JP4685485B2 - Questionnaire system - Google Patents

Description

  The present invention relates to a questionnaire system for managing questionnaire responses obtained from customers.

  2. Description of the Related Art Conventionally, a system has been proposed in which questionnaire responses obtained from customers are processed and tabulated (Patent Document 1). In the conventional system, the answers are classified or tabulated based on the contents of the answers described by the customer.

JP-A-9-190454 (summary, FIG. 1)

  In conventional questionnaires, when a manufacturer conducts a questionnaire on food or other products, purchases can be made by distributing questionnaire forms uniformly regardless of the store, or by making the questionnaire available for viewing on the website. We accept responses from potential unspecified people or purchasers.

  When using a conventional questionnaire system, such answers can be classified and tabulated, but since this is a uniform questionnaire, the answer tabulation results become average, and the actual store There is a problem that it is difficult to make use of it for individual future promotion (sales promotion) and confirmation of the effect of the promotion. In particular, it is difficult to carry out a questionnaire that can provide useful answers when a promotion is provided by providing a special sales area with individually assembled display boxes and POPs in supermarkets, convenience stores, and the like.

  The present invention has been made in view of the above-mentioned problems, and customer opinions can be individually classified and tabulated for each promotion, and the customer's impression can be known for each promotion in the store. The purpose is to obtain a questionnaire system.

  In order to solve the above problems, the present invention is configured as follows.

The questionnaire system according to the present invention includes a database, a questionnaire response counting device, and one or a plurality of business terminal devices. The database stores promotion information including a promotion ID unique to the promotion and questionnaire question information corresponding to the promotion attached to the promotion notification medium installed in the store, and also stores answer data for the questionnaire question. Further, the questionnaire response totaling apparatus includes database control means for executing reading and writing of data with respect to the database, answer registration means for registering response data for the questionnaire questions in the database by the database control means in association with the promotion ID, and database control And means for reading out the answer data by means and summing up the answer data for each questionnaire question associated with the promotion ID. Each business terminal device performs data communication with the questionnaire response counting device and receives the response data, a second display device that displays the questionnaire response based on the response data, and a second input device. And detecting that voting for the questionnaire response has occurred in response to an operation on the second input device, and controlling the third communication device to transmit voting occurrence information for the response to the questionnaire response counting device. And a control unit. The database stores vote number data indicating the number of votes generated in the business terminal device in association with the answer data. The questionnaire response totalizing device associates the response data based on the voting occurrence information when the voting occurrence information is received by the fourth communication device that performs data communication with the third communication device and the fourth communication device. was possess a fourth control unit for increasing the value of the number of votes the data, the database stores the commodity purchase information of the customer that is acquired by the store POS system, tallying unit of respondents aggregation device, the database The control means reads product purchase information in the database, identifies from the product purchase information whether or not the customer of the response data has purchased the product related to the promotion, and totals the response data for each of the purchases .

As a result, the promotion ID attached to the promotion notification medium installed in the store
Since the questionnaire response data is registered in the database and aggregated in association with each other, customer opinions regarding each promotion can be individually classified and aggregated based on the promotion ID. It is possible to know the impression received by the customer with respect to the product related to the promotion, the store related to the promotion, the manufacturer of the product, etc. Since the promotion ID is changed for each promotion, a single promotion ID is used for the same promotion. That is, the store sales floor is installed in a promotion notification medium with one promotion ID.
However, for the same promotion, the promotion ID can be changed for each store. Also, based on the number of votes for questionnaire responses, it is possible to identify the importance of questionnaire responses for stores, manufacturers, etc., customers who provide important opinions, etc. It will be easier to collect and reflect in future promotions. In addition, the opinions of customers who purchased products and those of customers who have not purchased products are aggregated separately, and the trend of opinions of customers who have purchased products, and the trend of opinions of customers who have not purchased products Both of these can be grasped, and a policy for having a customer who has not purchased a product purchased the product can be reflected in a future promotion.

The questionnaire system may be as follows in addition to any of the above questionnaire systems. That is, in this case, the questionnaire system further includes a customer terminal device. The customer terminal device responds to an operation on the first communication device, a first communication device that performs data communication with the questionnaire response counting device, a first display device, a first input device that receives a customer operation, and an operation on the first input device. A first control unit that obtains the promotion ID from the first input device, controls the first communication device, and transmits the promotion ID to the questionnaire response counting device. Then, when the promotion ID is received by the second communication device that performs data communication with the first communication device and the second communication device, the questionnaire response counting device responds to the questionnaire corresponding to the promotion ID by the database control means. A second control unit that reads the query information from the database and transmits the query information to the customer terminal device. Moreover, the 1st control part of a customer terminal device will display a questionnaire question on a 1st display apparatus based on the questionnaire question information, if a questionnaire question information is received by the 1st communication apparatus, Then, 1st The response data is acquired from the first input device in response to the response operation to the input device, the first communication device is controlled, and the response data is transmitted to the questionnaire response counting device.

  As a result, since the questionnaire question information corresponding to each promotion ID is stored in the database, it is not necessary to determine the questionnaire question information when creating the promotion announcement medium, and the contents of the questionnaire question corresponding to each promotion ID are promoted. What is necessary is just to determine by the start and to store the questionnaire question information in a database. Therefore, the promotion for conducting the questionnaire can be smoothly advanced. In addition, the customer can easily answer the questionnaire by operating the customer terminal device.

The questionnaire system according to the present invention may be as follows in addition to any of the above questionnaire systems. That is, in this case, the database stores product purchase date data as a part of customer product purchase information. Then, the counting means of the questionnaire response counting device specifies whether or not the customer of the response data purchased the product related to the promotion within a predetermined period after the promotion start date based on the product purchase date data, The answer data is aggregated for each of the presence or absence.

  Thereby, for example, a customer may purchase a product one week after the end of the promotion, and the opinion of the customer who purchased the product can be accurately grasped not only during the promotion period or at the time of answering the questionnaire.

The questionnaire system may be as follows in addition to any of the above questionnaire systems. That is, in this case, this questionnaire system further includes one or a plurality of business terminal devices. Each business terminal device performs a data communication with a questionnaire response totaling device and receives a response data, a third communication device, a second display device that displays a questionnaire response based on the response data, a second input device, A third control unit that detects the occurrence of a vote for a questionnaire response in response to an operation on the second input device, and controls the third communication device to transmit the vote occurrence information for the answer to the questionnaire response counting device And have. The database stores vote number data indicating the number of votes generated in the business terminal device in association with the answer data. The questionnaire response totalizing device associates the response data based on the voting occurrence information when the voting occurrence information is received by the fourth communication device that performs data communication with the third communication device and the fourth communication device. And a fourth control unit for increasing the value of the voted number data.

  This makes it possible to identify the importance of questionnaire responses for stores, manufacturers, etc., customers who provide important opinions, etc. based on the number of votes for questionnaire responses, and to provide important opinions and impressions about promotions. Can be collected more easily and reflected in future promotions.

  The questionnaire system according to the present invention may be as follows in addition to any of the above questionnaire systems. That is, in this case, the questionnaire system further includes a customer terminal device. The customer terminal device responds to an operation on the first communication device, a first communication device that performs data communication with the questionnaire response counting device, a first display device, a first input device that receives a customer operation, and an operation on the first input device. A first control unit that obtains the promotion ID from the first input device, controls the first communication device, and transmits the promotion ID to the questionnaire response counting device; Then, the questionnaire response counting device causes the second communication device that performs data communication with the first communication device, and causes the second communication device to transmit the vote data together with the answer data to the first communication device of the customer terminal device. A second control unit. Furthermore, when the first control unit of the customer terminal device receives the response data and the vote number data by the first communication device, the first control unit displays the first questionnaire response and the vote number for the answer based on the data. Display on the device.

  As a result, customers can know that their questionnaire responses are regarded as important by looking at the number of votes, become more enthusiastic about responding to questionnaire questions, and provide more accurate opinions and impressions about promotions. Can know.

  The questionnaire system according to the present invention may be as follows in addition to any of the above questionnaire systems. That is, the questionnaire response totaling apparatus has a sorting means for sorting the response data by the value of the number of votes in the database.

  Thereby, since the answers of questionnaires with many votes are preferentially viewed, it is possible to easily grasp the tendency of opinions and impressions regarding the promotion.

  The questionnaire system according to the present invention may be as follows in addition to any of the above questionnaire systems. That is, in this case, the database stores point data indicating numerical values of points that can be exchanged for valuables or rewards according to a predetermined rule as part of customer information. The questionnaire response totaling apparatus has point data control means for increasing the value of the point data according to the number of votes.

  Thereby, since the customer can acquire points according to the number of votes, the customer is more eager to answer the questionnaire questions, and can know more accurate opinions and impressions about the promotion.

  According to the present invention, customer opinions about each promotion can be classified and tabulated individually, and the impression received by the customer can be known for each promotion in the store.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  Products manufactured by manufacturers and wholesaled by distributors are displayed at stores and sold to customers. Promotions are developed at store sales floors, and special corners may be set up. A questionnaire is conducted in association with this promotion. In the questionnaire system according to the embodiment of the present invention, the data center manages questionnaire response data from customers and analyzes it appropriately. Further, the questionnaire response data can be browsed by the manufacturer, distributor and store terminal devices.

  FIG. 1 is a block diagram showing a configuration of a questionnaire system according to an embodiment of the present invention.

  In FIG. 1, a POS system 11, an ID-attached POP 12, and a terminal device 13 are installed in a store 1. The POS (Point Of Sales) system 11 is a system for acquiring and managing product attribute data in the store 1, inventory data of each product, sales data, and the like. It is a device group including a card reader 11a and a register to be acquired. The ID-added POP 12 is attached to the promotion shelf, box, etc. on which the products targeted for the predetermined promotion are displayed, and the promotion ID unique to the promotion is printed so that the customer 4 can visually recognize the promotion. Promotional media such as made paper and plastic. The terminal device 13 is a business terminal device that is operated by an employee of the store 1 and can access the server device 52 of the data center 5. As the terminal device 13, for example, a personal computer is used.

  Also, in FIG. 1, terminal devices 21 and 31 similar to the terminal device 13 of the store 1 are installed in a distributor 2 such as a wholesaler and a manufacturer 3.

  In FIG. 1, the customer 4 owns a membership card 41 and a terminal device 42. The member card 41 is a magnetic card, an IC card, or the like, in which identification information (customer ID) unique to the customer 4 who is a member is stored in a magnetic tape, an IC, or the like. The terminal device 42 is a customer terminal device that is operated by the customer 4 and can access the server device 52 of the data center 5. As the terminal device 42, for example, a mobile phone capable of data communication or a personal computer is used.

  In FIG. 1, a database 51 and a server device 52 are installed in the data center 5. The database 51 is a data storage device that stores promotion information and stores answer data for the questionnaire questions. The promotion information is associated with the promotion ID unique to the promotion attached to the ID-attached POP 12 installed in the store 1 and corresponds to the promotion ID unique to the promotion attached to the ID-added POP 12 installed in the store 1 Includes survey question information.

  Further, the database 51 stores product purchase information of the customer 4 acquired by the POS system 11 of the store 1. The product purchase information includes a product ID, purchase date data, and the like. Furthermore, the database 51 stores answer date data indicating the date when the answer data was acquired, and stores the product purchase date data as part of the product purchase information of the customer 4. Further, the database 51 stores vote number data indicating the number of votes generated in the terminal devices 13, 21, 31 in association with the answer data. Furthermore, the database 51 stores point data indicating the numerical values of points that can be exchanged for valuables or rewards according to a predetermined rule as part of the customer information.

  The database 51 includes a large-scale recording medium such as a hard disk device or a disk array. The products related to the promotion are not limited to one type of product of one company, and may be a plurality of types of products of one company or a plurality of types of products of a plurality of companies.

  The server device 52 is a device having a data communication function for performing data communication via the communication path 6 and a questionnaire response totaling function for totaling questionnaire responses acquired from the customer 4. That is, the server device 52 functions as a questionnaire response counting device. The server device 52 can be realized as a computer.

  In FIG. 1, the communication path 6 includes a POS system 11 and a terminal device 13 of the store 1, a terminal device 21 of the distributor 2, a terminal device 31 of the manufacturer 3, a terminal device 42 of the customer 4, and a server of the data center 5. This is a communication path capable of data communication between the devices 52. The communication path 6 appropriately includes a dedicated line, a telephone line, a computer network such as the Internet, and the like. For data communication on an open section such as the Internet in the communication path 6, encrypted communication such as S / MIME or SSL is appropriately used as necessary.

  FIG. 2 is a block diagram showing the configuration of the terminal device 42 of the customer 4 in FIG. In FIG. 2, a CPU 61 is an arithmetic processing unit that executes a program such as a program 65a and executes processing described in the program. The ROM 62 is a non-volatile memory that stores programs and data in advance. The RAM 63 is a memory that temporarily stores the program and data when the program is executed. The bus 64 is a signal path that connects the CPU 61, the ROM 62, the RAM 63, the interfaces 66, 68, and 70, and the image processing circuit 71 to each other. The number of buses 64 and the connection form of the CPU 61 and the like to the buses 64 are not limited to those shown in FIG.

  In addition, the data storage device 65 stores a program 65a describing processing (questionnaire answer processing, point / voting number browsing processing) executed by the terminal device 42 in this system, an operating system (not shown), and other application programs. It is a hard disk drive as a recording medium.

  When the program 65a is executed by the CPU 61, a promotion ID is acquired from the input device 69 in response to an operation on the input device 69, and the communication device 67 is controlled to transmit the promotion ID to the server device 52. Part is realized.

  The interface 66 is an interface circuit to which the data storage device 65 can be connected. The interface 68 is an interface circuit that can connect a communication device 67 as a first communication device. The interface 70 is an interface circuit to which an input device 69 as a first input device can be connected.

  The image processing circuit 71 is a circuit that outputs an image signal corresponding to the data when the image data is written. The image processing circuit 71 is connected to a display device 72 as a first display device that displays an image based on the image signal.

  For example, when the terminal device 42 is a personal computer, the communication device 67 is a modem, a network interface card, or the like, and the input device 69 is a keyboard, a mouse, or the like. On the other hand, for example, when the terminal device 42 is a mobile phone, the communication device 67 is a baseband unit, the input device 69 is a key installed in the housing, and the display device 72 is in the housing. It is assumed to be an installed liquid crystal display.

  FIG. 3 is a block diagram illustrating the configuration of the terminal devices 13, 21, and 31 of the store 1, the distributor 2, and the manufacturer 3 in FIG. 1. In FIG. 3, a CPU 81 is an arithmetic processing unit that executes a program such as a program 85a and executes processing described in the program. The ROM 82 is a non-volatile memory that stores programs and data in advance. The RAM 83 is a memory that temporarily stores the program and data when the program is executed. The bus 84 is a signal path that connects the CPU 81, the ROM 82, the RAM 83, the interfaces 86, 88, 90, and the image processing circuit 91 to each other. Note that the number of buses 84 and the form of connection to the buses 84 such as the CPU 81 are not limited to those shown in FIG.

  Further, the data storage device 85 stores a program 85a describing processing (questionnaire answer browsing processing, voting processing) executed by the terminal devices 13, 21, and 31 in this system, an operating system (not shown), and other application programs. It is a hard disk drive as a recording medium.

  By executing the program 85a by the CPU 81, it is detected that a vote for a questionnaire response has occurred from the input device 89 in response to an operation on the input device 89, and the communication device 87 is controlled to obtain the vote generation information for the response. A third control unit to be transmitted to the device 52 is realized.

  The interface 86 is an interface circuit to which the data storage device 85 can be connected. The interface 88 is an interface circuit that can connect a communication device 87 as a third communication device. The interface 90 is an interface circuit that can connect an input device 89 as a second input device.

  The image processing circuit 91 is a circuit that outputs an image signal corresponding to the data when the image data is written. A display device 92 as a second display device that displays an image based on the image signal can be connected to the image processing circuit 91.

  For example, when the terminal devices 13, 21, and 31 are personal computers, the communication device 87 is a modem, a network interface card, and the like, and the input device 89 is a keyboard, a mouse, and the like. On the other hand, for example, when the terminal devices 13, 21, and 31 are mobile phones, the communication device 87 is a baseband unit, the input device 89 is a key or the like installed in a housing, and a display device Reference numeral 92 denotes a liquid crystal display or the like installed in the housing.

  FIG. 4 is a block diagram showing a configuration of the server device 52 of the data center 5 in FIG. In FIG. 4, a CPU 101 is an arithmetic processing unit that executes a program such as a program 105a and executes processing described in the program. The ROM 102 is a nonvolatile memory that stores programs and data in advance. The RAM 103 is a memory that temporarily stores the program and data when the program is executed. The bus 104 is a signal path that connects the CPU 101, the ROM 102, the RAM 103, and the interfaces 106, 108, and 109 to each other. Note that the number of buses 104 and the form of connection to the buses 104 such as the CPU 101 are not limited to those shown in FIG.

  In addition, the data storage device 105 includes an application program such as a program 105a describing processing (questionnaire response acquisition processing, vote count update processing, questionnaire response totaling processing) executed by the server device 52 in this system, and an operating system (not shown). It is a hard disk drive as a recording medium to be stored.

  When the promotion ID is received by the communication device 107 by executing the program 105a by the CPU 101, a second control unit that reads out questionnaire question information corresponding to the promotion ID from the database 51 and transmits the information to the terminal device 42, In addition, when the voting occurrence information is received by the communication device 107, a fourth control unit that increases the value of the voting number data associated with the answer data based on the voting occurrence information is realized.

  The interface 106 is an interface circuit to which the data storage device 105 is connected. The interface 108 is an interface circuit that can connect the communication device 107 as the second and fourth communication devices. The interface 109 is an interface circuit that exchanges data with the database 51.

  FIG. 5 is a block diagram showing functions realized by the CPU 101 executing the program 105a in the server device 52 of FIG. The processing unit 131 is realized by the CPU 101 executing the program 105a.

  In the processing unit 131, the database control unit 121 is a processing unit that reads and writes data from and to the database 51. The aggregation means 122 is a processing unit that aggregates answer data for each questionnaire question associated with the promotion ID. The sorting unit 123 is a processing unit that sorts the answer data by the value of the vote count data in the database 51. The point data control means 124 is a processing unit that increases the value of point data according to the number of votes.

  Here, the “number of votes” is the number of votes generated by the terminal devices 13, 21, and 31 in response to the questionnaire response, and is stored in the database 51 as vote number data. The “point data” is data that is stored as part of customer information in the database 51 and indicates the numerical value of points that can be exchanged for valuables or rewards according to a predetermined rule.

  The server unit 125 functions as an HTTP (Hypertext Transfer Protocol) server, for example, and is a processing unit that performs data communication with the terminal devices 13, 21, 31, and 42 according to a predetermined protocol such as HTTP. Furthermore, the server unit 125 controls the processing units 121 to 124 in response to requests from the terminal devices 13, 21, 31, 42. Furthermore, the server unit 125 is a processing unit that functions as an answer registration unit that registers answer data for a questionnaire question in the database 51 in association with the promotion ID.

  FIG. 6 is a diagram showing a table stored in the database 51 of the data center 5 in FIG.

  In the customer information table shown in FIG. 6A, for each customer 4, one record including the customer information of the customer 4 is registered. One record has a customer ID unique to the customer 4, personal information, the number of points held by the customer 4, and a questionnaire response number list. Personal information includes name, address, e-mail address, and the like. The questionnaire response number list is a list of numbers unique to the questionnaire responses, and is a list of numbers regarding the questionnaire responses of the customer 4.

  In the promotion information table shown in FIG. 6B, one record including promotion information related to the promotion is registered for each promotion. One record has a promotion ID unique to the promotion, promotion name, target product information, target store information, target period information, and a questionnaire question list. The target product information is a product ID of one or more products to be promoted. The target store information is the store ID of the store 1 to be promoted. The target period information is information on the promotion implementation period. The questionnaire question list is questionnaire question information, and is a list of questions (text data) used for the questionnaire in this promotion. The product ID is unique identification information assigned to each product type, and the store ID is unique identification information assigned to each store 1.

  In the questionnaire response table shown in FIG. 6C, one record including response data of the questionnaire response is registered for each questionnaire response. One record includes a response number unique to the survey response, the date and time of the survey response (response date data), the promotion ID of the promotion targeted for the survey, the customer ID of the customer 4 who responded, the response content (text data), and the survey response It has the number of votes and purchase information of promotional products of this customer 4.

  Next, the operation of each device in the system will be described. FIG. 7 is a sequence diagram illustrating processing in the questionnaire system according to the embodiment of the present invention.

  In the store 1, the ID-added POP 12 is installed in the sales floor related to the promotion. The ID-added POP 12 includes, for example, a promotion notice, an 8-digit number as a promotion ID, a URL (Uniform Resource Locator) of a questionnaire website, and an e-mail address of an application destination. Alternatively, a QR code including the URL is described. In addition to or instead of the ID-added POP 12, a flyer having the same description as the ID-added POP 12 or a postcard in which a questionnaire question is described may be installed.

  The customer 4 visiting the sales floor knows the promotion ID from the ID-added POP 12 and the like. If it is determined that the customer 4 may answer the questionnaire, for example, the customer 4 operates his / her terminal device 42 to answer the questionnaire question. At that time, according to the operation, the terminal device 42 accesses a website having a predetermined URL and transmits response data, or transmits an e-mail including the response data to a predetermined e-mail address.

  In addition, when QR code including URL is described in the POP 12 with ID, the customer 4 performs text input by using a mobile phone having a camera and a QR code decoder as the terminal device 42. And a website with a predetermined URL can be accessed.

  When accessing a website with a predetermined URL, in the terminal device 42, first, the CPU 61 controls the communication device 67 in accordance with the program 65 a to control the website of the URL entered in the input device 69 (here, the server device). 52 websites) is accessed according to HTTP via the communication path 6 (step S1).

  In response to the access, the server unit 125 of the server device 52 causes the database control unit 121 to read the web page data of the URL from the database 51 and transmits it to the terminal device 42 (step S2).

  When the CPU 61 of the terminal device 42 receives the data via the communication device 67, the CPU 61 supplies the image data to the image processing circuit 71 based on the data and causes the display device 72 to display the image of the web page.

  In this embodiment, first, web page data of a promotion ID input form is supplied, and the promotion ID input form is displayed on the display device 72 of the terminal device 42. FIG. 8 is a diagram showing a display example of a promotion ID input form by the terminal device 42 of the customer 4 in FIG. As shown in FIG. 8, on the screen 201 of the display device 72, in addition to the title, a text input box 211 for inputting a customer ID, a text input box 212 for inputting a promotion ID, and a send button 213 are displayed.

  Then, the customer 4 operates the input device 69 of the terminal device 42, inputs his / her customer ID in the box 211, and inputs the promotion ID (eight digits in this case) seen at the store 1 in the box 212. Then, the transmission button 213 is pressed.

  When this operation occurs, the CPU 61 acquires data corresponding to the operation from the input device 69, and transmits the input customer ID and promotion ID to the server unit 125 of the server device 52 (step S3).

  When the server unit 125 of the server device 52 receives the customer ID and the promotion ID, the database control unit 121 refers to the customer information (FIG. 6A) and the promotion information (FIG. 6B) in the database 51. The customer who has applied for the questionnaire is specified, the questionnaire question list corresponding to the promotion ID is read, and questionnaire response form data (for example, HTML data) including the questionnaire question list is generated. The server unit 125 transmits the questionnaire response form data to the terminal device 42 (step S4).

  When receiving the data via the communication device 67, the CPU 61 of the terminal device 42 supplies the image data to the image processing circuit 71 based on the data and displays the image of the questionnaire response form on the display device 72. Let

  FIG. 9 is a diagram showing a display example of a questionnaire response form by the terminal device 42 of the customer 4 in FIG. As shown in FIG. 9, on the screen 201 of the display device 72, in addition to the title, each questionnaire question, text input boxes 221a to 221h corresponding to the question, and a send button 222 are displayed.

  Then, the customer 4 operates the input device 69 of the terminal device 42 to input the answer to the corresponding question as text in each of the boxes 221a to 221h, and presses the send button 222. The answer to the question may be selected from a pull-down menu instead of text input.

  When this operation occurs, the CPU 61 acquires data corresponding to the operation from the input device 69 (step S5), and transmits the input answer data to the server unit 125 of the server device 52 (step S6).

  When the server unit 125 of the server device 52 receives the answer data, the answer number as a serial number, the answer date and time as the answer data reception date and time (answer date data), the promotion ID and customer ID received in step S3, and the answer A record comprising data, the number of votes of initial value (= 0), and purchase information as a blank is added to the questionnaire response table (FIG. 6C) by the database control means 121 (step S7). The server unit 125 adds the answer number to the questionnaire answer number list of the customer information table in the database 51.

  Further, when the server unit 125 receives the answer data, the point data control unit 124 causes the database control unit 121 to increase the number of points corresponding to the customer (customer ID) by a predetermined numerical value (for example, 5) (step S8). ).

  Thereby, questionnaire response data from the customer 4 is registered in the database 51.

  On the other hand, when the customer 4 purchases a product at the store 1, the customer 4 hands over his / her membership card 41 to the store clerk. The cashier clerk operates the card reader 11a to read the customer ID from the member card 41. At that time, the POS system 11 collects the customer ID read by the card reader 11a from the member card 41 at the time of purchase, the product ID of the purchased product, and the store ID of the store 1 through the communication path 6. It transmits to the server apparatus 52 (step S12). Note that the card reader 11a of the POS system 11 may directly communicate with the member card 41 arranged in the vicinity to acquire the customer ID without going through a cashier clerk.

  In the server device 52, when the server unit 125 receives the store ID, customer ID, and product ID via the communication device 107, the database control means 121 causes the received store ID and the received store ID and A record having a product ID is searched. When the record having the received store ID and product ID is found, the server unit 125 reads the promotion ID of the record by the database control unit 121, and then, in the questionnaire response table in the database 51, the promotion ID And a record having the received customer ID is searched. When the record having the promotion ID and the customer ID is found, the server unit 125 registers the received product ID in the purchase information of the record by the database control unit 121 (step S13). At this time, the server device 52 acquires the purchase date and time (product purchase date data) and the purchase quantity from the POS system 11 together with the product ID and the store ID of the purchase store, and the product purchase date is a predetermined period from the reply date. The purchase information may be registered only when it is within the range.

  Thereby, when the customer 4 purchases the promotion target product at the store 1, the purchase information is registered in association with the questionnaire response. Therefore, purchase information after the promotion start date is registered and accumulated. Furthermore, since the purchase history of the customer 4 after a predetermined time has elapsed after answering the questionnaire is also registered, it is easy to accurately confirm the effect of the promotion including the temporal viewpoint.

  Further, the employees of the store 1, the distributor 2 and the manufacturer 3 operate the terminal devices 13, 21, and 31 to view the questionnaire responses in the promotion. At that time, first, the URL of the web page for browsing the questionnaire responses is input to the terminal device 13.

  The input device 89 detects the operation of the employee and supplies data corresponding to the operation to the CPU 81. The CPU 81 controls the communication device 87 according to the program 85a, and accesses the website of the URL (here, the website of the server device 52) input to the input device 89 according to HTTP (step S21).

  In response to the access, the server unit 125 of the server device 52 causes the database control unit 121 to read the web page data of the URL from the database 51 and transmits it to the terminal devices 13, 21, and 31 that have accessed. At this time, the web page includes a list of a series of questionnaire response data registered in the questionnaire response table. In addition, the employee inputs a desired promotion ID to the terminal devices 13, 21, and 31, the terminal devices 13, 21, and 31 transmit the promotion ID to the server device 52, and the server device 52 receives the promotion ID. May be extracted and a list of records may be included in the web page.

  In the terminal devices 13, 21, and 31, the CPU 81 receives the web page data via the communication device 87, supplies image data based on the web page data to the image processing circuit 91 according to the program 85 a, and The image of the web page is displayed on the display device 92.

  An employee (including a temporary employee) operates the input device 89 to select a questionnaire response to be viewed from a list of questionnaire responses in the web page displayed on the display device 92. At this time, when the input device 89 supplies data corresponding to the operation to the CPU 81, the CPU 81 sends a command for acquiring the web page of the URL corresponding to the selected questionnaire response to the server device 52 according to the program 85 a. It transmits to the server unit 125.

  When the server unit 125 of the server device 52 acquires the command, it reads out the corresponding questionnaire response data from the questionnaire response table of the database 51 and transmits the web page data including the questionnaire response data to the terminal devices 13, 21, and 31. To do. When the CPU 81 of the terminal device 13, 21, 31 receives the data of the web page via the communication device 87, the CPU 81 supplies the image data to the image processing circuit 91 based on the data, and the image of the web page Is displayed on the display device 92. As a result, the selected questionnaire response is displayed on any one of the terminal devices 13, 21, 31.

  FIG. 10 is a diagram illustrating a display example of a questionnaire response by the terminal devices 13, 21, and 31 of the store 1, the distributor 2, and the manufacturer 3 in FIG. 1. As shown in the display example of FIG. 10, a questionnaire question and a questionnaire answer are displayed in pairs, and an email button 241 and a voting button 242 are displayed corresponding to the pair of the questionnaire question and the questionnaire answer. Furthermore, the purchase history 243 of the product related to the promotion is displayed on the same screen.

  When the employee determines that the questionnaire response is useful, the employee operates the input device 89 and presses the voting button 242 to vote for the questionnaire response associated with the voting button 242. At that time, when the input device 89 supplies data corresponding to the operation to the CPU 81 in the terminal devices 13, 21, 31 (step S <b> 23), the CPU 81 follows the program 85 a in response to a vote request corresponding to the selected questionnaire response ( Voting occurrence information) is transmitted to the server unit 125 of the server device 52 together with the questionnaire response number (step S24).

  When the server unit 125 of the server device 52 receives the questionnaire response number and the voting request, the database control unit 121 specifies a record having the questionnaire response number in the questionnaire response table of the database 51, and the number of votes of the record Is increased by 1 (step S25).

  Further, when the server unit 125 receives the questionnaire response number and the voting request, the point control unit 124 uses the database control unit 121 to identify the record having the questionnaire response number in the questionnaire response table of the database 51, and The number of votes is read, and according to the number of votes, an addition point is calculated as appropriate, and the number of points of the customer 4 who answered the questionnaire in the customer information table is increased by the addition point (step S26). In this embodiment, for example, only when the number of votes is changed from 0 to 1, the number of points of the customer 4 is increased by 5.

  Thereby, each employee of the store 1, the distributor 2 and the maker 3 can browse the answers to the questionnaire in each promotion. Further, when the employee determines that the questionnaire answer is useful, points are given to the customer 4 who made the questionnaire answer.

  When the mail button 241 in FIG. 10 is pressed, the terminal devices 13, 21, and 31 display a form for inputting the mail subject and text. When the mail subject and text are input to the form, the terminal devices 13, 21, and 31 transmit the mail subject and text data to the server device 52 together with the mail transmission request. When the server device 52 receives the mail transmission request, the server device 52 generates an e-mail based on the subject and body data of the mail attached thereto, and the e-mail address of the customer 4 who answered the questionnaire is displayed in the customer information table. Identify and send the generated e-mail to the e-mail address. As a result, it is possible to have a dialogue by e-mail with the customer 4 who answered the questionnaire.

  Further, the customer 4 can view the number of points owned by the customer 4 and the number of votes for past questionnaire responses by operating the terminal device 42. In that case, the customer 4 operates the input device 69 of his / her terminal device 42 to input a predetermined URL.

  When the URL data corresponding to the operation is acquired from the input device 69, the CPU 61 controls the communication device 67 in accordance with the program 65a to the website of the URL (here, the website of the server device 52). Access is made according to HTTP (step S31).

  In response to the access, the server unit 125 of the server device 52 causes the database control unit 121 to read the web page data of the URL from the database 51 and transmit it to the terminal device 42. When the CPU 61 of the terminal device 42 receives the data via the communication device 67, the CPU 61 supplies the image data to the image processing circuit 71 based on the data and causes the display device 72 to display the image of the web page. .

  At this time, in this embodiment, first, the web page data of the customer ID input form is supplied, and the customer ID input form is displayed on the display device 72 of the terminal device 42. Then, the customer 4 operates the input device 69 of the terminal device 42 and inputs his / her customer ID in the input form. When this operation occurs, the CPU 61 acquires data corresponding to the operation from the input device 69 and transmits the input customer ID to the server unit 125 of the server device 52. When the server unit 125 of the server device 52 receives the customer ID, the database control unit 121 refers to the customer information (FIG. 6A) of the database 51, reads the record having the customer ID, and stores the record in the record. Extract the number of points and questionnaire response number list. Further, the server unit 125 extracts records including the answer numbers included in the questionnaire answer number list from the questionnaire answer table, and extracts the answer contents and the number of votes in each record.

  And the server part 125 produces | generates the data of the web page containing the number of points, the reply content of a questionnaire reply, and the number of votes, and transmits to the terminal device 42 of the customer 4 (step S32).

  When the CPU 61 of the terminal device 42 receives the data via the communication device 67, the CPU 61 supplies the image data to the image processing circuit 71 based on the data, and stores the number of points held by the customer 4 and the questionnaire response by the customer 4. And the image of the number of votes for the questionnaire answer is displayed on the display device 72 (step S33).

  Thereby, the customer 4 can browse the number of points owned by the customer 4, past questionnaire responses, and the number of votes for the responses on the terminal device 42.

  As described above, the questionnaire is answered, the purchase history of the customer 4 is acquired, and the questionnaire is answered by the employee.

  These data are periodically aggregated by the server device 52 and distributed to the store 1, the distributor 2 and the manufacturer 3. Next, answer data aggregation processing by the server device 52 of the data center 5 at the time of distribution of questionnaire answer data will be described. FIG. 11 is a flow chart for explaining answer data aggregation processing by the server device 52 of the data center 5 in FIG.

  First, the counting unit 122 refers to the questionnaire response table of the database 51 by the database control unit 121 and extracts a record of the questionnaire response table for each promotion ID (step S41).

  Further, the counting unit 122 acquires questionnaire question information corresponding to the promotion ID from the database 51, and extracts a plurality of answer data for a plurality of questions among the answer contents in each record for each question (step S42). .

  Thereby, the answer of each question about a certain promotion is extracted separately.

  Next, the totaling means 122 reads out the answer data by the database control means 121, and the customer 4 who made the answer based on the purchase information associated with the answer data promotes the answer data of each question about each promotion. Are classified into a case where a product related to the purchase is purchased and a case where the customer 4 who has made a reply does not purchase a product related to promotion (step S43).

  Thereby, for example, when eight questions are set for a certain promotion, the answer data is classified into 16 groups.

  After the answer data is classified, the sorting unit 123 refers to the vote number data associated with one or a plurality of answer data for each question (or each answer data group after the classification), and the value of the vote number data Then, the answer data is sorted (step S44). That is, the sorting unit 123 arranges the answer data in descending order of the value of the vote count data.

  Next, for each question, the aggregation unit 122 generates a distribution questionnaire answer list for each question, with the customer ID, the answer content, and the number of votes as one record for each questionnaire answer. Then, the server unit 125 distributes the distribution questionnaire answer list to a distribution destination set in advance for each question (step S45). At this time, the distribution questionnaire response list is distributed by e-mail or periodically uploaded to a web page with a predetermined URL. For example, the distribution destination may be the store 1 and the manufacturer 3 for the question about the store 1, the manufacturer 3 for the question about the product, and the store 1 and the manufacturer 3 for the question about the sales floor.

  In this way, the results of questionnaire responses to promotions are regularly distributed to employees such as store 1 and manufacturer 3 together with the number of votes.

  As described above, according to the above-described embodiment, a promotion ID unique to the promotion is attached to the POP 12 with ID installed in the store 1. And the database 51 stores the promotion information including the questionnaire ID information corresponding to the promotion ID and the promotion, and stores answer data for the questionnaire question. The server device 52 is associated with the database control unit 121 that reads / writes data from / to the database 51, the server unit 125 that registers the answer data for the questionnaire questions in the database in association with the promotion ID, and the promotion ID. And a counting means 122 for counting the answer data for each questionnaire question.

  As a result, since the questionnaire response data is registered in the database 51 and aggregated in association with the promotion ID assigned to the ID-added POP 12, customer opinions regarding each promotion are individually classified and aggregated based on the promotion ID. It is possible to know the impression that the customer receives for the sales floor related to the promotion, the product related to the promotion, the store related to the promotion, the manufacturer of the product, etc. in the promotion unit. Since the promotion ID is changed for each promotion, a single promotion ID is used for the same promotion. That is, the store sales floor is installed in a promotion notification medium with one promotion ID. However, for the same promotion, the promotion ID can be changed for each store.

  Further, according to the above embodiment, when the promotion ID is received by the communication device 107, the server device 52 reads out the questionnaire question information corresponding to the promotion ID from the database 51 and transmits it to the terminal device 42, so that the customer 4, when the questionnaire question information is received by the communication device 67, the terminal device 42 displays the questionnaire question on the display device 72 based on the questionnaire question information, and then the input device 69 in response to an answer operation to the input device 69. The response data is acquired from the data, the communication device 67 is controlled, and the response data is transmitted to the questionnaire response counting device.

  Thereby, since the questionnaire question information corresponding to each promotion ID is stored in the database, it is not necessary to determine the questionnaire question information at the time of creating the promotion notification medium such as the POP 12 with ID, and the questionnaire corresponding to each promotion ID. What is necessary is just to determine the content of a question by the start of promotion, and to store the questionnaire question information in a database. Therefore, the promotion for conducting the questionnaire can be smoothly advanced. Further, the customer 4 can easily answer the questionnaire by operating the terminal device 42.

  Moreover, according to the said embodiment, the database 51 stores the merchandise purchase information of the customer 4 acquired by the POS system 11 of the store 1. Then, the totaling means 122 of the server device 52 reads the product purchase information in the database 51, specifies whether or not the product related to the promotion has been purchased from the product purchase information, and totals the answer data for each purchase. This separates and aggregates the opinions of customers who have purchased products through promotions and those of customers who have not purchased products, and the trends in the opinions of customers who have purchased products and the opinions of customers who have not purchased products. Both trends can be grasped, and future promotions can be reflected in the way that customers who have not purchased the product purchase the product.

  Further, according to the above embodiment, the tabulating unit 122 of the server device 52 specifies whether or not the product related to the promotion has been purchased within the predetermined period based on the reply date data and the product purchase date data in the database 51. Then, the answer data is aggregated for each purchase / non-purchase. Thereby, for example, the customer may purchase the product one week after the end of the promotion, and the opinion of the customer who purchased the product can be accurately grasped during the promotion period, not only at the time of answering the questionnaire.

  According to the above embodiment, in each of the terminal devices 13, 21, 31, the communication device 87 receives the response data, the display device 92 displays the questionnaire response based on the response data, and the CPU 81 follows the program 85a. Based on the voting operation with respect to the input device 89, it is detected that a vote for the questionnaire answer has occurred, and the communication device 87 is controlled to transmit the vote occurrence information for the answer to the server device 52. On the other hand, the database 51 stores vote number data indicating the number of votes generated in the terminal devices 13, 21, 31 in association with the answer data. Then, when the voting occurrence information is received by the communication device 107, the server device 52 increases the value of the voting number data associated with the answer data based on the voting occurrence information. This makes it possible to identify the importance of questionnaire responses for stores, manufacturers, etc. based on the number of votes for responses to questionnaires, and to identify customers 4 who provide important opinions. Impressions can be collected more easily and reflected in future promotions.

  Further, according to the above embodiment, the server device 52 transmits the vote count data together with the response data to the terminal device 42 of the customer 4 by the communication device 107. When the response data and the vote count data are received by the communication device 67, the terminal device 42 of the customer 4 causes the display device 72 to display its own questionnaire answer and the vote count for it based on the data. As a result, the customer 4 can know that his / her questionnaire answer is regarded as important by looking at the number of votes, become more enthusiastic about answering the questionnaire question, and have a more accurate opinion / promotion about the promotion. You can know your impressions.

  Further, according to the above embodiment, the sorting unit 123 of the server device 52 sorts the answer data by the value of the vote count data in the database 51. Thereby, since the answers of questionnaires with many votes are preferentially viewed, it is possible to easily grasp the tendency of opinions and impressions regarding the promotion.

  Further, according to the above embodiment, the database 51 stores point data indicating the numerical value of points that can be exchanged for valuables or rewards according to a predetermined rule as a part of customer information. And the point data control means 124 of the server apparatus 52 increases the value of point data according to the number of votes. Thereby, since the customer 4 can acquire points according to the number of votes, the customer 4 is more eager to answer the questionnaire questions and can know more accurate opinions and impressions about the promotion.

  As described above, if the questionnaire at the time of promotion is carried out using the system according to the above-described embodiment, the manufacturer 3 can improve the brand power by grasping the preference of the customer 4 based on accurate questionnaire responses. The customer 4 can obtain points by answering good quality questionnaires, and the store 1 has a frequency of visiting the store 4 because the customer 4 stops at the store 4 for answering the questionnaire. Increase sales. For this reason, it is possible to carry out a useful questionnaire and consequently promotion for all of the manufacturer 3, the customer 4 and the store 1.

  The above-described embodiments are preferred examples of the present invention, but the present invention is not limited to these, and various modifications and changes can be made without departing from the scope of the present invention. is there.

  For example, in the above-described embodiment, the POP 12 with ID is used as the promotion notification medium, but an assembly-type display shelf or display box on which the promotion ID is printed may be used as the promotion notification medium.

  In the above embodiment, a promotion ID unique to the promotion is set for each promotion. The order number assigned at the time of ordering the product by the manufacturer 3 and the product identification number at the subsequent distribution stage are added to the promotion of the product. You may make it use the promotion ID allocated to. As a result, it is possible to manage merchandise with the same ID from the time of ordering to the confirmation of the effectiveness of the promotion.

  Moreover, in the said embodiment, based on merchandise purchase date data, the purchase time of the customer 4 may be classified into a plurality of times, and the answer data may be aggregated for each time.

  In the above embodiment, the server device 52 may register the customer 4 on the website. In that case, the server device 52 transmits the data of the input form for personal information input to the terminal device 42 of the unregistered customer 4 who has accessed, acquires the input personal information from the terminal device 42, and is unique. A customer ID is generated, and the record of the customer 4 is added to the customer information table. Further, the server device 52 transmits the generated customer ID to the terminal device 42 for display. Furthermore, the server device 52 transmits, to the terminal device 42, data on an input form for questions about lifestyle patterns (drinking, smoking, how many times to go shopping, etc.) along with personal information. Customer life pattern data may be acquired and stored as customer information as part of the customer information table, and the answer data may be classified according to the life pattern data.

  In the above embodiment, the server device 52 acquires questionnaire response data from the customer 4 via the website. However, the server device 52 does not show an e-mail addressed to a predetermined application destination e-mail address. It may be obtained from an e-mail server and questionnaire response data may be extracted from the e-mail text. Alternatively, the operator may input an answer to a questionnaire written in a postcard from the customer 4 to a terminal device (not shown), and the terminal device may transmit response data to the server device 52.

  Moreover, in the said embodiment, although the store 1 is made into the store which a customer actually visits by visiting, it is good also as a virtual store. Examples of virtual stores include mail-order sales through websites, newspapers, magazines, television methods, and the like. In that case, the promotion ID is displayed along with the display of the virtual store.

  The present invention is applicable to, for example, a questionnaire system that performs classification, tabulation, analysis, and the like of response data in a questionnaire during a promotion developed in a store.

It is a block diagram which shows the structure of the questionnaire system which concerns on embodiment of this invention. It is a block diagram which shows the structure of the customer's terminal device in FIG. It is a block diagram which shows the structure of the shop, the distributor, and the maker's terminal device in FIG. It is a block diagram which shows the structure of the server apparatus of the data center in FIG. FIG. 5 is a block diagram illustrating functions realized by a CPU executing a program in the server apparatus of FIG. 4. It is a figure which shows the table stored in the database of the data center in FIG. It is a sequence diagram explaining the process in the questionnaire system which concerns on embodiment of this invention. It is a figure which shows the example of a display of the input form of promotion ID by the customer's terminal device in FIG. It is a figure which shows the example of a display of the questionnaire reply form by the customer's terminal device in FIG. It is a figure which shows the example of a display of a questionnaire reply by the terminal device of the store in FIG. 1, a distributor, and a manufacturer. 3 is a flowchart for explaining answer data aggregation processing by the server device of the data center in FIG. 1.

Explanation of symbols

1 store 4 customer 11 POS system 12 POP with ID (promotion announcement medium)
13, 21, 31 Terminal device (business terminal device)
42 Terminal device (customer terminal device)
51 Database 52 Server device (questionnaire answer counting device)
61 CPU (first control unit)
67 Communication device (first communication device)
69 Input device (first input device)
72 display device (first display device)
81 CPU (third control unit)
87 Communication device (third communication device)
89 Input device (second input device)
92 Display device (second display device)
101 CPU (second control unit, fourth control unit)
107 communication device (second communication device, fourth communication device)
121 Database Control Unit 122 Totaling Unit 123 Sorting Unit 124 Point Data Control Unit 125 Server Unit (Answer Registration Unit)

Claims (5)

A database for storing promotion information including a promotion ID unique to the promotion and questionnaire question information corresponding to the promotion attached to the promotion notification medium installed in the store, and storing answer data for the questionnaire question,
Database control means for reading / writing data from / to the database, answer registration means for registering answer data for the questionnaire question in the database by the database control means in association with the promotion ID, and by the database control means A questionnaire response totaling device having a totaling unit that reads the response data and totals the response data for each questionnaire question associated with the promotion ID;
A third communication device that performs data communication with the questionnaire response counting device and receives the response data, a second display device that displays a questionnaire response based on the response data, a second input device, and the second A third control for detecting that a vote for the questionnaire answer has occurred in response to an operation on the input device, and for controlling the third communication device to transmit vote occurrence information for the answer to the questionnaire answer counting device. One or a plurality of business terminal devices having
The database stores vote number data indicating the number of votes generated in the business terminal device in association with the answer data,
When the vote generation information is received by the fourth communication device that performs data communication with the third communication device and the fourth communication device, the questionnaire response aggregation device receives the answer based on the vote generation information. possess a fourth control unit for increasing the value of the number of votes the data associated with the data,
The database stores customer product purchase information obtained by the store's POS system.
Pay,
The counting means of the questionnaire response counting apparatus is the database control means that records the data.
Read the product purchase information of the database, and the customer of the above response data
Specify whether or not you have purchased a product related to the promotion.
Totaling the above answer data,
A questionnaire system characterized by The database stores product purchase date data as part of customer product purchase information,
The counting means of the questionnaire response counting device is configured to use the product purchase date data based on the product purchase date data.
Whether or not the product related to Lomotion was purchased within a predetermined period after the promotion start date
Identify and aggregate the response data for each purchase or not,
The questionnaire system according to claim 1. A first communication device that performs data communication with the questionnaire response aggregation device, a first display device, a first input device that receives a customer operation, and the first input device in response to an operation on the first input device. A customer terminal device having a first control unit that obtains the promotion ID from the input device and controls the first communication device to transmit the promotion ID to the questionnaire response counting device,
The questionnaire response totaling device includes a second communication device that performs data communication with the first communication device, and the second communication device and the answer data by the first communication device of the customer terminal device. A second control unit for transmitting to the communication device,
When the response data and the vote count data are received by the first communication device, the first control unit of the customer terminal device determines the questionnaire response and the vote count for the answer based on the data. Display on one display device,
The questionnaire system according to claim 1 or 2 , characterized in that. The questionnaire system according to any one of claims 1 to 3, wherein the questionnaire response totaling device includes a sorting unit that sorts the response data by the value of the number of votes in the database . The database stores point data indicating numerical values of points that can be exchanged for valuables or rewards according to a predetermined rule as a part of customer information,
The questionnaire response totaling device has point data control means for increasing the value of the point data according to the number of votes;
The questionnaire system according to any one of claims 1 to 4, wherein:

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