JP2007122288A - Electronic shelf tag and merchandise information presentation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic shelf tag that can present customer-specific merchandise information such as a discount price when a customer selects merchandise even in the absence of purchase history information about the customer. <P>SOLUTION: When receiving customer identification information acquired by a customer identification device 20 from the electronic shelf tag 10 via a transceiver 30 and an electronic shelf tag server 40, a store server 50 determines whether or not customer information identified by the received customer identification information satisfies a predetermined presentation condition. If the customer information identified by the customer identification information satisfies the predetermined presentation condition, the store server 50 generates a special price, stores the generated special price in a store management database 51, and transmits it to the electronic shelf tag 10 via the electronic shelf tag server 40 and transceiver 30. The electronic shelf tag 10 displays the received special price. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an electronic shelf label that displays information related to a product and a product information presentation system.

  In recent years, supermarkets or department stores have used electronic shelf labels that can display product information such as product names or prices electronically. This electronic shelf label is installed for each type of product and can be updated to new price information sent by wired or wireless from a management device such as an electronic shelf label server. Can be omitted.

  In order to increase the customer's willingness to purchase, time service or price reductions before closing are performed, but these change the selling price displayed on the electronic shelf label at a specific time and change the selling price for all customers It does not change the selling price for each customer.

  As a first conventional technique, there is a product / customer information linkage system that can actively change and present information about products according to customers. In this product / customer information linkage system, when the customer shelf information is received from a customer information card such as an IC card, the electronic shelf label displays information relating to the product corresponding to the received customer information, for example, a price. The customer information is the number of points acquired by the customer or the accumulated amount of products purchased by the customer in the past. Furthermore, the IC card receives and stores information related to the product displayed on the electronic shelf label or information such as access time to the electronic shelf label from the electronic shelf label, and stores the stored information such as POS at the time of payment. Send to cash register. The POS makes a discount at the price presented to the customer when the settlement or access time is in the service time zone (see, for example, Patent Document 1).

  As a second conventional technique, there is an electronic cash register that performs so-called “per-selling”. This electronic cash register uses a random number or determines the number of payments, the number of products sold, or the total amount of payments to be settled in advance if the product selected by the customer at the time of payment is the product to be sold per item. Using related information, it is determined whether or not it is “around”. When it is determined that the price is “hits”, the price of the product or the total amount of payment is discounted. Since it is determined whether or not the electronic cash register is “hit”, it is not possible for the customer to see whether or not the product is “hit” (see, for example, Patent Document 2).

JP 2002-83368 A JP 61-198395 A

  According to the first conventional technique, information such as a price related to a product is obtained according to customer information acquired from an IC card, for example, purchase record information such as the number of points acquired by the customer or the accumulated amount of products purchased by the customer in the past. Is displayed on the electronic shelf label. That is, the information such as the price displayed on the electronic shelf label according to the customer is information generated based on the purchase record information of the customer and cannot be generated without the purchase record information.

  The second conventional technique performs a discount on the price of a product or a settlement total amount at the time of settlement, and there is a problem that a price discount cannot be presented when a customer selects a product.

  An object of the present invention is to provide an electronic shelf label and a merchandise information presentation system that can present merchandise information such as a discount price for each customer when the customer selects a merchandise without the customer's purchase record information. That is.

The present invention provides an acquisition means for acquiring customer identification information for identifying a customer;
Transmitting means for transmitting customer identification information acquired by the acquiring means to an external device;
Receiving means for receiving response information returned from the external device in response to the customer identification information transmitted by the transmitting means;
An electronic shelf label comprising output means for outputting presentation information for presentation to a customer in accordance with response information received by the receiving means.

  According to the present invention, the customer identification information for identifying the customer is acquired by the acquisition means, the customer identification information acquired by the acquisition means is transmitted to the external device by the transmission means, and the reception means is transmitted by the transmission means. Response information returned from the external device in response to the transmitted customer identification information is received, and presentation information to be presented to the customer is output by the output means according to the response information received by the reception means. .

  In this way, the acquired customer identification information is transmitted to an external device such as a store server, and the presentation information to be presented to the customer in accordance with the response information returned from the external device in response to the transmitted customer identification information. Since it is output, even if there is no purchase record information of the customer as in the first conventional technology, the customer identification information is acquired, and when the customer selects a product, the presentation information such as the discount price is displayed. Can be presented separately.

In the present invention, the response information is information indicating whether the information specified by the customer identification information satisfies a predetermined presentation condition,
If the response information received by the receiving means indicates that the information specified by the customer identification information satisfies a predetermined presentation condition, the response information further includes a generating means for generating presentation information,
The output means outputs the presentation information generated by the generation means.

  According to the present invention, when the information specified by the customer identification information satisfies the predetermined presentation condition, the electronic shelf label can generate the presentation information because the generation unit generates the presentation information.

  The present invention further includes recording means for recording the presentation information output by the output means.

  According to the present invention, since the recording means for recording the presented presentation information is provided, the presentation information presented when the product is selected can be confirmed at the time of payment.

The present invention also provides an electronic shelf label that displays product information about the product,
Obtaining means for obtaining customer identification information for identifying the customer;
Generating means for generating presentation information presented to the customer and included in the product information;
Control means for causing the generation means to generate presentation information and displaying the presentation information generated by the generation means on the electronic shelf label when the information specified by the customer identification information acquired by the acquisition means satisfies a predetermined presentation condition; It is the goods information presentation system characterized by including.

  According to the present invention, product information about the product is displayed by the electronic shelf label, customer identification information for identifying the customer is acquired by the acquisition unit, presented to the customer by the generation unit, and included in the product information When the information specified by the customer identification information acquired by the acquisition means satisfies a predetermined presentation condition, the generation information is generated by the generation means, and the presentation generated by the generation means is generated by the control means Information is displayed on the electronic shelf label.

  As described above, when the information specified by the customer identification information acquired by the acquisition unit satisfies a predetermined presentation condition, the control unit generates the presentation information by the generation unit and displays the generated presentation information on the electronic shelf label. Therefore, even if there is no customer purchase record information as in the first conventional technology, the customer identification information is acquired, and when the customer selects a product, the presentation information such as the discount price is classified by customer. Can be presented.

The present invention further includes a presentation means for presenting information,
The control means causes the presentation means to present the presentation information generated by the generation means.

  According to the present invention, since the presentation information is presented to the presentation means, for example, the communication terminal device, it can be presented to the communication terminal device owned by the customer.

The present invention further includes a recording means for recording information,
The control unit causes the recording unit to record the presentation information generated by the generation unit.

  According to the present invention, since the recording means for recording the presentation information such as the special price presented is provided, the presentation information such as the special price presented when the product is selected can be confirmed at the time of settlement.

The present invention also includes a storage unit that stores the presentation information generated by the generation unit;
And a checkout means for checking out the amount of the purchased product,
The control unit causes the settlement unit to settle the product whose presentation information is stored in the storage unit, based on the presentation information stored in the storage unit.

  According to the present invention, the product whose presentation information is stored in the storage means is settled based on the presentation information, so that it can be settled at the special price presented when the product is selected.

  Further, the present invention is characterized in that the predetermined presentation condition is a condition that the number of presentation information presented within a predetermined time is within a predetermined number of times.

  According to the present invention, the predetermined presentation condition is that the number of times the presentation information is presented within the predetermined time is within the predetermined number of times. The number of presentations can be limited.

In the present invention, the presentation information stored in the storage means is stored for each customer and each product indicated by the customer identification information,
The control means, when a plurality of presentation information for the same product is stored in the storage means, causes the settlement means to settle based on presentation information most advantageous to the customer among the plurality of presentation information. And

  According to the present invention, the presentation information presented to the customer is stored for each customer and product, and when presenting a plurality of presentation information to the same customer, the most advantageous presentation information among the presented presentation information, For example, since the payment is made based on the cheapest special price, when the customer accesses the same product multiple times, the product can be provided at the cheapest special price among the special prices presented to the customer.

  Further, the present invention is characterized in that the presentation information includes information indicating a price after discount or a price after discount.

  According to the present invention, since the presentation information such as the special price includes the price after the discount or the price after the discount, the cheaper price can be presented to the customer in an easily understandable form.

  According to the present invention, when a customer selects a product, by presenting presentation information such as a discount price for each customer, the customer can increase the willingness to purchase the product. It is possible to improve the drop-in rate indicating the rate of stopping at the sales floor and the visual recognition rate indicating the rate of paying attention to the product, thereby improving the customer unit price indicating the purchase amount per customer.

  Further, according to the present invention, each electronic shelf label can generate presentation information, so that an external device such as a server does not need to generate presentation information such as a special price for a plurality of electronic shelf labels. The load on the line and server can be reduced.

  Further, according to the present invention, since the presentation information presented when a product is selected can be confirmed at the time of settlement, troubles with presentation information such as a special price presented can be prevented.

  In addition, according to the present invention, when a customer selects a product, by presenting presentation information such as a discount price for each customer, the customer can increase the willingness to purchase the product. In the process, it is possible to improve the drop-in rate indicating the rate of stopping at the sales floor and the visibility rate indicating the rate of focusing on the product, and thus the customer unit price indicating the purchase price per customer can be improved.

  Moreover, according to this invention, since it can show to the communication terminal device which a customer owns, the customer can recognize the presentation information shown to the customer without being known to others.

  Further, according to the present invention, since the presentation information such as the special price presented when the product is selected can be confirmed at the time of settlement, troubles with the presented special price can be prevented.

  Further, according to the present invention, since it is possible to settle at the special price presented when the product is selected, the customer can purchase the product at the special price presented when the product is selected.

  Further, according to the present invention, the number of times the presentation information such as the special price is presented to one customer can be limited, so that the same customer can be prevented from being repeatedly used until the maximum discount is obtained.

  According to the present invention, when a customer accesses the same product multiple times, the product can be offered at the cheapest special price among the special prices presented to the customer. Can increase purchase motivation.

  Further, according to the present invention, the cheaper amount can be presented to the customer in an easily understandable manner, so that the customer's willingness to purchase can be increased.

FIG. 1 shows a schematic configuration of a price presentation system 1 according to an embodiment of the present invention. A price presentation system 1 which is a product information presentation system includes a plurality of electronic shelf labels 10, a plurality of customer identification devices 20, a transceiver 30, an electronic shelf label server 40, a store server 50, and a POS (Point Of).
Sale) 60, customer identification device 70, and scanner 71.

  The electronic shelf label 10 is a device that displays product information relating to a product, for example, information such as a sales price. When receiving the customer identification information from the customer identification device 20, the electronic shelf label 10 transmits the received customer identification information to the transceiver 30 and further displays the product information received from the transceiver 30. A customer identification device 20 is connected to each electronic shelf label 10. Details of the electronic shelf label 10 will be described later with reference to FIG.

  The customer identification device 20 is a device that acquires customer identification information for identifying a customer, and sends the acquired customer identification information to the electronic shelf label 10. Customer identification information includes any biological information such as fingerprints, veins, retinas, rainbows, voices, palm shapes, DNA (Deoxyribonucleic Acid), faces, handwriting, and auricles, magnetic information recorded on magnetic stripes, Recording information such as characters, barcodes or two-dimensional codes recorded on recording media such as paper, information recorded as pits on optical recording media, information recorded on IC (Integrated Circuit) chips, operation panels of equipment, etc. Information input from the operation buttons or information stored in the apparatus and transmitted by radio waves such as RFID (Radio Frequency Identification), Bluetooth, or infrared rays. The customer identification information may be information combining some of these.

  The customer identification device 20 as an acquisition unit is a device that acquires the customer identification information, such as a card reader that acquires customer identification information from a card in which the customer identification information is stored, such as a membership card of a supermarket or a department store. It is an acquisition device that acquires customer identification information from an acquisition device or a mobile phone that can transmit customer identification information using RFID. In the embodiment shown in FIG. 1, the customer identification device 20 is a device independent of the electronic shelf label 10, but may be included in the electronic shelf label 10.

  The transceiver 30 is a communication device that is installed on, for example, a ceiling and transmits and receives information by wireless communication. The transceiver 30 transmits the product information received from the electronic shelf label server 40 to the instructed electronic shelf label 10, and transmits information received from the electronic shelf label 10, for example, customer identification information, to the electronic shelf label server 40.

The electronic shelf label server 40 includes an electronic shelf label management database 41 that stores product information such as the product name and the price of the product in association with the product name and the electronic shelf label 10, and displays the information on each electronic shelf label 10. Manage product information for each product. The electronic shelf label server 40 transmits product information corresponding to each electronic shelf label 10 to each electronic shelf label 10 through the transceiver 30. Further, the customer identification information received from the transceiver 30 is, for example, a LAN (Local Area
Product information received from the store server 50, for example, presentation information such as a special price, which will be described later, is sent to the electronic shelf label 10 to which customer identification information has been sent. 30 to transmit.

  The store server 50 includes a store management database 51 and manages products and customers. The store management database 51 includes a price table, which will be described later, for storing product information, a customer usage history table for storing the time when the customer accessed the electronic shelf label, and the like, and further stores customer information specified by the customer identification information. The merchandise information includes information such as a merchandise name, a merchandise code, and a normal sales price, and the customer information includes information such as customer identification information, a customer name, and purchase results for each customer. The presentation information is information included in the product information, for example, information for presenting a discounted price to the customer. The normal selling price is a selling price without discount for the product.

  When the customer information specified by the customer identification information received from the electronic shelf label server 40 satisfies predetermined presentation conditions, the store server 50 generates presentation information such as a special price, and the generated presentation information is stored in the store management database 51. Are transmitted to the electronic shelf label server 40 and instructed to be displayed on the electronic shelf label 10 for a certain period of time. The special price is, for example, a discounted price.

  Furthermore, when the POS 60 connected to the store server 50 performs payment, the store server 50 has the product name notified from the POS 60 being the product name of the product for which the presentation information such as the special price is presented within the set time. POS 60 is notified of the presentation information.

  The POS 60 is a device that performs settlement when information such as a product to be sold and its price is input, a display device such as a liquid crystal display for displaying the sales price, and an input key for inputting information such as numbers. And an input device including a cancel key for canceling the input information and a settlement key for instructing the end of the settlement. A customer identification device 70 and a scanner 71 are connected to the POS 60. The customer identification device 70 is the same type of device as the customer identification device 20, and sends the acquired customer identification information to the POS 60. The scanner 71 is a reading device that reads a bar code or the like attached to a product, and sends scan information indicated by the read bar code, for example, scan information such as a product name or a product code and a normal sales price, to the POS 60.

  The POS 60 sends the customer identification information received from the customer identification device 70, the scan information received from the scanner 71, and payment information such as the payment amount to the store server 50. When the store server 50 informs the customer that the product to be paid is a product for which presentation information such as a special price is presented to the customer, the POS 60 pays out with the special price sent from the store server 50.

  FIG. 2 shows a schematic configuration of an electronic shelf label 10 which is another embodiment of the present invention. The electronic shelf label 10 is a device that displays product information regarding products, and includes an acquisition unit 11, a transmission unit 12, a reception unit 13, and an output unit 14.

  The acquisition unit 11 is, for example, the customer identification device 20 illustrated in FIG. 1, and passes the acquired customer identification information to the transmission unit 12. The transmission unit 12 is a transmission device that transmits information by wireless communication, for example, and transmits the customer identification information passed from the acquisition unit 11 to an external device, for example, the store server 50 shown in FIG.

  The receiving unit 13 is a receiving device that receives information by wireless communication. When receiving the response information from the store server 50, the receiving unit 13 passes the received response information to the output unit 14. The response information is presentation information such as a special price that the store server 50 generates when the customer information specified by the customer identification information received from the electronic shelf label 10 satisfies a predetermined presentation condition. Information is transmitted and received between the electronic shelf label 10 and the store server 50 via the transceiver 30 and the electronic shelf label server 40 as shown in FIG.

  The output means 14 has a display device such as a liquid crystal display or a communication terminal device such as a mobile phone having a display device such as a liquid crystal display and capable of transmitting and receiving information using a non-contact communication method such as RFID. It is a communication device that transmits and receives. The output means 14 displays the response information, that is, the presentation information passed from the receiving means 13 on the display device, presents it to the customer, transmits it to the communication terminal device by the communication device, displays it on the display device of the communication terminal device, and displays it on the customer Or displayed on the display device of the electronic shelf label 10 and the display device of the communication terminal device and presented to the customer.

  Thus, presentation information for transmitting the acquired customer identification information to an external device such as the store server 50 and presenting it to the customer in response to response information returned from the external device in response to the transmitted customer identification information Therefore, even if there is no purchase record information of the customer as described in Patent Document 1, the customer identification information is acquired, and when the customer selects a product, presentation information such as a discount price is provided. Can be presented by customer. Therefore, when a customer selects a product, by presenting presentation information such as a discount price for each customer, the customer can increase the willingness to purchase the product, so the customer stops at the sales floor during the shopping process. The drop-in rate indicating the rate and the visibility rate indicating the rate of focusing on the product can be improved, and as a result, the customer unit price indicating the purchase amount per customer can be improved.

  FIG. 3 schematically shows the appearance of the electronic shelf label 10 shown in FIG. The electronic shelf label 10 shown in FIG. 3A includes a display device 15 as output means, a customer identification device 20 as acquisition means, and a printing device (not shown) as recording means. The display device 15 is a display device such as a liquid crystal display, for example, and the customer identification device 20 is a card reader that acquires customer identification information from a member card 80, for example. The printing apparatus is a printer that prints on a recording medium such as printing paper 81, for example. Presentation information such as a special price temporarily displayed on the display device 15 is recorded on the printing paper 81 by the printing device. The display device 15 shown in FIG. 3A displays product information “Hair Care Shampoo 800 Yen”, which is a normal selling price.

  The electronic shelf label 10 shown in FIG. 3B includes a display device 15 such as a liquid crystal display, a customer identification device 20 that is an acquisition unit, and a communication device (not shown) that is a recording unit that records information in the communication terminal device 82. including. The customer identification device 20 is a card reader that acquires customer identification information from a member card 80, for example. The communication terminal device 82 includes a display device 83 such as a liquid crystal display and a storage device (not shown) such as a semiconductor memory, and is a mobile phone capable of transmitting and receiving information using a non-contact communication method such as RFID.

  A communication device (not shown) serving as a recording unit records presentation information such as a special price temporarily displayed on the display device 15 in the communication terminal device 82. That is, when the communication device transmits the presentation information to the communication terminal device 82, the communication terminal device 82 records the received presentation information in the storage device of the communication terminal device 82. The communication device is an output unit that causes the communication terminal device 82 to output the presentation information when displaying the presentation information on the communication terminal device 82.

  The display device 15 shown in FIG. 3B displays product information “hair care shampoo 800 yen”, which is a normal selling price. On the display device 83 of the communication terminal device 82, the presentation information “Congratulations shampoo 750 yen” is displayed, and a special price which is a discounted price is shown. The communication terminal device 82 records presentation information such as a special price displayed on the display device 83 in a storage device (not shown).

  As described above, since a recording device such as a printing device for recording the presented information such as the special price presented on the printing paper 81 or the like or a communication device for recording it in the storage device of the communication terminal device 82 is provided, when a product is selected. Presented information such as the special price presented can be confirmed at the time of checkout. Therefore, it is possible to prevent trouble with the presented information such as the special price presented.

  With reference to FIG. 1, in the price presentation system 1, the customer identification device 20 is an independent device from the electronic shelf label 10. However, as with the electronic shelf label 10 shown in FIG. The device 20 may be included.

  Furthermore, the price presentation system 1 may include the communication terminal device 82 shown in FIG. When including the communication terminal device 82, the electronic shelf label 10 includes an output unit for the communication terminal device 82 that is a presentation unit and a communication device (not shown) that is a recording unit. The communication device as the output means transmits the presentation information to the communication terminal device 82 and presents it to the communication terminal device 82. That is, the presentation information is displayed on the display device of the communication terminal device 82 and presented to the customer. In this case, it may be displayed on the display device of the electronic shelf label 10 or may be displayed only on the display device of the communication terminal device 82. Further, the communication device as a recording unit transmits the presentation information to the communication terminal device 82 and records it in the storage device of the communication terminal device 82. Alternatively, when the price presentation system 1 includes the electronic shelf label 10 illustrated in FIG. 3A, the presentation information is recorded on the printing paper 81 by a printing device that is a recording unit.

  Thus, since presentation information is shown to the communication terminal device 82 which is a presentation means, it can show to the communication terminal device 82 which a customer owns. Therefore, the customer can recognize the presentation information presented to the customer without being known by other people.

  In addition, since it has recording means such as a printing device for recording the presented information such as the special price presented on the printing paper 81 or the like, or a communication device for recording it in the storage device of the communication terminal device 82, it is presented when a product is selected. Present information such as special prices can be checked at checkout. Therefore, it is possible to prevent a trouble with the special price presented.

  FIG. 4 is a flowchart showing a special price presentation process performed by the price presentation system 1 shown in FIG. In each electronic shelf label 10, customer identification information is stored in the customer identification device 20 of the electronic shelf label 10 while the electronic shelf label server 40 displays the normal selling price of the corresponding product, that is, the sales price without the discount of the product. When input is made, for example, when the customer causes the card reader of the electronic shelf label 10 to read the customer's membership card, the process proceeds to step S1.

  In step S <b> 1, the customer identification device 20 acquires customer identification information input by the customer, and sends the acquired customer identification information to the electronic shelf label 10. In step S <b> 2, the electronic shelf label 10 acquires customer identification information from the customer identification device 20.

  In step S <b> 3, the electronic shelf label 10 transmits the acquired customer identification information to the store server 50 via the transceiver 30 and the electronic shelf label server 40. In step S <b> 4, the store server 50 determines whether or not the customer indicated by the received customer identification information is a customer registered in the store server 50, that is, a customer registered in the store management database 51. If the customer is registered in the store server 50, the process proceeds to step S5, and ends if the customer is not registered in the store server 50.

  In step S5, the store server 50 determines whether or not the customer information specified by the customer identification information satisfies a predetermined presentation condition, for example, the number of times that the presentation information is presented within a predetermined time, that is, the customer is the electronic shelf label 10. It is determined by whether or not the number of times of accessing is within a preset number of times of use. The predetermined time is, for example, a time limit of 30 minutes or the same day. The preset number of use is, for example, 10 times / day, which is the number of times for one product for one customer, the number of times for one customer regardless of the product, or the number of times for one product regardless of the customer. Etc. When the number of times of presenting presentation information is within the set number of uses, the process proceeds to step S6, and when the number of times of presenting presentation information exceeds the set number of uses, the process proceeds to step S16.

  As described above, the predetermined presentation condition is that the number of times the presentation information is presented within the predetermined time is within the predetermined number of times, so the presentation information such as the special price is presented to one customer. The number of times can be limited. Therefore, the same customer can be prevented from being repeatedly used until the maximum discount is reached.

  In step S6, the store server 50 generates any one integer from 0 to 100 as a random number. Specifically, for example, a random number is generated by executing a random number generation program. In step S7, when an integer generated using a random number is displayed as a percentage, it is determined whether or not the percentage display value falls within a predetermined discount rate range. The discount rate is expressed as a percentage by dividing the discount amount by the normal selling price. When it falls within the range of the predetermined discount rate, the process proceeds to step S8, and when it does not fall within the range of the predetermined discount rate, the process returns to step S6.

  FIG. 5 shows an example of a price table stored in the store management database 51 shown in FIG. The price table contains the product code to identify the product, the product name or product name, the normal sales price that is the product price without discount, the special price floor discount rate that indicates the minimum discount rate, and the maximum discount rate Is a table that stores information such as a special price upper limit discount rate indicating for each product code.

  In FIG. 5, the product name, normal selling price, special price lower limit discount rate, and special price upper limit discount rate are “hair care shampoo”, “800 yen”, “35%”, and “ 100% ", product code" 254 "," rinse in shampoo "," 600 yen "," 20% ", and" 99% "respectively, and product code" 255 ", each" natural " “Shampoo”, “500 yen”, “50%”, and “80%”. Therefore, for example, the discount rate range for the product code “253” is 35% to 100%.

  Referring to FIG. 4, in step S8, store server 50 calculates (normal sales price−normal sales price × discount rate) based on the discount rate generated using random numbers in step S6. In step S9, a special price is generated based on the result calculated in step S8. In step S10, the store server 50 uses the generated special price as a special offer price, and stores the customer ID, customer name, product code, product name, and customer access to the electronic shelf label 10 in the store management database 51. Stored in association with the access time indicating the time when the customer has accessed the electronic shelf label 10.

  FIG. 6 shows an example of a customer usage history table stored in the store management database 51 shown in FIG. The customer usage history table is a table that stores information such as customer ID, customer name, product code, product name, special price for each access time, and access time for each access time for each combination of customer ID and product code. . The special price is a special offer price. In this example, instead of storing the number of accesses, the number of accesses can be known by storing the special price and the access time at a position indicating the number of accesses.

  FIG. 6 shows usage histories for two products for the customer ID “1245”, that is, the customer “Hanako”. For the product code “253”, that is, the product name “Hair Care Shampoo”, the first special price “600 yen”, the first access time “12:35”, the second special price “560 yen”, the second access time “ 12:40 ”, the third special price“ 550 yen ”, and the third access time“ 12:50 ”are shown. For the product code“ 254 ”, that is, the product name“ rinse in shampoo ”, the first special price“ 550 ” Yen ”, first access time“ 12:37 ”, second special price“ 530 yen ”, and second access time“ 12:41 ”are shown.

  Referring to FIG. 4, in step S <b> 11, store server 50 issues a change display instruction to the special price to electronic shelf label 10 via electronic shelf label server 40 and transceiver 30. In step S12, the electronic shelf label 10 displays the changed price, and the displayed price is recorded on the printing paper 81 with a printer or the like, or transmitted to a mobile phone or the like and recorded in the storage device of the mobile phone.

  FIG. 7 shows an example of product information displayed on the display device 15 of the electronic shelf label 10 shown in FIG. FIG. 7A shows product information indicating a normal selling price, and “Hair Care Shampoo 800 Yen” is displayed. Fig. 7 (b) is the presentation information that shows the price after the discount. "Congratulations on XX Mr. Special Offer Hair Care Shampoo 550 Yen!" Is displayed. Fig. 7 (c) shows the discount rate. It is displayed as “Congratulations on the special offer price for XX Hair Congratulations 30% congratulations!”, And FIG. 7 (d) is the presentation information showing the discounted price. Congratulations on shampoo 250 yen discount! ”Is displayed.

  Thus, since the presentation information such as the special price includes the price after discount, the discount rate, or the discount price, it is possible to present the cheaper amount in an easy-to-understand manner to the customer. Therefore, the customer's willingness to purchase can be increased.

  Referring to FIG. 4, in step S <b> 13, store server 50 waits for a certain period of time, i.e., a time during which a customer can recognize the displayed special price, e.g., several tens of seconds. In step S <b> 14, the store server 50 issues a normal price display instruction from the electronic shelf label server 40, that is, a normal sales price display instruction. In step S15, the electronic shelf label 10 displays the normal selling price and ends. In step S <b> 16, the store server 50 sends an error message, for example, a message that “the number of usages for today has ended” to the electronic shelf label 10 via the electronic shelf label server 40 and the transceiver 30. To display and exit.

  FIG. 8 is a flowchart showing another processing step for generating a special price. This flowchart is a step processed instead of the steps S6 to S9 of the flowchart shown in FIG. 4. When the number of times the presentation information is presented is within the set number of times of use in step S5, step T1 is executed. Proceed to

  In Step T1, the store server 50 generates n discounted prices at regular intervals from the normal sales price, and associates the generated numbers with 1 to n numbers. In step T2, any one integer from 1 to n is generated by a random number. Specifically, for example, a random number is generated by executing a random number generation program. In step T3, the price of the number corresponding to the integer generated by the random number is terminated as a special price. Thereafter, the process proceeds to step S10 shown in FIG.

  FIG. 9 shows an example in which the special price is determined by the processing steps shown in FIG. Four prices “790 yen”, “780 yen”, “770 yen”, and “760 yen” discounted at intervals of 10 yen are generated with respect to the normal selling price “800 yen”, and the numbers “ “# 1”, “# 2”, “# 3”, and “# 4” are associated with each other. Next, one of the integers 1 to 4 is generated as a random number. The price of the number corresponding to the integer generated by the random number is displayed on the electronic shelf label 10.

  FIG. 10 is a flowchart showing still another processing step for generating a special price. This flowchart is a step that is processed instead of the steps after step S6 of the flowchart shown in FIG. 4, and when the number of times the presentation information is presented is within the set number of times of use in step S5, the process proceeds to step U1. .

  In step U1, the store server 50 generates n discounted prices at regular intervals from the normal sales price. In step U2, the order of the generated prices is changed using random numbers. For example, the generated price is associated with numbers 1 to n, and one of the integers 1 to n is generated by the random number generation program, and the price corresponding to the generated integer is extracted. 1 is assigned. Next, for the remaining price, a number from 1 to n-1 is newly associated, and any one integer from 1 to n-1 is generated by the random number generation program, and the generated integer is set to the generated integer. The price of the corresponding number is extracted and the number 2 is assigned. By assigning numbers to the remaining n-2 prices in the same manner using random numbers, the prices can be changed randomly.

  In Step U3, the store server 50 arranges the changed prices in a circle and displays them on the electronic shelf label 10, and displays information indicating that the item has been selected, for example, a pointer, and sequentially moves the indicated price at a high speed. For example, when the customer instructs the customer to stop, the speed is high enough to prevent the customer from instructing the electronic shelf label 10 to stop and displaying the expected price.

  In step U4, the store server 50 determines whether or not a stop condition is satisfied. If the stop condition is satisfied, the process proceeds to step U5. If the stop condition is not satisfied, the process returns to step U3. The stop condition is, for example, that the time set at random has elapsed. The randomly set time is obtained by executing a random number generation program, for example. Alternatively, a stop button may be provided on the electronic shelf label 10 and the customer operating the button may be set as a stop condition. Alternatively, it may be set as a stop condition that new customer identification information is acquired while the pointers indicating the changed prices are sequentially moved at high speed.

  In step U5, the store server 50 stops moving the pointer and sets the price pointed to by the pointer as a special price. In step U6, the store server 50 uses the generated special price as a special offer price, and stores the customer ID, customer name, product code, product name, and customer access to the electronic shelf label in the store management database 51. The information is stored in association with the access time representing the time and the number of times the customer has accessed the electronic shelf label 10.

  In step U7, the store server 50 waits for a certain period of time, that is, a period in which the customer can recognize the displayed special price, for example, several tens of seconds. In step U8, the store server 50 issues a normal price display instruction from the electronic shelf label server 40, that is, a normal sales price display instruction. In step U9, the electronic shelf label 10 displays the normal selling price and ends.

  FIG. 11 shows an example in which the special price is determined by the processing steps shown in FIG. Five prices “790 yen”, “780 yen”, “770 yen”, “760 yen”, and “750 yen” generated by discounting the regular sales price “800 yen” at intervals of 10 yen are generated. Using a random number, replace the six prices including the normal selling price. In the example shown in FIG. 11, the electronic shelf label 10 is changed into six prices, that is, “800 yen”, “760 yen”, “780 yen”, “750 yen”, “790 yen”, “770 yen”. Are arranged in a circle and displayed, and information indicating the selected price, for example, a pointer sequentially indicates these prices. When the stop condition is satisfied, the store server 50 stops the pointer. At this time, the price indicated by the pointer, in this example, “750 yen” becomes the special price.

  In the generation of the special price shown in FIGS. 10 and 11, all the changed prices are displayed on the electronic shelf label 10 like the roulette, and the special price is selected by moving the pointer. Like the display, the changed prices may be displayed one by one on the electronic shelf label 10 at a high speed, and when the stop condition is satisfied, the display of the next price may be stopped.

  As described above, the store server 50 serving as the control unit allows the store server 50 serving as the generation unit to provide the presentation information such as the special price when the information specified by the customer identification information acquired by the acquisition unit satisfies a predetermined presentation condition. Since the generated presentation information is displayed on the electronic shelf label 10, even if there is no purchase record information of the customer as described in Patent Document 1, the customer identification information is acquired, When selecting a product, presentation information such as a discount price can be presented for each customer. Therefore, when a customer selects a product, by presenting presentation information such as a discount price for each customer, the customer can increase the willingness to purchase the product, so the customer stops at the sales floor during the shopping process. The drop-in rate indicating the rate and the visibility rate indicating the rate of focusing on the product can be improved, and as a result, the customer unit price indicating the purchase amount per customer can be improved.

  FIG. 12 is a flowchart showing a checkout process performed by the price presentation system 1 shown in FIG. When customer identification information is input to the customer identification device 70 of the POS 60, for example, when a customer or a store clerk reads a customer's membership card by a card reader which is the customer identification device 70, the process proceeds to step W1.

  In step W <b> 1, the customer identification device 70 acquires customer identification information and sends the acquired customer identification information to the POS 60. In step W <b> 2, the POS 60 acquires customer identification information from the customer identification device 70. In step W <b> 3, the POS 60 transmits the customer identification information acquired from the customer identification device 70 to the store server 50.

  In step W4, the store server 50 refers to the customer use history table stored in the store management database 51, and determines whether or not the special price is presented to the customer indicated by the customer identification information received from the POS 60. When the special price is presented, the process proceeds to step W5, and when the special price is not presented, the process proceeds to step W7. In step W5, it is determined whether the time when the special price is presented to the customer indicated by the customer identification information received from the POS 60 is within a set time, for example, within 30 minutes before the time when the customer identification information is received from the POS 60. . When it is within the set time, the process proceeds to Step W6, and when it is not within the set time, the process proceeds to Step W7.

  In step W6, the store server 50 determines, for each product, from the customer use history table stored in the store management database 51, among the special prices presented within the set time to the customer indicated by the customer identification information received from the POS 60. An inexpensive special price is extracted, and extraction information in which the extracted special price is associated with a product name or a product code is transmitted to the POS 60.

  In step W7, the scanner 71 scans one product. For example, a barcode attached to a product purchased by a customer is read, and scan information indicated by the read barcode, for example, scan information such as a product name or a product code and a normal sales price, is sent to the POS 60. In step W8, the POS 60 determines whether or not the product scanned by the scanner 71 is a product that presents a special price. Specifically, if the product name or product code included in the scan information received from the scanner 71 is the product name or product code included in the extracted information received from the store server 50, the product presents a special price. It is determined. If it is a product that presents a special price, the process proceeds to step W9. If it is not a product that presents a special price, the process proceeds to step W12.

  In step W9, the POS 60 displays the special price and sets it as the price at the time of settlement. Specifically, for example, a special price included in the extracted information received from the store server 50 is displayed on a display device such as a liquid crystal display of the POS 60, and the displayed special price is included in the scan information received from the scanner 71. Instead of the sales price, the price at the time of settlement will be used. In step W10, the POS 60 determines whether the scanner 71 has scanned all products. Specifically, for example, when the settlement key provided in the input device of the POS 60 is pressed and the termination of the settlement is instructed, it is determined that the scanning of all products has been completed. When all the products have been scanned, the process proceeds to step W11. When all the products have not been scanned, the process returns to step W7.

  In step W11, the POS 60 displays the adjusted total price, bills the customer, and ends. In other words, the POS 60 displays the total amount on a display device such as a liquid crystal display of the POS 60, and ends with charging the customer. In Step W12, the POS 60 displays the normal sales price, and proceeds to Step W10 as the price at the time of settlement. Specifically, for example, the normal sales price included in the scan information received from the scanner 71 is displayed on a display device such as a liquid crystal display of the POS 60, and the displayed normal sales price is set as the price at the time of settlement.

  As described above, for products whose presentation information such as a special price is stored in the store management database 51, which is a storage means, payment is made based on the presentation information, so the special price presented when the product is selected is used. Can be settled. Accordingly, the customer can purchase the product at the special price presented when selecting the product.

  Furthermore, when the presentation information presented to the customer is stored for each customer and each product, and the plurality of presentation information is presented to the same customer, the most advantageous presentation information among the presented presentation information, for example, the cheapest Since the payment is made based on the special price, when the customer accesses the same product a plurality of times, the product can be provided at the cheapest special price among the special prices presented to the customer. Therefore, the customer's willingness to purchase the product can be increased.

  FIG. 13 shows a schematic configuration of an electronic shelf label 90 which is still another embodiment of the present invention. In any of the embodiments described above, the store server 50 generates a special price, but the electronic shelf label 90 generates a special price on behalf of the store server 50. The electronic shelf label 90 is obtained by adding generation means 91 for generating a special price to the electronic shelf label 10 shown in FIG.

  Since the acquisition unit 11 and the transmission unit 12 perform the same processing as the electronic shelf label 10, the description thereof is omitted. The receiving unit 13 is a receiving device that receives information by wireless communication. When receiving response information from an external device such as the store server 50, the receiving unit 13 passes the received response information to the generating unit 91. The response information is information that the store server 50 returns when the customer information specified by the customer identification information received from the electronic shelf label 10 satisfies a predetermined presentation condition. The customer information specified by the customer identification information is Information including information indicating that the presenting conditions are satisfied and the product corresponding to the electronic shelf label 90 to which the customer identification information is transmitted, including the special price lower limit discount rate and the special price upper limit discount rate included in the price table. is there.

  The generation unit 91 includes a CPU (Central Processing Unit) (not shown) and a storage device such as a semiconductor memory, for example, and generates a special price when the CPU executes a program stored in the storage device. If the response information received from the reception means 13 indicates that the customer information indicated by the customer identification information transmitted to the store server 50 satisfies a predetermined presentation condition, the generation means 91 is included in the received response information. The presentation information such as the special price lower limit discount rate and the special price within the range of the special price upper limit discount rate is generated. The special price is generated, for example, by the same processing as the processing steps of steps S6 to S9 in the flowchart shown in FIG. 4, the same processing as the processing steps of the flowchart shown in FIG. 8, or the steps U1 through U1 of the flowchart shown in FIG. It is generated by the same process as the process of step U5. The generation unit 91 transmits the generated presentation information such as the special price to the store server 50 by the transmission unit 12 and passes it to the output unit 14. Upon receiving presentation information such as a special price from the electronic shelf label 90, the store server 50 stores the transmitted special price in the customer use history table of the store management database 51 for the settlement.

  The output means 14 has a display device such as a liquid crystal display or a communication terminal device such as a mobile phone having a display device such as a liquid crystal display and capable of transmitting and receiving information using a non-contact communication method such as RFID. It is a communication device that transmits and receives. The output means 14 displays the presentation information such as the special price passed from the generation means 91 on the display device of the electronic shelf label 90, presents it to the customer, transmits it to the communication terminal device by the communication device, and displays the display device of the communication terminal device. Displayed on the display device of the electronic shelf label 90 and displayed on the display device of the communication terminal device and presented to the customer.

  As described above, when the information specified by the customer identification information satisfies the predetermined presentation condition, the electronic shelf label 90 generates the presentation information because the electronic shelf label 90 has the generation unit that generates the presentation information such as the special price. Can do. Therefore, an external device such as the store server 50 does not need to generate presentation information such as a special price for a plurality of electronic shelf labels, and can reduce the load on the communication line and the server.

  In any of the above-described embodiments, the presentation information presented to the customer is a special price such as a discount on the sales price, but may be other than the special price. For example, it is possible to prepare several pieces of information that motivate customers to purchase, such as “If you purchase two, you get one” and select one of them at random.

1 shows a schematic configuration of a price presentation system 1 that is an embodiment of the present invention. 1 shows a schematic configuration of an electronic shelf label 10 according to another embodiment of the present invention. An external appearance of the electronic shelf label 10 shown in FIG. 2 is schematically shown. It is a flowchart which shows the special price presentation process which the price presentation system 1 shown in FIG. 1 processes. An example of the price table memorize | stored in the shop management database 51 shown in FIG. 1 is shown. An example of a customer use history table stored in the store management database 51 shown in FIG. 1 is shown. The example of the merchandise information displayed on the display apparatus 15 of the electronic shelf label 10 shown in FIG. 3 is shown. It is a flowchart which shows the other process process which produces | generates a special price. An example in which the special price is determined by the processing steps shown in FIG. It is a flowchart which shows the further another process process which produces | generates a special price. An example which determines a special price by the process shown in FIG. It is a flowchart which shows the adjustment process which the price presentation system 1 shown in FIG. 1 processes. The schematic structure of the electronic shelf label 90 which is further another form of implementation of this invention is shown.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Price presentation system 10,90 Electronic shelf label 11 Acquisition means 12 Transmission means 13 Reception means 14 Output means 15 Display apparatus 20,70 Customer identification apparatus 30 Transceiver 40 Electronic shelf label server 50 Store server 60 POS
71 Scanner 80 Member Card 81 Printing Paper 82 Communication Terminal Device 91 Generating Means

Claims (10)

Obtaining means for obtaining customer identification information for identifying the customer;
Transmitting means for transmitting customer identification information acquired by the acquiring means to an external device;
Receiving means for receiving response information returned from the external device in response to the customer identification information transmitted by the transmitting means;
An electronic shelf label, comprising: output means for outputting presentation information for presentation to a customer in response to response information received by the reception means. The response information is information indicating whether the information specified by the customer identification information satisfies a predetermined presentation condition,
If the response information received by the receiving means indicates that the information specified by the customer identification information satisfies a predetermined presentation condition, the response information further includes a generating means for generating presentation information,
The electronic shelf label according to claim 1, wherein the output unit outputs the presentation information generated by the generation unit.   The electronic shelf label according to claim 1, further comprising a recording unit that records the presentation information output by the output unit. An electronic shelf label that displays product information about the product,
Obtaining means for obtaining customer identification information for identifying the customer;
Generating means for generating presentation information presented to the customer and included in the product information;
Control means for causing the generation means to generate presentation information and displaying the presentation information generated by the generation means on the electronic shelf label when the information specified by the customer identification information acquired by the acquisition means satisfies a predetermined presentation condition; A product information presentation system comprising: A presentation means for presenting information;
The product information presentation system according to claim 4, wherein the control unit causes the presentation unit to present the presentation information generated by the generation unit. Further comprising a recording means for recording information,
5. The product information presentation system according to claim 4, wherein the control unit causes the recording unit to record the presentation information generated by the generation unit. Storage means for storing the presentation information generated by the generation means;
And a checkout means for checking out the amount of the purchased product,
5. The product information according to claim 4, wherein the control unit causes the settlement unit to settle the product whose presentation information is stored in the storage unit based on the presentation information stored in the storage unit. Presentation system.   5. The product information presentation system according to claim 4, wherein the predetermined presentation condition is a condition that the number of times the presentation information is presented within a predetermined time is within a predetermined number of times. The presentation information stored in the storage means is stored for each customer and each product indicated by the customer identification information,
The control means, when a plurality of presentation information for the same product is stored in the storage means, causes the settlement means to settle based on presentation information most advantageous to the customer among the plurality of presentation information. The product information presentation system according to claim 7.   The product information presentation system according to claim 4, wherein the presentation information includes information indicating a price after discount or a price after discount.

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