KR20140065675A - System and method of providing product information to digital information display in store - Google Patents

Abstract

The present invention relates to a system and a method for providing product information by a digital information display device in a store. The system for providing product information comprises a database for storing product schedule data including a consumer characteristic and product display information corresponding to the consumer characteristic; and a product schedule data transmission unit for transmitting the stored product schedule data to a digital information display device in a store, wherein the digital information display device in a store can display product information based on the consumer characteristic of a consumer located within a predetermined distance and the transmitted product schedule data.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and a method for providing product information to a digital information display of a store,

The present invention relates to a system and method for providing merchandise information to a digital information display device in a store, and more particularly, to a system and method for providing merchandise information in a store by using a digital information display device having an access point function, And to display the product information on the preferred product.

DID (Digital Information Display) device is an indoor / outdoor display that is installed and operated for corporate advertisement or publicity. It is becoming a new market due to the promotion of advertisement through electronic signboards and the increase in demand for publicity in hospitals, shopping malls and hotels.

The development cost of the digital information display device using liquid crystal display (LCD) panel is only about 30% of the billboard of the LED, and it can be interlocked with the PC, network, etc., so that it will replace the billboard which uses the light emitting diode rapidly .

A product information providing system according to an embodiment of the present invention includes a database for storing product schedule data including a consumer characteristic and product display information corresponding to the consumer characteristic, and a database for transmitting the stored product schedule data to the digital information display device The digital information display device may display the product information based on the consumer characteristics of the customer located within a predetermined distance and the product schedule data transmitted.

The merchandise information providing system according to an embodiment of the present invention may further include a consumer characteristic verifying unit for confirming a consumer characteristic of the consumer located within the predetermined distance.

The consumer characteristic verifying unit according to an embodiment of the present invention collects the current location and the consumer characteristic information from the mobile communication terminal of the consumer and stores the current location and the consumer characteristic information in the digital information display device at the location corresponding to the collected current location. And can provide collected consumer characteristic information.

The digital information display device according to an embodiment of the present invention can display product information corresponding to the provided consumer characteristic information by referring to the transmitted product schedule data.

The consumer characteristic verifying unit according to an embodiment of the present invention can identify the current location of the mobile communication terminal of the consumer according to the intensity of the radio signal output from the digital information display device.

The consumer characteristic verifying unit according to an embodiment of the present invention includes a QR (Quick Response) code, a bar code, a Zigbee, an RFID, a Bluetooth, a direct wi-fi and an NFC The current position of the mobile communication terminal can be identified.

The merchandise schedule data transmission unit according to an embodiment of the present invention can transmit discount merchandise information at the current location to a mobile communication terminal of a customer located within a predetermined distance.

The merchandise information providing system according to an embodiment of the present invention may further include a merchandise information display history collection unit for collecting display details of the merchandise information from the digital information display apparatus.

According to an embodiment of the present invention, there is provided a method for providing product information, the method comprising the steps of: storing, in a database, product schedule data including a consumer characteristic and product display information corresponding to the consumer characteristic; And transmitting the stored merchandise schedule data to the device, wherein the digital information display device can display merchandise information based on the customer characteristics for the customer located within a predetermined distance and the merchandise schedule data transmitted .

The method for providing product information according to an embodiment of the present invention may further include the step of confirming a consumer characteristic of a consumer located within the predetermined distance in the consumer characteristic checking unit.

The checking of the consumer characteristics according to an embodiment of the present invention may include collecting the current location and the consumer characteristic information from the mobile communication terminal of the consumer, And providing the collected consumer characteristic information to the information display device.

The checking of the consumer characteristics according to an exemplary embodiment of the present invention may include identifying a current location of the mobile communication terminal of the consumer according to the intensity of the radio signal output from the digital information display device.

The step of transmitting the merchandise schedule data according to an embodiment of the present invention may include transmitting the discounted merchandise information at the current position to the mobile communication terminal of the customer located within the predetermined distance.

The method of providing merchandise information according to an embodiment of the present invention may further include the step of collecting the display details of the merchandise information from the digital information display apparatus in the merchandise information display history confirmation unit.

1 is a block diagram illustrating a system 100 for controlling product information reflecting consumer characteristics in a digital information display device.
2 is a block diagram for explaining a product information providing system 200 according to an embodiment of the present invention.
3 is a flowchart illustrating a method for providing goods information between the goods information providing system and the digital information display device according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing goods information between a goods information providing system and a mobile communication terminal according to an embodiment of the present invention.
5A and 5B are flowcharts for explaining a method of providing goods information between a goods information providing system and a mobile communication terminal according to another embodiment of the present invention.
6 is a diagram specifically illustrating an embodiment of registering a store AP list and scanning a store AP in a mobile communication terminal in a mobile environment.
7 is a view for explaining an embodiment for receiving contents in a mobile communication terminal or a digital information display device.
8 is a view for explaining an embodiment for displaying contents in a digital information display device.
9 is a view for explaining an embodiment of displaying contents in a mobile communication terminal in a mobile environment.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terminologies used herein are terms used to properly represent preferred embodiments of the present invention, which may vary depending on the user, the intent of the operator, or the practice of the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification. Like reference symbols in the drawings denote like elements.

1 is a block diagram illustrating a system 100 for controlling product information reflecting consumer characteristics to be displayed on a digital information display device.

The system 100 may include a merchandise information providing system 110, a digital information display device 120, and a mobile communication terminal 130.

The product information providing system 110 may be located on the server side, and the digital information display device 120 and the mobile communication terminal 130 may be located on the store side.

The digital information display device 120 can be installed at a predetermined location in a store, for example, a digital information display device 121 mounted on a vegetable store, a digital information display device 122 mounted on a commercial product store, And a digital information display device 123 mounted on the floor.

The digital information display device 120 can be implemented in a form having an access point built therein, and thus can perform WIFI communication with an adjacent mobile communication terminal or an adjacent digital information display device.

The mobile communication terminal 130 can be interpreted as a communication means possessed by a customer located in the store.

The merchandise information providing system 110 can transmit merchandise schedule data for each age group and product using the Web service to the digital information display device 120. [ At this time, the product information providing system 110 may transmit the image to the digital information display device 120 using FTP (File Transfer Protocol).

The merchandise information providing system 110 may transmit the list of the digital information display device 120 using the web service to the mobile communication terminal 130.

The digital information display device 120 may be located at one side of the stand in the form of an integrated access point.

Similarly, the merchandise information providing system 110 can transmit images to the mobile communication terminal 130 using FTP.

Next, the mobile communication terminal 130 senses a radio signal transmitted from a plurality of access points, and can select a digital information display device 120 corresponding to a radio signal having the strongest signal strength at a current position.

In addition, the mobile communication terminal 130 may transmit the terminal identification information to the goods information providing system 110 together with information on the currently connected digital information display device 120. [

The merchandise information providing system 110 may collect information on the connected digital information display device 120 and identification information and analyze the same by batch.

Accordingly, the product information providing system 110 can confirm the current position of the consumer based on the information on the connected digital information display device 120. [

The digital information display device 120 can display product information based on information such as the age or preference of the consumer by confirming that the consumer of the mobile communication terminal 130 is located at an adjacent position.

In addition, the mobile communication terminal 130 may display a discounted product at a local location on the screen. That is, the mobile communication terminal 130 can receive and display the customized merchandise information using the customer information from the merchandise information providing system 110.

The mobile communication terminal 130 can select a digital information display device having an access point for transmitting the strongest radio signal among the radio signals of the access point again. In addition, the digital information display device can display information on the products located in the vicinity based on the merchandise schedule data.

The digital information display device 120 can periodically check the goods information of the most current consumer's surroundings in the vicinity using the web service from the goods information providing system 110 and display the corresponding goods information.

For example, the digital information display device 120 located in the mainstream corner may be used to display advertisements for imported beer, which is used by young people in their 2nd to 30th generations, And the like can be displayed.

The digital information display device 120 may return the details of the displayed product information to the product information providing system 110. [

For example, if a specific consumer is crowded in a specific time zone and displays a large amount of specific product information, the details may be returned to the product information providing system 110 and used for generating product schedule data.

The digital information display device 120 periodically collects the ages of the consumers located at the current surroundings from the product information providing system 110 and can update the product schedule data.

2 is a block diagram for explaining a product information providing system 200 according to an embodiment of the present invention.

The merchandise information providing system 200 according to an embodiment of the present invention may include a database 210 and a merchandise schedule data transmitting unit 220.

The database 210 according to an embodiment may store and maintain product schedule data including a consumer characteristic and product indication information corresponding to the consumer characteristic.

The merchandise schedule data may be interpreted as data representing merchandise information to be displayed for each time zone, and the merchandise information may be interpreted as information on images, detailed descriptions, and the like of the merchandise.

The merchandise schedule data transmission unit 220 according to an exemplary embodiment may transmit the stored merchandise schedule data to the digital information display device on the store side.

The merchandise schedule data transmitting unit 220 according to an exemplary embodiment may transmit discount merchandise information at a current location to a mobile communication terminal of a customer located within a predetermined distance.

The digital information display device located on the store side can display the merchandise information based on the consumer characteristics of the customer located within the predetermined distance and the merchandise schedule data transmitted.

To this end, the merchandise information providing system 200 should determine which of the digital information display devices the consumer is located near to which digital information display device.

For example, the product information providing system 200 can receive the current location of the mobile communication terminal from the mobile communication terminal carried by the consumer, and confirm the current location of the consumer.

By confirming the digital information display device adjacent to the current position of the thus identified consumer, it is possible to know which of the plurality of digital information display devices the consumer is located near to the digital information display device.

In another example, the product information providing system 200 can receive the current location of the mobile communication terminal from the mobile communication terminal carried by the consumer, and confirm the current location of the consumer.

By confirming the digital information display device adjacent to the current position of the thus identified consumer, it is possible to know which of the plurality of digital information display devices the consumer is located near to the digital information display device.

The mobile communication terminal and the digital information display device can wirelessly communicate with each other through Wi-Fi.

To this end, the digital information display device incorporates the function of the access point, and the mobile communication terminal can identify the digital information display device corresponding to the radio signal having the highest received signal among the collected wireless signals.

The mobile communication terminal can notify the product information providing system 200 of the current position by transmitting the identification information about the digital information display device having the highest received signal to the product information providing system 200. [

Similarly, the digital information display device may transmit the identification information of the currently connected mobile communication terminal to the product information providing system 200, thereby notifying the product information providing system 200 of the current location.

The merchandise information providing system 200 according to an embodiment may further include a consumer characteristic verifying unit 230. [

The consumer characteristic verifying unit 230 can confirm the consumer characteristic of the consumer located within the predetermined distance.

Consumer characteristics used in the present specification can be interpreted as information on the age, preference, and sex of consumers.

The consumer characteristic verifying unit 230 can collect the current location and the consumer characteristic information from the mobile communication terminal of the consumer.

In this case, the consumer characteristic verifying unit 230 may provide the collected consumer characteristic information to the digital information display device on the store side corresponding to the collected current position.

The digital information display device can display the specific product information in preference to the received product schedule data based on the collected consumer characteristic information.

The consumer characteristic verifying unit 230 according to an exemplary embodiment may identify the current location of the mobile communication terminal of the consumer according to the intensity of the radio signal output from the digital information display device on the store side.

The consumer characteristic verifying unit 230 according to another embodiment of the present invention includes a QR (Quick Response) code, a bar code, a Zigbee, an RFID, a Bluetooth, a direct wi-fi and an NFC The current position of the mobile communication terminal can be identified based on at least one of the following:

The goods information providing system 200 according to an embodiment of the present invention may further include a goods information display history collecting unit 240.

The product information display history collection unit 240 can collect display details of product information from the digital information display device on the store side.

The digital information display device can return the details of the displayed product information to the product information display history collection unit 240. [

For example, if a specific consumer is crowded at a specific time zone and displays a large amount of specific product information, the details may be returned to the product information display history collection unit 240 and used for generation of the product schedule data.

3 is a flowchart illustrating a method for providing goods information between the goods information providing system and the digital information display device according to an embodiment of the present invention.

The merchandise information providing system according to an embodiment of the present invention may store merchandise schedule data including merchandise display information corresponding to the customer characteristics and the customer characteristics in the database (step 301).

Next, the goods information providing system according to an embodiment of the present invention can transmit the stored goods schedule data to the digital information display device on the shop side in the goods schedule data transmitting unit (step 302).

The digital information display device on the store side can confirm the consumer characteristics of the consumer located within the predetermined distance (step 303).

Consumer characteristics can be interpreted as information on the age, preference, and sex of the consumer.

Further, the digital information display device on the store side can display the merchandise information based on the transmitted customer characteristics and merchandise schedule data. In other words, the digital information display device on the store side can preferentially display the merchandise information corresponding to the consumer characteristic from the merchandise information included in the merchandise schedule data.

For example, the digital information display device on the store side may preferentially display product information corresponding to the consumer characteristic among the product information included in the product schedule data in consideration of the age range, preference, sex, etc. of the consumer as a consumer characteristic .

To this end, the product information providing system may confirm the consumer characteristics of the customer located within the predetermined distance and transmit the confirmed customer characteristics to the digital information display device through the customer characteristics checking unit.

4 is a flowchart illustrating a method of providing goods information between a goods information providing system and a mobile communication terminal according to an embodiment of the present invention.

Referring to FIG. 4, the merchandise information providing system according to the embodiment of the present invention can transmit a list of access point (AP) and merchandise information to the mobile communication terminal (step 401).

Each access point (AP) can be interpreted as a device including a digital information display device and an access point.

The mobile communication terminal can search for a neighboring AP using the list of transferred APs (step 402).

At this time, the mobile communication terminal can select the highest AP of the radio signal among the APs to be searched at the current position (step 403).

The mobile communication terminal can transmit its own terminal identification information to the goods information providing system together with the identification information on the selected shop AP (step 404).

The terminal identification information may be interpreted as information capable of uniquely identifying the mobile communication terminal, such as a telephone number, an ESN (Electronic Serial Number), and the like.

The method of providing goods information according to an embodiment of the present invention may be repeated for the selected number of times from step 402 to step 404.

For example, using the list of APs to which the mobile communication terminal is transmitted, search for the surrounding APs, select the highest AP among the APs to be searched at the current location during the search, Transmits the terminal identification information to the product information providing system, and when the mobile communication terminal again uses the list of APs to search for the neighboring APs, It can be repeated.

Next, the goods information providing system receives the identification information and the terminal identification information for the AP and confirms the current position of the mobile communication terminal based on the received information. In addition, the discounted commodity can be confirmed among the commodities displayed at the current position of the identified mobile communication terminal (step 405).

The mobile communication terminal can receive information on a discounted merchandise identified from the merchandise information providing system using a wired / wireless network, and display the information on the confirmed discounted merchandise among the merchandise information included in the merchandise schedule data Step 406).

5A is a flowchart illustrating a method of providing goods information between a goods information providing system and a mobile communication terminal according to another embodiment of the present invention.

Referring to FIG. 5A, a goods information providing system according to an embodiment of the present invention may transmit a list of access point (AP) and product information to a mobile communication terminal (step 501).

Accordingly, the mobile communication terminal can search for a neighboring AP by using the list of transferred APs (step 502).

At this time, the mobile communication terminal can select the highest AP of the radio signal among the APs to be searched at the current position (step 503).

The mobile communication terminal can transmit its terminal identification information to the goods information providing system together with the identification information on the selected shop AP (step 504).

The method of providing goods information according to an embodiment of the present invention may be repeated for a predetermined number of times for steps 502 to 504. [

For example, a mobile AP is searched for a neighboring AP using a list of mobile APs to which a mobile communication terminal is transmitted, and a mobile station searching for the most radio signal among the mobile AP searched at a current location during a search is selected, The terminal identification information is transmitted to the goods information providing system, and when the number of repetitions is equal to or smaller than the predetermined number of repetitions, the mobile communication terminal repeats the process of searching for the neighboring AP using the list of APs again can do.

Next, the goods information providing system can confirm the customer information using the received terminal identification information (step 505).

The customer can be interpreted as a subscriber subscribed to the mobile communication terminal and interpreted as a consumer carrying the mobile communication terminal.

The customer information may be input to the mobile communication terminal from the customer in advance or may be recorded in a predetermined server provided by the mobile communication provider as information such as the age, preference, and sex of the customer.

5B is a flowchart illustrating a method of providing goods information between the goods information providing system and the mobile communication terminal according to another embodiment of the present invention.

As shown in FIG. 5B, the product information providing method according to an embodiment of the present invention can determine a product preferred by the customer according to the customer information confirmed through the product information providing system (step 506).

Next, a method for providing goods information according to an embodiment of the present invention is to provide a method for confirming a product determined from a goods information providing system using a wired / wireless network through a mobile communication terminal, (Step 507).

6 is a diagram specifically illustrating an embodiment of registering a store AP list and scanning a store AP in a mobile communication terminal in a mobile environment.

The merchandise information providing system according to an embodiment of the present invention registers a store AP list stored in an actual store (step 601) and stores it in a database (step 602).

Accordingly, the mobile communication terminal of the mobile environment can request the list of APs as the goods information providing system according to the embodiment of the present invention (step 603).

The user can request the list of APs from the goods information providing system using the mobile communication terminal to browse the information on the items sold at the current location in the store or the discounted goods.

Upon receipt of the request, the goods information providing system may read the store AP list stored in the database after registration and transmit it to the mobile communication terminal (step 604).

At this time, the product information providing system can transmit the list of APs using the wired / wireless network of the mobile environment or using the wired / wireless communication in the mobile communication terminal.

The mobile communication terminal can receive the list of the store APs transmitted from the goods information providing system (step 605).

Next, the mobile communication terminal scans the mall AP at the current location based on the received mall AP list, and transmits the identification information and the terminal identification information of the mall AP to be scanned to the goods information providing system (step 606) .

In other words, the mobile communication terminal may provide identification information for identifying a mall AP having the largest signal size among the mall AP searched at the current location, and terminal identification information capable of uniquely identifying the mobile communication terminal to the product information providing system Lt; / RTI >

Next, the goods information providing system receives the identification information and the terminal identification information of the store AP transmitted from the mobile communication terminal (step 607), and stores it in the database (step 608).

Accordingly, the merchant information providing system registers the shop AP and scans the shop AP in the mobile communication terminal.

7 is a view for explaining an embodiment for receiving contents in a mobile communication terminal or a digital information display device.

The goods information providing system according to an embodiment of the present invention can register contents, a schedule, and the like. At this time, the goods information providing system according to the embodiment of the present invention can register contents, schedule, etc. by distinguishing the digital information display device, the profile, etc. (Step 701).

Further, the goods information providing system according to an embodiment of the present invention can store the registered contents, schedule, etc. in the database.

The digital information display device provided in the mobile communication terminal or the store of the mobile environment requests the contents to the goods information providing system according to the embodiment of the present invention for displaying the contents (step 703).

The merchandise information providing system for receiving the content may read the content from the database and transmit the same to the mobile communication terminal of the mobile environment or the digital information display device provided in the store (step 704).

For example, when content to be displayed is different for each mobile communication terminal or digital information display device, it is possible to distribute content suitable for each device characteristic based on information used as a criterion for distinguishing the content and the schedule.

Next, the mobile communication terminal or the digital information display device can receive the content transmitted from the goods information providing system (step 705).

8 and 9, an embodiment for displaying contents received from a goods information providing system in a mobile communication terminal or a digital information display apparatus will be described.

8 is a view for explaining an embodiment for displaying contents in a digital information display device.

The digital information display device can request the contents identification information to the goods information providing system according to an embodiment of the present invention for displaying the contents (Step 801).

The content identification information can be requested using the identification information of the digital information display device, for example, the identification information of the store AP.

Accordingly, the merchandise information providing system according to an embodiment of the present invention can divide the merchandise information providing system into identification information of the digital information display apparatus, and provide the content identification information to the digital information display apparatus.

Specifically, the merchandise information providing system according to the embodiment of the present invention may receive the request for the content identification information from the digital information display device (Step 802) and perform the engine-based content analysis (Step 803).

According to the result of the contents analysis, the product information providing system according to an embodiment of the present invention extracts the content identification information matching the request of the digital information display device and transmits the extracted content identification information to the digital information display device (step 804).

The digital information display apparatus receives the content identification information transmitted from the merchandise information providing system (step 805), and may display the content corresponding to the content identification information based on the schedule (step 806).

9 is a view for explaining an embodiment of displaying contents in a mobile communication terminal in a mobile environment.

In order to display the contents, the mobile communication terminal of the mobile environment can request the contents identification information to the goods information providing system according to the embodiment of the present invention (Step 901).

An International Mobile Station Identity (IMSI), an Electric Serial Number (ESN), a Temporary Mobile Subscriber Identity (TMSI), a Mobile Identification Number (MIN), an International Mobile Equipment Identity (IMEI) (Personal Identification Number) or the like.

Accordingly, the merchandise information providing system according to the embodiment of the present invention can provide the content identification information to the mobile communication terminal by dividing it into the identification information of the mobile communication terminal.

Specifically, the product information providing system according to an embodiment of the present invention may receive a request for content identification information from the mobile communication terminal (step 902) and perform engine-based content analysis (step 903).

According to the result of the content analysis, the goods information providing system according to an embodiment of the present invention extracts the content identification information matching the request of the mobile communication terminal and transmits the extracted content identification information to the mobile communication terminal (Step 904).

The mobile communication terminal receives the content identification information transmitted from the merchandise information providing system (step 905), and may display the content corresponding to the content identification information based on the schedule (step 906).

The method according to an embodiment of the present invention can be implemented in the form of a program command which can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

200: goods information providing system 210: database
220: merchandise schedule data transferring unit 230: customer characteristic checking unit
240: Product information display history collecting unit

Claims (16)

A database for storing merchandise schedule data including customer characteristics and merchandise display information corresponding to the customer characteristics; And
A product schedule data transmission unit for transmitting the stored product schedule data to the digital information display device,
Lt; / RTI >
The digital information display device includes:
A product information providing system for displaying product information based on a customer characteristic for a customer located within a predetermined distance and the product schedule data transmitted. The method according to claim 1,
A consumer characteristic confirmation unit for confirming a consumer characteristic for a consumer located within the predetermined distance,
Further comprising: 3. The method of claim 2,
The customer characteristic verifying unit,
Collects the terminal identification information from the mobile communication terminal of the consumer, verifies the customer information of the mobile communication terminal using the collected terminal identification information, and determines the product preferred by the customer according to the confirmed customer information ,
Wherein the digital information display device displays product information corresponding to the determined product. 3. The method of claim 2,
The customer characteristic verifying unit,
Collecting the current position and the consumer characteristic information from the mobile communication terminal of the consumer and providing the collected consumer characteristic information to the digital information display device at a position corresponding to the collected current position. 5. The method of claim 4,
The digital information display device includes:
And displays product information corresponding to the provided consumer characteristic information with reference to the transmitted product schedule data. 3. The method of claim 2,
The customer characteristic verifying unit,
And identifies the current position of the mobile communication terminal of the consumer according to the intensity of the radio signal output from the digital information display device. 3. The method of claim 2,
The customer characteristic verifying unit,
The mobile communication terminal according to at least one of a Quick Response (QR) code, a bar code, a Zigbee, RFID, Bluetooth, direct wi-fi and NFC The goods information providing system comprising: The method according to claim 1,
The merchandise schedule data transfer unit,
And transmits the discounted product information at the current location to the mobile communication terminal of the customer located within the predetermined distance. The method according to claim 1,
A product information display history collection unit for collecting display details of the product information from the digital information display device;
Further comprising: Storing product schedule data in a database, the product schedule data including a consumer characteristic and product display information corresponding to the consumer characteristic; And
Transmitting the stored merchandise schedule data to the digital information display device in the merchandise schedule data transmitting section
Lt; / RTI >
The digital information display device includes:
And displaying the product information based on the consumer characteristics of the consumer located within the predetermined distance and the product schedule data transmitted. 11. The method of claim 10,
Checking the consumer characteristics of the consumer located within the predetermined distance,
Further comprising the steps of: 12. The method of claim 11,
The step of verifying the consumer characteristic comprises:
Collecting the current location and the consumer characteristic information from the mobile communication terminal of the consumer; And
Providing the collected consumer characteristic information to the digital information display device at a position corresponding to the collected current position
And providing the product information. 12. The method of claim 11,
The step of verifying the consumer characteristic comprises:
Identifying the current location of the mobile communication terminal of the consumer according to the intensity of the radio signal output from the digital information display device
And providing the product information. 11. The method of claim 10,
Wherein the step of transmitting the merchandise schedule data comprises:
Transmitting the discounted product information at the current position to the mobile communication terminal of the customer located within the predetermined distance
And providing the product information. 11. The method of claim 10,
Collecting the display details of the goods information from the digital information display device in the goods information display history confirmation unit
Further comprising the steps of: A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 10 to 15.

Images