KR20130100830A - Digital signage device and advertisement effect measurement server - Google Patents

Digital signage device and advertisement effect measurement server Download PDF

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Publication number
KR20130100830A
KR20130100830A KR1020120011052A KR20120011052A KR20130100830A KR 20130100830 A KR20130100830 A KR 20130100830A KR 1020120011052 A KR1020120011052 A KR 1020120011052A KR 20120011052 A KR20120011052 A KR 20120011052A KR 20130100830 A KR20130100830 A KR 20130100830A
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digital signage
signage device
advertisement
web page
measurement server
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KR1020120011052A
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Korean (ko)
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김병렬
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엘지전자 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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Abstract

PURPOSE: A digital signage apparatus and an advertising effect measurement server interworking with the same are provided to offer an encrypted code including information used for the measurement of advertising effects through the digital signage apparatus by interworking with other electronic devices. CONSTITUTION: A digital signage apparatus (100) comprises a communication module (110), a content output module (140), and a control unit (150). The communication module communicates with an advertising effect measurement server. The content output module displays content and an encrypted code received from the advertising effect measurement server. The control unit controls the display operation of a display. An electronic device photographs and decrypts the identifier of the digital signage apparatus, information related to web pages providing advertisements, and the encrypted code. The encrypted code includes a code which enables the electronic device to transmit the identifier of the digital signage apparatus and the information related to the web page providing advertisements to the advertising effect measurement server. [Reference numerals] (110) Communication module; (120) User input unit; (130) Data storage unit; (140) Content output module; (141) Display module; (142) Sound output module; (150) Control unit

Description

Digital signage device and advertisement effect measurement server

The present invention relates to a technique for measuring advertisement effects, and more particularly, an advertisement effect through the digital signage device in conjunction with a digital signage device for providing an encrypted code used for measuring advertisement effect and the digital signage device. It relates to an advertising effect measurement server that can be analyzed.

Digital signage is a communication tool that can drive marketing, advertising, training, and customer experiences for businesses, as well as broadcasting programs in public places such as airports, hotels, hospitals, and subway stations. It is a digital imaging device that provides information, and it provides comprehensive software and management platform that can control the main functions of existing commercial digital information display.

More specifically, the digital signage is a display device such as an LCD (Liquid Crystal Display), a Plasma Display Panel (PDP), or an Organic Light Emitting Diode (OLED) in a device such as an outdoor place or a street furniture. It is a medium that expresses various contents and commercial advertisements, and is currently installed on all moving lines such as apartment elevators, subway stations, subways, buses, universities, banks, convenience stores, discount stores, shopping malls, etc.

The initial form of this digital signage was mainly composed of simple large display panels, LCD videos in subways and buses, PDP advertising in the history, and Digital Information Display (DID). Recent digital signage, however, has evolved beyond simple information provision and advertisement exposure to enable interactive communication that can induce public participation through touch pad technology and high-speed Internet technology. It was.

On the other hand, the manager of the digital signage device needs to measure the effect of the advertisement through the digital signage device, or to grasp the needs of customers occurring in real time. If the digital signage device is installed in an inaccessible place or there are a plurality of digital signage devices, it is not only time-consuming to measure the advertising effect but also a high probability of error in the measured effect.

The technical problem to be solved by the present invention is to provide a digital signage device that can provide an encrypted code containing information used to measure the advertising effect.

Another technical problem to be solved by the present invention is to provide an advertisement effect measurement server capable of automatically collecting advertisement information through an encrypted code providing medium such as a digital signage device and the like, and automatically measuring the advertisement effect accordingly. .

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not intended to limit the invention to the precise forms disclosed. Other objects, which will be apparent to those skilled in the art, It will be possible.

The digital signage device according to the embodiment of the present invention for solving the above technical problem may include a communication module, a display module, and a controller. The communication module may perform a communication function with an advertisement effect measurement server. The display module may display the content and the encrypted code received from the advertisement effect measurement server. The controller may control a display operation of the display. The encrypted code may include the identifier of the digital signage device, information related to an advertisement providing web page, and information related to the identifier of the digital signage device and the advertisement providing web page related information by the electronic device which photographed and decrypted the encrypted code. It may include a code for transmitting to the advertising effect measurement server.

The advertisement effect measurement server according to an embodiment of the present invention for solving the technical problem may include a communication module and a controller. The communication module may receive, from the other electronic device, an identifier of the digital signage device and information related to an advertisement providing web page obtained by photographing and decoding an encrypted code provided by another electronic device by the digital signage device. have. The controller may analyze an advertisement effect through the digital signage device based on the identifier of the digital signage device and the information related to the advertisement providing web page.

The digital signage device according to the present invention may provide an encrypted code containing information used for analyzing an advertisement effect through the digital signage device in conjunction with other electronic devices.

The advertisement effect measurement server according to the present invention may automatically analyze the advertisement effect through the digital signage device based on information received from another electronic device that decrypts the encrypted code provided by the digital signage device.

1 is a block diagram of a system for measuring advertisement effect according to the present invention.
2 illustrates a flow of data according to the advertisement effect measuring method when the advertisement effect measuring method is performed in the advertisement measuring system according to the present invention.
3 and 4 illustrate embodiments of the digital signage device according to the present invention.
5 is a block diagram of a digital signage device according to the present invention.
6 is a block diagram of the advertisement effect measurement server according to the present invention.
7 is a flowchart illustrating an example of a method for measuring advertisement effect in an advertisement measuring system according to the present invention.
8 is a flowchart illustrating another example of a method for measuring advertisement effect in an advertisement measuring system according to the present invention.
9 is a flowchart illustrating still another example of a method for measuring advertisement effect in an advertisement measuring system according to the present invention.
10 is a flowchart illustrating still another example of a method for measuring advertisement effect in an advertisement measuring system according to the present invention.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

In the present specification, when one component 'transmits or transmits' data or a signal to another component, the component may directly transmit or transmit the data or signal to the other component, and at least one It means that the data or signal can be transmitted to the other component through another component. In addition, the suffix "module" and " part "for constituent elements used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

The foregoing objects, features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings. Like numbers refer to like elements throughout. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a block diagram of an advertisement effect measurement system 10 according to the present invention. The advertisement effect measurement system 10 may automatically analyze the advertisement effect through the digital signage device 100 using an encrypted code displayed on the digital signage devices 100.

Referring to FIG. 1, the advertisement effect measurement system 10 includes a plurality of digital signage devices 100, a mobile terminal 200, and an advertisement effect measurement server 300 connected to each other via the Internet.

The digital signage device 100 displays the content and the encrypted code received from the advertisement effect measurement server 300. As shown in FIG. 1, the encrypted code may be a two-dimensional Quick Response (QR) code or a simple two-dimensional barcode. However, the scope of the present invention is not limited thereto.

Herein, the encrypted code is an identifier of the digital signage device 100, information related to an advertisement providing web page to be provided according to a result of decrypting the encrypted code, and another electronic device that decrypts the encrypted code. And a code for transmitting the identifier of the signage device 100 and the advertisement providing web page related information to the advertisement effect measurement server 300.

The mobile terminal 200 photographs the encrypted code displayed on the digital signage device 100 and decodes the encrypted code based on the captured image of the encrypted code. Identifiers and the like can be extracted. Thereafter, the mobile terminal 200 may transmit the extracted identifier of the digital signage device 100 and the advertisement providing web page related information to the advertisement effect measurement server 300.

Then, the advertisement effect measurement server 300 may analyze the advertisement effect through the digital signage device 100 based on the identifier of the digital signage device 100 and the advertisement providing web page related information. Then, the manager 400 of the advertisement effect measurement server 300 may obtain and use accurate advertisement effect information without performing the separate action or manipulation.

In addition, when the advertisement effect measurement server 300 receives the identifier of the digital signage device 100 and the advertisement providing web page related information, the advertisement effect measurement server 300 or the advertisement effect measurement server 300 The digital signage device 100 may be controlled to display a web page provided by another interworking network entity. Through the advertisement providing web page, information on the provided product, information on the sold product, and information on the provided service may also be information for analyzing the advertisement effect of the advertisement effect measurement server 300.

2 illustrates a flow of data according to the advertisement effect measuring method when the advertisement effect measuring method is performed in the advertisement measuring system 10 according to the present invention. For reference, FIG. 2 shows blocks inside the digital signage device 100, the mobile terminal 200, and the advertisement effect measurement server 300 according to functions performed by each.

The signage manager of the digital signage device 100 of the advertisement effect measurement server 300 provides the content and the encrypted code to the digital signage device 100 (S10). Then, the mobile terminal 200 photographs the encrypted code and then decodes the identifier, the signature ID of the digital signage device 100, the user name of the mobile terminal 200, and the mobile terminal. Information related to the mobile terminal 200 such as a phone number (Phone #) of the terminal 200 is extracted. Then, the extracted various information is transmitted to a web page of the advertisement effect measurement server 300 by using a web application of the mobile terminal 200 (S20) (S30).

Meanwhile, the mobile terminal 200 related information may be used to calculate the information on the customer base for the advertisement through the digital signage device 100. In this case, the code for controlling the mobile terminal 200 to transmit information about the mobile terminal 200 to the advertisement effect measurement server 300 is included in the encrypted code displayed on the digital signage device 100. Included.

Then, the web page of the advertisement effect measurement server 300 receives the various information and transmits it to the advertising effect collector (S40). Then, the advertisement effect measurement server 300 may analyze the advertisement effect through the digital signage device 100 based on the various information.

In addition, the advertisement effect measurement server 300 displays a web page for a purchase item, a menu order, an appointment, etc. on the digital signage device 100 (S45). When the user performs an operation for purchasing a product through the web page, the digital signage device 100 may receive a selected service using a service locator provided by the advertisement effect measurement server 300. Can be. Such information related to product purchase, menu order, reservation, etc. through the digital signage device 100 may also be used to analyze the advertisement effect through the digital signage device 100 of the advertisement effect measurement server 300. have.

3 and 4 illustrate embodiments of the digital signage device 100 according to the present invention. Referring to FIG. 3, it can be seen that the digital signage device 100 according to the present invention may perform a multivision function using a plurality of display modules. Referring to FIG. 4, it can be seen that the digital signage device 100 according to the present invention can provide content using one play module.

5 is a block diagram of a digital signage device 100 according to the present invention. Referring to FIG. 5, the digital signage device 100 includes a communication module 110, a user input unit 120, a data storage unit 130, a content output module 140, and a controller 150. Since the components of the digital signage device 100 shown in FIG. 5 are not essential, the digital signage device 100 may have more or fewer components.

Hereinafter, the components will be described in order.

The communication module 110 may include one or more modules for connecting the digital signage device 100 to other electronic devices or to a wired / wireless network. For example, the communication module 110 may include a broadcast receiving module, a mobile communication module, a wireless internet module, a short range communication module, a location information module, and the like.

Here, the wireless internet module refers to a module for wireless internet access and may be embedded or external to the digital signage device 100. WLAN (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access), LTE (Long Term Evolution) .

The short-range communication module is a module for short-range communication. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), ZigBee, and the like can be used as the short distance communication technology.

The user input unit 120 generates input data for the user to control the operation of the digital signage device 100. The user input unit 120 may include a key pad dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and the like.

The data storage unit 130 may store a program for controlling the operation of the digital signage device 100. In addition, the data storage unit 130 may temporarily or permanently store data generated during the operation of the digital signage device 100.

The content output module 140 may output content received through the communication module 110 or stored in the data storage 130. The content output module 140 includes a display module 141 and a sound output module 142.

The display module 141 displays and outputs information processed by the digital signage device 100. The display module 141 includes a liquid crystal display, a thin film transistor-liquid crystal display, an organic light-emitting diode, a flexible display, and a three-dimensional display. It may include at least one of (3D display).

The sound output module 140 may output audio data received from the outside or stored in the data storage unit 130.

The controller 150 typically controls the overall operation of the digital signage device 100. That is, the controller 150 may control the operation of each of the components of the digital signage device 100.

6 is a block diagram of the advertisement effect measurement server 300 according to the present invention. Referring to FIG. 6, the advertisement effect measurement server 300 includes a communication module 310, a user interface 320, a database 330, and a controller 340. Since the components of the advertisement effect measurement server 300 shown in FIG. 6 are not essential, the advertisement effect measurement server 300 may have more components or fewer components.

Hereinafter, the components will be described in order. The communication module 310 performs a communication function with the digital signage device 100 and another electronic device that decrypts the encrypted code displayed on the digital signage device 100. The user interface 320 connects to various devices for the administrator of the advertisement effect measurement server 300 to control the advertisement effect measurement server 300. The controller 150 controls the overall operation of the advertisement effect measurement server 300.

In the above, the configuration of the digital signage device 100 and the advertisement effect measurement server 300 according to the present invention will be described with reference to FIGS. 5 and 6. Hereinafter, referring to FIGS. 7 to 11, examples of a method for measuring advertisement effect using the digital signage device 100 and the advertisement effect measurement server 300 will be described.

7 is a flowchart illustrating an example of a method for measuring advertisement effect in the advertisement measuring system 10 according to the present invention. Hereinafter, the advertisement effect measuring method will be described with reference to necessary drawings.

First, the digital signage device 100 displays the content and the encrypted code received from the advertisement effect measurement server 300 (S100). Then, the mobile terminal 200 obtains the captured image of the encrypted code (S110).

Then, the mobile terminal 200 decodes the encrypted code photographed image, obtains an identifier of the digital signage device 100 and information related to an advertisement providing web page (S120), and measures the advertisement effect. Automatically transmit to the server (300) (S130). As described above, the encrypted code may be configured to control the mobile terminal 200 to automatically transmit the identifier of the digital signage device 100 and the advertisement providing web page related information to the advertisement effect measurement server 300. This is because the code is included.

Then, the advertisement effect measurement server 300 receives the identifier of the digital signage device 100 and the advertisement providing web page related information (S140), and based on the advertisement effect through the digital signage device 100 Analyze (S150). For example, the advertisement effect measurement server 300 may calculate an advertisement effect through each of the plurality of digital signage apparatuses 100 based on the identifier of the digital signage apparatus 100.

According to the advertisement effect measuring method shown in FIG. 7, the manager of the advertisement effect measuring server 300 is automatically calculated without visiting the place where the digital signage device 100 is installed, and can obtain more accurate advertisement effects. have.

8 is a flowchart illustrating another example of a method of measuring advertisement effect in the advertisement measuring system 10 according to the present invention. Hereinafter, the advertisement effect measuring method will be described with reference to necessary drawings.

After the step S130 illustrated in FIG. 7, that is, when the identifier of the digital signage device 100 and the advertisement providing web page related information are received (S140), the advertisement effect measurement server 300 is received. Controls the digital signage device 100 to display the advertisement providing web page (S200). Here, the advertisement providing web page may be provided by the advertisement effect measurement server 300 or may be provided by another network entity linked with the advertisement effect measurement server 300.

Then, the digital signage device 100 displays the advertisement providing web page on the display module 141 (S210). Then, the user may operate the digital signage device 100 to receive information on various products through the advertisement providing web page displayed on the display module 141.

Then, the digital signage device 100 transmits the product related information provided through the advertisement providing web page displayed on the display module 141 to the advertisement effect measurement server 300 (S220).

Then, the advertisement effect measurement server 300 receives the product related information provided through the advertisement providing web page displayed on the digital signage device 100 (S230), based on the digital signage device 100 The product advertisement effect is calculated (S240).

In FIG. 8, the advertisement effect measurement server 300 obtains product related information provided through the digital signage device 100 from the digital signage device 100. On the contrary, however, when the advertisement providing web page is provided by the advertisement effect measurement server 300, the advertisement effect measurement server 300 may know in advance product related information provided through the digital signage device 100. It may be. In addition, when the advertisement providing web page is provided by another network entity linked with the advertisement effect measurement server 300, the advertisement effect measurement server 300 may provide product related information provided through the digital signage device 100. May be obtained from the other network entity.

According to the advertisement effect measuring method shown in FIG. 8, not only the analysis of the access history of the advertisement providing web page but also the analysis of the product provided by the consumer in the advertisement providing web page is possible.

9 is a flowchart illustrating still another example of a method for measuring advertisement effect in the advertisement measuring system 10 according to the present invention. Hereinafter, the advertisement effect measuring method will be described with reference to necessary drawings.

Since steps S140, S200, and S210 shown in FIG. 9 have been described with reference to FIG. 8, detailed descriptions of these steps will be omitted.

When the advertisement providing web page is displayed on the display module 141 (S210), the user may purchase various products through the advertisement providing web page displayed on the display module 141 by operating the digital signage device 100. .

Then, the digital signage device 100 transmits the product related information sold through the advertisement providing web page displayed on the display module 141 to the advertisement effect measurement server 300 (S300).

Then, the advertisement effect measurement server 300 receives the product-related information sold through the advertisement providing web page displayed on the digital signage device 100 (S310), based on the digital signage device 100 Compute the merchandise sales through (S320).

In FIG. 9, the advertisement effect measurement server 300 obtains, from the digital signage device 100, product related information sold through the digital signage device 100. On the contrary, however, when the advertisement providing web page is provided by the advertisement effect measurement server 300, the advertisement effect measurement server 300 knows in advance the product related information sold through the digital signage device 100. There may be. In addition, when the advertisement providing web page is provided by another network entity linked with the advertisement effect measurement server 300, the advertisement effect measurement server 300 is related to the product sold through the digital signage device 100. Information may be obtained from the other network entity.

According to the advertisement effect measuring method shown in FIG. 9, not only the analysis of the access history of the advertisement providing web page but also the analysis of the product purchased by the consumer in the advertisement providing web page is possible.

Although not shown in FIG. 9, the advertisement effect measurement server 300 displays store-related information on which the consumer can receive the sold product on the display module 141 of the digital signage device 100, or The electronic device that decrypts the encrypted code may be controlled to display the store related information.

Here, the store may be searched based on the place where the digital signage device 100 is installed or the location of the electronic device, and based on a location designated by the user through the digital signage device 100 or the electronic device. It can also be searched for. The above-described display of the store may be performed based on an operation of the consumer for the digital signage device 100 or an operation for the electronic device.

The store-related information may include at least one of a path to the store, a location of the store, an address of the store, a name of the store, a phone number of the store, and a home page of the store.

10 is a flowchart illustrating still another example of a method for measuring advertisement effect in the advertisement measuring system 10 according to the present invention. Hereinafter, the advertisement effect measuring method will be described with reference to necessary drawings.

Steps S140, S200, and S210 shown in FIG. 10 have been described with reference to FIG. 8, and thus detailed descriptions of these steps will be omitted.

When the advertisement providing web page is displayed on the display module 141 (S210), a user may operate various types of services through the advertisement providing web page displayed on the display module 141 by operating the digital signage device 100. have. Here, the various services may include a hotel reservation, a hospital medical appointment, a restaurant reservation (more specifically, a menu reservation), and the like. However, the scope of the present invention is not limited thereto.

Then, the digital signage device 100 transmits the information on the service provided through the advertisement providing web page displayed on the display module 141 to the advertisement effect measurement server 300 (S400).

Then, the advertisement effect measurement server 300 receives the information on the service provided through the advertisement providing web page displayed on the digital signage device 100 (S410), based on the digital signage device 100 Compute the service provision effect through (S420).

In FIG. 10, the advertisement effect measurement server 300 obtains service related information provided through the digital signage device 100 from the digital signage device 100. On the contrary, however, when the advertisement providing web page is provided by the advertisement effect measurement server 300, the advertisement effect measurement server 300 may know the service related information provided through the digital signage device 100 in advance. It may be. In addition, when the advertisement providing web page is provided by another network entity linked with the advertisement effect measurement server 300, the advertisement effect measurement server 300 provides service related information provided through the digital signage device 100. May be obtained from the other network entity.

According to the advertisement effect measuring method shown in FIG. 10, not only the analysis of the access history of the advertisement providing web page but also the analysis of the service provided by the consumer in the advertisement providing web page is possible.

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein include application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), and the like. It may be implemented using at least one of processors, controllers, micro-controllers, microprocessors, and electrical units for performing the functions. The control unit 150 of the digital signage device 100 according to the present invention or the control unit 340 of the advertisement effect measurement server 300 according to the present invention may be implemented.

According to a software implementation, embodiments such as procedures or functions may be implemented with separate software modules that perform at least one function or operation. The software code may be implemented by a software application written in a suitable programming language. In addition, the software code may be stored in the data storage 130 or the database 330 and executed by the controller 150 or 340.

As described above, each of the advertisement effect measuring methods according to the present invention may be implemented in a program form that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program recorded on the medium may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of programs include high-level language code that can be executed by a computer using an interpreter or the like, as well as machine code as produced by a compiler. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

100: digital signage device 110: communication module
120: user input unit 130: data storage unit
140: content output module 141: display module
142: sound output module 150: control unit
200: mobile terminal 300: advertising effect measurement server
310: communication module 320: user interface
330: Database 340: Control unit

Claims (12)

A communication module performing a communication function with an advertisement effect measurement server;
A display module displaying content and an encrypted code received from the advertisement effect measurement server; And
A control unit controlling a display operation of the display,
The encrypted code is,
The identifier of the digital signage device, the information related to the advertisement providing web page, and the electronic device which photographed and decoded the encrypted code transmit the identifier of the digital signage device and the advertisement providing web page related information to the advertisement effect measurement server. Digital signage device comprising a code for transmitting. The apparatus of claim 1,
When the identifier of the digital signage device and the advertisement providing web page related information are received by the advertisement effect measurement server,
And displaying on the display module the advertisement providing web page provided by the advertisement effect measurement server or a network entity linked with the advertisement effect measurement server. 3. The apparatus of claim 2,
Digital signage device characterized in that for transmitting the product-related information provided through the advertisement providing web page displayed on the display module to the advertisement effect measurement server. 3. The apparatus of claim 2,
Digital signage device, characterized in that for transmitting the information on the goods sold through the advertisement providing web page displayed on the display module to the advertisement effect measurement server. 3. The apparatus of claim 2,
Digital signage device, characterized in that for transmitting the information on the service provided through the advertisement providing web page displayed on the display module to the advertisement effect measurement server. 5. The apparatus of claim 4,
And controlling the electronic device to display store-related information for receiving the sold product on the display module or display store-related information for receiving the sold product. A communication module for receiving, from the other electronic device, an identifier of the digital signage device and information related to an advertisement providing web page obtained by photographing and decoding an encrypted code provided by another electronic device by the digital signage device; And
And a control unit which analyzes an advertisement effect through the digital signage device based on the identifier of the digital signage device and the advertisement providing web page related information. 8. The apparatus of claim 7,
When the identifier of the digital signage device and the advertisement providing web page related information are received from the other electronic device,
And controlling the digital signage device to display the advertisement providing web page provided by the advertisement effect measuring server or another network entity linked with the advertisement effect measuring server. The method of claim 8, wherein the control unit,
And an advertisement effect measuring server calculating a product advertisement effect through the digital signage device based on the information on the product provided through the advertisement providing web page displayed on the digital signage device. The method of claim 8, wherein the control unit,
And a product selling effect through the digital signage device, based on the information on the product sold through the advertisement providing web page displayed on the digital signage device. The method of claim 8, wherein the control unit,
And an effect of providing a service through the digital signage device based on information on a service provided through the advertisement providing web page displayed on the digital signage device. 11. The apparatus according to claim 10,
Advertising effect, characterized in that for controlling the other electronic device to display the store-related information that can receive the sold goods on the digital signage device, or display the store-related information that can receive the sold goods. Measure server.
KR1020120011052A 2012-02-03 2012-02-03 Digital signage device and advertisement effect measurement server KR20130100830A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101638146B1 (en) * 2015-12-24 2016-07-11 주식회사 마스피플 Method for providing beacon commercial service
KR20180062619A (en) * 2016-12-01 2018-06-11 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing digital signage
WO2022025547A1 (en) * 2020-07-28 2022-02-03 주식회사 노크 Method, system, and non-transitory computer-readable recording medium for managing augmented reality interface for content being provided by digital signage
KR20220014235A (en) * 2020-07-28 2022-02-04 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing augmented reality interface related to contents provided on digital signage
KR20230014593A (en) * 2021-07-21 2023-01-30 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing augmented reality interface related to contents provided on digital signage
KR20230063118A (en) 2021-11-01 2023-05-09 주식회사 앤디비젼 System and Method for preventing from the action of breaking display

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101638146B1 (en) * 2015-12-24 2016-07-11 주식회사 마스피플 Method for providing beacon commercial service
KR20180062619A (en) * 2016-12-01 2018-06-11 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing digital signage
WO2022025547A1 (en) * 2020-07-28 2022-02-03 주식회사 노크 Method, system, and non-transitory computer-readable recording medium for managing augmented reality interface for content being provided by digital signage
KR20220014235A (en) * 2020-07-28 2022-02-04 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing augmented reality interface related to contents provided on digital signage
KR20230014593A (en) * 2021-07-21 2023-01-30 주식회사 노크 Method, system and non-transitory computer-readable recording medium for managing augmented reality interface related to contents provided on digital signage
KR20230063118A (en) 2021-11-01 2023-05-09 주식회사 앤디비젼 System and Method for preventing from the action of breaking display

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