JP2009100057A - Advertising system for mobile terminal, and server constituting the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement that meets the needs of a mobile terminal user and that contributes highly to the provider of the advertisement, by transmitting advertisement relating to the immediate vicinity of the currently occupying location of the user of the mobile terminal, to the mobile terminal which matches the needs of the user. <P>SOLUTION: In an advertising system and a server(s) 4, pieces of information 72, 73 about the needs of a user 1 of a mobile terminal are recorded in a user information recording mean 42 of the server(s) 4, and a matching means 44 selects advertisements 75 relating to the needs from among the advertisements recorded in an advertisement data recording means 43 and sends them to a matching completed advertisement data recording means 45; from these, a transmitted advertisement data selecting means 46 selects an advertisement relating to position information 71c specified by a mobile terminal position specifying means 41; an advertisement data transmission means 47 transmits the advertisement to a mobile terminal 11, that is passing within the communication range of a specified wireless LAN station 2a1; and when the mobile terminal 11 is operated, the advertisement is displayed. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertising system that meets the needs of a mobile terminal user and transmits an advertisement corresponding to the position where the mobile terminal is present to the mobile terminal, and in addition, the content of the advertisement received by the mobile terminal The present invention relates to an interactive advertising system in which a mobile terminal user can respond easily, and a server used for them.

  With the widespread use of mobile terminals such as mobile phones and notebook computers, the mobile advertising market that uses them is steadily expanding. Among them, the spread of mobile phones is remarkable, and about 100 million units are currently used in Japan.

  The size of the Internet advertising market in Japan in 2006 was 363.0 billion yen, of which mobile advertisements displayed on mobile terminals accounted for 39 billion yen (about 11%). As the number of terminals increases, the scale is expected to expand further.

Patent Document 1 discloses a technique for attaching advertisement data to an e-mail using a portable terminal.
These are more cost-effective for clients that provide advertisements (hereinafter referred to as “advertisers”) because they have a higher probability of attracting attached advertisements than conventional banner advertisements placed on Web pages. It can be said that it is excellent.
JP 2000-276419 A

  However, in this method, since the same advertisement is sent to all the mobile terminal users who use the central office or the provider, a lot of advertisements that are not very interesting for e-mail users are sent, which is complicated. However, there is a problem that the number of advertisements that can be transmitted in the system is limited, the cost that the advertisement provider should bear is high, and the contribution degree of the advertisement is low instead.

In order to increase the contribution of advertisements, the first consideration is to send an advertisement that the mobile terminal user desires to receive, that is, an advertisement that meets the needs of the mobile terminal user, to the mobile terminal.
Patent Document 2 analyzes the customer's hobbies and preferences based on the customer's Web access information and keywords entered by the customer, and extracts the advertisement data that matches the hobbies and preferences from the advertisement data stored in the database. The technology to distribute is disclosed.
JP 2004-355301 A

  The system of Patent Literature 2 is related to a wide area of advertisement, for example, a product sold nationwide, and the manufacturer is interested in information and advertisement related to the product. It would be an excellent way to send it selectively to the person. This technology can be used for advertising on mobile devices and for products sold nationwide.

  However, when advertising a restaurant or store, or an event that is being held at that time, even if a mobile terminal user displays an advertisement for a store or event venue far away from where it is, And cannot contribute to the contribution of advertising. In such a case, the next thing to consider in order to increase the contribution of the advertisement is to send the relevant advertisement near the place where the mobile terminal user is present to the mobile terminal.

Patent Document 3 discloses an advertisement providing road section corresponding to a current position of a vehicle among advertisement information registered corresponding to an advertisement providing road section provided in advance for a navigation system having a current position detecting unit. Disclosed is a technology for distributing advertisement information.
Patent Document 4 uses an in-vehicle navigation device equipped with an information communication device, grasps not only the vehicle travel position, but also the user's previous operation travel history and driving tendency, and meets the user's potential needs. A technique for distributing advertisements is disclosed.
JP 2002-288518 A JP 2004-201194 A

  These technologies are intended for passengers in mobile vehicles, which are advertisements that match the user's hobbies and preferences, and are intended to provide advertising data related to the user's current location. Even if you say that you want to send advertisement data related to the place, the target advertisement data is the area where the vehicle is currently traveling, the area where the vehicle is heading, etc. In general, there is a wide range of vehicles, and it is not necessary to finely limit the current location of the vehicle. To provide.

However, many general mobile terminal users are people who frequently use walking, buses, trains, etc., and their action radii are quite small.
For example, even if a mobile terminal user walking near Tokyo Station sees an advertisement for Sale in a supermarket in a shopping district in Koto Ward, Tokyo, no matter how the sale target product is the one that the mobile terminal user wants It would be useless advertising.

Considering such cases, advertisements that match the needs of mobile terminal users and that correspond to the location where the mobile terminal is located, especially in places very close to where the mobile terminal user is now. If a related advertisement can be selected and sent, it is useful for a mobile terminal user.
On the other hand, if this is possible for the advertising provider, it is not only possible to circulate advertisements with a very high degree of contribution, but it is only necessary to circulate advertisements only in the immediate vicinity of stores and event venues, so they can be sent on one system. Since the number of advertisements increases, the cost of one advertisement provider is reduced, and cost effectiveness is improved from both sides.

  At that time, it is ensured that the ad sending system side does not need a special human operation to selectively play the ad, and the mobile terminal user does not need a special operation to view the ad. It is important to deliver to

  In addition, if you have interactive features so that you can reserve seats by looking at the contents of advertisements displayed on mobile devices and make it easy to make reservation reservations for special-purpose products by operating the mobile devices, you can further increase the The effect is expected.

  The present invention is an advertisement useful for a mobile terminal user by transmitting to the mobile terminal an advertisement that meets the needs of the mobile terminal user and is related to a location very close to the location where the mobile terminal user is present. An advertising system that not only allows you to interact, but also contributes to the advertising provider and saves money, and does not require a special human operation to selectively send the advertisement to the sender. A system that does not require a special operation for viewing an advertisement for a mobile terminal user, and an interactive advertisement system that allows the mobile terminal user to easily respond to advertisement contents received by the mobile terminal, and Some provide servers to configure.

In order to solve the above problems, the present invention refers to a wireless LAN compatible mobile terminal having a GPS function, a plurality of wireless LAN base stations, a telephone base station, and one or a plurality of servers (hereinafter referred to as “servers”). A mobile terminal advertising system comprising:
The server (s) has advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, portable terminal position specifying means, transmission advertisement data selection means, and advertisement data transmission means,
The advertisement data recording means records the advertisement data provided by the advertisement provider,
The user information recording means includes an advertisement genre that the user of the wireless LAN compatible mobile terminal (hereinafter referred to as “mobile terminal user”) desires to receive in advance, and information that the mobile terminal user has made a mobile payment. Recorded and updated from time to time,
The matching means includes, in the advertisement data recorded in the advertisement data recording means, advertisement data of a genre that the mobile terminal user desires to receive in advance, or information that the mobile terminal user has made a mobile payment. Search for relevant ad data,
The matched advertisement data recording means records the matched advertisement data searched by the matching means,
The mobile terminal location specifying means obtains information from a specific wireless LAN base station in which the wireless LAN compatible mobile terminal is in a state where data can be transmitted and received, and a telephone base in which the wireless LAN compatible mobile terminal is within the communication range. Receiving the position information by the GPS function from the station, specifying the position of the wireless LAN compatible portable terminal,
The transmission advertisement data sorting means sorts advertisement data related to the position of the specified wireless LAN compatible mobile terminal from the advertisement data recorded in the matched advertisement data recording means,
The advertisement data transmission means transmits the advertisement data selected by the transmission advertisement data selection means to the wireless LAN compatible portable terminal through the telephone base station and the specific wireless LAN base station,
The wireless LAN compatible portable terminal records the transmitted advertisement data and updates it as needed, and the advertisement data recorded when the portable terminal user operates the wireless LAN portable terminal is recorded as voice, text Or an advertisement system for mobile terminals that displays images.

  Moreover, this invention is the said server (z) which comprises the said advertising system for portable terminals.

  The user of the wireless LAN compatible mobile terminal can register the genre of the advertisement desired to be received in advance using the mobile terminal, a personal computer, or at a mobile phone shop. The registered information is recorded in the user information recording means of this advertising system. It is complicated to receive an advertisement that is not of interest, and the possibility of missing an advertisement that one originally wants to see increases. On the other hand, for an advertisement provider, an advertisement that is interesting to the mobile terminal user can be provided by transmitting an advertisement that matches the registered information, and the contribution of the advertisement can be increased.

  When the mobile terminal user makes a mobile payment using the wireless LAN compatible mobile terminal, the information is similarly recorded in the user information recording means. This is because the information on what has been purchased is nothing but the information that the mobile terminal user is interested in.

  When the registration of the genre of the advertisement desired to be received is updated or when a new mobile payment is made, the user information is updated as needed.

  The advertisement data provided by the advertisement provider is recorded in the advertisement data recording means of this advertisement system. The matching means of this advertisement system uses the user information recorded in the user information recording means from the advertisement data recorded in the advertisement data recording means, and the genre that the mobile terminal user desires to receive. The advertisement data or the advertisement data related to the mobile payment information is searched and sent to the matched advertisement data recording means, and the matched advertisement data recording means records it.

  In this way, the advertisement data that has been matched based on the user information is temporarily recorded in the matched advertisement data recording means, thereby selecting the advertisement data to be transmitted based on the position information described below. Can be performed in a short time, and the mobile terminal user transmits appropriate advertisement data to the wireless LAN compatible mobile terminal in a timely manner within a short time within the wireless LAN base station transmission / reception area, so-called hot spot. be able to.

When a mobile terminal user enters a hot spot of a specific wireless LAN base station, information indicating that data transmission / reception with the wireless LAN base station is possible and data transmission / reception with the wireless LAN compatible mobile terminal is possible Is sent to the mobile terminal position specifying means.
On the other hand, since the wireless LAN compatible portable terminal has a GPS function, position information by the GPS function is sent from the telephone base station having the area as a communication area to the portable terminal position specifying means.
The portable terminal position specifying means specifies the position of the portable terminal from these pieces of information.

  The transmitted advertisement data sorting means sorts advertisement data related to the position of the wireless LAN compatible portable terminal identified in this way from the advertisement data recorded in the matched advertisement data recording means, and sends the advertisement data. Send to means.

  The advertisement data transmission means transmits the advertisement data selected by the transmission advertisement data selection means to the portable terminal through the specific wireless LAN base station in which the wireless LAN compatible portable terminal is now ready for data transmission / reception. Transmission to the wireless LAN base station is performed via the telephone base station.

  The wireless LAN compatible portable terminal records the transmitted advertisement data, and overwrites and updates as needed when new advertisement data is transmitted. When the mobile terminal user operates the wireless LAN compatible mobile terminal, the recorded advertisement data is displayed by voice, text, or image. For example, when a mobile terminal user makes a call, an advertisement is played as a dial tone, an advertisement as text or an image is displayed on an LCD screen, or a text advertisement is inserted at the end of an email.

  Since the hot spot of the wireless LAN base station has a radius of about 100 m, if a wireless LAN base station having a hot spot covering the position where the mobile terminal user is present is sent to the mobile terminal, a related advertisement is sent to the mobile terminal on foot. Mobile terminal users who are traveling by bus, train, taxi, etc. can easily go to the advertisement provider's store or event venue.

  This advertisement system can easily achieve the ultimate spot advertisement by utilizing the characteristic that the communication area of the wireless LAN is narrow. The advertisement provider can select a region where the advertisement is provided from a very small area to a large area by selecting and contracting one or a plurality of wireless LAN base stations according to the contents of the advertisement to be provided. By selectively limiting the area, the number of advertisements that can be transmitted on one advertisement system is greatly increased, so that the cost of each advertisement provider can be reduced.

  If the mobile terminal user moves and enters a hot spot of another wireless LAN base station, the mobile terminal position specifying means newly specifies the position, the transmission advertising means functions, and if necessary, new advertisement data Is transmitted to the wireless LAN compatible portable terminal.

  If the mobile terminal user is not in any of the hotspots of any of the wireless LAN base stations, the mobile terminal position specifying means specifies the wireless LAN base station closest to the position specified based on the position information by the GPS function. The transmission advertisement data is selected as a wireless LAN base station.

  Since the advertisement transmitted to the mobile terminal is an advertisement of a genre that the mobile terminal user wants to receive in advance or is searched for by a matching means based on information that the mobile terminal user has made a mobile payment, the needs of the mobile terminal user In addition, for mobile terminal users, no special operation is required to view the advertisement, so it takes less time and is received reliably. Can expect a high degree of contribution.

  On the other hand, by adopting this advertising system, the advertisement sending side is suitable for the needs of mobile terminal users, and is related to the place very close to where the mobile terminal user is now. Can be sent selectively without any special human manipulation.

  On the other hand, the server constituting the advertisement system is a single server, and may include all of advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, and advertisement data transmitting means. However, these units may be shared by a plurality of units. In general, each of these means will be handled by one server, and it will be constituted by a number of servers such as a server of means associated therewith, a mirroring server and a backup server thereof.

Furthermore, the present invention provides a mobile terminal interactive advertising system having a wireless LAN compatible mobile terminal having a GPS function, a plurality of wireless LAN base stations, a telephone base station, a server (s), and an advertisement provider terminal. Because
The server (s) includes advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, portable terminal position specifying means, transmission advertisement data selection means, advertisement data transmission means, and reaction information transmission / reception means. Have
The advertisement data recording means records the advertisement data provided by the advertisement provider,
The user information recording means records the genre of the advertisement that the mobile terminal user wants to receive in advance and the information that the mobile terminal user has made a mobile payment, and updates it as needed,
The matching means includes, in the advertisement data recorded in the advertisement data recording means, advertisement data of a genre that the mobile terminal user desires to receive in advance, or information that the mobile terminal user has made a mobile payment. Search for relevant ad data,
The matched advertisement data recording means records the matched advertisement data searched by the matching means,
The mobile terminal location specifying means obtains information from a specific wireless LAN base station in which the wireless LAN compatible mobile terminal is in a state where data can be transmitted and received, and a telephone base in which the wireless LAN compatible mobile terminal is within the communication range. Receiving position information by the GPS function from the station, specifying the position of the wireless LAN portable terminal,
The transmission advertisement data sorting means sorts advertisement data related to the position of the specified wireless LAN compatible mobile terminal from the advertisement data recorded in the matched advertisement data recording means,
The advertisement data transmission means transmits the advertisement data selected by the transmission advertisement data selection means to the wireless LAN compatible portable terminal through the telephone base station and the specific wireless LAN base station,
The wireless LAN-compatible mobile terminal records the transmitted advertisement data and updates it as needed, and the mobile terminal user records the advertisement data recorded when the wireless LAN-compatible mobile terminal is operated as voice, Display by text or image,
The reaction information transmission / reception means, when the mobile terminal user performs a reaction such as an event seat reservation or a special product purchase reservation to the transmitted advertisement data using the wireless LAN compatible mobile terminal, The mobile terminal interactive advertisement system receives information related to the reaction and transmits the transmitted advertisement data to the advertisement provider terminal.

Moreover, this invention is the said server (s) which comprises the said interactive advertisement system for portable terminals.

  That is, an advertisement system in which bidirectionality is added to the above-described advertisement system, and a server (s) that constitutes the advertisement system.

  The mobile terminal user who saw the advertisement in the advertisement data sent to the wireless LAN compatible mobile terminal from the advertisement transmission means of the server (s) constituting this interactive advertising system reserves the seat for the event, the purchase reservation for the special sale product In addition, it is possible to have a configuration capable of causing a reaction to the advertisement, such as a cosmetic sample application.

  For example, when the mobile terminal user makes a call using the mobile terminal, the advertisement data of the voice that is played as the dial tone includes an announcement "If you want a sample, please press the number 1 button." When the mobile terminal user presses the number 1 button according to the announcement, the intention of sample application is displayed. Similarly, when the advertisement is displayed as text or an image, the message “If you want a sample, please press the number 1 button” can be displayed.

  When the mobile terminal user makes such a response to the advertisement transmitted to the wireless LAN compatible mobile terminal, the reaction information transmitting / receiving means of the server (s) receives the information related to the response, and the advertisement provider Send it to your terminal. The advertisement provider can expect the further effect of the advertisement by receiving the response and responding to it.

  For the mobile terminal user, it is possible to cause a reaction to the received advertisement with an easy operation, and therefore, it is possible to cope with the operation or feeling without any special burden.

  In addition, the server (s) constituting this interactive advertisement system is one, advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, advertisement data transmitting means, and reaction information transmitting / receiving means. You may have all, and you may have and share these means with multiple units. In general, each of these means will be handled by one server, and it will be constituted by a number of servers such as a server of means associated therewith, a mirroring server and a backup server thereof.

  As described above, by adopting the advertising system of the present invention or the server (s) constituting it, it is suitable for the needs of mobile terminal users and is very close to the place where the mobile terminal user is now. By sending advertisements related to the location to the mobile device, mobile terminal users can avoid the complexity of receiving advertisements that they are not interested in. Engage in useful, usable advertisements. On the other hand, for advertisement providers, it is possible to selectively provide advertisements that are truly interested in each mobile terminal user and that can be handled immediately, so that the contribution of advertisements can be increased, and one advertisement can be provided. Since the number of advertisements that can be transmitted by the system is greatly increased, the cost of each advertisement provider can be reduced, and the cost can be greatly reduced as compared with the obtained effect.

  Also, the side that sends the advertisements despite the very selective transmission to the mobile terminal that is relevant to the needs of the mobile terminal user and that is related to the location very close to where the mobile terminal user is Therefore, a special artificial operation for selectively sending advertisements is not necessary, and a special operation for viewing advertisements is not necessary for mobile terminal users.

  Furthermore, by adopting an interactive system in which the mobile terminal user can easily respond to the advertisement content received by the mobile terminal, or a server (s) that constitutes the advertisement system, A reaction to the received advertisement can be caused by an easy operation without burden, and by appropriately responding to the reaction, the advertisement provider can further enhance the effect of the advertisement.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. Needless to say, the present invention is not limited to such embodiments, and various modifications may be made to the specific configuration within the scope of the present invention.

  FIG. 1 is a conceptual diagram showing the entirety of an embodiment 1 of the advertising system of the present invention, FIG. 2 is a conceptual diagram of a method for registering user information of a mobile terminal user in the embodiment, and FIG. 3 is an advertisement providing in the embodiment FIG. 4 is a conceptual diagram of a method of registering advertisement data in the advertisement data recording means performed by the user, FIG. 4 is a search and sorting method performed by the matching means and transmission advertisement data sorting means in the embodiment, and transmission of the advertisement data sorted as a result FIG. 5 is a conceptual diagram of a method, FIG. 5 is a conceptual diagram of a method for transmitting and receiving a response from a mobile terminal user performed by a reaction information transmitting / receiving unit of the second embodiment which is a bidirectional advertising system of the present invention, and FIG. It is a conceptual diagram of Example 3 of the server (s) which comprises the advertising system of these Examples.

In FIG. 1, a mobile terminal user 1 possesses a wireless LAN compatible mobile terminal 11 (hereinafter referred to as “mobile terminal 11”) having a GPS function, is covered by a telephone base station 3, and is a wireless LAN base station 2. Strolling around the city where is located.
When he enters one of the wireless LAN base stations 2, for example, the hot spot 2a1H of 2a1, the ID of the portable terminal 11 is transmitted from the transmitter of the wireless LAN module mounted on the portable terminal 11, and the ID verification is completed. Then, it is connected to the network of the hot spot 2a1H, and data can be exchanged through the wireless LAN base station 2a1.

  The wireless LAN base station has a small hot spot with a radius of about 100 m. Therefore, in order to cover the entire area as much as possible, the area A, for example, 2a1, 2a2, 2a3,. In the Shinagawa area, 2b1, 2b2,..., C area, for example, Ueno, 2c1, 2c2,.

In order to make effective use of this advertising system, it is desirable to preferentially provide wireless LAN base stations also at major stations, large shopping malls, event venues, etc. where there are many customers a day.
In order to exchange advertisement data at high speed, it is desirable that the wireless LAN base station 2 has a capability equivalent to or higher than that of IEEE 802.11n, and accordingly, the mobile terminal 11 is equivalent to that of 802.11n. It is desirable to mount a module having a capability higher than that.

When the mobile terminal 11 enters a hot spot of a certain wireless LAN base station and becomes ready for data transmission / reception, position information 71a to that effect is sent to the mobile terminal location specifying means 41 of the server (s) 4 of this advertising system.
On the other hand, since the mobile terminal 11 has a GPS function, the position information 71b based on the function is periodically transmitted to the nearest telephone base station 3. This location information 71b is also sent from the telephone base station 3 to the mobile terminal location specifying means 41 of the server (s) 4 of this advertising system.
Based on these position information 71a and 71b, the position where the mobile terminal 11 is located is specified by the mobile terminal position specifying means 41, and the specified position information 71c is sent to the transmission advertisement data selecting means 46.

  As will be described in detail below, based on the specified position information 71c and user information, advertisement data 76 to be transmitted to the mobile terminal 11 is selected by each means of the server (4), and the advertisement data 76 is selected. The transmission means 47 transmits to the portable terminal 11 through the wireless LAN base station 2a1 that is now capable of data transmission / reception. Transmission to the wireless LAN base station 2 a 1 is performed via the telephone base station 3.

  The portable terminal 11 records the received advertisement data 76, and overwrites it when it receives new advertisement data and updates it as needed. When the mobile terminal user 1 operates the wireless LAN compatible mobile terminal 11, the recorded advertisement data is displayed by voice, text, or image. For example, when a mobile terminal user makes a call, an advertisement is played as a dial tone, an advertisement as text or an image is displayed on an LCD screen, or a text advertisement is inserted at the end of an email.

  If the mobile terminal user 1 moves and enters a hot spot of another wireless LAN base station 2a2, the new location information 71c is sent from the mobile terminal location specifying means 41 to the transmission advertisement data selection means 46, and the transmission advertisement data selection is performed. The function works and new advertisement data 76 is transmitted to the mobile terminal 11 as necessary.

  If the mobile terminal user 1 is not in any hotspot of any of the wireless LAN base stations, the wireless LAN base station closest to the position specified by the mobile terminal position specifying means 41 based on the position information by the GPS function is selected. The transmission advertisement data 76 is selected as a specific wireless LAN base station.

  Since the advertisement data 76 transmitted to the mobile terminal 11 is an advertisement of a genre that the mobile terminal user 1 wants to receive in advance, or is searched by the matching means 45 based on information that the mobile terminal user 1 has made a mobile payment. This is suitable for the needs of the mobile terminal user 1, and for the mobile terminal user 1, since no special operation is required to view the advertisement, it takes time and is surely received. High contribution can be expected from the advertisement data transmitted by the advertisement system.

Next, each means of the server (s) 4 will be described with reference to FIGS.
FIG. 2 is a conceptual diagram of a method for registering user information in the user information recording means 42 of the server 4.
Information on the genre of the advertisement desired to be received by the mobile terminal user 1 registered in advance using the mobile terminal 11, the personal computer 12 on hand, or the registration-only device 13 installed in the mobile phone shop (hereinafter referred to as “desired genre information”). 72) and the information 73 on which the mobile terminal user 1 makes the mobile payment by the mobile payment terminal 14 is sent via the Internet 51 or the online system 52. These are received by the user information receiving means 42 a and recorded in the user information recording means 42. When the desired genre information 72 is newly sent or when the mobile payment information 73 is newly sent, the user information is updated as needed.

  Desired genre information 72 is ID-coded according to a predetermined rule. Advertisements that the mobile terminal user 1 wishes to receive are categorized according to the genre (product, event, job offer, etc.) of the advertisement target, company or industry, presence of sample distribution, whether paid or free, etc. "01" if the target is "product: cosmetics", "aa" if the providing company is "XX cosmetics", "bb" if sample distribution is available, "cc" if free And give the code. The desired genre information 72 of the mobile terminal user 1 is registered in the form of an ID code “01aabbcc.

  The mobile payment information 73 is an ID code using a code that follows the same rules as the desired genre information 72, depending on the object (product or service) for which the mobile payment was made, the place (store or venue) where the mobile payment was made, etc. It becomes. From the viewpoint of protecting personal information, it will be necessary to give the mobile terminal user 1 a selection right in advance regarding whether or not mobile payment information can be automatically sent to the server of the advertising system of the present invention.

  The user information 72, 73 is received by the user information receiving means 42a, sent to the user information recording means 42, and recorded. When new desired genre information 72 is sent, the already recorded user information is overwritten, and when new mobile payment information 73 is sent, it is added to the already recorded user information.

  Each of the user information receiving means 42a and the user information recording means 42 may be constituted by a single server, or both means may be constituted by a single server. Furthermore, you may comprise by one server including the other means demonstrated below.

FIG. 3 is a conceptual diagram of a method of registration in the advertisement data recording means 43 of the server (4).
An advertisement request from an advertisement provider, for example, the restaurant industry 61a, a store 61b, a travel agency 61c, an employee recruiter 61d, etc. is sent to the advertisement agency 62, and the advertisement agency receives the voice, text, image, etc. Is sent from the personal computer 63 via the online system 64 to the server 4 of this advertising system.

  The advertisement data 74 is received by the advertisement data receiving means 43a, sent to the advertisement data recording means 43, and recorded. The advertisement data receiving means 43a and the advertisement data recording means 43 may each be configured by one server, or may be configured as a part of one server, similar to the user information recording means 42. is there.

Each recorded advertisement data 74 is given an ID code and recorded together with the advertisement data.
The ID data given to the advertisement data is a code that follows the same rules as the desired genre information 72, the genre (product, event, job offer, etc.) to be advertised, the company or its industry, the presence of sample distribution, and pay And free of charge, etc. For example, “01” when the advertising target is “product: cosmetics”, “aa” when the providing company is “XX cosmetics”, “bb” when there is sample distribution, “cc” when there is no charge, ..., and the ID code given to the advertisement data is "01aabbcc ...".

Further, the advertisement provider 61 specifies in which region the advertisement is desired to be transmitted to the mobile terminal 11. Various specific methods can be considered. In this embodiment, the specific method is determined by determining which wireless LAN base station to transmit.
In the method of designating the wireless LAN base station to be transmitted in the form of “only 2a1 in area A” in FIG. 1 or “2a1 in area A and 2a2, 2a3 in area A and 2b1 in area B”. is there. The designation of the area to be transmitted also constitutes a part of the ID code given to the advertisement data 75 described above.

FIG. 4 is a conceptual diagram of the search and selection method performed by the matching unit and the transmitted advertisement data selection unit of the server (4) and the transmission method of the advertisement data selected as a result.
The matching unit 44 of the server (s) 4 stores the desired genre information 72 or the mobile payment information 73 recorded in the user information recording unit 42 from the advertisement data 74 recorded in the advertisement data recording unit 43. Search for relevant ones. In this embodiment, the advertisement data 74, the desired genre information 72, and the mobile payment information 73 are each assigned an ID code using a code according to the same rule. Just pick it out.

  The matching means 44 is recorded in the advertisement data recording means 43 every time the user information 72, 73 recorded in the user information recording means 43 is updated, or when not updated every predetermined period. The advertisement data 74 is searched for data that matches the user information.

Here, when the user information 72, 73 is not updated, the search is performed at regular intervals because the advertisement data 74 recorded in the advertisement data recording means 43 changes with the passage of time. This is for searching.
The matched advertisement data 75 searched by the matching means 44 in this way is recorded in the matched advertisement data recording means 45.

  When the mobile terminal user 1 moves and enters a hot spot of a new wireless LAN base station, for example, the hot spot 2a1H of the wireless LAN base station 2a1, the location information 71a indicating that data transmission / reception is possible is the mobile terminal location specifying means. 41, the position of the portable terminal is specified, and the specified position information 71c is sent to the transmission data sorting means 46.

  The transmission advertisement data selection means 46 is based on the specified position information 71c, the advertisement related to the position of the mobile terminal specified from the advertisement data 75 recorded in the matched advertisement data recording means 45, In the case of the example, the advertisement data 76 provided with “2a1” as a part of the ID code as a wireless LAN base station to be transmitted is selected and sent to the advertisement data transmitting means 47.

  Advertisement data 75 that has been matched based on the user information 72, 73 is temporarily recorded in the matched advertisement data recording means 45, so that advertisement data to be transmitted is selected based on position information. The work in the means 46 can be performed in a short time, and the mobile terminal user 1 transmits appropriate advertisement data to the mobile terminal 11 in a timely manner within a short time in a hot spot of a specific wireless LAN base station. can do.

  If the mobile terminal user 1 is not in any hotspot of any wireless LAN base station, the mobile terminal location specifying means 41 is the wireless LAN base station closest to the location specified based on the location information 71b by the GPS function, For example, “2a2” is specified, and advertisement data provided with “2a2” as a part of the ID code as a wireless LAN base station to be transmitted is searched and transmitted to the advertisement data transmitting means 47.

  The selected advertisement data 76 is sent to the telephone base station 3 from the advertisement data transmission means 47 of the server (s) 4. At this time, the mobile terminal 11 is sent to the corresponding wireless LAN base station 2a1 via the telephone base station corresponding to the position information 71c of the mobile terminal 11, for example, the telephone base station 3a, and exists in the hot spot 2a1H. To be sent selectively.

  Here, the transmission from the advertisement data transmission means 47 to the telephone base station 3 is performed using a telephone base station network 53 using mobile communication radio waves or via a wire such as an optical fiber. Transmission from 3 to the wireless LAN base station 2 will be performed via a wire such as an optical fiber.

  As can be seen from the above description, by using this advertising system, an advertisement related to the wireless LAN base station 2a1 that meets the needs of the mobile terminal user 1 and covers the location where the mobile terminal user is present is extremely selected. And can be transmitted easily.

  The matching unit 44, the matched advertisement data recording unit 45, and the advertisement data transmission unit 47 may each be configured by one server, or may be configured as a part of one server. This is the same as the user information recording means 42 and the advertisement data recording means 43.

The second embodiment is a system in which bidirectionality is added to the above-described advertising system.
The registration method in the user information recording means 42 described in the first embodiment, the registration method in the advertisement data recording means 43, the search method performed by the matching means 44, the location specifying method of the mobile terminal location specifying means 41, transmission Since the selection method performed by the advertisement data selection unit 46 and the transmission method of the advertisement data performed by the advertisement data transmission unit 47 are the same as in the second embodiment, the reaction information transmission / reception unit 46, which is an added portion, performs it. A method for transmitting and receiving the reaction 77 from the mobile terminal user 1 will be described with reference to FIG.

  When the mobile terminal user 1 makes a call using the mobile terminal 11, voice advertisement data that is played instead of the dial tone is transmitted from the advertising system of the present embodiment and recorded in the mobile terminal 11. In the advertisement data, an announcement saying “If you want a sample, please press the first button” or a message is inserted, the mobile terminal user 1 will follow the announcement “No. 1 button” Consider a case where pressing 11a results in a sample application intention display. This is the response information 77 of the mobile terminal user with respect to the transmitted advertisement data.

  The mobile terminal user's reaction information 77 is transmitted to the server (4) via the wireless LAN base station having a hot spot covering the place where the mobile terminal is present, for example, 2a1 or the telephone base station 3a in the vicinity thereof. It is sent to the reaction information transmission / reception means 48, and is transmitted from there to the terminal 65 of the advertisement provider using the online system 64.

  Upon receiving the response information 77 of the mobile terminal user 1, the advertisement provider can take an appropriate action immediately, and the effect of the advertisement can be further enhanced.

As can be understood from the above description, each means may be configured by a single server, or some means may be configured by a single server.
In practice, it will consist of a large number of servers, including backups, from the viewpoint of improving the scale and stability of the system. In FIG. 6, the configuration of a server group that will be actually employed will be described using the user information recording means 42 as an example.

  The desired genre information 72 and the mobile payment information 73 of the mobile terminal user are received by one server 81 which is the user information receiving means 42a, and sent to another server 82 which is the user information recording means 42. At the same time as recording, it is sent to another server 83 that is a mirror of the server 82 and recorded. Further, a backup server 84 is arranged as a spare for the server 82 and the server 83.

  By adopting such a server group configuration for each means, it is possible to construct a system that stably and reliably transmits a large amount of advertisement data.

  It is widely used as a cost-effective advertising system that meets the needs of mobile terminal users, which are expected to increase in the future, and transmits advertisements according to the position where the mobile terminal is exactly located.

It is a conceptual diagram which shows the whole Example 1 of the advertising system of this invention. It is a conceptual diagram of the method of registering the user information of the portable terminal user in the Example. It is a conceptual diagram of the registration method to the advertisement data recording means of the advertisement data which the advertisement provider in the same Example performs. It is a conceptual diagram of the search method performed by the matching means and transmission advertisement data selection means in the same embodiment, and the transmission method of the advertisement data selected as a result. It is a conceptual diagram of the transmission / reception method of the reaction from the portable terminal user which the reaction information transmission / reception means of Example 2 which is the advertising system which gave the bidirectionality of this invention performs. It is a conceptual diagram of Example 3 of the server (s) which comprises the advertising system of these Examples.

Explanation of symbols

1 mobile terminal user 2, 2a1, 2a2, ... 2b1, 2b2, ... 2c1, 2c2, ...
Wireless LAN base station 2a1H Hot spot of wireless LAN base station 2a1, 3, 3a, 3b, 3c Telephone base station 4, 4a Server (s)
DESCRIPTION OF SYMBOLS 11 Portable terminal 11a 1st button 12 Personal computer of portable terminal 13 Registration exclusive apparatus 14 Terminal for mobile payment 41 Mobile terminal position specifying means 42 User information recording means 42a User information receiving means 43 Advertising data recording means 43a Advertising data receiving means 44 Matching means 45 Matched advertisement data recording means 46 Transmission advertisement data selection means 47 Advertisement data transmission means 48 Reaction information transmission / reception means 51 Internet 52 Online system 61a, 61b, 61c, 61d Advertisement provider 62 Advertising agency 63 Advertising agency terminal 64 Online system 65 Terminals 71a, 71b, 71c owned by the advertisement provider Location information 72 Desired genre information 73 Mobile payment information 74 Advertisement data 75 Matched advertisement data 76 Selected advertisement data Data 77 reaction information 81 user information receiving means server 82 user information recording means server 83 mirror server 84 backup server

Claims (4)

A mobile terminal advertising system having a wireless LAN-compatible mobile terminal having a GPS function, a plurality of wireless LAN base stations, a telephone base station, and one or a plurality of servers (hereinafter referred to as “servers”). And
The server (s) has advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, portable terminal position specifying means, transmission advertisement data selection means, and advertisement data transmission means,
The advertisement data recording means records the advertisement data provided by the advertisement provider,
The user information recording means includes an advertisement genre that the user of the wireless LAN compatible mobile terminal (hereinafter referred to as “mobile terminal user”) desires to receive in advance, and information that the mobile terminal user has made a mobile payment. Recorded and updated from time to time,
The matching means includes, in the advertisement data recorded in the advertisement data recording means, advertisement data of a genre that the mobile terminal user desires to receive in advance, or information that the mobile terminal user has made a mobile payment. Search for relevant ad data,
The matched advertisement data recording means records the matched advertisement data searched by the matching means,
The mobile terminal location specifying means obtains information from a specific wireless LAN base station in which the wireless LAN compatible mobile terminal is in a state where data can be transmitted and received, and a telephone base in which the wireless LAN compatible mobile terminal is within the communication range. Receiving the position information by the GPS function from the station, specifying the position of the wireless LAN compatible portable terminal,
The transmission advertisement data sorting means sorts advertisement data related to the position of the specified wireless LAN compatible mobile terminal from the advertisement data recorded in the matched advertisement data recording means,
The advertisement data transmission means transmits the advertisement data selected by the transmission advertisement data selection means to the wireless LAN compatible portable terminal through the telephone base station and the specific wireless LAN base station,
The wireless LAN-compatible mobile terminal records the transmitted advertisement data and updates it as needed, and the mobile terminal user records the advertisement data recorded when the wireless LAN-compatible mobile terminal is operated as voice, A mobile terminal advertising system that displays text or images. A wireless LAN compatible mobile terminal having a GPS function, a plurality of wireless LAN base stations, a telephone base station, and the server (s) that constitutes a mobile terminal advertising system having a server (s),
The server (s) has advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, portable terminal position specifying means, transmission advertisement data selection means, and advertisement data transmission means,
The advertisement data recording means records the advertisement data provided by the advertisement provider,
The user information recording means records the genre of the advertisement that the mobile terminal user wants to receive in advance and the information that the mobile terminal user has made a mobile payment, and updates it as needed,
The matching means includes, in the advertisement data recorded in the advertisement data recording means, advertisement data of a genre that the mobile terminal user desires to receive in advance, or information that the mobile terminal user has made a mobile payment. Search for relevant ad data,
The matched advertisement data recording means records the matched advertisement data searched by the matching means,
The mobile terminal location specifying means obtains information from a specific wireless LAN base station in which the wireless LAN compatible mobile terminal is in a state where data can be transmitted and received, and a telephone base in which the wireless LAN compatible mobile terminal is within the communication range. Receiving the position information by the GPS function from the station, specifying the position of the wireless LAN compatible portable terminal,
The transmission advertisement data sorting means sorts advertisement data related to the position of the identified wireless LAN mobile terminal from the advertisement data recorded in the matched advertisement data recording means,
The advertisement data transmission means is a server (s) that transmits the advertisement data selected by the transmission advertisement data selection means to the wireless LAN compatible portable terminal through the telephone base station and the specific wireless LAN base station. A mobile terminal interactive advertising system having a wireless LAN compatible mobile terminal having a GPS function, a plurality of wireless LAN base stations, a telephone base station, a server (s), and an advertisement provider terminal,
The server (s) includes advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, portable terminal position specifying means, transmission advertisement data selection means, advertisement data transmission means, and reaction information transmission / reception means. Have
The advertisement data recording means records the advertisement data provided by the advertisement provider,
The user information recording means records the genre of the advertisement that the mobile terminal user wants to receive in advance and the information that the mobile terminal user has made a mobile payment, and updates it as needed,
The matching means includes, in the advertisement data recorded in the advertisement data recording means, advertisement data of a genre that the mobile terminal user desires to receive in advance, or information that the mobile terminal user has made a mobile payment. Search for relevant ad data,
The matched advertisement data recording means records the matched advertisement data searched by the matching means,
The mobile terminal location specifying means obtains information from a specific wireless LAN base station in which the wireless LAN compatible mobile terminal is in a state where data can be transmitted and received, and a telephone base in which the wireless LAN compatible mobile terminal is within the communication range. Receiving the position information by the GPS function from the station, specifying the position of the wireless LAN compatible portable terminal,
The transmission advertisement data sorting means sorts advertisement data related to the position of the specified wireless LAN compatible mobile terminal from the advertisement data recorded in the matched advertisement data recording means,
The advertisement data transmission means transmits the advertisement data selected by the transmission advertisement data selection means to the wireless LAN compatible portable terminal through the telephone base station and the specific wireless LAN base station,
The wireless LAN-compatible mobile terminal records the transmitted advertisement data and updates it as needed, and the mobile terminal user records the advertisement data recorded when the wireless LAN-compatible mobile terminal is operated as voice, Display by text or image,
The reaction information transmission / reception means, when the mobile terminal user performs a reaction such as an event seat reservation or a special product purchase reservation to the transmitted advertisement data using the wireless LAN compatible mobile terminal, An interactive advertising system for a mobile terminal that receives information relating to the reaction and transmits the information to the advertisement provider's terminal of the transmitted advertising data. A wireless LAN-compatible mobile terminal having a GPS function, a plurality of wireless LAN base stations, a telephone base station, a server (s), and a server (s) that constitutes a mobile terminal interactive advertising system having an advertisement provider terminal (s) ) And
The server (s) includes advertisement data recording means, user information recording means, matching means, matched advertisement data recording means, portable terminal position specifying means, transmission advertisement data selection means, advertisement data transmission means, and reaction information transmission / reception means. Have
The advertisement data recording means records the advertisement data provided by the advertisement provider,
The user information recording means records the genre of the advertisement that the mobile terminal user wants to receive in advance and the information that the mobile terminal user has made a mobile payment, and updates it as needed,
The matching means includes, in the advertisement data recorded in the advertisement data recording means, advertisement data of a genre that the mobile terminal user desires to receive in advance, or information that the mobile terminal user has made a mobile payment. Search for relevant ad data,
The matched advertisement data recording means records the matched advertisement data searched by the matching means,
The mobile terminal location specifying means obtains information from a specific wireless LAN base station in which the wireless LAN compatible mobile terminal is in a state where data can be transmitted and received, and a telephone base in which the wireless LAN compatible mobile terminal is within the communication range. Receiving the position information by the GPS function from the station, specifying the position of the wireless LAN compatible portable terminal,
The transmission advertisement data sorting means sorts advertisement data related to the position of the specified wireless LAN compatible mobile terminal from the advertisement data recorded in the matched advertisement data recording means,
The advertisement data transmission means transmits the advertisement data selected by the transmission advertisement data selection means to the wireless LAN compatible portable terminal through the telephone base station and the specific wireless LAN base station,
The reaction information transmission / reception means, when the mobile terminal user performs a reaction such as an event seat reservation or a special product purchase reservation to the transmitted advertisement data using the wireless LAN compatible mobile terminal, A server (s) that receives information about the reaction and transmits it to the terminal of the advertisement provider of the transmitted advertisement data.

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