JP2008117159A - Visit confirmation information processing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a visit confirmation information processing system, based on a Web site browsing log and an actual visit log, to confirm visit by generating a log in association with them. <P>SOLUTION: This visit confirmation information processing system is provided with an access log generation part for generating an access log; a visit log generation part for receiving, from at least the portable terminal, a station ID and a mobile terminal device ID that a portable terminal has received from a station installed at a shop by communicating between the station and the portable terminal, and for generating a log as a visit log in association with each other; a shop information recording part for recording the station ID in association with shop specific information; a visit confirmation log generating part for generating a visit confirmation log based on the access log and the visit log; and a visit confirmation log recording part for recording the visit confirming log. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

The present invention relates to a log (visiting store) associated with a log (access log) for browsing a website and a log (visiting store) for actually visiting a store (for example, a restaurant) on the website. The present invention relates to a store visit information processing system that generates a confirmation log.

  In recent years, with the spread of the Internet, products that are actually handled in stores are announced on the Internet (banner advertisements, e-mail distribution, affiliate advertisements), and sold through sites (EC sites) established on the Internet. There are many things to do. Against this background, in order to effectively carry out sales strategies, product announcements, etc. in cyberspace such as the Internet as well as in actual stores to consumers (users), the trends of users must be implemented as accurately as possible. It is important to understand both the store and the Internet.

  Until now, a technique for measuring the effect of advertisement on the Internet by analyzing the access log of the user who accesses a website on the Internet and measuring the effect of the advertisement on the Internet is disclosed in Patent Document 1 below. Known to.

  On the other hand, as a means of knowing the trends of users in actual stores, there is a method in which a survey company takes a questionnaire, but it is difficult to carry out a large-scale implementation due to constraints such as budget. There is also a method for confirming that a user has actually visited a store using a portable terminal possessed by the user (Non-patent Document 1). According to the method of Non-Patent Document 1, an IC chip that performs non-contact communication with a mobile terminal or a card is provided, and a station (R / W device) that can communicate with the mobile terminal or card on which the IC chip is mounted. ) Is installed in a school, workplace, store, etc., and the mobile terminal (or card) communicates with the station by holding the mobile terminal (or card) over the station when going to school, leaving or leaving the office, etc. This is a system for recording log records (school attendance log / attendance / attendance log / visit log) to a predetermined server via a LAN, for example.

  Also, there is a system in which a two-dimensional barcode such as a QR code attached to a distributed product sample is read by a portable terminal and guided to a predetermined server, and the reading date is recorded on the server and the marketing information is totaled. Known (Patent Document 2).

JP 2002-49553 A JP 2006-106878 A

DOCOMO Systems, Inc., “Contactless card reader / writer“ WB-1 ””, [online], Internet <URL: http://www.docomo-sys.co.jp/products/WB-1/index .html>

  When the system disclosed in the above-mentioned Patent Document 1 is used, if the access log is analyzed on the Internet website, when and how long the user has been browsing which website, Prove. For example, in the case of a website that publishes restaurant information, it is possible to know which user was browsing the store page of which restaurant. However, in this system, it is not possible to know whether the user who viewed it actually visited the restaurant.

  On the other hand, when a non-contact type station as disclosed in Non-Patent Document 1 is used, if a record of holding a mobile terminal over the station is analyzed from the server, the user can find a place where the station is installed. You can confirm that you have visited. However, it is impossible to know what the user has visited the place as a motivation. In the above example, if a station is installed in a restaurant, you can know when the user has visited the restaurant, but why the user wants to come to the restaurant, where? You can't know if you knew that restaurant.

  In other words, as described above, since each of the systems described in Patent Document 1 and Non-Patent Document 1 is merely an independent system, a user who actually viewed a website that posted restaurant information is actually It is impossible to confirm whether or not the restaurant has been visited, and it is impossible to know how the website functions as a motive for visiting the restaurant or as a trigger for learning about the restaurant. This is because it is necessary to collate the access log of the website of the restaurant with the record of actually visiting the store (visit log), and compare them with the current system. This is because it is not done.

  Also, using the technology disclosed in Patent Document 2, a two-dimensional barcode obtained by encrypting store-specific information is printed and installed in a store, and the user reads the two-dimensional barcode and stores it in a server. A method of acquiring a store visit log by accessing the site is also conceivable. However, when a two-dimensional barcode is printed and used, it is difficult to dynamically generate a two-dimensional barcode each time it is read by a mobile terminal. For this reason, as a result, resistance to falsification and unauthorized use of URLs is not high. In addition, the system using the two-dimensional barcode has a problem that it is difficult for the user to easily access the server because the user needs to operate the portable terminal in a predetermined two-dimensional barcode reading mode.

  In order to solve the above problems, the present inventor has constructed an environment that allows easy and safe access to the server by easily generating a URL to the server while being easy for the user to operate. Thus, the present inventors have invented a system for generating a new log (visit confirmation log) by collating an access log of a store website such as a restaurant with a record of actually visiting the store (store visit log). As a result, it becomes possible to confirm whether or not a user who has browsed a website on which restaurant information has been posted is easier and safer than before, and whether or not the user has actually visited the restaurant, and generates valuable marketing data. I can do it.

  According to the first aspect of the present invention, information is transmitted between the mobile terminal and a station in which a unique station ID is stored in advance, a mobile terminal capable of communicating with the station and having a unique mobile terminal ID stored in advance. A store visit information processing system having a server capable of transmitting and receiving, wherein the server generates an access log indicating that the mobile terminal has browsed information on a website related to the store, and the access An access log recording unit for recording a log, and a station ID received by the mobile terminal from the station by performing communication between the station provided in the store and the mobile terminal, and at least the mobile terminal ID A store visit log that is received from the mobile terminal and generated as a store visit log by associating them. A store information recording unit that records the store ID, a store visit log recording unit that records the store visit log, the station ID, and a store ID that identifies the store displayed on the website, and the access log recording unit A store visit log generating unit for generating a store visit confirmation log for confirming that a user who has browsed the website has visited the store based on the access log recorded in the store visit log recording unit, and the store visit log A store visit confirmation information processing system having a store visit confirmation log recording unit for recording a confirmation log.

  By configuring as in the present invention, a web page access log, which has been managed separately in the past, is associated with a record (visit log) indicating that the user actually visited a restaurant. It is possible to generate a store visit confirmation log. Thereby, it is possible to easily confirm whether the user who has browsed the Internet website has actually visited the restaurant. This makes it possible to measure the effects of store pages, banner advertisements, direct mail, etc. posted on the web page.

  In the invention of claim 2, the access log generation unit generates an access log by associating the portable terminal ID with the store ID, and the store visit confirmation log generation unit is portable from the access log recording unit. For each terminal ID, a store ID associated therewith is extracted, a station ID associated therewith is extracted for each portable terminal ID from the store visit log recording unit, and the extracted store ID and station ID Is matched by referring to the store information recording unit, and if it matches, information indicating that the user who has browsed the website has visited the store is associated with the portable terminal ID. Is a store visit information processing system.

  By configuring as in the present invention, it is possible to generate a store visit confirmation log indicating whether a user who has browsed a website on which information related to a store where a station is installed has actually visited the store.

  In the invention of claim 3, the portable terminal further includes a contactless IC chip for communicating with the station, and the station further includes an antenna for communicating with the contactless IC chip. When communication is established between the portable terminal and the station via the contactless IC chip and the antenna, the portable terminal application designated by the communication is activated in the portable terminal. This is a store visit confirmation information processing system.

  The mobile terminal and the station can communicate with each other in a non-contact manner by adopting the configuration of the present invention. For example, by adopting FeliCa (registered trademark) as a non-contact IC chip, communication is completed in a very short time, which is more convenient than a case where, for example, a two-dimensional barcode is read and a predetermined server is accessed.

  In the invention of claim 4, the station further counts the number of times of communication with the portable terminal, stores the counted number of times as an issue counter, and the station ID and a first for connecting to the server Address information, a storage unit that stores an encryption key predetermined for each station, a fingerprint calculation unit that calculates a fingerprint using at least the station ID, the issue counter, and the encryption key, A store visit confirmation information process comprising: a URL calculating unit that calculates a second address for connecting to the server using a fingerprint and the first address each time the portable terminal communicates with the station. System.

  By configuring as in the present invention, it is possible to prevent a third party from illegally using the system of the present invention by falsifying a properly generated URL.

  In the invention of claim 5, the station ID further includes the encryption key corresponding to the station ID, and the server is further included in the second address when the portable terminal is connected. A reception history storage unit that stores the issuance counter, and when the issue counter included in the second address received from the mobile terminal is not stored in the reception history storage unit, the received issue counter, Same as the station calculating the second address by using the station ID acquired from the second address when the portable terminal is connected to the server and the encryption key included in the station ID. Fingerprint for determining whether the second address is normally calculated by an algorithm Calculated, a visit check information processing system including a verification unit, a said received fingerprint and the calculated fingerprint second address comprises determines whether match.

  With respect to the configuration of the above-described invention, it is possible to verify whether the URL is a properly issued URL.

  The invention according to claim 6, wherein the server acquires the mobile terminal ID when the fingerprint calculated by the verification unit matches the fingerprint acquired when the mobile terminal is connected. Information processing system.

  By providing such processing, unauthorized use of the service due to access from other than the mobile terminal can be prevented.

By using the store visit confirmation information processing system of the present invention, it becomes possible to confirm whether or not a user who has browsed a website on which information such as a restaurant has actually visited the restaurant is valuable marketing. Data can be generated.

  Hereinafter, the store visit confirmation information processing system 1 according to the first embodiment of the present invention will be described with reference to FIGS. 1 to 7. FIG. 1 is a conceptual diagram showing an example of the entire system configuration of a store visit confirmation information processing system 1 according to the present invention. The store visit information processing system 1 includes a server 2, a station 3 (R / W device), and a mobile terminal 4.

  The station 3 is a terminal device (R / W device) installed in each store such as a restaurant, and is connected to a non-contact IC chip 41 of the portable terminal 4 to be described later via an antenna 31 provided in the station 3. An apparatus that performs communication in a non-contact manner. The storage unit 301 of the station 3 includes information for identifying the station 3 (station ID), a URL to be accessed by the mobile terminal 4 that has performed communication, a date (provided from a timer (not shown) in the station 3), and the like. The information is stored and has a function of transmitting the information to the portable terminal 4 when communicating with the portable terminal 4. Furthermore, when the mobile terminal 4 receives the information, the mobile terminal 4 has a function of starting an application (for example, a web browser or a mail application) introduced in advance in the mobile terminal 4.

  The mobile terminal 4 is, for example, a mobile phone, PHS, PDA, etc., and is a communication terminal that can communicate with the antenna 31 of the station 3 in a non-contact manner. Therefore, the portable terminal 4 is equipped with a non-contact IC chip 41 that enables communication with the station 3, and transmits / receives data to / from the station 3. An example of the mobile terminal 4 is a mobile phone equipped with a FeliCa (registered trademark) function, for example. The mobile terminal 4 stores a mobile terminal ID capable of uniquely identifying the mobile terminal 4 in the storage unit 42 (the mobile terminal ID is assigned by a communication company by a predetermined method). When predetermined information is received from the station 3, the received information and the mobile terminal ID are connected to the server 2 indicated by the URL included in the received information, and then the information is transmitted to the server 2. . Instead of the mobile terminal ID, an ID (IDm) uniquely assigned to the non-contact IC chip may be used.

  The server 2 can transmit and receive data to and from the mobile terminal 4 via the Internet, for example, provides information relating to restaurants to the mobile terminal 4 and the like, records a log (access log) of its browsing record, 4. Record the visit to the restaurant from 4 (visit log), and generate a store visit log combining them based on the access log and the visit log. For convenience of explanation, a case where all the functions are mounted on one server 2 will be described. However, these functions may be distributed to a plurality of servers 2. The data held by the server 2 is not particularly limited to restaurant information.

  The server 2 includes an access log generation unit 5, an access log recording unit 6, a store visit log generation unit 7, a store visit log recording unit 8, a store information recording unit 9, a store visit confirmation log generation unit 10, and a store visit confirmation log recording unit 11. Have. Although not shown, the server 2 includes at least a computing device such as a CPU, a storage device such as a ROM and RAM, a hard disk, and a communication device that transmits and receives data via the Internet. Other hardware such as an input device such as a display device or a display device such as a display may be provided. Each recording unit of the present invention preferably records data in the storage device. In addition, each processing unit stores its program, module, etc. in the storage device, and each function of the present invention is appropriately read out according to the processing and executed by the arithmetic device. Is realized.

  The access log generation unit 5 generates a log (access log) of a restaurant website viewed by the user via the Internet and records it in the access log recording unit 6. Preferably, when the user browses the website of the restaurant on the mobile terminal 4, the mobile terminal ID of the mobile terminal 4 that is accessing the information and the information identifying the restaurant (store ID. For example, the URL of the restaurant or the store Are recorded in the access log recording unit 6 in association with each other. In addition, although the case where the portable terminal 4 is identified by portable terminal ID below is demonstrated, you may identify based on the user ID uniquely given to a user by prior member registration. Furthermore, even if a user is identified by a portable terminal ID (to be described later) by storing the user ID and the portable terminal ID in association with each other (not shown) in the server 2, the user ID is appropriately stored. By referring to the table, the user can be specified from the portable terminal ID.

  The access log recording unit 6 records the mobile terminal ID and the store ID as a log in association with each other. As described above, the store ID may be the URL of a restaurant website viewed by the user, or may be information that uniquely identifies a restaurant. In the case of the store ID, the URL and the ID are set so that it is possible to specify which restaurant information is posted on the URL of the access log accessed by the user. It is preferable that an information recording unit such as a database associated with is provided in the server 2 for example, and the access log generation unit 5 records the information in the access log recording unit 6 after referring to it. The access log recording unit 6 is schematically shown in FIG. As shown in FIG. 3, the time at which a session starts, the time at which it ends, and a store ID such as a URL or information for identifying a store that has traveled within a session may be sequentially recorded.

  The store visit log generation unit 7 receives information (for example, a station ID) indicating that the user has actually visited the store from the mobile terminal 4 and records it in the store visit log recording unit 8 as a store visit log. Specifically, at least a mobile terminal ID and information (station ID) for identifying the station 3 are received from the mobile terminal 4 and recorded in association with each other. At this time, a date or the like may be further recorded.

  The store visit log recording unit 8 records a store visit log. At least portable terminal ID and station ID are matched and recorded as a log. A store visit log recording unit 8 is schematically shown in FIG.

  The store information recording unit 9 records the station ID and the store ID (URL, information for identifying the store, etc.) in association with each other. That is, information indicating which station 3 is installed in which restaurant is recorded. The store information recording unit 9 is schematically shown in FIG.

  The store visit log generation unit 10 is based on the access log recorded in the access log recording unit 6 and the store visit log recorded in the store visit log recording unit 8 based on a predetermined timing or an instruction from the operator of the server 2. Then, a store visit log indicating whether the user who browsed the restaurant website actually visited or did not visit the store is generated. Specifically, the mobile terminal ID and the store ID (information identifying the URL and the store) are extracted from the access log. Then, the store visit log is searched based on the portable terminal ID. If there is a store visit log associated with the mobile terminal ID, the station ID is extracted and the store ID (information identifying the URL or the store) associated with the station ID is stored from the store information recording unit 9. Search for. For each mobile terminal ID, a visit confirmation log that summarizes when and which website page (store page) was browsed (recorded restaurant information) and when the restaurant was visited. Can be generated. By performing such processing, it is possible to generate a store visit confirmation log for confirming whether the user who browsed the restaurant website actually visited or did not visit the store.

  The store visit confirmation log recording unit 11 records the store visit confirmation log generated by the store visit confirmation log generation unit 10. The store visit log recording unit 11 is schematically shown in FIG.

  Each of the recording units described above is preferably recorded in various data storage formats such as a database and a data file. The data storage format is not limited to a database or data file, and any data storage format may be used.

  Next, an example of the processing process of the store visit confirmation information processing system 1 of the present invention will be described with reference to the flowchart of FIG. 2 and the conceptual diagram of FIG. The station 3 is installed in each restaurant, and the station ID is stored in the storage unit 301 of the station 3. In association with the station ID, a store ID such as a restaurant name and URL is recorded in the store information recording unit 9. FIG. 5 schematically shows this, and in FIG. 5, store ID, URL, and station ID are recorded in association with each other.

  When searching for a restaurant to be used by a user who owns the mobile terminal 4 via the Internet, the mobile terminal 4 accesses a predetermined server and inputs conditions and the like. Then, the predetermined server receives the search condition and returns a list of restaurants matching the search condition to the mobile terminal 4. When the list is displayed on the portable terminal 4, the display request is passed to the predetermined server by selecting a website of a restaurant to be used from the list. At this time, the portable terminal ID is also sent from the portable terminal 4 to a predetermined server. By accepting the display request by a predetermined server, the content of the website of the restaurant selected by the user is sent to the mobile terminal 4 and the access log generation unit 5 of the server 2 accesses the website of the restaurant. Information such as the user's mobile terminal ID, store ID (URL or information identifying the store), and the date of access is recorded in the access log recording unit 6 as an access log. In this way, an access log that is an access log via the Internet from each user is recorded in advance.

  On the other hand, the user visits the restaurant after determining the restaurant to be used by browsing the website of the restaurant on the Internet in this way. Then, the user's portable terminal 4 is brought close to the station 3 installed in the restaurant when entering the restaurant, during entering the store, or when leaving the store (S100).

  When the user's mobile terminal 4 and the station 3 approach a predetermined distance (a distance at which communication is possible between the station 3 and the mobile terminal 4), communication is started between the mobile terminal 4 and the station 3 ( S110). Then, the station 3 transmits the date, the station ID, and URL information stored in advance in the storage unit 301 of the station 3 to be accessed from the portable terminal 4 to the portable terminal 4 (S120). Such information is received by the portable terminal 4 (S130). For example, if the station ID of station 3 is “stID_1”, the visit date is “Wednesday, October 25, 2006”, and the URL to be accessed is “http://mobile.gnavi.co.jp/” Information is read from the station 3 and transmitted to the mobile terminal 4. These pieces of information are received by the portable terminal 4. At this time, various information may be transmitted to the portable terminal 4 as necessary. For example, by providing a numeric keypad (not shown) or the like in the station 3, the station 3 may accept an input such as an amount of money used by the user and transmit the information to the mobile terminal 4.

  In the mobile terminal 4 that has received these information, in addition to the received information, the mobile terminal ID stored in advance in the storage unit 42 of the mobile terminal 4 is further extracted, and the information received from the station 3, the mobile terminal ID, Is transmitted to the server 2 corresponding to the URL included in the received information (S140). That is, the URL of the server 2 to be accessed is “http://mobile.gnavi.co.jp/”, and its parameters are station ID, visit date, mobile terminal ID (stored in the mobile terminal 4). What is necessary is just to include "0001" as portable terminal ID. Therefore, when transmitting, “http://mobile.gnavi.co.jp?stid=stID_1&date=20061025_wed&mid=0001” is transmitted. In the above, “stid” indicates the “station ID”, “date” indicates the store visit date, and “mid” indicates the mobile terminal ID. FIG. 7 schematically shows this. The information may be automatically transmitted from the portable terminal 4 to the server 2, but as shown in FIG. 7, the information may be transmitted after confirmation with the user of the portable terminal 4. In addition, when information other than the above, for example, information such as the amount used by the user of the mobile terminal 4 is received from the station 3, it is preferable to transmit them to the server 2. As a result, the server 2 can grasp how much money the user has consumed.

  In this way, when the station ID, the store visit date, and the mobile terminal ID are transmitted from the portable terminal 4 to the server 2, the store visit log generation unit 7 receives such information (S150). Then, the store visit log generation unit 7 searches for the first access to the server 2 based on the received mobile terminal ID (searches whether the same mobile terminal ID exists in the store log recording unit 8). ). If it is not the first access (when the same portable terminal ID is present in the store visit log recording unit 8), the store visit log recording unit displays the store visit date and station ID received from the portable terminal 4 in association with the portable terminal ID. The status is updated by recording it in 8 (S170).

  On the other hand, when it is the first access (when the same portable terminal ID does not exist in the store visit log recording unit 8, a data area for storing information associated with the portable terminal ID in the store visit log recording unit 8 is provided. The received mobile terminal ID, station ID, and store visit date are stored in the data area in association with each other (S180).

  When the mobile terminal 4 accesses the server 2 in this way, a predetermined content (for example, a message screen such as “Thank you for coming to the store”) is transmitted from the server 2 to the mobile terminal 4. Is received and displayed by the portable terminal 4 (S200, S210).

  On the other hand, when the server 2 accepts a predetermined timing or a predetermined operation from the manager or the like, the store visit confirmation log generation unit 10 records the access log recorded in the access log recording unit 6 and the store visit log recording unit 8. The store visit log is generated based on the store visit log recorded in (S220) and recorded in the store visit log recording unit 11.

  For example, the store visit log generation unit 10 first extracts a store ID such as a URL accessed for each portable terminal ID or information for identifying a store, and an access date from the access log recording unit 6 as shown in FIG. . Further, the store visit confirmation log generation unit 10 extracts a station ID and a store visit date for each mobile terminal ID from the store visit log recording unit 8 as shown in FIG. Then, the access log associated with the mobile terminal ID is matched with the store visit log. Then, for each portable terminal ID, the store ID such as the accessed URL or information for identifying the store is associated with the accessed date, station ID, and store visit date. 9, it is determined whether or not the store ID such as the URL or information for identifying the store and the station ID match those of the same store. That is, it is determined whether the station ID corresponds to the URL. If they match, it means that the user who accessed the URL has visited the restaurant, so the store ID (URL, information identifying the store, etc.) is extracted from the store information recording unit 9 For each terminal ID, the store ID, the date of accessing the URL, and the date of visiting the store ID are generated as a store visit confirmation log and recorded in the store visit log recording unit 11. On the other hand, if it does not match, it means that the user who browsed the URL has not visited the restaurant, so for each mobile terminal ID, the restaurant name, the store ID, the date of accessing the URL, and not visiting And the like are recorded in the store visit log recording unit 11.

  As described above, the store visit log generation unit 10 executes the process of associating the access log with the store visit log, thereby creating a meaningful data by associating the access log and store visit log, which had been completely separated in the past. It becomes possible to do.

  Hereinafter, a system 100 according to a second embodiment of the present invention will be described with reference to FIGS. 8 and 9. FIG. 8 is a conceptual diagram of the second embodiment, and FIG. 9 shows an example of a processing process. In addition, about the same structure as the above-mentioned 1st Embodiment, the same reference number is attached | subjected and the overlapping description is not performed.

  The station 300 according to the present embodiment includes a storage unit 301. The storage unit 301 includes a part of a URL (first address: for example, http: // mobile) for connecting the mobile terminal 4 to the server 200. .gnavi.co.jp /) and an ID uniquely assigned to the station 300 (for example, hexadecimal 8 digits. This ID may be the same as or different from the above-mentioned station ID) And a later-described encryption key (a secret keyword uniquely assigned to the station 300 and a character string having an arbitrary length). The station 300 further includes a counter 302 that counts the number of times of communication with the mobile terminal 4, a fingerprint calculation unit 304 that calculates a fingerprint (hash value) described later, and a URL (second address) transmitted to the mobile terminal 4. ) Is calculated using the above-described first address or the like.

  Hereinafter, a method of calculating a URL (second address) with the above configuration will be described with reference to FIG.

  First, when communication is started between the mobile terminal 4 and the station 300 (ST1), the fingerprint calculation unit 304 uses the station ID (SSSSSSSS) assigned to the station 300 and the counter value held by the counter 302. A fingerprint (FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF) is calculated by a predetermined algorithm (for example, a hash function such as MD5) using (CCCCCCCC) and an encryption key (ST2). Note that the counter 302 internally stores a 32-bit unsigned integer value (8 hexadecimal digits) and counts up the counter value every time it communicates with the mobile terminal 4. The counter value is designed to return to 0 when the counter value exceeds a predetermined value (upper limit value).

Next, the URL calculation unit 306 adds the station ID and the latest counter value held by the counter 302 to the calculated fingerprint in addition to a part of the URL (first address) stored in the storage unit 301, URL (second address) to be transmitted to 4 is calculated (ST3). For example, the calculated URL (second address) is
http://mobile.gnavi.co.jp?S=SSSSSSSS&C=CCCCCCCC&F=FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFF
It is an address like this.

  Next, the calculated URL is transmitted to the portable terminal 4 via the antenna 31 in the station 300 (ST4).

  Here, the counter 302 increments the held counter value (ST5). On the other hand, the mobile terminal 4 that has received the URL (second address) generated by the station 300 accesses the server 200 (ST6).

  The server 200 generally has the same configuration as that of the first embodiment described above, but further includes a reception history storage unit 201 that stores a reception history of counter values, and a verification unit 205 that performs a verification process described later. Features. In addition to the first embodiment, the store information recording unit 5 holds, for each restaurant, the same data as an encryption key for use in a verification process described later.

  Referring to FIG. 5, when the server 200 is accessed in ST6 described above, the verification unit 205 acquires “station ID”, “counter value”, and “fingerprint” from the received URL (ST7). Next, the fingerprint is calculated using the same algorithm (for example, MD5) as in the station 300 using the encryption key previously stored in the store information storage unit 5, the acquired station ID, and the counter value. To do. The calculated result is compared with the value (fingerprint) acquired in ST7, and if both match, the process proceeds to the next process (authentication process: ST8). If they do not match, an error notification screen (not shown) is transmitted to the portable terminal 4.

  When the URL is appropriate in the authentication step ST8, the server 200 acquires the mobile terminal ID of the mobile terminal 4. Since the acquisition method of portable terminal ID is implement | achieved by the well-known part previously defined by the carrier of a portable terminal, detailed description is abbreviate | omitted here (mobile terminal ID acquisition process: ST9).

  Next, the verification unit 206 compares the acquired counter value with the counter value stored in the reception history storage unit 201. (1) When the counter value is not received (or within a predetermined number range received in the past) (2) When the received counter value has been received and the mobile terminal ID at the previous reception and the mobile terminal ID acquired at this time match and the elapsed time from the previous reception is within a predetermined time A predetermined service is started (counter value comparison step: ST10). Server 200 updates the data in reception history storage section 201 after the service is started (ST11).

  As described above, the URL is properly issued by the station 300 by performing the authentication process. Furthermore, in the portable terminal ID acquisition step, it is possible to prevent a case where a properly issued URL is acquired by some method and accessed from other than the portable terminal for which the URL is properly issued. Further, in the case of (1), it is possible to prevent an attempt to illegally use a predetermined service a plurality of times by using a properly issued URL a plurality of times by the counter value collation step. Note that a measure is taken in (2) to compensate for the user's disadvantage that occurs when a mobile terminal user who has acquired an appropriate URL fails to access the server 200 for some reason. The elapsed time can be set as appropriate.

  Note that the station ID for identifying the station 300 is preferably transmitted when the second address is transmitted from the station 300 to the portable terminal 4.

  Since the subsequent steps are associated with the access log and stored in the store visit log storage unit 8 by the same processing as the store visit information described in the first embodiment, duplicate description is omitted.

  In the second embodiment described above, by providing a clock (not shown) that can be synchronized with the server 200 in the station 300, the exact time at which the portable terminal 4 communicated with the station 330 is indicated by the URL (second address). ) And sending information indicating that the URL has been generated to the server 200 via the Internet, for example, separately from the mobile terminal, can also prevent unauthorized use of the system. In this case, the counter 302 is not necessary.

  In the above embodiment, a restaurant has been described as an example. However, the present invention is not particularly limited to a restaurant as a real store, and is consumed in both a web page in cyberspace and an actual store. It can be widely applied as a method for knowing the trends of people.

  In addition, in the above-described embodiment, a mobile terminal incorporating a non-contact IC chip has been described as an example of a method for acquiring the store visit log from the user. However, for example, the positional information acquired by GPS or the above-described QR A method of guiding to a predetermined server with a code is also available. As described above, the system according to the present invention supports a plurality of methods of acquiring store visit logs, so that it is possible to grasp the trends of mobile terminal users that do not have a built-in non-contact IC chip, resulting in an increase in stores that can be analyzed. To do.

By using the store visit information processing system 1 (100) of the present invention, it becomes possible to confirm whether or not a user who has browsed a restaurant website has actually visited the restaurant, and valuable marketing data. Can be generated.

It is a conceptual diagram which shows typically an example of the system configuration | structure of 1st Embodiment of this invention. It is a flowchart which shows typically an example of the process of 1st Embodiment of this invention. It is an example which shows typically the access log recording part of 1st Embodiment. It is an example which shows typically the store visit log recording part of 1st Embodiment. It is an example which shows the store information recording part of 1st Embodiment typically. It is an example which shows typically the store visit confirmation log recording part of 1st Embodiment. In 1st Embodiment, it is a figure which shows typically an example of the screen of a portable terminal at the time of accessing a server from a portable terminal. It is a conceptual diagram which shows typically an example of the system configuration | structure of 2nd Embodiment. It is a time chart which shows an example of a processing process of a 2nd embodiment typically.

Explanation of symbols

1: Visit confirmation information processing system 2: Server 3: Station 4: Mobile terminal 5: Access log generation unit 6: Access log recording unit 7: Visit log generation unit 8: Visit log recording unit 9: Store information recording unit 10: Visit Confirmation log generation unit 11: Visit check log recording unit 100: Visit check information processing system 200: Server 201: Reception history storage unit 205: Verification unit 300: Station 301: Storage unit 302: Counter 304: Fingerprint calculation unit 306: URL Calculation unit

Claims (6)

A station in which a unique station ID is stored in advance, a portable terminal capable of communicating with the station and having a unique portable terminal ID stored in advance, and a server capable of transmitting and receiving information to and from the portable terminal A store visit confirmation information processing system,
The server
An access log generating unit that generates an access log indicating that the mobile terminal has browsed information on a website related to a store;
An access log recording unit for recording the access log;
By communicating between the station provided in the store and the mobile terminal, the mobile terminal receives the station ID received from the station and the mobile terminal ID from at least the mobile terminal, and associates them with each other. A store visit log generation unit that generates a store visit log,
A store visit log recording unit for recording the store visit log;
A store information recording unit that records the station ID in association with a store ID that specifies a store displayed on the website;
Based on the access log recorded in the access log recording unit and the store visit log recorded in the store log recording unit, a store visit log generation for generating a store visit confirmation log for confirming that the user who viewed the website has visited the store And
A store visit log recording unit for recording the store visit log;
A store visit information processing system characterized by comprising: The access log generation unit
An access log is generated by associating the mobile terminal ID with the store ID,
The store visit log generation unit
The store ID associated with each portable terminal ID is extracted from the access log recording unit, the station ID associated therewith is extracted for each portable terminal ID from the store log recording unit, and the extraction is performed. It is determined by referring to the store information recording unit whether the store ID and the station ID match, and if they match, the user who browsed the website visits the store in association with the mobile terminal ID To generate a store visit confirmation log
The store visit information processing system according to claim 1. The portable terminal further includes a contactless IC chip for communicating with the station,
The station further includes an antenna for communicating with the contactless IC chip;
When communication is established between the portable terminal and the station via the contactless IC chip and the antenna, the portable terminal application designated by the communication is started in the portable terminal.
The store visit information processing system according to claim 1 or claim 2, wherein The station further includes
A counter that counts the number of times of communication with the mobile terminal and stores the counted number of times as an issue counter;
A storage unit for storing the station ID and first address information for connecting to the server, and an encryption key predetermined for each station;
A fingerprint calculation unit that calculates a fingerprint using at least the station ID, the issue counter, and the encryption key;
A URL calculating unit that calculates a second address for connecting to the server using the fingerprint and the first address every time the portable terminal communicates with the station;
The store visit information processing system according to any one of claims 1 to 3, further comprising: The station ID further includes the encryption key corresponding to the station ID,
The server further includes:
A reception history storage unit for storing the issue counter included in the second address when the mobile terminal is connected;
When the issue counter included in the second address received from the portable terminal is not stored in the reception history storage unit, the received issue counter, and when the portable terminal connects to the server, the first counter The second address is normally calculated by the same algorithm that the station calculates the second address using the station ID obtained from the address 2 and the encryption key included in the station ID. A verification unit for calculating a fingerprint for determining whether or not the fingerprint is included, and determining whether or not the fingerprint included in the received second address matches the calculated fingerprint;
The store visit information processing system according to claim 4, further comprising: The server
When the fingerprint calculated by the verification unit matches the fingerprint acquired when the mobile terminal is connected, the mobile terminal ID is acquired.
The store visit information processing system according to claim 5.

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