KR101748586B1 - System and method for providing product information - Google Patents

Abstract

The present invention provides a merchandise information providing system that enables a user of a terminal device to recognize an identification code for merchandise information displayed on an advertisement display device located inside or outside a building via a terminal device, System and method. To this end, according to the present invention, an advertisement providing apparatus generates an identification code for goods information provided from at least one seller and transmits the identification code to at least one advertisement display apparatus, and the advertisement display apparatus displays an identification code The customer can recognize the identification code through the terminal device, confirm the product information, and make payment for the product.

Description

SYSTEM AND METHOD FOR PROVIDING PRODUCT INFORMATION [0001]

The present invention relates to a system and method for providing goods information, and more particularly, to a system and method for providing merchandise information. More particularly, the present invention relates to a merchandise information providing system and method, And more particularly, to a system and method for providing product information that allows information to be checked and processed until settlement.

Generally, each merchandise store located on the ground floor (for example, the first floor) of a commercial building in the city center has a very favorable location condition such as the formation of a commercial market and a large number of floating population, The corresponding sales should be long-term.

However, there are many merchandise stores with poor profitability depending on the industry, and there are limitations that the merchandise store at the place can generate the maximum sales. Therefore, if the landlord requires unreasonable rent, The operation of the merchandise store becomes impossible.

Therefore, a merchant who operates a commodity store wants to sell the commodity while paying the rent at low cost, but it is not easy to find a way to reduce rent.

In addition, since the landlord can not demand a high rent from the tenant, it is necessary to make a profit in addition to the rental income of the commodity store.

The present invention proposes a merchandise information providing system and method for allowing merchandise sellers to spend more inexpensively to provide merchandise information to customers and to induce sales of the merchandise.

Also, the present invention proposes a product information providing system and method for providing product information to a customer and selling the product, even if the product seller does not operate the product shop at a mall.

Also, the present invention proposes a product information providing system and method for selling an advertisement board capable of displaying merchandise information and giving a profit to an owner of a billboard according to merchandise sales.

The product information providing system according to an embodiment of the present invention includes an advertisement providing device for generating and transmitting an identification code for goods information provided from at least one seller, and an advertisement providing device connected to the advertisement providing device, And at least one advertisement display device for receiving and displaying the identification code for the advertisement display device.

Also, an advertisement providing apparatus according to an embodiment of the present invention may include a communication interface unit communicatively connected to at least one advertisement display apparatus, an input unit for receiving product information provided from at least one seller, an identification code for product information And a control unit for controlling the display unit so as to generate an identification code for the input product information and transmitting the generated identification code to at least one advertisement display apparatus through the communication interface unit.

Further, the method for providing product information according to an embodiment of the present invention includes the steps of generating an identification code for product information provided from at least one seller and transmitting the identification code to at least one advertisement display device, And receiving and displaying an identification code of the product information transmitted from the advertisement providing apparatus by the display apparatus.

According to another aspect of the present invention, there is provided a method for providing product information, the method comprising: transmitting advertisement information provided from at least one vendor to a cloud computer; generating, by the cloud computer, Transmitting the generated identification code to at least one advertisement display device, and transmitting the generated identification code to the at least one advertisement display device, wherein the at least one advertisement display device displays the product information transmitted from the advertisement providing device And receiving and displaying the identification code.

According to the present invention, the merchandiser can provide the merchandise information with the identification code through the advertisement display device that can be installed inside or outside the building, and the customer can recognize the identification code through the terminal device, confirm the merchandise information, So that it is possible to provide the product information to the customer and induce the sales of the product.

In addition, the present invention can provide product information to a customer and sell the product even if the product seller does not operate the product shop at the shopping mall. Also, the owner of the billboard that can display the product information has the effect of generating a certain profit depending on the sales of the product.

Meanwhile, various other effects will be directly or implicitly disclosed in the detailed description according to the embodiment of the present invention to be described later.

1 is a block diagram of a product information providing system according to an embodiment of the present invention;
2 is a block diagram of an advertisement providing apparatus included in a goods information providing system according to an embodiment of the present invention;
3 is a flowchart illustrating an operation of a product information providing system according to an embodiment of the present invention.
4 is a flowchart illustrating an operation procedure when an advertisement providing apparatus is implemented by cloud computing;

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The specific details set forth below are provided to aid in an overall understanding of the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 is a block diagram of a product information providing system according to an embodiment of the present invention.

The illustrated goods information providing system includes an advertisement providing apparatus 100, an advertisement display apparatus 200, and a terminal apparatus 300.

The advertisement providing apparatus 100 generates an identification code for the provided product information when the product information is provided from at least one seller, that is, the merchandise seller.

The identification code is a code for identifying a product, such as a bar code, a QR code, a logo, or a label. The identification code can be a three-dimensional code including a one-dimensional identification code such as a barcode and a two-dimensional identification code such as a QR code. The three-dimensional code includes an identification code such as MS-Tag from Microsoft Corporation. The present invention relates to an identification code, and more particularly, to an information processing apparatus and a method of controlling the same, It is expandable to an identification code.

The merchandise information includes a description of the merchandise, price information, and the like, and may further include a single or a plurality of sales site information for selling the merchandise, and price information of the merchandise sold at each sales site. The selling site information preferably includes the Internet address of the selling site.

The advertisement providing apparatus 100 transmits the generated identification code to at least one advertisement display apparatus 200 through wired or wireless communication.

The advertisement display device 200 may be an LCD (Liquid Crystal Display) or the like for displaying an identification code, and may be installed inside or outside the building.

The advertisement display device 200 can be connected to the advertisement providing device 100 in a wired or wireless manner and receives and displays an identification code for predetermined product information transmitted from the advertisement providing device 100.

The terminal device 300 recognizes the identification code displayed on the advertisement display device 200 and displays the product information of the product.

The terminal device 300 can access a sales site for selling a corresponding product at the request of the user and the user can obtain more detailed information about the product from the sales site connected through the terminal device 300 . The terminal device 300 can recognize the identification code and display the product information, and can use the device regardless of the type if it is a device that can connect to the sales site and perform the purchase of the product. For example, the terminal device 300 may include a PC, a PDA, a notebook, a digital camera, a mobile phone, a smart phone, a PMP, and the like.

2 is a block diagram of an advertisement providing apparatus included in a goods information providing system according to an embodiment of the present invention.

2, the advertisement providing apparatus 100 includes an input unit 110, a memory 120, a control unit 130, an identification code generating unit 140, and a communication interface unit 150.

The input unit 110 receives product information provided from at least one seller, and transmits the product information to the controller 130.

The input unit 110 can receive information of the advertisement display device 200 from the sales site 400 by communicating with the sales site 400 operated by the seller in the embodiment of the present invention. Meanwhile, the advertisement providing apparatus 100 may include a separate communication unit for communication with the sales site 400. [

The memory 120 may include a database and stores various types of information necessary for controlling the operation of the advertisement providing apparatus according to the embodiment of the present invention. The memory 120 may store product information input to the input unit 110 and an identification code for each product information generated by the identification code generating unit 140.

The control unit 130 controls the overall operation of the advertisement providing apparatus according to the embodiment of the present invention. When the product information is received from the input unit 110, the control unit 130 controls the identification code generating unit 140 to generate an identification code for the product information, and transmits the generated identification code to the communication interface unit 150 To at least one advertisement display device.

Meanwhile, the control unit 130 may generate the ID code by controlling the ID code generator 140 to generate the ID code corresponding to at least one advertisement display device to which the ID code is to be transmitted. This is because if the user of the terminal device recognizing the future identification code purchases the product, the advertisement display device displaying the identification code recognized by the terminal device is checked and a certain amount of the merchandise sales amount is paid to the owner of the confirmed advertisement display device This is because it is used as a standard for

The control unit 130 may change the identification code to be transmitted to the corresponding advertisement display device 200 according to the characteristics of the floating population visiting the area where the advertisement display device 200 is located. When the delimiter value and payment details are received from the sales site for selling the goods, the control unit 130 can check the owner of the advertisement display device and control the distribution of the profit.

The identification code generation unit 140 generates a one-dimensional or two-dimensional identification code for the product information under the control of the control unit 130.

The communication interface unit 150 is connected to the advertisement display device by wire or wireless and transmits the identification code generated by the identification code generation unit 140 to the advertisement display device 200 under the control of the control unit 130.

3 is a flowchart illustrating an operation of a product information providing system according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement providing apparatus 100 checks whether product information provided from at least one seller is input (S110). Here, the seller, that is, the advertiser can check the area where the advertisement display device 200 is installed or the settlement status of each region when the goods information for the advertisement request is input, and the advertisement cost can be set differently according to the region.

For example, the advertiser can identify the location of the advertisement display device 200 on the map to determine the location distribution of the advertisement display device 200. In addition, the advertiser can check the number of settlements generated in each advertisement display device 200, and request an advertisement to the advertisement display device 200 in a region where a lot of settlement occurs.

The advertisement providing apparatus 100 generates an identification code for the goods information (S115). At this time, when generating the identification code, the advertisement providing device 100 may generate a corresponding delimiter value for each of at least one advertisement display device to which the identification code is to be transmitted.

This is because when the user of the terminal device 300 that has recognized the later identification code purchases the corresponding product, the user confirms the advertisement display device 200 displaying the identification code recognized by the terminal device 300, ) To be used as a basis for payment of a certain amount of the sales amount of the commodity to the owner of the commodity.

The advertisement providing apparatus 100 transmits the generated identification code to the advertisement display apparatus 200 connected by wire or wireless (S120). At this time, the advertisement providing apparatus 100 may change the identification code to be transmitted to the advertisement display device 200 according to the characteristics of the floating population visiting the area where the advertisement display device 200 is located, or the characteristics of the floating population according to the time zone.

The analysis of the floating population characteristics can be performed in one zone. A zone unit may be a communication serviceable area or an area classified based on an administrative area. For example, it may be a fixed service area formed by a base station, or a commercial area classified as an administrative area, Ryeongdong commercial area, semi-paved area, or the like.

To analyze flow characteristics, a positioning device is required. The position determination apparatus can use any one of a short range communication device including Radio Frequency Identification (RFID) and Zigbee, a Global Positioning System (GPS), and a base station.

The location confirmation device confirms the location of the customer who visits one zone and transmits the location information to the advertisement providing device 100. At this time, it is assumed that the customer must have a terminal device capable of identifying himself / herself through the location confirmation device.

The zone name or zone ID can be used for information about the zone visited by the customer. And the time information visited in the zone can be matched with the time information confirmed through the location confirmation device.

If the location determination apparatus is a short-range communication apparatus, one zone may correspond to a radius capable of short-range communication. In the case of a GPS or base station, one zone may correspond to a service area formed by a GPS communication or base station. In this case, because the service area is relatively wide compared with the base station or the short distance communication, the arbitrary administrative area can be divided into zones.

Upon receipt of the location information of the customer from the location confirmation device, the advertisement providing device 100 extracts the personal information of the customer from the customer DB and analyzes the characteristics of the floating population visiting the zone. The personal information of the customer includes the gender, age and occupation information of the customer.

Accordingly, the floating population characteristic means data obtained by sorting and averaging at least one of the sex, age, and occupation information of customers visiting the zone by time zone (AM / PM), day of the week, weekday / weekends .

For example, when the advertisement display device 200 has the floating population characteristic of the " 30 "region where the advertisement display device 200 is located," It is preferable to mainly transmit the identification code including the product information targeting the product.

Further, when the moving population characteristics are different according to the time zone of the "A" area, for example, in the morning and afternoon, or at a predetermined time interval, the advertisement providing apparatus 100 selects another ID code Lt; / RTI >

The advertisement display device 200 receives and displays the identification code transmitted from the advertisement providing device 100 (S125).

The terminal device 300 recognizes the identification code through the provided camera (S130). Since the identification code recognition technology through the camera is well known, a detailed description thereof will be omitted.

The terminal device 300 displays the goods information of the recognized identification code (S135). The merchandise information includes a description of the merchandise, price information, and the like, and may further include a plurality of sales site information (URL information) for selling the merchandise.

The terminal device 300 checks whether there is a payment request for the goods (S140). On the other hand, if the user of the terminal device 300 displays a plurality of sales site information for selling the goods, the user of the terminal device 300 can request a payment by selecting a desired sale site.

If there is a payment request from the user, the terminal device 300 accesses the sales site 400 for selling the product and requests payment (S145).

When the terminal device 300 accesses the sales site 400, the sales site 400 provides detailed information of the goods. Details of the product include photographs and videos of products, evaluation of products, and event information. The user confirms the detailed information, determines the final product purchase, and performs payment for the product through the payment means provided at the sales site 400.

The sales site 400 checks whether the settlement of the terminal device 300 is completed (S150).

When the settlement is completed, the sales site 400 transmits the information of the advertisement display device 200 displaying the identification code, that is, the delimiter value and the payment history to the advertisement providing device 100 (S155). The payment details may include sales site information, payment information, information on the terminal device 300, and the like.

When the advertisement display device 200 information and payment details are received from the sales site 400, the advertisement providing device 100 checks the advertisement display device 200 and distributes the profit to the owner of the advertisement display device 200 (S160).

The operator operating the product information providing system may directly purchase the hardware and software computing resources required for the advertisement providing apparatus 100 to operate the advertisement providing apparatus 100. However, And the computing resources of the software are stored in a virtual server on the network, and when the service is requested, the advertisement providing apparatus 100 is implemented in the form of cloud computing in which a virtual server on the network can access the corresponding service and receive the service . In this case, the operator borrows the computing resources such as hardware and software stored in the virtual server on the network as much as he / she needs, and by paying the usage fee, the cost for the maintenance and management of the computer system, It can save huge cost, time and manpower such as update cost, software purchase cost, and contribute to energy saving.

When the advertisement providing apparatus 100 is implemented through cloud computing, the steps S115 and S160 may be performed by an external cloud computer.

4 illustrates an operation process when the advertisement providing apparatus 100 is implemented by cloud computing.

Referring to FIG. 4, similar to FIG. 3, the advertisement providing apparatus 100 first checks whether product information provided from at least one seller is input (S110). When the product information is input, the advertisement providing apparatus 100 transmits the input product information to the cloud computer 500 (S111). Then, the cloud computer 500 generates an identification code for the received product information (S116), and transmits the generated identification code to the advertisement providing device 100 (S117). The following process is performed in the advertisement display device 200, the terminal device 300, and the sales site 400, and is omitted because it is duplicated in FIG.

When the advertisement providing apparatus 100 receives the payment details and the advertisement display device information from the sales site 400 (S155), it transmits it to the cloud computer 500 (S156). The cloud computer 500 determines the profit to be returned to the owner of the advertisement display device 200 using the payment details and the advertisement display device information (S157), and transmits the determined profit to the advertisement providing device 100 (S158). The advertisement providing apparatus 100 may distribute the profit to the owner of the advertisement display apparatus 200 according to the determined profit.

Since the process performed by the advertisement providing apparatus 100 is performed by the cloud computer 500, the advertisement providing apparatus 100 does not need to include hardware and software resources required for the execution.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand.

Therefore, it should be understood that the above-described embodiments are provided so that those skilled in the art can fully understand the scope of the present invention, and are therefore to be considered in all respects as illustrative and not restrictive, The invention is only defined by the claims.

A merchant who runs a commodity store to sell a commodity wants to sell the commodity while paying the rent inexpensively, but it is not easy to find a way to reduce the rent, There is a problem that a profit generating method other than a commodity store rent income is required. However, the present invention is characterized in that the merchandise seller provides the product information that is identified by the advertisement display device that can be installed inside or outside the building, By recognizing the identification code and confirming the product information and making the purchase possible, it is possible to provide the product information to the customer and induce the sales of the product, by spending a lower cost even if the product store is not operated.

100: Ad serving device 110:
120: memory 130:
140: Identification code generation unit 150:
200: advertisement display device 300: terminal device
400: Sales site

Claims (12)

An advertisement providing apparatus, comprising: an advertisement providing apparatus that generates and provides an identification code for product information provided by each merchandise seller, the merchandise information including a plurality of sales site information for selling the merchandise;
And at least one advertisement display device connected to the advertisement providing device and receiving and displaying an identification code for product information from the advertisement providing device,
The advertisement providing apparatus includes:
Wherein the identification code is changed in accordance with a characteristic of a moving population visiting an area where the advertisement display device is located with respect to a time point at which the identification code is transmitted. A communication interface unit communicatively connected to at least one advertisement display device,
An input unit for inputting product information provided from each merchandise seller,
An identification code generating unit for generating an identification code for the product information, wherein the product information includes a plurality of pieces of sales site information for selling the product,
Wherein the control unit controls the display unit to generate an identification code for the input product information and transmits the generated identification code to at least one advertisement display device through the communication interface unit, And a control unit for changing the identification code according to characteristics of a moving population visiting an area where the display device is located. 3. The apparatus of claim 2, wherein the control unit
And generates a discriminator value corresponding to at least one advertisement display device to which the identification code is to be transmitted when generating the identification code. delete 3. The apparatus of claim 2, wherein the control unit
When a delimiter value corresponding to the advertisement display device and payment details are received from a sales site for selling the product, the control unit controls the advertisement display device so as to distribute the profit to the owner of the confirmed advertisement display device. . Wherein the advertisement providing apparatus generates an identification code for product information provided from each merchandise seller and transmits the identification code to at least one advertisement display device, wherein the merchandise information includes a plurality of sales site information for selling the merchandise,
And receiving and displaying an identification code for the merchandise information transmitted from the advertisement providing apparatus by the at least one advertisement display apparatus,
Wherein the transmitting step comprises:
Wherein the identification code is changed in accordance with a characteristic of a moving population visiting an area where the advertisement display device is located with respect to a time point at which the identification code is transmitted. 7. The method of claim 6, wherein the transmitting comprises:
When generating the identification code, generating a corresponding delimiter value for each of the at least one advertisement display device to provide the identification code, and generating the identification code. delete The method according to claim 6,
Further comprising the step of the terminal device recognizing the identification code displayed on the advertisement display device and requesting settlement of the corresponding product of the recognized identification code. The method according to claim 6,
And receiving the delimiter value and payment history corresponding to the advertisement display device from the sales site, the advertisement providing device checking the advertisement display device and distributing the profit to the owner of the confirmed advertisement display device A method of providing product information. delete delete

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