JP2008077416A - Information terminal equipment - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To prevent the loss of merchandise sales opportunities in a large-sized retail store or a store of a department store or the like where the number of sales merchandise is large. <P>SOLUTION: When customer information is acquired from portable terminal equipment, merchandise field information corresponding to the acquired customer information is acquired from a customer table (ST104), merchandise defined as recommended merchandise in the merchandise field matched with the merchandise field specified by the acquired merchandise field information is extracted from a merchandise information storage means (ST105), and merchandise information indicating the extracted merchandise is transmitted together with merchandise arrangement information and intra-store arrangement information related to the merchandise specified by the merchandise information to the portable terminal equipment from which the customer information is acquired so as to be displayed at the display part of the portable terminal equipment (ST109). <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information terminal device disposed in a large store or department store with a large number of products to be sold.

  Conventionally, in large stores and department stores with a large number of products to be sold, when there are products recommended for customers, it has been appealing to customers by placing posters or installing banners near the product display shelves.

In the department store navigation system, the bar code printed on the advertisement is read by the bar code reader of the customer terminal, and the data is automatically captured by the department store server, and the product data stored in the department store server and There is known one that provides map data obtained by collating with layout data and calculating the shortest route for guiding to a sales location of a product to a mobile terminal held by a customer (for example, see Patent Document 1).
JP 2000-133768 A

  Even if a poster is put near a product display shelf displaying recommended products or a banner is installed, if a customer purchases the recommended product, it is necessary to walk around the store and find the poster or banner. However, even if a customer wants to purchase the recommended product, the recommended product may not be found in a large store or the like. In such cases, the customer often gives up the purchase of the product. As a result, the store side loses the opportunity to sell the product.

  In addition, the store side prepares many recommended products and advertises the prepared products with posters, banners, flyers, etc., but it is recommended that the customer wants to purchase the recommended product. Cannot be notified. In this case, if the customer cannot visually recognize the poster or the banner, the store side loses the opportunity to sell the product.

  The present invention has been made in view of the above circumstances, and the purpose of the present invention is to increase the number of products sold by allowing the customer to visually recognize the recommended product according to the customer and the position in the store where the product is sold. An object of the present invention is to provide an information terminal device that can prevent the loss of sales opportunities for goods in stores such as large stores and department stores.

  The present invention stores in-store arrangement information storage means that is, for example, an in-store arrangement table that stores in-store arrangement information indicating the arrangement of stores that sell products for each floor, and product information relating to products that are sold in the store. Product information, for example, a product table stored in association with product field information indicating a field, recommended information indicating whether or not each product is a recommended product, and product placement information indicating a store specified by in-store placement information Customer information storage means having customer information storage means that is, for example, a customer table that stores at least product field information for each customer information that identifies a customer, and customer information acquired from the mobile terminal device when customer information is acquired from the mobile terminal device The product field information corresponding to the product field is acquired, and the product field that matches the product field specified by the acquired product field information is a recommended product. The product is extracted from the product information storage means, and the product information indicating the extracted product is transferred to the mobile terminal device that has acquired the customer information together with the product placement information and the store placement information associated with the product specified by the product information. It is transmitted for display on the display unit of the portable terminal device.

  According to the present invention, by letting the customer visually recognize the recommended product according to the customer and the position in the store where the product is sold, the loss of the sales opportunity of the product in a store such as a large store or department store with a large number of product sales It is possible to provide an information terminal device that can prevent the above.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram for explaining an arrangement position of an information terminal device in a store such as a large store or department store with a large number of products to be sold, and schematically shows 1F (floor) of the store 100. The store 100 is provided with a plurality of gateways 101 through which customers enter and exit, and the information terminal device 1 is installed in the vicinity of each of the gateways 101. In this embodiment, two information terminal devices 1 are arranged in the vicinity of each doorway 101, but the arrangement location and the number of arrangement are not limited to this. Since each information terminal device 1 has the same configuration, the same reference numerals are used.

  FIG. 2 is a block diagram illustrating a main part of the control configuration of the information terminal device 1. The information terminal device 1 includes a control circuit including a CPU 11, a ROM 12, a RAM 13, a clock unit 14, a network controller 15, a keyboard controller 16, a display controller 17, an HDD controller 18, and a short-range wireless communication controller 19. A keyboard 20 is connected to the keyboard controller 16, a display 21 is connected to the display controller 17, an HDD 22 is connected to the HDD controller 18, and an antenna 23 is connected to the short-range wireless communication controller 19.

  The CPU 11 comprehensively controls the information terminal device 1 by executing control programs stored in the ROM 12 and the HDD 22. The ROM 12 stores a control program for performing basic operations. The RAM 13 is formed with a work area and the like necessary when the CPU 11 executes the control program. The clock unit 14 measures time. The network controller 15 performs data communication with a server (not shown), and acquires various pieces of customer information such as in-store arrangement information and product information, which will be described later, before opening the store.

  The keyboard controller 16 performs control for transmitting key information input from the keyboard 20 to the CPU 11. The display controller 17 controls the display 21 on the display based on an instruction from the CPU 11. The HDD controller 18 controls the storage of information on the hard disk in the HDD 22 and the reading of information stored from the hard disk. The hard disk stores various data such as a control program for executing an information transmission process to be described later. In this embodiment, the control program is stored in the hard disk of the HDD 22, but the control program may be stored in the ROM 12. The short-range wireless communication controller 19 performs data communication with the mobile terminal device 2 to be described later via the antenna 23 by short-range wireless such as Bluetooth (registered trademark).

  FIG. 3 is a diagram showing an in-store arrangement table 221 that is an in-store arrangement information storage unit. As shown in FIG. 3, the in-store arrangement table 221 stores in-store arrangement information indicating the arrangement of stores that sell products arranged in the store for each floor. FIG. 4 shows the store arrangement 221a indicated by the in-store arrangement information on the third floor.

  FIG. 5 is a diagram showing a product table 222 as product information storage means. The product table 222 includes product information such as a product code, a unit price, and a product name, product field information indicating a product field such as an electrical product, and recommended information indicating whether each product is a recommended product. A certain recommended product flag is stored in association with product arrangement information indicating a store specified by the in-store arrangement information. As shown in FIG. 5, for example, a product code “445564656”, a unit price “12000”, a product name “DVD player”, a product field “electric product”, a recommended product flag “1”, and product placement information “3FSHOPE”. In addition, product information, product field information, recommended information, and in-store arrangement information are stored in association with each other. The recommended product flag is a recommended product when “1” is set, and is not a recommended product when “0” is set. Further, the in-store arrangement information includes a floor on which the product is arranged and a store (SHOP) name.

  FIG. 6 is a diagram showing a customer table 223 as customer information storage means. The customer table stores a membership number that is customer information for identifying a customer and customer-specific information that is a customer's gender, age, and a product field of interest (product field information). The customer-specific information only needs to store at least a product field of interest. The product field of interest is set for each member number (customer). For example, as shown in FIG. 6, the member with the member number “00001” has an electrical product set as the product field of interest. . The product field set in the customer table 223 has the same definition as the product field set for each product in the product table 222 described above. The information stored in the customer table 223 is acquired by the store from the customer when the customer becomes a member and registered as data. Further, when a customer becomes a member, a membership card in which data indicating a membership number is stored is issued.

  The in-store arrangement table 221, the product table 222, and the customer table 223 are downloaded from a server (not shown) via the network every day before opening the store, so that it is easy to change the arrangement of stores in the store and the arrangement position of products. It can correspond to.

  Next, the portable terminal device 2 that performs short-range wireless communication with the information terminal device 1 will be described. FIG. 7 is a block diagram illustrating a main part of the control configuration of the mobile terminal device 2. The mobile terminal device 2 is, for example, a mobile phone or a PDA (Personal Digital Assistant), but in this embodiment, the case of a mobile phone will be described.

  The mobile terminal device 2 includes a control circuit including a CPU 31, a ROM 32, a RAM 33, a clock unit 34, a keyboard controller 35, a display controller 36, a short-range wireless communication controller 37, a wireless communication controller 41, and a memory control unit 43. In addition, a keyboard 38 is connected to the keyboard controller 35, a display 39 is connected to the display controller 36, an antenna 40 is connected to the short-range wireless communication controller 37, an antenna 42 is connected to the wireless communication controller 41, and the memory control unit 43. Is connected to the memory slot 44.

  The CPU 31 comprehensively controls the mobile terminal device 2 by executing a control program stored in the ROM 32. The ROM 32 stores a control program for performing basic operations. The RAM 33 has a work area and the like necessary when the CPU 31 executes the control program. The clock unit 34 measures time. The keyboard controller 35 performs control for transmitting key information input from the keyboard 38 to the CPU 11. The display controller 36 controls display on the display 39 based on an instruction from the CPU 11. The short-range wireless communication controller 37 performs data communication with the information terminal device 1 to be described later via the antenna 40 by short-range wireless such as Bluetooth (registered trademark). The wireless communication controller 41 controls data communication with the mobile phone base station via the antenna 42. The memory control unit 43 writes a control program for performing recommended product browsing processing, which will be described later, to the memory inserted in the memory slot 44, and performs the recommended product browsing processing from the memory inserted in the memory slot 44. Controls reading of control program to be executed.

  Next, information transmission processing in which the information terminal device 1 transmits information related to recommended products to the mobile terminal device 2 will be described. FIG. 8 is a flowchart showing a main part of the information transmission process executed by the CPU 11 of the information terminal device 1.

  For example, if the CPU 11 determines that the input of the member number by the operation of the keyboard 20 is detected (YES in ST101), the CPU 11 determines whether or not the input member number is correct (ST102). That is, it is determined whether or not the input member number is a member number stored in the customer table 223. If CPU 11 determines that the entered membership number is not correct (NO in ST102), CPU 11 ends the process. On the other hand, when it is determined that the input member number is correct, that is, when the member number is acquired (YES in ST102, acquisition means), wireless communication is started (ST103). That is, the CPU 11 controls the short-range wireless communication controller 19 to emit radio waves from the antenna 23 and starts radio communication with the mobile terminal device 2 within the range of the generated radio waves.

  Next, the CPU 11 acquires the product field information set for the input membership number from the customer-specific information in the customer table 223 (ST104, product field information acquisition means). That is, the product field corresponding to the member number acquired from the customer table 223 is acquired. Then, the CPU 11 extracts products that are recommended products in the acquired product field (ST105, extraction means). Specifically, a product whose recommended product flag set to a product in a product field that matches the acquired product field is “1” is extracted from the product table 222. Then, the CPU 11 temporarily stores the product information of the extracted product in the RAM 13 as the first recommended product information together with the product arrangement information set for this product (ST106).

  Next, the CPU 11 temporarily stores the product information of the product set as the recommended product in the RAM 13 as the second recommended product information together with the product arrangement information (ST107). Specifically, all the products for which the recommended product flag set for each product in the product table 222 is “1” are extracted, and the product information of the extracted product and the product arrangement set for this product are extracted. This is done by temporarily storing information in the RAM 13.

  Further, the CPU 11 temporarily stores in-store arrangement information in the RAM 13 (ST108). That is, store arrangement information of each floor of the store 100 stored in the in-store arrangement table 221 is temporarily stored in the RAM 13.

  As described above, when the first recommended product information, the second recommended product information, and the in-store arrangement information are temporarily stored in the RAM 13, the CPU 11 temporarily stores the first and second recommended product information and the in-store arrangement. Information is transmitted to the portable terminal device 2 (ST109, transmission means). In addition, CPU11 will complete | finish this process, if transmission of the information to the portable terminal device 2 is complete | finished (it is YES at ST110).

  Next, the recommended product information browsing process of the mobile terminal device 2 when the mobile terminal device 2 receives information related to the recommended product from the information terminal device 1 will be described. FIG. 9 is a flowchart illustrating a main part of recommended product information browsing processing executed by the CPU 31 of the mobile terminal device 2. Note that the control program for executing the recommended product information browsing process operates the antenna 42 by operating the keyboard 38 on the web page of the company that operates the store 100 and inputting a member number and then performing a predetermined operation. Is downloaded in advance to the memory in the memory slot 44 via.

  When the CPU 31 completes reception of the first recommended product information, the second recommended product information, and the in-store arrangement information transmitted from the information terminal device 1 (YES in ST201), the CPU 31 browses the recommended product information. Is displayed on the display 39 (ST202). The first recommended product information, the second recommended product information, and the in-store arrangement information are temporarily stored in the RAM 33, for example. In addition, when information of the same file name as the first recommended product information, the second recommended product information, and the in-store arrangement information is stored in the RAM 33, it is overwritten and saved. In this embodiment, for receiving the recommended product information when reception of the first recommended product information, the second recommended product information, and the in-store arrangement information transmitted from the information terminal device 1 is completed. Although the case where the menu selection screen is displayed on the display 39 will be described, it is of course possible to call up the menu selection screen for browsing recommended product information from the normal display screen of the mobile terminal device 2.

  FIG. 10 is a diagram showing a menu selection screen displayed on the display 39 in step ST202. As shown in FIG. 10, the menu 1 is “1. Recommended products in the product field of interest to the customer”, the menu 2 is “2. Recommended products from the store”, the menu 3 is “3. End” and 3 One menu is displayed. These menus are selected by the customer operating the keyboard 38.

  That is, in steps ST203 to ST205, it is determined which of menu 1 to menu 3 has been selected. Then, when menu 1 is selected (YES in ST203), CPU 31 displays the product name indicated by the product information in the first recommended product information on display 39 (ST206). That is, the recommended product recommended by the store in the product field registered in advance as the product field in which the customer is interested is displayed on the display 39. FIG. 11 is a diagram showing a display example displayed on the display 39 when a customer who has registered the field of electrical products as a product field of interest selects menu 1. As shown in FIG. 11, the display 39 displays a product set by the store as a recommended product, “1. DVD player price 12,000 yen” in the field of electrical products, and terminates the screen. The end button 39a is displayed. The customer can operate the keyboard 38 to select and input “1. DVD player” displayed on the display 39 or the end button 39a.

  Further, when menu 2 is selected (YES in ST204), CPU 31 displays the second recommended product information on display 39 (ST207). That is, recommended products recommended by the store in all product fields are displayed on the display 39. Although not shown, an end button is also displayed on the display 39 on which products recommended by the store are displayed, and the customer operates the keyboard 38 to display on the display 39. You can select the finished product or the end button. If menu 3 is selected (YES in ST205), CPU 31 closes the menu selection screen on display 39 and ends this process.

  Subsequently, when a product displayed on the display 39 is selected in steps ST206 and ST207 (YES in ST208), the CPU 31 acquires product arrangement information corresponding to the selected product from the information received from the information terminal device 1. (ST209). Then, CPU 31 acquires in-store arrangement information from RAM 33 based on the acquired product arrangement information (ST210). The in-store arrangement information acquired here is in-store arrangement information on the floor where the store that sells the product specified from the product arrangement information is arranged.

  Next, the CPU 31 creates a route to the position where the product is located based on the acquired in-store arrangement information (ST211). That is, the route from the store where the product indicated by the product placement information is placed and the store placement information on the floor where the product is placed to the store where the product is sold from the entrance / exit of the elevator (EV) is created. Is done.

  Then, the CPU 31 displays the route and the in-store arrangement information thus created on the display 39 together with a message. That is, the display 39 displays a map of the floor selling the selected product, an elevator (EV), a route from the escalator to the store selling the product, and a message indicating the product name and sales location. 12 and 13 are diagrams showing display examples of the display 39 when the created route, in-store arrangement information (a map to a store that sells products), and a message are displayed. The display 39 displays a route 39 and a store location information display 39 b created together with the message and an end button 39 c for terminating the display 39. 12 shows the display 39, and FIG. 13 shows in detail the created route displayed on the display 39 and the display 39b of the in-store arrangement information.

  As shown in FIG. 12, a message “DVD player sells on the third floor SHOPE” is displayed at the top of the display 39, and the map of the third floor shown in detail in FIG. (Store arrangement diagram) and the route from the elevator (EV) or escalator to SHOPE are displayed. An end button 39c for ending the display on the display 39 is displayed below the display 39. When CPU 31 detects the input of end button 39c (YES in ST213), CPU 31 ends the process.

  According to this embodiment, the information terminal device 1 displays the product information of the recommended product in the product field set corresponding to the card number of the input membership card and the product placement information placed in the store of the product. It can transmit to the portable terminal device 2 with in-store arrangement | positioning information. Therefore, the store side can provide the recommended product according to the customer on the display 39 of the mobile terminal device 2 together with the route to the store where the product is sold. In other words, the store side can see the recommended product on the display 39 of the mobile terminal device 2 possessed by the customer, and the store side that sells the product can be visually recognized. Can be prevented.

  Also, for all products recommended by the store along with the products according to the customer, the product information and the product placement information placed in the store of the products can be transmitted to the mobile terminal device 2 together with the in-store placement information. Therefore, the store side can make the display 39 of the mobile terminal device 2 visually recognize the recommended product among the products sold in the store 100 and also make the position of the store selling the product visible. In addition, the store side can prevent the loss of sales opportunities for goods.

  In the above-described embodiment, the information terminal device 1 has been described as transmitting the second recommended product information together with the first recommended product information to the mobile terminal device 2, but the present invention is not limited to this. For example, only the first recommended product information may be transmitted from the information terminal device 1 to the mobile terminal device 2. In addition, before transmitting information from the information terminal device 1 to the mobile terminal device 2, only the first recommended product information, only the second recommended product information, the first and second information from the keyboard 38 of the mobile terminal device 2. It is also possible to receive a selection input of both recommended product information and transmit only the recommended product information that has been selected to the mobile terminal device 2 from the information terminal device 1.

  Note that the present invention is not limited to the above-described embodiments as they are, and can be embodied by modifying constituent elements without departing from the scope of the invention in the implementation stage.

The figure for demonstrating the arrangement position of the information terminal device in the shop in one embodiment of this invention. The block diagram which shows the principal part of the control structure of the information terminal device in the embodiment. The figure which shows the arrangement | positioning table in a store in the embodiment. The figure which shows the example of arrangement | positioning of the shop shown by the in-store arrangement | positioning information in the embodiment. The figure which shows the goods table in the embodiment. The figure which shows the customer table in the embodiment. The block diagram which shows the principal part of the control structure of the portable terminal device in the embodiment. The flowchart which shows the principal part of the information transmission process which CPU of the portable terminal device in the embodiment performs. The flowchart which shows the principal part of the recommended merchandise information browsing process which CPU of the portable terminal device in the embodiment performs. The figure which shows the menu selection screen displayed on the display of the portable terminal device in the embodiment. The figure which shows the example of a display displayed on the display of a portable terminal device when the menu in the embodiment is selected. The figure which shows the example of a display to the display of the route map to the store which sells the goods in the embodiment, and a message of the portable terminal device. The figure which shows the route map to the store which sells the goods in FIG. 12 in the embodiment in detail.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Information terminal device, 2 ... Portable terminal device, 11 ... CPU, 12 ... ROM, 13 ... RAM, 19 ... Short-range wireless communication controller, 22 ... HDD, 31 ... CPU, 32 ... ROM, 33 ... RAM, 39 ... Display, 39b ... Route map to store for selling products, 43 ... Memory control unit, 221 ... In-store arrangement table, 222 ... Product table, 223 ... Customer table, 100 ... Store, 101 ... Entrance

Claims (1)

In-store arrangement information storage means for storing in-store arrangement information indicating the arrangement of stores that sell products for each floor;
Product information regarding products sold in the store, product field information indicating the product field, recommended information indicating whether each product is a recommended product, and product layout indicating the store specified by the store layout information Product information storage means for storing information associated with the information;
Customer information storage means for storing at least the product field information for each customer information specifying a customer;
Obtaining means for obtaining the customer information from a portable terminal device;
Product field information acquisition means for acquiring product field information corresponding to the acquired customer information from the customer information storage means when customer information is acquired by the acquisition means;
Extraction means for extracting from the product information storage means a product that is a recommended product in a product field that matches the product field specified by the product field information acquired by the product field information means;
The merchandise information indicating the merchandise extracted by the extracting means, together with the merchandise arrangement information associated with the merchandise specified by the merchandise information and the arrangement information in the store, to the mobile terminal device that has obtained the customer information by the obtaining means An information terminal device comprising: transmission means for transmitting the data to be displayed on the display unit of the portable terminal device.

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