JP2002169829A - Method and device for contents distribution - Google Patents

Abstract

PROBLEM TO BE SOLVED: To actualize a method and a device which dynamically distribute advertisement contents corresponding to an individual profile in real time through the Internet. SOLUTION: A system operation part and multiple nodes to which specific addresses are allocated in a network through the network, and the system operation part gathers and analyzes profile data of respective node users through the respective nodes and selectively distributes advertisement contents matching the profiles of the respective node users; and a sensor which detects the use state of a refrigerator is connected to each node and each node user inputs data and browse the contents distributed from the system operation part.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement content distribution method and an advertisement content distribution apparatus, and more particularly, to a method and apparatus for distributing advertisement content according to a personal profile of a user.

[0002]

2. Description of the Related Art Current advertising media include newspapers, magazines, TVs,
There are radio and the like, but it can be said that advertisements are broadcasted to any number of readers and viewers in any medium.

For example, focusing on the relationship between broadcast contents and advertisement contents, TV broadcast stations cooperate with production companies to create broadcast contents that a user, a viewer, desires. The advertisement client causes the advertisement content to be inserted into the broadcast content on condition that the sponsor becomes the sponsor of the broadcast content. Thus, the viewer views the broadcast content of interest on the premise that the viewer views the advertisement content of the advertisement client.

[0004]

However, since the current advertisement is distributed indiscriminately by broadcast, there is a problem that the advertisement is distributed even though the advertisement product is not the target user. .

Further, it is difficult to accurately capture the effect of the advertisement distributed by broadcasting in this manner. Therefore, in general, we estimate the number of circulations and audience ratings.However, it cannot be said that the number of circulations and readers' interest in advertising are regular, and the audience rating is smaller than that of the population. There is a problem that the number is small.

[0006] In addition, in the case of advertisement distribution by broadcast, there is a problem that a considerable time is required from the planning and production of the advertisement to the actual distribution to the user.

[0007] Broadcast content as an advertising medium is only temporary, and only the image of the advertisement is appealed to the user. Then, even if the user is interested in an advertisement using broadcast content as a medium, it is impossible to obtain information related to the advertisement via the broadcast content.

[0008] On the other hand, there is a problem that the user receives only uniform advertising content and cannot receive personalized content.

[0009] The present invention solves these problems, and an object of the present invention is to realize a method and apparatus for real-time and dynamic distribution of advertising content according to a personal profile via the Internet.

[0010]

According to the first aspect of the present invention, a system operation unit is connected to a plurality of nodes to which only a specific address is assigned in a network, via the network. , The system operation unit collects and analyzes the profile data of each node user via each node, and selectively distributes advertisement content that matches the profile of each node user,
A content distribution method is characterized in that a sensor for detecting a use state of a refrigerator is connected to each node, and each node user performs data input and browsing of content distributed from a system operation unit at each user terminal.

[0011] Thus, the system operation unit can obtain the refrigerator use status data for each user, and can perform advertisement distribution based on data analysis results by region or by household composition, and the effect of the distributed advertisement content. It is possible to construct advertisement content distribution rules that can be expected to improve the advertisement content and to expect a high effect. In addition, the user can browse the advertisement content suitable for his / her profile.

According to a second aspect of the present invention, in the content distribution method according to the first aspect, the user terminal is configured to transmit and receive data to and from the node by infrared or wireless transmission, and is fixed to or attached to or detached from the refrigerator. It is characterized by using what is possible.

[0013] By keeping the user terminal in the refrigerator, the user can search for advertisement contents related to food in the refrigerator. By using a detachable one, the user terminal can be carried to an arbitrary place away from the refrigerator as needed.

According to a third aspect of the present invention, in the content distribution method according to the first or second aspect, the node includes an interface for exchanging data with a portable data recording medium. It is characterized by the following.

According to a fourth aspect of the present invention, in the content distribution method according to the third aspect, the data recording medium is an IC.
It is a card.

According to a fifth aspect of the present invention, in the content distribution method according to the fourth aspect, the data recording medium includes:
Purchasing history data is recorded.

Thus, the user can check the expiration date of the food stocked in the refrigerator at the user terminal at any time. On the other hand, the system operation unit can distribute appropriate advertisement content based on the purchase history to each user.

According to a sixth aspect of the present invention, in the content distribution method according to any one of the first to fifth aspects, the user profile data is updated based on a user's access record to the content.

Thus, the user profile can be prevented from becoming obsolete.

[0020] According to a seventh aspect of the present invention, in the content distribution method according to any one of the first to sixth aspects, at least charging of an advertisement requester and measurement of an advertising effect based on actual access data to the advertising content are performed. It is characterized in that either is performed.

As a result, a reasonable distribution contract based on the actual measurement data can be concluded.

According to an eighth aspect of the present invention, in the content distribution method according to any one of the first to seventh aspects, the transmission of the access result data of the access result data of the advertisement content from each node to the system operation unit is performed. Is performed in response to a request from the system operation unit.

Thus, when transmitting the access result data, each node may follow the control of the system operation unit, and the load on the node can be reduced.

According to a ninth aspect of the present invention, in the content distribution method according to any one of the first to seventh aspects, the transmission of the access result data of the advertising content from each node to the system operation unit is performed by each node. Is performed autonomously.

As a result, it is possible to reduce the load on the system operation unit when collecting the access result data.

The invention according to claim 11 comprises a system operation unit and a plurality of nodes which are assigned a unique address in the network and are connected to the system operation unit via the network. Collecting and analyzing the profile data of each node user via each node and selectively distributing advertising content that matches the profile of each node user, each node is connected to a sensor that detects the use status of the refrigerator, Each node user is a content distribution apparatus wherein each user terminal inputs data and browses content distributed from the system operation unit.

[0027] Thus, it is possible to realize an apparatus capable of distributing advertisement contents with a high effect related to the use state of the refrigerator.

According to an eleventh aspect of the present invention, in the content distribution device according to the tenth aspect, the user terminal is configured to transmit and receive data to and from the node by wireless transmission, and is detachable from the refrigerator. It is characterized by.

As a result, an apparatus can be realized in which the user can access the advertisement content by holding the user terminal at an arbitrary place.

According to a twelfth aspect of the present invention, in the content distribution device according to the tenth or eleventh aspect,
The node is provided with an interface for exchanging data with a portable data recording medium.

According to a thirteenth aspect of the present invention, in the content distribution device according to the eleventh or twelfth aspect, the data recording medium is an IC card.

Thus, an apparatus can be realized in which the system operation unit and the user can effectively use the purchase history data.

[0033]

FIG. 1 is a conceptual diagram of a system according to the present invention.
FIG. 2 is a block diagram of the node 3. Internet 1
Is connected to the system operation unit 2, the node 3, the advertiser 4, and the like.

The system operation unit 2 includes a user profile unit 21 for storing profile data of each user 5,
An advertisement content section 22 for storing advertisement content provided by an advertiser, a user schedule management section 23 for storing schedule and event data of each user 5, and point data and advertisement content linked to the purchase price of each user 5. A point information management unit 24 for storing accompanying click data and the like, a data analysis processing unit 25, a distribution collection control unit 26, and the like are provided.

The data analysis processing unit 25 individually distributes efficient advertisement contents for increasing the possibility of motivating the purchase of a product to the user 5 based on various data stored in the system operation unit 2. Necessary for
Performs various analysis processes such as data mining, clustering, statistical analysis, and multidimensional analysis.

The data analysis processing unit 25 also performs charging to the advertisement client and measurement of the advertisement effect based on the analysis results.

The distribution collection control unit 26 distributes appropriate advertisement content to each user 5 based on the analysis processing result of the data analysis processing unit 25, and also clicks on the profile of the user 5 and the click on the advertisement content via the node 3. Control to collect various data.

The node 3 is assigned an address for specifying a unique node user in an IPv6 network, for example.

As shown in FIG. 1 and FIG. 2, each node 3 stores a point information management unit 31 for storing point data linked to the purchase price of each user 5 and click data accompanying browsing of advertisement contents. Refrigerator management unit 32 that stores the expiration date data of the food stored in the refrigerator, memo management unit 33 that stores the user's 5 daily writing data, user schedule that stores the user 5's schedule and event data Management unit 34,
A mailer unit 35 for controlling transmission and reception of e-mail is provided.

As shown in FIG. 2, the node 3 includes a door opening / closing sensor 36 for detecting the opening / closing of the refrigerator door and a camera for monitoring the inside of the refrigerator. 37, a refrigerator temperature sensor 38 for measuring the temperature inside the refrigerator, and the like are also connected.

As shown in FIG. 2, the node 3 has an interface 39 for exchanging data with a data recording medium 6 such as an IC card carried by the user 5 for shopping. The data recording medium 6 is provided with a point information management unit 61 that stores point data linked to the purchase price of the user 5 and a food information management unit 62 that stores the expiration date data of the purchased food. Note that the data recording medium 6 may be a portable terminal such as a PDA, for example.

Further, the node 3 is configured to transmit and receive data to and from the user terminal 7 which is fixed to or detachable from the refrigerator 8 by infrared or wireless transmission.

The advertiser 4 is a cash register system 41 for exchanging data with the data recording medium 6 carried by the user 5 and a food data management unit for storing the expiration date data of the food to be provided to the cash register system 41. 42, a user management unit 43 for storing profile data and purchase history data of the user 5, a store status management unit 44 for storing various store status management data such as a parking lot status, a store status, and a product inventory status of each store. Is provided.

The operation of the system configured as described above will be described. The system operation unit 2 adapts to the current status of the user 5 based on the profile of the user 5, various event data such as athletic meet that can be disclosed in the schedule, graduation ceremony, wedding ceremony, joint party, car wash, scheduled drive, etc. Selectively deliver advertising content.

Further, based on the click result of the advertisement content of each user 5 and the purchase result of the product, the profile data of the user is sequentially updated, and the advertiser 4 is charged.

In addition, expiration date management of advertisement contents is also performed, and control is performed so that expired items are not delivered to the user 5. Also delete when expired.

The node 3 detects the opening / closing of the refrigerator 8 by the door opening / closing sensor 36 or, for example, detects that the user 5 is approaching the refrigerator 8 by an infrared sensor. The terminal 7 displays the advertising content that matches the profile of the user 5.

Also, based on the control of the node 3, the user terminal 7 displays an image of the inside of the refrigerator using the camera 37 inside the refrigerator, a measurement result of the internal temperature of the refrigerator using the inside temperature sensor 38,
It also displays user memo information, schedule information, e-mail, and the like.

FIG. 3 shows a screen example of the user terminal 7.
In FIG. 3, a plurality of click buttons 71 in which each advertisement content is iconified are arranged in an upper part of the screen. By clicking these click buttons 71, each advertisement content can be viewed.
In the lower part of the screen, a plurality of function selection buttons 72 are arranged. By clicking these function selection buttons 72, operation screens corresponding to the respective functions are displayed. At the bottom of the screen, a touch pen input unit 73 for inputting a desired character symbol is provided.

The display of the user terminal 7 may be always on, may be always off, and may be selectively turned on by the operation of the user 5, or may be always off and the sensor may be turned off as described above. It may be turned on according to the detection signal. Since the user terminal 7 can be attached to and detached from the refrigerator 8, the user terminal 7 can be brought to a living room for viewing.

The node 3 has a function of storing the distributed advertising content, a function of searching for the stored advertising content, a filtering function of selecting the advertising content based on the user profile, and a function to store when the validity period becomes invalid. It has a function of erasing advertising contents, a function of accessing the data recording medium 6 to refer to and update the contents, a function of synchronizing and sharing the contents of schedules and memos according to the life cycle of a family unit, and the like. .

By the way, the advertisement content displayed on the user terminal 7 has a click button function,
By detecting the presence or absence of a click, the reach (recognition) of the advertising content can be measured.

There are two methods for detecting clicks on advertisement contents. A first method is detection of a program in the user terminal 7 on the front end side by an applet, and a second method is detection of a transaction generated by a click by the program in the system operation unit 2 on the back end side. According to the first method, the load on the system operation unit 2 can be reduced, and according to the second method, the transfer of click data from each user terminal 7 becomes unnecessary.

It is assumed that the number of clicks on the advertisement content is treated as point data, and the user 5 can obtain profits such as discounts and coupons based on the accumulated points. The accumulated points motivate the user to view the advertisement content.

Regarding the management of these accumulated points, a method performed on the back end side and a method performed on the front end side are conceivable.

In the case of performing at the back end, a profit such as a discount can be provided to the user 5 of the advertiser based on the points by referring to the point management database of the system operation unit 2.

In the case of performing at the front end, the point information is stored in the data recording medium 6, and the user 5 carries the data recording medium 6 storing the point information to the advertiser's cash register system 41 and In cooperation with the cashier system 41, the user 5 can obtain a profit such as a discount.

Further, by linking these advertising content distribution systems with the purchasing system managed by the advertiser, the effect of the advertising content distribution can be expressed as a purchase rate based on the number of users who have actually purchased based on the advertising content. Can be measured.

When the user 5 brings the data recording medium 6 to the cash register system 41 of the advertiser and purchases food, the purchase history data such as the expiration date list of the purchased food is stored in the data recording medium 6. Cash register system 41
Can be written through.

The purchase history data is read by inserting the data recording medium 6 on which the purchase history data has been written into the node 3, and the shelf life expiration date food database of the refrigerator in the refrigerator stored in the node 3 is updated. In addition, when a certain food in the refrigerator is consumed, the user terminal 7 accesses the expiration date food database and inputs or deletes the consumption date data in the data of the corresponding food.

Also, by using such a configuration, the operation system 2 can collect and analyze a questionnaire regarding advertisement contents and products online. Since the operation system 2 has the profile data of each user 5, it is possible to collectively analyze the answers and opinions of each user 5 for each profile and perform multifaceted analysis.

The access to the node 3 is not limited to the user terminal, but can be made by a user interface of a remote personal computer or a portable terminal. In FIG.
An example of access using the mobile terminal 9 is shown.

In the example of FIG. 4, the portable terminal 9 also has the node 3
Point information management unit 91, refrigerator management unit 92,
A memo management unit 93, a user schedule management unit 94, a mailer unit 95, and the like are provided. When the mobile terminal 9 and the node 3 are in a distance relationship in which wireless transmission is possible, the mobile terminal 9 and the node 3 directly transmit and receive data via the Internet 1 without passing through the Internet 1, and in a remote place where wireless transmission is impossible, the Internet 1 Data is transmitted and received via.

Thus, the inside of the refrigerator can be monitored via a camera connected to the node 3, data can be written to the node 3, and the food data of the node 3 can be referred to, for example, from outside or in each room. You can check the expiration date of the food. In addition, the node 3 can be positioned as a family sharing database, and can share necessary shopping according to each return route.

As shown in FIG. 5, the system operator who manages and operates the system operation unit 2 manages the distribution of advertisement contents and the click data based on the profiles of many users 5. To be a push sales or consultant. Further, an auction of an advertising space can be developed and executed based on specific click data.

As shown in FIG. 6, the user 5 who has viewed the advertisement content displayed on the user terminal 7 distributes a mail with the advertisement content attached to a plurality of members of the community 10 to which the user 5 belongs. It is possible to develop sales promotion by mouth using email.

As shown in FIG. 7, a shopping agent program for checking a food list (expiration date) in the refrigerator on the node 3 is operated to generate a list of products to be purchased (food items) whose expiration date is approaching. Then, the system operation unit 2 automatically generates the advertisement content based on the profile regarding the food list of each user 5 in consideration of the user's residence area and commuting route and distributes the advertisement content to each node 3. Then, the user may browse the automatically generated and distributed advertisement content.

As a result, the system operation unit 2 can distribute efficient advertisement contents targeted to users having a high purchase probability, and the user 5 can use the latest advertisement contents on commodities (food items) to be purchased. Convincing shopping can be done.

[0069]

As described above, the present invention is a new advertisement distribution system which focuses on a refrigerator which is frequently accessed at home as an advertisement medium. The advertisement content according to a personal profile is provided in real time over the Internet. In addition, a method and apparatus for dynamically distributing can be realized.

As a result, it is possible to measure the effect (cost effectiveness) of an advertisement with high accuracy and to quantify and evaluate the improvement of the advertisement effect, which is impossible with the conventional broadcast-type content distribution.

Further, since the user's profile is sequentially updated based on the content click data, obsolescence such as profile data obtained by a conventional questionnaire can be prevented.

In addition, the user can acquire the advertising content related to the product to be purchased in real time at the timing of recalling the purchase, and at any time in accordance with the life cycle (separation of information between the company and the home). However, it is possible to view the personalized advertisement content, and it is possible to save the time spent viewing unnecessary advertisement content as in the related art.

The advertisement requester can expect the advertisement to be delivered to the user in a short time, and can promote the purchase based on the purchase history of the user, and can check whether the effect of the advertisement delivered to the user is actually purchased by the user. You can expect better advertising effectiveness than before.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram of a system according to the present invention.

FIG. 2 is a configuration diagram of a node in the system of FIG. 1;

FIG. 3 is an explanatory diagram of a user terminal in the system of FIG. 1;

FIG. 4 is an explanatory diagram of access by a mobile terminal in the system of FIG. 1;

5 is an explanatory diagram showing a relationship between a system operation unit 2 and an advertiser 4 in the system of FIG.

6 is an explanatory diagram of information development by a user 5 in the system of FIG.

FIG. 7 is a conceptual explanatory diagram of automatic distribution of advertisement content in the system of FIG. 1;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Internet 2 System operation part 3 Node 4 Advertiser 5 User 6 Data recording medium (IC card) 7 User terminal 8 Refrigerator 9 Personal digital assistant (PDA)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/40 310 G06F 17/40 310Z 17/60 176 17/60 176A 326 326 G07G 1/12 341 G07G 1 / 12 341A (72) Inventor Masahiro Iharaki 2-93-2 Nakamachi, Musashino-shi, Tokyo Inside Internet Node Co., Ltd. (72) Inventor Kazuya Kubo 2-9-132 Nakamachi, Musashino-shi, Tokyo Inter Inside Net Node Co., Ltd. (72) Inventor Jun Murai 2-9-132 Nakamachi, Musashino City, Tokyo Internet Node Co., Ltd. (72) Inventor Masaki Minami 2-9-132 Nakamachi, Musashino City, Tokyo Inter (72) Inventor Takeo Kuwahara 2-9-32 Nakamachi, Musashino-shi, Tokyo Internet node, Inc. in the F-term (reference) 3E042 CC02 CD02 CD04 CE07 EA01 5B075 KK07 ND20 PP28 PQ02 PR08 UU40 5B089 GA11 GA23 HA11 JB15 JB22 KA12 KA13 KC53 LB14 MC08

Claims (13)

[Claims] 1. A system operation unit is connected via a network to a plurality of nodes to which only one specific address is assigned in a network, and the system operation unit collects profile data of each node user via each node. Analyze and selectively distribute advertising content that matches the profile of each node user. Each node is connected to a sensor that detects the usage status of the refrigerator, and each node user is distributed from the data input and system operation unit. A content distribution method characterized in that content browsing is performed at each user terminal. 2. The content distribution according to claim 1, wherein the user terminal is configured to transmit and receive data to and from a node by infrared or wireless transmission, and to use a user terminal that can be fixed to or detached from a refrigerator. Method. 3. The content distribution method according to claim 1, wherein the node has an interface for exchanging data with a portable data recording medium. 4. The content distribution method according to claim 3, wherein the data recording medium is an IC card. 5. The content distribution method according to claim 4, wherein the purchase history data is recorded on the data recording medium. 6. The content distribution method according to claim 1, wherein the user profile data is updated based on a user's access record to the advertisement content. 7. The content distribution method according to claim 1, wherein at least one of charging to an advertisement requester and measuring an advertisement effect is performed based on actual access data to the advertisement content. . 8. The system according to claim 1, wherein the transmission of the access result data of the access result data of the advertisement content from each node to the system operation unit is performed in response to a request from the system operation unit. Content distribution method according to any of the above. 9. The contents distribution according to claim 1, wherein each node autonomously transmits the advertisement contents access result data from each node to the system operation unit. Method. 10. A system operation unit comprising: a plurality of nodes which are assigned a specific address within the network and are connected to the system operation unit via the network, wherein the system operation unit is connected to each node via each node. It collects and analyzes node user profile data and selectively distributes advertising content that matches the profile of each node user.Each node is connected to a sensor that detects the usage status of refrigerators. A content distribution device wherein each user terminal browses content distributed from a system operation unit. 11. The content distribution method according to claim 10, wherein the user terminal is configured to transmit and receive data to and from the node by wireless transmission, and is detachable from the refrigerator. 12. The content distribution apparatus according to claim 10, wherein the node has an interface for exchanging data with a portable data recording medium. 13. The content distribution device according to claim 11, wherein the data recording medium is an IC card.