JP3723489B2 - Score management system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a service point score management system issued through a customer terminal or a store terminal as a sales promotion service associated with a commercial transaction.
[0002]
[Prior art]
In commercial transactions such as retail, so-called coupon tickets, stamps, or service tickets for service promotion (hereinafter referred to as points) are issued. In other words, coupons are issued and stamped on specific sheets according to the total purchase amount, and when the coupons or stamps reach a certain number, they can be exchanged for prizes or cash vouchers, or a portion of the purchase amount. Services for sales promotion such as appropriation are provided. However, in this method, the store issues the coupons, etc., by converting the points equivalent to the total purchase price, and confirms the number of coupons submitted by the customer when exchanging premiums. There was a problem that it was necessary to perform work that was prone to mistakes. In addition, customers must store coupons and seal sheets so that they are not lost, or calculate the number of coupons and check whether they have reached the required number for gift exchange. There was annoyance.
[0003]
In order to reduce the risk of such complications and loss of coupons, etc., when the payment is completed, the service points are counted using the POS terminal, and the number of points that can be exchanged for a predetermined prize has been reached. There is known a system (such as “POS terminal device” disclosed in Japanese Patent Laid-Open No. 63-40995) that prints on a receipt to notify whether or not the customer confirms the cumulative number of services until the settlement is completed. In addition, since actual services such as exchanging with free gifts are performed through the person in charge of the store, the burden on the store is heavy, and the content of the service is limited to free gift exchange and discounts. The problem remains that it is not possible to meet the customer needs.
[0004]
In addition, a method is used in which a card is used for customer identification, the total service score is converted by an automatic ticketing device, issued as a service ticket, read by a POS terminal, and applied to a part of the purchase amount (Japanese Patent Laid-Open No. 4-264996). “Service ticket issuance device and service ticket issuance method using this device” are also known, but customers always have a card when purchasing a product and lose the card and the converted service ticket. The store has the trouble of having to manage it, and since the store provides the service by converting the service score into a service ticket and reading it with a POS terminal, the service can be provided without any human intervention. However, the content of services is limited to discounts, and there remains a problem that it is not possible to meet the needs of customers seeking various services.
[0005]
In addition, there is a method in which the customer's purchase price is converted into points, and the accumulated point information is stored in a recording medium possessed by the customer, such as a magnetic card, and updated at the time of product purchase and service provision. There are the following problems.
[0006]
(1) The customer must always have a recording medium when purchasing the product.
[0007]
(2) The total score cannot be confirmed before purchasing the product.
[0008]
(3) When a recording medium is lost or destroyed, the accumulated point information is lost, and there are cases where it is difficult to restore the recording medium, and there is a risk that the recording will disappear.
[0009]
(4) Cumulative methods and service provision methods are fixed, and the changes cannot be flexibly handled.
[0010]
(5) Service information guidance methods are limited to in-store pamphlets and direct mail, and it is difficult to provide service information that meets the needs of users.
[0011]
[Problems to be solved by the invention]
Services desired by customers are not limited to gift exchanges and cash exchanges, and the variety of retail transactions is not limited to visit-to-store purchases, but the proportion of purchases by mail order using telephones and PCs is increasing. . In these types of commercial transactions, it is desired to provide services similar to store visit purchases.
[0012]
In addition, the store side not only issues the service score and establishes the customer, but also supports sales promotion that allows the customer to enjoy the purchase act according to the actual situation of the store and without the trouble of the customer. Need a management system.
[0013]
An object of the present invention is to make it possible to issue points flexibly for various purchase conditions, and to further promote sales. Another object of the present invention is to provide a point management system that can be used by both individuals and organizations, and can also be used for mail order sales.
[0014]
[Means for Solving the Problems]
In order to solve the above problems, the score management system of the present invention has the following means as shown in FIG.
[0015]
The customer recognizing means 4 is means for recognizing the customer by the ID signal of the customer who wishes to provide the service input from the data input means. The data input means 2 is a terminal 3, which is incorporated in the processing apparatus 1 or connected via a communication line such as a public line, for example, a customer terminal or a store terminal arranged in a store. The point notifying means 5 sends the point information such as the accumulated points and target points of the corresponding customer as primary information to the data input means 2 before using the communication line or providing the commercial transaction or service, This is means for sending service information in a field desired by the customer read from the service content storage means 6 to the data input means 2. The score counting means 7 updates the accumulated score periodically by the condition monitoring means 8 for adding or subtracting the customer's cumulative score according to the customer's commercial transaction status, and the customer's score is a group set in advance by the customer's selection. It is a means for performing batch conversion to be added to or converting to other group stores at a predetermined conversion rate. The score issuing means 9 has a score grant rate management means 10 for setting various score grant rates using a computer, thereby issuing a score calculated by multiplying a score grant rate determined in advance according to a commercial transaction. It is means to do.
[0016]
Point number granted rate management means 10 has a function of changing the number giving rate by the conditions set in the subject to purchase in a particular department within a specific area in a store or shop. As a result, it is possible to increase the rate of attracting customers at a store in a specific area or at a specific store in the store.
[0017]
Further, the score grant rate management means 10 has a function of changing the score grant rate to a high level depending on conditions set for purchase of sales promotion products or all series products. This makes it possible to promote the sales of the sales promotion product or the entire series.
[0018]
In addition, the point grant rate management means 10 has a function of changing the point grant rate according to conditions determined according to the number of purchases by the customer reaching a predetermined number, the purchase frequency within a predetermined period, or the number of customer visits to the store. Have. As a result, the customer's purchase frequency and the number of visits to the store can be increased.
[0019]
Further, when the present system is a system connected to a customer terminal via a communication line, the point grant rate management means 10 may determine whether the condition determined according to the number of accesses of the customer terminal in a specific area, or the customer It has a function of changing the point grant rate according to conditions determined according to the time zone for accessing the terminal. As a result, it is possible to preferentially access from a specific area or preferentially access during a time period when the system load is low.
[0020]
Further, when this system is a system connected to a customer terminal via a communication line, the point grant rate management means 10 responds to the operation of the customer terminal in a time zone when the line usage rate of the communication line is low. Has a function to change the score grant rate high. As a result, it is possible to distribute the load by giving preferential treatment to the time zone when the load on the communication line is small.
[0021]
In addition, when this system is a system connected to a customer terminal via a communication line, the score issuing means 9 gives the score given to the commercial transaction to the customer in an undisclosed state before the commercial transaction. Has a means to issue. As a result, it is possible to expect the number of points to be issued to the customer and to increase the willingness to purchase.
[0022]
In particular, when issuing points to a customer in an undisclosed state prior to a business transaction, by issuing a product by changing the product score or the product score grant rate randomly within a predetermined range for each business transaction unit, It becomes possible to make the customer interested in it.
[0023]
Further, the score totaling means 7 has condition monitoring means 8 for converting the accumulated points according to a predetermined condition. This makes it possible to change the score by a predetermined method according to the situation.
[0024]
In particular, by providing the condition monitoring means 8 with a function of accumulating interest according to the accumulated score and accumulation period held by the customer, the customer can be motivated to keep the score.
[0025]
Further, by providing the condition monitoring means 8 with a function for discriminating that a specific customer does not have a commercial transaction within a predetermined period and deducting points, the customer can be encouraged to continue the commercial transaction.
[0026]
In particular, the score counting means 7 according to the present invention has a function of converting a score managed by a store group into a score managed by another store group at a predetermined rate in accordance with a customer's request. As a result, different types of points between the store groups can be exchanged with each other for the convenience of the customer, and as a result, the customer's overall willingness to purchase can be enhanced.
[0027]
Further, the score counting means 7 according to the present invention has a function of adding the score issued in association with the commercial transaction with the customer as the score of the organization registered in advance by the customer's selection and summing up for each organization in a lump. Thus, for example, the provision of services, such as to collect specific coupons school units replace the school in fixtures and the like, it is possible to realize in a simple manner.
[0028]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings. In the point management system according to the present embodiment, the customer's ID signal input from a customer terminal or a store terminal connected using a processing device or a public line or the like is used to recognize both customers who come to the store and mail order. , The person in charge does not directly contact the customer, from point notification, issuance, aggregation to provision of services, the point grant rate can be changed at any time, the actual state of commercial transactions including mail order using telephones and personal computers It is possible to provide services that comply with the above without increasing the burden.
[0029]
In addition, the customer's terminal, the terminal in the store or the video cart that receives the service information and the video cart that receives the service information, etc. Notify information such as the target score of the service and the shortage score for it, thereby increasing the customer's interest in the score service, and promptly notify the customer's acquisition score when the customer selects the product. It becomes possible to improve.
[0030]
In the configuration example shown in FIG. 1, reference numeral 1 denotes a processing device having a CPU and a memory, which is installed in a store or business group center or VAN center, 2 is a data input means, and 3 is a customer terminal or store. Terminal 4, customer recognition means 5, score notifying means 5, service content storing means 6, score counting means 7, condition monitoring means 8, score issuing means 9, score grant rate management means 10 The data input means 2 may be integrated into the processing apparatus 1 side and installed in the store, and as in this example, a terminal 3 (customer terminal or customer terminal) connected via a communication line such as a public line. It may be provided on the store terminal side.
[0031]
The following description will be made using the case where the data input means 2 is arranged on a terminal 3 which is a customer terminal or a store terminal connected via a communication line. Further, a part of the processing function of the processing device 1 in the following description can be substituted in the terminal 3.
[0032]
The customer recognizing means 4 receives the customer ID number from the key input or the input of the characteristic information for customer certification at the terminal 3 which is a customer terminal or a store terminal, and identifies the customer.
[0033]
The point notifying means 5 first sends out the cumulative point information of the customer specified by the customer recognizing means 4 prior to the commercial transaction, and further stores a service content storage in which a service list prepared in advance corresponding to the customer's point information is stored. The service information is read from the means 6 within the range selected by the customer's terminal operation, and the information is sent to the terminal 3.
[0034]
The score counting means 7 counts the points issued by the score issuing means 9, calculates it by the condition monitoring means 8 for conversion under a predetermined condition, and sends the result to the score notifying means 5 as customer score information. .
[0035]
The score issuing means 9 calculates the score received from the terminal 3 by the score grant rate management means 10 that changes and stores the score grant ratio according to the conditions of the commercial transaction, and calculates it for the customer recognized by the customer recognition means 4. The score information is sent to the score counting means 7.
[0036]
FIG. 2 is an explanatory diagram of the entire system according to an embodiment of the present invention. In FIG. 2, the customer terminal 30a comprises a multimedia terminal 31a, a memory 32a, and a modem 33a. For example, the customer recognition means 4, the point notification means 5 and the point total are collected via the communication control device 26 using the public line 24. It is connected to a processing apparatus 1 having means 7, score issuing means 9, and various reference databases 12 such as a customer database. Similarly, the other customer terminal 30b includes a multimedia terminal 31b, a memory 32b, a modem 33b, and the like. The customer terminal can be constituted by a personal computer communication terminal or a video phone.
[0037]
The processing apparatus 1 is installed in a store, or in the case of a large-scale configuration having a plurality of stores, is installed in the calculation center or the business processing center. When one or more store terminals 35 for visiting customers are connected to the processing apparatus 1 and a customer ID signal (number) is input from the store terminal 35 or the customer terminals 30a, 30b (FIG. 2, (1)). The processing device 1 recognizes the customer by the customer recognition means 4, and if there is point information such as the accumulated score of the customer, the point notification means 5 sends the point information ((2) in FIG. 2). When purchase information is input, the score information calculated by the score issuing means 9 is sent to the score counting means 7, the score is summed up by the score counting means 7, and the updated score information is sent to the score notifying means 5. To do. The point notification means 5 sends the point information to the store terminal 35 or the customer terminals 30a, 30b and displays it.
[0038]
The customer terminals 30a and 30b are provided with functions such as online purchase of mail order, target guidance, point issuance, point inquiry, etc. by the processing device 1, and for customer visit purchase, target guidance via the store terminal 35, Functions such as point issuance and point inquiry are provided.
The processing device 1 and the customer terminals 30a and 30b are also connected to a host computer 27 such as a bank or a credit company through a public line 24 by a communication control device 26 '. The host computer 27 stores the customer account data in the memory 28, performs processing such as transfer and balance notification, balance inquiry and withdrawal, and can settle payment for online purchases and mail order purchases online. It has become.
[0039]
3, 4 and 5 show the processing procedure of the operation by the customer terminal. Hereinafter, the operation processing procedure of the customer terminal will be described with reference to FIGS.
[0040]
In step S1, an ID number for customer recognition is input from the customer terminal.
[0041]
In step S2, processing for connecting to the processing device 1 installed in the business processing center or the like via a line is performed, and a customer ID number is sent.
[0042]
In step S3, it is determined from the response from the center whether or not the input ID number is a registered customer ID number. If it is registered, the process proceeds to step S6. If not registered, the process proceeds to step S4. move on.
[0043]
In step S4, selection information indicating whether or not a new registration procedure is desired is input. If desired, the process proceeds to step S5, and if not desired, the process is terminated.
[0044]
In step S5, the designated customer registration procedure is performed, and the process returns to step S2.
[0045]
In step S6, customer instruction information from a menu or the like is input, and it is determined whether or not there is a request to enter a product purchase service. If the product purchase service is entered, the process proceeds to step S7, and if not, the process proceeds to step S16.
[0046]
In step S7, the current cumulative score of the customer is displayed. If necessary, the number of purchases, number of accesses, and target points are also displayed.
[0047]
In step S8, a score service screen is displayed. Introduce store specific date, customer specific date, service time, service period, service area, etc.
[0048]
In step S9, a product menu introduction is displayed. Information on specific products, sales promotion products, etc. is also introduced.
[0049]
In step S10, product category designation information is input from the product menu.
[0050]
In step S11, a product is displayed based on the designation of the product classification. Here, for example, point information such as product appearance, function, manufacturer name, amount of money, normal number of points, and point grant rate is displayed together.
[0051]
In step S12, selection information on the product desired by the customer is input and processed.
[0052]
In step S13, the bank name, account number, and payment / payment method selection information such as lump sum / installment payment desired by the customer are input and processed.
[0053]
In step S14, selection information of a product delivery method desired by the customer is input and processed.
[0054]
In step S15, the customer's cumulative score updated by product purchase is displayed.
[0055]
Next, in step S16, whether or not to start the point service process is selected by inputting customer instruction information. If so, the process proceeds to step S17. If not, the process proceeds to step S22.
[0056]
In step S17, the point service introduction is displayed.
[0057]
In step S18, the score service classification is displayed, and services that can be received in the vicinity of the index search and cumulative score are introduced.
[0058]
In step S19, a point service desired by the customer is selected by inputting the customer instruction information.
[0059]
In step S20, the content of the selected service is determined by inputting customer instruction information.
[0060]
In step S21, service procedures such as a free gift, a ticket, a search service, and software information are performed according to the selected service content.
[0061]
In step S22, if the service content is a software service, the process proceeds to step S23, and if not, the process proceeds to step S27.
[0062]
In step S23, the customer is inquired whether or not to receive the software service now. If the service is received now, the process proceeds to step S24, and if not received, the process proceeds to step S27.
[0063]
In step S24, the current score is displayed on the screen, and software service processing such as video software information, PCM music information, and game software information is started.
[0064]
In step S25, the software service process ends.
[0065]
In step S26, the customer's updated score is displayed.
[0066]
In step S27, customer instruction information is input. If there is an instruction to continue purchasing the product, the process returns to step S7, and if not, the process proceeds to step S28.
[0067]
In step S28, if there is an instruction to continue the point service, the process returns to step S17, and if not, the process ends.
[0068]
FIG. 6 shows a processing procedure of operations by the store terminal 35. The operation processing procedure of the store terminal 35 is as follows.
[0069]
In step S40, first, an ID number for customer recognition is input.
[0070]
In step S41, connection is made to the processing apparatus 1 installed in the store or in the business processing center.
[0071]
In step S42, it is determined from the response from the center whether the input ID number is a registered customer ID number. If registered, the process proceeds to step S45. If not registered, the process proceeds to step S43. move on.
[0072]
In step S43, selection information as to whether or not a new registration procedure is desired is input. If the procedure is desired, the process proceeds to step S44, and if not desired, the process is terminated.
[0073]
In step S44, a registration procedure is performed, and the process returns to step S41.
[0074]
In step S45, it is determined whether or not to enter the point service based on the instruction information. If the point service is entered, the process proceeds to step S46, and if not, the process ends.
[0075]
In step S46, the current cumulative score of the customer is displayed.
[0076]
In step S47, the score service classification is displayed, and services that can be received in the vicinity of the index search and accumulated score are introduced.
[0077]
In step S48, the customer's desired point service instruction information is input.
[0078]
In step S49, the service to be provided is determined based on the input of the instruction information.
[0079]
In step S50, a service procedure for providing a free gift or a ticket is performed.
[0080]
In step S51, the customer score updated by the provision of the service is displayed.
[0081]
In step S52, it is input whether or not the point service is to be continued. If so, the process returns to step S46, and if not, the operation process is terminated.
[0082]
FIG. 7A shows a processing procedure of the point management operation for the specific group by the customer terminal 30 and the store terminal 35, and FIG. 7B shows an example of a specific group designation process display screen.
[0083]
In step S60 of FIG. 7A, an ID number for customer recognition is input.
[0084]
In step S61, a connection is made to the processing apparatus 1 installed in the store or in the business processing center via a line or the like.
[0085]
In step S62, it is determined whether or not the input ID number is a registered customer ID number. If registered, the process proceeds to step S65, and if not registered, the process proceeds to step S63.
[0086]
In step S63, selection information as to whether or not a new registration procedure is desired is input. If there is a request for the procedure, the process proceeds to step S64, and if not desired, the process ends.
[0087]
In step S64, a customer registration procedure is performed, and the process returns to step S61.
[0088]
In step S65, the current cumulative score of the customer is displayed.
[0089]
In step S66, designation of a specific organization registered in advance is input by displaying the organization name, the target the organization wants, the target score, the current cumulative score, and the like as shown in FIG. 7B. If specified, the next step 67 is executed, and if not, the process is terminated.
[0090]
In step S67, the customer's score is added to the specific group designated in step S66, and the operation process is terminated.
[0091]
As shown in FIG. 7B, the processing device displays a group name of a specific group registered in advance, a target and a target score desired by the group, and a current cumulative score. This screen is always displayed when the store terminal is on standby, and is displayed when it is determined that the customer belongs to a specific organization registered in advance by operation from the terminal or received product purchase information. The
[0092]
Next, processing functions and function realizing means for realizing management of customers and their points and providing services to customers will be described for each processing function.
1. Functional point management that manages points includes issuance, aggregation, and notification of points.
1.1. Function for Issuing Points Figure 8 is a general overview of the point issuing means. In FIG. 8, a host computer, a store computer, or a POS register is used as the processing device 1. A purchase condition table 14 is provided in the processing apparatus 1, and a plurality of purchase conditions can be arbitrarily set from the administrator terminal 11 as needed. Each purchase condition is associated with a score grant rate and score calculation information. When the product purchase information is received from the store terminal 35 or the customer terminal 30, the product purchase information log 13 stored in advance is referred to, the received information is processed / extracted, and the product purchase information 15 in a predetermined format is created. The product purchase information 15 includes a terminal ID, purchase date, purchase time, customer ID, product code for each purchased product, quantity, amount, total quantity purchased, total price information, and the like. Then, based on the product purchase information 15, the purchase condition table 14 and various reference databases 12 are referenced to determine whether or not the current purchase satisfies the conditions of the purchase condition table 14. If the condition is satisfied, the purchase point this time is calculated and sent to the point totaling means 7.
[0093]
(A) to (j) of FIG. 9 to FIG. 11 show examples of setting screens used when the score grant rate management means 10 sets the score grant rate and the like from the administrator terminal 11. Prior to the description of each process of the score issuing means 9, the setting items on these screens will be described.
[0094]
When setting the specific day score grant rate, the target day, the month or day of the period, or the day of the week is entered on the specific day score grant rate setting screen as shown in FIG. Also, the score grant rate is input, and selection information of either the total amount or the total score is input to the target of the score calculation information.
[0095]
When setting the specific period point grant rate, enter the month and day of the target period on the specific period point grant rate setting screen as shown in FIG. 9B, select the target of the score calculation information, Enter the number that will be the minimum requirement and the number of points to be granted.
[0096]
When setting the specific district score grant rate, enter the target district code on the specific district score grant rate setting screen as shown in Fig. 9 (c), select the target of the score calculation information, and give the score grant rate Enter.
[0097]
When setting the customer specific day score grant rate, the customer specific day score grant rate screen as shown in FIG. 9D is used to select the target customer specific date, select the target of the score calculation information, Enter the grant rate.
[0098]
When setting the specific time zone score assignment rate, enter the target time zone on the specific time zone score assignment rate setting screen as shown in FIG. Enter the grant rate.
[0099]
When setting the specific product score grant rate, one or a plurality of target product codes, product names, and score grant rates are input on the specific product score grant rate setting screen as shown in FIG.
[0100]
When setting the number-of-purchase score granting rate, the score-scoring rate for each purchase rank is input in a stepwise manner on the purchase-scoring rate setting rate setting screen as shown in FIG.
[0101]
When setting the access frequency score granting rate, the score granting rate of each access frequency rank is input in a stepwise manner on the access frequency score granting rate setting screen as shown in FIG.
[0102]
When setting the point granting rate by amount, the point granting rate of each purchase amount rank is input in a step-by-step manner on the point granting rate setting screen by amount as shown in FIG.
[0103]
When setting the customer rank score grant rate, the customer rank score grant rate setting screen as shown in FIG. 11 (j) is used to input the customer rank score grant rate while changing it in stages.
1.1.1. Function to count purchases with specific conditions
1.1.1.1. Function to count store purchases on specific days When issuing points for use on a specific day, the store purchases on the days and days specified by the store, purchases on weekdays or holidays, or concentrated purchases in a short period of time Count by changing the point grant rate of customers in limited areas. This enhances sales promotion effects during special sales days and sales, increases repeat purchases by customers, and increases sales promotion effects when opening a new store or entering a new district.
[0104]
FIG. 12 is an explanatory diagram of a score issuing process by setting a store specific day.
[0105]
In the example of FIG. 12, the purchase conditions set in advance on the specific day point grant rate setting screen of FIG. 9A are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, the purchase date in the product purchase information 15 is checked against the purchase conditions in the purchase condition table 14, and if the conditions are satisfied, the current purchase points are calculated and sent to the point counting means 7. In this example, the purchase date is December 01, 1992, and the purchase date satisfies the purchase conditions. Therefore, the point purchase rate is 2% × total amount 3000 yen = 60 points.
[0106]
FIG. 13 is an explanatory diagram of a score issuing process by setting a store specific period.
[0107]
In the example of FIG. 13, purchase conditions set in advance on the specific period score assignment rate setting screen of FIG. 9B are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, the purchase date in the product purchase information 15 and the total amount within the period are checked against the purchase conditions in the purchase condition table 14, and if the conditions are satisfied, the current purchase points are calculated and the points are aggregated. Send to means 7. In this example, the purchase date in the period from February 01, 1993 to March 01, 1993 is 33,000 yen, and the total amount in the purchase period satisfies the purchase condition. The score is 20 points (fixed) as the current purchase score.
[0108]
FIG. 14 is an explanatory diagram of the point issuance processing by the specific district setting.
[0109]
In the example of FIG. 14, purchase conditions set in advance on the specific district score assignment rate setting screen of FIG. 9C are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, a district code is retrieved and extracted from the terminal database 12a using the terminal ID in the product purchase information 15 as a key, and checked against the purchase conditions in the purchase condition table 14 related to the district code. If the condition is satisfied, the current purchase score is calculated and sent to the score counting means 7. In this example, the district code retrieved from the terminal database 12a is 1234, and the district code satisfies the purchase condition. Therefore, the point purchase rate is 3% × total amount 33,000 yen = 99 points as the current purchase score.
1.1.1.2. Function that counts customer's specific day purchases A customer's specific date can be defined as a condition for issuing points by changing the point grant rate. That is, the store refers to customer information, sets a specific date for each customer, and changes the point grant rate by birthday access (store visit), wedding anniversary access (store visit), or the like. Thereby, customer-oriented sales promotion can be effectively enhanced.
[0110]
FIG. 15 is an explanatory diagram of score issue processing based on a customer specific date.
In the example of FIG. 15, the purchase conditions set in advance on the customer specific day point grant rate setting screen of FIG. 9D are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, the date of birth is retrieved and extracted from the customer database 12b using the customer ID in the product purchase information 15 as a key, and checked against the purchase conditions in the purchase condition table 14. If the condition is satisfied, the current purchase score is calculated and sent to the score counting means 7. In this example, the purchase date December 01, 1992 coincides with the birth date December 01 retrieved from the customer database 12b, and the purchase date and the customer birth date satisfy the purchase condition. The point purchase rate is 3% x total amount 33,000 yen = 99 points.
1.1.1.3. Function that counts the purchase of a certain time The time that is specifically determined by the store can be defined as a condition for issuing points by changing the point grant rate. For example, the point grant rate is increased with respect to the purchase amount in the morning or during the time service, or the high score grant region is shifted depending on the time of day. As a result, the ability to attract customers during the off-hours of the store can be improved. In addition, access from customer terminals can be leveled.
[0111]
FIG. 16 is an explanatory diagram of score issue processing in a specific time zone.
[0112]
In the example of FIG. 16, the purchase conditions set in advance on the specific time point grant rate setting screen of FIG. 10E are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, the purchase time in the product purchase information 15 is checked against the purchase conditions in the purchase condition table 14, and if the conditions are satisfied, the current purchase points are calculated and sent to the point counting means 7. In this example, the purchase time is 10:30 am, and the purchase time satisfies the purchase condition. Therefore, the point purchase rate is 3% × total amount 33,000 yen = 99 points.
1.1.1.4. Function to count purchases of specified products Purchases of specified products can be defined as a condition for issuing points by changing the point grant rate. Change the number of items on a daily basis, or increase the point grant rate for purchases of sales promotion products or series products. This improves the sales promotion effect of new products and priority products.
[0113]
FIG. 17 is an explanatory diagram of a point issue process by specifying a specific product.
[0114]
In the example of FIG. 17, purchase conditions set in advance on the specific product score grant rate setting screen of FIG. 10 (f) are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, one or more product codes in the product purchase information 15 are checked against the purchase conditions in the purchase condition table 14, and if the conditions are satisfied, the current purchase points are calculated and the score totaling means 7 Send it out. In this example, the product code is 1235, and the product code satisfies the purchase condition. Therefore, the point purchase rate is 3% × the applicable product amount 6000 yen = 18 points.
1.1.2. Function to determine purchase behavior
1.1.2.1. Function to count the number of purchases The number of customer purchases is counted by the host computer or POS register. In accordance with the number of times of purchase, the point grant rate is changed and points are issued. That is, the achievement of a specific number of purchases and continuous purchases are determined to increase the point grant rate. Thereby, a customer's repeat purchase rate can be improved.
[0115]
FIG. 18 is an explanatory diagram of the point issue processing based on the number of purchases.
[0116]
In the example of FIG. 18, the purchase conditions set in advance on the purchase number point grant rate setting screen of FIG. 10G are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. The total number of purchases is searched from the customer database 12b using the customer ID in the product purchase information 15 as a key, and the total number of purchases is incremented by one. Then, the cumulative number of purchases is checked against the purchase conditions in the purchase condition table 14, and if the condition is satisfied, the current purchase points are calculated and sent to the point counting means 7. For example, if the cumulative number of purchases retrieved from the customer database 12b is 30 times, the new cumulative number is updated to 31 times, and the point grant rate for the cumulative purchase count is 2%. X Total amount of money 33,000 yen = 66 points is the number of points purchased this time.
1.1.2.2. Function that determines access conditions Judges access conditions and issues points according to the access conditions. For example, the number of accesses is counted every time, and the point grant rate is increased step by step by accessing several times. In addition, points are issued by changing the point grant rate for customer access in a specific area. In addition, the point grant rate is changed by judging the access time zone, such as increasing the score grant rate for use in the time zone where the line usage rate is low. This will increase the frequency of customer terminal usage and improve sales such as access fees and purchases.
[0117]
FIG. 19 is a diagram for explaining the point issue processing based on the number of accesses.
[0118]
In the example of FIG. 19, purchase conditions set in advance on the access frequency score assignment rate setting screen of FIG. 10H are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, the number of accesses of the customer is searched from the customer database 12b using the customer ID in the product purchase information 15 as a key, and the number of accesses is incremented by one. The result is checked against the purchase conditions in the purchase condition table 14, and if the condition is satisfied, the current purchase points are calculated and sent to the score totaling means 7. For example, if the number of accesses retrieved from the customer database 12b is 230, the number of accesses is updated to 231, and the point grant rate for the number of accesses is 2%. 33,000 yen = 66 points will be the purchase points this time.
1.1.2.3. Function for counting the number of visits The number of visits is counted by the host computer or POS register, and points are issued according to the number of visits. That is, the point grant rate is changed by determining the number of visits to the store or continuous purchases. Thereby, a customer's repeat purchase rate can be improved.
1.1.3. Function to set customer base Rank of score grant rate is determined by customer attributes. In other words, the grant rank is determined according to the customer's purchase amount, purchase count, access count, store visit count, or customer information such as the customer's job type and address (local residents priority type), and the score grant rate is determined according to the grant rank Change. This can improve the retention of good customers.
[0119]
FIG. 20 is an explanatory diagram of the point issue processing based on the purchase amount.
[0120]
In the example of FIG. 20, the purchase conditions set in advance on the amount-by-money point assignment rate setting screen of FIG. 11 (i) are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. Then, the total amount in the product purchase information 15 is checked against the purchase conditions in the purchase condition table 14. If the condition is satisfied, the current purchase score is calculated and sent to the score counting means 7. In this example, the total amount is 33,000 yen, and the point grant rate of the total amount is 2%. Therefore, the point purchase rate is 2% × total amount 33,000 yen = 66 points.
[0121]
FIG. 21 is an explanatory diagram of score issue processing by customer rank.
[0122]
In the example of FIG. 21, the purchase conditions set in advance on the customer rank point grant rate setting screen of FIG. 11 (j) are stored in the purchase condition table 14. When product purchase information is received from the store terminal 35 or the customer terminal 30, the received information is processed / extracted to create product purchase information 15 in a predetermined format. The customer rank is searched and extracted from the customer database 12b using the customer ID in the product purchase information 15 as a key. The customer rank is checked against the purchase condition table 14, and if the condition is satisfied, the current purchase score is calculated and sent to the score counting means 7. In this example, the customer rank retrieved from the customer database 12b is A, and the score grant rate of A's customer rank is 2%, so the score grant rate 2% × 33,000 yen = 66 points is the current purchase score. .
1.1.4. Function to add accidentality Issue a score with an accidentality that cannot be anticipated in advance. Therefore, the product score is issued to the customer in an undisclosed state. In addition, in order to make it possible to acquire points as if playing a game, product scores and score grant rates are randomly generated according to terminal operations, or points are scored based on the results of betting scores with the game software of customer terminals. Allow customers to earn points at the rate of grant. In addition, bonus points are issued to special customers such as the 10,000th visitor. As a result, purchasing activities are made entertaining and customers' willingness to purchase is improved.
[0123]
FIG. 22 is an explanatory diagram of the point issuance processing to which accidentality is added. The customer terminal 30 or the store terminal 35 uses the purchase amount, transaction number, purchase date / time in the purchased product registration process, or the number entered by the customer from the keyboard or the pin pad 3-1, as an input parameter. In the point grant rate generation process, a score or a score grant rate is randomly generated within a predetermined range. When the processing device 1 receives the calculated score or score grant rate randomly determined at the customer terminal 30 or the store terminal 35 together with the product purchase information, the processing device 1 compares the received calculated score or score grant rate with the purchase condition table 14. Taking the obtained result into consideration, the current purchase score is calculated and sent to the score counting means 7.
1.2. Functions for counting points The functions for counting points include a function for storing accumulated points, a function for calculating points, a function for determining a counting unit, and a function for converting accumulated points.
1.2.1. Function for storing accumulated points Accumulated points are stored in the host computer, POS register, and customer terminal.
1.2.2. Function to calculate the number of points
1.2.2.1. Function to add points The number of points is added by the host computer or POS register, etc., and the price of the product can be calculated by using the total number terminal with barcode scanner installed in the store or the reader attached to the cart in the store. Count product points.
1.2.2.2. Functions that refer to conditions Regularly monitor the customer's cumulative points, add interest points according to the cumulative points, and subtract according to the non-purchase period. This increases the frequency of continuous purchases by customers.
[0124]
FIG. 23 is an explanatory diagram of cumulative score update processing.
[0125]
In FIG. 23, the score counting means 7 adds the current purchase score issued by the score issuing means 9 to the cumulative score of the customer stored in the customer database 12b, and updates the latest purchase date. In addition, the condition monitoring means 8 refers to a preset cumulative score update condition table 16 to periodically determine the purchase behavior of the customer, and calculates and updates the cumulative score of the customer. The periodic cumulative score update process in the condition monitoring unit 8 is started at predetermined intervals such as monthly, semi-annual or annual.
[0126]
Assuming that the processing date of the periodic cumulative score update processing is December 1, 1992 in the example of FIG. 23, the customer with the customer ID 111111 has the latest purchase date of August 10, 1991, Since there is no purchase for 6 months, a 10% deduction process is performed according to the purchase conditions in the cumulative score update condition table 16. The cumulative update score is 500 points− (500 points × 10%) = 450 points. Further, the customer with the customer ID 122222 has the latest purchase date of October 20, 1992, and 2% additional processing is performed for the cumulative score of 800 points according to the purchase conditions in the cumulative score update condition table 16. The cumulative update score is 800 points + (800 points × 2%) = 816 points. Further, since the customer whose customer ID is 122333 is the latest purchase date October 20, 1992 and the cumulative total is 1000 points or more, 3% additional processing is performed according to the purchase conditions in the cumulative score update condition table 16. The update cumulative score is 2000 points + (2000 points × 3%) = 2060 points.
[0127]
In this way, the condition monitoring means 8 is periodically activated every predetermined period, and is checked against the cumulative score update condition table 16 on the condition of the purchase date stored in the customer database 12b. Add or subtract interest points from the customer's cumulative points.
1.2.3. The number of functional points that determine the counting unit can be counted in units of customers, pre-registered families, specific small groups, etc. In addition, for a group of customers who join a group, for example, when providing a service in which specific coupons are collected for each school and exchanged for on-premises equipment, the points are collectively counted.
[0128]
FIG. 24 is an explanatory diagram of specific group collective processing.
[0129]
In FIG. 24, the score counting means 7, when receiving the product purchase information from the store terminal 35, processes / extracts the received information and creates the product purchase information 15 in a predetermined format. The affiliated customer group ID is searched and extracted from the customer database 12b using the customer ID in the product purchase information 15 as a key, and if the affiliated customer group ID exists, the current purchase score calculated by collating with the purchase condition table 14 is calculated. The result is added to the corresponding customer group cumulative score in the group customer database 12d, and the result after the addition is displayed on the store terminal 35.
[0130]
In this way, by providing a function for collectively counting a specific group, the customer side and the retail side have the following merits. Aggregation processing and the like are performed by the system on the business side rather than the customer side, so there is no effort on the customer side. The retailer has the advantage of increasing the purchase of customers belonging to the organization, increasing sales, and gaining the trust of a community-contributing store and supporting the corporate image by sponsoring the campaign.
[0131]
For example, by always displaying the following campaign on a cumulative point display terminal installed in the store, sales to the group officials are promoted.
[0132]
“XX Elementary School PTA-like Jump Box Donation Campaign October 1-November 30 target 4000 points now 3264 points and 736 points left”.
1.2.4. Function point counting means 7 for converting cumulative points The customer's or business operator's request can move the customer's cumulative points between stores via the common center of the same group, The customer's cumulative score is converted at a predetermined rate between different stores. As a result, a plurality of types of point services can be shared, and serviceability for customers can be improved.
1.3. Function point notification for notifying points The point score notification will be described with reference to FIG. In FIG. 1, the point notifying unit 5 receives the point information including the accumulated points of the customers, the target points for the desired service, the shortage points, and the like, and the service information stored in the service content storage unit 6. To send. In addition to notifying by customer terminals such as multimedia terminals and dedicated store terminals, banks and other shared terminals, in-store video cart POS register terminals, terminals with barcode scanners, etc., notification by telephone voice service or facsimile, Display on interactive TV screens such as personal computer communication screens and videophones, make certain CATV channels available for reference at all times, periodic issuance of electronic catalogs (CD-ROM) and provision with IC cards, free public lines There is a means for sending information to the customer terminal using the status.
[0133]
FIG. 25 is an example of the appearance of the store terminal 35.
[0134]
In FIG. 25, the store terminal 35 includes a display 35-1 and operation keys 35-2, and is connected to the processing apparatus 1 installed in the store or a business processing center or the like. The display 35-1 displays guidance for operation procedures performed by the customer, point information, service information, and the like, and is also used for part of operations by the customer. The operation key 35-2 is also used for operation by the customer.
[0135]
By inputting the customer ID to such a store terminal 35, the cumulative score and the product to be exchanged at that time can be confirmed, and the product can be exchanged by mailing at a later date by specifying the product number. Therefore, there is an advantage that the point and the product can be confirmed immediately, and the exchange procedure with the product can be performed with a simple operation.
[0136]
In addition, by adding similar functions to bank terminals such as cash dispensers, it is possible to reduce system costs by diverting equipment and strengthen services by tying up banks and stores.
[0137]
FIG. 26A shows an example of a processing screen image of a display provided in a customer terminal or store terminal 35, and FIG. 26B shows an example of a display image of a customer display of a POS register terminal.
[0138]
In FIG. 26 (A), the customer ID, customer name, cumulative score, etc. are displayed on the display 35-1 of the store terminal 35, and each item can be selected, confirmed, canceled, terminated, etc. by a tentacle or mouse click. An up movement key 35-1a, a down movement key 35-1b, a procedure key 35-1c, an OK key 35-1d, a cancel key 35-1e, and an end key 35-1f are provided. When you select a product you want to exchange according to the operation guide, the product name, photo of the product, the required number of points, whether or not you can exchange with the current cumulative number, the total number of points used in the exchange, and the remaining points after the exchange Is displayed.
[0139]
In FIG. 26 (B), the customer display screen 35-3 of the POS register terminal displays a deposit amount display section 35-3a for displaying the deposit amount of the customer at the time of payment of the customer, and a fishing amount for the deposit amount. And a cumulative score display unit 35-3c for displaying the cumulative score at the current time of the customer.
[0140]
FIG. 27 shows an example in which a personal computer is used as a customer terminal and a personal computer communication screen is used.
[0141]
In FIG. 27, the customer performs point information such as cumulative points, service information, and service exchange procedures from the customer terminal 30 via the host computer 29 of the personal computer communication center. The processing device 1 records the customer's personal computer communication type and personal computer communication ID as the customer ID in the customer information record 17 stored in the customer database 12b in advance, and the relevant database of the host computer 29 of the corresponding personal computer communication center. Customer information records 17 are transmitted at regular intervals. When the customer logs in by personal computer communication, the host computer 29 of the personal computer communication center recognizes the communication ID as the customer ID from the member management master data 12e (FIG. 27 (1)), and stores the point information by the customer database 12b '. Inquiry is made (Fig. 27 (2)), service information is provided, exchange product confirmation (Fig. 27 (3)), product exchange procedure (Fig. 27 (4)), etc. are performed using the exchange product information list 12f. Update data including the product replacement request is sent to the processing device 1. The processing device 1 updates the customer information record 17 based on the received update data, and ships the product based on the information transmitted to the exchange request product management 18.
[0142]
Customers can enjoy the advantage of being able to access freely while at home.
1.3.1. Function to guide the target number As mentioned above, as a means to guide the service contents with electronic information, as described above, it is periodically issued by electronic catalog (CD-ROM), provided by IC card, listed in the previous section 1.3 Inquire about the service contents on the screen of the terminal, make it possible to always refer to the specific channel of CATV, display on the personal computer communication screen, display on the interactive TV screen, guide with the target according to the taste of the customer There are realization means such as displaying by specifying the prize genre, guiding the prize by keyword search, and sending out the prize information when the line is free.
[0143]
In addition, by presenting the service contents according to the cumulative score state, the customer can be notified of the most necessary information at that time. As a means to achieve this, the next service is provided by guiding the target closest to the cumulative score, searching for and displaying services that can be received within the current score range, increasing the guidance frequency near the score of disposal promotion prizes, high-intensity display, etc. There is a means of guiding information.
[0144]
Furthermore, it is possible to adopt means such as guiding the number of products with a video cart in the store, or sending out a catalog or the like when a specific number of points is reached.
[0145]
An example in which a target is guided to a customer who uses personal computer communication will be described with reference to FIGS.
[0146]
FIG. 28 shows an example of searching for services that a customer who uses personal computer communication can receive within the score range. The customer terminal 30 is connected to the processing device 1 via the public line 24. The customer follows the operation guidance on the screen, enters the customer ID, selects the desired genre such as leisure or goods, and points such as the current cumulative score, the number of points required for each referenced service, and the number of points remaining after receiving and receiving the service get information. The selection can proceed to a procedure for receiving a service that can be exchanged for the current cumulative score. The processing device 1 determines the customer ID received from the customer terminal 30, searches the customer database 12a for the cumulative score of the customer, sends it to the customer terminal 30, and then uses the cumulative score as a key from the point-specific service data 12g. The corresponding service information is retrieved and sent to the customer terminal 30.
[0147]
Customers can view their accumulated points at a glance on a personal computer at home, and can see the services that allow them.
[0148]
FIG. 29 shows an example in which a customer who uses personal computer communication searches for a target according to his / her preference, and particularly shows an example in which guidance for a target is selected by genre. The customer terminal 30 is connected in the same manner as in FIG. When the customer inputs the customer ID according to the operation guide on the screen, the cumulative score is displayed and the genre menu is displayed. When the genre desired by the customer is selected, the processing device 1 retrieves and extracts the corresponding service information from the field-specific service data 12h and sends it to the customer terminal 30. The screen of the customer terminal 30 displays a list of service contents of the selected genre, points required for the service, and points up to the target obtained by subtracting the points required for the service from the cumulative points of the customer.
[0149]
FIG. 30 shows an example in which a customer using personal computer communication searches for a target according to his / her preference. In particular, the target is directly designated on the entry screen and guided by the expert system in the processing apparatus 1. The customer terminal 30 is connected in the same manner as in FIG. The customer inputs the customer ID in accordance with the operation guide on the screen, and inputs “desired target for 2 days and 1 night in Atami” if the desired target is within 50 characters. As a result, the expert system of the processing device 1 searches the service database 12i, inquires about a desired option such as a meal, and notifies the number of points (shortage number) necessary for the transfer of the target.
[0150]
FIG. 31 is a diagram showing an example of point information notification by voice service by telephone.
[0151]
In FIG. 31, the processing device 1 searches and extracts customers to be notified at regular intervals using the notification date designation of the customer information record 17 in the customer database 12b as a key, and provides service guidance to the customer's telephone via the public line 24. The voice message and point information are notified by voice.
[0152]
When a personal computer is used as a customer terminal, the customer's accumulated points are displayed on the initial screen at the time of access, so that the customer is always aware of the points and promotes the motivation to achieve the goal. be able to. Furthermore, for example, as shown in FIG. 32, by displaying the target and the current score in a graph, it is possible to visualize the target achievement status and increase the willingness to achieve the target.
[0153]
FIG. 32A shows an example in which the current cumulative score is displayed in a band shape and the number of points reached to the desired target is displayed as a scale. It is also possible to display this band graph on the screen during the point service and software service processing. As a result, the cumulative point subtraction state can be immediately known during service provision or after service replacement processing.
[0154]
FIG. 32B is an example in which the selected target score is displayed in a graph corresponding to the entire screen area, and the ratio area of the current cumulative score with respect to the target achievement of 100% on the entire screen is displayed in reverse color. . As a result, the current score status for the target can be understood at a glance, and the motivation to reach the target further increases as the cumulative score ratio area increases.
[0155]
FIG. 32C shows an example in which the target is displayed as an image illustration of a free gift, and the ratio area of the cumulative score with respect to 100% of the target achievement level of the complete display is displayed in reverse color. Further, as shown in FIG. 32 (d), when the target is displayed as an image illustration, it may be displayed in a stepped manner with a ratio area of accumulated points with respect to 100% of the complete achievement target. As the degree of goal achievement approaches 100%, it is possible to increase the expectation to reach the goal by clarifying the shape of the goal.
[0156]
In the screens of FIGS. 32B to 32D, when the target is switched, the screen is instantly switched to a screen showing the target achievement level corresponding to the new target.
1.3.2. Function for Presenting Cumulative Points Interactive television screens such as voice service by telephone, display on personal computer communication screen, notification by facsimile, videophone screen, etc. as means for presenting cumulative points at customer terminal 30 , Display on a specific channel of CATV, display the current score on the first screen of access, display the target and cumulative score on a graph, hold the cumulative score in customer terminal memory, when the line is idle It is possible to adopt means such as rewriting the customer terminal memory or periodically displaying the current score on the terminal screen.
[0157]
Further, when presenting the accumulated score in the store, the product price and score are displayed on the display attached to the store cart, informed by the speech synthesizer of the store terminal 35, and the customer's current score is searched and displayed on the store display. , It is possible to use a means that always displays the cumulative score of a specific group on the in-store display.
[0158]
Also, since the customer's cumulative score is managed by the operator's computer, it is possible to notify the current cumulative score by mail.
1.3.3. Function for Presenting Shortage Points Interactive television screens such as providing voice service by telephone, displaying on personal computer communication screen, notifying by facsimile, and videophone screen as means for presenting the shortage point at customer terminal 30 , Display on a specific channel of CATV, display the shortage score on the first screen of access, hold the shortage score in the customer terminal memory, rewrite the customer terminal memory when the line is free, invalid the score on the screen Means such as warning the deadline can be adopted.
[0159]
In addition, when presenting the shortage score in the store, means such as a notification of the shortage score with respect to the customer's target can be used on the display in the store, which is notified by the speech synthesizer of the store terminal 35.
2. Functionality to provide services As a function to provide services, a function to check service implementation and points is prepared.
2.1. Functions for implementing services
2.1.1. Functions that provide cash Services such as cashing the accumulated points and transferring them to the customer's bank account, or applying the accumulated points to some or all of the line usage fees are possible.
2.1.2. Functional goods that provide goods Services such as sending flowers to celebrate customers on a specific date, sending birthday cards etc. to celebrate, and issuing tickets are possible.
2.1.3. Functions that provide information Service (premium) is generally provided to customers by premiums, tickets, etc. In this example, software information that is particularly attractive via communication lines, For example, video software such as movies, PCM music software, game software, etc. are provided.
[0160]
The information to be provided can include not only paid software information such as video software information and PCM music information, but also tourist guide information desired by the customer, specific information such as various databases, and the like.
[0161]
There are two methods of payment: a method of converting the software supply time and the number of payments into points and subtracting them before and after receipt, or a method of subtracting in analogy in proportion to the time when the service is being provided. is there. In the case of the method of subtracting step by step according to the service providing time, the current cumulative score and deduction status are displayed as a graph or numerical value on the screen of the customer terminal.
[0162]
FIG. 33 shows a configuration for receiving a software information service at a customer terminal. The host-side processing device stores customer points and manages points. In this example, the customer terminal also stores points and manages points. Therefore, the customer terminal includes a modem 50 that converts a signal from a line, a display unit 51 of a display, a control unit 52 that performs display control, an input unit 53 such as a keyboard and a pin pad, and a processing unit 54. Further, the processing unit 54 has a score management unit 55 that manages the score of the customer, an input / output control unit 56 that performs input / output control, a calculation unit 57 that performs calculations such as a score, and a score storage memory 58 that stores the score.
[0163]
The display unit 51 displays the number of points necessary for the software information service received this time, the number of points currently held by the customer, and the like. The management of points when receiving a software information service is performed in units of the number of software information or software information provision time units, depending on the type of software information.
2.1.4. Function to provide service Services provided include sightseeing tour invitations and health checkup counseling for customer health management.
2.1.5. Functions that provide honors Honor scores by displaying point donors for public organizations on store displays and other public screens. It is also possible to automatically apply for the awarding of relevant points to government agencies, etc. via the line.
2.2. Function for confirming the number of points As a function for monitoring the number of points and a function for subtracting the serviced portion, the processing device 1 increases or decreases the number of points and monitors the execution of the service, and the customer ID and password from the store terminal 35 or the customer terminal 30 Means for making it possible to refer to it at any time from the input.
3. Ability to manage customers
3.1. Function for registering customers Create a customer database for customer management and provide means for registering customer data.
3.2. Functionality to delete a customer Provide a means to delete registered data of customers who do not want functional services or who have lost their qualifications from the customer database.
3.3. Function for recognizing customers The customer recognition means 4 of the processing device 1 recognizes the customer himself / herself. The methods include a method for recognizing customer specific information such as password, personal computer communication ID, customer handwriting, customer name and address, and customer personal information such as customer body information, fingerprint, voiceprint, eye pattern, etc. There is a method to recognize by features.
[0164]
As described above, the present embodiment can be implemented in the following various modes.
[0165]
(1) Point issuing means for issuing points according to commercial transactions, point counting means for calculating the issued points and totaling the accumulated points, point notifying means for notifying customers of point information, and customer terminals Alternatively, a customer recognition means for identifying the customer by receiving the customer ID number from the key input from the store terminal or the characteristic information for customer certification is provided, and the customer identified by the customer recognition means is provided by the point notification means. On the other hand, the cumulative point information is first transmitted prior to the business transaction.
[0166]
(2) The customer terminal notifies the customer's cumulative score information as primary information immediately after power-on.
[0167]
(3) The store terminal sends the accumulated point information of the customer as the primary information to the customer specified by the customer recognition means.
[0168]
(4) In the configuration of (1) above, the point issuing means changes the point grant rate according to the purchase conditions.
[0169]
(5) The purchase conditions are set for a predetermined period.
[0170]
(6) The purchase condition is set for purchase within a predetermined time.
[0171]
(7) The score issuing means issues a score according to a score granting rate corresponding to a preset time zone.
[0172]
(8) The above purchase conditions are set for stores in a specific area.
[0173]
(9) The purchase conditions are set for a specific store in the store.
[0174]
(10) The above purchase conditions have a content that sets a high score grant rate for sales promotion products.
[0175]
(11) As for the purchase conditions, the point-to-point number grant rate is set according to the day.
[0176]
(12) The purchase conditions described above have a content that sets a high score grant rate for customers who have purchased all series products.
[0177]
(13) The point issuing means determines that the number of purchases has reached a predetermined number and sets a high point grant rate.
[0178]
(14) The score issuing means determines the purchase frequency and sets the score grant rate high on the condition that the number of times has reached the predetermined number within a predetermined period.
[0179]
(15) The point issuing means sets a point grant rate according to the number of customer terminal accesses in a specific area.
[0180]
(16) The score issuing means arbitrarily sets the score grant rate according to the time zone when the customer terminal is accessed.
[0181]
(17) The point issuing means sets a high point assigning rate for the customer terminal operation in the time zone when the communication line usage rate is low.
[0182]
(18) The score issuing means issues a score using a score grant rate set according to the number of customer visits to the store.
[0183]
(19) In the configuration of the above (1), the score notification means notifies the customer of the accumulated score with an image and / or sound.
[0184]
(20) The notification information by the point notification means is displayed on the personal computer communication screen of the customer terminal via the communication line.
[0185]
(21) The notification information from the point notification means is displayed on the interactive television screen via the communication line.
[0186]
(22) The score notifying means displays the cumulative score with respect to the target score in a graph.
[0187]
(23) The score notifying means displays the total screen area as a target score, and displays the cumulative score by color reversal by an area proportional to the target score.
[0188]
(24) The point notifying means displays the target desired by the customer on the screen as the target number of points, and displays the accumulated points by color reversal by an area proportional to the target number of points.
[0189]
(25) The score notifying means sets an area on the screen with the target desired by the customer as the target score, and displays the target on the screen by an area proportional to the target score according to the cumulative score.
[0190]
(26) The score notifying means has service content storage means in which a service list classified by genre prepared in advance corresponding to the cumulative score is stored, and the service content storage means according to the genre selected by the customer through the terminal operation. The information is read from the service, and the service content is notified to the customer.
[0191]
(27) The point notification means selects from the service content storage means the range of services that the customer can receive from the accumulated points held by the customer and notifies the customer.
[0192]
(28) The point notifying means is installed in the in-store cart, and notifies the customer's cumulative score by the operation of the customer.
[0193]
(29) The point notification means is installed in the in-store video cart and displays the customer's cumulative points.
[0194]
(30) The point notification means is installed in the in-store video cart, and displays the customer's cumulative score along with the point information of the specific product transmitted in a predetermined area in the store.
[0195]
(31) The point notifying means is installed in the in-store cart and notifies the customer of the accumulated points by voice.
[0196]
(32) The point notification means includes a display device installed in the store, and searches and displays the cumulative points of the specific customer as necessary.
[0197]
(33) The point notification means includes a display device installed in the store, and always displays the cumulative number of customers in the group name.
[0198]
(34) In the configuration of (1) above, the score notifying means notifies the score using a free communication line.
[0199]
(35) The point notifying means guides the target point using the free state of the communication line.
[0200]
(36) The score notifying means notifies the accumulated score using the free state of the communication line.
[0201]
(37) The point notifying means notifies the shortage with respect to the target score using the free state of the communication line.
[0202]
(38) In the configuration of (1) above, the score counting means has condition monitoring means for converting the accumulated points under a predetermined condition.
[0203]
(39) The condition monitoring means adds interest according to the accumulated points and accumulation period held by the customer.
[0204]
(40) The condition monitoring means discriminates that a specific customer does not have a commercial transaction within a predetermined period.
[0205]
(41) The score counting means has means for converting the score managed by one store group into a score managed by another store group at a predetermined rate in accordance with a customer's request.
[0206]
(42) In the configuration of (1) above, service is provided to the customer via a communication line.
[0207]
(43) Services to customers are provided by providing video information and audio information.
[0208]
(44) The service to the customer is performed by providing video information and audio information. At that time, the score counting means subtracts the accumulated score according to the service providing time.
[0209]
(45) The service to the customer is performed by providing video information and audio information. At that time, the score counting means subtracts the cumulative score according to the service providing time and displays the result on the customer terminal screen. .
[0210]
(46) In the configuration of (1) above, the point information is provided to the customer via a communication line.
[0211]
(47) In the configuration of (1) above, the point information is provided to the customer by the store terminal installed in the store.
[0212]
(48) The score information in the above (46) and (47) includes information that guides the service contents converted into electronic information as a target score.
[0213]
(49) The score information in the above (46) and (47) includes information with the service content corresponding to the customer score accumulation state sent from the score counting means as the target score.
[0214]
(50) The score information in (46) and (47) above is the cumulative score accumulated by the customer.
[0215]
(51) The score information in the above (46) and (47) is a shortage score with respect to the target score registered or designated by the customer.
[0216]
(52) The score information in the above (46) and (47) includes information on the valid period of the cumulative score accumulated by the customer.
[0217]
(53) In the configuration of (1) above, the point issuing means issues points to the customer in a state where the product points are not disclosed.
[0218]
(54) The point issuing means issues a product point at random for each commercial transaction.
[0219]
(55) The point issuance means randomly issues a product point grant rate for each commercial transaction.
[0220]
(56) The point issuing means issues bonus points to the customer when the commercial transaction unit reaches a predetermined time.
[0221]
(57) In the configuration of (1) above, the score counting means determines that the customer recognition means is a group customer, and collectively counts the points issued in association with the business transaction with the customer.
[0222]
According to the above embodiment, the present invention is not limited to the commercial transaction form of store visit purchase, but can also be used for mail-order sales using a public line, etc. Or providing services. In addition, the score grant rate can be set based on various conditions than before, and the score grant rate can be changed at any time. Therefore, it becomes possible to flexibly respond to commercial transaction forms and customer needs without increasing the human burden. As soon as a customer is recognized for access to a customer terminal or store terminal, the customer's cumulative score is displayed on the terminal, and the customer's willingness to purchase is displayed by immediately displaying the score of the product selected prior to the settlement of the product purchase. Can be improved. In addition, the customer can know the point information such as his / her accumulated points and target points at any time, and the interest in the point service is increased.
[0223]
【The invention's effect】
As described above, according to the present invention, or changed in accordance with the number of points that were aggregated on the situation, can be or aggregate as a service score for charities other organizations, to increase the interest in the number of service customers , Will be able to arouse the willingness to purchase goods.
[Brief description of the drawings]
FIG. 1 is a diagram showing a configuration example of a score management system of the present invention.
FIG. 2 is an explanatory diagram of an entire system in an embodiment of the present invention.
FIG. 3 is a diagram illustrating a processing procedure of an operation performed by a customer terminal.
FIG. 4 is a diagram illustrating a processing procedure of an operation performed by a customer terminal.
FIG. 5 is a diagram illustrating a processing procedure of an operation performed by a customer terminal.
FIG. 6 is a diagram illustrating a processing procedure of an operation by a store terminal.
FIG. 7 is a diagram illustrating a processing procedure of point management for a specific group.
FIG. 8 is a diagram showing an overall outline of a score issuing means.
FIG. 9 is a diagram showing an example of a score grant rate setting screen by an administrator terminal.
FIG. 10 is a diagram showing an example of a score assignment rate setting screen by an administrator terminal.
FIG. 11 is a diagram showing an example of a score assignment rate setting screen by an administrator terminal.
FIG. 12 is an explanatory diagram of a point issuance process using a store specific day as a purchase condition.
FIG. 13 is an explanatory diagram of a point issuance process using a store specific period as a purchase condition.
FIG. 14 is an explanatory diagram of a point issuance process using a specific district as a purchase condition.
FIG. 15 is an explanatory diagram of a point issuance process using a customer specific date as a purchase condition.
FIG. 16 is an explanatory diagram of a point issuance process using a specific time period as a purchase condition.
FIG. 17 is an explanatory diagram of a point issuance process using a specific product as a purchase condition.
FIG. 18 is an explanatory diagram of a point issuance process using the number of purchases as a purchase condition.
FIG. 19 is an explanatory diagram of a point issuing process using the number of accesses as a purchase condition.
FIG. 20 is an explanatory diagram of a point issuance process using a purchase amount as a purchase condition.
FIG. 21 is an explanatory diagram of a score issuing process using a customer rank as a purchase condition.
FIG. 22 is an explanatory diagram of a point issuance process to which accidentality is added.
FIG. 23 is an explanatory diagram of cumulative score update processing by the score counting means.
FIG. 24 is an explanatory diagram of a specific group batch counting process by the score counting means.
FIG. 25 is a diagram illustrating an example of the appearance of a store terminal.
FIG. 26 is a diagram illustrating an example of a processing screen image of a display provided in the terminal.
FIG. 27 is a diagram illustrating an example in which a personal computer communication terminal is used as a customer terminal.
FIG. 28 is a diagram illustrating an example of guiding a target via personal computer communication.
FIG. 29 is a diagram illustrating an example of guiding a target via personal computer communication.
FIG. 30 is a diagram illustrating an example of guiding a target via personal computer communication.
FIG. 31 is a diagram illustrating a notification example of point information using a voice service by telephone.
FIG. 32 is a diagram illustrating a display example of cumulative points and target achievement levels when a personal computer is used as a customer terminal.
FIG. 33 is a diagram for explaining an example of reception of software information at a customer terminal.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Processing apparatus 2 Data input means 3 Terminal 4 Customer recognition means 5 Point notification means 6 Service content storage means 7 Point totaling means 8 Condition monitoring means 9 Point issuing means 10 Point grant rate management means

Claims (2)

A score management system for managing the number of points issued to customers for providing services by a computer,
Point issuing means for issuing points in accordance with commercial transactions;
A point counting means for calculating the issued points and counting the accumulated points;
The score management system has means for converting a score managed by a certain store group into a score managed by another store group at a predetermined rate in accordance with a customer's request. A score management system for managing the number of points issued to customers for providing services by a computer,
Point issuing means for issuing points in accordance with commercial transactions;
A point counting means for calculating the issued points and counting the accumulated points;
The score counting means includes means for adding the points issued in association with a commercial transaction with a customer as a score of an organization registered in advance by selection of a customer from a plurality of organizations, and summing up for each organization in a lump. Point management system.

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