KR20090011426A - A system for providing shopping information and a system for providing information - Google Patents

Abstract

A system for providing shopping information is provided to install an RFID transmitting module in a predetermined position of each shelf in a shop and an RFID receiving module in a cart, thereby providing location information of a desired product for a customer. A system for providing shopping information comprises the following steps. A RFID reader of a wireless transmitting/receiving module receives location information data outputted from each a first RFID transmitter(322a,322b; 324a,324b; ...; 338a,338b; 340a,340b) and advertisement information data outputted from each second transmitter(322c; 326c; ...; 338c; 340c). The RFID reader receives location information of the first RFID transmitter when the cart moves from a shelf(310) to another shelf(312).

Description

A System For Providing Shopping Information and A System For Providing Information}

The present invention relates to an improved shopping information system and an information providing system. More specifically, the present invention is installed in a predetermined place, such as a discount store, and receives the pre-stored specific information and the plurality of RF ID transmission modules continuously output and the specific information output from the RFID transmission module. It is to provide an improved shopping information system and information providing system having at least one module for transmitting and receiving RFID, it is possible to provide the information desired by the customer.

In general, customers can purchase various kinds of products at large discount shopping stores such as E-Mart or Wal-Mart. Large discount shopping stores have the advantage that customers can shop or purchase all the products they want in one place.

However, these large discount shopping stores have a variety of products are displayed on the merchandise shelves, it is difficult for customers to obtain information about the displayed products.

In addition, in the above-described large discount shopping store, the advertisement is delivered to the cart through a detachable or attachable billboard, a large multi-vision installed in the store, or a paper advertisement is placed at a certain place, or the paper advertisement is directly directed to the customer. Advertisement is delivered in a manner of providing, and such an advertisement delivery method is difficult to attract the customer's attention, or the customer does not show the interest, so the effect of the advertisement is very minimal.

In order to solve the problem that it is difficult for customers to obtain the information on the displayed products and the problem that the conventional advertising method is extremely ineffective, the name of the invention "Smart shopping information providing system using a cart" was developed by S. P. Korean Patent Application No. 10-2002-0075391 filed on November 29, published on June 5, 2004, and registered on June 17, 2005, Republic of Korea Patent No. 10-0497597 (hereinafter referred to as "' 597 patent ") is a system that provides shopping information including advertising through the terminal installed in the cart, the terminal can detect the location of the customer in the shopping mall to provide the displayed product information where the customer is located A shopping information providing system and a shopping information providing system capable of providing differentiated product information according to a location of a customer using a wireless LAN are disclosed.

More specifically, FIG. 1 illustrates a shopping information providing system using a cart according to an embodiment of the prior art disclosed in the '597 patent.

Referring to FIG. 1, a shopping information providing system using a cart according to an exemplary embodiment of the present disclosure may include a content delivery server 100 and a plurality of APs (Access Points 102, 104, 106, 108, 110, and 112). And a cart 230 provided with a terminal capable of receiving information such as advertisements. The shopping information providing system using the cart shown in FIG. 1 transmits the advertisement data from the content transmission server 100 to the terminal when the store is offline, and transmits the advertisement data received by the terminal according to the location of the customer when the store is online. Display content or broadcast the advertisement information corresponding to the location of the customer in real time in the content delivery server 100.

2 is a view showing a shopping information providing system using a cart according to another embodiment of the prior art disclosed in the '597 patent.

2, the shopping information providing system according to another embodiment of the prior art is a content delivery server 200, a plurality of AP (202, 204, 206) and a plurality of location information transmitter (224, 226, 228, 230, 232, 234, 236, 238. In the prior art illustrated in FIG. 2, the APs 202 ˜ 206 only relay data transmitted from the content delivery server 200 to the terminal wirelessly, and do not provide location information. In the shopping information providing system illustrated in FIG. 2, the APs 202, 204, and 206 are only responsible for data relay, which is a unique role in the wireless LAN, and the location information is separately provided for each display stand. 238) to the terminal.

1 and 2 described above, the AP and the location information transmitter use infrared rays to transmit advertisement information and location information in a wireless manner. However, in the wireless communication method using infrared rays, since infrared rays have a relatively short linearity, in the case of FIG. 1, in order to transmit data from the content delivery server 100 to a terminal, a high frequency in the 2.4 GHz band must be used. The problem arises that the AP must be used. In addition, in the case of FIG. 2, in order to transmit data from the content delivery server 200 to a terminal, a problem arises in that the number of APs is smaller than that of FIG. 1, but a separate location information transmitter must be used.

In addition, in the above-described prior art, the use of a plurality of APs proportional to the desired number of advertisements is required, or when the number of APs is reduced, a separate location information transmitter must be used. However, it is not only economically inefficient to install multiple APs with expensive equipment, but also raises a management cost.

Furthermore, when the shopping information providing system according to the related art described above is installed in an existing store, in order to apply the shopping information providing system, the layout of the existing store needs to be changed, which requires considerable additional cost and time. A problem arises.

In addition, when a certain situation that needs to change the layout of the store occurs, there is a problem that additional cost and time is required because the re-installation of the shopping information providing system is required accordingly.

The present invention is to solve the problem of the shopping information providing system according to the prior art described above, the RFID module (RFID) transmitting module is installed in each of a plurality of display shelves in the store, the cart module for receiving RFID In order to provide an improved shopping information and information providing system capable of simultaneously providing additional information such as location information and advertisement desired by a customer.

According to a first aspect of the present invention, there is provided a shopping information providing system, comprising: a plurality of first RFID transmitters fixedly installed at predetermined positions of a plurality of shelves, each of which is implemented by a first wireless transmission module for short-range communication; And at least one RFID transceiver each implemented as a wireless transceiver module for short-range communication, wherein the plurality of first RFID transmitters continuously output prestored location information data at a predetermined interval, respectively, and transmit and receive the wireless communications. The module is for providing a shopping information providing system for receiving the location information data output from the plurality of first RFID transmitters.

According to a second aspect of the present invention, there is provided a shopping information providing system, comprising: a plurality of first RFID transmitters fixedly installed at predetermined positions of a plurality of shelves, each of which is implemented by a first wireless transmission module for short-range communication; A plurality of second RFID transmitters fixedly installed at predetermined positions of the plurality of racks, each of which is implemented as a second wireless transmission module for short-range communication; And at least one RFID transceiver each of which is implemented as a wireless transmission / reception module for short-range communication, wherein each of the plurality of first RFID transmitters continuously outputs pre-stored location information data at a predetermined interval. Each of the two RFID transmitters continuously outputs the previously stored advertisement information data at a predetermined interval, and the wireless communication transceiver module is configured to output the position information data and the plurality of second RFID transmitters output from the plurality of first RFID transmitters. It is to provide a shopping information providing system for receiving the advertisement information data output from.

According to a third aspect of the present invention, there is provided a shopping information providing system, comprising: a plurality of RFID transmitters fixedly installed at predetermined positions of a plurality of shelves, each of which is implemented by a wireless transmission module for short-range communication; And at least one RFID transceiver each of which is implemented as a wireless communication module for short range communication, wherein the wireless communication transmission module continuously outputs prestored advertisement information data at a predetermined interval, and the wireless communication transceiver module is To provide a shopping information providing system for receiving the advertisement information data output from the wireless communication transmission module.

According to a fourth aspect of the present invention, an information providing system comprising: a plurality of first RFID transmitters fixedly installed at a plurality of first predetermined positions, each of which is implemented by a first wireless transmission module for short range communication; And at least one RFID transceiver each implemented as a wireless transmission / reception module for short-range communication, wherein the first wireless communication transmission module continuously outputs previously stored first information data at a predetermined interval, and transmits and receives the wireless communication. The module is for providing an information providing system for receiving the first information data output from the first wireless communication transmission module.

Further advantages of the present invention will become apparent from the following description with reference to the accompanying drawings in which like or like reference numerals designate like elements.

When using the shopping information providing system of the present invention described above, the following effects are achieved.

1. Unlike the related art, since there is no need to use a separate content delivery server and an expensive AP, the installation cost of the shopping information providing system is significantly reduced.

2. Unlike the related art, since there is no need to use a separate content delivery server and a plurality of APs, the maintenance cost of the shopping information providing system is minimized.

3. Unlike the conventional technology, since there is no need to use a separate content delivery server and a plurality of APs, it is easy to secure a copper wire when installing a shopping information providing system, and easy to maintain.

4. Even when the shopping information providing system of the present invention is installed in an existing store, there is no need to change the layout of the existing store, and thus no additional cost and additional time are required according to the layout change.

5. Even if a predetermined situation in which the layout of the store needs to be changed occurs, the reinstallation of the shopping information providing system of the present invention is unnecessary, and thus, a separate cost and time according to the reinstallation are unnecessary.

6. The convenience of saving customer shopping time, providing various shopping information and additional information for the customer is improved.

7. Advertisers can achieve greater advertising effectiveness and increased sales.

Hereinafter, the present invention will be described with reference to embodiments and drawings of the present invention.

4 is a diagram illustrating a shopping information providing system according to an exemplary embodiment of the present invention, and FIG. 4A is a plan view of an RFID transmitter among the components of the shopping information providing system according to the exemplary embodiment of the present invention illustrated in FIG. 3. FIG. 4B is a diagram schematically illustrating a specific configuration of the RFID transmitter shown in FIG. 4A.

3 and 4A and 4B, the shopping information providing system according to the present invention is a plurality of fixedly installed at a predetermined position, for example a plurality of shelves (302, 304, ..., 318, 320) A first RFID transmitter 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b and at least one RFID transceiver 370. Here, the RFID transceiver 370 may be mounted to the cart 360, but this is illustrative and one skilled in the art will fully understand that the RFID transceiver 370 may be provided to a personal digital assistant (PDA). In addition, the shopping information providing system according to the present invention includes a plurality of second RFID transmitters 322c; 326c fixedly installed at a predetermined position, for example, a plurality of racks 302, 304, ..., 318, 320; 338c; 340c). In addition, reference numeral 300 denotes a store entrance, 350 denotes a store outlet, and reference numerals 302a to 305h denote a plurality of cash desks.

More specifically, in a preferred embodiment of the present invention, the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b are each a plurality of racks 302, 304. , ..., 318, 320 are fixedly installed. More preferably, the first RFID transmitter is fixedly installed at both ends of each rack. However, the number of such a plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b is exemplary, and the person skilled in the art will appreciate that as in the case of the stand 316 It is understood that three first RFID transmitters 336a1, 336a2, 336b may be used, or one first RFID transmitter 334b may be used, as may be the case 314, and may be increased or decreased as needed. You will understand enough.

4A and 4B, each of the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b of the present invention shown in FIG. 2 Each of the RFID transmitters 322c; 326c; ...; 338c; 340c is a wireless transmission module for short-range communication that enables short-range communication within a radius of about 5 meters (e.g., an RFID module in the 2.4 GHz band). 400). Specifically, the wireless communication transmission module 400 includes a central processing unit (CPU) 410; Display 420; Setting key 430; A power supply unit 440; And an RF (wireless) transmission module 450. The wireless communication transmission module 400 is a device having low power and low power characteristics. Here, the CPU 410 of the wireless communication transmission module 400 has previously stored specific information data such as a location and an advertisement in a standardized format using the display 420 and the setting key 430. The above-described wireless communication transmission module 400 is installed at a predetermined predetermined position (e.g., predetermined positions on the plurality of stages 302, 304, ..., 318, 320 shown in Fig. 3), and the CPU ( The specific information data stored in advance in the 410 continuously outputs the specific information data through the RF transmission module 450 at a predetermined interval. The power supply unit 440 includes a central processing unit (CPU) 410; Display 420; Setting key 430; And is connected to the RF (wireless) transmission module 450, and supplies energy to operate the wireless communication transmission module 400. The power supply unit 440 may be typically implemented as a battery.

FIG. 4C is a diagram illustrating a data configuration format method used in the RFID transmitter shown in FIGS. 4A and 4B.

Referring to Figure 4c, the data configuration format used in the wireless communication transmission module 400 used as the first RFID transmitter and the second RFID transmitter of the present invention is generally used Universal Product Code / International (UPC / EAN) Article Numbering) format system. For example, a format method for configuring specific information data corresponding to each product to be stored in the wireless communication transmission module 400 includes two-digit country code (N), one-digit division code (S), and nine digits. N (2) + S (1) + X (3) + Y (3) + Z (consisting of a product information code (AI) or a location information code (XYZ) and a one-digit check digit code (C) 3) + C (1) format may be used. More specifically, N may be assigned to a country code, for example, 88 for South Korea. S may be given as a classification code, for example, 1 for location information and 0 for advertisement information. That is, the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 334b; 336a1, 336a2, 336b of the wireless communication transmission module 400 shown in FIGS. 4A and 4B are shown in FIG. In the case of only need to provide the location information, it should have a value corresponding to S of the format of the data stored in the CPU 410 of the wireless communication transmission module 400. However, when the wireless communication transmission module 400 shown in FIGS. 4A and 4B is the plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c shown in FIG. Therefore, the value corresponding to S of the format of the data stored in the CPU 410 of the wireless communication transmission module 400 should have a value of zero.

On the other hand, when the division code S is 1, for each of the subsequent 9 digits of the first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b, each of them is 3 digits. Are set to provide position information of X (horizontal position), Y (vertical position) and Z (layer division or height) to which are assigned. In addition, when the division code S is 0, for each of the plurality of second RFID transmitters 322c; 326b; ...; 338c; 340c, the product information for advertisement (for example, the first four digits of nine digits) Is assigned to information indicating the manufacturer, and the next five digits are allocated as information for the serial number of the product. The remaining one digit is for checking whether or not the data inputted to the check digit (C) is an error.

According to the data configuration format scheme of FIG. 4C described above, for example, the wireless communication transmission module 400 includes a plurality of first RFID transmitters 322a, 322b; 324a, 324b; 334b; 336a1, 336a2, 336b), and are attached to the display racks on the first floor, the second floor, and the fifth floor of a specific discount shopping store in Korea, such as in the wireless communication transmission module 400, for example, 88 (N) + 1 (S) + 002 (X) + 005 (Y) + 001 (Z) + position data specified by a check digit (display means for comparing data during communication) is displayed on the display 420 and setting key 430. Is input to and stored in the CPU 410. Stored position data is continuously output at regular intervals. In addition, the wireless communication transmission module 400 is one of the plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c shown in FIG. If it is attached to the display stand of 5 times in height, such wireless communication transmission module 400, for example, advertising data specified as 88 (N) + 0 (S) + 1043 (manufacturer code) + 00001 (product name code) + check digit Is input and stored in the CPU 410 via the display 420 and the setting key 430. Stored advertisement data is continuously output at regular intervals. Those skilled in the art will fully understand that the data format scheme for the location information and the advertisement information described above may be interchanged.

FIG. 5A is a schematic diagram illustrating a specific configuration of an RFID transceiver among the components of a shopping information providing system according to an exemplary embodiment of the present invention illustrated in FIG. 3, and FIG. 5B is a configuration of the RFID transceiver illustrated in FIG. 5A. It is a figure which shows the specific structure of a communication part.

5A and 5B, the RFID transceiver of the present invention may be specifically implemented as a wireless transceiver module 500 which is a short-range communication terminal within a radius of about 5 meters, such as an RFID module in a 2.4 GHz frequency band. Specifically, the wireless communication transceiver module 500 includes a central processing unit (CPU) 510; Image display unit 520; Voice output unit 530; Control unit 540; A radio (RF) communication unit 550; And a power supply unit 560. The wireless communication transceiver module 500 may further include at least one of a barcode reader (not shown), a voice receiver (eg, earphone: not shown), and a card reader (not shown).

The CPU 510 of the wireless communication transceiver module 500 may be substantially the same as the CPU 410 illustrated in FIG. 4, and may be configured as a high performance composite computer. The image display unit 520 may be implemented with, for example, a 7-inch LCD monitor. The voice output unit 530 may be implemented, for example, as a small speaker of high performance. The controller 540 includes a CPU 510; Image display unit 520; Voice output unit 530; RF communication unit 550; And control each operation of the power supply unit 560 and optionally operations of the barcode reader (not shown) and / or the voice receiver (not shown). The power supply unit 560 includes a CPU 510; Image display unit 520; Voice output unit 530; Control unit 540; And RF communication units 550, respectively, to supply energy. In addition, when the wireless communication transceiver module 500 further includes at least one of a barcode reader (not shown), a voice receiver (for example, earphone: not shown), and a card reader (not shown), the power supply unit 560. Are connected to these additionally provided barcode readers, voice receivers, and card readers, respectively, to supply energy. The power supply unit 440 described above may be typically implemented as a battery.

Meanwhile, referring to FIG. 5B, the wireless communication unit 550 may include a wireless LAN unit 552; A radio transceiver (554); And an RFID reader 556. Here, the RFID reader 556 is an essential component, and the wireless LAN unit 552 and the RF transceiver 554 may be optionally added. Each component is described in detail below.

First, the RFID reader 556 includes position data information output from each of the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b shown in FIG. Receives and confirms advertisement data information output from each of the plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c. Thereafter, the controller 540 displays an operation corresponding to the information on the image display unit 520 based on the position data information or the advertisement data information confirmed by the RFID reader 556 or the audio output unit 530. Play). That is, the RFID reader 556 and the first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b) and the second RFID transmitters 322c; 326c; 338c; 340c have substantially the same configuration, except that the former receives the information data and the latter transmits the information data.

In addition, the wireless communication unit 550 illustrated in FIG. 5B may further include an RF transceiver 554. Hereinafter, the operation of the RF transceiver 554 will be described in more detail with reference to FIGS. 3 to 5.

The RFID reader 556 of the RFID transceiver 370 mounted in the cart 360 shown in FIG. 3 or the wireless communication transceiver module 500 shown in FIG. 5 (hereinafter referred to only as the "RFID reader 556"). 3 is a plurality of second RFID transmitters 322c and position data information output from the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b shown in FIG. 326c; ...; 338c; 340c) and receives advertisement data information output from each. If the cart 360 is between the first RFID transmitter 330a of the rack 310 and the first RFID transmitter 332a of the rack 312, the RFID reader 556 may be configured to support the first RFID transmitter 330a of the first RFID transmitter 330a. The location information data and the location information data of the first RFID transmitter 332a may be simultaneously received. If the cart 360 has moved in the direction of the stand 312 from the stand 310, the RFID reader 556 is preprogrammed to receive the position information of the first RFID transmitter 330a. In addition, if cart 360 has moved in the direction of rack 310 from rack 312, RFID reader 556 is preprogrammed to receive location information of first RFID transmitter 332a. Similarly, for example, when the cart 360 moves in the direction of the first RFID transmitter 332b from the first RFID transmitter 332a of the rack 312 via the second RFID transmitter 332c, the RFID reader ( 556 first receives location information of the first RFID transmitter 330a, receives advertisement information of the second RFID transmitter 332c, and is then pre-programmed to receive location information of the first RFID transmitter 332b. Can be. Further, when the cart 360 is positioned between the second RFID transmitter 332c of the rack 312 and the second RFID transmitter 334c of the rack 314, the RFID reader 556 may be the second RFID transmitter 332c. ) May be pre-programmed to receive advertisement information of a second RFID transmitter that outputs a larger output (receive energy reference) or a second RFID transmitter of a closer side (distance criterion) of the second RFID transmitter 334c.

Meanwhile, referring again to FIG. 5B, the RF transceiver 554 may wirelessly communicate with an upper server or a main server (not shown as a “main server”) using a frequency in the UHF / VHF wavelength range. have. The RF transmitter / receiver 554 may be configured to receive the position data information received by the RFID reader 556 from each of the plurality of first RFID transmitters 322a and 322b; 324a and 324b; ...; 338a, 338b; 340a and 340b. Can be used for intermittent transmissions to a server. Typically the main server is located at a significant distance (eg, tens of meters) from the wireless transmit / receive module 500. Therefore, the above-described RFID reader 556 capable of short-range wireless communication in a short range (approximately 5 m) cannot perform wireless communication with the main server. However, since the RF transceiver 554 uses a frequency in the UHF / VHF wavelength range capable of wireless communication up to a range of 1km, bidirectional wireless communication with the main server is possible. When the main server intermittently requests the position data information of the wireless communication transceiver module 500 to the RF transceiver 554, the RF transceiver 554 may receive a plurality of first RFID transmitters 322a received from the RFID reader 556. 322b; 324a, 324b; ...; 338a, 338b; 340a, 340b to transmit location data information to the main server. The main server may perform an operation such as checking a moving line according to the number and location information of the customer through the location data information received from the RF transceiver 554.

In addition, the wireless communication unit 550 illustrated in FIG. 5B may further include a wireless LAN unit 552. The WLAN unit 552 may be used, for example, when an update or a change of the entire data or a substantial amount of some data stored in each of the wireless communication transceiver modules 500 is required. For two-way wireless communication of the WLAN unit 552, the WLAN unit 552 typically uses a frequency of 2.4 GHz. However, the specific value of the frequency used in the WLAN unit 552 is exemplary, and a frequency higher or lower than 2.4 GHz may be used as necessary or according to design specifications. When updating or changing of the above-mentioned large-capacity data (video, still image, database, application program, etc.) is required, the WLAN unit 552 is located at a specific location (for example, a specific area such as a storage location of a cart). It supports two-way wireless communication with the main server using a high-speed data transmission / reception method such as a file transfer protocol. The main server performs the above-described update or change operation (ie, synchronization with data stored in the main server) on the large data based on the communication with the WLAN unit 552. The reason why the above-described updating or changing of the large data is performed at a specific location or a specific area is because the frequency used for wireless communication between the WLAN unit 552 and the main server is typically high frequency of 2.4 GHz, so that the straightness is strong. As shown in FIG. 3, when the wireless communication transceiver module 500 is mounted and used in a cart, it is easy for the main server to simultaneously perform an update or change operation of a large amount of data for a plurality of WLAN units 552. Because it is not or practically impossible. On the other hand, the operation between the WLAN unit 552 and the main server can be quickly and collectively processed using a file transfer protocol technique.

FIG. 5C is a diagram illustrating an embodiment in which the RFID transceiver illustrated in FIG. 5A is specifically implemented.

5A and 5C, the image display unit 520 of the wireless communication transceiving module 500 includes still image information (shopping list, store map, shopping cart information (for example, product information and estimated cost estimation information, etc.). , Food court information (e.g., food court menu information, reservation order information, reserved food notification information, etc.), discount information (e.g. coupon issuance information, in-store event information, leaflet product viewing information, etc.), and Various information can be displayed, including help information (eg, usage information of the RFID transceiver 500, etc.). In addition, the image display unit 520 is, for example, the cart 360 shown in FIG. 3 equipped with a wireless communication transceiver module 500 used as an RFID transceiver, the second RFID transmitter 332c of the stand 312. When passing nearby, video advertisement information for advertising one or more advertisements output from the second RFID transmitter 332c sequentially or in a predetermined order may be displayed. In addition, the image display unit 520 may display only one or both of the still image information and the moving image information. The audio output unit 530 may output audio information accompanying the still image and the moving image.

Meanwhile, referring back to FIGS. 5A and 5C, the wireless communication transceiver module 500 further includes a bar code reader at a lower end thereof, and further includes a magnetic card reader and at an upper end thereof. Bar code readers allow you to read the barcodes of one or more products you want to purchase to verify their price and / or total purchase price. In addition, the card reader can read information such as a credit card or a check card to pay for the purchased product.

The improved shopping information providing system according to the present invention described above illustrates a case used in a large discount store such as E-Mart. However, those skilled in the art will fully appreciate that the improved shopping information providing system according to the present invention can be applied to any environment where short-range bidirectional information transmission is required.

More specifically, in the case of an airport used by a plurality of customers, the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 334b; 336a1, shown in FIG. 336a2, 336b and / or a plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c, and a baggage cart for storing the wireless communication transceiver module 500 of the present invention shown in FIG. mounted on a cart, and stored in advance by the customer in the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 334b; 336a1, 336a2, 336b (map or geographical information of the entire airport). And / or advertisement information or voice information stored in advance in the plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c.

In addition, in the case of an art gallery or a museum used by a plurality of customers, the plurality of first RFID transmitters 322a, 322b; 324a, 324b of the present invention shown in FIG. . 334b; 336a1, 336a2, 336b and / or a plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c, and the wireless communication transceiver module 500 of the present invention shown in FIG. ) To a personal portable terminal, the customer may have previously stored the location information (museum or museum map) stored in the plurality of first RFID transmitters 322a, 322b; 324a, 324b; ...; 334b; 336a1, 336a2, 336b. Or geographic information) and / or still and / or video information (or optionally voice information) of a work of art or artifact pre-stored in a plurality of second RFID transmitters 322c; 326c; ...; 338c; 340c. You can also do that.

As various modifications may be made to the constructions and methods described and illustrated herein without departing from the scope of the invention, it is intended that all matter contained in the above description or shown in the accompanying drawings be exemplary, and not intended to limit the invention. It is not. Therefore, the scope of the present invention should not be limited by the above-described exemplary embodiments, but should be defined only in accordance with the following claims and their equivalents.

1 is a view showing a shopping information providing system using a cart according to an embodiment of the prior art.

2 is a view showing a shopping information providing system using a cart according to another embodiment of the prior art.

3 is a diagram illustrating a shopping information providing system according to an exemplary embodiment of the present invention.

FIG. 4A illustrates a plan view of an RFID transmitter among components of a shopping information providing system according to an exemplary embodiment of the present invention shown in FIG. 3.

FIG. 4B is a diagram schematically showing a specific configuration of the RFID transmitter shown in FIG. 4A.

4C is a diagram illustrating a data configuration format method used in the RFID transmitter shown in FIGS. 4A and 4B.

FIG. 5A is a diagram illustrating a specific configuration of an RFID transceiver among the components of the shopping information providing system according to the embodiment of the present invention illustrated in FIG. 3.

FIG. 5B is a diagram schematically illustrating a specific configuration of the communication unit among the components of the RFID transceiver illustrated in FIG. 5A.

FIG. 5C is a diagram illustrating an embodiment in which the RFID transceiver illustrated in FIG. 5A is specifically implemented.

Claims (27)

In the shopping information providing system, A plurality of first RFID transmitters fixedly installed at predetermined positions of a plurality of units, each of which is implemented by a first wireless transmission module for short-range communication; And At least one RFID transceiver, each implemented as a wireless transmit / receive module for near field communication Including, The plurality of first RFID transmitters continuously output prestored location information data at regular intervals, respectively. The wireless communication transceiving module receives the location information data output from the plurality of first RFID transmitters. Shopping information provision system. The method of claim 1, The first wireless communication transmitting module includes a first central processing unit (CPU); A first display; A first setting key; A first power supply unit; And a first radio transmitting module, wherein the location information data is pre-stored in the first CPU using the first display and the first setting key. The wireless communication transmitting and receiving module includes a third CPU; An image display unit; Voice output unit; Fishermen; A radio communication unit; And a third power supply unit Shopping information provision system. The method according to claim 1 or 2, The location information data is a shopping information providing system comprising a two-digit country code (N), a one-digit division code (S), a nine-digit location information code (XYZ), and a one-digit check digit code (C). . The method of claim 2, The wireless communication unit is each configured with an RFID reader for receiving and confirming the location information data, The controller may display an operation corresponding to the information on the image display unit or play the audio output unit based on the position data information identified by the RFID reader. Shopping information provision system. The method of claim 4, wherein Each of the wireless communication unit further includes an RF transceiver, The RF transceiver transmits intermittently the location information data identified by the RFID reader to the main server at the request of the main server, respectively. The main server performs an operation of identifying the number and movement of customers through the location data information. Shopping information provision system. The method according to claim 4 or 5, The wireless communication unit further includes a wireless LAN unit, respectively, If it is necessary to update or change the entire data stored in the wireless communication module or a substantial amount of data, the WLAN unit supports two-way wireless communication with the main server at a specific location or specific area, The main server is configured to update or change the entire data or a part of a substantial amount of data. Shopping information provision system. The method of claim 6, The update or change operation by the main server is performed by using a file transfer protocol technique between the WLAN unit and the main server. The method according to any one of claims 1, 2, 4 and 5, The wireless transceiver module further comprises at least one of a barcode reader, a voice receiver, and a card reader, respectively. The method of claim 3, wherein The wireless transceiver module further comprises at least one of a barcode reader, a voice receiver, and a card reader, respectively. The method of claim 6, The wireless transceiver module further comprises at least one of a barcode reader, a voice receiver, and a card reader, respectively. In the shopping information providing system, A plurality of first RFID transmitters fixedly installed at predetermined positions of a plurality of units, each of which is implemented by a first wireless transmission module for short-range communication; A plurality of second RFID transmitters fixedly installed at predetermined positions of the plurality of racks, each of which is implemented as a second wireless transmission module for short-range communication; And At least one RFID transceiver, each implemented as a wireless transmit / receive module for near field communication Including, The plurality of first RFID transmitters continuously output prestored location information data at regular intervals, respectively. The plurality of second RFID transmitters continuously output pre-stored advertisement information data at regular intervals, respectively. The wireless communication transceiving module receives the location information data output from the plurality of first RFID transmitters and the advertisement information data output from the plurality of second RFID transmitters. Shopping information provision system. The method of claim 11, The first wireless communication transmitting module includes a first central processing unit (CPU); A first display; A first setting key; A first power supply unit; And a first radio transmitting module, wherein the location information data is pre-stored in the first CPU using the first display and the first setting key. Each of the second wireless communication transmitting module includes a second CPU; Second display; A second setting key; A second power supply unit; And a second RF transmitting module, wherein the advertisement information data is stored in advance in the second CPU using the second display and the second setting key. The wireless communication transmitting and receiving module includes a third CPU; An image display unit; Voice output unit; Control unit; A radio communication unit; And a third power supply unit Shopping information provision system. The method of claim 11 or 12, The location information data is composed of a two-digit country code (N), a one-digit first division code (S), a nine-digit location information code (XYZ), and a one-digit check digit code (C), The advertisement information data is composed of a two-digit country code (N), a one-digit second classification code (S), a nine-digit product information code (AI), and a one-digit check digit code (C). The first identification code and the second identification code have different values from each other. Shopping information provision system. The method of claim 12, The wireless communication unit is configured with an RFID reader for receiving and confirming the location information data, The controller may display an operation corresponding to the information on the image display unit or play the audio output unit based on the position data information identified by the RFID reader. Shopping information provision system. The method of claim 14, Each of the wireless communication unit further includes an RF transceiver, The RF transceiver transmits intermittently the location information data identified by the RFID reader to the main server at the request of the main server, respectively. The main server performs an operation of identifying the number and movement of customers through the location data information. Shopping information provision system. The method according to claim 14 or 15, The wireless communication unit further includes a wireless LAN unit, respectively, If it is necessary to update or change the entire data stored in the wireless communication module or a substantial amount of data, the WLAN unit supports two-way wireless communication with the main server at a specific location or specific area, The main server is configured to update or change the entire data or a part of a substantial amount of data. Shopping information provision system. The method of claim 16, And the update or change operation by the main server is performed in a batch using a file transfer protocol technique between the WLAN unit and the main server. The method according to any one of claims 11, 12, 14 and 15, The wireless transceiver module further comprises at least one of a barcode reader, a voice receiver, and a magnetic card reader, respectively. The method of claim 13, The wireless transceiver module further comprises at least one of a barcode reader, a voice receiver, and a magnetic card reader, respectively. The method of claim 16, The wireless transceiver module further comprises at least one of a barcode reader, a voice receiver, and a magnetic card reader, respectively. In the shopping information providing system, A plurality of RFID transmitters fixedly installed at predetermined positions of a plurality of units, each of which is implemented by a wireless transmission module for short range communication; And At least one RFID transceiver, each implemented as a wireless transmit / receive module for near field communication Including, The wireless communication transmission module continuously outputs the prestored advertisement information data at regular intervals, The wireless communication transmitting and receiving module receives the advertisement information data output from the wireless communication transmitting module. Shopping information provision system. The method of claim 21, The first wireless communication transmitting module includes a first central processing unit (CPU); A first display; A first setting key; A first power supply unit; And a first radio (RF) transmission module, wherein the advertisement information data is stored in advance in the first CPU using the first display and the first setting key. The wireless communication transmitting and receiving module includes a third CPU; An image display unit; Voice output unit; Control unit; A radio communication unit; And a third power supply unit Shopping information provision system. The method of claim 21 or 22, The advertisement information data system comprises a two-digit country code (N), a one-digit division code (S), a nine-digit product information code (AI), and a one-digit check digit code (C). . In the information providing system, A plurality of first RFID transmitters fixedly installed at a plurality of first predetermined positions, each of which is implemented by a first wireless transmission module for short range communication; And At least one RFID transceiver, each implemented as a wireless transmit / receive module for near field communication Including, The first wireless communication transmission module continuously outputs the first information data stored at a predetermined interval, The wireless communication transmitting and receiving module receives the first information data output from the first wireless communication transmitting module. Informational system. The method of claim 24, The information providing system further includes a plurality of second RFID transmitters fixedly installed at a plurality of second predetermined positions different from the plurality of first predetermined positions, each of which is implemented by a second wireless transmission module for short range communication. The second wireless communication transmission module continuously outputs second information data stored at a predetermined interval, The wireless communication transceiving module receives the second information data output from the second wireless communication transmitting module. Informational system. The method of claim 24, And the first information data is location information. The method of claim 25, The first information data is location information, The second information is at least one of still image information, video information, and audio information. Informational system.

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