JP2020102074A - Determination device, determination method, and determination system - Google Patents

Abstract

To determine whether a user who comes to a store has browsed a store introduction page introducing the store in advance.SOLUTION: A determination device 4 comprises: an acquisition unit 431 for acquiring store identification information for identifying a store included in a code image displayed at the store and read by a communication terminal 1 of a user who comes to the store; and an output unit 433 for outputting determination information based on a result of determining whether the communication terminal 1 has browsed a store introduction page based on history information stored by the communication terminal 1 as of the time when the code image is read, which has been stored in the communication terminal 1 when the communication terminal 1 displays the store introduction page for introducing a store corresponding to the store identification information acquired by the acquisition unit 431.SELECTED DRAWING: Figure 2

Description

The present invention relates to a determination device, a determination method, and a determination system that determine whether or not a user who has visited a store browses a store introduction page that introduces the store in advance.

2. Description of the Related Art Conventionally, a system that accepts a reservation for a store is known. Patent Document 1 describes a technique for managing reservations accepted by a plurality of websites.

Japanese Patent No. 6306254

By managing reservations using a technique such as that of Patent Document 1, in a store of a reservation business type that accepts reservations on a store introduction page that introduces stores, the user who made the reservation makes the store introduction page when making a reservation. You can know that you have browsed. However, in a store in a business format in which reservations are not accepted due to a user operation on the store introduction page, it has not been possible for a user who came to the store to grasp whether or not the user has browsed the store introduction page. Therefore, it is not easy for the store to grasp the advertising effect of posting the store introduction page.

Therefore, the present invention has been made in view of these points, and a determination device and a determination method that can determine whether or not a user who has visited a store browses a store introduction page that introduces the store in advance. And to provide a determination system.

The determination device according to the first aspect of the present invention includes an acquisition unit that acquires store identification information for identifying the store included in a code image displayed at the store, which is read by a communication terminal of a user who has visited the store. , The communication is stored by the communication terminal at the time of reading the code image, and the communication is performed by the communication terminal displaying a store introduction page that introduces the store corresponding to the store identification information acquired by the acquisition unit. An output unit that outputs determination information based on a result of determination whether or not the communication terminal has displayed the store introduction page based on history information stored in the terminal.

The acquisition unit may acquire the history information together with the store identification information from the communication terminal, and the output unit may output the determination information based on the history information acquired by the acquisition unit.
The output unit may output the determination information based on a result of determining whether or not the store identification information included in the history information and the store identification information acquired by the acquisition unit match.

The output unit outputs the determination information based on a result of determining whether the address information included in the history information and at least a part of the address information for displaying the store introduction page match. Good.

The determination device further includes, for each of the stores, a log management storage unit that stores the log information including the store identification information corresponding to the store and generated when the communication terminal displays the store introduction page. However, the output unit, the history information stored in the communication terminal at the time of reading the code image, is stored in the log management storage unit, the store identification information acquired by the acquisition unit, The determination information may be output based on the result of determining whether or not the log information includes at least a part of the log information.

When the output unit determines that the communication terminal has displayed the store introduction page, the output unit may output information indicating a privilege corresponding to the store introduction page to the communication terminal as the determination information.

The acquisition unit acquires user identification information corresponding to a user who has made a reservation to use the privilege in the store corresponding to the store introduction page from a web server that provides the store introduction page, and outputs the user identification information. When the determination unit determines that the user identification information acquired from the web server by the acquisition unit corresponds to the user identification information acquired from the communication terminal that has read the code image, the unit indicates the information indicating the privilege. You may output to a communication terminal.

The history information includes time information indicating a time when the communication terminal displayed the store introduction page, and the output unit outputs the code image by the communication terminal from the time indicated by the time information included in the history information. The information indicating the privilege may be output to the communication terminal when the period up to the time of reading is greater than or equal to a predetermined period.

The history information includes position information indicating a position of the communication terminal when the store introduction page is displayed, and the output unit changes from the position indicated by the position information included in the history information to the store introduction page. Information indicating the privilege may be output to the communication terminal when the distance to the corresponding position of the store exceeds a predetermined threshold.

The determination device further includes a history management storage unit that stores, for each store, image identification information that identifies the code image and an expiration date of the code image, and the acquisition unit is the communication terminal. Further acquires a reading time when the code image is read and the image identification information included in the code image, and the output unit associates the image identification information acquired by the acquisition unit with the history management storage unit. Information indicating the privilege may be output to the communication terminal when the expiration date stored in is not over the reading time acquired by the acquisition unit.

The code image further includes amount information indicating a payment amount paid by the user to the store, and further includes a payment unit that performs payment using the privilege output by the output unit, and the acquisition unit is the communication unit. The terminal reads, acquires the store identification information and the amount of money information included in the code image presented by the store for making a payment, and the payment unit said that the communication terminal displayed the shop introduction page. When the determination is made, the payment is made after the discounted amount obtained by subtracting the discounted amount indicated by the privilege corresponding to the store introduction page from the payment amount, and the output unit uses the information indicating the discounted amount as the determination information. You may output to a communication terminal.

A determination method according to a second aspect of the present invention is to execute store identification information, which is executed by a computer and which is read by a communication terminal of a user who visits a store and is included in a code image displayed at the store, for identifying the store. Based on history information stored in the communication terminal when a predetermined web page is stored, which is stored in the communication terminal at the time of reading the code image, the communication terminal, Outputting information based on a step of determining whether a store introduction page that introduces the store corresponding to the store identification information is displayed, and a result of determining whether the communication terminal displays the store introduction page And steps.

The determination device according to the third aspect of the present invention is: first user identification information for identifying a user who uses a first communication terminal that displays a store introduction page for introducing a store, and the store corresponding to the store introduction page. A log information storage unit that stores log information including store identification information that identifies the store, and the store included in the code image displayed at the store that is read by the second communication terminal used by the user who has visited the store. An acquisition unit that acquires the shop identification information corresponding to the second identification information that identifies the user who uses the second communication terminal that has read the code image, and the acquisition unit that identifies the second user. Based on the store identification information acquired together with the information and the log information stored in the log information storage unit in association with the first user identification information at the time of reading the code image, the user stores the store. An output unit that outputs determination information based on a result of determining whether or not the introduction page is browsed.

The output unit includes the first user identification information included in the log information stored in the log information storage unit when the second user identification information acquired by the acquisition unit is read at the time of reading the code image. The determination information may be output based on whether they match.

The determination device further includes a user information storage unit that stores the first user identification information and the second user identification information in association with each other, and the output unit includes the second user identification acquired by the acquisition unit. The information is the log information stored in the log information storage unit at the time of reading the code image, and the information is associated with the first user identification information included in the log information acquired by the acquisition unit. The determination information may be output based on whether or not the second user identification information stored in the user information storage unit matches.

Advantageous Effects of Invention According to the present invention, it is possible to determine whether or not a user who has visited a store browses a store introduction page that introduces the store in advance.

It is a figure for explaining the outline of a judgment system. It is a figure which shows the structure of a communication terminal and a determination device. It is a figure which shows the structure of history information. It is a figure which shows an example of a store introduction page. It is a figure which shows an example of the display screen which a communication terminal displays. It is a sequence diagram which shows the flow of a process of a determination system.

[Outline of determination system S]
FIG. 1 is a diagram for explaining the outline of the determination system S. The determination system S is a system that determines whether or not a user who has visited a store browses a store introduction page that introduces the store in advance. The store introduction page is a web page posted on a website such as a word-of-mouth site that posts user reviews or an advertisement medium site that posts an advertisement requested by the store.

The determination system S includes a communication terminal 1, a store terminal 2, a web server 3, and a determination device 4.
The communication terminal 1 is a terminal used by a user, and is, for example, a smartphone or a tablet. The communication terminal 1 is installed with dedicated application software (hereinafter, referred to as a dedicated application) for the determination system S to perform a determination process of whether or not the user browsed the store introduction page in advance.
The store terminal 2 is a terminal used by the store and is, for example, a computer.

The web server 3 is a server that provides a store introduction page on the website. In addition, the web server 3 provides the benefits available in the store to users who have registered as members of the website. The privilege is, for example, a coupon or points.
The determination device 4 is a device that determines whether or not a user who has visited a store has browsed a store introduction page corresponding to the store in advance.

The store introduction page incorporates a dedicated HTML (HyperText Markup Language) tag that generates history information indicating that the store introduction page is displayed, and the communication terminal 1 is exclusively used when the store introduction page is displayed. The history information generated by the operation of the HTML tag is stored.

A code image is installed at the entrance of a store or a table used by a user. The code image is, for example, an image showing a barcode or a two-dimensional code. The code image includes store identification information corresponding to the store in which the code image is installed. The code image may further include address information of the determination device 4 that is the destination of the store identification information.

In this case, first, when the user who has visited the store activates the dedicated application installed in the communication terminal 1, the user reads the code image displayed in the store using the communication terminal 1 ((1) in FIG. 1). ). When the communication terminal 1 reads the code image, the communication terminal 1 transmits the store identification information included in the code image to the determination device 4 ((2) in FIG. 1 ). Specifically, the communication terminal 1 transmits the stored history information to the determination device 4 together with the store identification information.

When the determination device 4 acquires the store identification information from the communication terminal 1, the communication terminal 1 corresponds to the acquired store identification information based on the history information stored in the communication terminal 1 at the time when the code image is read. It is determined whether or not a store introduction page for introducing the store is displayed ((3) in FIG. 1). Specifically, the determination device 4 determines, based on the history information acquired from the communication terminal 1, whether or not a store introduction page that introduces the store corresponding to the store identification information acquired from the communication terminal 1 is displayed. .. Then, the determination device 4 outputs determination information based on the determination result ((4) in FIG. 1).

When the determination information indicates that the communication terminal 1 has displayed the store introduction page, the determination device 4 notifies the web server 3 of the determination information ((5) in FIG. 1). When the web server 3 acquires from the determination device 4 the determination information indicating that the communication terminal 1 has displayed the store introduction page, the web server 3 issues a privilege that can be used at the store on the store introduction page, and provides the user who uses the communication terminal 1 with the privilege. Offer benefits ((6) and (7) in FIG. 1). The user can use the coupon or points at the time of payment, for example. By doing so, the determination system S can provide a privilege to the user who browses the store introduction page.

Further, the business operator of the advertising medium site can estimate the number of uses of the privilege at the store. For example, if the service for posting the advertisement requested by the store is a pay-as-you-go system that charges according to the number of uses of the privilege at the store, the business of the advertising medium site confirms that the benefit was used at the store. Need to figure out.

For example, the business operator of the advertising medium site determines that the privilege has been used in the store due to the user's operation of using the privilege (for example, the operation of pressing a button for using the privilege) in the dedicated application. In this case, the business operator of the advertising medium site may infer that the privilege has been used in the store even though the user has not come to the store. For example, if a user who does not plan to visit the store mistakenly operates to use the privilege, the privilege cannot be used in the store.

The determination system S provides the benefit when the communication terminal 1 reads the code image displayed in the store, so that the situation in which the user mistakenly uses the benefit disappears, and the determination system S It is possible to improve the accuracy with which the medium site business operator estimates the number of benefits used in the store. As a result, the business operator of the advertising medium site can estimate the number of uses of the privilege at the store and calculate the service charge charged to the store requesting the advertisement to be posted.

By the way, when the store requests the business of the advertisement medium site to post the store introduction page, and the user who browses the store introduction page uses the store, the store is a user who has performed a predetermined action on the advertisement medium site. Pay an advertising fee according to the number of The predetermined action is, for example, a user browsing the store introduction page or making a reservation on the store introduction page. In the case where the store that has requested the advertisement of the advertisement medium site company to place the advertisement is in a business format that accepts a reservation from the user on the store introduction page, if the user who came to the store is the user who made the reservation on the store introduction page, The store can determine whether the user browsed the store introduction page in advance. On the other hand, if the user who came to the store is a user who did not make a reservation on the store introduction page, the store can know whether the user browsed the store introduction page in advance without directly confirming with the user. Can not. Therefore, it is not easy for the store to grasp the advertising effect of posting the store introduction page.

Further, a store such as a cafe, which has a low customer unit price, may not request the business of the advertising medium site to post an advertisement, or may be in a business form in which reservations from users are not accepted on the web page. In this case, it was difficult for the store to grasp whether or not the user who visited the store browsed the store introduction page posted on the word-of-mouth site in advance.

Therefore, the determination device 4 notifies the store terminal 2 of the determination information ((8) in FIG. 1). For example, when the determination information indicates that the communication terminal 1 has displayed the store introduction page, the determination device 4 notifies the store terminal 2 of the determination information. By doing so, the store can know whether or not the user who visited the store browses the store introduction page.

For example, the store terminal 2 collects the determination information acquired from the determination device 4, so that the store can grasp the number of visitors of the user who browses the store introduction page. As a result, the store can easily understand the advertising effect of posting the store introduction page.
Hereinafter, the configurations of the communication terminal 1 and the determination device 4 will be described.

[Configurations of Communication Terminal 1 and Judgment Device 4]
FIG. 2 is a diagram showing the configurations of the communication terminal 1 and the determination device 4. The communication terminal 1 includes an imaging unit 11, a communication unit 12, a display unit 13, a storage unit 14, and a control unit 15.

The imaging unit 11 is a camera that images a subject.
The communication unit 12 is an interface for connecting to a network, and is configured to include, for example, a wireless communication controller.
The display unit 13 is a display. The display unit 13 has a touch panel that is provided so as to overlap the display, and also functions as an operation unit that receives user operations.

The storage unit 14 is a storage medium such as a ROM (Read Only Memory), a RAM (Random Access Memory), and a hard disk. The storage unit 14 stores a program executed by the control unit 15. The storage unit 14 also stores history information generated when the store introduction page is displayed. The history information is, for example, a cookie generated when the web browser installed in the communication terminal 1 displays the store introduction page.

FIG. 3 is a diagram showing a structure of history information. As shown in FIG. 3, the history information includes history name, store identification information, address information, time information, and position information. The history name is a name indicating that the history information is generated when the store introduction page posted by the web server 3 is displayed. The history name may be a common name for each store introduction page or may be different for each store introduction page. The history name included in the history information is stored in the storage unit 14 in advance.

The store identification information included in the history information is the store identification information corresponding to the store on the store introduction page displayed by the communication terminal 1. The address information included in the history information is the address information corresponding to the store introduction page displayed by the communication terminal 1. The time information is information indicating the time when the communication terminal 1 displayed the store introduction page. The position information is information indicating the position of the communication terminal 1 when the store introduction page is displayed. The position information may be an address or coordinates.

Returning to FIG. 2, the control unit 15 is, for example, a CPU (Central Processing Unit). The control unit 15 functions as the reading unit 151, the transmission unit 152, and the display control unit 153 by executing the program (dedicated application) stored in the storage unit 14.
The reading unit 151 reads the code image recognized by the imaging unit 11 as a subject.

The transmission unit 152 transmits the store identification information included in the code image read by the reading unit 151 to the determination device 4 via the communication unit 12. Specifically, the transmission unit 152 selects the storage unit 14 from the history information stored in the storage unit 14 at the time when the reading unit 151 reads the code image together with the store identification information via the communication unit 12. The history information including the history name stored in is transmitted to the determination device 4.

The display control unit 153 causes the display unit 13 to display the display screen of the dedicated application that displays the information notified by the determination device 4. Details of the display screen displayed by the display control unit 153 on the display unit 13 will be described later.

The determination device 4 includes a communication unit 41, a storage unit 42, and a control unit 43.
The communication unit 41 is an interface for connecting to a network, and is configured to include, for example, a communication controller.

The storage unit 42 is a storage medium such as a ROM, a RAM and a hard disk. The storage unit 42 stores a program executed by the control unit 43.
The control unit 43 is, for example, a CPU. The control unit 43 functions as the acquisition unit 431, the payment unit 432, and the output unit 433 by executing the program stored in the storage unit 42.

The acquisition unit 431 acquires, via the communication unit 41, the store identification information included in the code image read by the communication terminal 1 of the user who has visited the store from the communication terminal 1. Specifically, the acquisition unit 431 acquires the history information together with the store identification information from the communication terminal 1 via the communication unit 41. The acquisition unit 431 may further acquire, from the communication terminal 1, user identification information corresponding to the user who uses the communication terminal 1 that has read the code image. The acquisition unit 431 inputs the acquired store identification information, user identification information, and history information to the output unit 433.

The acquisition unit 431 may acquire, from the communication terminal 1, the information included in the code image for payment presented by the store at the time of payment, which is read by the communication terminal 1. The payment code image includes store identification information and amount information indicating the amount of payment paid by the user to the store. Specifically, when the communication terminal 1 reads the code image presented by the store to make a payment, the acquisition unit 431 causes the store identification information and the amount information included in the code image for payment read by the communication terminal 1 to be acquired. And user identification information corresponding to the user who uses the communication terminal 1 that has read the code image, from the communication terminal 1.

The acquisition unit 431 may acquire, from the store terminal 2, the information included in the code image for payment displayed by the communication terminal 1 at the time of payment, which is read by the store terminal 2. In this case, the code image for payment further includes user identification information corresponding to the user who uses the communication terminal 1 that has displayed the code image. When the information acquired from the communication terminal 1 or the store terminal 2 includes the amount information, the acquisition unit 431 inputs the acquired store identification information, the amount information, and the user identification information to the settlement unit 432.

The settlement unit 432 performs settlement based on the store identification information, the amount information, and the user identification information acquired by the acquisition unit 431. For example, the storage unit 42 stores information about a store account managed by the store in association with the store identification information and information about a user account managed by the user in association with the user identification information.

In this case, the settlement unit 432 performs settlement by subtracting the amount of money indicated by the amount of money information from the user account stored in the storage unit 42 in association with the user identification information, and the store terminal 2 via the communication unit 41. Send a payment completion notification to.

The output unit 433 performs communication by causing the communication terminal 1 to display a store introduction page that stores the store corresponding to the store identification information acquired by the acquisition unit 431, which is stored in the communication terminal 1 when the code image is read. Based on the history information stored in the terminal 1, the communication terminal 1 outputs determination information based on the result of determining whether or not the shop introduction page is displayed. The determination information may be information indicating the result of the determination.

Specifically, the output unit 433 outputs the determination information based on the history information acquired by the acquisition unit 431. The output unit 433 causes the display unit (not shown) to display the determination information, for example.

The output unit 433 determines whether or not the store identification information included in the history information stored in the communication terminal 1 at the time of reading the code image matches the store identification information acquired by the acquisition unit 431. You may output the determination information based on. Specifically, the output unit 433 determines whether or not the store identification information included in the history information acquired by the acquisition unit 431 and the store identification information acquired by the acquisition unit 431 together with the history information match. The determination information based on may be output. By doing so, the output unit 433 can determine whether or not the user who has visited the store has browsed the store introduction page that introduces the store in advance.

Further, the output unit 433 determines whether the address information included in the history information stored in the communication terminal 1 at the time of reading the code image matches at least a part of the address information for displaying the store introduction page. The determination information based on the result of determining whether or not it may be output.
Specifically, the output unit 433 determines whether the address information included in the history information acquired by the acquisition unit 431 and at least a part of the address information for displaying the store introduction page match. You may output the determination information based on.

The output unit 433 may output determination information based on a result of determining whether or not the address information included in the history information and the address information for displaying the store introduction page completely match. In addition, for example, when the address information includes an identifier for identifying the store, such as the store identification information or the store name, the output unit 433 determines whether the address information includes the identifier in the history information. You may output the determination information based on the result of having determined. By doing so, the output unit 433 can determine whether or not the user who has visited the store has browsed the store introduction page that introduces the store in advance.

The output unit 433 is based on log information stored by the web server 3 when the communication terminal 1 displays the store introduction page and history information stored by the communication terminal 1 when the communication terminal 1 displays the store introduction page. Then, the determination information based on the result of determining whether or not the communication terminal 1 has displayed the store introduction page may be output. In this case, the acquisition unit 431 acquires the log information from the web server 3 every predetermined period (for example, every day or every hour), and stores the acquired log information in the storage unit 42.

Hereinafter, the user identification information managed by the web server 3 will be referred to as first user identification information, and the user identification information managed by the determination device 4 will be referred to as second user identification information.

The log information includes first user identification information, store identification information, time information, and position information. The storage unit 42 stores a user management database that stores the second user identification information in association with the first user identification information corresponding to the user indicated by the second user identification information. For example, when the user sets the login information of the website in the dedicated application, the determination device 4 associates the second user identification information corresponding to the user with the first user identification information included in the set login information, and the user Store in management database. Further, the storage unit 42 stores a log information database that stores the log information acquired by the acquisition unit 431 from the web server 3. The log information database stores, for each store, store identification information, as information included in the log information, first user identification information, time information, and position information in association with each other.

In this case, the output unit 433 stores the log information in which the history information stored in the communication terminal 1 at the time of reading the code image is associated with the store identification information acquired by the acquisition unit 431 and stored in the log information database. Of the determination result based on the result of determining whether or not it matches at least a part of.

In the output unit 433, for example, the shop identification information included in the second user history information acquired by the acquisition unit 431 is associated with the first user identification information corresponding to the second user identification information acquired by the acquisition unit 431, and the log information is associated therewith. You may output the determination information based on the result of having determined whether it matches with the store identification information stored in the database. The “first user identification information corresponding to the second user identification information” is the first user identification information stored in the user management database in association with the second user identification information. Specifically, the output unit 433 corresponds to the store identification information acquired by the acquisition unit 431, the store identification information included in the history information acquired by the acquisition unit 431, and the second user identification information acquired by the acquisition unit 431. The determination information may be output based on the result of determining whether or not the store identification information stored in the log information database in association with the first user identification information is matched.

In addition, the output unit 433, for example, each of the store identification information, time information, and position information included in the second user history information acquired by the acquisition unit 431 corresponds to the second user identification information acquired by the acquisition unit 431. You may output the determination information based on the result of determining whether it matches with each store identification information, time information, and position information stored in the log information database in association with one user identification information. By doing so, the output unit 433 can improve the accuracy of determining whether or not the user who has visited the store browses the store introduction page that introduces the store in advance.

When the output unit 433 determines that the communication terminal 1 has displayed the store introduction page, the output unit 433 may output information indicating the privilege corresponding to the store introduction page to the communication terminal 1 as determination information. In this case, the output unit 433 may function as a notification unit that notifies the determination information. In this case, the output unit 433 first notifies the web server 3 of the determination information indicating that the communication terminal 1 has displayed the store introduction page via the communication unit 41. Then, when the web server 3 issues the privilege based on the determination information indicating that the communication terminal 1 has displayed the store introduction page, the output unit 433 informs the communication terminal 1 of the information indicating the privilege issued by the web server 3. Notice. By doing so, the determination device 4 can provide a privilege to the user who browses the store introduction page. Further, the business operator of the advertising medium site can estimate the number of uses of the privilege at the store. The output unit 433 may issue the privilege based on the determination information indicating that the communication terminal 1 has displayed the store introduction page.

The output unit 433 may notify the store terminal 2 of the determination information. For example, when the determination information indicates that the communication terminal 1 has displayed the store introduction page, the output unit 433 may notify the store terminal 2 of the determination information. For example, the output unit 433 may total the determination results indicating that the communication terminal 1 has displayed the store introduction page on a monthly basis or on a daily basis, and notify the store terminal 2 of the aggregated results as determination information. By doing so, the store can grasp the number of visitors of the user who browsed the store introduction page. As a result, the store that has requested the business of the advertising medium site to post the advertisement can easily understand the advertising effect due to the posting of the store introduction page.

The output unit 433 may output information indicating the privilege to the communication terminal 1, on condition that the user has made a reservation in advance to use the privilege at the store on the store introduction page. Specifically, first, the acquisition unit 431 acquires, from the web server 3, the first user identification information corresponding to the user who has made a reservation for using the privilege in the store corresponding to the store introduction page. Then, when the output unit 433 determines that the first user identification information acquired by the acquisition unit 431 from the web server 3 corresponds to the second user identification information acquired from the communication terminal 1 that has read the code image, the output unit 433 provides the privilege. The information shown may be output to the communication terminal 1. "The first user identification information corresponds to the second user identification information" means that the second user identification information stored in the user management database in association with the first user identification information matches the second user identification information. is there.

FIG. 4 is a diagram showing an example of a store introduction page. On the store introduction page shown in FIG. 4, it is posted that a 100 yen discount coupon is provided as a privilege available at the store. It is assumed that the store introduction page shown in FIG. 4 is a state in which the user has logged in with the website account, and the login information regarding login includes the first user identification information.

In this case, first, when the user performs an operation of pressing the “reserve coupon” button displayed on the store introduction page shown in FIG. 4 using the communication terminal 1, the web server 3 is included in the login information. The first user identification information and the store identification information corresponding to the store on the store introduction page are transmitted to the determination device 4. The acquisition unit 431 acquires the store identification information transmitted by the web server 3 and the first user identification information in association with each other.

After that, when the communication terminal 1 used by the user who has visited the store reads the code image, the acquisition unit 431 causes the store identification information included in the code image read by the communication terminal 1 and the communication terminal 1 that has read the code image. Is acquired from the communication terminal 1 in association with the second user identification information corresponding to the user who uses. Then, the output unit 433 outputs the second user identification information and the store identification information acquired from the communication terminal 1 to the second user identification information and the store identification information corresponding to the first user identification information acquired from the web server 3, respectively. When it is determined that they match, the information indicating the privilege is output to the communication terminal 1 as the determination information.

By doing so, the output unit 433 determines whether or not the user who came to the store browses the store introduction page introducing the store in advance without using the history information stored in the communication terminal 1. Can be determined. Further, the output unit 433 can provide a privilege to the user who browses the store introduction page without using the history information stored in the communication terminal 1.

The output unit 433 may output information indicating a privilege to the communication terminal 1 on condition that the user browses the store introduction page before coming to the store. Specifically, the output unit 433 communicates the information indicating the privilege when the period from the time indicated by the time information included in the history information to the time when the communication terminal 1 reads the code image is a predetermined period or more. It may be output to the terminal 1. By doing so, the output unit 433 can prevent a user who browses the store introduction page for the purpose of using the privilege after coming to the store from using the privilege, and attracting customers by the store introduction page. Advertising effects can be measured except for users whose effects are unclear.

The output unit 433 may output information indicating a privilege to the communication terminal 1 on the condition that the user browses the store introduction page at a place away from the store where the user has visited. Specifically, when the distance from the position indicated by the position information included in the history information to the position of the store corresponding to the store introduction page exceeds a predetermined threshold, the output unit 433 outputs the information indicating the privilege to the communication terminal 1 May be output to. By doing so, the output unit 433 can prevent the user who browses the store introduction page for the purpose of using the privilege in front of the store or in the store from using the privilege.

The output unit 433 may output information indicating a privilege to the communication terminal 1 on condition that the code image read by the communication terminal 1 is within the expiration date. For example, it is assumed that the store displays the code image on the display installed in the store and updates the code image displayed on the display at predetermined intervals (for example, one day). In this case, the storage unit 42 stores a code management database that stores the store identification information, the image identification information, and the deadline information in association with each other. The image identification information is information that identifies the code image. The term information is information indicating the term of validity of the code image. It is assumed that the code image includes store identification information and image identification information.

In this case, first, the acquisition unit 431 acquires the reading time when the communication terminal 1 reads the code image, the store identification information and the image identification information included in the code image. Then, the output unit 433, when the expiration date stored in the code management database in association with the store identification information and the image identification information acquired by the acquisition unit 431 is later than the reading time acquired by the acquisition unit 431, Information indicating the privilege is output to the communication terminal 1. In this way, by providing an expiration date for the code image, the output unit 433 can prevent damage caused by the abuse of the code image leaked to the outside even if the code image displayed at the store leaks to the outside. Can prevent expansion.

The output unit 433 may output information indicating the amount of money after applying the privilege to the communication terminal 1 as the determination information. Specifically, first, when the payment unit 432 determines that the communication terminal 1 has displayed the store introduction page based on the history information acquired by the acquisition unit 431, the amount information included in the code image for payment. Settled at the post-discount amount after subtracting the discount amount indicated by the privilege corresponding to the store introduction page from the payment amount indicated by. Then, the output unit 433 outputs the information indicating the discounted amount of money as the determination information to the communication terminal 1. By doing so, the user can recognize the result determined by the settlement unit 432 by checking the discounted amount output to the communication terminal 1.

[Display screen]
Next, the display screen displayed by the communication terminal 1 will be described. FIG. 5 is a diagram showing an example of a display screen displayed by the communication terminal 1. When the output unit 433 of the determination device 4 determines that the communication terminal 1 has displayed the store introduction page and notifies the communication terminal 1 of information indicating a privilege as determination information, the display control unit 153 of the communication terminal 1 A display screen as shown in FIG. 5A is displayed on the display unit 13. On the display screen shown in FIG. 5A, it is displayed that a 100-yen discount coupon can be used as information indicating a privilege.

For example, when the user performs an operation of pressing the “use coupon” button as an operation of using the privilege on the display screen shown in FIG. 5A, the display control unit 153 displays the result as shown in FIG. A different display screen is displayed on the display unit 13. On the display screen shown in FIG. 5B, the “display code image and pay” button indicating the payment method in which the store terminal 2 reads the code image for payment displayed by the communication terminal 1 and the store terminal 2 are displayed. A "read code image and pay" button indicating a payment method in which the communication terminal 1 reads the code image for payment is displayed.

For example, when the user performs an operation of pressing the “read code image and pay” button on the display screen illustrated in FIG. 5B, the imaging unit 11 is activated, and the reading unit 151 causes the imaging unit 11 to operate via the imaging unit 11. The code image for payment presented by the store terminal 2 is read. The transmission unit 152 transmits the information indicating the coupon (discount amount), the second user identification information, the store identification information included in the code image for payment read by the reading unit 151, and the amount information to the determination device 4. To do.

When the acquisition unit 431 acquires the information indicating the coupon, the second user identification information, the store identification information, and the amount of money information from the communication terminal 1, the settlement unit 432 determines the payment unit 432 based on the second user identification information and the store identification information. , The payment amount indicated by the amount information is subtracted from the discount amount indicated by the coupon to make the settlement. When the output unit 433 notifies the communication terminal 1 of the information indicating that the payment is completed, including the discounted amount, after the payment unit 432 makes the payment, the display control unit 153 of the communication terminal 1 causes the payment The display unit 13 is caused to display a display screen as shown in FIG. 5C, which displays information indicating that the process has been completed.

[Process of determination system S]
Next, the processing flow of the determination system S will be described. FIG. 6 is a sequence diagram showing a processing flow of the determination system S. The process of S9 may be performed before the process of S5, or may be performed simultaneously with the process of S5. This process starts when the reading unit 151 of the communication terminal 1 reads the code image displayed at the store visited by the user (S1). The transmission unit 152 of the communication terminal 1 stores the history information stored in the storage unit 14 at the time when the reading unit 151 reads the code image together with the store identification information included in the read code image via the communication unit 12. From the inside, history information including the history name stored in the storage unit 14 is transmitted to the determination device 4 (S2).

The acquisition unit 431 of the determination device 4 acquires the store identification information transmitted by the communication terminal 1. The acquisition unit 431 acquires the history information together with the store identification information from the communication terminal 1 via the communication unit 41. The acquisition unit 431 inputs the acquired store identification information and history information to the output unit 433. The output unit 433 determines whether the communication terminal 1 has displayed the store introduction page based on the history information acquired by the acquisition unit 431 (S3).

When the output unit 433 determines that the communication terminal 1 does not display the store introduction page (NO in S3), the output unit 433 outputs the determination information indicating that the communication terminal 1 does not display the store introduction page. (S4). On the other hand, when the output unit 433 determines that the communication terminal 1 has displayed the store introduction page (YES in S3), the output unit 433 outputs information indicating a privilege to the communication terminal 1 as determination information.

Specifically, first, the output unit 433 notifies the web server 3 of the determination information indicating that the communication terminal 1 has displayed the store introduction page (S5). The web server 3 issues the privilege based on the determination information indicating that the communication terminal 1 has displayed the store introduction page, and notifies the communication terminal 1 of the information indicating the issued benefit via the determination device 4 (S6). , 7, 8).

In addition, when the output unit 433 determines that the communication terminal 1 has displayed the store introduction page (YES in S3), the output unit 433 notifies the store terminal 2 of determination information indicating that the communication terminal 1 has displayed the store introduction page. Yes (S9).

[Modification 1]
In the above, the determination information based on the result that the output unit 433 determines whether the communication terminal 1 has displayed the store introduction page based on the history information stored in the communication terminal 1 at the time of reading the code image. Although the example of outputting is described, the present invention is not limited to this. For example, a user may browse a store introduction page using a tablet and perform an operation of reading a code image displayed in the store using a smartphone. Therefore, the output unit 433 may output the determination information based on the result of determining whether the user who has visited the store browses the store introduction page in advance regardless of the terminal.

The communication terminal 1 that displays the store introduction page is a first communication terminal (for example, a tablet), and the communication terminal 1 that reads the code image displayed at the store is a second communication terminal (for example, a smartphone) different from the first communication terminal. Suppose Further, the store introduction page displayed by the first communication terminal is assumed to be a state in which the user has logged in with the website account (first user identification information).

In this case, first, when the first communication terminal displays the store introduction page, the web server 3 corresponds to the first user identification information included in the login information of the user who uses the first communication terminal and the store introduction page. The log information including the store identification information for identifying the store is transmitted to the determination device 4. The acquisition unit 431 acquires the first user identification information and the store identification information included in the log information transmitted by the web server 3. The acquisition unit 431 stores the first user identification information included in the acquired log information and the store identification information in the log information database in association with each other.

After that, when the second communication terminal used by the user who came to the store reads the code image displayed at the store, the acquisition unit 431 displays the code image displayed by the second communication terminal used by the user who came to the store. The store identification information corresponding to the store included in the generated code image and the second user identification information corresponding to the user who uses the second communication terminal that has read the code image are acquired. The output unit 433 is the second user identification acquired by the acquisition unit 431 in the log information stored in the log information database at the time when the store identification information acquired by the acquisition unit 431 together with the second user identification information is read by the code image. It is determined whether or not it matches the store identification information associated with the first user identification information corresponding to the information. Then, the output unit 433 outputs the determination information based on the result of determining whether or not the user browses the store introduction page based on whether or not the store identification information matches.

The output unit 433 determines whether the user has browsed the store introduction page based on whether the store identification information matches, and the second user identification information acquired by the acquisition unit 431 together with the store identification information is , The log information stored in the log information database at the time of reading the code image, and associated with the first user identification information included in the log information including the store identification information acquired by the acquisition unit 431, in the user management database. The determination information based on the result of determining whether or not the user browsed the store introduction page may be output based on whether or not it matches the stored second user identification information.

The output unit 433 outputs the determination information based on the result of the determination that the user browsed the store introduction page in advance when determining that the store identification information matches. On the other hand, when it is determined that the store identification information does not match, the output unit 433 outputs the determination information based on the result of the determination that the user did not browse the store introduction page in advance. By doing so, the output unit 433 causes the user who visits the store to access the store even if the communication terminal 1 displaying the store introduction page and the communication terminal 1 reading the code image displayed in the store are different. It is possible to determine whether or not the user browsed a store introduction page that introduces the store in advance.

[Modification 2]
An example in which the first user identification information managed by the web server 3 and the second user identification information managed by the determination device 4 are different user identification information has been described above, but the present invention is not limited to this. For example, when the business operator managing the web server 3 and the business operator managed by the determination device 4 are the same business operator, the first user identification information managed by the web server 3 and the second user information managed by the determination device 4 are used. The user identification information may be the same user identification information.

In this case, the output unit 433 of the determination device 4 includes the first user identification information in which the second user identification information acquired by the acquisition unit 431 is included in the log information stored in the log information database at the time when the code image is read. It is also possible to output determination information based on the result of determining whether or not the communication terminal 1 has displayed the store introduction page based on whether or not

[Effects of this Embodiment]
As described above, in the determination system S, the communication terminal 1 introduces the store based on the history information stored when the communication terminal 1 used by the user who has visited the store reads the code image displayed in the store. The determination information based on the result of determining whether the page is displayed is output. By doing so, the determination system S can determine whether or not the user who has visited the store browses the store introduction page that introduces the store in advance.

Further, the determination system S provides the user with the privilege issued by the web server 3 based on the determination information indicating that the communication terminal 1 used by the user who has visited the store has displayed the store introduction page. By doing so, the determination system S can provide a privilege to the user who browses the store introduction page. Further, the business operator of the advertising medium site can estimate the number of uses of the privilege at the store.

The determination system S also provides the store with determination information indicating that the communication terminal 1 used by the user who has visited the store has displayed the store introduction page. By doing so, the store can know that the user who visited the store browsed the store introduction page introducing the store in advance. Further, by accumulating the provided determination information, the store can grasp the number of visitors of the user who browsed the store introduction page. As a result, the store that has requested the business of the advertising medium site to post the advertisement can grasp the advertising effect due to the posting of the store introduction page.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist thereof. is there. For example, the specific embodiment of device distribution/integration is not limited to the above embodiment, and all or part of the device may be functionally or physically distributed/integrated in arbitrary units. You can Further, a new embodiment that occurs due to an arbitrary combination of a plurality of embodiments is also included in the embodiment of the present invention. The effect of the new embodiment produced by the combination also has the effect of the original embodiment.

DESCRIPTION OF SYMBOLS 1 communication terminal 11 imaging part 12 communication part 13 display part 14 storage part 15 control part 151 reading part 152 transmission part 153 display control part 2 store terminal 3 web server 4 determination device 41 communication part 42 storage part 43 control part 431 acquisition part 432 Settlement unit 433 Output unit S determination system

Claims (15)

An acquisition unit that acquires store identification information for identifying the store included in the code image displayed at the store, which is read by the communication terminal of the user who has visited the store,
The communication terminal displays the store introduction page that introduces the store corresponding to the store identification information acquired by the acquisition unit, which is stored in the communication terminal at the time when the code image is read, by the communication terminal. An output unit that outputs determination information based on a result of determining whether the communication terminal has displayed the store introduction page, based on history information stored in
Determination device having a. The acquisition unit acquires the history information together with the store identification information from the communication terminal,
The output unit outputs the determination information based on the history information acquired by the acquisition unit,
The determination device according to claim 1. The output unit outputs the determination information based on the result of determining whether or not the store identification information included in the history information and the store identification information acquired by the acquisition unit match.
The determination device according to claim 1. The output unit outputs the determination information based on a result of determining whether the address information included in the history information and at least a part of the address information for displaying the store introduction page match.
The determination device according to any one of claims 1 to 3. For each of the stores, further including a log management storage unit that stores the log information generated when the communication terminal displays the store introduction page, including the store identification information corresponding to the store,
The output unit, the history information stored in the communication terminal at the time when the code image is read is stored in the log management storage unit, and includes the store identification information acquired by the acquisition unit. Outputting the determination information based on the result of determining whether or not it matches at least a part of the log information,
The determination device according to claim 1. When the output unit determines that the communication terminal has displayed the store introduction page, the output unit outputs information indicating a privilege corresponding to the store introduction page to the communication terminal as the determination information.
The determination device according to claim 1. The acquisition unit acquires user identification information corresponding to a user who has made a reservation to use the privilege in the store corresponding to the store introduction page, from a web server that provides the store introduction page,
Information indicating the privilege when the output unit determines that the user identification information acquired from the web server by the acquisition unit corresponds to the user identification information acquired from the communication terminal that has read the code image Is output to the communication terminal,
The determination device according to claim 6. The history information includes time information indicating a time when the communication terminal displayed the store introduction page,
When the period from the time indicated by the time information included in the history information to the time when the communication terminal reads the code image is a predetermined period or more, the output unit outputs the information indicating the privilege. Output to a communication terminal,
The determination device according to claim 6 or 7. The history information includes position information indicating a position of the communication terminal when the store introduction page is displayed,
When the distance from the position indicated by the position information included in the history information to the position of the store corresponding to the store introduction page exceeds a predetermined threshold, the output unit transmits the information indicating the privilege to the communication. Output to the terminal,
The determination device according to any one of claims 6 to 8. For each of the stores, further has a history management storage unit that stores the image identification information for identifying the code image and the expiration date of the code image in association with each other,
The acquisition unit further acquires a reading time when the communication terminal reads the code image and the image identification information included in the code image,
The output unit, when the expiration date stored in the history management storage unit in association with the image identification information acquired by the acquisition unit does not exceed the reading time acquired by the acquisition unit, Outputting information indicating a privilege to the communication terminal,
The determination device according to any one of claims 6 to 9. The code image further includes money amount information indicating a payment amount paid by the user to the store,
Further comprising a payment unit for making payment using the privilege output by the output unit,
The acquisition unit acquires the store identification information and the money amount information read by the communication terminal and included in the code image presented by the store for making a payment,
When the settlement unit determines that the communication terminal has displayed the store introduction page, the settlement unit performs settlement at a discounted amount by subtracting the discount amount indicated by the privilege corresponding to the store introduction page from the payment amount,
The output unit outputs information indicating the discounted amount of money to the communication terminal as the determination information,
The determination device according to any one of claims 6 to 10. Computer running,
A step of acquiring store identification information for identifying the store included in the code image displayed at the store, which is read by the communication terminal of the user who has visited the store;
The communication terminal corresponds to the store identification information based on history information stored in the communication terminal when the code image is read and stored in the communication terminal when a predetermined web page is displayed. A step of determining whether or not a store introduction page for introducing the store is displayed,
Outputting information based on a result of determining whether the communication terminal has displayed the store introduction page,
A determination method having. Store log information including first user identification information that identifies a user who uses the first communication terminal that displays a store introduction page that introduces a store, and store identification information that identifies the store corresponding to the store introduction page. A log information storage unit that
The store identification information corresponding to the store included in the code image displayed at the store read by the second communication terminal used by the user who has visited the store, and the second communication terminal reading the code image An acquisition unit that acquires second user identification information that identifies the user who uses
The shop identification information acquired by the acquisition unit together with the second user identification information, and the log information stored in the log information storage unit in association with the first user identification information at the time of reading the code image; An output unit that outputs determination information based on a result of determining whether or not the user browses the store introduction page,
Determination device having a. The output unit includes the first user identification information included in the log information stored in the log information storage unit when the second user identification information acquired by the acquisition unit is read at the time of reading the code image. Output the determination information based on whether or not they match,
The determination device according to claim 13. A user information storage unit that stores the first user identification information and the second user identification information in association with each other;
In the output unit, the second user identification information acquired by the acquisition unit is the log information stored in the log information storage unit at the time of reading the code image, and acquired by the acquisition unit. Outputting the determination information based on whether or not the second user identification information stored in the user information storage unit in association with the first user identification information included in the log information matches.
The determination device according to claim 13 or 14.

Images