JP6704614B2 - Customer purchasing trend detection system - Google Patents

Description

The present invention relates to a customer purchase trend detection system, and more particularly to a system for detecting purchase trends of customers who shop at a plurality of retail companies across a plurality of retail companies.

2. Description of the Related Art Conventionally, retail stores have been recruiting members and offering benefits to members who meet predetermined shopping conditions for the purpose of attracting customers and enclosing customers. A typical example thereof is a preferential service in which a customer can obtain a discount or a free gift at the time of payment of shopping by the remaining amount of points provided to the customer according to the amount of shopping at the store.

In recent years, the preferential service has been shared by a plurality of retailers with respect to points provided to consumers (see, for example, Patent Document 1). In this way, by sharing points and allowing the same points to be used by multiple retailers, consumers can accumulate points regardless of the store of the participating retailers, and accumulate the accumulated points. Since it can be consumed, it is a highly convenient point system for consumers. Also, for retailers, it is possible to connect customers with each of the affiliated retailers in order to lock in customers, which is advantageous in promoting sales.

When a special service is provided across multiple retail companies, a point system server for centrally managing points is placed to manage customer IDs, purchase data, and point data collectively. Is known to detect and analyze a customer's purchasing trend through a customer ID (for example, refer to Patent Document 2).

JP2012-168611A JP, 2013-182538, A

In the conventional technique of Patent Document 2, the customer ID is made common to each retail company, so that the purchase trend across each store of a plurality of retail companies of the customer is analyzed. However, in a retail company that has already issued a point membership card, it is troublesome to handle a common customer ID together with the customer's own customer ID, and the customer has a double customer ID. It becomes annoying.

In view of the above point, the present invention uses the customer ID uniquely issued to the customer for each retail company as it is, and can detect the customer purchasing trend across a plurality of linked retail companies. A detection system is provided.

In the present application, the "beacon transmitter" transmits a predetermined light or electromagnetic wave, and a nearby mobile terminal device that receives the light is used to know its current location. Therefore, the "beacon transmitter" in the present application means all devices having the same function that will be used in the future.

In order to solve the above problem, a customer purchasing trend detection system for detecting a customer purchasing trend across a plurality of retail companies, each of which issues a unique customer ID to the customer, is provided. A device and a beacon transmitter that is arranged in a store of each retail company and transmits the transmitter identification information assigned to each by short-distance wireless communication, and when the transmitter identification information is received from the beacon transmitter. , A mobile terminal that transmits the transmitter identification information and preset unique terminal identification information to the purchase trend detection processing device, and a user who owns the mobile terminal in association with the terminal identification information. A first personal information storage unit that stores first personal information that is personal information, and a second individual that stores the customer ID and second personal information that is personal information about the customer corresponding to the customer ID. An information storage unit, wherein the purchase trend detection processing device acquires personal information corresponding to the terminal identification information received from the mobile terminal from the first personal information storage unit; If the obtained personal information matches any one of the personal information stored in the second personal information storage unit, the customer ID detection unit that extracts the customer ID corresponding to the matched personal information, and the extracted customer ID And a purchase data storage unit that stores the transmitter identification information received from the mobile terminal in association with each other,
It is characterized in that the store visited by the customer having the customer ID is determined from the customer ID and the transmitter identification information stored in the purchase data storage unit.

For the first personal information storage unit, a database managed by a telecommunications carrier that provides a communication service to the mobile terminal can be used.

Also, as the terminal identification information, a unique ID or a telephone number issued by the telecommunications carrier to the contractor is used.

The purchase trend detection processing device receives the first personal information corresponding to the terminal identification information when the first personal information does not match any of the second personal information stored in the second personal information storage unit. The transmitter identification information and the terminal identification information are stored in the purchase data storage unit in association with each other. Therefore, when the customer ID is not detected, the purchase tendency of the customer is grasped by the terminal identification information instead.

In addition, the purchase trend detection processing device receives the transmitter identification information and the received transmitter identification information when the first personal information does not match any of the second personal information stored in the second personal information storage unit. By storing the first personal information at this time together with the terminal identification information in the purchase data storage unit, a customer who does not have a customer ID can be specified from the first personal information.

Further, the purchase trend detection processing device stores, in the purchase data storage unit, the sales data generated from the retailer's POS system at the time of settlement of the customer's shopping and the customer ID of the customer. Therefore, it is possible to grasp the purchase trend of the customer both when the customer ID is presented at the time of shopping and when the terminal identification information is sent from the mobile terminal without doing so.

In one embodiment, when the mobile terminal receives the transmitter identification information from the beacon transmitter by executing the installed application program, the mobile terminal transmits the transmitter identification information and a unique preset information. The terminal identification information and the purchase trend detection processing device are transmitted.

The purchase trend detection processing device includes a preferential treatment information providing unit that provides preferential treatment information to the mobile terminal corresponding to the terminal identification information that has been received a predetermined number of times. As a result, it can be expected that the customer will positively install the application program on the mobile terminal.

In this case, the preferential treatment information providing unit may provide preferential treatment information via the push notification server. The push notification server identifies the terminal as a target of push transmission when the mobile terminal transmits the terminal identification information and a push notification permission signal by executing the application program. When receiving the terminal identification information and the preferential treatment information from the push request acceptance processing unit for registering information and the purchase trend detection processing device, push notification execution for pushing the preferential treatment information to the portable terminal device of the relevant terminal identification information And a section.

According to the present invention, in order to determine the customer ID uniquely issued by each retailer from the terminal identification information of the mobile terminal possessed by the customer, a new common customer ID is not issued between retailers. In addition, it is possible to detect the purchase trend of the customer across each store of each retail company.

The conceptual diagram of the customer purchasing trend detection system concerning this invention is shown. The block diagram of the customer purchasing trend detection system concerning this invention is shown. The block diagram of the structure of a beacon transmitter is shown. The block diagram of the portable terminal is shown. The configuration of the POS system is shown in a block diagram. The block diagram of the push notification server is shown. The explanatory view of the display screen of the mobile terminal to which the push notification was given is shown. The structure of a purchase trend detection processing apparatus is shown with a block diagram. The schematic diagram explaining the data structure of a purchase data storage part is shown. The schematic diagram explaining the data structure of a coupon management data storage part is shown. An explanatory view of a processing sequence of a customer purchasing trend detection system is shown. The flowchart explaining a customer ID detection process by a purchase trend detection processing apparatus is shown.

FIG. 1 is a conceptual diagram of a customer purchasing trend detection system according to the present invention. The customer purchase trend detection system 1 includes a purchase trend detection processing device 3, a POS system 10 installed in each of a plurality of retail companies R, a beacon transmitter 2 installed in a store of each retail company, and a store of each retail company. The mobile terminal 4 held by the customer, the first personal information storage unit 5 managed by the telecommunications carrier C providing the communication service, and the second personal information stored for each customer in association with the customer ID. It is composed of the personal information storage unit 6.

Beacon transmitter 2 transmits a beacon signal indicating transmitter identification information assigned to each by short-distance wireless communication. The transmitter identification information includes, for example, a retail company code capable of identifying the retail company R, or a store code of a retail company having a plurality of stores.

The mobile terminal 4 is a mobile electronic device such as a mobile phone such as a smartphone, a mobile information terminal, a tablet computing device, etc., which can perform communication by using the communication service provided by the communication carrier C. The mobile terminal 4 executes the installed application program to generate transmitter identification information indicated by the beacon signal received by the short-range wireless communication and terminal identification information uniquely held by the mobile terminal 4. Is transmitted to the purchase trend detection processing device 3. The terminal identification information is, for example, a SIM card (Subscriber) built in the mobile terminal 4.
This is the unique ID or telephone number of the contractor held in the Identity Module Card).

The first personal information storage unit 5 includes a first name derived from a telecommunications carrier such as “name”, “address”, “date of birth”, “sex” of a customer who uses the communication service provided by the telecommunications carrier C. Stores personal information.

The POS system 10 is a well-known system that performs point-of-sale management (Point Of Sales) at each retail company R. The retail company R performs point-of-sale management (so-called ID-POS management) of a specific customer based on the customer ID described above. This customer ID is, for example, an identification code given to the point member customer by executing the point program. When issuing the customer ID, the retail company R obtains personal information such as "name", "address", "date of birth", "sex" from the customer. The second personal information storage unit 6 stores the second personal information derived from the retail company in association with the customer ID.

When the mobile terminal 4 sends the terminal identification information and the transmitter identification information, the purchase trend detection processing device 3 outputs the first personal information corresponding to the terminal identification information from the first personal information storage unit 5. When the personal information that is acquired and matches the acquired personal information is detected from the second personal information storage unit 6, the customer ID corresponding to the matched first personal information and the transmitter identification information are associated with each other, and the purchase data storage unit 4 is stored as a sales history.
In this case, the purchase trend detection processing device 3 may directly collate the second personal information held in the POS system 10 of each retailer R, or may be provided in advance by the retailer R and stored together with the customer ID. The second personal information may be collated. Therefore, in the former case, the second personal information storage unit 6 is set as a database included in the POS system 10, and in the latter case, the second personal information storage unit 6 is provided in the purchase trend detection processing device 3. It will be.

In this way, the purchase trend detection processing device 3 can determine the customer ID and the position information of the customer from the terminal identification information and the transmitter identification information sent from the mobile terminal 4, and thus each retailer of this customer Since it is possible to know in which store of the company R the shopping is performed, it is possible to detect the purchase trend by the customer ID independently issued by each retailer R based on the data accumulated in the purchase data storage unit 4. You can

Also, when the sales data with the customer ID is sent from the POS system 10, the customer data and the sales data are stored in the purchase data storage unit 4 as the sales history.

FIG. 2 shows an embodiment of the customer purchasing trend detection system 1. The customer sales trend analysis system 1 installs a purchase trend detection processing device 3 composed of a server in an integrated center, and a portable terminal 4, each POS system 10 for each retailer R1 to Rn, a carrier server 12, The push notification server 14 is configured by connecting to a communication network 8 including a public network such as an Internet line or a mobile communication network.

As described above, in the customer purchasing trend detection system 1, when the mobile terminal 4 on which the application program 17 is installed receives the beacon signal, the portable terminal 4 acquires the transmitter identifying information and the terminal identifying information indicated by the beacon signal from the purchasing trend. It is automatically transmitted to the detection processing device 3. By providing preferential information to the customer who has installed the application program 17, the application program 17 is motivated to be installed in the mobile terminal 4. In this example, the preferential information is coupon information, and if the user carries the installed mobile terminal 4 and shop at any of the retailers R1 to Rn a certain number of times, it can be used commonly by all the retailers R1 to Rn. Possible coupons are sent to the mobile terminal 4 by push notification. The provision of this coupon is carried out separately from the benefits of the above point program that each retailer R1 to Rn independently carries out, and the business operator who operates the purchase trend detection processing device 3 by the customer. This is a service jointly implemented by the retail companies R1 to Rn that have contracted with.

The beacon transmitter 2 is provided in each store of each of the retailers R1 to Rn, and is attached to or arranged for each checkout cash register that performs checkout processing for the customer's shopping, preferably for each POS terminal 11 described below in FIG. is set up. FIG. 3 is a block diagram showing an example of the hardware configuration of the beacon transmitter 2. The beacon transmitter 2 includes a control unit 21, a storage unit 22, and an NFC (Near).
A field communication) communication unit 23 is provided. The storage unit 22 is a storage device such as a semiconductor memory device, and stores transmitter identification information for each beacon transmitter 2. The NFC communication unit 23 is composed of an IC chip that realizes Bluetooth communication, which is a standard for short-range wireless communication.

The control unit 21 periodically transmits a beacon signal indicating the transmitter identification information to the outside through the NFC communication unit 23. Therefore, by detecting the beacon signal, it is possible to detect the position information of the customer who owns the mobile terminal 4, and thus it is possible to find the store of the retail company where the customer shopped and the place of the checkout register where the customer paid for the purchase. ..

FIG. 4 is a block diagram showing an example of the hardware configuration of the mobile terminal 4, which includes a processing unit 41, a storage unit 42, an NFC communication unit 43, a communication unit 44, and a display unit 45. The processing unit 41 is realized by a processor such as MPU.

The NFC communication unit 43 is composed of an IC chip that realizes Bluetooth communication with the beacon transmitter 2. The communication distance in this case is about 2.5 mW (about 10 m). Therefore, the beacon signal from the beacon transmitter 2 cannot be received unless the customer approaches the settlement register. In other words, only the mobile terminal 4 of the customer who pays for the shopping at the store can receive the beacon signal.

The communication unit 44 is realized by a mobile communication processor, a network IC, or the like. The communication unit 44 has a function of communicating through the communication network 8 in accordance with a communication standard such as WiFi and a communication standard for mobile communication. The display unit 45 is realized by a display device such as a liquid crystal display.

In the mobile terminal 4, when the beacon transmitter 2 receives the beacon signal transmitted from the NFC communication unit 23 by the NFC communication unit 43, the processing unit 41 is an application installed in advance and stored in the storage unit 42. According to the program of the program 17, the transmitter identification information included in the received beacon signal and the terminal identification information uniquely held by each mobile terminal 4 are purchased from the communication unit 44 through the communication network 8. It is transmitted to the detection processing device 3. Therefore, the purchase trend detection processing device 3 detects the position information of the customer who owns the mobile terminal 4 from the transmitter identification information. The terminal identification information is, for example, a built-in SIM card (Subscriber).
This is the unique ID or telephone number of the contractor held in the Identity Module Card).

As shown in FIG. 5, the POS system 10 includes a POS server 13 arranged in each management center of each retail company R1 to Rn, a store POS server 14 installed in each retail store of each retail company, It is composed of a POS terminal 11 arranged at a checkout counter in the store, and is connected by a LAN (Local Area Network). Such a POS system 10 is provided in each of the retail companies R1 to Rn.

The store POS server 14 collects sales data such as the product code of the product sold to the customer registered from the POS terminal 11 of the store, the number of the products, and the sales amount, and manages the sales data for each store. Transfer to the POS server 13. At the time of this transfer, the store code of the store is added and transmitted. Then, the POS server 13 integrally manages the sales data sent from each store POS server 14 with the sales database 13a.

As shown in FIG. 5, the beacon transmitter 2 is arranged corresponding to all the POS terminals 11 in each store. As described above, the transmitter identification information transmitted by the beacon transmitter 2 by the beacon signal is the retail company code capable of identifying the retailers R1 to Rn or the store code of a retailer having a plurality of stores. Although included, in addition to this, in this example, the numbers of the plurality of payment terminals 4 (payment terminal No.) arranged in the store are included. As a result, it is possible to grasp the cash register that the customer paid for in the store.

Further, the POS system 10 manages the sales data with the customer ID according to the point program to manage the point of sale by specifying the customer. The point program is a service that provides customers who have registered as point members with points according to the amount of payment at the time of shopping, so that the customers can obtain benefits according to the accumulated number of points. .. In this case, point management is performed by associating the membership card given to the customer registered as the point member with the customer ID.

Therefore, when the customer ID is read from the membership card presented by the customer at the time of payment for shopping using the scanner of the POS terminal 11, the customer ID is transmitted to the store POS server 14 together with the sales data. Then, the customer ID and the sales data are also transferred to the POS server 13 and managed as sales data with the customer ID. At the same time, the POS server 13 performs the point addition process for the customer of this customer ID, and manages the point score together with the sales data in association with the customer ID.

The telecommunications carrier server 12 is a server managed by a telecommunications carrier C that provides a communication service using the mobile terminal 4 through a mobile telephone communication network, and is communicatively connected to the communication network 8. The personal information database 12A is information such as “name”, “address”, “date of birth”, “gender”, etc., which is reported to the telecommunications carrier C when the user of the mobile terminal 4 makes a contract to use the communication service. Is stored. Therefore, the personal information database 12a corresponds to the first personal information storage unit 5 of FIG. 1 that stores the personal information of the user who owns the mobile terminal in association with the terminal identification information.

The push notification server 14 is a server provided on the Internet, for example, an application server, and is operated by a company that provides a push notification service. The above-mentioned coupon is provided to the customer by a push notification from the push notification server 14 to the mobile terminal 4. As shown in FIG. 6, the push notification server 14 includes a push request receiving unit 15 and a push notification executing unit 16 as functional units.

When the push notification acceptance signal is sent from the mobile terminal 4 to the push notification server 14 together with the terminal identification information, the push request acceptance unit 15 stores the terminal identification information. Therefore, the push notification server 14 recognizes the mobile terminal 4 having the terminal identification information as a target for push notification.

When the push notification execution unit 16 receives the specific terminal identification information transmitted from the purchase trend detection processing device 3 and the content of the message to be notified, the push notification execution unit 16 sends a message to the mobile terminal 4 corresponding to this terminal identification information. Send by push notification. The message content is a coupon in this example, and, for example, discount amount information that can be commonly used when shopping at each store of each retailer R1 to Rn is displayed on the display screen 46 of the display unit 45 as shown in FIG. Push notification will be sent.

FIG. 8 is a block diagram showing an example of the hardware configuration of the purchase trend detection processing device 3. The purchase trend detection processing device 3 includes a storage unit 31, a communication unit 32, and a control unit 33. The storage unit 31 is a storage device such as an HDD or SSD, and stores the customer ID provided by each retailer R or 1 to Rn and the personal information of the customer of the customer ID in advance. Along with the storage unit 6, the purchase data storage unit 4 and the coupon management data storage unit 37 are provided.

FIG. 9 is a diagram schematically showing the data structure of the purchase data storage unit 4. The purchase data storage unit 4 has data fields of "day/hour", "terminal identification information", "retail company", "store", "cash register No.", "customer ID", "sales data", and "personal information". Have. The “sales data” is the product code of the purchased product sent from the POS server 13, the number of products sold, and the purchase price.

FIG. 10 is a diagram schematically showing the data structure of the coupon management data storage unit 37. The “terminal identification information” and the “last push notification date and time” are stored in the coupon management data storage unit 37.

Returning to FIG. 8, the communication unit 32 is an interface for connecting the push notification server 14 and each mobile terminal 4 via the communication network 8.

The control unit 33 controls the entire operation of the purchase trend detection processing device 3 and realizes various functions of the control unit 33. The control unit 33 includes a CPU, a ROM, and a RAM. The ROM is a storage medium that stores various programs and data. The CPU executes the program stored in the ROM, using the RAM as a work area. Therefore, the control unit 33 realizes the functions of the personal information acquisition unit 32, the customer ID detection unit 34, the analysis unit 35, and the preferential treatment information provision unit 38 by executing the program.

When the personal information acquisition unit 32 receives the terminal identification information from the mobile terminal 4, the personal information acquisition unit 32 retrieves the first personal information stored in association with the terminal identification information from the personal information database 12a managed by the communication carrier C. get.

The customer ID detection unit 34 compares the first personal information acquired by the personal information acquisition unit 32 with the second personal information stored in the second personal information storage unit 6, and the first personal information that matches the first personal information. When the second personal information is detected, the customer ID associated with the second personal information is extracted. As a result, the customer ID of the customer who owns the mobile terminal 4 is detected from the terminal identification information sent from the mobile terminal 4. The analysis unit 35 detects customer purchasing trends from the accumulated data in the purchase data storage unit 4.

The operation of the customer purchasing trend detection system 1 having the above configuration will be described based on the processing sequence shown in FIG. In order to obtain the qualification for the customer to obtain the coupon which the retailers R1 to Rn cooperate with each other, the predetermined application program 17 is installed and executed in the portable terminal device 4 owned by the customer.

The mobile terminal 4 transmits the push notification permission signal and the terminal identification information to the push notification server 14 according to the application program 17 (step S1). When the push notification server 14 receives the permission signal, the push notification server 14 registers the terminal identification information sent at the same time as the mobile terminal 4 as a target terminal for the push notification (step S2).

When the customer carries the mobile terminal 4 for which push notification setting has been completed, makes a purchase at the stores of the retailers R1 to Rn, and pays at the checkout register in the store, the mobile terminal 4 uses the beacon transmitter 2 Will be within the beacon signal transmission area. Therefore, the NFC communication unit 43 receives the beacon signal periodically transmitted by the beacon transmitter 2 (step S3).

When the NFC communication unit 43 receives the beacon signal, the processing unit 41 transmits the transmitter identification information and the terminal identification information indicated by the received beacon signal to the purchase trend detection processing device 3 (step S4). Then, the purchase trend detection processing device 3 adds the reception date and time at this time to the received transmitter identification information and terminal identification information, and stores them in the purchase data storage unit 4 (step S5). The purchase data storage unit 4 stores the date and time information and the terminal identification information as well as the retail company code, store code, and settlement terminal No. indicated in the transmitter identification information. Is stored. Therefore, the purchase trend detection processing device 3 uses the transmitter identification information transmitted from the mobile terminal 4 to determine the position information at the reception date and time of the customer, that is, which store of which retailer R1 to Rn has shopped. Figure out what.

Then, the preferential treatment information providing unit 38 in the purchase trend detection processing device 3 determines whether or not the coupon can be provided (step S6). The condition of coupon provision in this example is the number of times of shopping at the stores of the retailers R1 to Rn. For example, whether or not the coupon provision is possible is determined by whether or not the shopping has been performed five times.

As specific processing in step S6, when the terminal identification information is transmitted, the preferential treatment information providing unit 38 reads the final push notification date corresponding to the terminal identification information from the coupon management data storage unit 37. .. Then, by counting the number of the same terminal identification information stored in the purchase data storage unit 4 after this date and time, the number of purchases after the date and time when the coupon was previously provided is calculated. If the number of purchases has reached the predetermined number ("YES" in step S6), the terminal identification information and the coupon message are transmitted to the push notification server 14 in order to provide the coupon (step S7). Then, when transmitted, the data of the “last push notification date” corresponding to this terminal identification information in the coupon management data storage unit 37 is updated to the latest date. Therefore, if there is a certain number of purchases after this date, the coupon will be issued again.

Accordingly, the push notification server 14 causes the push notification execution unit 43 to push the coupon message sent from the purchase trend detection processing device 3 to the mobile terminal 4 corresponding to the terminal identification information (step S8). Therefore, the coupon shown in FIG. 7 is displayed on the display screen 46 of the display unit 45 of the mobile terminal 4 (step S9). On the other hand, if the number of purchases has not reached the predetermined number and the coupon is not provided to the customer (“NO” in step S6), the process in step S7 is skipped, and thus the push notification is not issued.

Hereinafter, the mobile terminal 4 can receive the beacon signal when the application program 17 is activated and Bluetooth is on, and the customer purchasing trend detection system 1 repeats the processing from step S7 upon reception. Become.

As described above, the customer purchasing trend detection system 1 receives the beacon signal transmitted from the beacon transmitter 2 installed in the store by the mobile terminal 4, and transmits the transmitter identification information and the terminal identification information indicated by the beacon signal. The coupon provision service is implemented on the condition that the coupon is transmitted.

In this way, each time the transmitter identification information and the terminal identification information are sent from the mobile terminal 4, the retailer code/store code/settlement terminal number is stored in the purchase data storage unit 4 together with the date/time data and the terminal identification information. ． Is being written.

On the other hand, the purchase trend detection processing device 3 detects the customer ID from the terminal identification information. FIG. 12 shows a flowchart of the customer ID detection processing by the purchase trend detection processing device 3, which is executed by periodic communication with the communication carrier server 12.

In the purchase trend detection processing device 3, the personal information acquisition unit 32 inquires of the telecommunications carrier server 12 about the corresponding first personal information from the terminal identification information received from the mobile terminal 4 (step S11). Then, when the telecommunications carrier server 12 returns the corresponding personal information (first personal information) from the personal information database 6, the customer ID detection unit 34 stores the second personal information stored in the second personal information storage unit 35. The personal information is collated (step S12).

Upon detecting the matching second personal information (“YES” in step S13), the customer ID detecting unit 34 associates the second personal information and the corresponding customer ID with the terminal identification information inquired in step S11. Then, they are stored in the storage areas of "personal information" and "customer ID" of the purchase data storage unit 4 (step S14). At this time, the second personal information is stored, but may be the first personal information. Therefore, a customer who holds the customer ID of any of the retailers R1 to Rn and who has the application program installed on the mobile terminal 4 can purchase the customer ID at the store of the retailer R1 to Rn at the time of payment. Even if is not presented, the purchase trend detection processing device 3 detects the customer ID based on the terminal identification information sent from the mobile terminal 4, and records the customer ID in the purchase data storage unit 4.

The customer ID thus detected is recorded in the purchase data D1, D3, D5 illustrated in FIG. However, the customer ID is uniquely created by each of the retailers R1 to Rn, and the customer ID indicated by the purchase data D1, D3, D4 and the customer ID indicated by the purchase data D5 are not relevant.

On the other hand, a customer who does not hold the customer ID of any of the retailers R1 to Rn and only installs the application program on the mobile terminal 4 makes a purchase at any of the retailers R1 to Rn. If so, the determination in step S13 is “NO”. In this case, the purchase trend detection processing device 3 stores the second personal information sent from the communication carrier server 12 in the storage area of “personal information” of the purchase data storage unit 4 in association with the terminal identification information ( Step S15). The purchase data D2 corresponds to this, and the customer ID is not included.

Further, the purchase trend detection processing device 3 sells when the sales data (purchased product, price, number, etc.) with the customer ID is sent from the POS servers 13 of the retailers R1 to Rn in real time or periodically. The customer ID, retail company code, store code, and settlement terminal No. added to this sales data together with the data. Is stored in the purchase data storage unit 4. The purchase data D4 illustrated in FIG. 9 is this type of purchase data. At this time, the purchase trend detection processing device 3 reads the second personal information corresponding to the sent customer ID from the second personal information storage unit 6 and records it in the purchase data D4.

In the purchase trend distribution device 3, the analysis unit 35 analyzes the customer sales trend based on the purchase data accumulated in the purchase data storage unit 4. For example, referring to the purchase data stored in the purchase data storage unit 4 illustrated in FIG. 9, as the analysis for the retail company with the code “04”, first, the purchase data storage unit 4 with the retail company code “04” is used. Extract purchasing data from. Therefore, the purchase data D2, D3, D4, D5,... Of the purchase data storage unit 4 is extracted, but the customer ID of the purchase data D3, D4 in which the upper two digits are "ab" is If the customer ID is issued, the customer ID of the purchase data D5 is the customer ID issued by another retail company. Therefore, it can be seen from the purchase data D5 that the member customers of other companies have made their own purchases. Then, in the purchase data D5, the first or second personal information is recorded in the "personal information", and the customer can be specified from the personal information.

Since the purchase data D2 is a customer who does not have a customer ID of any of the retailers R1 to Rn, the first personal information is recorded in the "personal information", and the customer can be identified from the personal information. ..

Further, as an analysis of the customer purchasing trend of the retail company with the code “04”, the upper two digits issued by the retail company with the code “04” in the purchasing data stored in the purchasing data storage unit 4 are “ By extracting the purchase data including the customer ID “ab”, it is possible to analyze the purchase trend of a specific customer across each store of all retailers R1 to Rn including the retailer. In the purchase data storage unit 4 illustrated in FIG. 9, purchase data D1, D3, D4, D6,... Are extracted, and the purchase data D1, D6 are the customer ID of the retail company with the code “04”. It is possible to determine that a customer who has a purchase has purchased at a store of another retail company.

As described above, in the customer purchasing trend detection system 1 according to the present invention, the terminal identification information of the mobile terminal device 4 in which a predetermined application program is installed is used for identifying the customer as well as the customer ID. Therefore, by adding the terminal identification information of the mobile terminal 4 to the target of the ID of the ID-POS data, the purchase trend of the customer can be grasped in a wider range. Moreover, by using the terminal identification information of the mobile terminal 4 as an ID, it is possible to grasp the shopping record across the stores of the plurality of retailers R1 to Rn.

In the customer purchasing trend detection system 1 of the present embodiment, in order to have the customer install the application program in the mobile terminal 4, the coupon is provided by a push notification as a motivation. There is a method such as issuing to the machine 4 or opening a coupon website and issuing on the site. Further, the preferential treatment information is not limited to the coupon, and may be information provision useful for the customer, for example. For example, there are discount sale information and store or regional event information performed by each retailer R1 to Rn.

1 Customer Purchasing Trend Detection System 2 Beacon Transmitter 3 Purchasing Trend Detection Processing Device 4 Mobile Terminal 5 First Personal Information Storage 6 Second Personal Information Storage 7 Purchase Data Storage 8 Communication Network 10 POS System 14 Push Notification Server 15 Push request acceptance unit 16 Push notification execution unit 32 Personal information acquisition unit 33 Customer ID detection unit 38 Special treatment information provision unit

Claims (9)

A customer purchase trend detection system for detecting a customer purchase trend across a plurality of retail companies, each of which issues a unique customer ID to the customer,
A purchase trend detection processing device,
Beacon transmitters that are placed in the stores of each retail company and that transmit transmitter identification information assigned to each by short-distance wireless communication,
When the transmitter identification information is received from the beacon transmitter, a mobile terminal device that transmits the transmitter identification information and unique terminal identification information that is preset to the purchase trend detection processing device,
A first personal information storage unit that stores first personal information that is personal information of a user who owns the mobile terminal in association with the terminal identification information;
A second personal information storage unit that stores the customer ID and second personal information that is personal information about the customer corresponding to the customer ID;
Equipped with
The purchase trend detection processing device,
A personal information acquisition unit that acquires personal information corresponding to the terminal identification information received from the mobile terminal from the first personal information storage unit;
If the acquired personal information matches any one of the personal information stored in the second personal information storage unit, a customer ID detection unit that extracts a customer ID corresponding to the matched personal information,
A purchase data storage unit that stores the extracted customer ID and the transmitter identification information received from the mobile terminal in association with each other;
The customer purchase trend detection system, characterized in that it discriminates the store visited by the customer having the customer ID from the customer ID stored in the purchase data storage unit and the transmitter identification information. The customer purchasing trend detection system according to claim 1, wherein the first personal information storage unit is a database managed by a communication carrier that provides a communication service to the mobile terminal. The customer purchasing trend detection system according to claim 2 , wherein the terminal identification information is a unique ID or a telephone number issued to the contractor by the telecommunications carrier. The purchase trend detection processing device receives the first personal information corresponding to the terminal identification information when the first personal information does not match any of the second personal information stored in the second personal information storage unit. The customer purchase trend detection system according to claim 1, wherein the transmitter identification information and the terminal identification information are stored in the purchase data storage unit in association with each other. The purchase trend detection processing device receives the transmitter identification information and the terminal identification information when the first personal information does not match any of the second personal information stored in the second personal information storage unit. At the same time, the first personal information at this time is stored in the purchase data storage unit, and the customer purchase trend detection system according to claim 4. The purchase trend detection processing device stores, in the purchase data storage unit, the sales data and the customer ID of the customer generated when the customer pays for the shopping sent from the POS system of the retail company. Item 1. A customer purchasing trend detection system according to Item 1. When the mobile terminal receives the transmitter identification information from the beacon transmitter by executing the installed application program, the portable terminal displays the transmitter identification information and preset unique terminal identification information. The customer purchase trend detection system according to claim 1, wherein the system transmits the purchase trend detection processing device. The customer purchase trend detection system according to claim 7, wherein the purchase trend detection processing device includes a preferential treatment information providing unit that provides preferential treatment information to the portable terminal corresponding to the terminal identification information that has been received a predetermined number of times. .. The preferential treatment information providing unit provides preferential treatment information via a push notification server,
The push notification server is
When the mobile terminal transmits the terminal identification information and the push notification permission signal by executing the application program, the push request reception for registering the terminal identification information with the mobile terminal targeted for push transmission A processing unit,
Upon receiving the terminal identification information and the preferential treatment information from the preferential treatment information providing unit, a push notification execution unit that pushes and transmits the preferential treatment information to the portable terminal of the terminal identification information.
The customer purchasing trend detection system according to claim 8, further comprising:

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