JP7383098B1 - Receipt output system, receipt output method, and program - Google Patents

Abstract

[Problem] To output a highly appealing receipt. A layout selection unit (102) of a receipt output system (1) selects a first layout, which is one of a plurality of candidate layouts, based on a predetermined layout selection method. The output control unit (103) controls output of the first receipt including the first code based on the first layout. The analysis unit (105) analyzes the reaction of the first user who received the first receipt for each candidate layout based on the reception information received from the first user terminal (40) that read the first code. When reactions are analyzed for each candidate layout, the layout selection unit (102) selects a second layout, which is one of the plurality of candidate layouts, based on the reactions for each candidate layout. The output control unit (103) controls output of the second receipt including the second code based on the second layout. [Selection diagram] Figure 6

Description

The present disclosure relates to a receipt output system, a receipt output method, and a program.

Conventionally, when a user purchases a product or uses a service, the user receives a receipt on which usage details information is printed. Receipts may be printed with codes for accessing certain pages for various purposes such as campaigns or marketing. The appeal effect of such a receipt is thought to vary depending on the layout of the receipt. Therefore, there is a need to output receipts with a highly appealing layout.

For example, Patent Document 1 describes a technique for printing a receipt with a layout estimated to match the customer's preference from among a plurality of layouts based on customer information regarding customers who have used a store. Patent Document 2 describes a technology for analyzing print data including payment information regarding a payment made by a user at a store based on the layout of a receipt printed by a printing device connected to a POS terminal at the store. .

Japanese Patent Application Publication No. 2002-342837 Japanese Patent Application Publication No. 2015-158775

However, in the technique of Patent Document 1, a layout with a high appeal effect is not actually analyzed to determine the correspondence between customer information and layout, so a layout with a high appeal effect is not necessarily selected. The technique disclosed in Patent Document 2 only analyzes print data including payment information, and cannot analyze a layout with a high appeal effect. For this reason, with the conventional technology, it is not possible to analyze the appeal of a receipt on which a code is printed and output a receipt with a high appeal.

One of the purposes of the present disclosure is to output a highly appealing receipt.

A receipt output system according to the present disclosure includes a layout selection unit that selects a first layout that is any of a plurality of candidate layouts based on a predetermined layout selection method; an output control unit that controls the output of a first receipt including a code; and a first user terminal that receives the first receipt for each of the candidate layouts based on reception information received from a first user terminal that has read the first code. an analysis unit that analyzes reactions of one user, and when the reactions are analyzed for each of the candidate layouts, the layout selection unit selects the plurality of candidates based on the reactions for each of the candidate layouts. A second layout is selected from among the layouts, and the output control unit controls output of a second receipt including a second code based on the second layout.

According to the present disclosure, a highly appealing receipt can be output.

FIG. 1 is a diagram showing an example of the overall configuration of a receipt output system. It is a figure which shows an example of a 1st receipt. It is a figure which shows an example of a 1st receipt. It is a figure which shows an example of how the 1st code of a 1st receipt is read. This is an example of the second receipt. FIG. 2 is a diagram illustrating an example of functions realized by a receipt output system. FIG. 3 is a diagram showing an example of a layout database. FIG. 2 is a diagram illustrating an example of processing executed by the receipt output system. FIG. 2 is a diagram illustrating an example of processing executed by the receipt output system. 7 is a diagram illustrating an example of a function realized in Modification 1. FIG. FIG. 3 is a diagram showing an example of a receipt database. 7 is a diagram illustrating an example of a first receipt of Modification 1. FIG. 12 is a diagram illustrating an example of a layout database according to modification 3. FIG. FIG. 12 is a diagram showing an example of a layout database of Modification 4. FIG. FIG. 12 is a diagram showing an example of a layout database according to modification 6; 12 is a diagram illustrating an example of a layout database of Modification Example 7. FIG. FIG. 12 is a diagram showing an example of a layout database of Modification Example 8;

[1. Overall configuration of receipt output system]
An example of an embodiment of a receipt output system according to the present disclosure will be described. FIG. 1 is a diagram showing an example of the overall configuration of a receipt output system. For example, the receipt output system 1 includes a server 10, a store terminal 20, an output device 30, a first user terminal 40, and a second user terminal 50. Each of the server 10, store terminal 20, first user terminal 40, and second user terminal 50 is connected to a network N such as the Internet or a LAN. The output device 30 is connected to the store terminal 20.

Server 10 is a server computer. For example, the server 10 includes a control section 11, a storage section 12, and a communication section 13. Control unit 11 includes at least one processor. The storage unit 12 includes volatile memory such as RAM and nonvolatile memory such as flash memory. The communication unit 13 includes at least one of a communication interface for wired communication and a communication interface for wireless communication.

The store terminal 20 is a store computer. The store may be of any type, such as a retail store, a department store, a restaurant, a mobile store, or an unmanned store. In FIG. 1, only one store terminal 20 is shown, but in this embodiment, it is assumed that there are store terminals 20 for each of a plurality of stores. A store has at least one store terminal 20. The receipt output system 1 may be a system compatible with only one store, rather than a system compatible with multiple stores.

For example, the store terminal 20 is a POS terminal, a personal computer, a tablet terminal, a smartphone, or a handy terminal. For example, the store terminal 20 includes a control section 21, a storage section 22, a communication section 23, an operation section 24, and a display section 25. The physical configurations of the control section 21, the storage section 22, and the communication section 23 are the same as those of the control section 11, the storage section 12, and the communication section 13, respectively. The operation unit 24 is an input device such as a touch panel. The display section 25 is a liquid crystal display or an organic EL display.

The output device 30 is a device that outputs a receipt. The output device 30 may be any device that can form any kind of image, such as a receipt printer, a printer other than a receipt printer, an image forming device not classified as a printer, a copy machine, or a multifunction device. The receipt may be any paper, such as a receipt roll or regular copy paper.

The first user terminal 40 is a first user's computer. The first user is the user who receives the first receipt. In this embodiment, the term "user" refers to a person who uses the store (so-called end user). The first receipt is a receipt used in analysis of candidate layouts, which will be described later. In FIG. 1, only one first user terminal 40 is shown, but in this embodiment, it is assumed that there is a first user terminal 40 for each of a plurality of first users. The first user has at least one first user terminal 40.

For example, the first user terminal 40 is a smartphone, a personal computer, a tablet terminal, or a wearable terminal. For example, the first user terminal 40 includes a control section 41, a storage section 42, a communication section 43, an operation section 44, a display section 45, and a reading section 46. The physical configurations of the control unit 41, storage unit 42, communication unit 43, operation unit 44, and display unit 45 are the same as those of the control unit 11, storage unit 12, communication unit 13, operation unit 24, and display unit 25, respectively. be.

The reading unit 46 is a device that can read the first code. The first code is a code printed on the first receipt. In this embodiment, a case will be described in which the first code is a two-dimensional code, but the first code may also be a barcode. For example, the reading unit 46 includes at least one camera. The reading unit 46 may be any device that can read codes, and is not limited to a camera. For example, the reading unit 46 may be a code reader or a scanner.

The second user terminal 50 is a second user's computer. The second user is the user who receives the second receipt. The second user is a different user from the first user. The second receipt is a receipt that reflects the analysis results using the first receipt. The second receipt may also be used in the analysis of candidate layouts. Hereinafter, when there is no need to distinguish between the first receipt and the second receipt, they will simply be referred to as receipts. In FIG. 1, only one second user terminal 50 is shown, but in this embodiment, it is assumed that there is a second user terminal 50 for each of a plurality of second users. The second user has at least one second user terminal 50.

In this embodiment, an example is given in which the store used by the first user and the store used by the second user are the same, but the store used by the first user and the store used by the second user, may be different. For example, the first user's reaction is analyzed based on the first receipt received by the first user at the first store, and a second receipt received by the second user at a second store different from the first store is output. Good too. In this case, the first store and the second store may belong to the same store chain, or may not have a relationship such as a store chain.

Note that the first user may receive the second receipt. That is, the first user may receive both the first receipt and the second receipt. In this case, the analysis result based on the first receipt received by the first user is reflected in the second receipt received by the same first user. This second receipt can reflect analysis results based on first receipts received not only by this first user but also by other first users. Hereinafter, when the first user and the second user are not distinguished, they will simply be referred to as users.

For example, the second user terminal 50 is a smartphone, a personal computer, a tablet terminal, or a wearable terminal. For example, the second user terminal 50 includes a control section 51, a storage section 52, a communication section 53, an operation section 54, a display section 55, and a reading section 56. The physical configurations of the control unit 51, storage unit 52, communication unit 53, operation unit 54, and display unit 55 are the same as those of the control unit 11, storage unit 12, communication unit 13, operation unit 24, and display unit 25, respectively. be.

The physical configuration of the reading section 56 is similar to that of the reading section 46, but differs from the reading section 46 in that it is a device that can read the second code. The second code is a code printed on the second receipt. In this embodiment, a case will be described in which the second code is a two-dimensional code, but the second code may also be a barcode. In this embodiment, a case will be described in which the first code and the second code are of the same type, but the first code and the second code may be of different types. For example, the first code may be a two-dimensional code and the second code may be a barcode. Conversely, the first code may be a barcode and the second code may be a two-dimensional code. Hereinafter, when the first code and the second code are not distinguished, they will simply be referred to as codes.

Note that the programs stored in the storage units 12, 22, 42, and 52 may be supplied via the network N. In addition, a program stored in a computer-readable information storage medium can be used as a reading section (for example, an optical disk drive or a memory card slot) for reading the information storage medium, or an input/output section for inputting and outputting data with external equipment. (e.g., a USB port).

Further, the receipt output system 1 only needs to include at least one computer, and the computers included in the receipt output system 1 are not limited to the example shown in FIG. For example, the receipt output system 1 may include only the server 10. For example, the receipt output system 1 may also include the server 10 and other computers not shown in FIG. 1. In these cases, the store terminal 20, the output device 30, the first user terminal 40, and the second user terminal 50 exist outside the receipt output system 1.

[2. Overview of receipt output system]
In this embodiment, it is assumed that a plurality of campaigns are being held at a store. A campaign is an advertising activity carried out for a predetermined purpose. The campaign itself may be conducted for any purpose; for example, the purpose may be to collect opinions through a survey, promote product sales, download an application, or promote membership registration for a service. It's fine. The receipt may be output at a location other than the store. For example, the receipt may be output from a terminal located at a hospital, a terminal located at a public facility, a vending machine, or a delivery staff terminal.

For example, campaign information regarding any one of a plurality of campaigns is printed on the receipt along with usage details. The campaign information may be any content related to the campaign, and includes, for example, a code for accessing the campaign page and images other than the code. Hereinafter, other images will be referred to as campaign images. For example, the campaign image is a descriptive text, illustration, diagram, or table of the campaign. If the user who receives the receipt is interested in the campaign information, he/she reads the code and accesses the campaign page.

The appeal effect of campaign information is thought to vary depending on the layout of the receipt. For example, placing the code on the right side of the receipt may increase the appeal. Making the code larger than the campaign description may increase the appeal. Placing explanatory text containing specific words near the code may increase the appeal. Inserting a specific illustration near the code may increase the appeal. Placing campaign information before the usage details may increase the appeal.

Therefore, in this embodiment, reactions for each candidate layout are analyzed. The candidate layout is a layout candidate for campaign information. For example, the candidate layout defines layout candidates for at least one of a code and a campaign image. The reaction is to read the code. A reaction can also be called a conversion. When the user reads the code and accesses a predetermined page, this corresponds to a response. Hereinafter, the first user and the second user, the first receipt and the second receipt, and the first code and the second code will be explained while being distinguished from each other.

2 and 3 are diagrams showing an example of the first receipt. FIG. 2 shows a first receipt R1A received by a certain first user. For example, store information I10A, usage details information I11A, and campaign information I12A are printed on the first receipt R1A. Campaign information I12A includes a first code C13A. The first page information I14A is encoded in the first code C13A.

FIG. 3 shows a first receipt R1B received by another first user. For example, store information I10B, usage details information I11B, and campaign information I12B are printed on the first receipt R1B. Store information I10B, usage details information I11B, and campaign information I12B are printed on the first receipt R1B. Campaign information I12B includes a first code C13B. The first page information I14B is encoded in the first code C13B.

Hereinafter, when the first receipts R1A and R1B are not distinguished, they will simply be referred to as the first receipt R1. When store information I10A and I10B are not distinguished, they are simply referred to as store information I10. When usage details information I11A and I11B are not distinguished, they are simply referred to as usage details information I11. When campaign information I12A and I12B are not distinguished, they are simply referred to as campaign information I12. When the first codes C13A and C13B are not distinguished, they are simply referred to as the first code C13.

In the examples of FIGS. 2 and 3, the campaign indicated by campaign information I12A and the campaign indicated by campaign information I12B of FIG. 3 are the same. For example, in this campaign, you can earn coupons by completing a survey. Since the campaign information I12A and I12B each indicate the same campaign, they include roughly the same content. However, as shown in FIGS. 2 and 3, the campaign information I12A and I12B have different candidate layouts.

For example, the campaign information I12A includes a campaign image such as "Survey in progress!", but the campaign information I12B does not include a campaign image. Campaign information I12A is a campaign image such as "50 yen off coupon present!!" Campaign information I12B is a campaign image such as "Everyone who responds to the survey will receive a 50 yen off coupon!!" is different. The position of the first code C13A in the campaign information I12A is different from the position of the first code C13B in the campaign information I12B. A campaign image such as an arrow near the first code C13A is different from a campaign image such as an arrow near the second code C13B.

In this embodiment, it is possible to analyze differences in appeal effects caused by differences in candidate layouts as shown in FIGS. 2 and 3. For example, the first page information I14A encoded in the first code C13A indicates a URL such as "https://www.receiptanalysis.com/page1/?token=campaign-001-type-pattern-a". The first page information I14B encoded in the second code C13B indicates a URL such as "https://www.receiptanalysis.com/page1/?token=campaign-001-type-pattern-b".

For example, the first page information I14A and the second page information I14B are the same except for the argument (URL parameter) "https://www.receiptanalysis.com/page1/". In this embodiment, after the first user accesses the first page for analyzing candidate layouts, the first user accesses the second page corresponding to the campaign page. The other parts other than the argument are information for specifying the first page.

The argument includes campaign identification information that can identify the campaign and layout identification information that can identify the candidate layout. Among the arguments "?token=campaign-001-type-pattern-a" of the first page information I14A, "campaign-001" corresponds to campaign identification information, and "type-pattern-a" corresponds to layout identification information. do. In the second page information I14B, of the argument "?token=campaign-001-type-pattern-b", "campaign-001" corresponds to campaign identification information, and "type-pattern-b" corresponds to layout identification information. Equivalent to. The campaign identification information and layout identification information may be included in separate arguments instead of being combined as one argument.

FIG. 4 is a diagram showing an example of how the first code C13A of the first receipt R1A is read. For example, when the first user terminal 40 reads the first code C13A, it extracts the first page information I14A from the first code C13A. The first user terminal 40 accesses the first page P1 based on the first page information I14A. In the example of FIG. 4, it is assumed that nothing is displayed on the first page P1, but a message indicating that redirection is in progress may be displayed on the first page P1.

For example, the server 10 can identify a campaign and a candidate layout by acquiring campaign identification information “campaign-001” and layout identification information “type-pattern-a” from the first user terminal 40. After that, the server 10 redirects the first user terminal 40 to the second page P2. In the example of FIG. 4, a second page P2 for responding to the questionnaire is displayed. For example, when the first user answers the questionnaire from the second page P2, a coupon is given. The first code C13B of the first receipt R1B is also read in the same procedure as in FIG. 4.

In this embodiment, the server 10 analyzes the first user's reaction for each of various candidate layouts of various campaigns based on campaign identification information and layout identification information. For example, the server 10 determines the priority of the candidate layouts so that the candidate layout to which the first user is likely to respond is likely to be selected. The server 10 determines a candidate layout to be applied to the second receipt based on the determined priority.

FIG. 5 is an example of the second receipt. For example, store information I20, usage details information I21, and campaign information I22 are printed on the second receipt R2. Campaign information I22 includes a second code C23. The second page information I24 is encoded in the second code C23. The example in FIG. 5 shows a case where the candidate layout in FIG. 2 had a better response than the candidate layout in FIG. 3. Therefore, the campaign information I22 has the same appearance as the campaign information I12A.

In this embodiment, it is assumed that the second receipt R2 is not used in analyzing reactions for each candidate layout. Therefore, the second page information I24 shows a URL such as "https://www.aaashop.com/page2" for directly accessing the second page P2 instead of the first page P1. Although a case will be described in which the server 10 manages both the first page P1 and the second page P2, the second page P2 may be managed by another computer other than the server 10. Furthermore, both the first page P1 and the second page P2 may be managed by another computer.

In the example of FIG. 5, the second page information I24 is not used in the analysis of candidate layouts, and therefore does not include any arguments. When the second user reads the second code C23 with the second user terminal 50, the second user terminal 50 directly accesses the second page P2. In this way, since no redirection occurs, the processing load on the server 10 is reduced and the convenience for the second user is increased. It is also possible to prevent an opportunity loss in which the second user is unable to reach the second page P2 due to redirect failure for some reason.

Note that, like the first receipt R1, the second receipt R2 may also be used in analyzing reactions for each candidate layout. In this case, the second code C23 is similar to the first code C13. For example, the second code C23 encodes the URL of the first page P1 and an argument including campaign identification information and layout identification information. When the second user reads the second code C23 with the second user terminal 50, the second user terminal 50 accesses the first page P1. The server 10 acquires campaign identification information and layout identification information that have received a reaction from the second user. The server 10 redirects the second user terminal 50 to the second page P2. The server 10 updates the priority of the candidate layout based on the second user's reaction. In this way, you can perform analysis that matches the latest trends.

As described above, the receipt output system 1 of this embodiment outputs the first receipt R1 for analyzing reactions for each candidate layout. The receipt output system 1 outputs a second receipt R2 based on the reaction for each candidate layout analyzed using the first receipt R1. This makes it possible to output a second receipt with high appeal. Hereinafter, details of this embodiment will be explained.

[3. Functions realized by the receipt output system]
FIG. 6 is a diagram showing an example of functions realized by the receipt output system 1.

[3-1. Functions realized by the server]
For example, the server 10 includes a data storage section 100, a campaign selection section 101, a layout selection section 102, an output control section 103, a reception section 104, an analysis section 105, and a redirection section 106. The data storage section 100 is realized by the storage section 12. Each of the campaign selection section 101 , layout selection section 102 , output control section 103 , reception section 104 , analysis section 105 , and redirection section 106 is realized by the control section 11 .

[Data storage unit]
The data storage unit 100 stores data necessary for analyzing candidate layouts. For example, the data storage unit 100 stores a layout database DB1.

FIG. 7 is a diagram showing an example of the layout database DB1. The layout database DB1 is a database that stores various information regarding candidate layouts. For example, the layout database DB1 stores campaign identification information, campaign name, campaign period, layout identification information, candidate layout information, number of outputs, number of reactions, reaction rate, and priority. Any data may be stored in the layout database DB1, and the data stored in the layout database DB1 is not limited to the example shown in FIG.

In this embodiment, a case will be explained in which the campaign identification information and layout identification information are expressed by a combination of letters and numbers. It may be in the form of For example, the campaign identification information and layout identification information may be expressed using only letters or numbers, or may be expressed using other symbols.

In the receipt output system 1 of this embodiment, a plurality of campaigns are held. There are multiple candidate layouts for each campaign. Therefore, one piece of campaign identification information is associated with a plurality of pieces of layout identification information. For example, when a new campaign is held, a new record is created in the layout database DB1, and data related to the new campaign is stored. Multiple candidate layouts are associated with the new campaign. The candidate layout can be specified by any person, for example, the organizer of the campaign or the administrator of the receipt output system 1.

The candidate layout information indicates specific contents of the candidate layout. For example, the candidate layout information includes the content of the campaign image, the position of the campaign image, the size of the campaign image, the position of the first code C13 or the second code C23, the size of the first code C13 or the second code C23, and the first code Indicates at least one type of C13 or second code C23.

The candidate layout information may be any layout related to the receipt, and may be, for example, the content or position of at least one of the store information I10, I20, usage details information I11, I21, and campaign information I12, I22. The candidate layout information may be the campaign information I12, I22 itself. Layout in this embodiment includes not only arrangement but also visual content (letters, numbers, symbols, content of illustrations, etc.), but layout may also mean only arrangement.

The number of outputs is the number of first receipts R1 output based on the candidate layout. The number of reactions is the number of first users who read the first code C13. The number of reactions can also be called the number of accesses to the first page P1. The reaction rate is the number of reactions divided by the number of outputs. The higher the reaction rate, the better the first user's reaction. The first user's reaction can be expressed by any index, and may be another index other than the response rate. For example, the number of reactions rather than the reaction rate may be used as an index indicating the first user's reaction.

In this embodiment, a case is explained in which the period for which the number of outputs, the number of reactions, and the reaction rate are aggregated is the entire past period, but the period for which the number of outputs, the number of reactions, and the reaction rate are aggregated is as follows: It may be a part of the most recent period. For example, the number of outputs, the number of reactions, and the reaction rate for the most recent several days to one week, several weeks to one month, or a longer period may be aggregated. By targeting a part of the most recent period, it becomes possible to respond to the latest trends.

The priority is the degree to which candidate layouts are selected preferentially. Priority affects the probability that a candidate layout will be selected. In this embodiment, a case will be described in which the priority is expressed numerically, but the priority may be expressed in other formats such as letters or symbols. The initial value of priority is the same for all candidate layouts, but the initial value of priority may be different for each candidate layout. In this embodiment, the higher the reaction rate, the higher the priority is adjusted. Note that another index such as priority may be used instead of priority. The higher the priority, the higher the priority, and the lower the priority (the higher the rank), the higher the priority.

Note that the data stored in the data storage unit 100 is not limited to the layout database DB1. The data storage unit 100 may also store other data. For example, the data storage unit 100 may store the association between the first page P1 and the second page P2. This association is used during redirection. For example, the data storage unit 100 may store a program for generating first receipt data and second receipt data, which will be described later. For example, the data storage unit 100 may store a program for selecting candidate layouts based on priorities. For example, the data storage unit 100 may store a store database regarding each of a plurality of stores or a product database regarding products.

[Campaign selection section]
The campaign selection unit 101 selects one of a plurality of campaigns based on a predetermined campaign selection method. In this embodiment, as an example of a campaign selection method, a method of randomly selecting one of a plurality of campaigns will be described. For example, the campaign selection unit 101 randomly selects one of a plurality of campaigns whose campaign identification information is stored in the layout database DB1.

Note that the campaign selection method may be any predetermined method, and may be a method other than random selection. For example, when a priority is associated with each campaign, the campaign selection unit 101 may select a campaign based on the priority associated with the campaign. Priority can be said to be the probability that a campaign will be selected. The priority of the campaign may be a fixed value designated by the administrator of the receipt output system 1, or may dynamically change depending on the reaction of at least one of the first user and the second user.

For example, the campaign selection unit 101 may select each of the plurality of campaigns in order based on a predetermined order. If the number of selections is associated with each campaign, the campaign selection unit 101 may select a campaign with a relatively small number of selections. If the campaign period is defined, the campaign selection unit 101 may select a campaign within the campaign period. If campaigns are different for each store, the campaign selection unit 101 may select a campaign associated with the store.

[Layout selection section]
The layout selection unit 102 selects a first layout, which is one of the plurality of candidate layouts, based on a predetermined layout selection method. The first layout is a candidate layout selected before the first user's reaction is analyzed. The first layout is a candidate layout for analyzing the reaction of the first user. For example, the layout selection unit 102 selects any one of the plurality of candidate layouts defined in the layout database DB1 as the first layout. The plurality of candidate layouts may be defined in a database other than the layout database DB1 or in data other than the database.

In this embodiment, since a plurality of campaigns are being held, the layout selection section 102 selects any one of the plurality of candidate layouts associated with the campaign selected by the campaign selection section 101 as the first layout. For example, the layout selection unit 102 selects, as the first layout, one of the plurality of candidate layouts associated with the campaign selected by the campaign selection unit 101 from among the plurality of candidate layouts defined in the layout database DB1. .

In this embodiment, as a layout selection method for the first layout, a method of randomly selecting one of a plurality of candidate layouts will be described. For example, the layout selection unit 102 randomly selects one of the plurality of candidate layouts whose contents are stored in the layout database DB1 as the first layout.

Note that the layout selection method for the first layout may be any predetermined method, and may be any other method other than random selection. For example, the layout selection unit 102 may select the first layout based on the priority of each of the plurality of candidate layouts, similar to the second layout described below. In this case, the priority used in the layout selection method of the first layout is the initial priority or the old priority. Old priorities are priorities that do not reflect the latest trends. That is, the old priority is the priority before the change.

When reactions are analyzed for each candidate layout, the layout selection unit 102 selects a second layout, which is one of the plurality of candidate layouts, based on the reactions for each candidate layout. The second layout is a candidate layout selected after the first user's reaction is analyzed. In this embodiment, since a plurality of campaigns are being held, the layout selection section 102 selects any one of the plurality of candidate layouts associated with the campaign selected by the campaign selection section 101 as the second layout. Not only the first layout but also the second layout may be used as a layout for analysis.

In this embodiment, each of the plurality of candidate layouts is associated with a priority. The layout selection unit 102 determines the priority of each of the plurality of candidate layouts based on the reaction of each of the plurality of candidate layouts, and selects the second layout based on the determined priority. For example, the layout selection unit 102 changes the priority of the candidate layouts based on the first user's reaction analyzed for each candidate layout. Thereby, the layout selection unit 102 can preferentially select a candidate layout as the second layout as the first user's reaction is greater.

For example, the layout selection unit 102 increases the priority of the candidate layout such that the greater the first user's reaction, the higher the priority. A large reaction means a large number of reactions or a high reaction rate. It is assumed that the first user's reaction, the priority change method, and the relationship are predetermined. This relationship is defined in mathematical formula form, table form, or part of program code. This relationship may be defined as a machine learning model. In this embodiment, the layout selection unit 102 increases the priority of the candidate layout such that the higher the response rate, the higher the priority.

In this embodiment, a method using priority will be described as an example of a layout selection method for the second layout. For example, the layout selection unit 102 refers to the layout database DB1 and obtains the priority of each of the plurality of candidate layouts associated with the campaign selected by the campaign selection unit 101. The layout selection unit 102 selects a second layout from among the plurality of candidate layouts based on the priority of each of the plurality of candidate layouts. The layout selection unit 102 selects a second layout so that a candidate layout with a relatively high priority is more likely to be selected as the second layout.

For example, the layout selection unit 102 determines the probability that a candidate layout will be selected based on the priority of each of the plurality of candidate layouts. It is assumed that the relationship between priority and probability is defined in advance in a calculation formula. The calculation formula is defined such that the higher the priority, the higher the probability. The layout selection unit 102 selects the second layout based on the probability of each of the plurality of candidate layouts. This selection itself may be performed using a known lottery process. The layout selection unit 102 may use the priority itself as a probability. The layout selection unit 102 selects the second layout based on the priority changed based on the first user's reaction.

Note that the layout selection unit 102 may select the second layout based on the priority order of the candidate layouts instead of the priority order of the candidate layouts. In this case, the layout selection unit 102 changes the priority order for each candidate layout such that the higher the reaction rate, the higher the priority order (the lower the numerical value indicated by the priority order). The layout selection unit selects the second layout such that the higher the priority of each of the plurality of candidate layouts, the more likely it is to be selected. In this case as well, the probability of being selected may be determined for each priority.

Further, in the receipt output system 1, only one campaign may be held instead of a plurality of campaigns. In this case, the server 10 does not need to include the campaign selection unit 101. The receipt output system 1 may output a first receipt R1 and a second receipt R2 that are unrelated to the campaign. In this case, a first code C13 unrelated to the campaign is printed on the first receipt R1. A second code C23 unrelated to the campaign is printed on the second receipt R2. For example, the first code C13 and the second code C23, which are not related to a campaign, are printed for the purpose of event announcement, product advertisement, service advertisement, or the like.

[Output control section]
The output control unit 103 controls the output of the first receipt R1 including the first code C13 based on the first layout. Output here means causing the output device 30 to eject a sheet of paper on which an image has been printed. In this embodiment, the output control unit 103 is realized by the server 10, so the output control unit 103 transmits the first receipt data necessary for outputting the first receipt R1 to the store terminal 20. 1. Controls the output of one receipt R1. The first receipt data may be the entire image of the first receipt R1, or may be only the configuration of a part of the first receipt R1. For example, the first receipt data may include only the campaign information I12.

For example, the output control unit 103 refers to the layout database DB1 and obtains candidate layout information for the first layout. The output control unit 103 determines the layout of all or part of the first receipt R1 based on the acquired candidate layout information. The output control unit 103 generates first page information I14 including campaign identification information of the campaign selected by the campaign selection unit 101 and layout identification information of the first layout.

The output control unit 103 encodes the generated first page information I14 and generates a first code C13A. The output control unit 103 arranges the generated first code C13A at a position according to the first layout, and arranges the campaign image at a position according to the first layout as necessary. The output control unit 103 generates first receipt data based on these contents and arrangement, and transmits it to the store terminal 20.

Note that if the first receipt data includes not only the campaign information I12 but also the store information I10 and usage details information I11, the server 10 receives the store information I10 and usage details information I11 from the store terminal 20. It shall also receive the necessary data. The output control unit 103 may generate first receipt data including store information I10 and usage details information I11 based on this data.

The output control unit 103 controls the output of the second receipt R2 including the second code based on the second layout. In this embodiment, the output control unit 103 is realized by the server 10, so the output control unit 103 transmits the second receipt data necessary for outputting the second receipt R2 to the store terminal 20. 2. Controls the output of receipt R2. The second receipt data may be the entire image of the second receipt R2, or may be only the configuration of a part of the second receipt R2. For example, the second receipt data may include only the campaign information I22.

For example, the output control unit 103 refers to the layout database DB1 and obtains candidate layout information for the second layout. The output control unit 103 determines the layout of all or part of the second receipt R2 based on the acquired candidate layout information. The output control unit 103 acquires the URL of the second page P2 stored in the data storage unit 100, and generates second page information I14. When the second receipt R2 is also used for analysis, the output control unit 103 outputs second page information I14 including campaign identification information of the campaign selected by the campaign selection unit 101 and layout identification information of the second layout. All you have to do is generate .

The output control unit 103 encodes the generated second page information I24 and generates a second code C23A. The output control unit 103 arranges the generated second code C23A at a position according to the second layout, and arranges the campaign image at a position according to the second layout as necessary. The output control unit 103 generates second receipt data based on these contents and arrangement, and transmits it to the store terminal 20.

Note that if the second receipt data includes not only the campaign information I22 but also the store information I20 and usage details information I21, the server 10 receives the store information I20 and usage details information I21 from the store terminal 20. It shall also receive the necessary data. The output control unit 103 may generate second receipt data including store information I20 and usage details information I21 based on this data.

[Receiving section]
The receiving unit 104 receives received information when the first user terminal 40 that has read the first code C13 accesses the first page P1 based on the first page information I14. The received information is information received from the first user terminal 40 when the first code C13 is read. In this embodiment, the first page information I14 for accessing the first page P1 is encoded in the first code C13, so the first page information I14 corresponds to the received information. Therefore, the portion described as first page information I14 can be read as received information.

The received information may be any information that is used in some way to identify the candidate layout of the first receipt R1. The information is not limited to the first page information I14. For example, layout identification information in the first page information I14 may correspond to received information, or a combination of campaign identification information and layout identification information in first page information I14 may correspond to received information. . For example, receipt identification information in Modification 1, which will be described later, may correspond to received information. That is, some information associated with the layout identification information may correspond to the received information.

In this embodiment, layout identification information that allows identification of the first layout is coded in the first code C13. For example, in the examples shown in FIGS. 2 and 3, the layout identification information is included in the argument part. Therefore, the received information includes layout identification information. In the examples of FIGS. 2 and 3, the campaign identification information is included in the argument, so the received information also includes the campaign identification information. The campaign identification information and layout identification information may be embedded in the body of the URL itself instead of as an argument, or may be sent as information separate from the URL.

[Analysis Department]
The analysis unit 105 analyzes the reaction of the first user who received the first receipt R1 for each candidate layout based on the reception information received from the first user terminal 40 that read the first code C13. The first user's reaction is the appeal effect of the first receipt R1 to the first user. Analyzing the reaction means determining whether there is a reaction from the first user. Reading the first code C13 corresponds to receiving a reaction from the first user. The analysis unit 105 analyzes the reaction for each candidate layout by specifying the candidate layout of the first receipt R1 that has the first user's reaction based on the received information.

In this embodiment, since the received information includes layout identification information, the analysis unit 105 analyzes the reaction for each candidate layout based on the layout identification information received from the first user terminal 40. The analysis unit 105 identifies a candidate layout of the first receipt R1 from which the first code C13 has been read, based on the layout identification information. For example, the analysis unit 105 increments the number of reactions for this candidate layout and calculates the reaction rate. Calculation of the reaction rate may not be performed immediately after the reaction number is incremented, but may be performed after a certain amount of reaction has occurred.

In this embodiment, each of the plurality of candidate layouts includes a code layout that is the layout of the first code C13 and the second code C23. The analysis unit 105 analyzes reactions for each code layout. The code layout is information regarding the layout of the first code C13 and the second code C23. For example, the code layout is at least one of the position, size, and type of the first code C13 and the second code C23. The code layout may be any information regarding the layout of the first code C13 and the second code C23, and is not limited to these examples. For example, the code layout may be the content of information encoded into the first code C13 and the second code C23.

Note that in this embodiment, a case will be described in which the priority of the candidate layout is changed by the layout selection unit 102, but the priority of the candidate layout may be changed by the analysis unit 105. In this case, changing the priority of the candidate layout may correspond to analyzing the first user's reaction.

[Redirect part]
The redirect unit 106 redirects the first user terminal 40 to the second page P2 when the reception information is received. Second page information for accessing any of the plurality of second pages is encoded in the first code C13. In this embodiment, since the second page P2 corresponding to the campaign is displayed, the campaign identification information corresponds to the second page information. Therefore, the portion described as campaign identification information can be read as second page information.

In this embodiment, the received information includes campaign identification information. The redirect unit 106 redirects the first user terminal 40 to one of the plurality of second pages P2 based on the campaign identification information. As the redirection method itself, a known method can be used. Instead of the method of redirecting on the server 10 side, a method of redirecting on the first user terminal 40 side may be used. The redirect unit 106 redirects the user to the second page P2 corresponding to the campaign indicated by the campaign identification information.

[3-2. Functions realized on store terminals]
For example, the store terminal 20 includes a data storage section 200 and a receipt output section 201. The data storage section 200 is realized by the storage section 22. The receipt output section 201 is realized by the control section 21.

[Data storage unit]
The data storage unit 200 stores data necessary for outputting at least one of the first receipt R1 and the second receipt R2. For example, the data storage unit 200 stores a store database in which various information regarding stores is stored. The data storage unit 200 stores a product database that stores various information regarding products handled at the store. Information necessary for printing the store information I10, I20 and the usage details information I11, I21 may be stored in the store database and the product database.

[Receipt output section]
The receipt output unit 201 outputs at least one of the first receipt R1 and the second receipt R2. Since the receipt output unit 201 is included in the store terminal 20, the receipt output unit 201 forms an image on the receipt paper set in the output device 30, and outputs the first receipt R1 and the second receipt R2 on which the image is formed. By discharging at least one of the first receipt R1 and the second receipt R2, at least one of the first receipt R1 and the second receipt R2 is output. As a method for discharging at least one of the first receipt R1 and the second receipt R2, a method suitable for the known output device 30 can be used.

In this embodiment, since the first receipt data and the second receipt data are generated by the server 10, the receipt output unit 201, based on at least one of the first receipt data and the second receipt data acquired from the server 10, At least one of the first receipt R1 and the second receipt R2 is output. The receipt output unit 201 controls the output device 30 to form an image according to at least one of the first receipt data and the second receipt data. Under the control of the receipt output unit 201, the output device 30 outputs at least one of the first receipt R1 and the second receipt R2 on which an image is formed according to at least one of the first receipt data and the second receipt data.

[3-3. Functions realized on the first user terminal]
For example, the first user terminal 40 includes a data storage section 400 and a transmission section 401. The data storage section 400 is realized by the storage section 42. The transmitter 401 is realized by the controller 41.

[Data storage unit]
The data storage unit 400 stores data necessary for reading the first code C13. For example, the data storage unit 400 stores a browser for displaying at least one of the first page P1 and the second page P2. At least one of the first page P1 and the second page P2 may be displayed on a dedicated application instead of a browser. In this case, the data storage unit 400 stores a dedicated application.

[Transmitter]
The transmitter 401 transmits an access request to the first page P1 to the server 10 based on the first page information I14. The access request may be executed in any format such as an http request. For example, the transmitter 401 transmits campaign identification information and layout identification information to the server 10.

[3-4. Functions realized on the second user terminal]
For example, the second user terminal 50 includes a data storage section 500 and a transmission section 501. The data storage section 500 is realized by the storage section 52. The transmitter 501 is realized by the controller 51.

[Data storage unit]
The data storage unit 500 stores data necessary for reading the second code C23. For example, the data storage unit 500 stores at least a browser for displaying the second page P2. The second page P2 may be displayed on a dedicated application instead of a browser. In this case, the data storage unit 500 stores a dedicated application.

[Transmitter]
The transmitter 501 transmits an access request to the second page P2 to the server 10 based on the second page information I24. The access request may be executed in any format such as an http request.

[4. Processing executed by the receipt output system]
8 and 9 are diagrams showing an example of processing executed by the receipt output system 1. This is executed by the control units 11, 21, 41, and 51 operating according to programs stored in the storage units 12, 22, 42, and 52, respectively.

As shown in FIG. 8, when a checkout operation is performed from the operation unit 24, the store terminal 20 transmits a first receipt data generation request for outputting the first receipt R1 to the server 10 (S1). . The first receipt data generation request may include information for generating store information I10 and usage details information I11. When the server 10 receives the first receipt data generation request (S2), the server 10 selects one of the plurality of campaigns based on the layout database DB1 (S3). In S3, the server 10 randomly selects one of the multiple campaigns within the event period.

The server 10 selects any one of the plurality of candidate layouts associated with the campaign selected in S3 as the first layout (S4). In S4, the server 10 randomly selects one of the plurality of candidate layouts as the first layout. The server 10 generates first receipt data based on the first layout and transmits it to the store terminal 20 (S5). The server 10 increments the number of outputs of the first layout and updates the layout database DB1 (S6). Upon receiving the first receipt data (S7), the store terminal 20 outputs the first receipt R1 from the output device 30 (S8). The first user receives the first receipt R1 and leaves the store.

When the first user terminal 40 reads the first code C13 of the first receipt R1 with the reading unit 46 (S9), the first user terminal 40 acquires the first page information I14 from the first code C13 (S10). The first user terminal 40 transmits an access request to the first page P1 to the server 10 based on the first page information I14 (S11). When the server 10 receives the access request to the first page P1 (S12), it acquires the campaign identification information and layout identification information included in the access request (S13). In the processes of S12 and S13, a process of displaying the first page P1 on the first user terminal 40 is executed.

The server 10 analyzes the first user's reaction based on the campaign identification information and layout identification information (S14). In S14, the server 10 increments the number of reactions and updates the reaction rate. The server 10 updates the priorities stored in the layout database DB1 so that the priorities correspond to the latest response rates. The reaction rate and priority may not be updated every time, but may be updated when a predetermined update timing arrives. The update timing may be at intervals of several hours to one day, several days to one week, or more.

The server 10 redirects the first user terminal 40 to the second page P2 (S15). The first user terminal 40 causes the display unit 45 to display the second page P2 by the redirect processing in S15 (S16). After that, operations such as answering the questionnaire are accepted by the first user. The processing of the first user terminal 40 ends with the above processing.

9, when a checkout operation is performed from the operation unit 24, the store terminal 20 transmits a second receipt data generation request to the server 10 (S17). The second receipt data generation request may include information for generating store information I20 and usage details information I21. When the server 10 receives the second receipt data generation request (S18), it selects one of the plurality of campaigns based on the layout database DB1 (S19). In S19, the server 10 randomly selects one of the multiple campaigns within the event period.

The server 10 selects any one of the plurality of candidate layouts associated with the campaign selected in S19 as the second layout (S20). In S20, the server 10 selects the second layout based on the priority of the candidate layouts. The server 10 generates second receipt data based on the second layout and transmits it to the store terminal 20 (S21). Upon receiving the second receipt data (S22), the store terminal 20 outputs the second receipt R2 from the output device 30 (S23). The second user receives the second receipt R2 and leaves the store.

When the second user terminal 50 reads the first code C13 of the second receipt R2 with the reading unit 56 (S24), it acquires the second page information I24 from the second code C23 (S25). The second user terminal 50 transmits an access request to the second page P2 to the server 10 based on the second page information I24 (S26). Upon receiving the access request to the second page P2 (S27), the server 10 executes a process of displaying the second page P2 with the second user terminal 50 (S28), and this process ends.

The receipt output system 1 of this embodiment analyzes the reaction of the first user who received the first receipt R1 for each candidate layout based on the reception information received from the first user terminal 40 that read the first code C13. do. When reactions are analyzed for each candidate layout, the receipt output system 1 selects a second layout, which is one of the plurality of candidate layouts, based on the reactions for each candidate layout. The receipt output system 1 controls the output of the second receipt R2 including the second code C23 based on the second layout. As a result, it is possible to actually measure which candidate layout makes it easier to read the first code C13, so it is possible to output the second receipt R2 with a high appeal effect. For example, by analyzing the reaction from the first user who actually used the store, it is possible to save the effort of conducting a test such as an AB test in advance. If the second receipt R2 is also used for analysis of candidate layouts, it can be used for both testing and actual operation like the bandit algorithm. As a result, it becomes easier to prevent opportunity losses.

Furthermore, the receipt output system 1 analyzes reactions for each candidate layout based on the layout identification information received from the first user terminal 40. By receiving the layout identification information, it is possible to accurately specify which candidate layout the first code C13 of the first receipt R1 has been read, thereby increasing the accuracy of analysis.

Further, when receiving information is received from the first user terminal 40, the receipt output system 1 redirects the first user terminal 40 to the second page P2. Thereby, information necessary for analysis can be efficiently collected using the first page P1 for analysis. For example, it is possible to save the effort of having another server that manages the second page P2 transmit the layout identification information after the fact.

Further, the receipt output system 1 redirects the first user terminal 40 to any one of the plurality of second pages P2 based on the second page information I24. With the second page information I24, it is possible to reliably specify which second page P2 should be accessed. For example, by storing the association between the first page information I14 and the second page information I24 on the server 10 side, even if redirects to various second pages P2 occur, which second page You can specify whether to redirect to P2.

Further, the receipt output system 1 selects any one of the plurality of candidate layouts associated with the selected campaign from among the plurality of campaigns as the first layout. Thereby, even if a plurality of campaigns are held in parallel, it is possible to output the second receipt R2 with a high appeal effect for each campaign.

In addition, the receipt output system 1 analyzes reactions for each of the plurality of candidate layouts, which are the layouts of the first code C13 and the second code C23. This makes it possible to accurately analyze what kind of code layout would be most effective in appealing to customers. As a result, it is possible to output the second receipt R2 with a high appeal effect.

Further, the receipt output system 1 determines the priority of each of the plurality of candidate layouts based on the reaction of each of the plurality of candidate layouts, and selects the second layout based on the determined priority. This makes it possible to enhance the appeal of the second receipt R2 based on the easy-to-understand index of priority.

[5. Modified example]
Note that the present disclosure is not limited to the embodiments described above. Changes can be made as appropriate without departing from the spirit of the present disclosure.

[5-1. Modification example 1]
For example, in the embodiment, a case has been described in which layout identification information is encoded in order to identify candidate layouts that have received a reaction from the first user, but the method for identifying candidate layouts that have received a reaction from the first user , but not limited to the example embodiments. Instead of encoding the layout identification information, the server 10 may identify the candidate layout that has received a response from the first user by managing which first receipt R1 corresponds to which candidate layout.

FIG. 10 is a diagram illustrating an example of functions realized in Modification 1. The server 10 of Modification 1 includes an association unit 107. The association unit 107 is realized by the control unit 11. The association unit 107 associates receipt identification information that allows identification of the first receipt and layout identification information that allows identification of the first layout. The data storage unit 100 of Modification 1 stores a receipt database DB2. In modification 1, the receipt database DB2 stores the association between receipt identification information and layout identification information.

FIG. 11 is a diagram showing an example of the receipt database DB2. The receipt database DB2 is a database that stores various information regarding the first receipt R1. For example, the receipt identification information, campaign identification information, and layout identification information of the first receipt R1 are associated with the receipt database DB2. Note that other information may be stored in the receipt database DB2. For example, the date and time of issue of the first receipt R1 (date and time of store use) may be stored in the receipt database DB2.

In this case, the analysis unit 105 analyzes not only the candidate layouts with which the first user responded, but also the reaction time required from when the first receipt R1 is issued until the first user responds. good. The analysis unit 105 calculates the reaction time based on the date and time of issue of the first receipt R1 and the date and time of receipt of the access request from the first user terminal 40. The analysis unit 105 totals reaction times for each candidate layout. The layout selection unit 102 may calculate the priority of the candidate layout such that the shorter the reaction time, the higher the priority of the candidate layout.

In the first modification, a case will be described in which the receipt identification information is expressed by a combination of letters and numbers, but the receipt identification information only needs to be able to uniquely identify the first receipt R1, and may be in other formats. For example, the receipt identification information may be expressed using only letters or numbers, or may be expressed using other symbols. If the second receipt R2 is also to be analyzed, the receipt identification information may be able to identify the second receipt R2. The receipt database DB2 may store various information regarding the second receipt R2.

In Modification 1, the receipt identification information is different from the receipt number ("No. 1234" in FIG. 2, "No. 1261" in FIG. 3) in the store information I10A, I10B in FIGS. 2 and 3. A certain case will be explained, but the receipt identification information may be a receipt number. In this case, it is assumed that a receipt number, which is receipt identification information, is issued so as not to be duplicated at multiple stores. For example, if the receipt number includes a first number that can identify the store and a second number that can identify the first receipt R1 output within the store, multiple stores can mutually receive receipts. Numbers will not be duplicated.

FIG. 12 is a diagram illustrating an example of the first receipt R1A of Modification 1. The first receipt R1A in FIG. 12 is generally similar to the first receipt R1A in FIG. 2, but differs in that receipt identification information is encoded in the first code C13A. In the example of FIG. 12, the argument of the first page information I14A is receipt identification information. Therefore, the reception information that the server 10 receives from the first user terminal 40 includes receipt identification information.

The analysis unit 105 of the first modification analyzes the reaction for each candidate layout based on the layout identification information associated with the receipt identification information received from the first user terminal 40. For example, the analysis unit 105 refers to the receipt database DB2 and identifies campaign identification information and layout identification information associated with the receipt identification information. Although this embodiment differs from the embodiment in that the layout identification information is specified based on the receipt identification information, the method itself for analyzing the first user's reaction is the same as described in the embodiment.

The receipt output system 1 of the first modification analyzes the reaction for each candidate layout based on the layout identification information associated with the receipt identification information received from the first user terminal 40. By receiving the receipt identification information, the server 10 can accurately specify in which candidate layout the first code C13 of the first receipt R1 has been read, thereby increasing the accuracy of analysis.

[5-2. Modification 2]
For example, in the embodiment, a case has been described in which the code layout related to the layout of the first code C13 on the first receipt R1 is the subject of analysis, but the subject of analysis is not limited to the code layout. Any layout of the first receipt R1 may be the subject of analysis. In modification 2, a case where a campaign image is the subject of analysis will be described. Each of the plurality of candidate layouts includes an image layout that is a layout of a campaign image.

The campaign image is an example of an image different from the first code C13 and the second code C23. Therefore, the portion described as a campaign image can be read as an image different from the first code C13 and the second code C23. The image different from the first code C13 and the second code C23 may be an image other than the campaign image, and may be an image not particularly related to the campaign, for example.

For example, the image layout is at least one of the content, position, and size of the campaign image. The analysis unit 105 analyzes reactions for each image layout. Although this embodiment differs from the embodiment in that the object to be analyzed is an image layout, the analysis method itself is the same as described in the embodiment. Both code layout and image layout may be analyzed.

The receipt output system 1 of the second modification analyzes reactions for each image layout. This makes it possible to accurately analyze what kind of image layout should be used to increase the appeal. As a result, it is possible to output the second receipt R2 with a high appeal effect. For example, it is possible to analyze what kind of explanatory text or illustration should be placed together with the second code C23 to increase the appeal effect.

[5-3. Modification 3]
For example, among the candidate layouts, there are candidate layouts that will appeal to everyone, and there are also candidate layouts that are highly appealing to a specific user. This trend can be seen in the way people use stores. For example, a candidate layout that is preferred by a user who purchases a certain product and has a particular preference, a candidate layout that is preferred by a user who uses a store in a certain area, or a candidate layout that is preferred by a user who uses a store at a certain time. Candidate layouts may exist.

Therefore, analysis of candidate layouts depending on the usage of the store may be performed. The analysis unit 105 of the third modification analyzes the reaction for each candidate layout based on the received information and the first usage information corresponding to the first receipt R1. The first usage information is information indicating how the first user used the store. The first usage information is all or part of the content printed on the first receipt R1. For example, the first usage information is a product name included in the usage details information I11.

Note that the first usage information may be other information and is not limited to the product name. For example, the first usage information may be the area of the store or the date and time of use included in the store information I10, or the price or total amount of the product included in the usage details information I11. The first usage information may be a combination of these multiple items. In modification 3, it is assumed that the server 10 receives the first usage information from the store terminal 20 and records it in the data storage unit 100 when the first user uses the store. For example, the server 10 stores the receipt identification information and the first usage information in association with each other in the receipt database DB2 described in the first modification.

For example, the analysis unit 105 identifies the preferences of the first user based on the first usage information. It is assumed that the relationship between the first usage information and preferences is defined in the data storage unit 100 in advance. For example, the relationship between a certain product name and a certain preference is defined in advance. The server 10 identifies the preferences of the first user based on this relationship and the first usage information. The server 10 stores the receipt identification information and the first user's preferences in association with each other in the receipt database DB2. Note that the preferences of the first user are not managed by the receipt database DB2. It may be included as an argument of the page information I14.

FIG. 13 is a diagram illustrating an example of the layout database DB1 of Modification 3. In the example of FIG. 13, the number of outputs, the number of reactions, the reaction rate, and the priority are associated with each candidate layout and preference. When controlling the output of the first receipt R1, the output control unit 103 increments the number of outputs associated with the candidate layout and preference. Even if the candidate layouts are the same, if the preferences of the first user are different, the number of outputs associated with the preferences will not be incremented.

For example, the analysis unit 105 analyzes reactions for each combination of candidate layout and preference. When the first user reads the first code C13, the analysis unit 105 identifies a candidate layout in the same manner as in the first modification. The analysis unit 105 refers to the receipt database DB2 and identifies preferences associated with the receipt identification information received from the first user terminal 40. The analysis unit 105 increments the number of reactions associated with the identified combination of candidate layout and preference. The method of changing the reaction rate and priority may be the same as in the embodiment. However, the priority shall be changed for each combination of candidate layout and preference.

When the reaction is analyzed for each candidate layout, the layout selection unit 102 of the third modification selects the second layout based on the reaction for each candidate layout and the second usage information corresponding to the second receipt. select. The second usage information is information indicating how the second user used the store. The second usage information is all or part of the content printed on the second receipt R2. For example, the second usage information is a product name included in the usage details information I21. The second usage information, like the first usage information, may be other information and is not limited to the product name. Other examples of the second usage information are similar to other examples of the first usage information. The method for acquiring the second usage information may also be the same as that for the first usage information.

For example, the layout selection unit 102 identifies the preferences of the second user based on the second usage information. The method for identifying the second user's preferences may be the same as the method for identifying the first user's preferences. The layout selection unit 102 selects the second layout based on the priority associated with the combination of the candidate layout and the second user's preferences. Although the priorities referred to when selecting the second layout are different, the method of selecting the second layout based on the priorities is the same as described in the embodiment.

When the reaction is analyzed for each candidate layout, the receipt output system 1 of the third modification example outputs the second layout based on the reaction for each candidate layout and the second usage information corresponding to the second receipt R2. Select. As a result, it is possible to select the second layout according to the second usage information, so it is possible to output the second receipt R2 with a higher appeal effect. For example, it is possible to output the second receipt R2 that has a high appeal effect according to tastes.

[5-4. Modification example 4]
For example, in Modification 3, the case where the first usage information and the second usage information are used is explained, but if the user attributes of each of the first user and the second user are known in advance, A corresponding candidate layout may be selected. In modification 4, age group will be described as an example of user attributes. It is assumed that the age group is input from the operation unit 24 of the store terminal 20. For example, a store clerk inputs the age groups of each of the first user and the second user from the operation unit 24 before checking out. The server 10 acquires the input age group.

Note that the user attribute may be any information that can classify each of the first user and the second user in some way, and is not limited to age group. For example, the user attribute may be gender, area, or occupation. The preferences described in Modification 3 are also a type of user attribute. The user attribute may be acquired by any method, and is not limited to the method of inputting it from the operation unit 24 of the store terminal 20.

For example, when each of the first user and the second user uses a store and presents a membership card, user attributes may be registered in advance as member information registered in the data storage unit 100. . In this case, the server 10 may acquire the user attribute associated with the member identification information acquired by reading the membership card. The first user attribute may be encoded in the first code C13. Hereinafter, the user attributes of the first user will be referred to as first user attributes. The user attributes of the second user are referred to as second user attributes. The analysis unit 105 of Modification 4 analyzes the reaction for each candidate layout based on the received information and the first user attribute of the first user.

FIG. 14 is a diagram illustrating an example of the layout database DB1 of Modified Example 4. In the example of FIG. 14, the number of outputs, the number of reactions, the reaction rate, and the priority are associated with each candidate layout and first user attribute. When controlling the output of the first receipt R1, the output control unit 103 increments the number of outputs associated with the candidate layout and the first user attribute. Even if the candidate layouts are the same, if the first user attributes are different, the number of outputs associated with the first user attributes will not be incremented.

For example, the analysis unit 105 analyzes reactions for each combination of the first user attribute and candidate layout. When there is a reaction from the first user, the analysis unit 105 changes the number of reactions and the reaction rate associated with the combination of the candidate layout and the first user attribute that received the reaction. The layout selection unit 102 changes the priority associated with each combination of candidate layout and first user attribute based on the response rate associated with the combination.

When the reaction is analyzed for each candidate layout, the layout selection unit 102 of the fourth modification selects the second user attribute based on the reaction for each candidate layout and the second user attribute of the second user who receives the second receipt. 2 Select a layout. For example, the layout selection unit 102 selects the second layout based on the priority of candidate layouts associated with the second user attribute. Although the priorities referred to when selecting the second layout are different, the method of selecting the second layout based on the priorities is the same as described in the embodiment.

When the reaction is analyzed for each candidate layout, the receipt output system 1 of the fourth modification generates the second receipt based on the reaction for each candidate layout and the second user attribute of the second user who receives the second receipt. 2 Select a layout. Thereby, it is possible to select the second layout according to the second user attribute, so it is possible to output the second receipt R2 with a higher appeal effect. For example, it is possible to output a second receipt R2 that is highly appealing to the age group of the second user.

[5-5. Modification 5]
For example, the first user attribute and second user attribute of Modification 4 may be acquired from another service unrelated to the store. The first receipt R1 and the second receipt R2 of modification 5 are output when the first service is used. For example, the first service is a retail service provided by a store. The first service may be any service that outputs the first receipt R1 and the second receipt R2, and is not limited to a retail service. For example, the first service may be a service that provides food and drink at a restaurant, a service that provides treatment at a beauty salon, or a service that provides medical treatment at a hospital.

The first user attribute and the second user attribute are acquired based on the usage status of the second service. In the fifth modification, a case will be described in which the electronic commerce service corresponds to the second service, but the second service may be any service different from the first service and is not limited to the electronic commerce service. For example, the second service may be a travel reservation service, a financial service, a communication service, an electronic payment service, or a video distribution service. It is assumed that another server that provides the second service stores data indicating the usage status of the second service. This data is registered as member information of the second service. The server 10 identifies the first user attribute and the second user attribute based on data received from other servers. This data itself may indicate the first user attribute and the second user attribute.

In the receipt output system 1 of modification 5, the first user attribute and the second user attribute are acquired based on the usage status of the second service. Thereby, when the first user attribute and the second user attribute cannot be specified using the first service alone, the first user attribute and the second user attribute can be specified using the usage status of the second service. Thereby, it is possible to output the second receipt R2 with a higher appeal effect.

[5-6. Modification 6]
For example, candidate layouts with high appeal may differ depending on the store. Therefore, a candidate layout may be selected based on the relationship between the first store where the first receipt R1 is output and the second store where the second receipt R2 is output. In modification 6, the first receipt R1 and the second receipt R2 are output at different stores. In modification 6, a case will be described in which analysis is performed for each area of the first store and the second store.

Note that the analysis may be performed based on other information regarding the first store and the second store instead of the areas of the first store and the second store. For example, the analysis may be performed for each industry, sales amount, number of customers, average unit price, or business hours of the first store and the second store. The portion described as area in Modification 6 can be replaced with these other pieces of information. It is assumed that information such as the areas of the first store and the second store is stored in the data storage unit 100 in advance.

FIG. 15 is a diagram illustrating an example of the layout database DB1 of Modified Example 6. In the example of FIG. 15, the number of outputs, the number of reactions, the reaction rate, and the priority are associated with each candidate layout and area. When controlling the output of the first receipt R1, the output control unit 103 increments the number of outputs associated with the candidate layout and area. Even if the candidate layouts are the same, if the areas of the first store and the second store are different, the number of outputs associated with those areas will not be incremented.

The analysis unit 105 of Modification 6 analyzes the reaction for each candidate layout based on the received information and the first store where the first receipt is output. For example, the analysis unit 105 analyzes reactions for each combination of the first store area and candidate layout. When there is a reaction from the first user, the analysis unit 105 changes the number of reactions and the reaction rate associated with the combination of the candidate layout and the area of the first store. The layout selection unit 102 changes the priority associated with the combination of a candidate layout and area based on the response rate associated with the combination.

When the reactions are analyzed for each candidate layout, the layout selection unit 102 of the sixth modification selects the second layout based on the reactions for each candidate layout and the second store where the second receipt R2 is output. Select. For example, the layout selection unit 102 specifies the area to which the second store belongs. The layout selection unit 102 selects the second layout based on the priority of candidate layouts associated with the area of the second store. Although the priorities referred to when selecting the second layout are different, the method of selecting the second layout based on the priorities is the same as described in the embodiment.

When the reaction is analyzed for each candidate layout, the receipt output system 1 of the sixth modification generates the second layout based on the reaction for each candidate layout and the second store where the second receipt is output. select. As a result, it is possible to select the second layout according to the second store, so it is possible to output the second receipt R2 with a higher appeal effect. For example, it is possible to output a second receipt R2 that is highly effective in appealing to a specific area.

[5-7. Modification 7]
For example, candidate layouts with high appeal effects may differ depending on the first receipt R1. If the first receipt R1 is short, the first receipt R1 is likely to curl up, so it may be better to arrange the first code C13 in a place near the center where it can be easily seen. Conversely, if the first receipt R1 is long, it may be better to arrange the first code C13 conspicuously at the end of the first receipt R1. Therefore, an analysis may be performed according to the first receipt R1.

FIG. 16 is a diagram illustrating an example of the layout database DB1 of Modified Example 7. In the example of FIG. 16, the number of outputs, the number of reactions, the reaction rate, and the priority are associated with each candidate layout and first receipt information. The first receipt information is information regarding the characteristics of the first receipt R1. The first receipt information is different from the first receipt data described in the embodiment. The first receipt data is data sent to the store terminal 20 in order to output the first receipt R1.

In the example of FIG. 16, the length of the first receipt R1 will be described as an example of first receipt information. The length of the first receipt R1 may be estimated based on the amount of information of the first receipt data. For example, the relationship between the amount of information of the first receipt data and the length of the first receipt R1 is defined in advance, and the server 10 determines the amount of information of the first receipt data based on this relationship and the amount of information of the first receipt data. It is sufficient to estimate the length of one receipt R1.

Note that the first receipt information is not limited to the length of the first receipt R1. For example, the first receipt information may be the number of characters included in the first receipt data, or may be the width or quality of the receipt paper. When the first receipt information is the width or paper quality of the receipt paper, it is assumed that these pieces of information are transmitted from the store terminal 20 to the server 10. When controlling the output of the first receipt R1, the output control unit 103 increments the number of outputs associated with the candidate layout and the first receipt information. Even if the candidate layouts are the same, if the first receipt information is different, the output number associated with the first receipt information is not incremented.

The analysis unit 105 of Modification 7 analyzes the reaction for each candidate layout based on the received information and the first receipt information regarding the first receipt. For example, the analysis unit 105 analyzes the reaction for each combination of the length of the first receipt R1 indicated by the first receipt information and the candidate layout. When there is a reaction from the first user, the analysis unit 105 changes the number of reactions and the reaction rate associated with the combination of the candidate layout and the first receipt information that received the reaction. The layout selection unit 102 changes the priority associated with the combination of the candidate layout and first receipt information based on the response rate associated with the combination.

When the reactions are analyzed for each candidate layout, the layout selection unit 102 of Modification 7 selects the second layout based on the reactions for each candidate layout and the second receipt information regarding the second receipt. . In Modification 7, the second receipt information is the length of the second receipt R2. The length of the second receipt R2 may be obtained in the same manner as the length of the first receipt R1. For example, the layout selection unit 102 selects the second layout based on the priority of candidate layouts associated with the second receipt information. Although the priorities referred to when selecting the second layout are different, the method of selecting the second layout based on the priorities is the same as described in the embodiment.

When the reaction is analyzed for each candidate layout, the receipt output system 1 of Modification 7 selects the second layout based on the reaction for each candidate layout and the second receipt information regarding the second receipt. . As a result, it is possible to select the second layout according to the second receipt information, so it is possible to output the second receipt R2 with a higher appeal effect. For example, the appeal effect can be increased depending on the length of the second receipt R2.

[5-8. Modification 8]
For example, candidate layouts with high appeal effects may differ depending on the first user terminal 40 used by the first user and the second user terminal 50 used by the second user. For example, there may be a candidate layout that is preferred by a user using a particular model. For example, there is a possibility that there is a candidate layout with a high appeal effect depending on the area where the first user terminal 40 and the second user terminal 50 are used. Therefore, a candidate layout may be selected based on the relationship between the first user terminal 40 and the second user terminal 50.

In modification 8, when each of the first user and the second user uses the store, the server 10 receives the first user terminal information and the second user terminal information from each of the first user terminal 40 and the second user terminal 50. It shall be possible to obtain terminal information. For example, an electronic payment application is installed on each of the first user terminal 40 and the second user terminal 50, and each of the first user and the second user uses the electronic payment application at a store. At that time, the server 10 acquires first user terminal information and second user terminal information from the first user terminal 40 and the second user terminal 50. The first user terminal information and the second user terminal information may be transmitted to the server 10 via the store terminal 20.

FIG. 17 is a diagram illustrating an example of the layout database DB1 of Modified Example 8. In the example of FIG. 17, the number of outputs, the number of reactions, the reaction rate, and the priority are associated with each candidate layout and first user terminal information. The first user terminal information is information regarding the characteristics of the first user terminal 40. In the example of FIG. 17, a case will be described in which the first user terminal information indicates the model of the first user terminal 40, but the first user terminal information may indicate other information such as a communication area. When controlling the output of the first receipt R1, the output control unit 103 increments the number of outputs associated with the candidate layout and the first user terminal information. Even if the candidate layouts are the same, if the first user terminal information is different, the number of outputs associated with the first user terminal information is not incremented.

The analysis unit 105 of Modification 8 analyzes the reaction for each candidate layout based on the received information and the first user terminal information regarding the first user terminal. For example, the analysis unit 105 analyzes reactions for each combination of candidate layout and first user terminal information. When there is a reaction from the first user, the analysis unit 105 changes the number of reactions and the reaction rate associated with the combination of the candidate layout and the first user terminal information that received the reaction. The layout selection unit 102 changes the priority associated with the combination of the candidate layout and the first user terminal information based on the response rate associated with the combination.

When the reaction is analyzed for each candidate layout, the layout selection unit 102 of Modification 8 selects the reaction for each candidate layout and the second user terminal related to the second user terminal 50 of the second user receiving the second receipt R2. A second layout is selected based on the information. For example, the layout selection unit 102 selects the second layout based on the priority of candidate layouts associated with the second user terminal information. Although the priorities referred to when selecting the second layout are different, the method of selecting the second layout based on the priorities is the same as described in the embodiment.

When reactions are analyzed for each candidate layout, the receipt output system 1 of Modification 8 selects the second layout based on the reactions for each candidate layout and the second user terminal information. As a result, it is possible to select the second layout according to the second user terminal information, so it is possible to output the second receipt R2 with a higher appeal effect. For example, it is possible to output a second receipt R2 that is highly appealing depending on the model.

[5-9. Other variations]
For example, the modifications described above may be combined.

For example, the functions described as being implemented by the server 10 may be implemented by the store terminal 20, the first user terminal 40, the second user terminal 50, or another computer. For example, functions described as being implemented by one computer may be shared among multiple computers. Each function may be realized by at least one computer.

[6. Additional notes]
For example, the receipt output system can also have the following configuration.
(1)
a layout selection unit that selects a first layout that is one of the plurality of candidate layouts based on a predetermined layout selection method;
an output control unit that controls output of a first receipt including a first code based on the first layout;
an analysis unit that analyzes a reaction of a first user who received the first receipt for each of the candidate layouts based on received information received from a first user terminal that read the first code;
including;
When the reaction is analyzed for each candidate layout, the layout selection unit selects a second layout, which is any one of the plurality of candidate layouts, based on the reaction for each candidate layout,
The output control unit controls output of a second receipt including a second code based on the second layout.
Receipt output system including.
(2)
Layout identification information that can identify the first layout is encoded in the first code,
The received information includes the layout identification information,
The analysis unit analyzes the reaction for each candidate layout based on the layout identification information received from the first user terminal.
The receipt output system described in (1).
(3)
The receipt output system further includes an association unit that associates receipt identification information that allows identification of the first receipt and layout identification information that allows identification of the first layout,
The receipt identification information is encoded in the first code,
The received information includes the receipt identification information,
The analysis unit analyzes the reaction for each of the candidate layouts based on the layout identification information associated with the receipt identification information received from the first user terminal.
The receipt output system according to (1) or (2).
(4)
First page information for accessing the first page is encoded in the first code,
The receipt output system is
a receiving unit that receives the received information when the first user terminal that has read the first code accesses the first page based on the first page information;
a redirect unit that redirects the first user terminal to a second page when the received information is received;
The receipt output system according to any one of (1) to (3), further comprising:
(5)
Second page information for accessing any of the plurality of second pages is encoded in the first code,
The received information includes the second page information,
The redirect unit redirects the first user terminal to any of the plurality of second pages based on the second page information.
The receipt output system described in (4).
(6)
Multiple campaigns are being held in the receipt output system,
The plurality of candidate layouts exist for each campaign,
The receipt output system further includes a campaign selection unit that selects one of the plurality of campaigns based on a predetermined campaign selection method,
The layout selection unit selects any one of the plurality of candidate layouts associated with the campaign selected by the campaign selection unit as the first layout.
The receipt output system according to any one of (1) to (5).
(7)
Each of the plurality of candidate layouts includes a code layout that is a layout of the first code and the second code,
The analysis unit analyzes the reaction for each code layout.
The receipt output system according to any one of (1) to (6).
(8)
Each of the plurality of candidate layouts includes an image layout that is a different image layout from the first code and the second code,
The analysis unit analyzes the reaction for each image layout.
The receipt output system according to any one of (1) to (7).
(9)
The analysis unit analyzes the reaction for each of the candidate layouts based on the received information and first usage information corresponding to the first receipt,
When the reaction is analyzed for each candidate layout, the layout selection unit selects the second receipt based on the reaction for each candidate layout and second usage information corresponding to the second receipt. select a layout,
The receipt output system according to any one of (1) to (8).
(10)
The analysis unit analyzes the reaction for each candidate layout based on the received information and a first user attribute of the first user,
When the reaction is analyzed for each of the candidate layouts, the layout selection unit is configured to: selecting the second layout;
The receipt output system according to any one of (1) to (9).
(11)
The first receipt and the second receipt are output when the first service is used,
The first user attribute and the second user attribute are acquired based on the usage status of the second service.
The receipt output system according to (10).
(12)
The analysis unit analyzes the reaction for each of the candidate layouts based on the received information and the first store where the first receipt is output,
When the reaction is analyzed for each candidate layout, the layout selection unit selects the second receipt based on the reaction for each candidate layout and the second store to which the second receipt is output. select a layout,
The receipt output system according to any one of (1) to (11).
(13)
The analysis unit analyzes the reaction for each of the candidate layouts based on the received information and first receipt information regarding the first receipt,
When the reaction is analyzed for each candidate layout, the layout selection unit selects the second layout based on the reaction for each candidate layout and second receipt information regarding the second receipt. select,
The receipt output system according to any one of (1) to (12).
(14)
The analysis unit analyzes the reaction for each of the candidate layouts based on the received information and first user terminal information regarding the first user terminal,
When the reactions are analyzed for each of the candidate layouts, the layout selection unit selects the reactions for each of the candidate layouts and second user terminal information regarding a second user terminal of a second user receiving the second receipt. selecting the second layout based on;
The receipt output system according to any one of (1) to (13).
(15)
Each of the plurality of candidate layouts is associated with a priority,
The layout selection unit determines the priority of each of the plurality of candidate layouts based on the reaction of each of the plurality of candidate layouts, and selects the second layout based on the determined priority. select,
The receipt output system according to any one of (1) to (14).

1 Receipt output system, N network, 10 Server, 11, 21, 41, 51 Control unit, 12, 22, 42, 52 Storage unit, 13, 23, 43, 53 Communication unit, 20 Store terminal, 30 Output device, 40 First user terminal, 24, 44, 54 Operation section, 25, 45, 55 Display section, 46, 56 Reading section, 50 Second user terminal, 100, 200, 400, 500 Data storage section, 101 Campaign selection section, 102 layout selection section, 103 output control section, 104 reception section, 105 analysis section, 106 redirection section, 107 association section, 201 receipt output section, 401, 501 transmission section, DB1 layout database, DB2 receipt database, I10, I10A, I10B, I20 Store information, I11, I11A, I11B, I21 Usage details information, I12, I12A, I12B, I22 Campaign information.

Claims (18)

a layout selection unit that selects a first layout that is one of the plurality of candidate layouts based on a predetermined layout selection method;
an output control unit that controls, based on the first layout, output of a first receipt including a first code in which layout identification information that allows identification of the first layout is encoded ;
When reception information is received from a first user terminal that has read the first code, a reaction rate is calculated by incrementing the number of reactions of the first layout indicated by the layout identification information included in the reception information. calculation section and
including;
The layout selection unit selects a second layout, which is any one of the plurality of candidate layouts, based on the response rate of each of the plurality of candidate layouts,
The output control unit controls output of a second receipt including a second code based on the second layout.
Receipt output system including. a layout selection unit that selects a first layout that is one of the plurality of candidate layouts based on a predetermined layout selection method;
an output control unit that controls output of the first receipt including a first code in which receipt identification information that allows identification of the first receipt is encoded based on the first layout ;
an association unit that associates the receipt identification information with layout identification information that can identify the first layout ;
When reception information is received from a first user terminal that has read the first code , the number of reactions of the first layout indicated by the layout identification information associated with the receipt identification information included in the reception information is incremented. a calculation unit that calculates the reaction rate;
including;
The layout selection unit selects a second layout, which is any one of the plurality of candidate layouts, based on the response rate of each of the plurality of candidate layouts,
The output control unit controls output of a second receipt including a second code based on the second layout.
Receipt output system including . First page information for accessing the first page is encoded in the first code,
The receipt output system is
a receiving unit that receives the received information when the first user terminal that has read the first code accesses the first page based on the first page information;
a redirect unit that redirects the first user terminal to a second page when the received information is received;
The receipt output system according to claim 1 or 2 , further comprising: Second page information for accessing any of the plurality of second pages is encoded in the first code,
The received information includes the second page information,
The redirect unit redirects the first user terminal to any of the plurality of second pages based on the second page information.
The receipt output system according to claim 3 . Multiple campaigns are being held in the receipt output system,
The plurality of candidate layouts exist for each campaign,
The receipt output system further includes a campaign selection unit that selects one of the plurality of campaigns based on a predetermined campaign selection method,
The layout selection unit selects any one of the plurality of candidate layouts associated with the campaign selected by the campaign selection unit as the first layout.
The receipt output system according to claim 1 or 2 . Each of the plurality of candidate layouts includes a code layout that is a layout of the first code and the second code,
The calculation unit calculates the reaction rate for each code layout.
The receipt output system according to claim 1 or 2 . Each of the plurality of candidate layouts includes an image layout that is a different image layout from the first code and the second code,
The calculation unit calculates the reaction rate for each image layout.
The receipt output system according to claim 1 or 2 . The calculation unit calculates the response rate for each candidate layout based on the received information and first usage information corresponding to the first receipt,
When the response rate is calculated for each candidate layout, the layout selection unit calculates the response rate based on the response rate for each candidate layout and second usage information corresponding to the second receipt. Select the second layout,
The receipt output system according to claim 1 or 2 . The calculation unit calculates the reaction rate for each candidate layout based on the received information and a first user attribute of a first user of the first user terminal ,
When the reaction rate is calculated for each candidate layout, the layout selection unit is configured to calculate the response rate for each candidate layout based on the reaction rate for each candidate layout and a second user attribute of a second user who receives the second receipt. and select the second layout;
The receipt output system according to claim 1 or 2 . The first receipt and the second receipt are output when the first service is used,
The first user attribute and the second user attribute are acquired based on the usage status of the second service.
The receipt output system according to claim 9 . The calculation unit calculates the response rate for each candidate layout based on the received information and the first store where the first receipt is output,
When the response rate is calculated for each candidate layout, the layout selection unit selects the response rate based on the response rate for each candidate layout and the second store to which the second receipt is output. Select the second layout,
The receipt output system according to claim 1 or 2 . The calculation unit calculates the response rate for each candidate layout based on the received information and first receipt information regarding the first receipt,
When the reaction rate is calculated for each candidate layout, the layout selection unit selects the second receipt based on the reaction rate for each candidate layout and second receipt information regarding the second receipt. select a layout,
The receipt output system according to claim 1 or 2 . The calculation unit calculates the reaction rate for each candidate layout based on the received information and first user terminal information regarding the first user terminal,
When the reaction rate is calculated for each candidate layout, the layout selection unit calculates the reaction rate for each candidate layout and a second user regarding a second user terminal of a second user receiving the second receipt. selecting the second layout based on terminal information;
The receipt output system according to claim 1 or 2 . Each of the plurality of candidate layouts is associated with a priority,
The layout selection unit determines the priority of each of the plurality of candidate layouts based on the response rate of each of the plurality of candidate layouts, and selects the second layout based on the determined priority. select,
The receipt output system according to claim 1 or 2 . The computer is
a layout selection step of selecting a first layout from a plurality of candidate layouts based on a predetermined layout selection method;
an output control step of controlling output of a first receipt including a first code encoded with layout identification information capable of identifying the first layout, based on the first layout;
When reception information is received from a first user terminal that has read the first code, a reaction rate is calculated by incrementing the number of reactions of the first layout indicated by the layout identification information included in the reception information. calculation step,
Run
The layout selection step selects a second layout, which is any one of the plurality of candidate layouts, based on the response rate of each of the plurality of candidate layouts;
The output control step controls output of a second receipt including a second code based on the second layout.
Receipt output method. The computer is
a layout selection step of selecting a first layout from a plurality of candidate layouts based on a predetermined layout selection method;
an output control step of controlling output of the first receipt including a first code in which receipt identification information that allows identification of the first receipt is encoded based on the first layout;
an associating step of associating the receipt identification information with layout identification information that can identify the first layout;
When reception information is received from a first user terminal that has read the first code, the number of reactions of the first layout indicated by the layout identification information associated with the receipt identification information included in the reception information is incremented. a calculation step of calculating the reaction rate;
Run
The layout selection step selects a second layout, which is any one of the plurality of candidate layouts, based on the response rate of each of the plurality of candidate layouts;
The output control step controls output of a second receipt including a second code based on the second layout.
Receipt output method. a layout selection unit that selects a first layout, which is one of the plurality of candidate layouts, based on a predetermined layout selection method;
an output control unit that controls output of a first receipt including a first code encoded with layout identification information that allows identification of the first layout, based on the first layout;
When reception information is received from a first user terminal that has read the first code, a reaction rate is calculated by incrementing the number of reactions of the first layout indicated by the layout identification information included in the reception information. calculation department,
make the computer function as
The layout selection unit selects a second layout, which is any one of the plurality of candidate layouts, based on the response rate of each of the plurality of candidate layouts,
The output control unit controls output of a second receipt including a second code based on the second layout.
program. a layout selection unit that selects a first layout, which is one of the plurality of candidate layouts, based on a predetermined layout selection method;
an output control unit that controls output of the first receipt including a first code in which receipt identification information that allows identification of the first receipt is encoded based on the first layout;
an association unit that associates the receipt identification information with layout identification information that can identify the first layout;
When reception information is received from a first user terminal that has read the first code, the number of reactions of the first layout indicated by the layout identification information associated with the receipt identification information included in the reception information is incremented. a calculation unit that calculates the reaction rate;
make the computer function as
The layout selection unit selects a second layout, which is any one of the plurality of candidate layouts, based on the response rate of each of the plurality of candidate layouts,
The output control unit controls output of a second receipt including a second code based on the second layout.
program.