JP6226008B2 - Information distribution system and information distribution method - Google Patents

Description

Detailed Description of the Invention

  The present invention relates to an information distribution system and an information distribution method for distributing information to portable devices.

Conventionally, for example, when a supermarket or a store tries to introduce a website that introduces a product targeted for sale, the URL, a search keyword, and a two-dimensional barcode are described in an advertisement poster related to the product. Or informing them with audio or video in a product introduction video or the like.
Visitors who are interested in this notice start their own mobile phone, smartphone, tablet computer, or other portable terminal (hereinafter referred to as “client device”) and enter the URL in the browser, or search for it. It was necessary to start an engine and input a search keyword, or to take a picture of a two-dimensional barcode and make the barcode reader recognize it.

  Further, in this way, when a user of a client device such as a customer visitor (hereinafter referred to as “user”) accesses a website such as product introduction using the client device, An information distribution system that displays advertisements of companies or products, services, sales information such as news and digital contents (hereinafter collectively referred to as “advertising etc.” or “advertising information”) and notifies the user. Is provided.

  As a method of displaying an advertisement or the like on a website on a client device with such an information distribution system, a method of displaying an advertisement or the like as a part of the website accessed by the user and displaying it on the client device (banner advertisement type); Software development kit (hereinafter referred to as “SDK”) that secures a display area for advertisements, etc. is incorporated into application software (hereinafter referred to as “application software”) that operates on the client device. There is a display (advertisement SDK built-in type) or the like that displays an advertisement or the like in a display area such as an advertisement displayed on the screen when operated.

As an example of this banner advertisement type, there is an advertisement distribution system described in Japanese Patent Application Laid-Open No. 2009-99075, in which a client device receives a web page that can display advertisement content, and the client device receives the advertisement content. Information indicating that is clicked is described on the Web page.
In addition, the SDK for advertising type includes Google inc. There is an ad distribution system such as Admob that provides services. In this system, the distributor of the application software incorporating the SDK for displaying the advertisement area can receive the advertisement fee according to the number of accesses such as the advertisement displayed there.

  A system that provides advertisement fees to website operators and application software providers that publish such advertisements is called an affiliate service, and the advertisement fee is determined by the number of times an advertisement image is displayed to the user. Impression guaranteed type that charges for the click, click guaranteed type that charges according to the number of times the user clicked the advertisement etc., and when the user actually clicks the advertisement etc. and the deal is actually closed on the advertiser's website Payment is made according to a charging method such as a result guarantee type that charges according to the number of cases.

JP 2009-99075 A AdMob Solution Internet <http: // jp. admob. com / appdevs>

However, as in the past, in places where many people gather, such as supermarkets and stores, event venues, seminar venues, stations and bus stops, etc., these posters and videos can be used to make products and services, The method of introducing URLs, search keywords, and two-dimensional barcodes of Web sites and application software download pages (hereinafter collectively referred to as “Web sites”) regarding news, weather, event venue guidance, etc. The link information to the Web site could not be transmitted directly to the client device.
For this reason, even if the user is interested in the corner website, it takes time and effort to access the website.

Therefore, the present invention simply sets the URL of the website of the product that the store or the like is desired to promote as the input information and sets it as the website URL information of the product or the like in the link information destination transmission server arranged in the store. The link destination information of the product site can be displayed in a pop-up screen on the screen of the client device of the customer who has visited or near the store, and easily leads the customer to the product site. An object is to provide an information distribution system and an information distribution method.

  Also, in addition to the URL information of the product site, advertising information created by the store can be displayed as input information on the screen of the client device of the customer. It is an object of the present invention to provide an information distribution system and an information distribution method that can be introduced and stimulate customer's desire to purchase products.

      The present invention generates pop-up display data by combining input information such as advertisements created by a store and the like and Web site URL information of a product or the like that the store or the like wants to promote, and uses the short-range wireless communication for the pop-up display data. A link destination information transmission server to be used and transmitted, and pop-up display data transmitted from the link destination information transmission server are received, and a pop-up screen is generated by combining the URL information of the product etc. and the store advertisement information. And providing an information distribution system and an information distribution method comprising a client device for displaying the pop-up screen on a display.

      Further, according to the present invention, when the client device senses that the website URL information of the product etc. is indicated on the pop-up screen displayed on the display, the indicated website of the product etc. is displayed on the display. An information distribution system and an information distribution method are provided.

      Further, the present invention generates pop-up display data by combining input information such as advertisements created by a store and the like and Web site URL information of a product or the like that the store or the like wants to promote, and identifies the pop-up display data and self When a link destination information transmission server that transmits information using short-range wireless communication and pop-up display data transmitted from the link destination information transmission server are received, its own identification information is returned to the link destination information transmission server. And providing an information distribution system and an information distribution method comprising a client device that generates a pop-up screen combining the URL information of the website of the product and the store advertisement information and displays the pop-up screen on a display. To do.

  According to the present invention, the link destination information transmission server transmits the link destination information to the Web site and the input information such as the advertisement information uniquely created by the store as pop-up display data to the client device, and the client device inputs the input information. It is possible to provide an information distribution system and an information distribution method that can easily acquire advertisement information and the like of a store or the like by displaying information in a pop-up and easily accessing a website for input information. .

  An embodiment of the present invention will be described using examples as follows.

The block diagram for demonstrating the whole system of the information delivery system of 1st Example Functional block diagram for explaining the functional configuration and operation of the link destination information transmission server 20 of the first embodiment The figure explaining the input screen of the link destination information which the input / output control part of a 1st Example displays The figure for demonstrating the URL structure of the link destination information used in a 1st Example. Functional block diagram for explaining the functional configuration and operation of the client device 30 of the first embodiment The figure which shows the pop-up screen which the client apparatus 30 of the 1st Example displayed The figure for demonstrating the URL structure of the client Web screen data of 1st Example Configuration diagram of a screen displayed by client device 30 of the first embodiment based on client Web screen data from Web screen transmission server 40 Functional block diagram for explaining the functional configuration and operation of the Web screen transmission server 40 of the first embodiment The figure for demonstrating the data table of the database part 420 for Web screen transmissions of the Web screen transmission server 40 of 1st Example. Overall flow chart for explaining the operation of the information distribution system in the first embodiment Overall flow chart for explaining the operation of the information distribution system in the second embodiment Functional block diagram for explaining the functional configuration and operation of the link destination information transmission server 20 of the second embodiment Functional block diagram for explaining the functional configuration and operation of the Web screen transmission server 40 of the second embodiment The figure for demonstrating the data table of the database part 420 for Web screen transmissions of the Web screen transmission server 40 of 2nd Example. Flow chart for explaining the operation of the Web screen transmission server 40 of the third embodiment Functional block diagram for explaining the functional configuration and operation of the Web screen transmission server 40 of the third embodiment The figure for demonstrating the data table preserve | saved at the web screen template part 721 of the web screen transmission server 40 of 3rd Example.

A first embodiment of the present invention will be described using an information distribution system as shown in FIG.
FIG. 1 is a block diagram for explaining the entire system of the information distribution system according to the embodiment. In this figure, reference numeral 10 denotes an Internet communication network. The Internet communication network 10 is arranged in a store such as a store, and a link destination information transmission server 20 for transmitting link destination information to a user who has visited the store, and a user who visits the store. Used by the client device 30 that receives the link destination information from the link destination information transmission server 20, and displays on the client device in response to a Web screen transmission request using the link destination information from the client device 30. A Web screen transmission server 40 that transmits a Web screen to be transmitted, a product Web site server 50 that manages a Web site such as a product that a store or the like wants to introduce to a user, and an advertiser's Web site that is published on the Internet When the banner advertisement of this site is displayed on the client device 30, For example, when clicked (hereinafter, “instruction” is described as an example of “click”), the Web site is displayed on the screen of the client device 30 controlled by the Web screen transmission server 40 and the advertisement distribution server 70. In order to guide the user to the advertiser website of the advertiser server 60 and the advertiser server 60 to be displayed, the advertisement distribution server 70 of the web server that provides banner advertisement information of the advertiser website is connected to each other. Access to the site and data communication are performed based on the URL.
Here, the advertisement distribution server 70 arranges the banner advertisement when the banner advertisement is clicked by the user and the advertiser server 60 guides the screen of the client device 30 on the website providing the banner advertisement. The web site is configured to provide data related to the advertising fee defined in the contract with the advertiser server 60.

In this figure, a link destination information transmission server 20 is a tablet computer arranged in a store such as a supermarket or a store, and is connected to Google Inc., USA. Is a device equipped with Android 3.1 developed as a platform. In addition, this tablet computer is equipped with a short-range wireless communication function that is compliant with the international standard Bluetooth defined in IEEE 802.15.1. Further, this computer has a CPU and a memory built therein, and the CPU performs information processing by a computer program stored in the memory, thereby realizing a functional configuration as shown in FIG.
In this realization function, at least the server 20 uses a link destination information generation function for guiding a client device 30 of a customer to a specific website and a Bluetooth technology with the client device 30 in the vicinity. There is a short-range wireless communication function for performing range wireless communication. As a technology for exchanging messages with the client device 30 using this Bluetooth technology, Google Inc. Application software "CommeAX (TM)" that can be downloaded from the following site of Android Market operated by Android.
https: // market. android. com / details? id = net. comeax & feature = search_result
In the embodiment, the Bluetooth technology is used as a short-range wireless communication function. However, in the present invention, short-range wireless communication capable of performing wireless communication with a nearby client device 30. Any technology may be used, for example, a technology for recognizing and communicating with a nearby client device 30 using GPS, Wi-Fi Direct, the latest wireless LAN standard established by the Wi-Fi Alliance, and short-range wireless for home appliances. A technology such as ZIGBEE, which is one of communication standards, may be used as a short-range wireless communication technology.

The functional configuration and operation of the link destination information transmission server 20 will be described below based on the functional block diagram shown in FIG.
In the figure, a display unit 21 is arranged on one surface of the tablet computer of the server 20 and is a platform display for inputting and displaying information to the server.
The input / output control unit 22 controls the input and display of information to the display unit 21. In this embodiment, the input screen for link destination information shown in FIG. 3 is displayed on the display unit 21 and displayed there. URL information of websites (hereinafter referred to as “product website URL information”) regarding stores and products, which are input items, advertisement contents desired to be notified by the store, and information such as store photos (hereinafter referred to as “store advertisement information”). .) As input information.
The link destination information generation unit 23 acquires the input information from the input / output control unit 11, and the unique identification for specifying the Web site URL information of the product and the link destination information transmission server 20 stored in the storage unit 24. In combination with information (hereinafter referred to as “SID”), it is generated as link destination information to the Web screen transmission server 40. This link destination information is, for example, URL information as shown in FIG. 4, with the domain name of the Web screen transmission server 40 being described, the SID being described as a subdomain name, and the Web site URL information such as a product being described as a file name. Has been.
In this embodiment, the link destination information is described using an example of transmitting in the URL format. However, in the present invention, if the link destination information is transmitted to the client device 30 and accessed, the link destination information is transmitted. Any technology such as data communication can be used if the server is configured to be accessible.
Further, the link destination information generating unit 23 combines the link destination information with the store advertisement information created by the store, and generates pop-up screen display data that forms a pop-up screen as shown in FIG.

The storage unit 24 stores SID, input information from the input / output control unit 22, display information displayed on the display unit 21, pop-up screen display data transmitted to the client 30, client information transmitted from the client 30, and the like. ing.
The signal conversion unit 25 performs signal conversion processing in order to distribute pop-up screen display data to the client device 30 by short-range wireless communication using Bluetooth.
The short-range wireless communication unit 26 uses the short-range wireless communication using Bluetooth with the client device 30 to control communication with the pop-up screen display data converted by the signal conversion unit. Is going.
The antenna unit 27 is an antenna for performing short-range wireless communication between the link destination information transmission server 20 and the client device 30.

In the link destination information transmission server 20 configured as described above, first, in response to a request from a store or the like, the link destination information generation unit 23 changes the input items of the pop-up screen display data shown in FIG. Is displayed on the display unit 21. When the person in charge of the store inputs the Web site URL information such as products and the store advertisement information from the display unit 21 for the displayed input items, the input / output control unit 22 records the input information in the storage unit 24.
The link information generation unit 23 generates a URL as shown in FIG. 4 as link destination information, and converts the text information including the link destination information and the store advertisement information into an SPP that is a profile for converting the Bluetooth device into a virtual serial port. Using (Serial Port Profile), the data is arranged in a pop-up screen display data format. The link information generation unit 23 outputs the pop-up screen display data to the signal conversion unit 25, converts the data to a short-range wireless communication signal by the signal conversion unit 25, and outputs the signal to the short-range wireless communication unit 26.
The short-range wireless communication unit 26 transmits the converted pop-up screen display data to the client device 30 using the antenna unit 27.
As a transmission method, a pairing connection request is made to the client device 30. When the client device 30 accepts the request, Bluetooth short-range wireless communication is established between the devices, Data transmission by SPP is performed to the established client device 30.
The client device 30 that has received the pop-up double-sided display data by the short-range wireless communication uses this short-range wireless communication line and uses the device identification number (hereinafter referred to as “UID”) and the user of the client device 30. The profile information regarding is returned to the link destination information transmission server 20. The short-range wireless communication unit 26 of the link destination information transmission server 20 associates the returned UID and profile information, and the reception time of these information with the pop-up screen display data transmitted to the client device 30, and stores the storage unit 24.

Next, the client device 30 is, for example, a smartphone used by a user who has visited a store or the like. Is a device equipped with Android 2.3 developed as a platform. In addition, this smartphone is equipped with a short-range wireless communication function compliant with the international standard Bluetooth defined in IEEE 802.15.1 and a wireless LAN based on the international communication standard IEEE 802.11. (Hereinafter referred to as “WIFI”) and third-generation mobile communication systems (hereinafter referred to as 3G) which are communication systems compliant with the “IMT-2000” (International Mobile Telecommunications 2000) standard defined by the International Telecommunications Union. Compliant Internet communication function is installed.
Furthermore, this smart phone includes a CPU and a memory, and the CPU performs information processing by a computer program stored in the memory to realize a functional configuration as shown in FIG. The realization function includes a short-range wireless communication function for performing short-range wireless communication using the Bluetooth technology with the link destination information transmission server 20, a link destination information from the link destination information transmission server 20, and its own UID. A Web access information transmission function for transmitting a message to the Web screen transmission server 40, a Web screen display function for displaying a Web screen transmitted from the Web screen transmission server 40, an advertisement for a Web screen displayed by the Web screen display function, and the like. An advertisement click transmission function for transmitting the click to the Web screen transmission server 40 is provided.
In addition, as a technique for exchanging messages with the link destination information transmission server 20 using the Bluetooth technique, the above-described application software “CommeAX (TM)” is used.
Similarly, when a smartphone equipped with this application software receives a message such as link information using a Bluetooth technology SPP from a smartphone equipped with this application software, its own profile information and self The message set by can be returned.

Hereinafter, the functional configuration and operation of the client device 30 will be described with reference to this functional block diagram 5.
In the figure, a display unit 31 is arranged on one surface of the smartphone of the client device 30 and is a platform display for inputting and displaying information.
The input / output control unit 32 controls the input and display of information to the display unit 31. The input / output control unit 32 displays the pop-up screen generated by the client screen generation unit 36 on the display unit 31 and the link destination displayed on the pop-up screen. It has a function of detecting a click on information, displaying a Web screen transmitted from the Web screen transmission server 40, and detecting a click on an advertisement displayed there.

The client information generation unit 33 acquires the UID of the client device 30 stored in the storage unit 34 and profile information such as a user's mail address set in advance in the client device 30, and uses the Bluetooth ( Client information is generated using an SPP (Serial Port Profile) of Bluetooth.
The storage unit 34 transmits the UID, the input information from the input / output control unit 32, the display information displayed on the display unit 31, the pop-up screen display data transmitted from the link destination information transmission server 20, and the web screen transmission server 40. Information on the Web screen that has been stored is stored.
The signal conversion unit 35 performs signal conversion processing in order to distribute client information to the link destination information transmission server 20 by short-range wireless communication using Bluetooth.

When the short-range wireless communication unit 37 receives the pop-up screen display data from the link destination information transmission server 20, the client screen generation unit 36 edits the link destination information into a pop-up screen for displaying on the display unit 31. Pop-up screen data is transmitted to the input / output control unit 32. When the Internet communication unit 38 receives Web screen data from the Web screen transmission server 40, the Internet communication unit 38 has a function of editing the Web screen to be displayed on the display unit 31 and transmitting the screen data to the input / output control unit 32. ing.
The short-range wireless communication unit 37 receives the pop-up screen display data transmitted from the link destination information transmission server 20 using the short-range wireless communication, and transmits the client information from the signal conversion unit 35 to the link destination information transmission unit. 20 is returned using short-range wireless communication. In this reply, client information is transmitted by SPP while the short-range wireless communication by Bluetooth is established between the client device 30 and the link destination information transmission server 20.

The Internet communication unit 38 performs communication control for wirelessly connecting the client device 30 to the Internet network 10 using a communication unit compliant with WIFI or 3G.
The Internet communication unit 38 performs communication control for transmitting link destination information stored in the storage unit 34 to the Web screen transmission server 40 through the Internet network 10 and communication for receiving the Web screen transmitted from the Web screen transmission server 40. And a function of performing control and communication control for transmitting to the Web screen transmission server 40 that the advertisement area arranged on the received Web screen has been clicked.
The antenna unit 39 is an antenna for performing short-range wireless communication using Bluetooth with the client device 30 and performing wireless communication with the Internet network 10 using WIFI or 3G.

The client device 30 configured as described above receives the pop-up screen display data transmitted from the link destination information transmission server 20 by the short-range wireless communication by the short-range wireless communication unit 37, and the short-range wireless communication unit 37 The reception of the pop-up screen display data is transmitted to the client information generation unit 33 and the client screen generation unit 36, and the received pop-up screen display data is stored in the storage unit 34.
Upon receipt of the pop-up screen display data reception notification from the short-range wireless communication unit 37, the client information generation unit 33 reads the UID and profile information from the storage unit 34, and uses these as client information in the short-range wireless communication by the signal conversion unit 35. The signal is converted into a communication signal and returned to the link destination information transmission server 20 by the short-range wireless communication unit 37.
When the client screen generation unit 36 receives the popup screen display data reception notification from the short-range wireless communication unit 37, the client screen generation unit 36 reads the popup screen display data from the storage unit 34 and stores the information in the storage unit 34 in advance. In addition to pasting the link destination information constituting the pop-up screen display data and the store advertisement information into the pop-up screen template for each display item, pop-up screen data incorporating the SID as data is generated, and the input / output control unit 32 Output to.

  The input / output control unit 32 displays a pop-up screen as shown in FIG. 6 on the display unit 31 based on the pop-up screen data from the client screen generation unit 36, and confirms that the link destination information in the pop-up screen has been clicked. Sense. When detected, the link destination information is output to the signal conversion unit 35, and the signal conversion unit 35 combines the link destination information with the UID read from the storage unit 34 as the file name of the URL. Is output to the Internet communication unit 38. The Internet communication unit 38 wirelessly communicates this Web screen transmission request information to the Internet network 10 using the antenna unit 39 and transmits it to the Web screen transmission server 40.

  Upon receiving this Web screen transmission request information, the Web screen transmission server 40 generates a data table in the Web screen transmission database unit 420 using the SID described as the subdirectory name of the link destination information as key information, The web site URL information and the banner advertisement information provided from the advertisement distribution server 70 are incorporated as display data for a predetermined area of the web screen template, and client web screen data as shown in FIG. Send back.

When the client device 30 receives the client Web screen data by the antenna unit 39, the Internet communication unit 38 transmits the data to the client screen generation unit 36. The client screen generation unit 36 adjusts the format so that the client Web screen data is displayed on the display unit 31, transmits the data to the input / output control unit 32, and the Web screen as shown in FIG. 8 is displayed on the display unit 31. Is displayed.
When a display area of a website such as a product displayed on the Web screen of the display unit 31 or an advertisement area is clicked, the input / output control unit 32 detects the click and the URL recorded at the clicked location (Hereinafter referred to as “click location URL”) and the SID data indicating the click time and the file name of the clicked Web screen are stored in the storage unit 34, and the click is transmitted to the signal conversion unit 35.

The signal conversion unit 35 describes the web screen management site of the web screen transmission server 40 as the domain name, describes the click location URL and the click time as the file name of the URL with the SID as the subdomain name, and requests the browsing screen transmission Information is generated and transmitted to the Internet communication unit 38 and stored in the storage unit 34.
Upon receiving this, the Internet communication unit 38 transmits browsing screen transmission request information to the Web screen transmission server 40 through the antenna unit 39.
When the Web screen transmission server 40 receives this browsing screen transmission request information, the Web screen transmission server 40 stores the click location URL in the storage area of the Web screen transmission database unit corresponding to the SID described as the subdomain name of the browsing screen transmission request information. While saving the click time, it connects to the server corresponding to the URL of the clicked location, and transmits the Web screen information of the server specified by the URL to the client device 30 via the Internet network 10.
The client device 30 receives the Web screen transmitted via the Internet network 10 by the Internet communication unit 38 and displays it on the display unit 31 by the input / output control unit 32.

  Next, the Web screen transmission server 40 is equipped with an Internet communication function based on, for example, WIFI or 3G. Further, the application server includes a CPU and a memory, and the CPU performs information processing by a computer program stored in the memory, thereby realizing a functional configuration and operation as shown in FIG. As this realization function, for example, an Internet communication function with the client device 30 or another server connected to another Internet network 10, a Web screen corresponding to a Web screen transmission request or a browsing screen transmission request from the client device 30 is provided. There is a function to generate and transmit, and a function to save log data of communication with client devices and other servers.

Hereinafter, the functional configuration and operation of the Web screen transmission server 40 will be described based on this functional block diagram 9.
In the figure, when the link destination information is clicked by the client device 30 and the Web screen transmission request signal is received, the screen transmission request acquisition unit 410 is accessed as the domain name of the link destination information, and the sub domain name is used. Using a certain SID as key information, the function for storing the Web site URL information and the UID described in the file name in the Web screen distribution database 420 in correspondence with each other, and the Web screen transmission request signal to the Web screen generation unit 422 It has a function to transmit.
In addition, when a browsing screen transmission request signal is received from the client device 30, the Web screen distribution is performed by associating the click location URL and the click time described in the file name with the SID that is the subdomain name as a key. And a function for transmitting a browsing screen transmission request signal to the Web screen transition unit 423.
The client Web screen data transmission unit 411 transmits the client Web screen data created by the Web screen generation unit 422 to the client 30 based on the Web screen transmission request signal stored in the Web screen distribution database 420 by the screen transmission request acquisition unit 410. It has a function to do.

  The Web screen transmission database unit 420 uses the SID that is the subdomain name as a key, the Web screen transmission request signal and the browsing screen transmission request signal stored by the screen transmission request acquisition unit 410, and the client generated by the Web screen generation unit 422. It has a database function for storing Web screen data and advertisement information included therein in association with each other. In this embodiment, this database is created in the memory of the application server that constitutes the Web screen transmission server 40. As the database structure, a table as shown in FIG. 10 is formed with the SID as key information. explain.

The Web screen template unit 421 is a storage unit in which a Web screen template adjusted so as to be displayed according to the screen size of the display unit 31 of the client device 30 is created and stored in advance. In this Web screen template, for example, as shown in FIG. 8, a website display area such as a product and an advertisement information display area are separated by a frame structure. In the advertisement information display area of the Web screen template, URL information of a banner advertisement provided in advance from the advertisement distribution server 70 is incorporated.
Here, the Web screen template unit 421 is configured to correspond to the URL information of the banner advertisement by associating the information specifying the advertisement distribution server 70 of the providing source, the provision date and time, and the Web screen template incorporating the information. It is stored using the memory function of the server.
In this embodiment, the Web screen template is described as data constituting a Web site adjusted so as to be displayed in accordance with the screen size of the display unit 31 of the client device 30. However, the present invention is not limited to this. For example, a website display area such as a product and an advertisement information display area are divided by a frame structure, and an advertisement from the advertisement distribution server 70 is displayed in the advertisement information display area. The browser software incorporating the SDK of the Internet may be generated, the browser software may be provided to the client device 30 and operated on the client device 30.

  When the Web screen generation unit 422 receives the Web screen transmission request signal from the screen transmission request acquisition unit 410, the Web screen generation unit 422 reads out the WEB screen template from the Web screen template unit 421, and is written in the Web screen display request signal in the Web screen display area. Web site URL information such as a product is incorporated, and client Web screen data is generated.

Upon receiving the browsing screen transmission request signal from the screen transmission request acquisition unit 410, the Web screen transition unit 423 displays the display screen of the client device 30 on the site of the click location URL described in the file name of the browsing screen transmission request information. It has a function of generating Web screen information to be transferred and transmitting it to the client Web screen data transmission unit 411 and a function of storing the date and time of transmission in a corresponding area of the Web screen transmission database unit 420.
Also, the Web screen transition unit 423 determines whether or not the click location URL described in the file name of the browsing screen transmission request information is for a banner advertisement, and if it is for a banner advertisement, the browsing screen transmission request It has a function of transmitting information and screen transition date and time to the advertisement distribution server 70 and the advertisement access management unit 430. Whether or not the click location URL is for a banner advertisement is determined by whether or not the URL specifies the domain name of the advertisement distribution server 70.

  Upon receiving the browsing screen transmission request information from the Web screen transition unit 423, the advertisement access management unit 430 describes the file name in the table corresponding to the SID of the subdomain name in the Web screen transmission database unit 420. The click location URL, the click time on the client device 30, and the screen transition date and time when the Web screen transition unit 423 shifted the screen to the advertisement distribution server 70 are stored. In addition, the Web screen transition unit 423 notifies the advertisement distribution server 70 of the screen transition, acquires the date / time information when the Web screen of the advertiser server 60 is transmitted from the advertisement distribution server 70 in response to the notification, and uses the date / time information as the Web The data is stored in the data table of the corresponding SID in the screen transmission database unit 420.

  The Web screen transmission server 40 configured as described above is based on the Web screen transmission request information from the client device 30, such as the screen data of the Web site from the product Web site server 50 and the banner advertisement from the advertisement distribution server 70. When client Web screen data in which screen data is incorporated into a Web screen template is generated and returned to the client device 30 and a browsing screen transmission request indicating that a specific portion of the client Web screen data has been clicked is received from the client device 30 In response to the browsing screen transmission request, the requested time and the like are recorded, and the requested Web screen data is transmitted to the client device 30.

It is a whole flowchart for demonstrating operation | movement of the information delivery system in this 1st Example.
In the figure, the link destination information distribution server 20 transmits pop-up screen display data combining the link destination information and the store advertisement information created by the store to the client device 30 using short-range wireless communication. Here, the link destination information is URL information created using the Web screen transmission server 40 as a domain name, the SID of the server as a sub-domain name, and Web site URL information such as a product as a file name.
When the client device 30 receives the pop-up screen display data, the client device 30 generates a pop-up screen based on the store advertisement information, Web site URL information such as merchandise, and SID, and displays it on the display unit 31 of the client device 30. When the location where the website URL information such as the product is displayed is clicked on the pop-up display screen, the client device 30 transmits the Web screen by adding the UID of the client device 30 as a file name to the URL that is the link destination information. Request information is transmitted to the Web screen transmission server 40.

The Web screen transmission server 40 receives this Web screen transmission request information by the Web screen transmission request acquisition unit 410, uses the SID that is the subdomain name as key information, and the Web site URL information such as a product described in the file name, The UIDs are stored in the data table of the Web screen distribution database 420 in correspondence with each other and transmitted to the Web screen generation unit 422.
When the Web screen generation unit 422 receives this, the Web screen information in which the Web site URL information such as the product described in the Web screen transmission request signal is incorporated into the Web site display area of the Web screen template from the Web screen template unit 421. Is transmitted to the client device 30 through the client Web screen data transmission unit 411.
When the Web screen information is received, the client device 30 displays the screen on the display unit 31. When the banner advertisement area of the displayed Web screen is clicked, the click location URL and the click time are added to the URL of the Web screen. The browsing screen transmission request information added as a file name is transmitted to the Web screen transmission server 40.

The Web screen transmission server 40 receives the browsing screen transmission request information by the Web screen transmission request acquisition unit 410, and uses the SID that is the subdomain name as key information, and the click location URL and the click time described in the file name. The data are stored in the data table of the Web screen distribution database 420 in correspondence with each other and transmitted to the Web screen transition unit 423.
When the Web screen transition unit 423 receives the browsing screen transmission request signal from the screen transmission request acquisition unit 410, the Web screen transition unit 423 determines whether the click location URL described in the file name of the browsing screen transmission request information is for the banner advertisement. Determine.
Since the click location URL of this time includes the URL of the advertisement distribution server 70, it is determined as the URL of the banner advertisement, and the display screen of the client device 30 is transferred to the site of the advertiser Web server 60 corresponding to the URL. Web screen information is generated and transmitted to the client device 30 through the client Web screen data transmission unit 411.
The Web screen transfer unit 423 stores the date and time of transmission in the corresponding SID storage table of the Web screen transmission database unit 420.
Further, when determining that the Web screen transfer destination is the banner advertisement URL, the Web screen transition unit 423 transmits browsing screen transmission request information to the advertisement access management unit 430.
When the advertisement access management unit 430 receives the browsing screen transmission request information, the Web screen transmission database unit 420 stores the click location described in the file name of the browsing screen transmission request information in the table corresponding to the SID of the subdomain name. The URL, the click time on the client device 30, and the screen transition date and time when the Web screen transition unit 423 shifted the screen to the advertisement distribution server 70 are stored.
In addition, the Web screen transition unit 423 notifies the advertisement distribution server 70 of the screen transition, acquires the date / time information when the Web screen of the advertiser server 60 is transmitted from the advertisement distribution server 70 in response to the notification, and uses the date / time information as the Web The data is stored in the data table of the corresponding SID in the screen transmission database unit 420.
In this way, in the advertisement access management unit 430, when the click location URL is clicked on the client device 30, the click time on the client device 30, the screen transition request time to the advertisement distribution server 70, the advertisement distribution server 70 Web screen transition times to the advertiser server 60 can be managed in association with each other.

When the advertisement access management unit 430 receives information related to the advertising fee (hereinafter referred to as “advertising fee information”) as a reward for screen transition from the advertisement distribution server 70, the advertising fee management unit 430 converts the advertising fee information, etc. The Web screen transmission database unit 420 is operated as described in the SID data table corresponding to the screen transition. As a result, for each SID of the link destination information transmission server 20, the client device 30 accesses the banner advertisement based on the link destination information, and the advertisement fee information paid as a consideration for the screen transition from the banner advertisement to the advertiser site, etc. The Web screen transmission database unit 420 can store the corresponding SID.
The client device 30 receives the Web screen information transmitted from the client Web screen data transmission unit 411 and displays it on the display unit 31.

By operating in this way, in this embodiment, the URL of the website of the product that the store or the like wants to promote sales is set as the website URL information of the product or the like in the link information destination transmission server 20 arranged in its own store. It is possible to display the link information of the product site in a pop-up screen on the client device screen of the customer who visits the store or the customer who is passing near the store. Can be easily guided to.
Also, in addition to the URL information of the product site, the advertisement information uniquely created by the store can be displayed on the screen of the client device of the customer, so that it is possible to introduce special sale information for the product of the store, planned sales information of the store, etc. It can stimulate customers' willingness to purchase products.
Further, when the customer clicks the link information of the product site on the client device 30, the banner advertisement provided by the advertisement distribution server 70 is displayed on the screen of the client device 30 of the customer along with the Web screen of the product site. When the customer clicks, it can be recorded based on the SID that the click is due to the link destination information transmission server 20 that provided the link destination information of the product site. When an advertisement fee is paid for browsing the banner advertisement of the customer based on this recorded information, a part of the advertisement fee can be received by the store where the link destination information transmission server 20 is installed.

Next, a second embodiment of the present invention will be described using an information distribution system as shown in FIG.
In this embodiment, the same components as those in the first embodiment are given the same names and the same numbers, and the description of the first embodiment is applied mutatis mutandis.
Differences between the second embodiment and the first embodiment will be described. This is because, in the first embodiment, the link destination information transmission server 20 arranged in the store generates link destination information based on its own SID and Web site URL information such as products, and the link destination information is stored in the client device 30. When it is displayed on the screen and clicked, it is transmitted to the Web screen transmission server 40 as Web screen transmission request information, and the Web screen transmission server 40 transmits the SID of the Web screen transmission request information transmitted as key information to the Web. A database for screen transmission was generated, and Web screen transmission and banner advertisement access management were performed.
On the other hand, in the second embodiment, the link destination information transmission server 20 passes through the Internet network 10 when the store first registers the website URL information such as products and advertisement information in the link destination information transmission server 20. The Web screen transmission database 420 of the Web screen transmission server 40 is accessed. Then, in response to an access from the link destination information transmission server 20, the Web screen transmission server 40 issues the SID information of the link destination information transmission server 20, and uses the SID as key information as shown in FIG. A Web screen data table is generated in the Web screen transmission database 420. Then, a URL with the SID as a subdomain name is created, and a data table is created in which URL information such as products transmitted from the link destination information transmission server 20 is stored in the URL database. URL information for accessing this data table is created and sent back to the link destination information transmission server 20, and the link destination information transmission server 20 uses the URL information as link destination information.

That is, in the information distribution system of FIG. 12, the link destination information transmission server 20 is configured as shown in the functional block diagram of FIG.
In the figure, when website URL information such as a product or store advertisement information is input to the link destination information input screen as shown in FIG. 3 displayed on the display unit 21, the input / output control unit 11 displays the information on the link destination. It outputs to the information generation part 23.
Then, the link destination information generation unit 23 checks whether or not the SID of the link destination information transmission server 20 is stored in the storage unit 24. The request signal for acquiring the SID and link destination information is transmitted.
Upon receiving this request signal, the Internet communication unit 28 reads out its own IP address information and Web site URL information such as a product from the storage unit 24 and transmits it to the Web screen transmission server 40 as SID / link destination information creation request information.
The Web screen transmission server 40 has a configuration as shown in the functional block diagram of FIG. 14, receives this SID / link destination information creation request information from the SID / link destination information creation request acquisition unit 440, and receives the IP of this information. Search whether the SID corresponding to the address has already been registered in the Web screen transmission database unit 420, and if it has been registered, the website URL information of the product etc. in the predetermined area of the data table corresponding to the SID , The URL of the storage destination is generated as link destination information, stored in a data table as shown in FIG. 15, and the SID and the link destination information are transmitted to the SID / link destination information creation request reply unit 441. .
When the SID is not registered in the Web screen transmission database unit 420, the SID / link destination information creation request information is transmitted to the SID / link destination information creation unit 442.

The ID / link destination information creation unit 442 generates a unique SID for each link destination information transmission server 20 based on the SID / link destination information creation request information, and creates a data table using the SID as key information on the Web screen. Created in the database section for transmission 420, stores Web site URL information such as merchandise in the predetermined area, generates the URL of the storage destination as link destination information, and creates SID and link destination information as SID / link destination information The request is sent to the request reply unit 441.
Here, the SID is a unique number for each server 20 issued in association with the IP address of the link destination information transmission server 20. Similarly to the first embodiment, the link destination information is URL information created using the Web screen transmission server 40 as the domain name, the SID of the server as the sub-domain name, and the website URL information such as products as the file name. .

The SID / link destination information creation request reply unit 441 returns the SID and link destination information to the link destination information transmission server 20 through the Internet network 10 based on the IP address.
When the Internet communication unit 28 receives the SID and link destination information returned from the Web screen transmission server 40, the link destination information transmission server 20 stores them in the storage unit 24 and stores them in the link information generation unit 23. Send.
The link information generation unit 23 uses the transmitted link destination information as link destination information for a data table based on its own SID in the database of the Web screen transmission server 40, and stores the advertisement information created by the store in the link destination information. In combination, pop-up screen display data constituting a pop-up screen as shown in FIG. 6 is generated.
This pop-up screen display data is transmitted to the client device 30 by short-range wireless communication in the same manner as in the first embodiment, displayed in a pop-up on the display unit 31 of the client device 30, and the link destination information is clicked. Then, Web screen transmission request information in which the UID of the client device 30 is added as a file name to the URL that is the link destination information is transmitted to the Web screen transmission server 40.
When the screen transmission request acquisition unit 410 receives the Web screen transmission request information, the Web screen transmission server 40 receives the Web screen transmission request information, as shown in FIG. The website URL information such as the product described in the file name and the UID are stored in a predetermined storage area in the data table, and a web screen transmission request signal is transmitted to the web screen generation unit 422.
Thereafter, the configuration is the same as in the first embodiment, and the description thereof will be omitted.

As described above, in the second embodiment, the Web screen transmission server 40 issues a SID that specifies the link destination information server 20 in advance and generates a data table corresponding to the number, and the product in the data table The link destination information is generated based on the URL of the storage area of the Web site URL information, and the SID and the link destination information are sent back to the link destination information transmission server 20. When the client device 30 is clicked and accessed to the Web screen transmission server 40, the client Web screen information can be immediately returned based on the data table created in advance.
In addition, since the link information transmission server 20 can be grasped in advance by the Web screen transmission server 40 based on the SID, the Web screen transmission server 40 is notified by the link source information transmitted from the client device 30 at the transmission source. A certain link destination information transmission server 20 can be grasped immediately and accurately.

Next, a third embodiment of the present invention will be described using an information distribution system as shown in FIG.
In this embodiment, the same components as those in the first embodiment and the second embodiment are given the same names and the same numbers, and the description thereof is the same as in the first embodiment and the second embodiment. Apply mutatis mutandis.
In the first embodiment and the second embodiment, the Web screen template unit 421 of the Web screen transmission server 40 includes a Web screen in which URL information of a banner advertisement previously provided from the advertisement distribution server 70 is incorporated in the advertisement information display area. In the third embodiment, the Web screen template unit 421 has accessed the UID so far based on the UID of the client device 30 stored in the Web screen transmission database unit 420. It is configured to analyze a website such as a product and advertisement information, select URL information of a banner advertisement according to the analysis result, and generate a Web screen template for the UID.

That is, the Web screen transmission server 40 in this embodiment has a functional block diagram configuration as shown in FIG.
First, as shown in FIG. 16, the UID behavior analysis unit 450 periodically searches the database using each SID stored in the Web screen transmission database unit 420 as key information and the UID as key information, and the UID. Web site transmission database and product information and advertisement information that have been accessed so far are extracted, and the category information for the extracted product website and advertisement information is used as attribute information of the product website and advertisement information. Store in the unit 420. Further, the Web screen template unit 421 is also accessed, and category attribute information is assigned to the banner advertisement information stored therein.
This category information includes major items such as groceries, sporting goods, miscellaneous goods, travel, music, and the like within the major items, depending on the content of the URL information and advertisement information such as products that UID has accessed so far. Sort by subdivided items. As an example of a small item, when a large item is a sporting goods, the sport is subdivided into soccer, baseball, basketball and the like.
In this category classification for Web sites such as merchandise and advertisement information, texts written in those sites and information are analyzed, and category attributes are assigned according to the texts. In addition, an editing function is provided so that the person in charge of category classification can confirm whether or not the category attribute assignment result is appropriate.

Upon receiving the transmission of the Web screen transmission request information from the Web screen transmission request acquisition unit 410, the advertisement information selection unit 451 reads the UID, and the UID is keyed from the Web screen transmission database unit 420 as shown in FIG. As information, Web site URL information and advertisement information such as products accessed by the UID so far, and attribute information given to the UID behavior analysis unit 450 are extracted.
Based on this attribute information, category information that the UID has accessed so far is determined, and the number of accesses is counted. The attribute information of the category is selected in descending order of the number of accesses, and the advertisement information belonging to the category is selected from the banner advertisement information stored in the Web screen template unit 421. The Web screen transmission database unit 420 confirms whether the selected banner advertisement has already been provided as the client Web screen transmitted to the client device of the UID.
As a result, if it is confirmed that the banner advertisement has not been provided, the selected banner advertisement is used as a banner advertisement for the client web screen to be transmitted to the client device 30 with the UID, and the URL is used as the advertisement information of the web screen template. It transmits to the Web screen template part 421 so that it may incorporate in a display area.
If it has been confirmed that it has been provided, another banner advertisement of the same category having a large number of accesses is selected, and whether or not it has been provided in the same manner is confirmed with the Web screen transmission database unit 420. If no other banner advertisement is stored in the same category, the banner advertisement of the category having the next highest number of accesses is selected and checked in the same manner.

The Web screen template unit 421 receives the URL information of the banner advertisement transmitted from the advertisement information selection unit 751 and the UID for displaying it, generates a Web screen template for the UID, and selects the advertisement information in the advertisement information display area. The URL information of the banner advertisement from the unit 451 is incorporated, and the Web screen template is stored in a data table as shown in FIG. 18 in association with the UID in the banner advertisement memory.
When the Web screen generation unit 422 receives the Web screen transmission request signal, the Web screen generation unit 422 transmits the UID included in the signal to the Web screen template unit 421 and requests transmission of the Web screen template for the UID. When the Web screen template unit 421 receives a UID and a transmission request from the Web screen generation unit 422, the Web screen template unit 421 reads a WEB screen template corresponding to the UID from the memory and transmits it to the Web screen generation unit 422.
The Web screen generation unit 422 displays Web screen information in which Web site URL information such as a product described in the Web screen transmission request signal is incorporated in the Web screen display area of the WEB screen template for this UID, and the client Web screen data transmission unit. The data is transmitted to the client device 30 through 411.

According to the third embodiment configured as described above, based on the UID of the client device 30, the access history to the Web site and the browsing history of the banner advertisement are grasped by the data table as shown in FIG. The banner advertisement can be selected according to the history.
In addition, since it is possible to avoid sending a banner advertisement that has been transmitted and clicked in the past to the same UID, a new banner advertisement can be provided to the client device 30.

  Although the embodiment of the present invention has been described with reference to a functional block diagram or the like, in the present invention, this function is realized by a computer program for the CPU mounted on each server device or client device. The configuration is not limited to the configuration in the functional block diagram, and a hardware configuration that realizes these functions may be used.

  The present invention relates to an information distribution system and an information distribution method for distributing information and the like.

DESCRIPTION OF SYMBOLS 10 Internet network 20 Link destination information transmission server 21 Display part 22 Input / output control part 23 Link destination information generation part 24 Storage part 25 Signal conversion part 26 Short-range wireless communication part 27 Antenna part 28 Link destination information acquisition part 29 Internet communication part 30 Client device 31 Display unit 32 Input / output control unit 33 Client information generation unit 34 Storage unit 35 Signal conversion unit 36 Client screen generation unit 37 Short-range wireless communication unit 38 Internet communication unit 39 Antenna unit 40 Web screen transmission server 410 Web screen transmission request Acquisition unit 411 Client Web screen data transmission unit 420 Web screen transmission database unit 421 Web screen template unit 422 Web screen generation unit 423 Web screen migration unit 430 Advertisement access management unit 440 SID / link destination information Creation request acquisition unit 441 SID · link destination information creation request response unit 442 SID · link information issuing unit 450 UID behavior analysis unit 451 advertisement information selection unit 50 products Web site server 60 advertiser server 70 ad delivery server

Claims (9)

Link to store information and shop shop you enter in the store shop is a combination of the Web site URL information of the goods that you want to promote to generate the data for the pop-up display, and sends the pop-up display data using the short-range wireless communication the previous information transmission server, receives a pop-up display data transmitted from the link destination information transmission server, a pop-up screen that combines the URL information of the Web site of the merchandise in the shop information of this pop-up display data A client device that generates and displays the pop-up screen on the display, and when the client device senses that the URL information of the product website is indicated on the pop-up screen displayed on the display, the instruction Display the website of the product on the display. Information distribution system that characterized the. A combination of URL information of store merchandise Web site of the photo of the store information and store shop contents and store you enter wants to promote in the shop to generate the data for the pop-up display, a short-range wireless communication with the pop-up display data and destination information transmission server to be transmitted using, you receive a pop-up display data transmitted from the link destination information transmission server, URL information of the Web site of the merchandise in the shop information of this pop-up display data It generates a pop-up screen that combines, that the pop-up window with a client device to be displayed on the display, the clan Ant device URL information of a Web site of the items in the pop-up screen displayed on the display is instructed If sensed, Disperse the designated Web site of the product Information distribution system, characterized in that the display to zero. Link to store information and shop shop you enter in the store shop is a combination of the URL information of the merchandise Web site that you want to promote to generate the data for the pop-up display, and sends the pop-up display data using the short-range wireless communication the previous information transmission server, receives a pop-up display data transmitted from the link destination information transmission server, a pop-up screen that combines the URL information of the Web site of the merchandise in the shop information of this pop-up display data generated based on a predetermined pop-up screen template, that the pop-up window with a client device to be displayed on the display, the clan Ant device URL information of a Web site of the items in the pop-up screen displayed on the display is instructed If the quotient is detected, the indicated quotient Information distribution system, characterized in that the display of the Web site to display. To generate the data for the pop-up display arranged in a pop-up screen display for the data format for short-range communication shop information and shop shop you enter in the store shop is a combination of the URL information of the merchandise Web site that you want to promote, the pop-up Link destination information transmission server that transmits display data using short-range wireless communication, and pop-up display data transmitted from the link destination information transmission server, and the store information of the pop-up display data includes the store information to generate a pop-up screen that combines the URL information of the Web site of the product, the pop-up screen with a client device to be displayed on the display, the clan ant device is a Web site of the commodity in the pop-up screen that is displayed on the display When URL information is detected Information distribution system and displaying the designated Web site of the item to the display. A combination of store information and store shop is URL information of the merchandise Web site that you want to promote that you entered at the store shop to generate the data for the pop-up display, using the short-range wireless communication identification information of the pop-up display for data and self combination and destination information transmission server, receives a pop-up display data transmitted from the link destination information transmission server, the URL information of the Web site of the merchandise to the store information of this pop-up display for the data to be sent to to produce a pop-up screen, the pop-up window with a client device to be displayed on the display, the clan ant device senses a URL information of a Web site of the items in the pop-up screen displayed on the display is instructed If, URL information of the designated Web site of the goods Identification information of the link destination information transmitting server sends to the Web screen transmission server and the Web screen sending server based on the identification information of the link destination information transmitting server, Web of the commodity transmitted from the clan ant equipment It sends the client Web screen data incorporating the banner advertisement information to a Web site based on the site of the URL information to the client device, the Web site and the banner advertisement information the clan ant equipment receives a client Web screen data An information distribution system that displays information on a display. Link destination store information and shop shop you enter in the store shop is a combination of the URL information of the Web site of the product you want to promote to generate the data for the pop-up display, and sends the pop-up display data using the short-range wireless communication and information transmission server, receives a pop-up display data transmitted from the link destination information transmission server, generates a pop-up screen that combines the URL information of the Web site of the merchandise to the store information of this pop-up display data , the pop-up window with a client device to be displayed on the display, when said clan ant device senses a URL information of the Web site of the items in the pop-up screen displayed on the display is instructed, is the instruction URL information and self-identification information of the Web site of the goods It was sent to the Web screen transmission server, Web screen transmission server, advertising information the client device based on the identification information of the Web site and the client device based on the URL information of the Web site of the commodity that has been transmitted from the client device information distribution system, characterized in that it sends, clan ant equipment to display the advertisement information and the Web site to display. A combination of store information and store shop is URL information of the merchandise Web site that you want to promote that you entered at the store shop to generate the data for the pop-up display, using the short-range wireless communication identification information of the pop-up display for data and self When the link destination information transmission server to be transmitted and the pop-up display data transmitted from the link destination information transmission server are received, the self-identification information is returned to the link destination information transmission server, and the pop-up display data to generate a pop-up screen that combines the URL information of the Web site of the merchandise to the store information, with a client device to display the pop-up screen on the display, said in a pop-up screen that the clan ant equipment is displayed on the display Sensing that the URL information of the product website is instructed If an information distribution system comprising the features and to Rukoto to display the designated Web site of the item to the display. Link destination information transmission server, generates as a pop-up display data in combination with the Web site URL information of the goods that you want to promote the store information and shop shop you enter is sold in the shop shop, a short-range wireless communication to the pop-up display data and transmitted using, the client device receives a pop-up display data that has been transmitted from the link destination information transmission server, a combination of the URL information of the Web site of the merchandise to the store information of this pop-up display data When a pop-up screen is generated and the pop-up screen is displayed on a display, and it is detected that the URL information of the Web site of the product is instructed on the pop-up screen displayed on the display, the instructed product etc. Web information distribution side, characterized in that the display of the site to display . Link destination information transmission server, to generate the data for the pop-up display a combination of the URL information of the input contents and store photos of the store information and store shop is merchandise Web site that you want to promote in the store shop, for the pop-up display transmits the data using the short-range wireless communication, the client device, wherein the link information transmit receive a pop-up display data transmitted from the server, Web sites of the item to the store information of this popup display data If the pop-up screen is displayed on the display, URL information of a Web site of the items in the pop-up screen displayed on the display senses that it has been instructed to generate a pop-up screen that combines the URL information, the display means displays the designated Web site of the item to the display Information distribution method to.