KR20070021346A - Smart Shopping System and Method - Google Patents

Abstract

The present invention relates to a smart shopping system and method for providing a product location guidance service in a map-based store using a mobile phone screen to a consumer in a retail store, and transmitting promotional information of nearby stores in real time using location information. .

To this end, in the present invention, the RFID (Radio Frequency IDentification) reader installed in a number of places and the RFID tag information mounted on the shopping cart is linked to grasp the location information of the shopping cart in the store, and the RFID tag mounted on the shopping cart The mobile phone application of the consumer interlocks through the mobile communication network to identify the location and movement of the consumer, and the location information of the smart shopping central server (SSCS), which is a smart shopping central server that stores the consumer information and the purchase list, By processing the SSLS (Smart Shopping Local Server), which is a smart shopping store server that stores the displayed store guide map and various event information, a location guide service and a real-time promotion information service are performed.

Through the present invention can be expected to reduce the shopping time of the consumer by the product location guidance service, it is possible to expect the efficient purchase of the consumer by the real-time promotional information service, increase in sales of the store, and the like.

 Smart shopping, RFID, SSCS, SSLS,

Description

Smart Shopping System and Method

1 is an overall system configuration according to the present invention

2 is a system block diagram illustrating an SSCS configuration according to the present invention.

3 is a block diagram showing an SSLS configuration according to the present invention.

The present invention relates to a system and method for increasing sales of a retail store through an interworking of RFID and a mobile communication network and providing an efficient purchase method to a consumer.

Conventionally, a method of delivering information of a sale product to a consumer in a retail store includes a technology of fixing the location of the sale product and imprinting it in the memory of the consumer, and a technology of delivering a product location and information by providing a guide person. In the promotion of events such as these, we use primitive methods such as the seller's voice and information board. In addition, in terms of store management and customer management, it is possible to know only the shipment volume of each type by inventory management based on the product shipment information by barcode. I don't know anything about that.

The conventional methods described above take a lot of time to purchase goods at the consumer's point of view at the present time when the distribution market is enlarged, and it takes a lot of manpower to sell the goods and manage inventory at the seller's point of view. Systematic store management of goods preparation and inventory management by hour and day is not possible.

In order to solve the problems of the above-described conventional services and technologies, a technique using the current RFID scheme has been developed. .

RFID is a wireless communication system consisting of an RF reader that reads and decrypts a function and an RF tag that provides information. This is a technology that can be read in a non-contact way using high speed processing, and the use of logistics, distribution, military, food, etc. is gradually increasing due to the high recognition rate, maintenance, and scalability.

Existing technologies include RF readers in expensive devices such as tablet PCs, and other RFID services such as displaying product information by attaching them to a cart. This technology has a problem that a large amount of money must be introduced at the time of service introduction by using a large amount of expensive devices.

In addition, there is a conventional technology to retrieve the product information by mounting the RFID reader chip in the mobile phone, which has the disadvantage that it is impossible to transmit the promotional information according to the location, the product location guide.

In addition, the existing technology is equipped with an RFID tag in a shopping cart and an RFID reader installed in a store, and when a consumer makes a purchase using a shopping cart equipped with an RFID tag, the purchase line of the consumer, total purchase time, and each area Information on each purchase time is transmitted to a designated repository in real time through an RFID reader, and processed into statistics and analysis data on customer management and product management, and provided to the employer. However, this method uses the RFID method, which is different from the conventional method, to automate some of the data provided to the business owners. It is impossible to know the precise information management and consumption analysis of individual customers, and efficient store and inventory management is impossible. In addition, there is no benefit to the consumer because it is a service that can not provide information about the purchased goods to the consumer. The current technology provides only a simple statistical data to the employer, so the service coverage is very low.

As described above, in the shopping service using the existing technology, there is no technology and service provided to the consumer except that the employer collects the pattern information on the consumer, and it is difficult to expect a direct sales expansion. An object of the present invention is to provide a more efficient shopping service to consumers in terms of time and price, and to contribute to increased sales by providing real-time promotional information to shopping business owners.

To this end, in the present invention, a technology in which a consumer registers purchase list information using a terminal or the Internet by combining an RFID technology and a mobile communication network, a technology of inputting a unique number of an RFID tag into a shopping cart as a terminal, and purchases the terminal after consumer authentication Technology to send the store map showing the location of the goods, technology to guide the product location to the consumers by using the store map and location information, technology to send the real-time discount information and event information to the consumer terminal, customers using RFID tags in real time Technology that can identify individual location information, purchase route and purchase list, technology that collects individual purchase time by individual and area by using collected statistics, mobile communication network and RFID technology in real time The objective is to implement a technique for identifying buyer distributions.

Through the above-described technologies, business owners can be provided with information on individual consumers to provide efficient store management and personalized customized service through analysis of individual store use and consumption trends. It provides a convenient purchasing system that can reduce the purchase time and immediately check the information on a specific event by passing through a personal terminal along with the store map.

Hereinafter, a structure of a service providing system in a retail store linking RFID and mobile communication according to the present invention will be described with reference to the accompanying drawings.

1, which is an embodiment of the present invention, is an overall structural diagram of the present system. The consumer transmits the list of the purchased goods to the SSCS 105 in the wired 102 or the wireless Internet environment 104 using the Internet 101 or the holding terminal 103. A consumer arrives at a distribution store and inputs a unique number of the RFID tag 111 of a shopping cart to be used at a store in the terminal 110. The unique number of the RFID tag entered in the program of the terminal is transmitted to the SSLS 107 in the retail store in the environment with the wireless Internet 108 together with the terminal consumer information, and the SSLS is registered with the SSCS 105 for consumer confirmation. Query 106. The SSCS confirms the registration of the consumer by querying the transmitted information and the consumer information in the SSCS. When the registration of the consumer is confirmed, the purchase list entered by the consumer is transmitted 106 to the SSLC. The SSLC transmits 108 the received purchase list and the map of the use distribution store to the terminal program of the corresponding consumer. When the consumer enters the store like a shopping cart, the SSLC recognizes the unique number of the tag of the shopping cart through the RFID reader 112 installed in the store, and the location information of the purchase item input by the consumer through the RFID middleware 113 in real time. Provide to the consumer through the terminal screen. It also sends discount information by store and corner to the real-time terminal screen. When the shopping cart of the consumer enters the checkout counter, the RFID reader located at the checkout counter determines that the purchase has ended and the service is terminated, or the service is terminated even if the user forcibly terminates the program of the terminal.

2, which is an embodiment of the present invention, is an internal structure diagram of an SSCS. The SSCS 210 receives a purchase list through the consumer terminal and the Internet, and performs a function of confirming consumer information and transmitting a purchase list to the SSLS according to a request of the SSLS of each branch. When the consumer accesses the SSCS using the Internet, the web interface 205 transmits the purchase list input by the user to the customer-specific purchase list management module 203. In addition, in case of accessing the user terminal, the terminal is connected to the terminal interworking module 201 which analyzes the type of the terminal used by the consumer and provides the interface suitable for the environment of the terminal. Is sent to 203. When the user authentication request is transmitted in the SSLC, the customer management module 202 processes authentication of the terminal user and the registered user transmitted from the SSLC, and transmits the purchase list of the stored user to the SSLC after the authentication is completed. SSCS stores the map and information of each branch (204), and if requested, transmits it to the SSLC, and if the administrator changes the contents of the branch, the branch management function module 207 performs its function. In addition, the administrator can solve the problem through the operating program module 206 for the SSCS itself. The national promotion information setting and release function module 208 provides the display setting and release function of a specific event for all stores, which is transmitted to each branch SSLS.

3, which is an embodiment of the present invention, is an internal structure diagram of an SSLS. The SSLS 309 is installed at each retail store and transmits the location and event information of the purchase list to the consumer terminal in real time through an RFID tag, an RFID reader, and an RFID middleware. When the consumer inputs the shopping cart's unique number to the terminal, the terminal interworking function module (301) analyzes the type of the terminal used by the consumer, provides an interface suitable for the environment of the terminal, and provides the unique number of the shopping cart input from the user terminal. Send user terminal number to SSCS. When the user authentication and the purchase list information is transmitted in the SSCS, the store map information management function module 303 transmits the user terminal number and the purchase list to transmit the store map in which the purchase item location indication is recorded to the user terminal. In addition, the user terminal number and the purchase list is transmitted to the store customer information management function module 302 to manage the information of the consumer, and share the information with the shopping pattern information management function module 304 to purchase statistics statistics and sales items for each user Provide statistical functions to employers. Addition or deletion of registered stores is handled by the store-specific management module 306, the administrator can solve the problem through the operating program module 305 for the problem of the SSLS itself. Store-specific and corner-specific promotion information setting and release module (307) provides a function for setting and clearing the display of the specific event for the retail store and processes the event sent from the SSCS.

As an effect obtained in the present invention, by identifying detailed dynamic information of a specific consumer in a store instead of an arbitrary customer, it can be utilized as data and individual customer management data for efficient management of a store, By guiding on a map basis, shopping time can be shortened, and the convenience information and the sales increase can be obtained by displaying the promotional information of products in the immediate vicinity of the consumer on the mobile phone.

Submit as attached to the Sequence Listing Submission

Claims (5)

 In the smart shopping system and method for providing a product location guidance service in the map-based store using a mobile phone screen to consumers in the retail store, and transmitting the promotional information of the nearby stores in real time by using the location information,  Inputting the identification number of the RFID tag mounted on the cart to the terminal application of the consumer; The entered tag identification number and the consumer terminal number are connected in SSCS and SSLS, Transmitting the purchase list stored in the SSCS to the consumer terminal application;  Transferring the transfer information and announcements stored in the SSCS, As the consumer selects the visited store in the terminal application, the promotion information, the announcement, and the store map of the corresponding store are transmitted from the SSCS to the terminal application. The RFID tag mounted on the cart and the RFID reader installed in the store communicate wirelessly to determine the location of the consumer. Displaying the path to the product on the screen by comparing the consumer location information identified above with the product location information on the purchase list transmitted to the terminal application; Smart shopping system and method comprising the step of comparing the consumer location information identified in the above and the promotional product location information stored in the SSLS, if there exists a promotional product of the consumer location, and transmitting the promotional information to the consumer terminal application on the screen The method of claim 1,  Inputting the identification number of the RFID tag mounted on the cart to the terminal application of the consumer; and Smart shopping system and method comprising the step of connecting the input tag identification number and the consumer terminal number in SSCS and SSLS The method of claim 1,  Transmitting the purchase list stored in the SSCS to the consumer terminal application;  Transferring the transcription promotion information and announcements stored in the SSCS; and Smart shopping system and method comprising the step of passing the promotion information, announcements and store map of the store from the SSCS to the terminal application as the consumer selects the visited store in the terminal application  The method of claim 1,  Smart shopping system and method comprising the step of displaying the path to the product on the screen by comparing the product location information on the purchase list transmitted to the terminal application and the identified consumer location information  The method of claim 1,  Smart shopping system and method comprising the step of comparing the consumer location information identified in the above and the promotional product location information stored in the SSLS, if there exists a promotional product of the consumer location, and transmitting the promotional information to the consumer terminal application on the screen

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