1)

Publication Number Publication Date
WO2001027823A1 true WO2001027823A1 (en) 2001-04-19

Family

ID=19614606

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2000/001111 WO2001027823A1 (en) 1999-10-08 2000-10-06 Method for advertisement of goods in electronic commerce

Country Status (3)

Country Link
KR (1) KR100475387B1 (en)
AU (1) AU4606301A (en)
WO (1) WO2001027823A1 (en)

Families Citing this family (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000037502A (en) * 2000-04-29 2000-07-05 차종근 System and method of e-commerce
KR20010100612A (en) * 2000-05-04 2001-11-14 김성욱 Electronic commerce method in which degree of advertisement access is directly reflected to selling price of goods and apparatus therefor
KR20000054700A (en) * 2000-06-19 2000-09-05 손병주 Dual price system for advertising effect & selling effect maximization method on internet site
KR20020006255A (en) * 2000-07-12 2002-01-19 이영훈 Selling method where advertising cost is rewarded
KR20010008349A (en) * 2000-11-24 2001-02-05 전영학 People advertising method combining electronic commerce, on-line and off-line
KR20020062153A (en) * 2001-01-19 2002-07-25 엘지전자주식회사 Method of advertising and conducting electronic commercial transactions through Internet
KR20020066595A (en) * 2001-02-12 2002-08-21 주식회사 인넷컴 System for an advertisement compensation service and method for managing the same
KR20010069663A (en) * 2001-04-25 2001-07-25 오인옥 Operational system of advertising newspaper site to use internet
KR20040015511A (en) * 2002-08-13 2004-02-19 철 호 최 Internet shopping mall management method with point reserve
KR20030004167A (en) * 2002-10-28 2003-01-14 장석원 Advertisement management system and method of the same for a shopping mall site
KR20040067541A (en) * 2003-01-24 2004-07-30 이정호 Internet shoppingmall method
KR100665535B1 (en) * 2004-06-14 2007-01-09 송건용 Franchisor advertising system and method with the variable discount rate
KR102011034B1 (en) * 2019-01-11 2019-08-14 전호근 Method for providing shopping mall service providing margin as sale to customer

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH09114755A (en) * 1995-10-17 1997-05-02 Fuji Xerox Co Ltd Information charging system
JPH1152858A (en) * 1997-07-30 1999-02-26 Pfu Ltd Advertisement printing device and recording medium
JPH11219481A (en) * 1997-11-28 1999-08-10 Nri & Ncc Co Ltd Individual advertisement output device, its method, and recording medium

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100317341B1 (en) * 1999-04-03 2001-12-22 정장호 System for providing advertisement service in communication system and method for providing advertisement service using the same
KR19990073343A (en) * 1999-07-05 1999-10-05 김병진 Method of advertising in the internet

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH09114755A (en) * 1995-10-17 1997-05-02 Fuji Xerox Co Ltd Information charging system
JPH1152858A (en) * 1997-07-30 1999-02-26 Pfu Ltd Advertisement printing device and recording medium
JPH11219481A (en) * 1997-11-28 1999-08-10 Nri & Ncc Co Ltd Individual advertisement output device, its method, and recording medium

Also Published As

Publication number Publication date
AU4606301A (en) 2001-04-23
KR100475387B1 (en) 2005-03-09
KR20000012230A (en) 2000-03-06

Similar Documents

Publication Publication Date Title
US8195514B1 (en) Method, system, and software for geographically focused network advertising
US8117050B2 (en) Advertiser monetization modeling
US8504416B2 (en) Method for online session advertising
EP2149115A2 (en) Self service advertising method and system
US20090024700A1 (en) Ad targeting using reference page information
KR20060044555A (en) System and method for optimizing paid listing yield
WO2009120906A1 (en) Systems and methods for customizing an advertisement
US20030023485A1 (en) Advertisement selection criteria debugging process
WO2001027823A1 (en) Method for advertisement of goods in electronic commerce
US20170186031A1 (en) Advertising inventory optimization via identification of audience segments
JP2011508931A (en) Video advertising price determination
CN102012937A (en) Method and system for releasing advertisements on image in hyper text document
EP2289035A2 (en) Campaign monitor
WO2009129331A2 (en) Website advertising inventory
WO2000033159A2 (en) Incentive delivery and notification system and method
KR20000054120A (en) Advertising system and method using internet
WO2017163370A1 (en) Information processing system, information processing method, and information processing program
JP2006079577A (en) Call method and recording method of advertiser site in advertisement distribution management system
KR20120124731A (en) Integrated advertisement management system and method
JP2002024686A (en) Network advertisement distribution management system
JP2011522342A (en) Search tool ads
JP2006244303A (en) On-line shopping system
JP2002207906A (en) Read guarantee type internet advertisement system
KR20000054354A (en) System for providing information using application programs

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): AU CA CN IN JP US

AL Designated countries for regional patents

Kind code of ref document: A1

Designated state(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE

121 Ep: the epo has been informed by wipo that ep was designated in this application
DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
122 Ep: pct application non-entry in european phase
NENP Non-entry into the national phase

Ref country code: JP