JP2002203283A - Point managing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize the flexible correspondence of point issuing in accordance with a business situation with a simple operation and to give a customer an incentive to purchase goods on a point managing system for service supply, which corresponds to commercial transactions. SOLUTION: The point bestowal rate managing means 10 of a point issuing means 9 issues points by various conditions which are previously set by changing a point bestowal rate by the condition which is set with purchase in a store in a specified area or a specified selling place in the store as an object. A point sum-up means 7 has a condition monitoring means 10 converting the accumulated points with a prescribed condition.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for managing the points of service points issued through a customer terminal or a store terminal as a sales promotion service accompanying a commercial transaction.

[0002]

2. Description of the Related Art In a commercial transaction such as retail, a service point (hereinafter referred to as a point) for sales promotion called a so-called coupon, stamp or service ticket.
Has been issued. In other words, coupons are issued and stamped on specific sheets according to the total purchase price, and when the coupons and seals reach a certain number, they can be exchanged for prizes or cash vouchers, or part of the purchase price. Services for sales promotion such as appropriation are provided. However, in this method, when a store issues a coupon, etc., the store converts and issues points corresponding to the total purchase price, and also checks the number of coupons, etc. submitted by a customer when exchanging premiums. There was a problem that the work which was easy to make a mistake had to be performed. In addition, the customer must keep the coupon and the sealing sheet so that they will not be lost, or calculate the number of coupons and check whether the number of coupons has reached the required number for exchanging premiums. There was such an annoyance.

[0003] In order to reduce the risk of such complications and loss of coupons, etc., the PO
A system in which service points are totaled using an S terminal and a notification is given by printing on a receipt whether or not a predetermined number of points that can be exchanged for a prize has been reached (Japanese Patent Laid-Open No. 63-40995).
However, the customer cannot confirm his or her cumulative service points until the payment is completed, and the actual service, such as exchange for prizes, is performed by the person in charge of the store. Is performed through the service, the burden on the store is heavy, and the contents of the services are limited to prize exchange and discounts, and there is a problem that it is not possible to meet the needs of customers seeking various services.

In addition, a method is used in which a card is used to identify a customer, the total number of service points is converted by an automatic ticket issuing device, a ticket is issued as a service ticket, and the ticket is read by a POS terminal and applied to a part of the purchase price (Japanese Patent Laid-Open No. Japanese Patent Application Laid-Open No. 4-264996, “Automatic Service Ticket Issuing Device and Service Ticket Issuing Method Using This Device” is also known, but customers always carry a card when purchasing a product, and the card and the converted service are provided. Stores still have to be managed so that tickets are not lost. Stores provide services by converting service points into service tickets and reading them with a POS terminal, providing services without any human intervention. However, there is still a problem that services are limited to discounts and cannot meet the needs of customers seeking various services.

There is also a method in which a customer's purchase price is converted into points, the accumulated point information is stored in a recording medium possessed by the customer, such as a magnetic card, and is updated when a product is purchased and a service is provided. The method also has the following problems.

(1) A customer must always have a recording medium when purchasing a product.

(2) It is not possible to confirm the totaled points before purchasing the product.

(3) When the recording medium is lost or destroyed, the accumulated score information is lost, and there are cases where it is difficult to recover the information, and there is a danger that the recording will be lost.

(4) The accumulation method and the service provision method are fixed, and it is not possible to flexibly cope with these changes.

[0010] (5) The method of guiding service information is limited to methods such as in-store pamphlets and direct mail, and it is difficult to provide service information that meets the needs of users.

[0011]

The services desired by customers are not limited to the exchange and exchange of prizes, but are diverse. The form of retail trade is not limited to visit-to-store purchases, but also mail-order sales using telephones and personal computers. The percentage of purchases is increasing. In these types of commercial transactions, it is desired to provide the same service as visiting a store.

[0012] Also, the store side can not only issue the service score but retain the customer, but also promote the sales in accordance with the actual situation of the store and enjoy the purchase itself without troublesome customers. You need a point management system to support.

It is an object of the present invention to enable points to be issued flexibly, particularly for various purchase conditions, and to further promote sales. It is another object of the present invention to provide a point management system that can be used by both individuals and organizations and can also be used for mail order and the like.

[0014]

The score management system according to the present invention has the following means, for example, as shown in FIG.

The customer recognizing means 4 is means for recognizing a customer based on an ID signal of a customer who desires to provide a service input from the data input means. The data input means 2 is a terminal 3 incorporated in the processing device 1 or connected via a communication line such as a public line, for example, a customer terminal or a store terminal arranged in a store. The point notifying means 5 uses the available communication line or transmits point information such as the accumulated points and target points of the corresponding customer as primary information to the data input means 2 prior to commercial transaction or service provision, This is a means for sending the service information in the field desired by the customer read from the service content storage means 6 to the data input means 2. The point counting means 7 periodically updates the cumulative points by the condition monitoring means 8 for adding or subtracting the cumulative points of the customer according to the customer's business transaction status, and updates the points of the customer by an organization set in advance by the customer's selection. This is a means for performing batch counting to be added to the group and conversion to another group store at a predetermined conversion rate. The point issuing means 9 is a point giving rate managing means 10 for setting various point giving rates using a computer.
This is a means for issuing points calculated by multiplying the points by a predetermined point giving rate according to a commercial transaction.

In particular, the scoring rate management means 10 according to the present invention.
Has a function of changing the point awarding rate according to conditions set for purchase at a store in a specific area or a specific counter in the store. As a result, it is possible to increase the rate of attracting customers at a store in a specific area or a specific sales floor in the store.

The scoring rate management means 10 has a function of changing the scoring rate to a high value depending on the conditions set for the purchase of sales promotion products or all products in the series. As a result, it becomes possible to promote the sales of the sales promotion product or all products in the series.

Further, the point-giving-rate managing means 10 changes the point-giving rate according to a condition that the number of purchases by the customer has reached a predetermined number or a purchase frequency within a predetermined period or a number of purchases by the customer. Have the function to make.
As a result, it becomes possible to increase the customer's purchase frequency and the number of visits to the store.

When the present system is a system that is connected to a customer terminal via a communication line, the point assignment rate management means 10 determines the conditions determined according to the number of accesses of the customer terminal in a specific area, Alternatively, it has a function of changing the point assignment rate according to a condition determined according to a time zone for accessing the customer terminal. As a result, it is possible to give preferential access from a specific area or give access during a time when the system load is small.

When the present system is a system connected to a customer terminal via a communication line, the scoring rate management means 10 operates the customer terminal during a time period when the line usage rate of the communication line is low. It has a function to change the point assignment rate to high. As a result, it is possible to disperse the load by preferentially treating a time period during which the load on the communication line is small.

When the present system is a system connected to a customer terminal via a communication line, the point issuing means 9 outputs a point to be given to a commercial transaction, which is not disclosed to the customer before the commercial transaction. There is a means to issue points in the state. As a result, the customer can be expected to receive a number of points to be issued, and can be more willing to purchase.

In particular, when a point is issued to a customer in an undisclosed state before a commercial transaction, the point is issued by randomly changing the number of commodities or the percentage of merchandise points within a predetermined range for each commercial transaction unit. Thereby, it is possible to give a customer interest by giving the game characteristics.

The point counting means 7 has a condition monitoring means 8 for converting the accumulated points under predetermined conditions. This makes it possible to change the score in a predetermined manner according to the situation.

In particular, by providing the condition monitoring means 8 with a function of adding interest according to the accumulated points and the accumulated period held by the customer, it is possible to motivate the customer to keep the points. .

Further, by providing the condition monitoring means 8 with a function of discriminating that no commercial transaction exists for a specific customer within a predetermined period and deducting points, it is possible to encourage the customer to continue the commercial transaction. Become.

The point counting means 7 has a function of converting points managed by a certain store group into points managed by another store group at a predetermined rate in response to a customer request. As a result, points of different types between store groups can be exchanged with each other for the convenience of the customer, and as a result, the customer's willingness to purchase can be increased as a whole.

Further, the point counting means 7 has a function of adding points issued in accordance with a commercial transaction with a customer as points of a group registered in advance by the selection of the customer and collectively totaling the points for each group. This makes it possible to easily provide a service in which, for example, specific coupons are collected for each school and exchanged with premises and the like.

[0028]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below in detail with reference to the drawings. In the point management system according to the present embodiment, both the customer who visits the store and the customer who sells by mail are recognized based on the customer ID signal input from the customer terminal or the store terminal connected using a processing device or a public line. The person in charge does not directly contact the customer, but performs notification, issuance, tabulation, and service provision, and the point grant rate can be changed at any time. The actual situation of commercial transaction forms, including mail-order sales using telephones and personal computers It is possible to cope with the provision of services that comply with the requirements without increasing the burden.

The customer terminal or the terminal in the store or a video cart or the like for receiving the service information and the points sent out in the store, the accumulated points of the customer before the first stage of the terminal operation or the settlement of the purchase of the product or the like. And information on the target score of the desired service and the deficiency of the desired service, thereby increasing the customer's interest in the point service, and immediately notifying the score of the product when the customer selects the product. Purchasing motivation can be increased.

In the configuration example shown in FIG. 1, reference numeral 1 denotes a processing unit having a CPU and a memory, which is installed in a store or a business group center or a VAN center, etc., 2 denotes data input means, and 3 denotes a customer. Terminal or store terminal, 4 is a customer recognizing means, 5 is a point notifying means, 6 is a service content storing means, 7 is a point totaling means, 8 is a condition monitoring means, 9 is a point issuing means, and 10 is a point assigning rate managing means. Represent. Further, the data input means 2 may be installed in the store by being integrated into the processing device 1 side, or the terminal 3 connected via a communication line such as a public line as in this example.
(Customer terminal or store terminal).

In the following, a case where the data input means 2 is arranged at a terminal 3 which is a customer terminal or a store terminal connected via a communication line will be described. Also, a part of the processing functions of the processing device 1 in the following description can be substituted in the terminal 3.

The customer recognizing means 4 receives a customer ID number from a key input or an input of characteristic information for customer identification at the terminal 3 which is a customer terminal or a store terminal, and specifies a customer.

The point notifying means 5 first sends out the cumulative point information of the customer specified by the customer recognizing means 4 prior to the commercial transaction, and further stores a service list prepared in advance corresponding to the customer's point information. The service information is read from the service content storage unit 6 within a range selected by the customer's terminal operation, and the information is transmitted to the terminal 3.

The point totalizing means 7 totalizes the points issued by the point issuing means 9 and computes them by the condition monitoring means 8 which converts the points under predetermined conditions. The result is used as customer point information.
It is sent to the point notification means 5.

The point issuing means 9 changes the point giving rate according to the conditions of the commercial transaction and stores the point giving rate managing means 10.
Thus, the score received from the terminal 3 is calculated, and the score information calculated for the customer recognized by the customer recognition means 4 is sent to the score totaling means 7.

FIG. 2 is an explanatory diagram of the entire system according to one embodiment of the present invention. In FIG. 2, the customer terminal 30a
Is composed of a multimedia terminal 31a, a memory 32a, and a modem 33a. For example, the customer recognition means 4 and the point notification means 5
The processing device 1 is provided with a point totalizing means 7, a point issuing means 9, and various reference databases 12 such as a customer database. Similarly, the other customer terminal 30b also includes a multimedia terminal 31b, a memory 32b, a modem 33b, and the like. The customer terminal may be constituted by a personal computer communication terminal or a videophone.

The processing device 1 is installed in a store or, in the case of a large-scale configuration having a plurality of stores, in a calculation center or an office processing center. When one or a plurality of store terminals 35 for the purchasers are connected to the processing device 1 and a customer ID signal (number) is input from the store terminal 35 or the customer terminals 30a and 30b (FIG. 2), the processing device 1 recognizes the customer by the customer recognizing means 4, and sends out the point information by the point notifying means 5 if there is point information such as the accumulated points of the customer (FIG. 2). When the purchase information is input, the point information calculated by the point issuing means 9 is sent to the point counting means 7, the points are counted by the point counting means 7, and the updated point information is sent to the point notifying means 5. I do. The point notification means 5 is a store terminal 35 or a customer terminal 3
The point information is sent to 0a and 30b and displayed.

The customer terminals 30a and 30b are provided with various functions such as online purchase of mail order, target guidance, point issue, point inquiry, and the like by the processing device 1. Each function such as target guidance, point issue, and point inquiry is provided. The processing device 1 and the customer terminals 30a and 30b are also connected to a host computer 27 such as a bank or a credit company via a public line 24 by a communication control device 26 '. The host computer 27 stores the customer account data in the memory 28, performs processing such as transfer and balance notification, balance inquiry and withdrawal, and enables online settlement of purchases made by visiting and mail-order sales. Has become.

FIGS. 3, 4 and 5 show the processing procedure of the operation by the customer terminal. Hereinafter, the operation processing procedure of the customer terminal will be described with reference to FIGS.

In step S1, an ID number for customer recognition is input from the customer terminal.

In step S2, a process for connecting via a line to the processing device 1 installed in the office processing center or the like is performed, and the customer ID number is sent.

In step S3, it is determined from the response from the center whether or not the input ID number is an already registered customer ID number.
The process proceeds to step S4 if not registered.

In step S4, selection information as to whether or not a new registration procedure is desired is entered.
Proceed to 5 and end the processing if there is no request.

In step S5, the designated customer registration procedure is performed, and the process returns to step S2.

In step S6, the customer's instruction information such as a menu is input, and it is determined whether or not there is a request to enter the product purchase service. If the product purchase service is entered, the process proceeds to step S7, and if not, the process proceeds to step S16.

In step S7, the current accumulated score of the customer is displayed. The number of purchases, the number of accesses, and the target points are also displayed as necessary.

In step S8, a screen for the point service is displayed. Introduce store specific date, customer specific date, service time, service period, service district, etc.

In step S9, a product menu introduction is displayed. If there is information on specific products, sales promotion products, etc., they will also be introduced.

In step S10, designation information of a product category is input from a product menu.

In step S11, the product is displayed based on the designation of the product classification. Here, for example, the appearance of the product, the function, the name of the manufacturer, the amount of money, and the point information such as the normal point and the point giving rate are also displayed.

In step S12, selection information of a product desired by the customer is input and processed.

In step S13, the customer inputs desired bank name, account number, and selection information of fee payment method such as lump-sum or installment payment, and processes it.

In step S14, selection information of a method of delivery of goods desired by the customer is input and processed.

In step S15, the accumulated points of the customer updated by the purchase of the product are displayed.

Next, in step S16, whether or not to start the point service process is selected based on the input of the customer's instruction information. If so, proceed to step S17; otherwise, proceed to step S22.

In step S17, a point service introduction is displayed.

In step S18, the point service classification is displayed, and services available near the index search and the accumulated points are introduced.

In step S19, the customer's desired point service is selected by inputting the customer's instruction information.

In step S20, the selected service content is determined by inputting the customer's instruction information.

In step S21, services such as a prize, a ticket, a search service, and software information are performed according to the selected service content.

In step S22, if the service content is a software service, the flow proceeds to step S23; otherwise, the flow proceeds to step S27.

In step S23, an inquiry is made to the customer as to whether or not to receive the software service. If the service is received now, the process proceeds to step S24, and if not, the process proceeds to step S27.

In step S24, the current score is displayed on the screen, and the software service processing such as video software information, PCM music information, and game software information is started.

In step S25, the software service processing ends.

In step S26, the updated score of the customer is displayed.

In step S27, the customer's instruction information is input, and if there is an instruction to continue the product purchase, the flow returns to step S7; otherwise, the flow proceeds to step S28.

In step S28, if there is an instruction to continue the point service, the process returns to step S17, and if not, the process ends.

FIG. 6 shows a processing procedure of the operation by the store terminal 35. The operation processing procedure of the store terminal 35 is as follows.

In step S40, first, an ID number for customer recognition is input.

In step S41, connection is made to the processing device 1 installed in the store or in the office processing center.

In step S42, it is determined from the response from the center whether or not the input ID number is an already registered customer ID number.
The process proceeds to 45, and if not registered, proceeds to step S43.

In step S43, selection information as to whether or not a new registration procedure is desired is input. If there is a request for a procedure, the process proceeds to step S44, and if not, the process is terminated.

In step S44, a registration procedure is performed, and the process returns to step S41.

In step S45, it is determined whether or not to enter the point service based on the instruction information. If the point service is entered, the process proceeds to step S46, and if not, the process ends.

In step S46, the current cumulative score of the customer is displayed.

In step S47, the point service classification is displayed, and the services available near the index search and the accumulated points are introduced.

In step S48, the customer inputs desired point service instruction information.

In step S49, the service to be provided is determined based on the input of the instruction information.

In step S50, a service procedure for providing prizes and tickets is performed.

In step S51, the customer score updated by the provision of the service is displayed.

In step S52, it is input whether or not to continue the point service.
If not, the operation process is terminated.

FIG. 7A shows a processing procedure of a point management operation for a specific group by the customer terminal 30 and the shop terminal 35, and FIG. 7B shows an example of a screen for a specific group-specific designation processing display.

In step S60 of FIG. 7A, an ID number for customer identification is input.

In step S61, the processing unit 1 is connected via a line or the like to the processing apparatus 1 installed in a store or an office processing center.

In step S62, it is determined whether or not the input ID number is a registered customer ID number.
If registered, the process proceeds to step S65, and if not registered, the process proceeds to step S63.

In step S63, selection information as to whether or not a new registration procedure is desired is input. If a procedure is desired, the process proceeds to step S64, and if not, the process is terminated.

In step S64, a customer registration procedure is performed, and the flow returns to step S61.

In step S65, the current cumulative score of the customer is displayed.

In step S66, the name of the organization, the target desired by the organization, the target score, and the like as shown in FIG.
The designation of the specific organization registered in advance is input by displaying the accumulated points and the like. If so, the next step 67 is executed; otherwise, the process ends.

In step S67, the points of the customer are added to the specific organization specified in step S66, and the operation process is terminated.

As shown in FIG. 7B, the processing device displays the name of the organization of the specific organization registered in advance, the desired object and the target score of the organization, and the current accumulated score. This screen is always displayed when the store terminal is on standby, and is displayed when it is determined from the operation from the terminal or the received product purchase information that the customer belongs to a specific organization registered in advance. You.

Next, processing functions for realizing management of customers and their scores and provision of services to customers and means for realizing the functions will be described for each processing function. 1. Point management function Point management includes point issuance, tallying, and notification. 1.1. Function for issuing points FIG. 8 is an overall schematic diagram of the point issuing means. In FIG. 8, a host computer, a store computer, or a POS register is used as the processing device 1. A purchase condition table 14 is provided in the processing device 1 so that a plurality of purchase conditions can be arbitrarily set from the manager terminal 11 at any time. The purchase condition is associated with a point assignment rate and score calculation information. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted with reference to the product purchase information log 13 stored in advance to create the product purchase information 15 in a predetermined format. The product purchase information 15 includes a terminal ID,
Purchase date, purchase time, customer ID, product code for each product purchased, quantity, amount, total purchased quantity,
Includes total amount information and the like. Then, based on the product purchase information 15, it is determined whether the current purchase satisfies the conditions of the purchase condition table 14 by referring to the purchase condition table 14 and the various reference databases 12. If the condition is satisfied, the points purchased this time are calculated and the point counting means 7
Send to

FIGS. 9A to 11J show examples of setting screens used when the point assignment rate management means 10 sets the point assignment rate and the like from the manager terminal 11. FIG. Prior to the description of each process of the point issuing means 9, setting items on these screens will be described.

FIG. 9 shows the case where the specific day point giving rate is set.
By the specific day point assignment rate setting screen as shown in (a),
Enter the target day, month, day, or day of the week. In addition, the user inputs the point grant rate, and inputs selection information of either the total amount or the total points as a target of the point calculation information.

FIG. 9 shows an example of setting a specific period point grant rate.
On the screen for setting the score of the specific period score as shown in (b), enter the date of the target period, select the target of the score calculation information, and enter the numerical value to be the minimum grant condition and the score to be given. I do.

FIG. 9 shows the case where the specific area point grant rate is set.
On the specific district point assignment rate setting screen as shown in (c), the target district code is input, the target of the point score calculation information is selected, and the point assignment rate is input.

When setting the customer specific day point assigning rate, a specific day of the target customer is selected on the customer specific day point assigning rate screen as shown in FIG. Select and enter the grant rate.

When setting the specific time zone point assignment rate, a target time zone is input on the specific time zone point assignment rate setting screen as shown in FIG. Then, enter the scoring rate.

FIG. 1 shows the case where the specific product score grant rate is set.
One or a plurality of target product codes, their product names, and the point allocation rates are input on a specific product point allocation rate setting screen as shown in FIG.

When setting the number-of-purchase-number giving rate, FIG.
On the screen for setting the number of points to be purchased as shown in FIG. 0 (g), the number of points to be assigned for each number of purchased ranks is changed and input stepwise.

When setting the access frequency point grant rate,
On the access number point assignment rate setting screen as shown in FIG. 10 (h), the point assignment rate of each access number rank is changed and input stepwise.

FIG. 11 shows the case of setting the point grant rate by money amount.
On the screen for setting the point rate for each amount of money as shown in (i),
The point rate of each purchase price rank is changed and input stepwise.

When setting the customer rank score assignment rate, the customer rank score assignment rate is changed and input stepwise on a customer rank score assignment rate setting screen as shown in FIG. 11 (j). 1.1.1. Function to count purchases on specific conditions 1.1.1.1. Function to count purchases on a specific day of a store
The purchase is made on a day or a day of the week determined by the store, purchased on a weekday or a holiday, or intensively purchased in a short period of time, or the point-giving rate of a customer in a limited area is changed and counted. As a result, it is possible to enhance the sales promotion effect during a special sale day or during a sale, increase the number of repeat purchases of customers, and enhance the sales promotion effect when a new store is opened or when entering a new district.

FIG. 12 is an explanatory diagram of a point issuing process by setting a store specific date.

In the example of FIG. 12, the purchase conditions set in advance on the specific day point assignment rate setting screen of FIG. 9A are stored in the purchase condition table 14. When the product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted and the product purchase information 15 in a predetermined format is obtained.
Create Then, the purchase date in the product purchase information 15 is collated and determined with the purchase condition in the purchase condition table 14, and if the condition is satisfied, the purchase points are calculated this time and transmitted to the point counting means 7. In this example, the purchase date is 1
The purchase date is December 01, 992, and the purchase date satisfies the purchase condition. Therefore, the point purchase rate 2% × the total amount of 3000 yen = 60 points is set as the purchase point this time.

FIG. 13 is an explanatory diagram of a point issuing process by setting a store specific period.

In the example of FIG. 13, the purchase condition set in advance on the specific period point assignment rate setting screen of FIG. 9B is stored in the purchase condition table 14. When the product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted and the product purchase information 1 in a predetermined format is processed.
Create 5. Then, the purchase date in the product purchase information 15 and the total amount within the period are stored in the purchase condition table 14.
Is checked against the purchase condition in
This time, the points purchased are calculated and sent to the point counting means 7. In this example, the purchase date is 1 from February 01, 1993.
The purchase price during the period of March 01, 993 was 33,000
Since the purchase price is 0 yen and the total amount during the purchase period satisfies the purchase condition, the point grant rate of 20 points (fixed) is set as the purchase point this time.

FIG. 14 is an explanatory diagram of a point issuing process by setting a specific area.

In the example of FIG. 14, the purchase conditions set in advance in the specific area point assignment rate setting screen of FIG. 9C are stored in the purchase condition table 14. When the product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted and the product purchase information 1 in a predetermined format is processed.
Create 5. Then, using the terminal ID in the product purchase information 15 as a key, a district code is retrieved and extracted from the terminal database 12a, and is compared with the purchase condition in the purchase condition table 14 relating to the district code. If the condition is satisfied, the points purchased this time are calculated and sent to the point counting means 7. In this example, the district code retrieved from the terminal database 12a is 1234, and the district code satisfies the purchase condition.
0 yen = 99 points are set as purchase points this time. 1.1.1.2. Function to count customer purchases on a specific day A customer's specific day can be defined as a condition for issuing points by changing the point rate. In other words, the store refers to the customer information, sets a specific date for each customer, and changes the scoring rate according to birthday access (visit), wedding anniversary access (visit), and the like. As a result, customer-based sales promotion can be effectively enhanced.

FIG. 15 is an explanatory diagram of a point issuing process based on a customer specific date. In the example of FIG. 15, the purchase condition set in advance on the customer specific day point assignment rate setting screen of FIG. 9D is stored in the purchase condition table 14. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted to create the product purchase information 15 in a predetermined format. Then, using the customer ID in the product purchase information 15 as a key, the date of birth is retrieved and extracted from the customer database 12b, and is compared with the purchase condition in the purchase condition table 14 and determined. If the condition is satisfied, the points purchased this time are calculated and sent to the point counting means 7. In this example, the purchase date, December 01, 1992 is the customer database 12b.
Since the date of birth matched with the date of birth December 01 retrieved from, and the purchase date and the customer's birth date satisfy the purchase condition, the point award rate 3% x the total amount of 33,000 yen = 99 points as the current purchase points I do. 1.1.1.3. Function to count purchases at a certain time The time specified specifically by the store can be set as a condition for issuing points by changing the point giving rate. For example, the scoring rate is increased for the purchase amount in the morning or during a specific time such as during a time service, or the high scoring rate area is shifted depending on the time zone. As a result, it is possible to improve the ability to attract customers during the store off hours. In addition, access from the customer terminal can be leveled.

FIG. 16 is an explanatory diagram of a point issuing process in a specific time zone.

In the example of FIG. 16, the purchase condition set in advance on the specific time point assignment rate setting screen of FIG. 10E is stored in the purchase condition table 14. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted to create the product purchase information 15 in a predetermined format. Then, the purchase time in the product purchase information 15 is collated and determined with the purchase condition in the purchase condition table 14, and if the condition is satisfied, the purchase points are calculated this time and transmitted to the point counting means 7. In this example, the purchase time is 10:30 am, and the purchase time satisfies the purchase condition. Therefore, the point grant rate 3% × the total amount of 33,000 yen = 99
The points are set as the purchase points this time. 1.1.1.4. Function to count purchases of specific items Purchases of specific items can be defined as conditions for issuing points by changing the point assignment rate. The product score is changed every day, or the point award rate is increased for the purchase of a sales promotion product or a series product. With this, new products,
The sales promotion effect of priority products is improved.

FIG. 17 is a diagram for explaining a point issuing process by specifying a specific product.

In the example of FIG. 17, the purchase condition set in advance on the specific item score provision rate setting screen of FIG. 10 (f) is stored in the purchase condition table 14. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted to create the product purchase information 15 in a predetermined format. And 1 in the product purchase information 15
One or more product codes are checked against the purchase conditions in the purchase condition table 14, and if the conditions are satisfied, the purchase points are calculated this time and sent to the point counting means 7. In this example, the merchandise code is 1235, and the merchandise code satisfies the purchase condition. Therefore, the point purchase rate 3% × the corresponding merchandise amount 6000 yen = 18 points is set as the current purchase point. 1.1.2. Function to judge purchase behavior 1.1.2.1. Function to count the number of purchases The number of purchases by customers is counted by the host computer or POS register. The points are issued by changing the point giving rate according to the number of purchases. That is, it is determined that a specific number of purchases has been achieved and continuous purchases have been made, and the point giving rate is increased. As a result, the repeat purchase rate of the customer can be improved.

FIG. 18 is a diagram for explaining a point issuing process based on the number of purchases.

In the example of FIG. 18, the purchase condition set in advance on the purchase frequency point assignment rate setting screen of FIG. 10 (g) is stored in the purchase condition table 14. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted to create the product purchase information 15 in a predetermined format. The total number of purchases is searched from the customer database 12b using the customer ID in the product purchase information 15 as a key, and the total number of purchases is incremented by one. Then, the total number of purchases is checked against the purchase conditions in the purchase condition table 14, and if the conditions are satisfied, the points purchased this time are calculated and sent to the point counting means 7. For example, assuming that the total number of purchases retrieved from the customer database 12b is 30, the new total number of times is updated to 31 times, and the point addition rate of the total number of purchases is 2%.
X Total price 33,000 yen = 66 points will be purchased this time. 1.1.2.2. Function to judge access conditions Judges access conditions and issues points according to the access conditions. For example, the number of accesses is counted for each time, and the point giving rate is increased stepwise by accessing several times. In addition, a point is issued by changing a point giving rate for access of a customer in a specific area. In addition, the point awarding rate was increased for use during the time when the line usage rate was low.
The access time zone is determined to change the point assignment rate. As a result, the terminal usage frequency of the customer is increased, and the sales such as the access fee and the purchase price are improved.

FIG. 19 is an explanatory diagram of a point issuing process based on the number of accesses.

In the example of FIG. 19, the purchase condition set in advance on the access frequency point assignment rate setting screen of FIG. 10H is stored in the purchase condition table 14. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted to create the product purchase information 15 in a predetermined format. Then, the number of accesses of the customer is searched from the customer database 12b using the customer ID in the product purchase information 15 as a key, and the number of accesses is incremented by one. The result is compared with the purchase condition in the purchase condition table 14 and, if the condition is satisfied, the current purchase point is calculated and sent to the point totalizing means 7. For example, if the number of accesses retrieved from the customer database 12b is 230, the number of accesses is updated to 231 and the point grant rate of the access number is 2%. 33,000 yen = 66 points will be purchased this time. 1.1.2.3. Function of counting the number of visits The number of visits is counted by the host computer or the POS register, and points are issued according to the number of visits. That is, the number of visits to the store or the continuous purchase is determined to change the point giving rate. As a result, the repeat purchase rate of the customer can be improved. 1.1.3. Function to set customer class The rank of scoring rate is determined according to customer attributes. That is, the rank is determined according to the customer's purchase price, the number of purchases, the number of accesses, the number of visits to the customer, or customer information such as the occupation of the customer and the address (local residents priority type). Change. This can improve the retention of good customers.

FIG. 20 is an explanatory diagram of the point issuing process based on the purchase price.

In the example of FIG. 20, the purchase conditions set in advance on the point-by-amount setting screen of FIG. 11 (i) are stored in the purchase condition table 14. When the product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted and the product purchase information 1 in a predetermined format is processed.
Create 5. Then, the total price in the product purchase information 15 is collated and determined with the purchase conditions in the purchase condition table 14. If the condition is satisfied, the points purchased this time are calculated and sent to the point counting means 7. In this example, the total amount is 3
Since it is 3000 yen and the point grant rate of the total amount is 2%, the point grant rate 2% × the total amount of 33000 yen = 6
Six points are set as purchase points this time.

FIG. 21 is an explanatory diagram of the point issuing process based on the customer rank.

In the example of FIG. 21, the purchase condition set in advance on the customer rank point assignment rate setting screen of FIG. 11 (j) is stored in the purchase condition table 14. When the product purchase information is received from the shop terminal 35 or the customer terminal 30, the received information is processed / extracted to create the product purchase information 15 in a predetermined format. Customer ID in the product purchase information 15
Is used as a key to retrieve and extract the customer rank from the customer database 12b. The customer rank is compared with the purchase condition table 14 and, if the condition is satisfied, the points purchased this time are calculated and sent to the point counting means 7. In this example, the customer rank searched from the customer database 12b is A,
Since the scoring rate of the customer rank of A is 2%, the scoring rate 2% × 33,000 yen = 66 points is set as the current purchase point. 1.1.4. Function to add accidentality Points are issued with unexpectedness added to customers in advance. Therefore, the number of products is issued to the customer in a state of not being disclosed. In addition, in order to be able to acquire points in a game-like manner, the product points and the point awarding rate are randomly generated according to the terminal operation, or the points or points are bet based on the result obtained by betting points on the game software of the customer terminal. Allow customers to earn points at award rates. In addition, bonus points are issued to a special customer such as the 10,000th visitor. As a result, the purchase behavior is made entertaining and the customer's willingness to purchase is improved.

FIG. 22 is an explanatory diagram of a point issuing process to which an accident property is added. Customer terminal 30 or store terminal 35
Is the purchase price, transaction number, purchase date / time, or the customer's keyboard or pinpad 3-
In the point generation processing or the point assignment rate generation processing, the points or the point assignment rates are randomly generated within a predetermined range in the point generation processing or the point generation rate generation processing using the number input from 1 as an input parameter. When the processor 1 or the customer terminal 30 or the store terminal 35 receives the randomly calculated points or the point assignment rate together with the product purchase information, the processing apparatus 1 checks the received calculated points or the point assignment rate against the purchase condition table 14 and determines. Taking into account the obtained result, the points purchased this time are calculated and sent to the point counting means 7. 1.2. Function for totalizing points As a function for totalizing points, a function for storing cumulative points,
It has a function to calculate points, a function to determine the total unit, and a function to convert the accumulated points. 1.2.1. Function for storing cumulative points The cumulative points are stored in the host computer, POS register, and customer terminal. 1.2.2. Function to calculate points 1.2.2.1. Function to add points The points are added by the host computer or POS register, etc., and the terminal with barcode scanner installed in the store or the store. The reader attached to the inner cart also counts the product price and the number of products. 1.2.2.2. Function to refer to conditions Regularly monitor the cumulative points of customers, add interest points according to the cumulative points, and subtract according to the period of no purchase. Thereby, the frequency of the customer's continuous purchase increases.

FIG. 23 is an explanatory diagram of the cumulative score updating process.

In FIG. 23, the point totalizing means 7 adds the current purchase points issued by the point issuing means 9 to the accumulated points of the customer stored in the customer database 12b, and updates the latest purchase date. Also, the condition monitoring means 8 refers to the preset cumulative score update condition table 16 to periodically determine the purchase behavior of the customer, and calculate and update the cumulative score of the customer. The periodic cumulative point updating process in the condition monitoring means 8 is started at predetermined intervals such as monthly, semi-annual or annual.

Now, assuming that the processing date of the periodic cumulative score update processing in the example of FIG. 23 is December 1, 1992, the customer with the customer ID 111111 has the latest purchase date of August 1, 1991.
Since it is the 0th day and there is no purchase for the last 6 months, a 10% deduction process is performed according to the purchase condition in the cumulative score update condition table 16. The updated cumulative score is 500 points-
(500 points × 10%) = 450 points. In addition, customer I
The customer whose D is 122222 has the latest purchase date of 1992
According to the purchase condition in the cumulative score update condition table 16, a 2% point addition process is performed on the cumulative score of 800 points, and the updated cumulative score is 800 points + (800 points × 2%). = 816 points. The customer ID is 1223
Since the total number of customers of the 33 customers is 1000 points or more on the latest purchase date of October 20, 1992, 3% point addition processing is performed according to the purchase conditions in the cumulative point update condition table 16 and the update cumulative points are updated. Is 2000 points + (2000 points x 3
%) = 2060 points.

As described above, the condition monitoring means 8 is started periodically at predetermined intervals, and the customer database 1 is activated.
Based on the purchase date stored in 2b as a condition, the accumulated score update condition table 16 is collated and determined to add or subtract the interest score to the customer's accumulated score. 1.2.3. Function to determine the unit of counting The counting of points can be performed in units of customers or pre-registered families, specific small groups, etc. In addition, when providing services such as collecting specific coupons for each school and exchanging them with premises equipment, etc., for customers who collectively join the group, the points are collectively counted.

FIG. 24 is an explanatory diagram of a specific group collective totaling process.

In FIG. 24, upon receiving the product purchase information from the store terminal 35, the point counting means 7 processes / extracts the received information and outputs the product purchase information 15 in a predetermined format.
Create Using the customer ID in the product purchase information 15 as a key, a belonging customer group ID is searched and extracted from the customer database 12b, and if there is a belonging customer group ID, the current purchase score calculated by collating and determining with the purchase condition table 14 is calculated.
It adds to the corresponding customer group cumulative score in the group customer database 12d, and the result after the addition is added to the store terminal 3.
5 is displayed.

By providing the function of totalizing the data for a specific group, there are the following merits on the customer side and the retail side. Aggregation processing and the like are performed not by the customer but by the system of the business operator, so that the customer does not have to do much work. Retailers have the advantage of increasing the purchase of customers belonging to the group, increasing sales, and supporting the campaign, gaining trust as a local contribution store and improving the corporate image.

For example, the following campaign is always displayed on the cumulative score display terminal installed in the store, so that sales to the related parties are promoted.

"XX Elementary School PTA Jumping Box Donation Campaign October 1-November 30 Target 4000 points Current 3264 points 736 more
point". 1.2.4. Function for Converting Cumulative Points The point totalizing means 7 can move the cumulative points of customers between stores through a common center or the like of the same group or change the points of other customers or other groups according to the request of the customer or business operator. For example, the cumulative points of customers are converted at a predetermined rate between different stores. As a result, a plurality of types of point services can be shared, and the serviceability to customers can be improved. 1.3. Point notification function Point notification will be described with reference to FIG. In FIG. 1, the point notifying means 5 transmits the point information including the cumulative points of the customer, the target points for the desired service, the shortage points, and the like and the service information stored in the service content storing means 6 to the terminal 3. Send to In addition to notification at customer terminals such as multimedia terminals and dedicated store terminals, shared terminals such as banks, in-store video cart POS register terminals, and terminal terminals with barcode scanners,
Notify by voice service or facsimile by telephone, display on a personal computer communication screen or interactive television screen such as a videophone, make a specific channel of CATV always available for reference, periodically issue an electronic catalog (CD-ROM), Means provided by an IC card and transmitting information to a customer terminal using a vacant state of a public line are available.

FIG. 25 shows an example of the appearance of the shop terminal 35. As shown in FIG.

In FIG. 25, the store terminal 35 has a display 35-1 and operation keys 35-2, and is connected to the processing device 1 installed in a store or an office processing center. The display 35-1 displays guidance on operation procedures performed by the customer, score information, service information, and the like, and is used for a part of the operation by the customer. Operation key 35-2
Is also used for customer operation.

By inputting the customer ID into such a store terminal 35, it is possible to confirm the accumulated points at that time and the product to be exchanged. In addition, by specifying the product number, the exchange procedure such as mailing the product at a later date is also possible. is there. Therefore, there is an advantage that the score and the product can be immediately confirmed, and the exchange procedure for the product can be performed with a simple operation.

Further, by adding a similar function to a bank terminal such as a cash dispenser, it is possible to reduce the system cost by diverting the equipment and to enhance the service by tie-up of banks and stores.

FIG. 26A shows a customer terminal or store terminal 3.
5 shows an example of a processing screen image of the display provided in FIG. 5, and FIG. 26B shows an example of a display image of a customer display of the POS register terminal.

In FIG. 26A, a customer ID, a customer name, a cumulative score, and the like are displayed on a display 35-1 of the store terminal 35, and selection, confirmation, cancellation, termination, etc. of each item are performed by a tentacle or a mouse click or the like. Up key 35-1a, Down key 35-1b, Procedure key 35
-1c, an OK key 35-1d, a cancel key 35-1e, and an end key 35-1f. When you select the product you want to exchange according to the operation guide, the product name,
The picture of the product, the required points, whether the current cumulative points can be exchanged, the total points used in the exchange, and the remaining points after the exchange are displayed.

In FIG. 26 (B), the customer display screen 35-3 of the POS register terminal has a deposit amount display section 35-3a for displaying the deposit amount of the customer at the time of settlement of the customer, and a change in the deposit amount. A change display section 35-3b for displaying the amount of money and a cumulative score display section 35-3c for displaying the current cumulative score of the customer are provided.

FIG. 27 shows an example in which a personal computer is used as a customer terminal and a personal computer communication screen is used.

In FIG. 27, the customer performs point information such as accumulated points, service information, and a service exchange procedure from the customer terminal 30 via the host computer 29 of the personal computer communication center. The processing device 1 records the customer's personal computer communication type and personal computer communication ID in advance in the customer information record 17 stored in the customer database 12b as the customer ID, and the host computer 2 of the corresponding personal computer communication center.
9 is transmitted to the associated database at regular intervals. When the customer logs in by personal computer communication, the host computer 29 of the personal computer communication center recognizes the communication ID as the customer ID based on the member management master data 12e (FIG. 27), and inquires the score information using the customer database 12b '. (FIG. 27), service information provision, replacement product confirmation (FIG. 27), product replacement procedure (FIG. 27), etc. are performed using the replacement product information list 12f, and update data including a product replacement request after the processing is completed is sent to the processing device 1.
To send to. The processing device 1 updates the customer information record 17 based on the received update data, and
The product is dispatched based on the information transmitted to (8).

The customer can enjoy the advantage of being able to access freely while staying at home. 1.3.1. Function to guide the target score As a means to guide the service contents by electronic information, as mentioned above, it is periodically issued in an electronic catalog (CD-ROM), provided by IC card, and listed in 1.3 in the previous section. Inquiry of the service contents on the screen of the selected terminal, making it possible to always refer to the specific channel of CATV, displaying on the personal computer communication screen, displaying on the interactive television screen, guiding with the target according to the customer's preference There is a realizing means such as displaying by specifying a prize genre, guiding a prize by a keyword search, and transmitting prize information in a state of a free line.

Further, by presenting the service contents according to the state of the accumulated points, the customer can be notified of the most necessary information at that time. As a means of realizing this, the following services are provided by providing guidance on the target closest to the cumulative score, searching and displaying services that can be received within the current score range, increasing the frequency of guidance near the points of disposal promotion prizes, and displaying high brightness. There is a means to guide information.

Further, it is also possible to adopt a means of guiding the number of items in the in-store video cart, or sending out a catalog or the like when the point reaches a specific point.

With reference to FIGS. 28 to 30, an example of guiding a target to a customer who uses personal computer communication will be described.

FIG. 28 shows an example in which a customer using personal computer communication searches for a service that can be received within that score range. The customer terminal 30 is connected to the processing device 1 via the public line 24. The customer enters the customer ID according to the operation guide on the screen, selects a desired genre such as leisure or goods, and obtains the current cumulative score, the score required for each referenced service, and the remaining score after the transfer of the service. get information. By the selection, it is possible to proceed to a procedure for receiving a service that can be exchanged for the current accumulated score. The processing device 1 determines the customer ID received from the customer terminal 30,
The accumulated points of the customer are retrieved from the customer database 12a and transmitted to the customer terminal 30, and then the corresponding service information is retrieved and extracted from the score-based service data 12g using the accumulated points as a key and transmitted to the customer terminal 30.

The customer can refer to his / her accumulated score at a glance on a personal computer at home, and can see a service that can provide the score.

FIG. 29 shows an example in which a customer using personal computer communication searches for a target according to his / her own preference, and particularly shows an example in which guidance for the target is selected by genre. The customer terminal 30 is connected in the same manner as in FIG. When the customer enters the customer ID according to the operation guidance on the screen, the accumulated points are displayed and a menu of the genre is displayed. When the customer selects the desired genre, the processing device 1 retrieves and extracts the corresponding service information from the service data for each field 12h and sends it to the customer terminal 30. On the screen of the customer terminal 30, a list of service contents of the selected genre, points required for the service, and points obtained by subtracting points required for the service from accumulated points of the customer are displayed in a list.

FIG. 30 shows an example in which a customer using personal computer communication searches for a target according to his / her own preference. In particular, an example is shown in which the target is directly specified on the entry screen and guided by the expert system in the processing device 1. I have. The customer terminal 30 is connected in the same manner as in FIG. The customer inputs the customer ID according to the operation guide on the screen, and inputs the desired target within 50 characters. For example, in the case of a one-day and two-day trip to Atami, the user inputs “a one-day and two-day trip to Atami”. As a result, the expert system of the processing device 1 searches the service database 12i, inquires about desired options such as meals, and notifies a score (deficient score) necessary for giving and receiving the target.

FIG. 31 is a diagram showing an example of point information notification by voice service via telephone.

In FIG. 31, the processing device 1 retrieves and extracts customers to be notified at regular intervals using the notification date designation of the customer information record 17 in the customer database 12b as a key, and calls the customer's telephone via the public line 24. Notify messages such as service guidance and score information by voice.

When a personal computer or the like is used as a customer terminal, the accumulated score of the customer is first displayed on the initial screen at the time of access, so that the customer is always aware of the score and the will to achieve the goal. Can be improved. Further, for example, by displaying the target and the current score as a graph as shown in FIG. 32, it is possible to visualize the achievement state of the target and increase the will to achieve the target.

FIG. 32 (a) shows an example in which the current cumulative score is displayed in a band shape, and the score reached to the desired target is displayed as a scale. This strip graph can be displayed on the screen throughout the processing of the score service and the software service. As a result, during the service provision or after the service exchange processing, the state of subtraction of the accumulated points can be immediately known.

FIG. 32B is an example in which the selected target points are displayed in a graph in correspondence with the entire screen area, and the area of the ratio of the current cumulative points to the target achievement degree of 100% for all the screens is displayed in color inversion. are doing. As a result, the current score status with respect to the target can be understood at a glance, and as the ratio area of the cumulative score increases, the will to reach the target further increases.

FIG. 32 (c) shows an example in which the target is displayed as an image illustration of a prize.
The area of the ratio of the cumulative score to 0% is displayed in color inversion. Further, as shown in FIG. 32 (d), when the target is displayed as an image illustration, the target achievement degree of complete display is 10%.
You may make it display in steps by the ratio area of the cumulative score with respect to 0%. As the degree of achievement of the target approaches 100%, the shape of the target is clarified, so that expectations for reaching the target can be expanded.

In the screens shown in FIGS. 32B to 32D, when the target is switched, the screen is instantaneously switched to a screen showing the degree of achievement of the target according to the new target. 1.3.2. Function of presenting the accumulated points As means for presenting the accumulated points at the customer terminal 30, interactive television screens such as providing a voice service by telephone, displaying on a personal computer communication screen, notifying by facsimile, and a videophone screen. , Display on a specific channel of CATV, display the current score on the first screen of access, display the target and cumulative score on the graph, hold the cumulative score on the customer terminal memory, when the line is idle Means such as rewriting the customer terminal memory and periodically displaying the current score on the terminal screen can be adopted.

When presenting the accumulated points in the store, the voice synthesizing device of the store terminal 35 informs the user of the points, displays the product price and points on the display attached to the in-store cart, and displays the current points of the customer on the in-store display. Means such as searching and displaying, and constantly displaying the cumulative score of a specific organization on the in-store display can be used.

Further, since the customer's accumulated points are managed by the business operator's computer, the present accumulated points can be notified by mail. 1.3.3. Function for presenting missing points As means for presenting missing points on the customer terminal 30, interactive television screens such as providing voice service by telephone, displaying on a personal computer communication screen, notifying by facsimile, and videophone screen , Display on a specific channel of CATV, display the deficiency in the first screen of access, keep the deficiency in the customer terminal memory, rewrite the customer terminal memory when the line is free, invalid the point on the screen Means such as warning of a deadline can be adopted.

When presenting the missing points in the store, a means for notifying by the voice synthesizing device of the store terminal 35 and retrieving and displaying the missing points with respect to the customer's target on the in-store display can be used. 2. Service provision function As a service provision function, a function to check the execution and score of the service is provided. 2.1. Function to perform service 2.1.1. Function to provide cash Transfer the accumulated points to cash and transfer it to the customer's bank account in cash,
Services such as applying the accumulated points to part or all of the line usage fee are possible. 2.1.2. Function of Providing Goods In the goods providing service, services such as sending a bouquet to a customer on a specific day to congratulate, sending a birthday card, etc. to congratulate, and issuing a ticket are possible. 2.1.3. Function of Providing Information The provision of services (premium) to customers is generally provided by gifts, tickets, etc. In this example,
In particular, it provides attractive software information such as video software for movies, PCM music software, game software, and the like via a communication line.

Information to be provided includes video software information, P
In addition to paid software information such as CM music information, it is also possible to include sightseeing guide information desired by customers, specific information such as various databases, and the like.

As a payment method, a method of converting the software supply time or the number of supplies into a point and subtracting the points before and after receiving the data, or an analog subtraction in proportion to the time at the stage of providing the service. There are ways to go. In the case of the method of stepwise decrementing according to the service providing time, the current accumulated score and the deduction status are displayed as a graph or a numerical value on the screen of the customer terminal.

FIG. 33 shows a configuration in which a customer terminal receives a software information service. The processing device on the host side stores and manages the points of the customer. In this example, the customer terminal also stores and manages the points. Therefore, the customer terminal uses a modem 5 for converting the signal from the line.
0, a display unit 51 of a display, a control unit 52 for performing display control and the like, an input unit 53 such as a keyboard and a pin pad, and a processing unit 54. Further, the processing unit 54 has a point management unit 55 for managing the points of the customer, an input / output control unit 56 for performing input / output control, a calculation unit 57 for performing operations such as points, and a point accumulation memory 58 for storing points.

The display section 51 displays the points required for the software information service received this time, the points currently held by the customer, and the like. The management of the score when receiving the software information service is performed in units of the number of the software information or in the time of providing the software information, depending on the type of the software information. 2.1.4. Function of providing service The service provided includes invitations for sightseeing tours and health checkup counseling for customer health management. 2.1.5. Function to Provide Honor The aim is to honor the point donor by displaying the point donor for public organizations on the store display or other public screens. In addition, it is possible to automatically apply for the award of the corresponding point donor to a government agency or the like via a line. 2.2. Function for Checking Points As a function for monitoring points and a function for subtracting the number of services already completed, the processor 1 monitors the increase / decrease of points and the execution of services.
A means is provided which can be referred to at any time by inputting D and a password. 3. Functions for managing customers 3.1. Functions for registering customers A customer database is created for customer management, and a means for registering customer data is provided. 3.2. A function to delete a customer A means shall be provided to delete registered data of a customer who does not want service or a customer who has lost qualification from the customer database. 3.3. Customer Recognition Function The recognition of the customer / target person is performed by the customer recognition means 4 of the processing device 1. The method includes a method of recognizing a customer by specific information such as a password, a personal computer communication ID, a handwriting of the customer, a name and an address of the customer, and a method of recognizing the customer's body information such as a customer's body information, fingerprint, voiceprint, and eye pattern. There is a way to recognize by features.

As described above, the present embodiment can be implemented in the following various modes.

(1) Point issuing means for issuing points in accordance with commercial transactions, point counting means for calculating the issued points and counting the accumulated points, and point notifying means for notifying point information to customers. Customer identification means for identifying a customer by receiving a customer ID number from a key input from a customer terminal or a store terminal or input of characteristic information for customer identification, and a point notification means for identifying the customer. It is configured to first transmit the accumulated score information to the customer before the commercial transaction.

(2) The customer terminal notifies the customer of the accumulated score information as primary information immediately after the power is turned on.

(3) The store terminal sends the customer's accumulated score information as primary information to the customer specified by the customer recognition means.

(4) In the configuration of the above (1), the point issuing means changes the point giving rate according to purchase conditions.

(5) The purchase condition is set by a predetermined period.

(6) The purchase condition is set for purchase within a predetermined period of time.

(7) The point issuing means issues points in accordance with a point assignment rate according to a preset time zone.

(8) The purchase conditions are set for stores in a specific area.

(9) The above purchase conditions are set for a specific counter in the store.

(10) The purchase condition has a content in which a high point-giving rate is set for a sales promotion product.

(11) In the purchase conditions, the number-of-time-number-giving rate is set depending on the day.

(12) The purchase condition has a content in which a high score rate is set for a customer who has purchased all the series products.

(13) The point issuing means determines that the number of purchases has reached a predetermined number, and sets a high point giving rate.

(14) The point issuance means judges the purchase frequency and sets a high point giving rate on condition that the number of times has reached a predetermined number within a predetermined period.

(15) The point issuing means sets a point grant rate according to the number of times a customer terminal has accessed in a specific area.

(16) The point issuing means arbitrarily sets the point giving rate according to the time zone for accessing the customer terminal.

(17) The point issuance means sets a high point addition rate for a customer terminal operation during a time period when the line usage rate of the communication line is low.

(18) The point issuance means issues points using the point award rate set according to the number of visits to the store by the customer.

(19) In the configuration of the above (1), the point notifying means notifies the customer of the accumulated points by image and / or sound.

(20) The notification information by the point notification means is displayed on the personal computer communication screen of the customer terminal via the communication line.

(21) The notification information by the point notification means is displayed on the interactive television screen via the communication line.

(22) The point notifying means graphically displays the cumulative points with respect to the target points.

(23) The point notifying means sets the entire screen area as the target point, and displays the accumulated points in color inversion by an area proportional to the target point.

(24) The point notifying means displays the object desired by the customer as a target point on the screen, and displays the accumulated points in color inversion by an area proportional to the target point.

(25) The point notifying means sets an area on the screen with the target object desired by the customer as the target point, and displays the object on the screen in an area proportional to the target point according to the accumulated points.

(26) The point notifying means has a service content storing means in which a service list for each genre prepared in advance corresponding to the accumulated points is stored, and the service is provided in accordance with the genre selected by the customer through the terminal operation. The information is read from the content storage means and the service content is notified to the customer.

(27) The point notifying means selects the range of services that the customer can receive from the accumulated points held by the customer from the service content storage means and notifies the customer.

(28) The point notification means is installed in the in-store cart, and notifies the customer of the accumulated points by the operation of the customer.

(29) The point notification means is installed in the in-store video cart and displays the cumulative points of the customer.

(30) The point notification means is installed in the in-store video cart, and displays the cumulative points of the customer together with the point information of the specific product transmitted in a predetermined area in the store.

(31) The point notification means is installed in the in-store cart, and notifies the customer of the cumulative points by voice.

(32) The point notification means includes a display device installed in the store, and retrieves and displays the accumulated points of the specific customer as necessary.

(33) The point notification means includes a display device installed in the store, and constantly displays the cumulative points of the customers in the name of the organization.

(34) In the configuration of the above (1), the point notifying means notifies the point using the available communication line.

(35) The point notification means guides the target point by utilizing the vacant state of the communication line.

(36) The point notifying means notifies the accumulated points by utilizing the idle state of the communication line.

(37) The point notifying means notifies the shortage points with respect to the target points by utilizing the idle state of the communication line.

(38) In the configuration of the above (1), the point counting means has condition monitoring means for converting the accumulated points under predetermined conditions.

(39) The condition monitoring means adds interest according to the cumulative points and the cumulative period held by the customer.

(40) The condition monitoring means discriminates that there is no commercial transaction with the specific customer within a predetermined period, and deducts points.

(41) The point totalizing means has means for converting points managed by one store group into points managed by another store group at a predetermined rate in response to a customer request.

(42) In the configuration of the above (1), the service is provided to the customer through a communication line.

(43) The service to the customer is performed by providing video information and audio information.

(44) The service to the customer is performed by providing video information and audio information. At that time, the point counting means subtracts the accumulated points according to the service providing time.

(45) The service to the customer is performed by providing video information and audio information. At that time, the point counting means subtracts the accumulated points according to the service providing time, and displays the result on the customer terminal screen. To be displayed.

(46) In the configuration of the above (1), provision of the point information to the customer is performed via the communication line.

(47) In the configuration of the above (1), the provision of the point information to the customer is performed by the shop terminal installed in the shop.

(48) The score information in the above (46) and (47) is
It includes information for guiding the contents of the service converted into electronic information as target points.

(49) The score information in the above (46) and (47) is
The information including the service content according to the customer's score accumulation state sent from the score counting means and having the target score is included.

(50) The score information in the above (46) and (47) is
This is the cumulative score accumulated by the customer.

(51) The score information in the above (46) and (47) is
Insufficient points for the target points registered or specified by the customer.

(52) The score information in the above (46) and (47) is
It contains information on the effective period of the accumulated points accumulated by the customer.

(53) In the configuration of the above (1), the point issuing means issues a point to the customer in a state in which the item point is not disclosed.

(54) The point issuance means randomly issues a commodity point for each commercial transaction.

(55) The point issuance means randomly issues the merchandise point award rate for each commercial transaction.

(56) The point issuing means issues bonus points to the customer when the commercial transaction unit reaches a predetermined number.

(57) In the configuration of the above (1), the point counting means judges that the customer recognition means is a group customer, and collectively collects points issued in accordance with a commercial transaction with the customer.

According to the above-described embodiment, the present invention can be used not only in the commercial transaction form of visiting a store, but also in mail-order sales using a public line or the like. Can be notified or a service can be provided. In addition, the scoring rate can be set based on more various conditions than before, and the scoring rate can be changed at any time. Therefore, it is possible to flexibly cope with commercial transaction forms and customer needs without increasing human burden. As soon as a customer is recognized for access to a customer terminal or store terminal, the accumulated score of the customer is displayed on the terminal, and the customer's willingness to purchase by immediately displaying the score of the product selected before the settlement of the product purchase or the like. Can be improved. Furthermore, the customer can always know the score information such as his / her accumulated score and the target score, which has the effect of increasing interest in the score service.

[0223]

As described above, according to the present invention,
The scoring rate can be set based on more various conditions than before, and the scoring rate can be changed at any time. Therefore, it is possible to flexibly cope with commercial transaction forms and customer needs without increasing human burden. In addition, the total points can be changed according to the situation, and the total points can be totaled as service points for charitable organizations and other organizations, so that customers can be more interested in the point service and motivate them to purchase products. Become like

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration example of a score management system of the present invention.

FIG. 2 is an explanatory diagram of an overall system according to an embodiment of the present invention.

FIG. 3 is a diagram showing a processing procedure of an operation by a customer terminal.

FIG. 4 is a diagram showing a processing procedure of an operation by a customer terminal.

FIG. 5 is a diagram showing a processing procedure of an operation by a customer terminal.

FIG. 6 is a diagram showing a processing procedure of an operation by a store terminal.

FIG. 7 is a diagram showing a processing procedure of point management for a specific group.

FIG. 8 is a diagram showing an overall outline of a point issuing means.

FIG. 9 is a diagram illustrating an example of a point assignment rate setting screen by an administrator terminal.

FIG. 10 is a diagram showing an example of a point assignment rate setting screen by an administrator terminal.

FIG. 11 is a diagram showing an example of a point assignment rate setting screen by an administrator terminal.

FIG. 12 is an explanatory diagram of a point issuance process using a store specific date as a purchase condition.

FIG. 13 is an explanatory diagram of a point issuance process using a store specific period as a purchase condition.

FIG. 14 is an explanatory diagram of a point issuance process with a specific district as a purchase condition.

FIG. 15 is an explanatory diagram of a point issuing process using a customer specified date as a purchase condition.

FIG. 16 is an explanatory diagram of a point issuance process using a specific time slot as a purchase condition.

FIG. 17 is an explanatory diagram of a point issuance process using a specific product as a purchase condition.

FIG. 18 is an explanatory diagram of a point issuing process using the number of purchases as a purchase condition.

FIG. 19 is an explanatory diagram of a point issuing process using the number of accesses as a purchase condition.

FIG. 20 is an explanatory diagram of a point issuing process using a purchase price as a purchase condition.

FIG. 21 is an explanatory diagram of a point issuing process using a customer rank as a purchase condition.

FIG. 22 is an explanatory diagram of a point issuing process to which an accident property is added.

FIG. 23 is an explanatory diagram of a cumulative score updating process by the score counting means.

FIG. 24 is an explanatory diagram of a specific group collective totaling process by the point totalizing means.

FIG. 25 is a diagram illustrating an example of the appearance of a store terminal.

FIG. 26 is a diagram showing an example of a processing screen image of a display provided in the terminal.

FIG. 27 is a diagram illustrating an example in which a personal computer communication terminal is used as a customer terminal.

FIG. 28 is a diagram illustrating an example of guiding a target via personal computer communication.

FIG. 29 is a diagram illustrating an example of guiding a target through personal computer communication.

FIG. 30 is a diagram illustrating an example of guiding a target through personal computer communication.

FIG. 31 is a diagram illustrating an example of notification of point information using a voice service by telephone.

FIG. 32 is a diagram showing a display example of a cumulative score and a target achievement when a personal computer is used as a customer terminal.

FIG. 33 is a diagram for describing an example of receiving software information at a customer terminal.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Processing device 2 Data input means 3 Terminal 4 Customer recognition means 5 Point notification means 6 Service content storage means 7 Point counting means 8 Condition monitoring means 9 Point issuing means 10 Point assignment rate management means

 ──────────────────────────────────────────────────続 き Continuing from the front page (72) Inventor Masao Fujiwara 1015 Uedanaka, Nakahara-ku, Kawasaki-shi, Kanagawa Prefecture Inside Fujitsu Limited (72) Inventor Mamoru Matsumoto 1015 Kamiodanaka, Nakahara-ku, Kawasaki-shi, Kanagawa Fujitsu Limited ( 72) Inventor Yasuma Hiroshima 1015 Uedanaka, Nakahara-ku, Kawasaki City, Kanagawa Prefecture Inside Fujitsu Limited (72) Inventor Mitsumi Matsumoto 1015 Ueodanaka, Nakahara-ku, Kawasaki City, Kanagawa Prefecture Inside Fujitsu Limited (72) Inventor Satoshi Watari 1015 Ueodanaka, Nakahara-ku, Kawasaki City, Kanagawa Prefecture F-term in Fujitsu Limited (Reference) 3E042 CC04 CD04 CE04 EA01

Claims (13)

[Claims] 1. A score management system for managing a score issued to a customer for providing a service by a computer, wherein the score issuance means for issuing a score in accordance with a commercial transaction, and the issued score is calculated. Point accumulating means for accumulating the accumulated points by point scoring means, wherein the point issuance means is configured to change the point scoring rate according to a condition set for purchase at a store in a specific area or a specific counter in the store. A score management system comprising means. 2. A score management system for managing, by a computer, a score issued to a customer for providing a service, wherein the score issuance means for issuing a score in accordance with a commercial transaction, and a calculated score is calculated. Point accumulating means for accumulating the accumulated points by means of point scoring means. The point issuance means includes point scoring rate management means for changing the scoring rate to a high value according to conditions set for the purchase of a sales promotion product or all products in a series. A score management system characterized by having. 3. A point management system for managing points to be issued to a customer for providing a service by a computer, comprising: a point issuing means for issuing points according to a commercial transaction; Point accumulating means for accumulating the accumulated points. The point issuance means is provided in accordance with the fact that the number of purchases by the customer has reached a predetermined number, or the purchase frequency within a predetermined period, or the number of purchases by the customer. A score management system comprising a score assignment rate managing means for changing a score assignment rate according to a condition. 4. Connected to a customer terminal via a communication line,
A point management system for managing, by a computer, points to be issued to a customer in order to provide a service at the time of a commercial transaction through communication with a customer terminal. Point counting means for calculating the score and accumulating the accumulated points, wherein the point issuing means determines a condition determined according to the number of accesses of the customer terminal in a specific area, or a time for accessing the customer terminal. A score management system comprising a score assignment rate management means for changing a score assignment rate according to a condition determined according to a band. 5. Connected to a customer terminal via a communication line,
A point management system for managing, by a computer, a point to be issued to a customer for providing a service in a commercial transaction by communication with a customer terminal, the point issuing means for issuing a point according to the commercial transaction, Point counting means for calculating the score and accumulating the accumulated points, wherein the point issuing means increases the point awarding rate with respect to the operation of the customer terminal during a time period when the line usage rate of the communication line is low. A point management system comprising a point assignment rate management means for changing. 6. Connected to a customer terminal via a communication line,
A point management system for managing, by a computer, a point to be issued to a customer for providing a service in a commercial transaction by communication with a customer terminal, the point issuing means for issuing a point according to the commercial transaction, Point counting means for calculating the score and accumulating the accumulated points, wherein the point issuing means increases the point awarding rate with respect to the operation of the customer terminal during a time period when the line usage rate of the communication line is low. A point management system comprising a point assignment rate management means for changing. 7. A point management system for managing points to be issued to a customer for providing a service by a computer, wherein the point issuance means for issuing points in accordance with a commercial transaction, and the point issued is calculated. Point counting means for counting the accumulated points by means of a point issuing means, wherein the point issuing means includes means for issuing points to a customer in an undisclosed state prior to the transaction. Characteristic score management system. 8. The point management system according to claim 7, wherein the means for issuing a point to the customer in a state in which the point is not disclosed before the commercial transaction includes a step of setting a product point or a product point award rate for each commercial transaction unit. A point management system characterized by randomly changing the issue within a range. 9. A point management system for managing points to be issued to a customer for providing a service by a computer, wherein the point issuance means for issuing points according to a commercial transaction, and the point issued is calculated. A point totalizing means for totalizing the accumulated points, and the point totaling means comprises condition monitoring means for converting the accumulated points into points under a predetermined condition. 10. The point management system according to claim 9, wherein said condition monitoring means comprises:
A point management system comprising means for adding interest according to an accumulation period. 11. The point management system according to claim 9, wherein said condition monitoring means includes means for determining that there is no commercial transaction for a specific customer within a predetermined period and reducing the points. Management system. 12. A score management system for managing a score issued to a customer for providing a service by a computer, wherein the score issuance means for issuing a score in accordance with a commercial transaction, and the issued score is calculated. Point counting means for counting the accumulated points by converting the points managed by a certain store group into points managed by another store group at a predetermined rate in response to a customer request. A score management system comprising means. 13. A score management system for managing, by a computer, points issued to a customer for providing a service, the point issuing means for issuing points according to a commercial transaction, and calculating the issued points. Point counting means for counting the accumulated points by adding the points issued in accordance with the business transaction with the customer as the points of the groups registered in advance by the selection of the customer, and for each group. A score management system comprising means for totalizing data.