JP2014109964A - Advertisement distribution server, advertisement distribution method, program and advertisement distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a server or the like for confirming whether or not the user of a portable terminal which has received advertisements in accordance with position information has actually visited a store.SOLUTION: A portable terminal 2 starts a preliminarily installed application, and displays the QR code (R) of advertisements received from a content server 1, and a code reader device 5 installed in a store reads the QR code (R), and transmits code information, code reader ID and holding-up date to the content server 1. The content server 1 creates a holding-up history table 45 on the basis of the user ID and content ID included in the received code information and the code reader ID and the holding-up date, and when the content ID and the code reader ID are associated with the same store in an advertisement content management table 42, determines that the user of the portable terminal 2 has actually visited the store.

Description

  The present invention relates to an advertisement distribution technique that distributes store advertisements to mobile terminals based on position information, and more particularly to an advertisement distribution technique that also enables store visit confirmation.

  In recent years, the use of mobile terminals such as smartphones and tablet terminals has rapidly expanded, and it has become possible to easily obtain information required by users who use mobile terminals on the go. In addition, since almost all mobile terminals on the market are equipped with Wi-Fi function and GPS function, the location information of the user using the mobile terminal can be grasped in real time on the user and the server accessed by the user. Therefore, the server can select information related to the area where the user is located based on the position information of the user and distribute it to the mobile terminal. A user who operates the mobile terminal can view an advertisement suitable for the current location.

  For example, in the technique described in Patent Document 1, an advertisement distribution system that selects an advertisement suitable for the current position and preference of a user and transmits the advertisement to a mobile terminal is proposed.

  By the way, among users who have acquired an advertisement from a mobile terminal, there is a demand for summing up users who have actually visited the store or users who have purchased at the store on the system. Thereby, based on the total number of store visitors, for example, a reward can be given to an advertisement provider who distributes advertisements.

JP 2009-187176 A

  However, in the above-mentioned Patent Document 1, only advertisements are distributed, and store visit results and purchase results are not determined on the system.

  The present invention has been made in view of the above-described problems, and its purpose is to determine whether or not the user of the mobile terminal that has received the advertisement in accordance with the location information has visited the store. It is to provide an advertisement distribution server for confirming the above.

In order to solve the above-described problem, a first invention is an advertisement distribution server connected to a mobile terminal having a user ID via a network, the store advertisement information and advertisement ID, and the store location information of the store And an advertisement information storage unit that stores the device ID of the device installed in the store in association with each other, and a user position information acquisition unit that receives the user ID and user position information of the mobile terminal from the mobile terminal. Based on the received user location information and the store location information, an advertisement ID selection means for selecting the advertisement ID of the store, the received user ID, and the selected advertisement ID are associated with each other. History storage means for storing; advertisement information transmitting means for transmitting the advertisement information related to the selected advertisement ID to the portable terminal related to the user ID; The device ID of the device installed in the store visited by the last user and the user ID of the portable terminal are stored in association with the device ID acquisition means for acquiring the device ID via the network. An advertisement, comprising: a determination unit that determines that the user of the mobile terminal has visited the store if the acquired advertisement ID and the acquired device ID are stored in association with each other; Distribution server.
Thereby, it can be judged whether the user of the portable terminal who browsed the advertisement actually visited the store. In addition, these data can be used as a success fee to the advertisement provider.

The device ID acquisition means of the first invention preferably acquires the device ID and the user ID via the network from the portable terminal that has acquired the device ID from the device by short-range wireless communication. .
Accordingly, since the mobile terminal can acquire the device ID from the device through near field communication (NFC), an advertisement distribution server can be realized together with the mobile terminal that can use NFC.

The device of the first invention is a code reader, and the advertisement distribution server further includes code generation means for generating a two-dimensional code including at least the user ID, and the advertisement information transmission means includes the advertisement Along with the information, the two-dimensional code is transmitted to the portable terminal, and the device ID acquisition means reads the two-dimensional code displayed on the display unit of the portable terminal and acquires the user ID from the code reader that has acquired the user ID. It is desirable to acquire the device ID and the user ID via a network.
As a result, for example, information on the mobile terminal can be acquired by a code reader capable of reading a two-dimensional code such as a QR code (registered trademark) or an AR marker, so that an advertisement distribution server can be realized together with the code reader. Can do.

The advertisement delivery server according to a first aspect of the present invention is directed to a privilege content transmission unit that transmits the privilege content related to the store to the mobile terminal when the determination unit determines that the user of the mobile terminal has visited the store. It is desirable to further provide.
Thereby, privilege content can be given to the user of the portable terminal who visited the store by looking at the advertisement information.

The advertisement distribution server according to the first aspect of the present invention further includes store visitor count means for increasing the number of store visitors related to the store when the determination unit determines that the user of the mobile terminal has visited the store. It is desirable.
Thereby, it is possible to count the number of mobile terminal users who visit the store by looking at the advertisement information.

A second invention is a computer connected to a mobile terminal having a user ID via a network, and the advertisement information and advertisement ID of the store, the store location information of the store, and the equipment installed in the store User position information acquisition step in which the computer comprising advertisement information storage means for storing device IDs in association with each other and history storage means receives the user ID and user position information of the mobile terminal from the mobile terminal. Based on the received user location information and the store location information, an advertisement ID selection step for selecting the advertisement ID of the store, the received user ID, and the selected advertisement ID are associated with each other. A history storage step of storing the history information in the history storage means, and the advertisement information related to the selected advertisement ID, Device ID acquisition that acquires the advertisement information transmission step to be transmitted to the band terminal, the device ID of the device installed in the store visited by the user of the mobile terminal, and the user ID of the mobile terminal via the network If the step, the advertisement ID stored in association with the acquired user ID, and the acquired device ID are stored in association with each other, it is determined that the user of the mobile terminal has visited the store And a determination step for executing the advertisement distribution method.
Thereby, it can be judged whether the user of the portable terminal who browsed the advertisement visited the actual store. In addition, these data can be used as a success fee to the advertisement provider.

A third invention is a program for causing a computer to function as an advertisement distribution server connected to a mobile terminal having a user ID via a network, the computer including the advertisement information and advertisement ID of the store, and the store Advertising information storage means for storing the store location information and the device ID of the device installed in the store in association with each other, and the user location information for receiving the user ID and user location information of the mobile terminal from the mobile terminal An acquisition means, an advertisement ID selection means for selecting the advertisement ID of the store based on the received user position information and the store position information, and the received user ID and the selected advertisement ID are associated with each other A history storage means for storing the information, and transmitting the advertisement information related to the selected advertisement ID to the portable terminal related to the user ID Notification information transmission means, device ID acquisition means for acquiring the device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal via the network, the acquired user If the advertisement ID stored in association with the ID and the acquired device ID are stored in association with each other, function as a determination unit that determines that the user of the mobile terminal has visited the store. It is a program for.
By installing the third invention on a general-purpose computer, the advertisement delivery server of the first invention can be obtained and the advertisement delivery method of the second invention can be executed.

A fourth invention is an advertisement distribution system comprising an advertisement distribution server connected to a mobile terminal having a user ID via a network, and a device having a device ID installed in a store, wherein the advertisement distribution server Is an advertisement information storage means for storing the store advertisement information and advertisement ID, the store position information of the store, and the device ID of the device installed in the store in association with each other, the user ID of the portable terminal, and User location information acquisition means for receiving user location information from the mobile terminal, advertisement ID selection means for selecting the advertisement ID of the store based on the received user location information and the store location information, and reception The history storage means for storing the user ID and the selected advertisement ID in association with each other, and the advertisement information related to the selected advertisement ID as the user ID. The advertising information transmitting means for transmitting to the portable terminal related to the ID, the device ID of the device installed in the store visited by the user of the portable terminal, and the user ID of the portable terminal are short distance from the device. The device ID acquisition means acquired via the network from the portable terminal acquired by wireless communication, the advertisement ID stored in association with the acquired user ID, and the acquired device ID are stored in association with each other. And determining means for determining that the user of the portable terminal has visited the store, and the device includes transmitting means for transmitting the device ID to the portable terminal by short-range wireless communication. It is an advertisement delivery system characterized by comprising.
Thereby, it can be judged whether the user of the portable terminal who browsed the advertisement visited the actual store. In addition, these data can be used as a success fee to the advertisement provider. Moreover, since a portable terminal can acquire apparatus ID from a apparatus by near field communication (NFC), an advertisement delivery system is realizable with the portable terminal which can utilize NFC.

5th invention is the advertisement delivery server connected via the network with the portable terminal which has user ID, The apparatus which has apparatus ID installed in the shop, Comprising: Advertisement information and advertisement ID of a store, The advertisement information storage means for storing the store location information of the store and the device ID of the device installed in the store in association with each other, and the user ID and user location information of the mobile terminal are received from the mobile terminal. User location information acquisition means, advertisement ID selection means for selecting the advertisement ID of the store based on the received user location information and the store location information, the received user ID, and the selected advertisement ID And a history storage means for storing the information in association with each other and an advertisement information transmission for transmitting the advertisement information related to the selected advertisement ID to the portable terminal related to the user ID And a device ID acquisition means for acquiring the device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal from the device via a network; Determining means for determining that the user of the mobile terminal has visited the store if the advertisement ID stored in association with the user ID and the acquired device ID are stored in association with each other; , And the device includes a transmission unit that transmits the user ID acquired from the mobile terminal and the device ID of the device to the advertisement distribution server via a network. It is.
Thereby, it can be judged whether the user of the portable terminal who browsed the advertisement visited the actual store. In addition, these data can be used as a success fee to the advertisement provider. In addition, for example, since the mobile terminal information can be acquired by a code reader that can read a two-dimensional code such as a QR code (registered trademark) or an AR marker, an advertisement distribution system can be realized together with the code reader. it can.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement delivery server etc. for confirming whether the user of the portable terminal which received the advertisement according to the positional information visited an actual store can be provided.

Overall configuration diagram of an advertisement distribution system 100 according to the first embodiment 1 is a block diagram showing a hardware configuration example of a content server 1 according to the first embodiment. The block diagram which shows the structural example of the hardware of the portable terminal 2 which concerns on 1st Embodiment. 1 is a block diagram showing a hardware configuration example of a code reader device 5 according to a first embodiment. The figure which shows an example of the data structure which the content server 1 which concerns on 1st Embodiment memorize | stores. The flowchart which shows the detail of the process which installs a station information provision application in the portable terminal 2 which concerns on 1st Embodiment. The flowchart which shows the detail of the advertisement delivery process which concerns on 1st Embodiment. The figure explaining the advertisement display screen concerning a 1st embodiment The flowchart which shows the detail of the store visit confirmation process which concerns on 1st Embodiment The figure explaining the coupon display screen which concerns on 1st Embodiment. The figure explaining the thank you mail display screen concerning a 1st embodiment Overall configuration diagram of an advertisement distribution system 200 according to the second embodiment The block diagram which shows the structural example of the hardware of the portable terminal 2 which concerns on 2nd Embodiment. The flowchart which shows the detail of the advertisement delivery process which concerns on 2nd Embodiment The figure explaining the advertisement display screen concerning a 2nd embodiment The flowchart which shows the detail of the store visit confirmation process which concerns on 2nd Embodiment

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
An example of the advertisement distribution systems 100 and 200 according to the embodiment of the present invention includes the following (a) to (c).

(A) A station information providing application is installed in the mobile terminal 2.
(B) When the mobile terminal 2 detects a wireless signal of a WiFi (wireless-fidelity) spot 3 installed at the station, the mobile terminal 2 starts the station information providing application and accesses the content server 1 to access the content server 1 selects an advertisement related to the store around the detected position of the mobile terminal 2 and transmits it to the mobile terminal 2.
(C) When the content server 1 receives the ID of the device installed in the store and the user ID of the mobile terminal 2 from the mobile terminal 2 or the device, it is determined whether or not the user who viewed the advertisement has visited the actual store. Check.

  The place where the WiFi spot 3 is installed may be a shopping street, a shopping mall, or the like instead of a station, as long as it is in an area where stores are densely packed. Devices installed in the store are code readers, IC tags, reader / writers, and the like. The station information providing application is an application that automatically distributes an advertisement suitable for the user in the area around the station to the user's mobile terminal 2.

<First Embodiment>
The first embodiment will be described with reference to FIGS.
In the first embodiment, a user operating the mobile terminal 2 advertises by reading a QR code (registered trademark) related to the advertisement displayed on the mobile terminal 2 of the user with the code reader device 5 installed in the store. An example will be described in which it is determined whether or not the customer has visited a store related to.

  FIG. 1 is an overall configuration diagram of an advertisement distribution system 100 according to the first embodiment. As shown in FIG. 1, an advertisement distribution system 100 is a content server 1 that provides a station information providing application, a mobile terminal 2 (2a, 2b) used by a user, and a wireless LAN access point device installed in a station. WiFi spot 3 (3a, 3b), communication base station 4 to which the mobile terminal 2 is connected wirelessly for communication and data communication, code reader device 5 (5a, 5b) used when the user visits the store, and these The network 6 is connected.

  The content server 1 installs the user information management table 41, the advertisement content management table 42, the SSID management table 43, the access history table 44, the holding history table 45, and the station information providing application shown in FIG. A necessary station information providing application database is provided. Details will be described later.

  The mobile terminal 2 is a mobile terminal 2 used by a member user of the station information providing application, and displays an advertisement transmitted from the content server 1. Moreover, the portable terminal 2 will start a station information provision application, if the wireless signal output from the WiFi spot 3 is received.

  The WiFi spot 3 is a wireless LAN access point device, and each WiFi spot 3 is assigned an SSID (Service Set Identifier) that is an identifier of the WiFi spot 3. The WiFi spot 3 may be connected to the content server 1 via the network 6. The mobile terminal 2 may be connected to the network 6 via the WiFi spot 3.

  FIG. 2 is a block diagram illustrating a hardware configuration example of the content server 1. As shown in FIG. 2, the computer of the content server 1 includes, for example, a control unit 11, a storage unit 12, a media input / output unit 13, a communication control unit 14, an input unit 15, a display unit 16, and a peripheral device I / F unit 17. Are connected via the bus 18.

The control unit 11 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.
The CPU calls and executes a program stored in the storage unit 12, ROM, storage medium, or the like in the work memory area on the RAM, drives and controls each device connected via the bus 18, and is executed by the content server 1. The processing described later is realized. The ROM is a non-volatile memory and permanently holds a computer boot program, a program such as BIOS, data, and the like. The RAM is a volatile memory, and temporarily holds a loaded program, data, and the like, and includes a work area used by the control unit 11 to perform each process.

  The storage unit 12 is an HDD (Hard Disk Drive) or the like, and stores a program executed by the control unit 11, data necessary for program execution, an OS (Operating System), and the like. These program codes are read by the control unit 11 as necessary, transferred to the RAM, and read and executed by the CPU.

The media input / output unit 13 is a media input / output device such as a CD drive, a DVD drive, an MO drive, and a floppy (registered trademark) disk drive, and performs input / output of data.
The communication control unit 14 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the content server 1 and the network 6, and performs communication control between other devices via the network 6. .

The input unit 15 performs data input and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad. The input data is output to the control unit 11.
The display unit 16 includes, for example, a display device such as a CRT monitor or a liquid crystal panel, and a logic circuit (a video adapter or the like) for executing display processing in cooperation with the display device, and is input under the control of the control unit 11. The displayed display information is displayed on the display device.

The peripheral device I / F (interface) 17 unit is a port for connecting a peripheral device to the computer, and the computer transmits / receives data to / from the peripheral device via the peripheral device I / F unit 17. The peripheral device I / F unit 17 is configured by USB, IEEE 1394, RS-232C, or the like, and usually includes a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless.
The bus 18 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

  FIG. 3 is a block diagram illustrating a hardware configuration example of the mobile terminal 2.

The control unit 21 is a CPU (Central Processing) that executes a program.
Unit), a ROM (Read Only Memory) for storing program instructions and data, a RAM (Random Access Memory) for storing temporary work data, and the like.
By the processing of the control unit 21, the mobile terminal 2 exhibits a browser function, a mail function, etc. in addition to a call function.

The storage unit 22 stores, in addition to information processed by the control unit 21, application programs installed in the mobile terminal 2, address book data such as telephone numbers and mail addresses, and the like.
The communication control unit 23 performs voice communication and information communication with an external communication device under the control of the control unit 21. The communication control unit 23 is connected to the communication base station 4 to connect the mobile terminal 2 and the content server 1 on the network 6. Mediate communication.

The input unit 24 is a button, a touch panel, or the like, and is operated by a user to input data. Further, voice input may be performed by voice input means (not shown) such as a microphone. The input data is output to the control unit 21.
The display unit 25 is an organic EL panel, a liquid crystal panel, or the like, and displays display information sent from the control unit 21. Note that the input unit 24 and the display unit 25 may be integrated to employ, for example, a touch panel type input / output device.

The wireless LAN communication unit 26 controls wireless communication performed with the WiFi spot 3, and receives a wireless signal transmitted from the WiFi spot 3 under the control of the control unit 21.
The bus 27 is a path that mediates transfer of control signals, data signals, and the like between the devices.

FIG. 4 is a block diagram illustrating a hardware configuration example of the code reader device 5. As shown in FIG. 4, the computer of the code reader device 5 includes, for example, a control unit 31, a storage unit 32, a media input / output unit 33, a communication control unit 34, an input unit 35, a display unit 36, and a peripheral device I / F unit. 37 and the like are connected via a bus 38.
The description of the control unit 31, the storage unit 32, the media input / output unit 33, the communication control unit 34, the input unit 35, the display unit 36, the peripheral device I / F unit 37, and the bus 38 is shown in FIG. 12, the media input / output unit 13, the communication control unit 14, the input unit 15, the display unit 16, the peripheral device I / F unit 17, and the bus 18 are omitted.

  A code reader 39 shown in FIG. 4 is a device that reads a code such as a QR code (registered trademark) displayed on the display unit 25 of the mobile terminal 2. The code reader 39 has a light source and an optical sensor, and detects how the light emitted from the light source hits the code and reflects it, and converts it into corresponding numerical data. The code reader 39 is connected to the code reader device 5 via the peripheral device I / F unit 37. The code reader 39 outputs the read numerical data to the control unit 31. The control unit 31 stores the acquired data in a predetermined memory area of the RAM or the storage unit 32.

  Next, the data configuration stored in the content server 1 will be described with reference to FIG. The storage unit 12 of the content server 1 stores a station information providing application database (not shown), a user management table 41, an advertisement content management table 42, an SSID management table 43, an access history table 44, and a cover history table 45. The

  The user management table 41 is created when the mobile terminal 2 starts the station information providing application for the first time. The user management table 41 stores a user ID and one or more user attributes. Further, there may be no user attribute. The user ID is an identifier for identifying the individual mobile terminal 2 or an identifier for identifying the station information providing application. The identifier for identifying the individual is, for example, a UDID (Unique Device Identifier), a terminal serial number, or the like. The identifier for identifying the application is, for example, a UUID (Universally Unique Identifier).

  The user attributes include gender, age, hobbies, and the like, and it is possible to select advertisement content that matches the user's preference in the advertisement distribution processing (see FIGS. 7 and 14) described later.

  The user management table 41 may store store visit points. The store visit point is a numerical value that is advanced when the content server 1 executes store visit confirmation processing (see FIGS. 9 and 16) and confirms the visit of the user who operates the mobile terminal 2 with the user ID. A privilege can be given to a corresponding user according to a store visit point.

  In the advertising content management table 42, the content ID of the advertising content displayed by the application, the name such as the store name, the store address, the content attribute indicating the target of the advertising content, the URL where the advertising content is placed, the corresponding store Information such as the identifier of the installed code reader device 5 (see FIG. 1) or the IC tag 7 (see FIG. 12), the URL where the privilege content is placed, is registered in advance. The number of store visitors is a numerical value that is incremented when it is confirmed that a user who has viewed an advertisement in the store visit confirmation process described later has visited an actual store.

  In the SSID management table 43, an SSID that is an identifier for the WiFi spot 3, an address of the WiFi spot 3, and the like are registered in advance.

  In the access history table 44, every time the content server 1 receives location information from the mobile terminal 2, the user ID, the location of the mobile terminal 2, the date and time when the content server 1 received the location from the mobile terminal 2, and the content server 1 The content ID of the advertisement transmitted to the mobile terminal 2 is stored in association with the content server 1. The stored content ID may be the content ID of the advertisement requested to be displayed by the mobile terminal 2 among the advertisement contents transmitted from the content server 1 to the mobile terminal 2. In the first embodiment, the content ID need not be stored in the access history table 44.

  The location of the access history table 44 is the SSID received by the mobile terminal 2 or the location information of the mobile terminal 2 received by a GPS unit (not shown) of the mobile terminal 2.

  In the holding history table 45, every time the user holds the mobile terminal 2 over the code reader device 5 or the IC tag 7 (see FIG. 12) in an actual store, the user ID, the holding date and time, and the code that is the identifier of the code reader device 5 The tag ID which is the reader ID or the identifier of the IC tag 7 is stored in association with the content server 1. In the first embodiment, the content ID received by the code reader device 5 is stored in the holding history table 45.

  The content server 1 selects an advertisement that matches the location and preference of the user of the mobile terminal 2 based on information in the user management table 41, the advertisement content management table 42, the SSID management table 43, and the access history table 44, and Delivered to the terminal 2. Further, the content server 1 determines whether or not the user of the mobile terminal 2 has visited an actual store based on information in the advertisement content management table 42, the access history table 44, and the holding history table 45.

  Next, a process for installing a station information providing application in the mobile terminal 2 will be described with reference to FIG.

  As shown in FIG. 6, the control unit 21 of the portable terminal 2 accesses the site of the content server 1 via the network 6 and requests the content server 1 to download the station information providing application (step S101). The control unit 21 of the mobile terminal 2 may obtain an initial URL for downloading the station information providing application by e-mail, a two-dimensional barcode, or the like, and access the content server 1.

  The control unit 11 of the content server 1 determines whether fraud or the like has been performed from the parameters transmitted from the mobile terminal 2, and permits the mobile terminal 2 to download the station information providing application (step S102).

  The control unit 11 of the content server 1 creates an identifier allocated for each application and the user management table 41 (step 103), stores the created identifier in the user ID of the user management table 41, and stores it in the storage unit 12. .

  The control unit 21 of the portable terminal 2 downloads the station information providing application from the station information providing application database stored in the storage unit 12 of the content server 1 and installs it in the storage unit 22 of the portable terminal 2 (step 104). ). In addition, the control unit 21 of the mobile terminal 2 stores the user ID stored in the user management table 41 of the content server 1 in the storage unit 22 of the mobile terminal 2.

  The control unit 21 of the portable terminal 2 notifies the content server 1 of the download completion (step S105).

  The control unit 11 of the content server 1 transmits a station information providing application registration screen (not shown) to the mobile terminal 2 and displays it on the display unit 25 of the mobile terminal 2 (step S106).

  The control unit 21 of the portable terminal 2 accepts input of user information such as gender, age, hobby, nearest station, and mail address from the input unit 24 on the displayed registration screen (step S107), and the user information is input to the content server 1. Transmit (step S108).

  The control unit 11 of the content server 1 stores the received user information in the user management table 41 of the corresponding mobile terminal 2 stored in the storage unit 12 (step S109).

  As described above, the station information providing application is downloaded from the content server 1 to the portable terminal 2 and installed in an executable state. The content server 1 stores a user management table 41 of a user who has downloaded a station information providing application.

  Next, an advertisement distribution process in which the content server 1 distributes advertisements to the mobile terminal 2 will be described with reference to FIGS. 7 and 8. In the advertisement distribution process, when the user who owns the mobile terminal 2 enters the area of the WiFi spot 3 and the mobile terminal 2 receives the wireless signal of the WiFi spot 3, the control unit 11 of the content server 1 and the mobile terminal This is a process executed by the second control unit 21.

  It is assumed that the station information providing application is installed in the storage unit 22 of the portable terminal 2 in advance by the process shown in FIG. The storage unit 12 of the content server 1 stores in advance an advertisement content management table 42, an SSID management table 43, and a user management table 41 of the mobile terminal 2 created by the process shown in FIG. Shall.

FIG. 7 is a flowchart showing details of the advertisement distribution process.
The WiFi spot 3 transmits a radio signal including information related to the SSID (step S201). The control unit 21 of the portable terminal 2 receives the wireless signal of the WiFi spot 3 via the wireless LAN communication unit 26 of the portable terminal 2 (step S202).

  The control part 21 of the portable terminal 2 starts the station information provision application memorize | stored in the memory | storage part 22 of the portable terminal 2 (step S203).

  That is, when the user who has the portable terminal 2 enters an area where the wireless signal transmitted from the WiFi spot 3 can be received and the portable terminal 2 receives the wireless signal, the station information providing application installed in advance is activated. The

  The control unit 21 of the mobile terminal 2 transmits the user ID stored in the storage unit 22 of the mobile terminal 2 and the SSID of the WiFi spot 3 received in S202 to the content server 1 (step S204).

  When receiving the user ID and SSID from the mobile terminal 2, the control unit 11 of the content server 1 acquires the received date and time (access date and time) and confirms that there is no fraud (step S205).

  Subsequently, the control unit 11 of the content server 1 creates an access history table 44, stores the received user ID, SSID, and access date and time, and stores them in the storage unit 12 (step S206).

  The control unit 11 of the content server 1 acquires the address of the SSID received from the SSID management table 43 and the address in the advertisement content management table 42, and sets the content ID in an area close to the address of the SSID to the advertisement content management table 42. (Step S207).

  The control unit 11 of the content server 1 further acquires the user attribute of the user ID received from the user management table 41 and the content attribute in the advertisement content management table 42, and selects the content ID that matches the user attribute May be.

  The control unit 11 of the content server 1 stores the extracted content ID in the access history table 44 generated in step S206 and stores it in the storage unit 12 (step S208).

  The control unit 11 of the content server 1 generates a QR code (registered trademark) for each content ID based on the content ID extracted in step S207 and the corresponding user ID (step S209).

  The control unit 11 of the content server 1 acquires the name, address, and content display information of the content ID extracted in step S207 from the advertisement content management table 42 stored in the storage unit 12, and is generated in S209. Together with the QR code (registered trademark), it is transmitted to the portable terminal 2 of the corresponding user ID (step S210).

  The control unit 21 of the portable terminal 2 receives the advertisement content display information from the content server 1 (step S211), outputs the advertisement display screen 50 to the display unit 25 of the portable terminal 2 (step S212), and performs the process. finish.

  FIG. 8 is a display example of the advertisement display screen 50. On the advertisement display screen 50, an application name 51 presented to the user and a corresponding area name 52 are arranged. For each content, a store name 53, advertisement information 54, and a QR code (registered trademark) 55 are displayed. And store guide information 56 representing the location of the corresponding store are arranged. One or a plurality of advertisement contents are arranged on the advertisement display screen 50, and the user can browse the advertisement information 54 by scrolling the screen.

  In step S <b> 204, the mobile terminal 2 may transmit the location information received by the GPS unit (not shown) of the mobile terminal 2 to the content server 1 instead of the SSID. In that case, in step S207, the control unit 11 of the content server 1 sets the content ID of the area close to the location of the mobile terminal 2 based on the position information received in step S204 and the address in the advertisement content management table 42. Extracted from the advertisement content management table 42.

  As described above, when the content server 1 recognizes an area where a user who has the mobile terminal 2 is present, the content server 1 can distribute advertisement information in accordance with the corresponding area.

  Next, referring to FIG. 9 to FIG. 11, the advertisement distribution process shown in FIG. 7 is executed and the user of the mobile terminal 2 that receives the advertisement from the content server 1 has visited the actual store. A store visit confirmation process confirmed by the server 1 will be described. In the store visit confirmation process, the user operating the mobile terminal 2 visits the store after browsing the advertisement received from the content server 1 and displays the QR code (registered trademark) of the corresponding advertisement on the mobile terminal 2. The process is executed by the control unit 31 of the code reader device 5 and the control unit 11 of the content server 1 when it is held over the code reader device 5 installed in the store.

  It is assumed that the station information providing application is installed in the storage unit 22 of the portable terminal 2 in advance by the process shown in FIG. Further, the storage unit 12 of the content server 1 is preliminarily created by the user management table 41 of the portable terminal 2 created by the process shown in FIG. 6, the advertisement content management table 42, and the access created by the process shown in FIG. It is assumed that a history table 44 is stored.

FIG. 9 is a flowchart showing details of the store visit confirmation process.
As illustrated in FIG. 9, when operated by the user when visiting the store, the control unit 21 of the mobile terminal 2 activates the station information providing application stored in the storage unit 22 (step S <b> 301), and causes the display unit 25 to display the station information providing application. Then, the advertisement display screen 50 (see FIG. 8) of the advertisement of the corresponding store selected by the user is displayed (step S302), and is held over the code reader 39 of the code reader device 5 installed in the store.

  The code reader 39 of the code reader device 5 reads the code information stored in the QR code (registered trademark) 55 arranged on the advertisement display screen 50, and outputs it to the control unit 31 of the code reader device 5 (step S303). . Further, the control unit 31 of the code reader device 5 acquires the output date and time as the date and time when the portable terminal 2 is held over the code reader device 5 (holding date and time).

  The control unit 31 of the code reader device 5 transmits to the content server 1 code information including information related to the user ID and the content ID, the code reader ID stored in the storage unit 32 of the code reader device 5, and the holding date and time. (Step S304).

  When the control unit 11 of the content server 1 receives the code information, the code reader ID, and the holding date and time from the portable terminal 2, the control unit 11 confirms that there is no fraud and obtains the user ID and the content ID from the code information. (Step S305).

  The control unit 11 of the content server 1 creates a holding history table 45, stores the received user ID, content ID, code reader ID, and holding date and time, and stores them in the storage unit 12 (step S306). ).

  The control unit 11 of the content server 1 refers to the advertisement content management table 42 stored in the storage unit 12, and whether the content ID and the code reader ID in the holding history table 45 are related to the same store. It is determined whether or not (step S307).

  If they are not related to the same store (No in step S307), the control unit 11 of the content server 1 transmits an error message to the mobile terminal 2 having the user ID received in step S305 (step S308). The control unit 21 receives the error message (step S309) and ends the process.

  When related to the same store (Yes in step S307), the control unit 11 of the content server 1 compares the access history table 44 of the user ID received in step S305 with the holding history table 45 created in step S306. (Step S310).

  The control unit 11 of the content server 1 determines whether or not the access date and time of the access history table 44 and the cover date and time of the holding history table 45 are within a predetermined time (step S311). The store visit confirmation process is for confirming whether or not the user of the mobile terminal 2 has visited the store as a result of browsing the advertisement, and after the user browsed the advertisement (access date and time), within a predetermined time ( For example, it is confirmed that the user visited the actual store within 24 hours or the like and held the portable terminal 2 over the code reader device 5 (holding date and time).

  If it is not within the predetermined time (No in Step S311), the control unit 11 of the content server 1 transmits an error message to the mobile terminal 2 having the user ID received in Step S305 (Step S312). The second control unit 21 receives the error message (step S313) and ends the process.

  If it is within the predetermined time (Yes in step S311), the control unit 11 of the content server 1 determines that the user of the mobile terminal 2 has visited the actual store, and the advertisement content management table 42 determines from step S305. The coupon information of the content ID received at is acquired, and the privilege content of the coupon information is transmitted to the mobile terminal 2 of the user ID received at step S305 (step S314).

  The control unit 21 of the portable terminal 2 receives the privilege content from the content server 1 (step S315), and displays the coupon screen 63 on the display unit 25 (step S316).

  FIG. 10 is a display example of the coupon screen 63. As shown in FIG. 10, the coupon screen 63 displays information such as a discount or preferential treatment called a coupon that allows the user to obtain a privilege at an actual store.

  Returning to the description of FIG. When executing step S314, the control unit 11 of the content server 1 increments the number of visitors in the advertisement content management table 42 of the content ID received in step S305 and stores it in the storage unit 12 (step S317).

  The control unit 11 of the content server 1 transmits a thank you message to the mobile terminal 2 having the user ID received in step S305 (step S318).

  The control unit 21 of the portable terminal 2 receives the thank you message from the content server 1, outputs the thank you mail display screen 65 to the display unit 25 (step S319), and ends the process.

  FIG. 11 is a display example of the thank you mail display screen 65. As shown in FIG. 11, a thank-you mail display screen 65 displays a message thanking the user for visiting the store.

  As described above, when the user of the mobile terminal 2 visits an actual store, displays the advertisement display screen 50 including the QR code (registered trademark) on the mobile terminal 2 and holds it over the code reader device 5, the code reader device 5 transmits the code reader ID, the code information of the QR code (registered trademark) and the holding date and time to the content server 1. The content server 1 determines whether or not the content ID and the code reader ID included in the received code information are stored in association with each other in the advertisement content management table 42 and stored in association with each other. It can be determined that the user with the user ID included in the received code information has visited the store by browsing the advertisement.

In step S306, the content server 1 stores the user ID, the content ID, the code reader ID, and the date and time of the holding in the holding history table 45, but the user ID and the code reader ID without storing the content ID. The date and time may be stored.
In this case, in step S307, the content server 1 collates the access history table 44 and the cover history table 45 for the same user ID, and the content ID in the access history table 44 and the code reader ID in the cover history table 45. Are related to the same store in the advertisement content management table 42.

<Second Embodiment>
The second embodiment will be described with reference to FIGS.
In the second embodiment, the content server 1 determines whether or not the user operating the mobile terminal 2 has visited the store related to the advertisement by holding the mobile terminal 2 over the IC chip 7 installed in the store. An example will be described.

The present embodiment is different from the first embodiment in the following points.
1. Instead of using the code reader device 5, an IC chip 7 is used instead. In this case, the tag ID of the IC chip 7 is stored in advance in the device ID of the advertisement content management table 42 of the content server 1.
2. In the advertisement distribution process, the content server 1 transmits only the advertisement content without transmitting the QR code (registered trademark). That is, the content server 1 and the portable terminal 2 execute the advertisement distribution process of the second embodiment shown in FIG. 14 instead of the advertisement distribution process of the first embodiment shown in FIG.
3. In the store visit confirmation process, information for confirming the store visit is transmitted from the portable terminal 2 to the content server 1 instead of the code reader device 5. In the first embodiment, the store visit confirmation is performed by the content ID and the code reader ID transmitted from the code reader device 5, but the tag ID and the content server 1 transmitted from the portable terminal 2 in the second embodiment. The store visit confirmation is performed based on the content ID stored in the access history table 44. That is, the content server 1 executes the advertisement distribution process of the second embodiment shown in FIG. 16 instead of the advertisement distribution process of the first embodiment shown in FIG.

  FIG. 12 is an overall configuration diagram of an advertisement distribution system 200 according to the second embodiment. As shown in FIG. 12, the advertisement distribution system 200 includes a content server 1 that provides a station information providing application, a mobile terminal 2 that a user uses, a WiFi spot 3 that is an access point device of a wireless LAN installed in a station, a mobile phone The terminal 2 is composed of a communication base station 4 that is connected wirelessly for a call or data communication, a network 6 to which the terminal 2 is connected, and an IC chip 7 that a user uses when visiting the store.

  The content server 1 installs the user information management table 41, the advertisement content management table 42, the SSID management table 43, the access history table 44, the holding history table 45, and the station information providing application shown in FIG. A necessary station information providing application database is provided. The hardware configuration of the content server 1 is the same as that of the first embodiment.

  The mobile terminal 2 is a mobile terminal 2 used by a member user of the station information providing application, and displays an advertisement transmitted from the content server 1. Moreover, the portable terminal 2 will start a station information provision application, if the radio signal output from the WiFi spot 3 is received.

  The WiFi spot 3 is a wireless LAN access point, and an SSID that is an identifier of the WiFi spot 3 is assigned to each WiFi spot. The WiFi spot 3 may be connected to the content server 1 via the network 6. The mobile terminal 2 may be connected to the network 6 via the WiFi spot 3.

  The IC tag 7 has a coil antenna 8 and an IC chip 9, and transmits information stored in the IC chip 9 from the coil antenna 8 in response to a magnetic field generated by the antenna 30 of the reader / writer 20 of the portable terminal 2. To do. The signal emitted from the coil antenna 8 is received by the reader / writer 20. That is, the reader / writer 20 of the portable terminal 2 and the IC tag 7 communicate in a non-contact manner.

  Next, an example of the hardware configuration of the mobile terminal 2 according to the second embodiment will be described with reference to FIG. In addition to the hardware configuration of the mobile terminal 2 according to the first embodiment shown in FIG. 3, the IC chip 28 and the short-range communication module 29 having the antenna 30 are connected via the bus 27.

  The IC chip 28 is a dedicated IC that performs information processing and information recording such as electronic money, an electronic ticket, and personal identification. Examples of the IC chip include a FeliCa (registered trademark) chip and an NFC (Near Field Communication) chip.

  The short-range communication module 29 is a processing device for short-range wireless communication, and enables a portable terminal such as a mobile phone or a tablet PC to communicate about several centimeters in combination with the antenna 30 for short-range wireless communication. It is. As a communication technology of the near field communication module 29, for example, there is NFC (Near Field Communication).

  The portable terminal 2 has a function as a reader / writer 20 for near field communication by the near field communication module 29 and the antenna 30. Furthermore, the combination with the IC chip 28 allows the portable terminal 2 to function as a non-contact IC card.

  Subsequently, an advertisement distribution process in which the content server 1 distributes advertisements to the mobile terminal 2 will be described with reference to FIGS. 14 and 15. In the advertisement distribution process, when the user who owns the mobile terminal 2 enters the area of the WiFi spot 3 and the mobile terminal 2 receives the wireless signal of the WiFi spot 3, the control unit 11 of the content server 1 and the mobile terminal This is a process executed by the second control unit 21.

  It is assumed that the station information providing application is installed in the storage unit 22 of the portable terminal 2 in advance by the process shown in FIG. The storage unit 12 of the content server 1 stores in advance an advertisement content management table 42, an SSID management table 43, and a user management table 41 of the mobile terminal 2 created by the process shown in FIG. Shall.

FIG. 14 is a flowchart showing details of the advertisement distribution processing of this embodiment.
The WiFi spot 3 transmits a radio signal including information regarding the SSID (step S401). The control unit 21 of the mobile terminal 2 receives the wireless signal of the WiFi spot 3 via the wireless LAN communication unit 26 of the mobile terminal 2 (step S402).

  The control part 21 of the portable terminal 2 starts the station information provision application memorize | stored in the memory | storage part 22 of the portable terminal 2 (step S403).

  That is, when the user who has the portable terminal 2 enters an area where the wireless signal transmitted from the WiFi spot 3 can be received and the portable terminal 2 receives the wireless signal, the station information providing application installed in advance is activated. The

  The control unit 21 of the mobile terminal 2 transmits the user ID stored in the storage unit 22 of the mobile terminal 2 and the SSID of the WiFi spot 3 received in S402 to the content server 1 (step S404).

  When receiving the user ID and SSID from the mobile terminal 2, the control unit 11 of the content server 1 acquires the received date and time (access date and time) and confirms that there is no fraud (step S405).

  Subsequently, the control unit 11 of the content server 1 creates an access history table 44, stores the received user ID, SSID, and access date and time, and stores them in the storage unit 12 (step S406).

  The control unit 11 of the content server 1 acquires the address of the SSID received from the SSID management table 43 and the address in the advertisement content management table 42, and sets the content ID in an area close to the address of the SSID to the advertisement content management table 42. (Step S407).

  The control unit 11 of the content server 1 further displays the user attribute of the user ID received from the user management table 41 stored in the storage unit 12 and the content attribute in the advertisement content management table 42 stored in the storage unit 12. You may acquire and select content ID suitable for a user's attribute.

  The control unit 11 of the content server 1 stores the extracted content ID in the access history table 44 generated in step S406 and stores it in the storage unit 12 (step S408).

  The control unit 11 of the content server 1 acquires the name, address, and content display information of the content ID extracted in step S407 from the advertising content management table 42 stored in the storage unit 12, and carries the corresponding user ID. It transmits to the terminal 2 (step S409).

  The control unit 21 of the mobile terminal 2 receives the content display information of the advertisement from the content server 1 (step S410), and outputs the advertisement display screen 50 to the display unit 25 of the mobile terminal 2 (step S411).

  FIG. 15 is a display example of the advertisement display screen 70. On the advertisement display screen 70, an application name 71 presented to the user and a corresponding area name 72 are arranged, and for each content, a store name 73, advertisement information 74, and a corresponding store location are represented. Store guide information 75 is arranged. One or a plurality of advertisement contents are arranged on the advertisement display screen 70, and the user can browse the advertisement information 74 by scrolling the screen.

  In step S404, the mobile terminal 2 may transmit the position information received by the GPS unit (not shown) of the mobile terminal 2 to the content server 1 instead of the SSID. In that case, in step S407, the control unit 11 of the content server 1 determines the content ID of the area close to the location of the mobile terminal 2 based on the position information received in step S404 and the address in the advertisement content management table 42. Extracted from the advertisement content management table 42.

  As described above, when the content server 1 recognizes an area where a user who has the mobile terminal 2 is present, the content server 1 can distribute advertisement information in accordance with the corresponding area.

  Next, referring to FIG. 16, the advertisement distribution process shown in FIG. 14 is executed, and the content server 1 confirms that the user of the mobile terminal 2 that has received the advertisement from the content server 1 has visited the actual store. The store visit confirmation process will be described. In the store visit confirmation process, the user operating the mobile terminal 2 visits the store after browsing the advertisement received from the content server 1 and holds the mobile terminal 2 over the IC tag 7 installed in the store. This is a process executed by the mobile terminal 2 and the control unit 11 of the content server 1.

  It is assumed that the station information providing application is installed in the storage unit 22 of the portable terminal 2 in advance by the process shown in FIG. Further, the storage unit 12 of the content server 1 is preliminarily created by the user management table 41 of the portable terminal 2 created by the process shown in FIG. 6, the advertisement content management table 42, and the access created by the process shown in FIG. It is assumed that a history table 44 is stored.

FIG. 16 is a flowchart showing details of the store visit confirmation process.
As shown in FIG. 16, when the user holds the mobile terminal 2 over the IC tag 7 when visiting the store, the reader / writer 20 of the mobile terminal 2 sends a read command to the IC tag 7 (step S501).

  When the IC tag 7 receives a read command from the reader / writer 20 of the mobile terminal 2 (step S502), the IC tag 7 passes an application activation command and a tag ID to the reader / writer 20 of the mobile terminal 2 (step S503).

  Subsequently, the reader / writer 20 of the portable terminal 2 passes the application activation command and the tag ID to the control unit 21 of the portable terminal 2, and the control unit 21 of the portable terminal 2 activates the station information providing application. In addition, the control unit 21 acquires the date and time when the application is activated as the date and time (holding date and time) when the portable terminal 2 is held over the IC tag 7 (step S504).

  The control unit 21 of the portable terminal 2 transmits the user ID, the tag ID, and the holding date / time stored in the storage unit 22 of the portable terminal 2 to the content server 1 (step S505).

  When the control unit 11 of the content server 1 receives the user ID, the tag ID, and the holding date and time from the portable terminal 2, it confirms that there is no fraud or the like (step S506).

  The control unit 11 of the content server 1 creates a holding history table 45, stores the received user ID, tag ID, and holding date and time, and stores them in the storage unit 12 (step S507).

  The control unit 11 of the content server 1 refers to the advertisement content management table 42 for the tag ID of the holding history table 45 created in step S507 and the content ID of the access history table 44 of the received user ID. Whether or not the tag ID is related to the same store is determined (step S508).

  If they are not related to the same store (No in step S508), the control unit 11 of the content server 1 transmits an error message to the mobile terminal 2 having the user ID received in step S506 (step S509). The control unit 21 receives the error message (step S510) and ends the process.

  When related to the same store (Yes in step S508), the control unit 11 of the content server 1 collates the access history table 44 of the user ID received in step S506 with the holding history table 45 created in step S507. (Step S511).

  The control unit 11 of the content server 1 determines whether or not the access date and time in the access history table 44 and the cover date and time in the holding history table 45 are within a predetermined time (step S512).

  If it is not within the predetermined time (No in step S512), the control unit 11 of the content server 1 transmits an error message to the mobile terminal 2 having the user ID received in step 506 (step S513). The control unit 21 receives the error message (step S514) and ends the process.

  If it is within the predetermined time (Yes in step S512), the control unit 11 of the content server 1 determines that the user of the mobile terminal 2 has visited the actual store, and from the advertisement content management table 42, step S506 is performed. The advertisement content management table 42 corresponding to the received tag ID is selected, the store visitor number is incremented and stored (step S515), and the URL of the privilege content is acquired and the user ID received in step S506. To the portable terminal 2 (step S516).

  The control part 21 of the portable terminal 2 receives privilege content from the content server 1 (step S517), outputs the coupon screen 63 (refer FIG. 10) to the display part 25 (step S518), and complete | finishes a process.

  As described above, when the user of the mobile terminal 2 comes to an actual store and holds the mobile terminal 2 over the IC tag 7, the IC tag 7 sends an application activation command and a tag ID to the mobile terminal 2, The terminal 2 activates the application and transmits the tag ID, the user ID, and the date and time to the content server 1. The content server 1 determines whether the content ID in the access history table 44 of the received user ID and the received tag ID are stored in association with each other in the advertisement content management table 42, and stores them in association with each other. If the user ID is displayed, it can be determined that the user with the user ID browsed the advertisement and visited the store.

  The preferred embodiments of the advertisement distribution systems 100 and 200 according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. Understood.

100, 200 ......... Advertisement distribution system 1 ......... Content server 2 ......... Mobile terminal 3 ......... WiFi spot 4 ......... Communication base station 5 ......... Code reader device 7 ......... IC tags 11, 21 , 31 ... Control unit 12, 22, 32 ... Storage unit 13, 33 ... Media input / output unit 14, 23, 34 ... Communication control unit 15, 24, 35 ... Input unit 16, 25, 36 ... Display section 17, 37 ... Peripheral device I / F section 39 ... Code reader 41 ... User management table 42 ... Advertising content management table 43 ... SSID management table 44 ... …… Access history table 45 ……… Holding history table 50, 70 ……… Advertisement display screen 63 ……… Coupon screen 65 ……… Thank you message display screen

Claims (9)

An advertisement distribution server connected via a network with a mobile terminal having a user ID,
Advertisement information storage means for storing store advertisement information and advertisement ID, store location information of the store, and device ID of a device installed in the store in association with each other;
User position information acquisition means for receiving the user ID and user position information of the mobile terminal from the mobile terminal;
Based on the received user location information and the store location information, an advertisement ID selection means for selecting the advertisement ID of the store;
History storage means for storing the received user ID and the selected advertisement ID in association with each other;
Advertisement information transmitting means for transmitting the advertisement information related to the selected advertisement ID to the mobile terminal related to the user ID;
Device ID acquisition means for acquiring the device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal via a network;
Determination means for determining that the user of the mobile terminal has visited the store if the advertisement ID stored in association with the acquired user ID and the acquired device ID are stored in association with each other. When,
An advertisement delivery server comprising: The device ID acquisition means acquires the device ID and the user ID from the portable terminal that has acquired the device ID from the device by short-range wireless communication via a network. The advertisement delivery server according to 1. The device is a code reader,
The advertisement distribution server further includes:
Code generating means for generating a two-dimensional code including at least the user ID;
The advertisement information transmitting means transmits the two-dimensional code together with the advertisement information to the mobile terminal,
The device ID acquisition means acquires the device ID and the user ID via a network from the code reader that has read the two-dimensional code displayed on the display unit of the mobile terminal and acquired the user ID. The advertisement delivery server according to claim 1, wherein: The privilege content transmission means which transmits the privilege content regarding the said store to the said portable terminal when the said judgment means judges that the said user of the said portable terminal visited the said store, The said content is further provided. The advertisement delivery server according to claim 3. The said determination means is further provided with the visitor number counting means which increases the number of visitors regarding the said store, when it is judged that the said user of the said portable terminal visited the said store. Item 5. The advertisement distribution server according to any one of Items 4 to 6. A computer connected to a mobile terminal having a user ID via a network, which associates the advertisement information and advertisement ID of the store, the store location information of the store, and the device ID of the device installed in the store The computer comprising advertisement information storage means and history storage means for storing
A user position information acquisition step of receiving the user ID and user position information of the mobile terminal from the mobile terminal;
An advertisement ID selection step for selecting the advertisement ID of the store based on the received user location information and the store location information;
A history storage step of storing the received user ID and the selected advertisement ID in association with each other in the history storage unit;
An advertisement information transmitting step of transmitting the advertisement information related to the selected advertisement ID to the mobile terminal related to the user ID;
A device ID acquisition step of acquiring the device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal via a network;
Determination step of determining that the user of the mobile terminal has visited the store if the advertisement ID stored in association with the acquired user ID and the acquired device ID are stored in association with each other. When,
An advertisement delivery method comprising: A program for causing a computer to function as an advertisement distribution server connected via a network to a mobile terminal having a user ID,
Computer
Advertising information storage means for storing store advertisement information and advertisement ID, store location information of the store, and device ID of a device installed in the store in association with each other,
User position information acquisition means for receiving the user ID and user position information of the mobile terminal from the mobile terminal;
Based on the received user location information and the store location information, an advertisement ID selection means for selecting the advertisement ID of the store;
History storage means for storing the received user ID and the selected advertisement ID in association with each other;
Advertising information transmitting means for transmitting the advertising information related to the selected advertising ID to the mobile terminal related to the user ID;
Device ID acquisition means for acquiring the device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal via a network;
Determination means for determining that the user of the mobile terminal has visited the store if the advertisement ID stored in association with the acquired user ID and the acquired device ID are stored in association with each other. ,
Program to function as. An advertisement distribution system comprising an advertisement distribution server connected to a mobile terminal having a user ID via a network, and a device having a device ID installed in a store,
The advertisement distribution server
Advertisement information storage means for storing store advertisement information and advertisement ID, store location information of the store, and device ID of a device installed in the store in association with each other;
User position information acquisition means for receiving the user ID and user position information of the mobile terminal from the mobile terminal;
Based on the received user location information and the store location information, an advertisement ID selection means for selecting the advertisement ID of the store;
History storage means for storing the received user ID and the selected advertisement ID in association with each other;
Advertisement information transmitting means for transmitting the advertisement information related to the selected advertisement ID to the mobile terminal related to the user ID;
The device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal are acquired via the network from the mobile terminal acquired from the device by short-range wireless communication. Device ID acquisition means for
Determination means for determining that the user of the mobile terminal has visited the store if the advertisement ID stored in association with the acquired user ID and the acquired device ID are stored in association with each other. When,
With
The equipment is
An advertisement distribution system comprising: a transmission unit that transmits the device ID to the portable terminal by short-range wireless communication. An advertisement distribution server connected via a network to a mobile terminal having a user ID, and a device having a device ID installed in a store,
Advertisement information storage means for storing store advertisement information and advertisement ID, store location information of the store, and device ID of a device installed in the store in association with each other;
User position information acquisition means for receiving the user ID and user position information of the mobile terminal from the mobile terminal;
Based on the received user location information and the store location information, an advertisement ID selection means for selecting the advertisement ID of the store;
History storage means for storing the received user ID and the selected advertisement ID in association with each other;
Advertisement information transmitting means for transmitting the advertisement information related to the selected advertisement ID to the mobile terminal related to the user ID;
Device ID acquisition means for acquiring the device ID of the device installed in the store visited by the user of the mobile terminal and the user ID of the mobile terminal from the device via a network;
Determination means for determining that the user of the mobile terminal has visited the store if the advertisement ID stored in association with the acquired user ID and the acquired device ID are stored in association with each other. When,
With
The equipment is
An advertisement distribution system comprising: a transmission unit configured to transmit the user ID acquired from the portable terminal and the device ID of the device to the advertisement distribution server via a network.

Images