JP2018081506A - Potential customer acquisition system, potential customer acquisition method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system that can recall existence of a need itself in a place where a potential need can be provided and to inform appropriate matched information.SOLUTION: A potential customer acquisition system includes a mobile terminal 1 that inputs and outputs user information, an input/output device 2 that inputs and outputs service provider information, a server 3 that holds the user information and the service provider information, and sensing means 4 that is installed on the service provider side so as to be sensed by the mobile terminal, in which the server 3 is connected to the mobile terminal 1 and the input/output device 2 via an interconnectivity network, the server 3 is configured to compare and collate the user information and the service provider information when the mobile terminal 1 enters a sensing area of the sensing means 4, to transmit the service provider information to the mobile terminal 1 when it is determined that both of the information are compatible.SELECTED DRAWING: Figure 1

Description

  The present invention provides a potential purchase motivation, for example, when a customer who wants to buy something or want to eat or drink is close to a sensing location, whether intended or not. The present invention relates to a potential customer acquisition system, a potential customer acquisition method, and a program for allowing a person to acquire relevant information associated with the sensing location when the information is present.

When going out, consumers generally have the following experiences:
“I don't know where I can get what I want, so I couldn't find it properly and quickly even though there was a product nearby.”
“I missed the special sale information for a specific product even though I passed the store.”
“There is a request for the product itself that I want to buy, but I have not been able to identify the specific name of the product, and it remains a vague desire.”
It is an experience such as “I went to the place but forgot that I had a product that I wanted to purchase, and I accidentally forgot to buy it”.
In real life, articles such as things that are not urgently necessary tend to be buried under the human consciousness, and they are not necessarily conscious when they go out. Many products are often overlooked or passed.

  If it is possible to provide a mechanism that allows stores and offices to grasp the needs of such potential consumers and to appeal directly to them in real time and in the vicinity of stores For example, the consumer and the seller can benefit from being able to guide and notify the consumer and guide them to the store floor.

For example, a shoe store that handles shoes manufactured by Company A can efficiently promote sales by appropriately guiding a user who wants to buy shoes manufactured by Company A to the store. Also, in a restaurant or the like, if a user who wants to eat one item in the restaurant menu can be guided to the store, it should contribute to the prosperity of those stores.
However, in reality, there is no choice but to wait for the person to recall his request on the spot.

  Now, regarding a method for acquiring information about a store on the spot, as a “method and system for displaying site pages based on the current position on a mobile terminal in order of desired conditions”, a user can There is a method that allows a mobile terminal to acquire a site page of a Web server based on the current position without making any selection (see, for example, Patent Document 1).

JP 2014-232232 A

  However, the prior art described in Patent Document 1 operates such that when a mobile terminal enters an access point, a user inputs “query information” including a message or a keyword group to the mobile terminal on the spot. Thus, the needs of the store side and the user side on the spot are collated, and the initial input operation from the portable terminal side is voluntarily required on the spot. That is, it is only assumed that when a user performs a search operation on the spot, information regarding the place is preferentially gathered. In the case of the technique described in Patent Document 1, if the user does not click one address in the list information sent from the server to the mobile terminal, the user can click the site page of the store on the mobile terminal. Could not be browsed.

  That is, when the mobile terminal enters the access point, if the user does not input “query information” consisting of a message or a group of keywords to the mobile terminal on the spot, the needs of both users can be matched in the first place. Matching is a consumer because there is no chance and the user cannot lead the user to the store unless they click on one address in the “list information” sent to the mobile terminal. The point that it was left to the action of the same.

Therefore, the problem to be solved by the present invention can provide the potential needs even when the consumer forgets the potential needs or is out of consciousness. It is possible to provide a mechanism that allows a person to recall the existence of the need appropriately and inform the information that has been appropriately matched when approaching a place.
For example, if the user's potential needs information is input in advance to the mobile terminal, the needs of the user and the store are automatically detected when the mobile terminal is detected even if the input content is forgotten. A mechanism that can promote sales by allowing store users to be guided to the store by displaying store information such as store products on the mobile terminal and invoking the user's subconsciousness. It is intended to provide.

  A first means for solving the above problems includes a portable terminal that inputs and outputs user information, an input and output device that inputs and outputs service provider information, and a server that holds the user information and the service provider information And sensing means installed on the service provider side to be sensed by the portable terminal, and the server is connected to the portable terminal and the input / output device via an interconnection network, When the portable terminal enters the sensing area of the sensing means, the server compares the user information with the service provider information, and when it is determined that both information are matched, A potential customer acquisition system configured to transmit the service provider information.

  The second means inputs the user information to the portable terminal and transmits it to the server, transmits the sensing of the sensing means to the server, and the service provider information transmitted from the server. The potential customer acquisition system according to the first means in which an application program configured to display is installed.

  The third means is the potential customer acquisition system according to claim 1 or 2, wherein the sensing means uses a beacon device that emits a beacon signal.

  In the fourth means, the user information includes individual recognition information of the portable terminal and potential user needs information, and the service provider information includes the individual recognition information of the sensing means and the service provider. When the mobile terminal detects the sensing means, the mobile terminal transmits the personal recognition information of the mobile terminal and the personal recognition information of the detection means to the server. A potential customer acquisition system according to any one of the first to third means.

  The fifth means is that the comparison between the user information and the service provider information in the server is performed based on the latent needs information and the needs related notification information, and the server transmits The service provider information is the potential customer acquisition system according to the fourth means, which includes the needs related notification information.

  The sixth means inputs the user information to the mobile terminal, transmits the user information to the server, and inputs the service provider information to the input / output device, Transmitting to the server, holding the information transmitted from the portable terminal and the input / output device in the server, and when the portable terminal enters the sensing area of the sensing means, in the server, A step of comparing the user information with the service provider information to determine whether or not both pieces of information match, and if both pieces of information match in the determination result, the service provision to the portable terminal A non-conforming step, and a step of not transmitting and displaying the service provider information transmitted to the portable terminal. It is a customer acquisition method.

  The seventh means is an application program for causing the portable terminal of the potential customer acquisition system described in the first means to execute, wherein the user information is input to the portable terminal and the user information is transmitted to the server; When the portable terminal detects sensing means, a process of transmitting individual recognition information of the portable terminal and the sensing means to the server, a process of receiving service provider information transmitted from the server, and the received An application program for causing the mobile terminal to execute processing for displaying service provider information on the mobile terminal.

  The eighth means is a computer program for executing the server of the potential customer acquisition system described in the first means, the process for holding user information transmitted from the portable terminal, and the transmission from the input / output device And when the mobile terminal enters the sensing area of the sensing means, the service provider information and the user information are compared based on the comparison and matched, A computer program that causes the server to execute processing for transmitting service provider information to the mobile terminal that is adapted.

That is, the present invention has taken the following measures in order to solve the problems.
First, the potential customer acquisition system of the present invention includes a portable terminal that inputs and outputs user information, an input and output device that inputs and outputs service provider information, a server that holds the user information and the service provider information, Sensing means installed on the service provider side to be sensed by the portable terminal, and the server is connected to the portable terminal and the input / output device via an interconnection network, When the terminal enters the sensing area of the sensing means, the server compares the user information with the service provider information, and when the information is determined to match, the server sends the service to the portable terminal. It is comprised so that provider information can be transmitted.

  An application configured to input the user information to the portable terminal, transmit the user information to the server, transmit the detection of the sensing means to the server, and display the service provider information transmitted from the server. The program is preferably installed.

  The sensing means preferably uses a beacon device that emits a beacon signal.

  The user information includes individual recognition information of the mobile terminal and potential needs information of the user, and the service provider information includes individual recognition information of the sensing means and needs related notification information provided by the service provider. The portable terminal is configured to transmit the individual recognition information of the portable terminal and the individual recognition information of the sensing means to the server when sensing the sensing means. Is preferred.

  The comparison between the user information and the service provider information in the server is performed based on the latent needs information and the needs related notification information, and the service provider information transmitted by the server is It is preferable that the information related to the needs is included.

  The method for acquiring a potential customer according to the present invention includes a step of inputting user information to a portable terminal and transmitting the user information to a server; and inputting service provider information to an input / output device, and the service provider information Transmitting to the server, holding the information transmitted from the portable terminal and the input / output device in the server, and when the portable terminal enters the sensing area of the sensing means, the server And comparing the user information and the service provider information to determine whether or not the two information are matched, and if the both results are matched in the determination result, Transmitting service provider information, and in the case of nonconformity, not transmitting, displaying the service provider information transmitted to the mobile terminal, and A.

  The program according to the present invention is an application program for causing a portable terminal of the latent customer acquisition system to be executed, the process of inputting user information to the portable terminal and transmitting the user information to a server; When detecting the means, a process of transmitting the individual recognition information of the portable terminal and the sensing means to the server, a process of receiving service provider information transmitted from the server, and the received service provider information And causing the portable terminal to execute processing to be displayed on the portable terminal.

  The program of the present invention is a computer program for executing a server of the potential customer acquisition system, a process for holding user information transmitted from a mobile terminal, and a service provider transmitted from an input / output device A process for holding information, and when the mobile terminal enters the sensing area of the sensing means, the service provider information and the user information are compared and matched based on the user information. Processing to be transmitted to the portable terminal is executed in the server.

  The “service provider side” as used in the present invention refers to stores, establishments, facilities, regions, event venues, large shopping malls, buildings, building floors, etc. (hereinafter collectively referred to as “stores”). )) Or its neighbors.

  According to the present invention, a customer (user) who has a potential purchase intention approaching the service provider area (near the store), without the customer performing an action such as search on the spot, Even if the needs themselves are unconscious at that time, simply being in the sensing area, appropriate information related to the potential needs is matched and selectively presented to the customer. Therefore, the customer (user) can select to go to a nearby store based on the information presented on the spot.

  That is, the customer user does not need to perform a main operation of intentionally operating communication equipment such as a mobile terminal on the spot, and the mobile terminal senses the signal from the beacon device, so that the customer on the server side And the location of the user is identified, and the user's user information needs are matched with the contents of the service provider information provided by the service providers such as nearby stores. The matching result at the current position can be delivered to the user smoothly and easily just by walking in the city without needing to be.

  Furthermore, the individual recognition information such as which beacon device is not communicated to the server from the beacon device side, but the sensed mobile terminal notifies the server, so the beacon device side has a communication facility with the network. Since it is not necessary, it can be installed in a power-saving and space-saving, and a device specializing in simple beacon signal transmission is not conspicuous and does not take a place. Can do.

  And since only the appropriate information matched with the needs is displayed on the customer's mobile terminal, there is no trouble that the information necessary for the customer's unnecessary information is buried, and the service provider side It will be able to promote advertising very efficiently.

1 is a basic overall view of a first embodiment of a potential customer acquisition system of the present invention. FIG. 2 is a basic overall view in the case of “mismatch” in the embodiment of FIG. 1. FIG. 2 is a basic flow schematic diagram in the embodiment of FIG. 1. FIG. 4 is a detailed diagram of the basic flow of FIG. 3. It is a flowchart of a potential customer acquisition method. It is explanatory drawing which shows the effect of 1st Embodiment. It is explanatory drawing which shows the effect of 1st Embodiment. It is a block diagram of the point acquisition which is the 2nd Embodiment of this invention. It is a flowchart of the point acquisition of embodiment shown in FIG. It is explanatory drawing which shows the effect of 2nd Embodiment. It is a block diagram in the case of utilizing the sensing means of the other store which shows the 3rd Embodiment of this invention. It is explanatory drawing of 3rd Embodiment. It is a flowchart of a 3rd embodiment. It is explanatory drawing of a navigation function.

Embodiments of the present invention will be described below with reference to the drawings as appropriate.
1 to 3 are basic configuration diagrams of the first embodiment of the potential customer acquisition system of the present invention.
This potential customer acquisition system includes at least a mobile terminal 1, an input / output device 2, a server 3, and sensing means 4. The sensing means 4 is sensed by the portable terminal and is installed on the service provider side.

  The portable terminal 1 inputs and outputs user information (hereinafter referred to as “user information”). The input / output device 2 inputs / outputs store information (hereinafter referred to as “service provider information”). The server 3 holds the user information and service provider information and can perform arithmetic processing. The server 3 is a computer connected to the portable terminal 1 and the input / output device 2 via an interconnectivity network. Note that examples of the interconnection network include the Internet and an intranet.

  When the portable terminal 1 enters the sensing area of the sensing means 4, the server 3 compares the user information with the service provider information when the portable terminal 1 enters the sensing area. When it is determined that both pieces of information are matched, the service provider information can be transmitted to the portable terminal 1. The server 3 is installed and operated by a system operating company of this system (which may be different from the store service provider).

  The server 3 includes a process for holding user information transmitted from the portable terminal 1, a process for retaining service provider information transmitted from the input / output device 2, and the portable terminal 1 A computer that executes a process of comparing the service provider information and the user information when entering the sensing area, and transmitting the service provider information to the compatible portable terminal 1 if the information matches. Have a program.

  The portable terminal 1 is a portable computer. The portable terminal 1 is a portable device that can perform data communication via an interconnection network, and is, for example, a smartphone, a tablet, a notebook computer, a car navigation, or a wearable computer. The mobile terminal 1 is owned by the user.

  An application program (hereinafter abbreviated as “app”) is installed in the portable terminal 1. This application inputs the user information to the mobile terminal 1 and transmits the user information to the server 3, and when the mobile terminal 1 senses the sensing means 4, the mobile terminal 1 and the sensing means 4 are individually recognized. A process of transmitting information to the server, a process of receiving service provider information transmitted from the server 3, and a process of displaying the received service provider information on the mobile terminal 1; To be executed.

  The user information is input to the mobile terminal 1 in advance before the user goes shopping. That is, when you want to buy something or want to eat it, you enter it as a shopping memo or a reminder.

The input / output device 2 is a computer capable of communicating with an interconnection network. This input / output device 2 is owned by the service provider, that is, the store side.
The store side inputs service provider information through the input / output device 2 and transmits (outputs) the service provider information to the server 3.

The sensing means 4 supplements the presence of the portable terminal 1 and is, for example, a beacon device. This beacon device is owned by the store and is installed in the store. The beacon device transmits a beacon signal of a weak radio wave. The beacon signal is an advertising packet that is broadcast-transmitted in conformity with, for example, Bluetooth (registered trademark) Low Energy, and will be described below with this in mind, but is not limited thereto. The portable terminal 1 can receive a beacon signal transmitted from a beacon device. This is a state that can be easily realized by setting the portable terminal to stand by as a setting for detecting a Bluetooth (registered trademark) signal.
Now, the reach of this beacon signal (hereinafter referred to as “sensing area”) can be adjusted on the beacon device side, for example, about 30 to 50 m. Since it is reasonably reachable up to about 100 m, it can be adjusted up to about 100 m.

  One sensing means 4 is installed in the store, but is not limited to one. A plurality of stores may be installed as long as the store has a large area. Moreover, you may install for every different sales floor in the same store.

  When the portable terminal 1 enters the sensing area of the sensing means 4 and senses the sensing means 4, the portable terminal 1 transmits its own individual recognition information and the individual recognition information of the sensing means 4 to the server 3. It is configured to Although individual recognition information is mentioned later, the individual recognition information of the sensing means 4 is information for specifying a beacon device installed in a store or the like. Since the beacon device is specifically identified and determined, the server 3 accurately grasps that the mobile terminal 1 exists in an area that can be detected by the beacon device.

  In a place where the sensing areas of a plurality of beacon devices overlap, the mobile terminal senses each beacon device. Then, since it is a place where all those beacons are detected, the position of the mobile terminal can be more specifically narrowed down within the detection area, so that the position can be specified in more detail. Therefore, when it is necessary to distinguish the information to be provided finely for each position, it is possible to actively arrange the beacons such that the areas of the beacon devices overlap.

  The sensing means 4 may be a wireless communication device such as a wireless router or a Wi-Fi router in addition to the beacon device. In the case of a Wi-Fi router, when the mobile terminal 1 enters the sensing area of the sensing means 4, the mobile terminal 1 detects the mobile terminal 1 on the contrary, in addition to notifying the server 3 of the individual identification information. However, both the individual recognition information of itself and the portable terminal can be transmitted to the server 3. Even in the latter case, since it is possible to determine whether the mobile terminal 1 is a user of this system based on information from the router side, the user information of the mobile terminal 1 is matched with the service provider information. It is possible to provide appropriate matched information to the mobile terminal 1.

  In FIG. 4, the system will be described in more detail. The “user information” input to the mobile terminal 1 includes “individual recognition information” of the mobile terminal 1 and “potential needs information” of the user.

  The individual recognition information is information such as the ID and password of the application program or the serial number or SIM of the mobile terminal 1. The potential needs information is the user's needs. The user's needs are a shopping memo or the like that is key-input or voice-input from the portable terminal 1, for example, a keyword such as a product name or a manufacturer name.

  Specifically, if a user wants a sneaker made by N company, if he thinks he is interested in a digital camera made by C company, and thinks that toilet paper will soon be needed, Or, if you think that shampoo is gone, keywords such as “N-made sneakers”, “C digital camera”, “toilet paper”, “shampoo” are previously keyed from the portable terminal 1 Input or voice input.

  Further, the latent needs information may be image information input from the mobile terminal 1. For example, it may be image data obtained by photographing a product published in a commercial magazine or a mail-order magazine with the camera function of the mobile terminal 1. Further, it may be image information registered by copying and pasting product image data on the Internet.

  The application can indicate a format for inputting user information. The user can input this in advance according to the format. In this form, a simple registration method using options can be made possible.

The “service provider information” input to the input / output device 2 includes “individual recognition information” of the store and “needs related notification information” provided by the store.
The individual recognition information of the store is the ID and password of the sensing means 4 installed in the store.
The needs-related notification information is arbitrary information such as services and products provided by the store. Also, service information such as advertisements and coupons. More specifically, the optional information includes “N sneakers, model number xx ¥ 18,000, limited to today!” Or “long sleeve T-shirt color W size M ¥ 8,000 → ¥ 3,000”. The service information is, for example, “Ladies coupon: 10% OFF when this screen is presented at the time of settlement”.
The needs-related notice information is not limited to digital data such as the keyword, but may be voice input data or image data such as a photograph or illustration of a product.

  Since the server 3 stores the input format of the service provider information, the server 3 is accessed from the input / output device 2 to call the input form and input the service provider information to the input / output device 2. It is configured to be able to.

The server 3 includes at least a user information holding unit, a service provider information holding unit, a verification unit, and a transmission unit.
The user information holding unit stores user information transmitted from the mobile terminal 1. That is, the individual recognition information of the portable terminal 1 and the user's potential needs information are stored.
The service provider information holding unit stores service provider information transmitted from the input / output device 2. That is, the individual recognition information of the sensing means 4 and the store's needs related notification information are stored.

The collation unit determines and compares both pieces of information based on the user information of the user information holding unit and the service provider information of the service provider information holding unit.
More specifically, first, the stored latent need information is called from the individual recognition information of the user information so that it can be referred to. In addition, the user-related notification information is referred to from the individual recognition information of the service provider information. Then, the potential needs information and the needs related notification information are collated, and if the information is determined to be suitable as a result of the collation, the needs related notification information to be transmitted to the mobile terminal 1 is generated and held. Thus, the information is transmitted at an appropriate timing.
When both pieces of information are determined to be nonconforming, the need related notification information to be transmitted to the mobile terminal 1 is not generated.

  The conformity refers to a case where both pieces of information to be collated are determined to be coincident, and the nonconformity refers to a case where both pieces of information are determined to be disagreement. For example, if the keyword registered by the user is “N sports shoes made by N company”, if the service provider information is “N sports shoes made by N company”, the match is complete. Further, even if the service provider information is “N company sneakers”, it can be said that “sports shoes ≒ sneakers”, and that the sneakers are conceptually one of sports shoes, they are consistent. These are then treated as fits as conceptual matches.

  That is, the user information and the service provider information held in the server 3 are generalized expressions and superordinate concepts generated by referring to the term database in addition to the input information, respectively. An expression can be included as additional information. In this case, the collation unit is configured to make a comparison determination based on the user information including the additional information and the service provider information.

  As another method for determining the suitability, in addition to judging the match by comparing the user information and the service provider information itself, the suitability judgment process may be optimized by a comparison method such as an ambiguous search. . For example, the N-character index method (N-gram) is applied and fragmented by the number of N characters, the information is compared as a comparison target, and the presence / absence of matching is determined by matching processing of matching determination. Techniques can be used. According to this method, even if a dictionary is not prepared in advance, it is possible to make a comparison and collate only by dividing and fragmenting both pieces of information and comparing them.

  As specific processing in N-gram, first, the contents of user information (a) and service provider information (b) are fragmented for each character string of two arbitrary characters (bigram, bigram), and (a (B) Store in both memory folders. Next, each fragment element of (a) and (b) is compared and checked to see if the fragments match. Then, the common rate between the fragment element on the user information side and the fragment element on the service provider information side is calculated. The server is a case where this common rate exceeds a set threshold value (for example, 50%), and the fragment amount of (a) of the matched bigram is shorter than twice the length of the character string of (a). If the quantity remains, the suitability judgment is made such that it is judged fit. If such processing is performed, even if there are vague points or inaccurate contents in the user's memory, the character information of the two contrasts is out of order or there is a slight discrepancy in the contents Even if it is a case, it is possible to deal with ambiguous input, so it is not separated by inconsistent and uniform judgment, and even if it is a judgment by machine, the matching result by flexible and leak-free matching Will be able to guide.

  Now, the transmission unit transmits the need-related notification information generated by the verification unit to the mobile terminal 1 that has sensed the sensing means 4 (see FIG. 1). In the case of non-conformity, the need-related notification information to be transmitted is not generated, and therefore no information is transmitted to the sensed mobile terminal 1 (see FIG. 2). The transmitted needs-related notification information is received by the mobile terminal 1 and displayed on the mobile terminal 1.

Next, a potential customer acquisition method will be described.
As shown in FIG. 5, in the potential customer acquisition method, user information is input to the mobile terminal 1, and the service provider information is input to the input / output device 2 in step S <b> 1 for transmitting the user information to the server. Step S2 for transmitting the service provider information to the server 3, Step S3 for holding the information transmitted from the portable terminal 1 and the input / output device 2 in the server 3, and the portable terminal 1 When the detection means 4 is detected, the server 3 compares the user information with the service provider information to determine whether or not both pieces of information match, and in the determination result, When both pieces of information are matched, the service provider information is transmitted to the portable terminal 1, and when the information is not matched, the step S5 of not transmitting and the transmitted service provider information are transmitted. The having a step S6 to be displayed on the mobile terminal 1.

  Note that the operation of each step of the above method is the same as the operation of the system, and a description thereof will be omitted.

As shown in FIGS. 6 and 7, according to the potential customer acquisition system or the potential customer acquisition method configured as described above, the user can display product information / keywords, etc. The user's potential purchase consciousness is stored in the server 3 by inputting the information as specific needs information in advance.
A store that wants to provide information in real time and directly with respect to the potential purchase awareness of the target user installs the sensing means 4. Information to be distributed to the target user about the contents of the products and services provided by the store is registered on the server 3 from the input / output device 2 via the Internet as needs-related notification information.

When the mobile terminal 1 in which the application is installed enters the sensing area of the beacon device of the sensing means 4, it receives a beacon signal transmitted at regular intervals and reads the individual identification information of the sensing means 4 from the beacon signal. Through the processing of the application, the mobile terminal 1 transmits to the server 3 the individual identification information of the target user's mobile terminal 1 and the individual identification information of the sensing means 4.
The server 3 collates and analyzes the target user and the store information linked to the sensing means, and returns the matching result to the mobile terminal 1, so that arbitrary information on the products provided at the store and the service contents The user acquires information that the service information of the user wants to distribute.

FIG. 6 is a diagram illustrating the merit of the present system as seen from the user side. Product information about the related word registered in the application of the mobile terminal 1 is transmitted. In addition, “coupon information” and the like are transmitted to the related word registered in the application. Information about words that are not registered in the app will not be sent actively.
According to the above system or method, since it is transmitted only in the vicinity of stores where there are products, services, coupons, etc. related to information related to registered keywords, there is no unnecessary reception by the user and only necessary information is received. , There is a merit that subconsciousness is awakened.

  On the other hand, what is shown in FIG. 7 is the merit of this system seen from the service provider (store) side. Only when the registration keyword on the store side matches the registration keyword on the app side, registration information is sent to the app, and for apps that do not have a related word registered (mobile device) or mobile devices that do not have the app installed Information is not sent. If it does in this way, an advertisement appeal can be made to a potential customer who passes near the store. Since the store side can appeal the advertisement to the pinpoint, it is not necessary to spend unnecessary advertising expenses.

  Therefore, according to the potential customer acquisition system and the potential customer acquisition method, it is possible to connect a potential customer who has a willingness to purchase to a consumer activity, and it is easy to obtain a successful experience. Become. In addition, there is a merit for both the store side and the unnecessary advertisement cost.

8-10 is a figure which shows the 2nd Embodiment of this invention.
The second embodiment is provided by adding a service of point grant to the first embodiment. That is, the user can acquire points only by entering the sensing area of the sensing means 4 as well as acquiring service provider information by an application.

In the potential customer acquisition system of the second example, in addition to the configuration of the first embodiment, when the portable terminal 1 senses the sensing means 4, the server 3 detects the portable terminal 1. It has a point granting unit that gives points to the user.
For the application installed in the mobile terminal 1, the point confirmation information is issued to the server 3, and the point information transmitted from the server 3 is received and displayed on the screen of the mobile terminal 1. The program is embedded.
The server 3 incorporates a program that receives the point confirmation information transmitted from the mobile terminal 1, searches for the situation for each mobile terminal, and transmits the result to the mobile terminal 1.

  That is, the sensing means 4 is installed in a store contracted with the system operating company that is the provider of the potential customer acquisition system, and the sensing area of the sensing means 4 installed in these stores A, B,. When the mobile terminal 1 in which the application is installed enters, the mobile terminal 1 automatically gets points and accumulates.

The point granting unit is configured to accumulate points each time the mobile terminal 1 senses the sensing means 4.
That is, when the mobile terminal 1 enters the detection area of the store A, the mobile terminal 1 gets 1 point. When the mobile terminal 1 enters the detection area of the store B, 1 point is acquired and the accumulated points become 2 points. In this way, a total of 5 points can be accumulated only by passing through the sensing areas of the five stores from stores A to E. And the said portable terminal 1 is comprised so that confirmation of the said accumulation point number is possible.

  According to the second embodiment, it is possible not only to acquire store-related information from the mobile terminal using an application, but also to obtain points only by entering the sensing area of the sensing means.

11 to 13 are diagrams showing a third embodiment of the present invention.
In this third embodiment, there are a plurality of stores in the setting area, and the server 3 transmits the sensing information of the sensing means 4 from the portable terminal 1 and relates to the needs information of the relevant needs. When the notification information and the needs related notification information of another store different from the store in the setting area are collated and it is determined that the information of both matches, the needs related notification information of the other store is 1 to transmit to.

  For example, when the mobile terminal 1 enters the detection area of the store B, not only the potential needs information of the mobile terminal 1 and the needs-related notification information of the store B are collated, but also the other stores A and C in the setting area 1 Also collate with needs related notification information.

  The setting area is, for example, a commercial facility such as a region, a street, a shopping street, a market, a department store, a large shopping mall, or an event plaza. In FIG. 11B, stores “A”, “B”, and “C” exist in “setting area 1”, and stores “D”, “E”, “F”, and “G” exist in “setting area 2”. Is installed.

As shown in FIGS. 12-13, in this 3rd Embodiment, in addition to the said 1st or 2nd Embodiment, the input item of the input / output device 2 in the shop A differs, for example. Further, the information collation in the collation unit in the server 3 is different.
In the input / output device 2 in the store A, in addition to the individual recognition information of the sensing means 4 of the own store, the individual recognition information of the sensing means 4 of another store, for example, the store B, is also input and transmitted to the server 3.
In the server 3, it is set that the sensing means 4 of the store B is also used in the store A information holding unit.

When the portable terminal 1 enters the beacon area (sensing area) of the store B, the sensing means 4 of the store B is sensed, and the individual recognition information of the portable terminal 1 and the individual recognition information of the sensing means 4 are transmitted.
When the server 3 receives the individual recognition information, the server 3 calls the registered latent need information from the individual recognition information of the mobile terminal 1.

  The need related notification information of the store B is called from the individual recognition information of the detection means 4 of the store B, and the need related notification information of another store to which the individual recognition information of the detection means 4 of the store B is inputted is called. In this embodiment, the demand related notification information of the store A is called.

  The collation unit collates the called latent needs information with the needs related notification information of the store A and the store B.

  If there is matching needs related notification information as a result of the collation, needs related notification information to be transmitted to the application is generated. For example, if it is determined that the store B is incompatible with the store B, but is determined to be compatible with the store A, the needs related notification information of the store A is transmitted to the mobile terminal 1.

  Then, as illustrated in FIG. 11, information on the store A is displayed on the mobile terminal 1 that has entered the beacon area of the store B. By looking at this information, the user can search for the store A existing in the setting area 1 and visit the store A, thereby satisfying the potential needs.

  In FIG. 11, a setting area 2 is drawn in addition to the setting area 1. In the setting area 2, there are stores D to G, and the sensing means 4 is set in each store. The store A in the setting area 1 can also input and transmit the individual identification information of the sensing means 4 of the store in the setting area 2 and register it in the server.

  Thus, when registering the individual identification information of the sensing means of other stores beyond the setting area, for example, when entering the beacon area of the store E, when the information of the store A is displayed on the mobile terminal 1, A navigation function for simply displaying a route for guiding the user from the store E to the store A may be introduced.

FIG. 14 shows an example of the navigation function.
When the destination is a store A and the current position of the mobile terminal 1 is “I”, the position of this “I” is determined by the beacon area of each beacon device installed in another store E, F, G. sell. By indicating the direction of the destination from the position determined in this way and displaying it on the map, an approximate route to the destination can be obtained.

When the mobile terminal 1 moves toward the destination A, it enters the beacon areas B and F of other stores on the way, and the current position “I” after the movement is specified. By enlarging and displaying the map route to the destination, it can be intuitively felt that the user is approaching the destination.
The user can be easily guided to the store A by the above navigation function.

  In the fourth embodiment, the server 3 is further provided with a charging unit. That is, when service provider information different from the store where the sensing means 4 sensed by the mobile terminal 1 is installed is transmitted to the mobile terminal 1, the sensing means 4 sensed by the mobile terminal 1 is installed. The server is provided with a billing unit for paying for the use of the beacon device for the store. As described above, the present invention is also characterized in that it is an invention that is easy to incorporate a consideration system linked to an advertisement result, is easy to grasp the introduction result, and is suitable for billing. And the area setting of the conceptual diagram shown in FIG.11 (b) can be utilized also in the 4th Embodiment of this invention.

For example, as a basic charge system of a store using this latent customer acquisition system, specifically, “Monthly basic charge + data display × number of times = monthly use charge” can be used.
For example, when there are a plurality of detection means installation stores A to G in the setting area, when considering the store A as a center, a system such as the setting area 1 and the setting area 2 as shown in FIG. When the service provider information of the store A is distributed by the detection signal of the other store B that uses this service in the area, a fixed price is paid to the detected store B for one display. It can be said that.
That is, the monthly usage fee of the store B can be “(monthly basic fee + data display × number of times) − (data display of other store A × number of times) = monthly usage fee”.
Then, when using the beacon devices of each other's stores mutually, the usage fee is effectively offset, so the price is not appreciably increased, but the beacon device is located in a location that is easy to detect. For stores that have been prepared, the consideration will be increased by that amount, so it will be possible to operate without losing a sense of fairness.
Of course, such a specific billing method is merely one example, and does not particularly limit the configuration of the present invention.

  Although not shown, the following configuration may be employed as the fifth embodiment. That is, the sensing means is not arranged directly in the store, but is provided, for example, on a utility pole or an advertising tower at an intersection away from the store, and a plurality of stores can share the individual recognition information of the sensing means. In this case, it is necessary to register both the individual identification information of the store and the individual recognition information of the sensing means in the server. In the fifth embodiment, a plurality of stores can share one sensing means, and the beacon device can be effectively used. Also, in this case, it is convenient to display and guide the route when the navigation function is implemented and combined.

  The embodiment disclosed this time is, of course, illustrative in all respects, and is not limited to the described configuration.

1 mobile terminal 2 input / output device 3 server 4 sensing means

Claims (8)

A portable terminal for inputting / outputting user information, an input / output device for inputting / outputting service provider information, a server for holding the user information and the service provider information, and a service provider to be sensed by the portable terminal A sensing means installed on the side,
The server is connected to the portable terminal and the input / output device via an interconnectivity network,
When the portable terminal enters the sensing area of the sensing means, the server compares the user information with the service provider information, and when it is determined that both information are matched, A potential customer acquisition system configured to be able to transmit the service provider information.   An application configured to input the user information to the portable terminal, transmit the user information to the server, transmit the detection of the sensing means to the server, and display the service provider information transmitted from the server. The potential customer acquisition system according to claim 1, wherein the program is installed.   The potential customer acquisition system according to claim 1 or 2, wherein the sensing means uses a beacon device that emits a beacon signal. The user information includes individual recognition information of the mobile terminal and potential user needs information,
The service provider information includes individual recognition information of the sensing means and needs related notification information provided by the service provider,
The said portable terminal is comprised so that the individual recognition information of the said portable terminal and the individual recognition information of the said sensing means may be transmitted to the said server, when the said sensing means is sensed. The potential customer acquisition system according to any one of the above.   The comparison between the user information and the service provider information in the server is performed based on the latent needs information and the needs related notification information, and the service provider information transmitted by the server is The potential customer acquisition system according to claim 4, wherein the need-related notification information is included. Inputting user information into the mobile terminal and transmitting the user information to the server;
Inputting service provider information to the input / output device and transmitting the service provider information to the server;
Holding each information transmitted from the mobile terminal and the input / output device in the server;
When the mobile terminal enters the sensing area of the sensing means, the server compares the user information and the service provider information to determine whether the two information are matched;
In the determination result, if both pieces of information are compatible, the service provider information is transmitted to the mobile terminal, and if the information is not compatible, the step of not transmitting is performed.
And displaying the service provider information transmitted to the mobile terminal. An application program for executing the portable terminal of the potential customer acquisition system according to claim 1,
A process of inputting user information to the mobile terminal and transmitting the user information to the server;
A process of transmitting individual recognition information of the portable terminal and the sensing means to the server when the portable terminal senses the sensing means;
Processing for receiving service provider information transmitted from the server;
An application program for causing the mobile terminal to execute processing for displaying the received service provider information on the mobile terminal. A computer program for executing a server of the potential customer acquisition system according to claim 1,
A process for holding user information transmitted from the mobile terminal;
A process of holding service provider information transmitted from the input / output device;
When the portable terminal enters the sensing area of the sensing means, the service provider information and the user information are compared and collated, and if matched, the service provider information is transmitted to the adapted portable terminal. A computer program that causes the server to execute processing.

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