KR100837246B1 - Apparatus for advertising/reservation/purchasing service using a advertising frame capable of storing and changing information and method thereof - Google Patents

Abstract

A device and a method for providing an AD(ADvertisement), reservation, and purchase service using an AD frame capable of storing/changing information are provided to enable a user to check detail information of a performance or goods, and reserve and buy a ticket or the goods through the wireless Internet by installing an RFID(Radio Frequency IDentification) tag to the AD frame including an AD poster and reading the RFID tag with a mobile terminal including an RFID module. An AD frame(100) includes an AD poster for advertising a performance or goods, and an RFID tag(110) stores detail information for the performance or the goods, and is attached to one side of the AD frame. A mobile terminal(200) includes an RFID module(210) for reading the detail information from the RFID tag, displays the details information in a screen, and reserves or buys the performance or the goods by selection of a user checking the detail information. A server(400) stores AD poster information, RFID tag installation information, and purchase/reservation information to a database. The server controls payment according to reservation or purchase, and transmits a result to the mobile terminal when selection data is received from the mobile terminal through the network(300).

Description

Apparatus for advertising / reservation / purchasing service using a advertising frame capable of storing and changing information and method

1 is a block diagram schematically showing the configuration of an advertisement / reservation / purchase service apparatus using an advertisement frame capable of storing and changing information according to the present invention;

2 is a block diagram showing the configuration of the server computer of FIG. 1 in more detail;

3 is a view illustrating an embodiment of an advertisement frame of FIG. 1;

4 is a view showing another embodiment of the advertisement frame of FIG. 1,

5 is a flowchart illustrating in detail the operation process of the advertisement / reservation / purchase service method using an advertisement frame that can be stored and changed information according to the present invention.

Explanation of symbols on the main parts of the drawings

100: advertising frame 110: RFID tag

200: mobile communication terminal 210: RFID module

300: network network 400: server computer

410: database 420: communication means

430: control means 440: reservation and purchase processing means

The present invention relates to an advertisement / reservation / purchase service apparatus and a method thereof.

More specifically, an RFID (Radio Frequency IDentification) tag is provided in an advertisement frame where advertisement posters such as performances and merchandise are installed, and the RFID tag stores information, updates, and changes in a secure manner. Information that can be stored and changed to read RFID tag information with a mobile communication terminal equipped with an RFID module to check detailed information on a performance or product, or to make a reservation or purchase through a wireless Internet. The present invention relates to an advertisement / reservation / purchase service apparatus using a frame and a method thereof.

In recent years, the marketing activity of a company in the modern society is getting fierce, and the company's marketing capability is being poured into advertising activities that attract the attention of potential consumers with purchasing power.

Advertisement is a representative means of marketing. It provides various product information such as clothing and electronic products, various performance information such as concerts, movies, plays and musicals, and local information such as schools, facilities, etc. The purpose is to induce.

In modern society, advertising activities mainly use media such as newspapers, magazines, radio, TV, outdoor signage, and flyers. In addition, various advertisement posters are posted on the streets and subway stations to provide general information on products and performances.

However, since the advertisement poster as described above was printed on paper and attached to the outer wall of the building, the general public had a disadvantage of making the advertisement poster excessively.

In addition, when the general public wants to make a purchase / reservation for a product or a performance advertised in an advertisement poster, he / she visits an offline sales place or a performance hall that sells the product directly, and purchases or reserves an internet shopping mall or a website specializing in reservations. There is a problem that it is difficult to lead to the actual purchase / reservation because it must be visited / purchased.

An object of the present invention is to provide an RFID tag in the advertising frame is installed advertising posters to promote performances, goods, etc., so that the user can send the information of the RFID tag to a mobile terminal equipped with an RFID module Ad / reservation / purchasing service device and method using an advertising frame that can store and change information for reading and checking detailed performances, products, etc., or for making reservations and purchases through wireless internet. To provide.

Another object of the present invention, when the advertising poster is replaced, by changing and storing the information of the replaced advertising poster in the RFID tag provided in the advertising frame, it is possible to store and change the information that can be repeatedly used without waste of the RFID tag The present invention provides an apparatus for advertising / reservation / purchase service using an advertisement frame and a method thereof.

Another object of the present invention, when the advertising frame includes one or more advertising posters, advertising / reservation / using an advertising frame that can store and change the information to be provided in the advertising frame by giving an RFID tag to each advertising poster The present invention provides a purchase service apparatus and a method thereof.

Another object of the present invention, by reading the information of the RFID tag provided in the advertising frame is installed advertising posters promoting the performances, products, etc. mobile terminal users to check the detailed information about the performances, products, etc. to other users The present invention provides an advertisement / reservation / purchasing service device and a method using an advertisement frame capable of storing and changing information for transferring the corresponding information or storing and using the same on a blog or a homepage.

Advertisement / Reservation / Purchase service apparatus using an advertisement frame capable of storing and changing information for achieving the above object includes a performance poster and an advertisement poster for guiding goods in an internal space. An advertisement frame having an RFID tag attached at one side thereof to store detailed information including price information, reservation information, and purchase information about the product; A communication network such as wireless internet, comprising: a network communication network connecting a communication line between a mobile communication terminal and a server computer to perform data communication with each other; An RFID module for reading information stored in the RFID tag provided on the advertisement frame is provided, and the advertisement poster stored in the RFID tag installed on the advertisement frame according to a user's manipulation of the RFID module. Detailed information including performances, product price information, reservation information, and purchase information is read and displayed on the screen, and the performances are displayed through the network according to the user's confirmation of the detailed information, reservation of products, and purchase selection. A mobile communication terminal for processing reservation and purchase of goods; And the installation information on the RFID tag which stores detailed information including each advertisement poster and each advertisement poster's performances, price information, reservation information, and purchase information of each advertisement poster as a database. It stores the information for the database, and if the data for the specific performances, product reservations, purchase selections are transmitted from the mobile communication terminal through the network communication network and controls the payment according to the performances, product reservations, purchases, It characterized in that it comprises a server computer for transmitting a reservation, purchase results to the mobile communication terminal.

At this time, the above-described RFID tag, the transponder is built-in and can be read and written, when the advertising poster is replaced, the detailed information on the performance of the replaced advertising poster, the product under the control of the server computer side After the authentication process with the ID and password input from the mobile communication terminal possessed by the person in charge of the server computer side, and receiving the detailed information about the performance of the replaced advertising poster, the product is configured to change the existing data desirable.

And when the capacity of the RFID tag, the performance of the advertisement poster, the detailed information about the product exceeds the storage capacity, it is preferable to use at least one, and if one or more advertisement posters are attached and installed in the advertisement frame, the advertisement poster It is desirable to provide the number of ad units on the advertisement frame.

The above-described server computer includes a performance of each advertisement poster stored in an RFID tag, detailed information including price information, reservation information, and purchase information of a product, and various performances and products for reservation and purchase processing using a mobile communication terminal. A database storing information about the communication means for transmitting and receiving mobile communication terminals and performances through the network communication network, reservation of goods, application data for purchase processing, payment data, and processing result data; Controls the overall management of the RFID tag provided on the advertising frame to which the advertisement poster is attached and installed, and based on the data about specific performances, product reservations, and purchase selections transmitted from the mobile terminal through communication means, the performances and products Means for controlling the payment and reservation according to the reservation, purchase, and transfer of purchase result data When a specific performance, a reservation of a product, a purchase application is performed from a mobile communication terminal and a mobile communication terminal, the relevant performance, reservation of a product, payment and reservation for purchase, and processing of a purchase result data are performed by referring to a database under the control of a control means. It is preferable to include a reservation and purchase processing means.

In addition, the advertisement / reservation / purchase service method using the advertising frame that can be stored and changed the information according to the present invention, (1) the management of the RFID tag installed on the advertising frame attached to the advertising poster and the advertising poster, the performance On the server computer that performs the reservation and purchase process of the product, detailed information including the performance of each advertisement poster, price information, reservation information, and purchase information of each advertisement poster is stored in the RFID tag, and information for reservation and purchase processing is stored. Storing in a database; (2) New or replacement of the advertisement poster and the RFID tag by providing the installation information of the advertisement poster and the advertisement frame with the RFID tag storing the detailed information of the advertisement poster on the server computer side to the mobile communication terminal of the person in charge of the server computer side. Controlling the installation; (3) In a mobile communication terminal equipped with an RFID module, a performance of a corresponding advertisement poster stored in the RFID tag installed on the advertisement frame according to a user's manipulation of the RFID module, price information of a product, reservation information, and purchase information. Reading and displaying detailed information on the screen; (4) the mobile communication terminal, judging whether the user who confirms the detailed information on the performance and the product displayed on the screen through step (3) selects the performance, the reservation of the product, and the purchase; (5) communicating with the server computer through the network communication network in the mobile communication terminal when a corresponding performance, a product reservation, or a purchase is selected according to a user's operation; And (6) performing a payment for a specific performance, a reservation of a product, and a purchase on the basis of performances and product information established in a database and product information connected to the mobile communication terminal connected to the mobile communication terminal through the network. It characterized in that it comprises the step of transmitting to the mobile communication terminal.

In this case, in the step (2), if the replacement is not a new installation of the advertisement poster, the information of the RFID tag provided on the advertisement frame is changed into the performance information of the advertisement poster to be replaced and detailed information about the product, and then stored. After the authentication process is performed by the ID and password inputted from the mobile communication terminal possessed by the person in charge of the server computer, it is preferable to change the existing data by receiving detailed information about the performance of the replaced advertisement poster and the product.

In the step (2) described above, when the capacity of the performance of the advertisement poster and the detailed information about the product exceeds the storage capacity of the RFID tag, it is preferable to use one or more RFID tags, and the one or more advertisement posters in the advertisement frame. When the tag is attached and installed, it is preferable to provide an RFID tag to each advertisement poster and to have an RFID tag on the advertisement frame which stores detailed information about each performance and product of each advertisement poster.

Hereinafter, with reference to the accompanying drawings will be described in detail an advertisement / reservation / purchase service apparatus and method using an advertising frame that can be stored and changed the information of the present invention.

In the following description, an RFID tag is provided on an advertisement frame to which an advertisement poster is attached and installed. However, the present invention is not limited thereto. In addition to the RFID tag, a barcode, a mark, a logo, a shape, a number, and a serial number of letters and characters are described. Of course, in this case, instead of the RFID module, the mobile communication terminal is equipped with a reader capable of reading a bar code, a mark, a logo, a shape, a serial number of numbers and characters, and the like.

1 is a block diagram schematically illustrating a configuration of an advertisement / reservation / purchase service apparatus using an advertisement frame capable of storing and changing information according to the present invention.

As shown, the advertisement / reservation / purchase service apparatus of the present invention includes an advertisement frame 100 provided with an RFID tag 110, a mobile communication terminal 200 equipped with an RFID module 210, and a network communication network 300. , Server computer 400 and the like.

The advertising frame 100 is a structure in a frame shape so that an advertisement poster for guiding a product or a product in a predetermined space such as a subway or a street can be attached to and installed in an internal space. The RFID tag 110 in which detailed information including information, reservation information, and purchase information is stored is provided at a predetermined position (for example, bottom).

In this case, the RFID tag 110 provided on the advertisement frame 100 is a transponder (a compound word of a transmitter and a responder, which directly converts and amplifies a frequency of a received radio wave into a frequency of a retransmission wave). The built-in read and write is possible, if the advertising poster is replaced, the server computer 400 changes the performance of the replaced advertising posters, the details of the product and store, but the server computer 400 side After the authentication process with the ID and password input from the mobile communication terminal (including the WiBro terminal) possessed by the person in charge, the existing data is changed by receiving detailed information about the performance of the replaced advertisement poster and the product.

In addition, the RFID tag 110 provided on the advertising frame 100, when the capacity of the performance of the advertising poster, the detailed information about the product exceeds the storage capacity of the RFID tag 110 (for example, RFID tag If the storage capacity of the 110 is 90 bits, but the advertising content exceeds 90 bits), one or more RFID tags are used, and when the one or more advertisement posters are attached to and installed on the advertisement frame 100, they are attached and installed. The number of advertising posters is provided on the advertising frame 100.

The mobile communication terminal 200 is provided with an RFID module 210 capable of reading information stored in the RFID tag 110 provided on the advertisement frame 100, and is mounted on the advertisement frame 100 according to a user's manipulation. The detailed information including the performance of the corresponding advertisement poster, the price information about the product, the reservation information, and the purchase information stored in the RFID tag 110 installed in the display is displayed on the screen.

The mobile communication terminal 200 performs a server computer 400 through a network communication network 300 according to a performance, a reservation of a product, and a purchase selection of a user who checks performances and detailed information of products through reading of the RFID tag 110. Communication with the server computer 400, and the server computer 400 and the performance, the reservation of the product, the payment for the purchase and the transmission and reception of the resulting data.

In this case, the above-described mobile communication terminal 200 transmits the corresponding detailed information to another mobile communication terminal, or to a blog or a homepage according to a user's operation confirming detailed information about a performance and a product from the RFID tag 110. When the save is selected, the detailed information may be transmitted to another mobile communication terminal designated by the user, or may be stored in a blog or a homepage.

The network communication network 300 is a communication network such as a wireless Internet, and connects communication lines between the mobile communication terminal 200 and the server computer 400 to perform data communication related to performances and reservation / purchase of goods. .

The server computer 400 installs, maintains, and repairs the advertisement frame 100 of the RFID tag 110 in which detailed information including each advertisement poster and performances of each advertisement poster, price information, reservation information, purchase information, etc. of each advertisement poster is stored. The management is performed, and information about a specific performance, product reservation, and purchase processing, which are advertised through an advertisement poster, is stored as a database, and a specific performance, product reservation is reserved from the mobile communication terminal 200 through the network communication network 300. When the data about the purchase selection is transmitted, the performance control of the performance, the reservation of the product, and the cost payment according to the purchase are controlled, and the reservation and purchase result data are transmitted to the corresponding mobile communication terminal 200 through the network communication network 300.

FIG. 2 is a block diagram illustrating in detail the configuration of the server computer 400 of FIG. 1.

As shown, the server computer 400 includes a database 410, a communication means 420, a control means 430, a reservation and purchase processing means 440, and the like.

The database 410 includes detailed information including performances of respective advertisement posters stored in the RFID tag 110, price information of products, reservation information, and purchase information, and reservation and purchase processing using the mobile communication terminal 200. It stores information about various performances and products.

The communication means 420 processes transmission and reception of the mobile communication terminal 200 connected through the network communication network 300, performance data, reservation of goods, application data for purchase processing, payment data, and processing result data.

The control means 430 controls the overall management of the RFID tag 110 is installed on the advertising poster and the advertising poster 100 is attached and installed, the mobile communication terminal 200 through the communication means 420 Based on the data for the specific performances, product reservations, and purchase selections transmitted from the control, the transmission processing of the performances, product reservations, payment and reservation for purchases, and purchase result data are controlled.

When the reservation and purchase processing means 440 is a specific performance, a reservation of a product, a purchase application is performed from the mobile communication terminal 200, the control of the control means 430 refers to the database 410 of the performance and product It performs the processing of payment, reservation and purchase result data according to reservation and purchase.

In this case, the above-described reservation and purchase processing means 440, when a specific performance, a reservation of a product, a purchase application is performed from the mobile communication terminal 200 through the communication means 420, the server under the control of the control means 430 After connecting the site affiliated with the computer 400 in real time, a specific performance, a reservation of a product, a payment and reservation for a purchase, and a purchase result data may be processed according to a request of the mobile communication terminal 200. .

3 is a view illustrating an embodiment of the advertisement frame of FIG. 1 described above, wherein an advertisement poster is attached and installed, and an RFID tag 110 is installed below the advertisement frame 100.

4 is a view showing another embodiment of the advertisement frame of FIG. 1 described above, wherein two advertisement posters are attached and installed, and detailed information of each advertisement poster is stored below each advertisement poster on the advertisement frame 100a. It shows that the RFID tags 110a and 11b are installed.

Next, an embodiment of an advertisement / reservation / purchasing service method using an advertisement frame capable of storing and changing information according to the present invention configured as described above will be described in detail with reference to FIG. 5.

5 is a flowchart illustrating in detail the operation process of the advertisement / reservation / purchase service method using an advertisement frame that can be stored and changed information according to the present invention.

First, a server computer 400 that manages, reserves, and purchases an advertisement poster for advertisement of various performances or products and an RFID tag 110 installed on an advertisement frame 100 to which each advertisement poster is attached and installed. The side stores the information for the reservation and purchase processing of various performances or products in a database (S10), and detailed information including the performance of each advertisement poster, price information, reservation information, and purchase information of the RFID tag 110. Store in (S20).

In addition, the server computer 400 controls the installation of each advertisement poster on the street, subway station, etc. and the installation of the RFID tag 110 in which detailed information of the advertisement poster is stored on the advertisement frame 100 to which the advertisement poster is attached and installed. (S30). That is, the server computer 400 side provides the installation information of the advertisement frame with the RFID tag storing the advertisement poster and the detailed information of the advertisement poster to the mobile communication terminal of the person in charge of the server computer to install the new or replacement of the advertisement poster and the RFID tag. To control.

At this time, when controlling the installation of each advertising poster and the RFID tag 110 on the advertising frame 100 on the server computer 400 through the above-described step S30, in the case of a replacement rather than a new installation of the advertising poster RFID Without changing the tag 110, the information of the RFID tag 110 provided on the advertising frame 100 is changed to the performance of the replaced advertising poster, the detailed information on the merchandise and stored, but the server computer 400 side After the authentication process with the ID and password inputted from the mobile communication terminal possessed by the person in charge, it is necessary to change the existing data by receiving detailed information about the performance of the replaced advertisement poster and the product.

In addition, when the server computer 400 controls the installation of each advertisement poster and the RFID tag 110, when the capacity of the information of the performance of the advertisement poster and the product exceeds the storage capacity of the RFID tag 110, Use one or more RFID tags.

In addition, when one or more advertising posters are attached and installed on the advertising frame 100, as shown in FIG. 4, an RFID tag 110 is assigned to each advertising poster, and detailed information about performances and products of each advertising poster is provided. Equipped with an RFID tag 110, each stored in the advertising frame 100.

Now, the user will check the advertising posters installed in the street, subway history, etc. If the user has a mobile communication terminal 200 equipped with an RFID module 210, the current performance of the performance or goods on the advertising poster at the location You can check the details or make a reservation / purchase immediately.

That is, the mobile communication terminal 200 equipped with the RFID module 210 determines whether a user inputs a predetermined key signal for checking the performance on the advertisement poster or the detailed information of the product (S40). When a predetermined key signal for checking the detailed information of the product is input, the RFID module 210 of the mobile communication terminal 200 sends a signal for requesting detailed information to the RFID tag 110 provided on the advertisement frame 100. And receiving detailed information including a performance of the corresponding advertisement poster, price information, reservation information, and purchase information from the RFID tag 110 driven according to this signal, on the screen of the mobile communication terminal 200. It is displayed (S50).

Thereafter, the mobile communication terminal 200 determines whether a corresponding performance, a reservation of a product, or a purchase is selected from a user who checks detailed information about the performance, a product (S60), and according to a user's operation, reserves, purchases a corresponding performance, a product. If is selected, proceed with the communication connection with the server computer 400 through the network communication network 300 for the reservation / purchase of the performance, the product (S70), specific performances according to the user's selection, reservation, purchase selection The data is transmitted (S80).

Then, the server computer 400 transmits menu data for a corresponding performance, a reservation of a product, and a purchase made in a database to the mobile communication terminal 200 connected through a network communication network 300 (S90). In step 200, it is determined whether a final reservation or purchase is performed according to the user's operation of checking the corresponding menu data (S100).

When the final reservation and purchase are performed according to the user's operation, the mobile terminal 200 transmits the final reservation and purchase data to the server computer 400 (S110), and the server computer 400 makes the final reservation and purchase. Request for payment according to the mobile communication terminal 200 (S120).

Subsequently, the server computer 400 determines whether the payment data according to a specific performance, a reservation of a product, or a purchase is input from the mobile communication terminal 200 (S130). When the payment data is input, the reservation of the performance, a product is performed. In step S140, the purchase process is processed, and the reservation and purchase result data are transmitted to the mobile communication terminal 200.

At this time, when the server computer 400 performs a performance, a reservation of a product, and a purchase process according to a request of the mobile terminal 200 through the steps S60 to S140 described above, the server computer 400 is different from the above-described embodiment. Alternatively, the affiliated site may be connected in real time to process the reservation and purchase of the user of the mobile communication terminal 200.

On the other hand, if the result of the determination in step S60 described above, the user who has confirmed the detailed information about the performance, the product is not selected, the reservation, purchase of the performance, the mobile terminal 200, the user confirmed the detailed information about the performance, goods In operation S150, it is determined whether the transmission of the detailed information to another mobile communication terminal or the storage of the blog or the homepage is selected according to the operation of.

As a result of the determination, when transmission to other mobile communication terminals for detailed information, or storage to a blog or homepage is selected according to the user's operation, the mobile communication terminal 200 displays other performance information specified by the user for the performance and product details. Transfer to the terminal, or to transmit to the blog, the homepage to be stored (S160).

At this time, the transmission and storage of the blog and the homepage are possible when the mobile communication terminal 200 is connected to a predetermined computer.

As described above, according to the advertisement / reservation / purchasing service apparatus using the advertisement frame which can store and change the information of the present invention, and a method thereof, a user can access a predetermined advertisement poster provided in the advertisement frame by a mobile communication terminal equipped with an RFID module. By reading the RFID tag information, you can immediately check the detailed information on the performances, products, etc., and the time according to the reservation or the purchase can be made through the wireless Internet, etc. There is an effect to save.

In addition, even if the advertisement poster is replaced, since the server computer operator changes and stores the information of the replaced advertisement poster on the RFID tag provided in the advertisement frame, it is possible to use the RFID tag semi-permanently because of repeated use of the RFID tag. Of course, it is possible to prevent the waste of the RFID tag, there is an effect that it is easy to change the detailed information about the performance, goods.

In addition, even when there are a plurality of advertisement posters on one advertisement frame, each advertisement poster has its own RFID tag in the advertisement frame, so users can easily check individual details according to each advertisement poster or wirelessly. It is effective to make reservations and purchases through the Internet.

In addition, users who read the RFID tag information to the mobile communication terminal and check the detailed information about the performance, the product, etc. can transmit the information to other users or store and use it on their blogs, homepages, etc. There is an effect that can be carried out in a variety of ways.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

Claims (9)

Advertisement posters for performances and product guidance are attached and installed in the interior space, and RFID tags that store detailed information including performances, product price information, reservation information, and purchase information of the advertisement posters are attached to one side. Advertising frames; A communication network such as wireless internet, comprising: a network communication network connecting a communication line between a mobile communication terminal and a server computer to perform data communication with each other; An RFID module for reading information stored in the RFID tag provided on the advertisement frame is provided, and the advertisement poster stored in the RFID tag installed on the advertisement frame according to a user's manipulation of the RFID module. Detailed information including performances, product price information, reservation information, and purchase information is read and displayed on the screen, and the performances are displayed through the network according to the user's confirmation of the detailed information, reservation of products, and purchase selection. A mobile communication terminal for processing reservation and purchase of goods; And It stores the installation information of each advertisement poster and RFID tag that stores detailed information including performances, price information, reservation information, and purchase information of each advertisement poster as a database. Information is stored in a database, and when data about a specific performance, a reservation of a product, and a purchase selection are transmitted from the mobile communication terminal through the network communication network, the payment for the performance, a reservation of a product, a purchase is controlled, and the reservation is made. And a server computer for transmitting the purchase result to the mobile communication terminal. The method of claim 1, wherein the RFID tag, Built-in transponder allows reading and writing When the advertising poster is replaced, under the control of the server computer side to change and store the detailed information about the performances, goods of the replaced advertising poster, After the authentication process with the ID and password inputted from the mobile communication terminal possessed by the server computer personnel in charge, information storage, characterized in that for changing the existing data by receiving detailed information about the performance of the replaced advertising posters, products Advertisement / reservation / purchasing service device using a changeable advertisement frame. The method of claim 1, wherein the RFID tag, Advertisement / reservation / purchasing service apparatus using an advertisement frame capable of storing and changing information, characterized in that if the capacity of the performance of the advertisement poster, the detailed information about the product exceeds the storage capacity. The method of claim 1, wherein the RFID tag, Advertisement / reservation / purchasing service apparatus using an advertisement frame capable of storing and changing information, characterized in that the number of advertisement posters is provided on the advertisement frame when one or more advertisement posters are attached and installed in the internal space of the advertisement frame. . The method of claim 1, wherein the server computer, Stores the performance of each advertisement poster stored in the RFID tag, detailed information including product price information, reservation information, purchase information, and various performances for reservation and purchase processing using the mobile communication terminal, and product information. Database; Communication means for processing transmission and reception of performances, product reservation, purchase data, payment data, and processing result data with the mobile communication terminal through the network communication network; Controls the overall management of the RFID tag provided on the advertising poster and the advertising frame to which the advertising poster is attached and installed, the data for a specific performance, the reservation of the product, selection of purchases transmitted from the mobile communication terminal through the communication means Control means for controlling the transmission of the performance, the reservation of the product, the payment and reservation according to the purchase, the purchase result data based on the; And When a specific performance, a product reservation, and a purchase application are performed from the mobile terminal, the database is processed according to the control of the control means to process the corresponding performance, reservation of the product, payment and reservation for purchase, and processing of the purchase result data. Advertisement / reservation / purchase service apparatus using an advertisement frame that can be stored and changed information, characterized in that it comprises a reservation and purchase processing means to perform. (1) The performance information of each advertisement poster and price information on the server computer that manages, performs, reserves, and purchases RFID tags installed on the advertisement poster and the advertisement frame to which the advertisement poster is attached and installed. Storing detailed information including reservation information and purchase information in an RFID tag, and storing information for reservation and purchase processing in a database; (2) New or replacement of the advertisement poster and the RFID tag by providing the installation information of the advertisement poster and the advertisement frame with the RFID tag storing the detailed information of the advertisement poster on the server computer side to the mobile communication terminal of the person in charge of the server computer side. Controlling the installation; (3) In a mobile communication terminal equipped with an RFID module, a performance of a corresponding advertisement poster stored in the RFID tag installed on the advertisement frame according to a user's manipulation of the RFID module, price information of a product, reservation information, and purchase information. Reading and displaying detailed information on the screen; (4) the mobile communication terminal, judging whether the user who checks the detailed information on the performance and the product displayed on the screen through step (3) selects the performance, the reservation of the product, or the purchase; (5) communicating with the server computer through the network communication network in the mobile communication terminal when a corresponding performance, a product reservation, or a purchase is selected according to a user's operation; And (6) The server computer processes the performance for the specific performance, the reservation of the product, and the payment for the purchase based on the performance and product information established in the database and the mobile communication terminal connected through the network communication network. Advertising / reservation / purchasing service method using an advertisement frame capable of storing and changing information, characterized in that it comprises the step of transmitting to the mobile communication terminal. The method of claim 6, wherein step (2) If the replacement is not a new installation of the advertising poster, the information of the RFID tag provided on the advertising frame is changed to the performance information of the replaced advertising poster, the detailed information about the product, and then stored, After the authentication process with the ID and password inputted from the mobile communication terminal possessed by the person in charge of the server computer side, and receives the detailed information about the performance of the replaced advertising poster, product information, characterized in that to change the existing data / Advertisement / reservation / purchase service method using the ad frame and changeable. The method of claim 6, wherein step (2) Advertisement / reservation / purchasing service using an advertisement frame capable of storing and changing information, characterized in that one or more RFID tags are used when the capacity of detailed information about the performance of the advertisement poster and the product exceeds the storage capacity of the RFID tag. Way. The method of claim 6, wherein step (2) When at least one advertising poster is attached and installed in the advertising frame, each advertising poster is given an RFID tag, Advertisement / reservation / purchasing service method using an advertisement frame capable of storing and changing information, characterized in that it comprises an RFID tag on each of the advertisement frame for storing the performance of each advertisement poster, the detailed information about the product.

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