JP2009271634A - Distribution system and distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a distribution system allowing promotion of use of a coupon by performing secondary distribution of the received coupon by an easy method. <P>SOLUTION: A transmission side terminal 10 has: a coupon holding means 11 holding the coupon; and a coupon transmission means 12 transmitting the coupon through short-distance wireless communication. A reception side terminal 20 has: a coupon reception means 21 receiving the coupon when entering sphere of a transmission side mobile terminal; and a coupon holding means 22 holding the coupon. Thereby, the secondary distribution of the coupon becomes possible, and it is not necessary for a user to directly acquire the coupon from a Web or the like, so that the use of the coupon can be promoted. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a local information distribution system between portable terminals and a local information distribution method between portable terminals.

  The site for mobile terminals offers various coupons for each area and store, and users can obtain various coupons by holding a mobile phone over a dedicated reader at the store's cash register. There are an increasing number of services that use coupons to receive services and distribute coupons using mobile terminals that have become established as a communication tool.

For example, Patent Document 1 describes a method in which a mobile phone incorporating an IC chip acquires such a coupon and uses it in a store.
JP 2006-338638 A

  However, in the system described in Patent Document 1, since the user obtains a coupon by downloading directly from the Web page, the user is burdened with actively acquiring it from the Web.

  Further, the secondary distribution of the downloaded coupon is not considered. In other words, even if it is obtained from a friend or acquaintance using e-mail, infrared rays, or FeliCa (registered trademark) communication, providing information to a friend or acquaintance has no merit such as point back to yourself, and the receiving side In addition, the user on the transmission side is burdened to perform transmission / reception processing, and not many people actively provide information. For this reason, the use of local information such as coupons could not be promoted sufficiently.

  In view of the above problems, the present invention allows a user acquired from the Web or a FeliCa (registered trademark) reader to secondarily distribute the coupon by a simple method, thereby promoting the use of local information. An object is to provide a distribution system that can be used.

  In order to achieve the above object, a distribution system of the present invention includes a local information holding unit that holds local information, and a local information transmission unit that transmits local information through short-range wireless communication. A receiving side mobile terminal comprising local information receiving means for receiving local information when entering the area of the transmitting side mobile terminal and local information holding means for holding local information is provided.

  According to this configuration, the transmitting-side portable terminal can transmit the stored local information to the receiving-side portable terminal, and can retain the local information received at the receiving-side portable terminal. Secondary distribution becomes possible, and utilization of local information can be promoted.

  In the distribution system of the present invention, the transmission-side portable terminal is configured to measure the elapsed time from the time when the transmission-side portable terminal previously transmitted the local information, and the local time according to the elapsed time measured by the elapsed time measurement means. It is preferable that the information processing apparatus further includes local information transmission determining means for determining whether or not to transmit information, and the local information transmitting means preferably transmits the local information according to the determination by the local information transmission determining means.

  According to this configuration, the transmission-side portable terminal is received by the other portable terminal for a certain period of time by determining whether or not to transmit the local information according to the elapse of time since the previous transmission. Since local information with low usage frequency that is not used is not transmitted, the transmission amount can be reduced without affecting transmission / reception of local information with high usage frequency.

  In the distribution system of the present invention, the reception-side mobile terminal further includes local information reception determination means for determining whether or not to receive local information based on a predetermined condition, and the local information reception means determines whether to receive local information. It is preferred to receive the local information according to the determination by the means.

  According to this configuration, since the local information receiving unit receives local information based on a predetermined condition, it is possible to efficiently receive local information without receiving all local information.

  In the distribution system of the present invention, the transmitting portable terminal transmits attribute information storing means for storing attribute information indicating the attribute of local information, and attribute information transmission for transmitting attribute information stored in the attribute information storing means to the receiving terminal. And a transmission-side mobile terminal further comprising attribute information transmission means for transmitting attribute information indicating the attribute of the local information to the reception-side terminal, wherein the reception-side mobile terminal is a user of the reception-side mobile terminal. Preference information for judging whether or not the preference information holding means for holding the preference information and the attribute information attribute information of the local information match the attributes indicated based on the user preference information held by the preference information holding means. It is preferable that the local information reception determining unit further determines acceptability according to a result of the comparison made by the preference information match determining unit.

  According to this configuration, the local information receiving unit can receive only the necessary local information efficiently by receiving only the local information that matches the preference of the user of the receiving portable terminal.

  In the distribution system of the present invention, the reception-side portable terminal determines whether the local information transmitted by the transmission-side portable terminal is the same as the local information held by the local information holding unit in the reception-side portable terminal. It is preferable that the information processing unit further includes an information determination unit, and the local information reception determination unit determines according to the determination made by the local information determination unit.

  According to this configuration, it is possible to prevent waste of receiving the same local information a plurality of times by not receiving the already held local information.

  In the distribution system of the present invention, the reception-side mobile terminal further includes a transmission source determination unit that checks whether or not the distribution route information indicating the distribution route of the local information includes itself, and the local information reception determination unit includes: It is preferable to determine whether or not to accept according to the judgment made by the transmission source judgment means.

  According to this configuration, by receiving only local information in which the mobile terminal is not included in the distribution route information of the local information, the local information transmitted by itself is not received again as the receiving mobile terminal. For example, it is possible to prevent the local information that has become unnecessary and deleted from being received again via another portable terminal.

  In the distribution system of the present invention, the local information transmitting means transmits local information and sender information for specifying the transmitting-side portable terminal, and the local information receiving means includes local information and sender information. It is preferable to receive.

  According to this configuration, by transmitting the local information and the sender information at the same time, the communication carrier can specify the transmitting-side portable terminal. As a result, for example, a service such as point back to the user of the portable terminal specified by the sender information can be provided. Therefore, it is possible to promote the secondary distribution by providing benefits to the person who performed the secondary distribution, and to promote the use of local information.

  In order to solve the above-mentioned problem, a local information distribution method according to the present invention is a communication system including a transmission-side portable terminal and a reception-side portable terminal, wherein the transmission-side portable terminal transmits local information through short-range wireless communication. And a local information receiving step of receiving local information when the receiving portable terminal enters the range of the transmitting terminal.

  According to this configuration, the transmission side portable terminal transmits the local information, and the reception side portable terminal receives the local information, so that secondary distribution of the local information can be performed without trouble. Use promotion can be measured.

  According to the distribution system and the distribution method according to the present invention, a user who has acquired local information from the Web or a FeliCa (registered trademark) reader can secondarily distribute the received local information by a simple method. It is possible to promote the use of information.

  Hereinafter, preferred embodiments of a display control device and a display control method according to the present invention will be described with reference to the drawings. In the description of the drawings, the same reference numerals are assigned to the same elements, and duplicate descriptions are omitted.

  FIG. 1 is a diagram showing a concept of a distribution system according to an embodiment of the present invention. As shown in this figure, the system in the present embodiment is configured to include a transmission-side mobile terminal 10, a reception-side mobile terminal 20, a store 30, and a communication carrier 40.

  The transmitting-side portable terminal 10 holds local information such as coupons acquired from information sources such as Web and FeliCa (registered trademark) (not shown). In addition, the coupon and a portable terminal identification ID as sender information for specifying the transmitting portable terminal 10 are transmitted to the receiving portable terminal 20. The sender information is not limited to the mobile terminal identification ID, and may be information that can specify the mobile terminal or the user of the mobile terminal.

  The reception-side mobile terminal 20 receives the coupon and the mobile terminal identification ID from the transmission-side mobile terminal 10. When the received coupon is used in the store 30, the coupon received from the transmission-side mobile terminal 10 and the mobile terminal identification ID are transmitted to a store POS system (not shown) in the store 30 using the coupon.

  The store 30 includes a store POS system (not shown), and transmits a coupon received from the receiving-side mobile terminal 20, a mobile terminal identification ID, and a store ID that is an identifier for uniquely identifying the store to the communication carrier 40. .

  The communication carrier 40 is a person who provides a communication service in the system according to the present embodiment. The telecommunications carrier 40 receives the coupon, the mobile terminal identification ID, and the store ID from the store 30, identifies the transmitting mobile terminal 10 based on the information, and points to the specified transmitting mobile terminal 10. Perform back processing. As a method of the point back process, for example, a process of subtracting the point return amount calculated by the method described later from the charged amount of the communication cost is performed. In addition, a billing process is performed in which the amount of the secondary distribution fee calculated by the method described later is charged to the store.

  FIG. 2 is a diagram showing the configuration of the communication carrier shown in FIG. The coupon management server 41 receives a coupon, a mobile terminal identification ID, and a store ID from the store POS system in the store 30. Further, the point return rate for each store is extracted by referring to information on the point return rate associated with the store information held by the coupon management server 41, and the extracted point return rate, portable terminal identification ID, and store ID are extracted. Is transmitted to the charge management server 42.

  Moreover, the coupon management server 41 collects and analyzes the preference information of the user of the mobile terminal by the method described below, and periodically transmits the result of the collection analysis to the corresponding mobile terminal.

  Here, the preference information in the coupon management server 41 will be described. For example, as shown in FIG. 6, the coupon management server 41 includes preference information including a sex, age, action area, genre, and usage spot, which is associated with a mobile terminal identification ID that is an identifier for uniquely specifying the mobile terminal. ing.

  Of these, gender and age are obtained by the user registering without performing automatic analysis, but the behavior area, genre, and usage spot are automatically analyzed as follows.

  The action area can be obtained by analyzing the position information of the mobile terminal. Specifically, for example, there is a method of tracking the location of the mobile terminal using GPS. Regarding the division of areas, Akasaka, Yokohama, Omotesando, etc., which are generally recognized as action areas, are pre-determined and the time ratio that existed for each action area is calculated, and the most existed An area having a large ratio can be set as an action area.

  The residence location of the user of the portable terminal may be registered, and the area including the residence location may not be included in the action area.

  The genre can be obtained from the search history. Specifically, a representative search key is set in advance for each genre, and it is possible to calculate which genre of search keys is most input by the user, thereby obtaining the genre.

  Use spots can be obtained from the usage history of your wallet.

  Here, the use spot is further subdivided from the action area and genre described above. For example, even a restaurant specifies a specific restaurant name. In addition, the name of a building or the name of a commercial facility may be specified.

  These usage spots can be extracted from the usage history of the wallet mobile phone, and the most frequently used restaurants, commercial facilities, etc. are used as the usage spots.

  Regarding the action area, genre, and usage spot, one (“Akasaka”, “Gourmet”, “Restaurant XX”) is registered in the table shown in FIG. Of course, “Akasaka” and “Omotesando” may be used. It is also possible to make a setting for not registering (that is, not limiting).

  By making such a setting possible, it is possible to adjust the width of the type of coupon to be received, and it is possible to obtain a coupon of a type more suitable for the user.

  It should be noted that the collection and analysis of preference information is not limited to this example, and it is of course possible to use another method having the same action.

  The billing management server 42 calculates, for each store, an amount obtained by multiplying the product price purchased by the user of the receiving-side mobile terminal 20 using a coupon by the point return rate, and sends an invoice for the amount to the corresponding store. Send. Note that this amount is charged by the communication carrier 40 to the store 30 as a source of the amount that the communication carrier deducts from the communication fee to the user of the transmission side portable terminal 10 as the secondary distributor as a point back. It corresponds to the amount to be.

  FIG. 3 is a diagram illustrating a hardware configuration of the transmission-side mobile terminal 10 and the reception-side mobile terminal 20 in the present embodiment.

  As shown in FIG. 3, the transmitting-side portable terminal 10 and the receiving-side portable terminal 20 physically include a CPU 101, a RAM 102 and a ROM 103 that are main storage devices, a communication module 104 that controls communication, a flash memory, and the like. An auxiliary storage unit 105, an input device 106 such as operation buttons, and an output device 107 such as an LCD or an organic EL display are provided. The functions of the transmission-side portable terminal 10 and the reception-side portable terminal 20 are performed by reading predetermined software on hardware such as the CPU 101 and the RAM 102, and thereby controlling the communication module 104, the output device 107, and the input under control of the CPU 101. This is realized by operating the device 106 and reading and writing data in the RAM 102 and the auxiliary storage unit 105.

  FIG. 4 is a diagram illustrating configurations of the transmission-side mobile terminal 10 and the reception-side mobile terminal 20 illustrated in FIG.

  The transmission-side portable terminal 10 includes a coupon holding unit 11, a coupon transmission unit 12, a sender information addition unit 13, a coupon transmission determination unit 14, an elapsed time measurement unit 15, an attribute information storage unit 16, and an attribute information transmission unit 17. Composed.

  The coupon holding unit 11 holds a coupon downloaded from a web (not shown), FeliCa, or the like. Further, the coupon holding unit 11 sends a corresponding coupon to the sender information adding unit 13 when the coupon transmission unit 12 transmits the coupon, and the coupon is a sender together with a portable terminal identification ID that identifies the transmission-side portable terminal 10. When returning from the information addition unit 13, the coupon and the mobile terminal identification ID are sent to the coupon transmission unit 12.

  The coupon transmission unit 12 transmits the coupon held by the coupon holding unit 11 and the mobile terminal identification ID to the reception-side mobile terminal 20 under the control of the coupon transmission determination unit 14.

  When the coupon transmission unit 12 transmits a coupon, the sender information adding unit 13 adds a mobile terminal identification ID as transmitter information for identifying the transmitting-side mobile terminal 10 to the coupon sent from the coupon holding unit 11. The coupon and the mobile terminal identification ID are sent to the coupon holding unit 11.

  The coupon transmission determination unit 14 determines to transmit a coupon. Specifically, the transmission-side portable terminal 10 sends a receivable response, which is a response that the reception-side portable terminal 20 can receive a coupon, to the transmission of the coupon attribute information from the transmission-side portable terminal 10 to the reception-side portable terminal 20. Is received and it is determined whether or not to transmit the corresponding coupon (which is assumed to be receivable).

  The elapsed time measuring unit 15 measures the elapsed time since the coupon was transmitted last time, and sends the result to the coupon transmission determining unit 14.

  The attribute information storage unit 16 stores the coupon attribute information of the coupon held by the coupon holding unit 11 and sends the coupon attribute information to the attribute information transmission unit 17.

  The attribute information transmission unit 17 receives the coupon attribute information stored in the attribute information storage unit 16 and transmits the received coupon attribute information to the attribute information reception unit 28 of the reception-side portable terminal 20 through wireless communication. The attribute information transmitting unit 17 receives the receivable response transmitted by the attribute information receiving unit 28 and sends the received receivable response to the coupon transmission determining unit 14. Note that the transmission method between the transmission-side portable terminal 10 and the reception-side portable terminal 20 may be wireless, and for example, infrared rays may be used or Bluetooth.

  Here, coupon attribute information transmitted by the transmitting-side portable terminal 10 will be described. FIG. 5 shows an example of coupon attribute information stored in the attribute information storage unit 16. As shown in this figure, the coupon attribute information includes “coupon identification ID”, “target sex”, “target age”, “behavior area”, “genre”, “use spot”, “expiration date” and “routed mobile phone”. "Terminal" item is included. Among them, the issuer of the coupon registers “coupon identification ID”, “target sex”, “target age”, “behavior area”, “genre”, “use spot”, and “expiration date”. For the “routed mobile terminal”, the attribute information transmitting unit 17 refers to the mobile terminal identification ID added to the coupon and registers the information. In addition, when there is no restriction | limiting in object sex and object age, it is not necessary to register information. The example shown in FIG. 5 indicates that there is no restriction on the target age.

  In the present embodiment, the attribute information transmission unit 17 does not transmit coupon attribute information about a coupon that has not been transmitted for a predetermined time or longer (for example, 3 hours) based on the elapsed time measured by the elapsed time measurement unit 15.

  Therefore, for example, since a coupon with low usage frequency that has not been transmitted to another mobile terminal for the past three hours is not secondarily distributed, the amount of transmission can be reduced without affecting the secondary distribution of coupons with high usage frequency. It becomes possible to reduce. Moreover, since the received coupon attribute information is the coupon attribute information of a frequently used coupon, the receiving mobile terminal 20 can reduce the processing burden without receiving unnecessary coupon attribute information. It becomes possible.

  Next, the configuration of the receiving-side mobile terminal 20 will be described. The receiving-side mobile terminal 20 includes a coupon receiving unit 21, a coupon holding unit 22, a coupon reception determining unit 23, a coupon determining unit 24, a transmission source determining unit 25, a preference information match determining unit 26, a preference information holding unit 27, and an attribute information receiving unit. 28 is comprised.

  The coupon reception unit 21 receives the coupon transmitted by the coupon transmission unit 12 in the transmission-side mobile terminal 10 under the control of the coupon reception determination unit 23. The received coupon is sent to the coupon holding unit 22.

  The coupon holding unit 22 holds the coupon sent from the coupon receiving unit 21. The coupon attribute information may be included in the coupon held by the coupon holding unit 22. In that case, the attribute information storage unit 16 is unnecessary.

  The coupon reception determination unit 23 determines whether or not to receive a coupon by a method described later based on the coupon attribute information received by the attribute information reception unit 28. When it is determined to receive a coupon, the attribute information receiving unit 28 is controlled to identify a coupon to be received from among the coupons to which attribute information has been transmitted, and a receivable response is transmitted to the attribute information transmitting unit 17. Let

  The coupon determination unit 24 determines whether the coupon whose attribute is transmitted by the coupon attribute information received by the attribute information receiving unit 28 is the same as the coupon held in the coupon holding unit 22 and receives the result as a coupon. The data is sent to the determination unit 23.

  Specifically, when issuing a coupon, the issuer adds a coupon identification ID, which is an identifier that can uniquely identify the coupon, and the coupon determination unit 24 uses the coupon identification ID held by the coupon holding unit 22 and the attribute information. The coupon identification ID of the coupon attribute information received by the receiving unit 28 is compared, and the comparison result is sent to the coupon reception determining unit 23. In this embodiment, when both coupon identification ID is the same, the said coupon is not received. Therefore, it is possible to prevent a plurality of the same coupons from being received.

  The transmission source determination unit 25 determines whether the attribute information is received by the attribute information reception unit 28, whether the mobile terminal includes the self, and sends the determined result to the coupon reception determination unit 23.

  Specifically, it is determined whether or not the mobile terminal information that has been added to the coupon attribute information is the same as the mobile terminal identification ID. If both mobile terminal identification IDs are the same, it is determined that the mobile terminal through which the coupon has passed contains itself.

  In this embodiment, a coupon is not received when self is contained in the passed portable terminal. Therefore, it becomes possible to prevent the coupon that has become unnecessary and discarded from being received again when it returns through another portable terminal.

  The preference information match determination unit 26 determines whether or not the coupon matches the user preference of the receiving-side mobile terminal 20. Specifically, the attribute of the preference information of the user of the receiving portable terminal 20 held by the preference information holding unit 27 is compared with the attribute of the attribute information of the coupon received by the attribute information receiving unit 28, and the comparison result is compared with the coupon. The data is sent to the reception determining unit 23.

  In the present embodiment, the coupon information management server 41 analyzes the preference information of the user of the mobile terminal, and the coupon information management server 41 periodically transmits the user preference information to the mobile terminal.

  Here, a method for determining whether or not the coupon matches the preference of the user of the receiving-side mobile terminal 20 will be described.

  When the coupon attribute information shown in FIG. 5 is transmitted to a portable terminal having the preference information shown in FIG. 6, both “area” (Akasaka), “genre” (gourmet), and “use spot” (restaurant XX) Match. Moreover, it turns out that the user of the said portable terminal is 30 years old from the preference information of FIG. 6, and it turns out that there is no restriction | limiting in the target age of a coupon from the coupon attribute information of FIG. 5, From this, "age" It is understood that the user preference information is included in the coupon attribute information. On the other hand, it can be seen from the attribute information in FIG. 5 that the target sex of the coupon is female, and the user's preference information in FIG. 6 indicates that the user is male. Therefore, it can be determined that this coupon does not match the user's preference.

  Note that the method for determining whether or not the attribute of the coupon to be received by the receiving mobile terminal 20 matches the attribute of the user's preference of the receiving mobile terminal 20 is not limited to the above method. Of course, other methods may be used.

  Another example is a method using an average feature vector, which will be described in detail below. FIG. 17 is a flowchart showing the flow of processing. First, access history information of the mobile terminal is acquired and accumulated for a certain period (step S501). Subsequently, a feature amount of information indicating content is extracted for each URL of each access destination of the user (step S502). A feature vector for each user of the mobile terminal is generated from each of the extracted feature values (step S503).

  Next, the feature vector of the user group of the mobile terminal with the matching attribute is extracted (step S504), and then the average value of the feature vector is obtained for each attribute classification, and the average feature vector is generated (step S505). ).

  Finally, the feature vector for each user of the mobile terminal and the average feature vector of the attribute classification to which the user of the mobile terminal belongs are combined to generate a feature vector for providing information for each user of the mobile terminal. (Step S506).

  The coupon includes a feature vector of coupon attributes. This feature vector is added to the coupon attribute by the coupon issuer. The feature vector of the attribute of the coupon is compared with the feature vector for each user of the mobile terminal. That is, the inner product of the feature vectors of the user of the transmission-side mobile terminal 10 and the user of the reception-side mobile terminal 20 is obtained.

  As described above, by using the average feature vector, it becomes possible to collect user's preferences more accurately, and it is possible to compare preference information considering all attribute information.

  Next, as an example of another determination method for determining whether or not the coupon that the receiving mobile terminal 20 is to receive matches the preference of the user of the receiving mobile terminal 20, a method that uses a task model management table is used. explain.

  FIG. 18 shows an example of a method for accumulating user behavior histories using a task model management table. For example, when the user of the mobile terminal is going to buy a book, the task “buy book” is selected from the mobile terminal screen.

  Then, task IDs 1002 to 1005 whose parent task is “buy book” of task ID 1001 can be selected by the user. Here, when the user selects 1002, a map site is displayed on the screen of the portable terminal.

  In this mechanism, the mobile terminal can accumulate the user's action history by accumulating the feature vector of the task selected by the user.

  The action histories are combined to obtain an average vector expressing the user's preference. Next, the degree of preference is obtained from the degree of approximation between the average vectors.

  As described above, by using the tax model management table, it is possible to automatically collect the user's behavior history of the mobile terminal and more accurately grasp the user's preference from the behavior history.

  In this embodiment, when the attribute of the coupon does not match the preference of the user of the receiving mobile terminal 20, the receiving mobile terminal 20 does not receive the coupon.

  Therefore, only coupons that match the user's preference are automatically selected, preventing the occurrence of a situation in which the coupon cannot be used because the necessary coupon is buried by a huge amount of unnecessary coupons. Increase. Therefore, it is possible to promote secondary distribution of coupons.

  The preference information holding unit 27 periodically receives the user's preference information of the mobile terminal created by the coupon information management server by the method described above, and holds the obtained user's preference information of the received mobile terminal 20.

  The attribute information receiving unit 28 receives the coupon attribute information from the attribute information transmitting unit 17 in the transmission-side portable terminal 10 and sends the received coupon attribute information to the coupon reception determining unit 23. When the coupon reception determining unit 23 determines to receive a coupon by the above-described method, the attribute information receiving unit 28 specifies the coupon and transmits a coupon receivable response to the attribute information transmitting unit 17.

  Next, with reference to FIG. 7, the flow of processing in the transmitting-side mobile terminal 10 will be described. When the user turns on the power at the transmitting portable terminal 10 ("ON" in step S101), the attribute information section transmitting unit 17 of the transmitting portable terminal 10 transmits coupon attribute information (step S102).

  When the transmitting-side portable terminal 10 receives a receivable response from the receiving-side portable terminal 20 that has received the coupon attribute information (“YES” in step S103), the transmitting-side portable terminal 10 is designated at the time of the receivable response. The coupon is transmitted to the receiving side portable terminal 20 (step S104). When a certain time has elapsed, the first process is repeated again (step S105).

  Next, with reference to FIG. 8, the flow of processing in the receiving-side mobile terminal 20 will be described. When the reception-side mobile terminal 20 receives coupon attribute information from another mobile terminal, the preference information match determination unit 26 includes the attribute of the preference information of the user of the reception-side mobile terminal 20 held by the preference information holding unit 27, and The coupon attribute included in the coupon attribute information is compared, and the comparison result is sent to the coupon reception determining unit 23.

  If the preferences do not match (“NO” in step S201), the coupon is not received.

  Next, the coupon determination unit 24 confirms that the coupon to which the coupon attribute information is transmitted is not the same as the coupon held in the coupon holding unit 22 (step S202). Specifically, the coupon identification IDs of both coupons are compared, and if they are the same, it is determined that both coupons are the same.

  The coupon determination unit 24 sends the determination result to the coupon reception determination unit 23. When the coupon to which the coupon attribute information is transmitted and the coupon held by the coupon holding unit 22 are the same (“YES” in step S202), the coupon is not received.

  Next, the transmission source determination unit 25 determines whether the mobile terminal through which the coupon to which the coupon attribute information has been transmitted is included, and sends the determination result to the coupon reception determination unit 23 (step S203).

  If the mobile terminal through which the coupon passes is included (“YES” in step S203), the coupon is not received.

  When the coupon reception determination unit 23 finally determines to receive a coupon ("NO" in step S203), the reception-side mobile terminal 20 transmits a coupon receivable response to the transmission-side mobile terminal 10 ( Step S204). Specifically, the coupon reception unit 23 transmits a response to the coupon transmission determination unit 14 through the attribute information reception unit 28 and the attribute information transmission unit 17.

  The coupon reception unit 21 receives the coupon transmitted by the coupon transmission unit 12 of the transmission-side portable terminal 10 (step S205). The above processing is applied to all coupons for which attributes are transmitted.

  FIG. 9 schematically shows a flow of coupon information in the present embodiment. The coupon management server 41 analyzes the preference information by the above-described method, and periodically transmits the analyzed preference information to the mobile terminal (step S2). On the other hand, the mobile terminal A that has acquired a coupon from the information distribution site or FeliCa (registered trademark) (Step S4) moves (Step S5) and moves within the range of the mobile terminal A (circle indicated by a dotted line in the figure). When B and C enter, coupon attribute information is transmitted from the mobile terminal A as the transmitting-side mobile terminal 10 to the mobile terminals B and C as the receiving-side mobile terminal 20 (step S6). The portable terminals B and C make a reception ready response (step S8) or a reception impossible response (step S8 '). The portable terminal A transmits a coupon corresponding to the response to the portable terminal C that has made a reception-acceptable response (step S9).

  FIG. 10 is a sequence diagram in the present embodiment. As shown in this figure, the present embodiment includes a mobile terminal A as the transmission-side mobile terminal 10, mobile terminals B and C as the reception-side mobile terminal 20, a coupon management server 41, a charge management server 42, and a store 30. It is configured.

  The preference information of the user of the mobile terminal is analyzed in the coupon management server 41 (step S1040). The coupon management server 41 periodically transmits the analyzed preference information to the mobile terminal (steps S1041 and S1042). The mobile terminal receives and holds the preference information (steps S1020 and S1023).

  The mobile terminal A as the transmission-side mobile terminal 10 receives a coupon from the Web (not shown) or FeliCa (registered trademark) (step S1010). The mobile terminal A transmits coupon attribute information to the mobile terminals B and C within the mobile terminal A range (steps S1011 and S1012). The mobile terminals B and C that have received the coupon attribute information compare the preference information attribute received from the coupon management server 41 with the coupon attribute (steps S1021 and S1024). In the example illustrated in FIG. 10, the portable terminal B determines that there is no coupon that matches the preference of the user of the portable terminal B among the coupons that received the attribute information as a result of the comparison, and responds that reception is impossible ( Step S1022). On the other hand, the mobile terminal C determines that at least one coupon among the coupons that received the attribute information matches the preference of the user of the mobile terminal C, makes a response that can be received, and can receive simultaneously Is transmitted to the portable terminal A (step S1025). Receiving the response that can be received, the portable terminal A transmits a corresponding coupon and a portable terminal identification ID that identifies the portable terminal A to the portable terminal C (step S1013). The mobile terminal C receives and holds the coupon and the mobile terminal identification ID (step S1026).

  FIG. 12 is a flowchart showing a flow of processing in the store POS system provided in the store 30 in FIG.

  When the user holds the receiving mobile terminal 20 over the FeliCa (registered trademark) reader, the store POS system receives the coupon and the mobile terminal identification ID from the receiving mobile terminal 20 (step S301).

  The coupon includes a discount rate when the coupon is used. The store POS system discounts the fee based on the discount rate and presents it to the user of the receiving-side mobile terminal 20 (step S302).

  The store POS system transmits a coupon, a mobile terminal identification ID, and a store ID to the communication carrier (step S303).

  FIG. 13 is a flowchart showing a flow of processing in the coupon management server 41 and the charge management server 42 provided in the communication carrier 40 in FIG.

  The coupon management server 41 receives the coupon, the store ID, and the mobile terminal identification ID from the POS system in the store (step S401).

  The coupon management server 41 extracts store information from the received store ID, and refers to the information related to the point return rate associated with the store information held by the coupon management server 41, thereby corresponding to the extracted store information. A return rate is calculated, and the calculated point return rate, portable terminal identification ID, and store ID are transmitted to the charge management server 42 (step S402).

  The charge management server 42 calculates, for each store, an amount obtained by multiplying the product price purchased by the user of the receiving-side mobile terminal 20 using a coupon by the point return rate, and transmits the amount to the corresponding store. (Step S403).

  The charge management server 42 charges the charge amount obtained by subtracting the calculated point return amount to the user of the transmission-side mobile terminal 10 specified from the mobile terminal identification ID (step S404).

  FIG. 14 schematically shows a data flow between the mobile terminal and the communication carrier. As shown in this figure, the user of the portable terminal C moves to the store 30 (step S10), and then uses the FeliCa (registered trademark) reader provided in the store 30 to receive the coupon and the portable terminal identification ID in the store POS system. (Steps S11 and S12). The store POS system transmits the coupon transmitted from the mobile terminal C, the mobile terminal identification ID, and the store ID to the coupon management server 41 (step S13). The coupon management server 41 sends the point return rate, portable terminal identification ID, and store ID to the charge management server 42 (step S15). The billing management server 42 receives the point return rate for each store received from the coupon management server 41 and the product price purchased by the user of the mobile terminal C using the coupon at the store 30 (this is transmitted from the store 30). For each store, and the amount is transmitted as a billing amount to the corresponding store 30 (step S17).

  FIG. 15 shows an example of a table holding store information and a point return rate. An example of how to calculate the point return amount at restaurant XX is shown below. From this table, it can be seen that the point reduction rate of restaurant OO is 1%. The coupon issued at the restaurant XX is secondarily distributed from the mobile terminal A to the mobile terminal C, and the user of the mobile terminal C makes a purchase of 1,000 yen using the coupon at the restaurant XX The billing management server 42 calculates the amount charged to the restaurant XX as 10 yen, which is 1,000 × 1% (yen). At the same time, the telecommunications carrier calculates, as a point back, the amount deducted from the amount charged for communication costs as 1,000 yen, which is 1,000 x 1% (yen).

  FIG. 16 is a sequence diagram showing processing of the mobile terminal in the present embodiment. Note that the time axis (vertical direction) is a continuation of the sequence diagram of FIG. 10, and portions overlapping with the description of FIG. 10 are omitted here.

  In FIG. 10, the mobile terminal C receiving the coupon from the mobile terminal A and holding the coupon uses the coupon at the store 30 and stores the coupon and the mobile terminal identification ID of the mobile terminal A in the store POS. It transmits to the system (step S1120). At this time, the store 30 performs a discount according to the coupon conditions (step S1130).

  The store POS system of the store 30 transmits the coupon, the mobile terminal identification ID of the mobile terminal A, and the store ID to the coupon management server 41 (step S1131).

  The coupon management server 41 calculates the point return rate of the store from the store ID received from the store 30 by referring to the table shown in FIG. Further, the coupon management server 41 transmits the point return rate, the portable terminal identification ID and the store ID of the portable terminal A to the charging management server 42.

  The billing management server 42 multiplies the amount of purchase of goods using the coupon by the point return rate, calculates the point return amount (step S1142), and transmits the calculated point return amount to the store 30 as a billed amount. (Step S1143). Next, the charge management server 42 identifies the user of the mobile terminal A from the received mobile terminal identification ID, and notifies the user of the mobile terminal A of the amount obtained by subtracting the calculated point return amount (step S1145). ).

  In the present embodiment, the transmitting-side mobile terminal 10 transmits coupon attribute information at predetermined time intervals (step S102 in FIG. 7), but as another embodiment, the transmitting-side mobile terminal 10 moves. Moreover, the transmission-side portable terminal 10 may transmit coupon attribute information. Whether or not the transmission-side portable terminal 10 has moved can be determined by the transmission-side portable terminal 10 detecting the strength of radio waves from the base station.

  Alternatively, when the receiving mobile terminal does not change so much and there is no reception request, the transmission of the coupon attribute information may be interrupted.

  An example of such a situation is a situation such as a train. Specifically, the receiving side mobile terminal 20 adds the mobile terminal identification ID of the receiving side mobile terminal 20 to the response signal from the receiving side mobile terminal 20 to the coupon attribute information transmitted by the transmitting side mobile terminal 10.

  The transmitting-side mobile terminal 10 determines that the receiving mobile terminal has not changed when the mobile-terminal identification ID of the receiving-side mobile terminal 20 included in the received response signal is the same for a certain time (for example, 5 minutes). To do.

  In this case, the transmission-side portable terminal 10 interrupts the transmission of the coupon attribute information for a certain time (for example, 10 minutes).

  The transmitting-side mobile terminal 10 is not limited to the case where the mobile-terminal identification ID of the receiving-side mobile terminal 20 included in the received response signal is the same for a predetermined time, but a mobile terminal identification ID that is a certain threshold (for example, 80%) or more If there is no change, the transmission of the coupon attribute information may be interrupted for a predetermined time.

  After the elapse of the predetermined time for interrupting the transmission of the coupon attribute information, the coupon attribute information is transmitted again, and if the response to the transmission is the same again or has not been changed more than the predetermined threshold, You may extend (for example, 20 minutes). With the above configuration, battery consumption can be reduced.

  In the said embodiment, although the case in the case of the secondary delivery of a coupon is explained, as another embodiment, as shown in Drawing 11, portable terminal C which received secondary delivery of a coupon is further to portable terminal D. Coupons may be distributed (tertiary distribution).

  The mobile terminal identification ID received at the same time when the mobile terminal C receives the coupon is not deleted, and the mobile terminal D is not deleted even when the mobile terminal C transmits the coupon to the mobile terminal D (tertiary distribution). Is sent. At that time, the mobile terminal identification ID is further added with information specifying the mobile terminal C as the tertiary distributor in addition to information specifying the mobile terminal A as the secondary distributor.

  With this configuration, the coupon transmission route remains, whereby the billing management server 42 refers to the mobile terminal identification ID, and the secondary distributor in the case of the third delivery (the mobile terminal in the example of FIG. 11). You may also point back to A).

  Thereby, the profit of what is distributed secondarily becomes larger, the secondary distribution is further promoted, and the use of the coupon is further promoted.

  In the above embodiment, the coupon is used as an example of the local information. However, as another embodiment, the local information is not limited to the coupon, and downloadable music, event information, tickets, and other advertisements are used. Etc., applicable to all things.

  Next, the operational effects of the distribution system according to the present embodiment will be described. In the distribution system of the present embodiment, the coupon transmission unit 12 of the transmission-side portable terminal 10 transmits a coupon to the reception-side portable terminal 20, and the coupon reception unit 21 receives the coupon received by the coupon reception unit 21 in the reception-side portable terminal 20. Hold. Therefore, secondary distribution of coupons can be performed without taking time and effort. As a result, it is possible to promote the use of coupons.

  Moreover, the distribution system of this embodiment determines whether the coupon transmission determination part 14 transmits a coupon according to the elapsed time after the last transmission which the elapsed time measurement part 15 measured. Therefore, the coupon transmission part 12 does not transmit a coupon with low usage frequency that has not been received by another portable terminal for a certain period of time. As a result, it is possible to reduce the transmission amount without affecting the transmission / reception of frequently used coupons.

  Moreover, as for the delivery system of this embodiment, the coupon reception part 21 receives a coupon based on predetermined conditions. Therefore, it becomes possible to receive a coupon according to the conditions desired by the user.

  Further, in the distribution system of the present embodiment, based on the determination by the preference information match determination unit 26, the coupon reception unit 21 receives only the coupon that matches the user preference of the receiving-side mobile terminal 20. Therefore, it becomes possible for the user of the receiving-side mobile terminal 20 to receive only the necessary coupons efficiently while saving the trouble of selecting whether or not to receive the coupons.

  Further, in the distribution system of the present embodiment, the coupon reception unit 21 does not receive the coupon held by the coupon holding unit 22 based on the determination of the coupon determination unit 24. Therefore, it is possible to prevent waste of receiving the same coupon multiple times.

  Moreover, the distribution system of this embodiment transmits itself by receiving only the coupon in which the mobile terminal is not included in the distribution route of the coupon, based on the determination of the transmission source determination unit 25. The received coupon is not received again as a receiving side portable terminal. Therefore, it is possible to prevent, for example, receiving a coupon that has become unnecessary and deleted again via another terminal.

  In the distribution system of the present embodiment, the transmitting-side mobile terminal 10 transmits the coupon and the mobile terminal identification ID at the same time. Therefore, the communication carrier 40 can specify the transmitting-side portable terminal 10 as the point back target. As a result, it is possible to point back to the user of the specified transmitting-side mobile terminal 10, benefiting those who have performed secondary distribution, and promoting secondary distribution and promoting the use of coupons. Become.

It is a figure which shows the concept of the delivery system which concerns on embodiment of this invention. It is a figure which shows the structure of the communication carrier shown in FIG. It is a figure which shows the hardware constitutions of the transmission side portable terminal and reception side portable terminal which are shown in FIG. It is a figure which shows the structure of the transmission side portable terminal and receiving side portable terminal which are shown in FIG. It is a figure which shows the example of coupon attribute information. It is a figure which shows the example of preference information. It is a flowchart which shows the flow of the process in the transmission side portable terminal shown in FIG. It is a flowchart which shows the flow of a process in the receiving side portable terminal of FIG. It is a figure which shows typically the flow of the information in this embodiment. It is a sequence diagram in this embodiment. It is a figure which shows typically the flow of the information in another embodiment. It is a figure which shows the flow of the process in the shop shown in FIG. It is a flowchart which shows the flow of a process in the communication carrier in FIG. It is the figure which showed typically the flow of the information between the shop POS system in this embodiment, and a communication carrier. It is the table | surface which illustrated store information and the point return rate. It is a sequence diagram in this embodiment. It is the flowchart which showed the process of the method of using an average feature vector as an example of the judgment method of whether the coupon which a receiving side portable terminal is going to receive corresponds with the user preference of a receiving side portable terminal. It is a table | surface which shows the example of the method of accumulating a user's action history using a task model management table.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 ... Transmission side portable terminal, 12 ... Coupon transmission part, 13 ... Sender information addition part, 14 ... Coupon transmission determination part, 15 ... Elapsed time measurement part, 16 ... Attribute information storage part, 17 ... Attribute information transmission part, 20 ... receiving side mobile terminal, 21 ... coupon receiving part, 22 ... coupon holding part, 23 ... coupon reception determining part, 24 ... local information judging part, 25 ... sender judgment part, 26 ... preference information match judging part, 27 ... preference Information holding unit.

Claims (8)

A transmission-side portable terminal comprising: local information holding means for holding local information; and local information transmission means for transmitting the local information through short-range wireless communication;
A receiving-side mobile terminal comprising local information receiving means for receiving the local information when entering the area of the transmitting-side mobile terminal; and local information holding means for holding the local information;
A distribution system comprising: The transmitting mobile terminal is
An elapsed time measuring means for measuring an elapsed time from the time when the transmitting side portable terminal transmitted the local information last time;
Further comprising: local information transmission determining means for determining whether or not to transmit the local information according to the elapsed time measured by the elapsed time measuring means;
The distribution system according to claim 1, wherein the local information transmission unit transmits the local information according to the determination by the local information transmission determination unit. The receiving mobile terminal is
Local information reception determining means for determining whether to receive local information based on a predetermined condition;
The distribution system according to claim 1, wherein the local information receiving unit receives the local information according to the determination by the local information reception determining unit. The transmitting portable terminal includes attribute information storing means for storing attribute information indicating the attribute of the local information, and attribute information transmitting means for transmitting attribute information stored in the attribute information storing means to the receiving terminal. In addition,
The reception-side mobile terminal includes preference information holding means for holding user preference information of the reception-side mobile terminal, and user preference information that the attribute information attribute information of the local information is held by the preference information holding means Preference information match determination means for determining whether or not the attribute indicated on the basis of
4. The distribution system according to claim 3, wherein the local information reception determining unit determines whether or not reception is possible according to a result of comparison made by the preference information match determination unit. The receiving mobile terminal is
Local information determining means for determining whether or not the local information transmitted by the transmitting portable terminal is the same as the local information retained by the local information retaining means in the receiving portable terminal;
5. The distribution system according to claim 3, wherein the local information reception determination unit determines whether or not reception is possible according to the determination made by the local information determination unit. The receiving mobile terminal is
Further comprising a transmission source determination means for checking whether or not the distribution route information indicating the distribution route of the local information includes itself,
The distribution system according to claim 3, wherein the local information reception determination unit determines whether or not reception is possible according to the determination made by the transmission source determination unit. The local information transmitting means transmits the local information and sender information that identifies the transmitting portable terminal,
The local information receiving means receives the local information and the sender information.
The distribution system according to any one of claims 1 to 6, characterized in that: In a communication system comprising a transmitting-side mobile terminal and a receiving-side mobile terminal,
A local information transmission step in which the transmitting portable terminal transmits the local information through short-range wireless communication;
A local information receiving step for receiving local information when the receiving mobile terminal enters a range of the transmitting terminal;
A delivery method comprising:

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