CN104573901A - Catering marketing data management system and method thereof - Google Patents
Catering marketing data management system and method thereof Download PDFInfo
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- CN104573901A CN104573901A CN201310532827.2A CN201310532827A CN104573901A CN 104573901 A CN104573901 A CN 104573901A CN 201310532827 A CN201310532827 A CN 201310532827A CN 104573901 A CN104573901 A CN 104573901A
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- 238000013523 data management Methods 0.000 title claims abstract description 44
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- 238000009434 installation Methods 0.000 claims description 111
- 235000013305 food Nutrition 0.000 claims description 85
- 238000007726 management method Methods 0.000 claims description 23
- 230000005540 biological transmission Effects 0.000 claims description 18
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- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention discloses a catering marketing data management system and a method thereof. The server comprises a mobile terminal database and a near field terminal database. The mobile end database includes mobile identification tags for a plurality of mobile electronic devices. The near-field database comprises the local catering marketing data. The near-field electronic devices are respectively arranged in different areas. The near field electronic device comprises a processing unit, a storage unit, a network interface and a wireless communication module. The storage unit stores the near field identification tag for the server to identify the near field electronic device. The wireless communication module is used for carrying out wireless communication with the mobile electronic device. After the near-field electronic device accesses the local catering marketing data in the near-field database through the network interface, the local catering marketing data is transmitted to the mobile electronic device through the wireless communication module.
Description
Technical field
The present invention is a kind of data management system and method thereof, particularly a kind of System and method for being managed electronic apparatus by cloud server in conjunction with multiple near fields electronic installation with the food and drink marketing data with suitable ground property.
Background technology
Known point of sale service device (Point of Sales, POS) mostly is the chargeable service being used in sales counter checkout.Generally speaking, being Client/Server(client/server in point of sale service) under framework, the POS device that business businessman is arranged be that client (client) holds, the bank server line held with server (server).When consumer settles accounts, show contact or non-contact credit card at sales counter, POS terminal can read the credit card information of consumer, and by network connectivity to bank server, has held credit card account closing procedure at server.
But when the consumer's number at strong point of doing business is more, the situation that sales end is had more visitors or business than one can attend to usually occurs, consumer in sales counter bumper-to-bumper of ordering, and still to have vacant position in seat or the consumer having started to have dinner immediately cannot accept the follow-up service of being correlated with.Especially, when sales end is understaffed, consumer cannot enjoy more perfect service.But most of the time, the service that consumer needs mostly is informational switching requirement, and sales end properly cannot respond the response of these information one by one, and causes situation disorder in shop.
Summary of the invention
In view of this, the problem that the present invention mainly solves is, propose a kind of food and drink marketing data administrative skill with suitable ground property to provide user to use hand-held device rapidly respectively in zones of different and to obtain the suitable ground property food and drink marketing data different because of region expediently, make the user in each region reach the management of spontaneity and independence according to the instruction of these suitable ground property food and drink marketing datas.
The present invention discloses a kind of food and drink marketing data management system with suitable ground property.The food and drink marketing data management system with suitable ground property of embodiment of the present invention disclosure comprises the server with multiple database, and wherein these databases comprise mobile terminal database and near field client database.Above-mentioned mobile terminal database comprises the mobile identification label of multiple electronic apparatus, and near field client database comprises many suitable ground property food and drink marketing datas.In addition, the food and drink marketing data management system with suitable ground property of embodiment of the present invention disclosure comprises at least one near field electronic installation, and these near field electronic installations are connected with server respectively by the Internet.These near field electronic installations are arranged at different regions respectively.Near field electronic installation comprises processing unit, storage element.Near field identification label is stored, for providing server identification near field electronic installation in above-mentioned storage element.Near field electronic installation also comprises network interface and wireless communication module, and network interface and wireless communication module are respectively coupled to processing module.The data of access by these databases in the Internet access server, and are transferred to wireless communication module by network interface.The wireless communication module of near field electronic installation is used for setting up radio communication with electronic apparatus, also be, when the wireless communication module of near field electronic installation receives the mobile identification label of electronic apparatus, network interface can via the Internet to the suitable ground property food and drink marketing data in the client database of server access near field.Further, network interface transfers data to wireless communication module, feeds back this suitable ground property food and drink marketing data to the electronic apparatus of request msg by this wireless communication module.
The present invention discloses a kind of suitable ground property food and drink marketing data management method in addition.This method is applicable to ground property food and drink marketing data management system.First the method that the embodiment of the present invention discloses comprises the steps:, the near field electronic installation being arranged at zones of different first can set up line by the Internet and server.Then, near field electronic installation can receive the suitable ground property food and drink marketing data be stored in the near field client database of server.So, when near field electronic installation sense electronic apparatus enter in one section of communication range time, near field electronic installation can the mobile identification label of record move electronic installation, and suitable ground property food and drink marketing data is sent to electronic apparatus.
Accordingly, the user that the food and drink marketing data management system with suitable ground property that the present invention proposes according to embodiment and method thereof are supplied to zones of different sets up radio communication line with electronic apparatus and near field electronic installation, reach the data management varied in different localities thus, and make service provider be convenient to manage user and the suitable ground property food and drink marketing data in this region, such as relevant marketing, consumption or service data.Therefore, food and drink marketing data management system and the method thereof of suitable ground property that what the present invention proposed have can reach the vertical integration management of service and the saving of human cost.
In order to technology, method and effect that the present invention takes for realizing set object further can be understood, refer to following detailed description for the present invention, accompanying drawing, believe object of the present invention, feature and feature, when being goed deep into thus and concrete understanding, but accompanying drawing and annex only provide reference and explanation, are not used for being limited the present invention.
Accompanying drawing explanation
Figure 1A is the food and drink marketing data management system schematic diagram with suitable ground property of the present invention according to an exemplary embodiment.
Figure 1B is the memory function block diagram of the server of the present invention according to an exemplary embodiment.
Fig. 1 C is the functional-block diagram of the near field electronic installation of the present invention according to an exemplary embodiment.
Fig. 2 is the schematic flow sheet with the food and drink marketing data management method of suitable ground property of the present invention according to an exemplary embodiment.
Fig. 3 A is the present invention's having in the food and drink marketing data management method of suitable ground property according to an exemplary embodiment, and server provides electronic apparatus to browse and adds the schematic flow sheet of merchant data.
Fig. 3 B is that the present invention having in the food and drink marketing data management method of suitable ground property according to an exemplary embodiment, the schematic flow sheet of near field electronic installation management electronic apparatus.
Fig. 4 is that the present invention having in the food and drink marketing data management method of suitable ground property according to an exemplary embodiment, and near field electronic installation provides electronic apparatus to have the schematic flow sheet of the food and drink marketing data of suitable ground property.
[symbol description]
101: server
1010: mobile terminal database
1011: interest inventory
1012: near field client database
1013: merchant data
1014: member database
1015: suitable ground property food and drink marketing data
1016: application database
103,105,107: region
1030,1050,1070: near field electronic installation
1032,1034,1052,1072,1074,1076: electronic apparatus
109: near field electronic installation
1090: processing unit
1092: network interface
1094: wireless communication module
1096: storage element
1098: defeated in/out unit
S201, S203, S205, S207, S209, S211, S213, S215, S301, S303, S305, S307, S309, S311, S401, S403: step
Embodiment
Hereinafter, will illustrate that various exemplary embodiment of the present invention describes the present invention in detail by accompanying drawing.But concept of the present invention may embody in many different forms, and should not be construed as and be limited to set forth exemplary embodiment herein.In addition, identical in accompanying drawing reference number can in order to element like representation class.
Generally speaking, the present invention relates to a kind of food and drink marketing data management system with suitable ground property, the all services being dispersed in the hotel owner of regional, dining room, cinema, sight-seeing resort or museum etc. indoor or outdoors provider location provide carried out connecting and managing by the Internet, the user be such as supplied near provider location is correlated with the user of propaganda marketing message or management participation activity near provider location.For the operator of provider location or supvr, especially for the administrator having many different classes of enterprises, do not need marketing and the management effect that can reach enterprise operation according to the standard operating procedure (SOP) of different business classification.
Please refer to Figure 1A, Figure 1A is the food and drink marketing data management system schematic diagram with suitable ground property according to an exemplary embodiment.The food and drink marketing data management system 10 with suitable ground property of the present invention's proposition comprises server 101 and near field electronic installation 1030,1050,1070.Near field electronic installation 1030,1050,1070 is connected with server 101 via the Internet respectively.As shown in Figure 1A, the square frame of dotted line is respectively region 103,105,107, namely the data represented in these regions have high relevance, and electronic apparatus transmits respectively by near field electronic installation 1030,1050,1070 and/or receives the food and drink marketing data that at least one has suitable ground property.Such as, the electronic apparatus 1032,1034 in region 103 by communication via the archives near field electronic installation 1030 access server 101.In like manner, the mobile device 1052 in region 105 by communication via the archives near field electronic installation 1050 access server 101; And, the electronic apparatus 1072,1074,1076 in region 107 by communication via the archives near field electronic installation 1070 access server 101.
In exemplary embodiment provided by the invention, near field electronic installation 1030,1050,1070 can read data that server 101 stores and feeds back to electronic apparatus 1032,1034,1052,1072,1074,1076 to reply the request of these electronic apparatus, near field electronic installation 1030,1050,1070 not by limitation for similarly being that the repeater function of swap server archives uses.Furthermore, region 103,105,107 is set-up site according near field electronic installation 1030,1050,1070 and forms the region of logicality, represents that the electronic apparatus in these regions can read suitable ground property food and drink marketing data relevant to these regions on server 101.Such as, near field electronic installation 1030,1050,1070 can be arranged at the indoor or outdoors position of entity, in these positions may be sell, hire out or any for managing march into the arena and/or the appear on the scene user in a certain region or the position of consumer, the place that such as dining room, cinema, bar, parking lot, department store, amusement park, business garden etc. are similar, especially the import and export in these places, using the use that the marketing advertisement of being correlated with as this region, the exchange of fitting ground property food and drink marketing data or number management and control and/or order checkout etc. are similar.It should be noted, above-mentioned listed place and uses thereof only illustrates as example, not for limiting to enforcement of the present invention.
Server 101 has multiple database, stores the different data corresponding towards user respectively.Please refer to Figure 1B, Figure 1B is the memory function block diagram of the server of the present invention according to an exemplary embodiment.Server 101 comprises mobile terminal database 1010, near field client database 1012 and application database 1016.Mobile terminal database 1010 stores and allly once carried out wireless transmission by near field electronic installation and obtained the data of the electronic apparatus of the data on server 101, the unique identifier (Unique Identification Number, UID) of such as electronic apparatus.Specifically, when wireless transmission line set up by electronic apparatus and near field electronic installation, the UID of electronic apparatus can be transferred to server 101 and be stored in mobile terminal database 1010 by near field electronic installation.
Near field client database 1012 stores the data associated with region 103,105,107 that near field electronic installation 1030,1050,1070 is supplied to electronic apparatus respectively.Near-field Data storehouse 1012 comprises merchant data 1013.For example, the region 105 arranging near field electronic installation 1050 is a dining room, and what therefore merchant data 1013 stored is the data that the menu information in dining room, preferential activity, address, dining room, transport information etc. possess advertizing or marketing character.After wireless transmission line set up by electronic apparatus 1052 and near field electronic installation 1050, near field electronic installation 1050 reads the merchant data 1013 that server 101 associates with region 105 by the Internet, and with the data such as menu information, preferential activity, address, dining room, transport information in wireless transmission method feedback dining room to electronic apparatus 1052.Thus, in the present embodiment, electronic apparatus 1052 obtains relevant marketing or the ad data in dining room via near field electronic installation 1050 wireless communication transmissions mode.
In addition, the application database 1016 of server 101 stores multiple application program, such as application program of mobile phone (App).In the embodiment that the present invention proposes, application program of mobile phone can be provided by server 101 supplier or developer, make to be positioned at all electronic apparatus that each place is not limited to any region all by internet connection service device 101 to download and to install application program of mobile phone, make electronic apparatus can obtain the merchant data 1013 of regional thus.For example, the electronic apparatus of arbitrary installation application program of mobile phone can provide user to browse relevant merchant data 1013, thus, electronic apparatus is not limited to position and can learns all merchant data 1013 be stored in server 101 whenever and wherever possible.
Meanwhile, mobile terminal database 1010 also comprises interest inventory 1011, stores the interested merchant data 1013 of user of electronic apparatus.Such as, user performs the related data that application program of mobile phone browses all dining rooms on server 101, cinema, amusement park or parking lot etc. similar site, user by application program of mobile phone by interested target storage in interest inventory 1011, thus, user can navigation interest inventory 1011 repeatedly, the destination of person's management for preferentially visiting easy to use.On the other hand, also the design of visible handset application program, there is provided user by interested target by program storage in the machine, the present invention is not specially limited the design of application program of mobile phone, and the visual actual demand of those of ordinary skill in the art realizes with different embodiments respectively.
Multiple referring to Figure 1A and Figure 1B, electronic apparatus 1052 can after setting up wireless transmission line with near field electronic installation 1050, and near field electronic installation 1050 reads the near field client database 1012 of server 101 by the Internet.Near field client database 1012 comprises member database 1014, provides the operator's management arranging near field electronic installation 1050 once browsed or to the service of this operator or the interested electronic apparatus user of relevant information.For example, electronic apparatus 1052 performs the service or businessman that operator that application program of mobile phone browses to region 105 provides, and the network virtual StoreFront that user can provide via this businessman adds member.The member data such as name, phone, address etc. of user can be stored in member database 1014.Thus, user adds member by application program of mobile phone, and businessman manages member by member database 1014, further sends relevant marketing advertisement or lastest imformation to member.
On the other hand, the merchant data 1013 that the present invention proposes near field client database 1012 according to another exemplary embodiment also comprises suitable ground property food and drink marketing data 1015.Please referring again to Figure 1A and Figure 1B, wireless transmission line set up by electronic apparatus 1052 and near field electronic installation 1050, wireless transmission line described here is wireless near field communication (Near Field Communication) transmission, and electronic apparatus 1052 needs to enter region 105 and initiatively set up point-to-point connection with near field electronic installation 1050 in communication range.Then, server 101 correspondingly can feed back the suitable ground property food and drink marketing data 1015 associated with near field electronic installation 1050.In some viewpoints, the suitable ground property food and drink marketing data 1015 associated with region 105 refers to the data management of all closure activities in region 105.For example, near field electronic installation 1050 is arranged in dining room, and the closure activity therefore associated with region 105 is that consumer waits position to dining room until paid the bill leave dining room everything therebetween.That is, in this embodiment, suitable ground property food and drink marketing data 1015 be store to check card near field, the inquiry of on-the-spot seat, reservation booking, menu or commodity data, seat announcement information, data the table or turn table data, order more new data, checkout payment data and questionnaire fill in the similar data of data etc. of ordering in place.Thus, all users that dining room supvr upgrades these data to manage in region 105 by near field electronic installation 1050 repeatedly (are also, in figure ia, dining room supvr's ALARA Principle holds the user of electronic apparatus 1052), to assist the user in region 105, instruction can supply the relevant trend of service at present.Illustrate again, in the embodiment that the present invention proposes, user in the scope of region 103,105,107, wherein said scope refers to the scope of logicality, also namely allly to serve in 103,105,107 with region or the user of related electronic apparatus of trooping, adhere to zones of different separately from the user of different service contextual, not refer to actual geographical coverage area or actual any communication range at this.
In order to the clearer embodiment details with the food and drink marketing data management system of suitable ground property provided by the invention, below will be arranged at dining room with near field electronic installation 1050 and make example, be described in detail in respectively in the system of the present invention's proposition, the suitable ground property food and drink marketing data 1015 associated with region 105 operates for the actual management of the user using electronic apparatus 1052.
Specifically, in the present embodiment, near field electronic installation 1050 is the point of sale management devices (Point of Sale, POS) with short-range communication chip, and electronic apparatus 1052 can carry out the mobile phone of wireless near field communication with this point of sale management devices.When the suitable ground property food and drink marketing data 1015 related to is when checking card data, such as, show its mobile phone when restaurant employee is on and off duty and near field electronic installation is responded to, the record of data of checking card can be completed.When the suitable ground property food and drink marketing data 1015 related to is on-the-spot seat data queries, user can learn the situation of having a full house in dining room by mobile phone inductive near field electronic installation, and application program of mobile phone also can point out user whether to preengage candidate seat, to obtain the number of booking candidate.Especially, near field electronic installation can transmit seat situation to electronic apparatus according to on-the-spot seat data query and seat announcement information.When the suitable ground property food and drink marketing data 1015 related to be in place order data time, user completes by mobile phone inductive near field electronic installation and orders, and kitchen makes meal by the data of server 101 for user in addition.
In addition, in an alternative embodiment of the invention, the relevant running of bill checkout can also be comprised.Such as, when the suitable ground property food and drink marketing data 1015 related to be checkout payment data time, user by mobile phone (especially there is the mobile phone of credit card funded payment function) inductive near field electronic installation, to complete payment.Especially, after near field electronic installation completes the bill account closing procedure of user, can be stored in the checkout payment data that should move identification label in the near field client database of server further.These data are all by being stored near field client database 1012 with the near field electronic installation of server 101 line.It should be noted, suitable ground property food and drink marketing data 1015 is also relevant with service provider, dissimilar service provider has different suitable ground property food and drink marketing datas 1015, the present invention is also not intended to using these data as restriction, and the visual actual demand of those of ordinary skill in the art does different designs for suitable ground property food and drink marketing data 1015.
With another aspect, continuity above-described embodiment, the user holding electronic apparatus 1052 is transmitted by the wireless near field communication of electronic apparatus 1052 with near field electronic installation 1050, obtain the suitable ground property food and drink marketing data 1015 that server 101 feeds back, user directly can learn the information about having dinner in dining room thus, such as current queue number.It should be noted, the exemplary embodiment that the present invention proposes uses as explanation, is not limited to the example in dining room, and the system that the region of any closure activity all can be proposed by the present invention realizes.
Thus, the food and drink marketing data management system with suitable ground property of the present invention's proposition is supplied to the user of near field electronic installation (such as, the operator in dining room) management of more convenient and vertical integration, except providing employee's mechanism of checking card to carry out except personnel management, the system proposed by the present invention for each details dynamic data of the user (personnel that such as, the consumer in dining room, the employee in dining room or the user that is interested in for dining room message etc. are relevant with dining room) about electronic apparatus in dining room carries out systematic management.In addition, the system that the present invention proposes can also be supplied to the conforming management of large enterprise, the data management of such as same detail, can also reach the effect of saving manpower and handling cost thus.In addition, the food and drink marketing data management system with suitable ground property provided by the invention also can reduce the management complexity of newly-created enterprise, supvr does not need to spend extra thought to conceive administrative mechanism, and these data all can complete management by the mobile phone of user, near field electronic installation and server, make consumer not need to arrive sales counter constantly manually to inquire, cellie or consumer are provided consumption experience thus more smoothly.
Please refer to Fig. 1 C, Fig. 1 C is the functional-block diagram of the near field electronic installation of the present invention according to an exemplary embodiment.Near field electronic installation 109 comprises processing unit 1090, network interface 1092 and wireless communication module 1094.Processing unit 1090 is coupled to network interface 1092 and wireless communication module 1094.Specifically, network interface 1092 by Internet connection in server 101, with the database on access server 101.When network interface 1092 receives data, processing unit 1090 can according to instruction transmission data.Such as, via wireless communication module 1094 by data feedback to mobile phone.Near field electronic installation 109 also comprises storage element 1096 and defeated in/out unit 1098.Storage element 1096 for storing the unique identifier (UID) of near field electronic installation 109, near field electronic installation 109 by UID to server 101 obtain checking and line login, make server 101 be identified near field electronic installation 109.Near field electronic installation 109 receives the input of user by defeated in/out unit 1098, and such as defeated in/out unit 1098 is numeric keypads of nine grids, and has related data when display screen sets up radio communication in order to display and electronic apparatus.
It should be noted that, the near field electronic installation 1030,1050,1070 proposed in the present invention is such as near field communication (Near Field Communication, NFC) POS machine, wireless communication module 1094 is NFC chip modules, and electronic apparatus 1032,1034,1052,1072,1074,1076 is such as the mobile handsets with NFC chip module.Thus, these near field electronic installations can respond to these electronic apparatus respectively, carry out the transmission of wireless near field communication data in communication range.In addition, the near field electronic installation that the present invention proposes also can read has radio-frequency (RF) identification (Radio Frequency Identification, RFID) credit card of label, credit card users can be held this credit card and carry out Secure Transaction in the mode of inductive near field electronic installation.
Fig. 2 is the schematic flow sheet with the food and drink marketing data management method of suitable ground property of the present invention according to an exemplary embodiment.Please refer to Fig. 2, in step S201, near field electronic installation starts to provide data to carry out network connectivity to all needing before electronic apparatus with server, and to guarantee that data all can be uploaded onto the server, and the data sending electronic apparatus to are all latest updates.Then, in step S203, the wireless communication module of near field electronic installation receives the mobile identification label of electronic apparatus in communication range with communication.Further, this method is in step S205, and near field electronic installation, according to the database in mobile identification label comparison server, judges that this moves identification label and whether has been stored in the client database of near field.Not yet be present in Near-field Data storehouse if this moves identification label, representing this electronic apparatus is the data that first passage near field electronic installation reads on server, then the mobile identification label of association can be stored in the near field client database of server by near field electronic installation.If this moves identification label be present near field client database, then in step S209, near field electronic installation is stored in suitable ground property food and drink marketing data in server to electronic apparatus, to be supplied to the up-to-date data in this region of electronic apparatus according to the request transmission of electronic apparatus.
Then, in step S211, the suitable ground property food and drink marketing data that near field electronic installation reception server responds also sends electronic apparatus to, such as on-the-spot seat inquiry, reservation booking, seat announcement information, data the table or turn table data, order more new data, settle accounts payment data and questionnaire fill in data etc. of ordering in place, user learns on-the-spot situation according to these information that electronic apparatus receives, such as dining room have a full house or be discharged to seat, dining room, the data ordered in scene or the bill detailed catalogue and the amount of money etc. of checkout.In step S213, after near field electronic installation judges the request that electronic apparatus is paid the bill, near field electronic installation receives the account closing procedure of electronic apparatus, such as, carry out bank credit card server line with NFC mobile phone credit card inductive near field electronic installation and complete payment or pay the bill with contact or non-contact credit card.Near field server after user completes payment, in step S215, can be stored in the checkout payment data that should move identification label in the client database of near field.If do not complete payment, then get back to step S211, electronic apparatus continues the consume activity carrying out this region according to suitable ground property food and drink marketing data.
Please referring again to Figure 1A to Figure 1B, electronic apparatus 1052 is in region 105, set up line with close range wireless communication modes, Bluetooth wireless transmission or Wi-Fi communication and near field electronic installation 1050, near field electronic installation 1050 is according to the data of UID comparison member database 1014 of electronic apparatus 1052 and the access record of record move electronic installation 1052.Then, user is by touching electronic apparatus 1052 and near field electronic installation 1050 or close contact, from near field electronic installation 1050 obtain want the information learnt or want the service that obtains, the holding time inquiry of each seat, such as dining room, recent preferential activity, brand introduction, sisters shop information, menu services etc.Thus, near field electronic installation 1050 promptly can meet the different demands of all users.
Fig. 3 A is the present invention's having in the food and drink marketing data management method of suitable ground property according to an exemplary embodiment, and server provides electronic apparatus to browse and adds the schematic flow sheet of merchant data.The diagram that this flow process provides illustrates that user can use electronic apparatus to become the member of businessman interested, and does not need to complete consumption in advance.First, in step S301, electronic apparatus is in any place by the application database of internet connection service device.Now, electronic apparatus is not limited in any regional extent, or by near field electronic installation using the medium as reading server.Then, after electronic apparatus logins server, in step S303, electronic apparatus performs to be downloaded and installs application program of mobile phone.Application program of mobile phone can be the related application of server provider, provides the purposes of marketing data as these businessmans or operator.In step S305, electronic apparatus logins server and after reading near field client database, user adds interest inventory for interested businessman, and/or adds member database with user's identity data that mobile identification label associates.The electronic apparatus adding member database in step S307, can transmit relevant merchant data to electronic apparatus by application program of mobile phone.
Fig. 3 B is that the present invention having in the food and drink marketing data management method of suitable ground property according to an exemplary embodiment, the schematic flow sheet of near field electronic installation management electronic apparatus.In the system that the present invention proposes, near field electronic installation can be set up radio connecting with electronic apparatus and learn its mobile electron label in communication range, asks, as step S309 with the user according to this mobile electron tag response electronic apparatus.Electronic apparatus in communication range (such as, wireless near field communication, Bluetooth wireless communication or other communications) suitable ground property food and drink consumer requests is sent near field electronic installation, such as, time near user's hand-held mobile electronic device near field electronic installation, reply electronic apparatus with radio communication connection mode.In step S311, near field electronic installation can transmit the relevant suitable ground property food and drink marketing data of replying electronic apparatus, such as, candidate number, the related data of carrying out consuming in this region that wait number of still needing or the full situation at seat etc. are similar registered when marching into the arena of this electronic apparatus user.Specifically, these suitable ground property food and drink marketing data requests are such as relevant marketing datas in shop, dining room, such as inquiry is waited position and (if there is seat, is entered booking flow process, if without seat, enter and wait bit stream journey), preview menu (complete menu picture or simple text menu), predetermined order (menu that user will consume electronic apparatus input is to be supplied to restaurant kitchen end as the content treating dish delivery) etc. of ordering or have dinner, these similar data.The present invention not with particular contents of these suitable ground property food and drink marketing datas for restriction, any data that can be used for managing one or more region are all in category of the present invention.
Fig. 4 is that the present invention having in the food and drink marketing data management method of suitable ground property according to an exemplary embodiment, and near field electronic installation provides electronic apparatus to have the schematic flow sheet of the food and drink marketing data of suitable ground property.This process flow diagram illustrates that the functional unit of the near field electronic installation that the embodiment of the present invention proposes obtains the process of data to server.As step S401, electronic apparatus moves near the electronic installation of near field and after setting up radio communication line, the wireless communication module of near field electronic installation receives the read requests of electronic apparatus.This type of read requests is such as about the suitable ground property food and drink marketing data read requests in this region.Then, in step S403, the network interface of near field electronic installation is stored in the suitable ground property food and drink marketing data in the near field client database of server according to its access.The network interface of near field electronic installation sends with radio communication connection mode the related data accessed to electronic apparatus via wireless communication module.Be similar to above-mentioned, suitable ground property food and drink marketing data is such as marketing data in shop, dining room, be notice in place (transmit can have dinner prompting to electronic apparatus) and table or turn table (record or change dining table number), bill checkout (settle accounts with contact or non-contact credit card and record billing data in server) and experience questionnaire etc. of having dinner, these similar data.
What the embodiment of the present invention proposed has the food and drink marketing data management system and method thereof of fitting ground property, by cloud server make service provider be more convenient for managing its service data about Standard Operating Procedure, every day/data of monthly volume of business or guest's number etc., save the cost of manpower statistics, also can save the paper using cost that hard copy menu or hard copy are ordered.And, record the information of all about business or marketing the system automation that the embodiment of the present invention proposes, be convenient to the interaction between managed service provider (battalion dealer) and service acceptor (consumer) with this, allow service acceptor provide situation without the need to can immediately be learnt by the instruction of service provider in the service in this region.In addition, more make service provider can grasp the instant zone marketing of regional or business condition in multiple zones of different simultaneously.In addition, the system that the present invention proposes and method thereof have data management that is regional and wide regional coverage simultaneously, user can obtain marketing data with short-range communication on one's own initiative or receiving near field electronic installation passively pushes away the marketing data broadcast, and provides the efficient management of zonal human-based management and wide regional coverage.
The foregoing is only preferred possible embodiments of the present invention, every equalization done according to the present patent application the scope of the claims changes and modifies, and all should belong to covering scope of the present invention.
Claims (10)
1. a food and drink marketing data management system, is characterized in that, described food and drink marketing data management system comprises:
One server, described server stores multiple database, described server comprises a mobile terminal database and a near field client database, wherein said mobile terminal database comprises the multiple mobile identification label of multiple electronic apparatus, and described near field client database comprises a suitable ground property food and drink marketing data; And
One or more near fields electronic installation, described near field electronic installation is connected with described server respectively by the Internet, and is arranged in a region respectively, and described near field electronic installation comprises:
One storage element, described storage element stores a near field identification label, to provide near field electronic installation described in described server identification;
One network interface, described network interface is in order to pass through database described in the Internet access;
One wireless communication module, described wireless communication module is in order to carry out radio communication with electronic apparatus described at least one; And
One processing unit, described processing unit is respectively coupled to described storage element, described network interface and described wireless communication module;
Wherein, when a described wireless communication module in the electronic installation of described near field receives the described mobile identification label of described electronic apparatus, to be accessed the described suitable ground property food and drink marketing data in the client database of described near field by the Internet via described network interface, and via described wireless communication module, described suitable ground property food and drink marketing data is sent to described electronic apparatus, described electronic apparatus carries out different independence management respectively according to the instruction of described suitable ground property food and drink marketing data.
2. food and drink marketing data management system according to claim 1, is characterized in that, described wireless communication module is NFC chip module.
3. food and drink marketing data management system according to claim 1, is characterized in that, the mobile identification label of described electronic apparatus is the unique identifier of described electronic apparatus.
4. food and drink marketing data management system according to claim 1, it is characterized in that, described server also comprises an application database, described application database is in order to store application program of mobile phone, and described near field client database also comprises a member database, described member database is in order to store the described mobile identification label associated with described near field electronic installation and the user's identity data associated with described mobile identification label.
5. food and drink marketing data management system according to claim 2, is characterized in that, described near field electronic installation is contact POS device, NFC POS device or NFC mobile phone POS device.
6. a food and drink marketing data management method, be applicable to ground property food and drink marketing data management system, it is characterized in that, described food and drink marketing data management method comprises:
Be arranged near field electronic installation in a region by the Internet and a server line;
Described near field electronic installation receives the suitable ground property food and drink marketing data being stored in a near field client database of described server; And
When described near field electronic installation sense an electronic apparatus enter in a communication range time, described suitable ground property food and drink marketing data is also sent to described electronic apparatus by the mobile identification label of electronic apparatus described in the electronic device records of described near field, and described electronic apparatus carries out different independence management respectively according to the instruction of described suitable ground property food and drink marketing data.
7. food and drink marketing data management method according to claim 6, is characterized in that, described near field electronic installation senses described electronic apparatus and enters in described communication range and comprise:
Information to push away with a wireless transmission method and casts to described electronic apparatus by described near field electronic installation.
8. food and drink marketing data management method according to claim 7, is characterized in that, described wireless transmission method comprises the transmission of Bluetooth wireless transmission, Wi-Fi wireless transmission or wireless near field communication.
9. food and drink marketing data management method according to claim 6, it is characterized in that, described suitable ground property food and drink marketing data comprises checking card near field, on-the-spot seat data query, reservation booking, menu data, commodity data, seat announcement information, data the table or turn table data, order more new data, settle accounts payment data or questionnaire fill in data of ordering in place.
10. food and drink marketing data management method according to claim 9, it is characterized in that, the step that described electronic apparatus carries out different independence management respectively according to the instruction of described suitable ground property food and drink marketing data comprises: described electronic apparatus obtains the seat situation in described region according to described on-the-spot seat data query and described seat announcement information.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW102137902 | 2013-10-21 | ||
| TW102137902A TW201516940A (en) | 2013-10-21 | 2013-10-21 | A location-based dining-service data management system and method thereof |
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| Publication Number | Publication Date |
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| CN104573901A true CN104573901A (en) | 2015-04-29 |
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| CN201310532827.2A Pending CN104573901A (en) | 2013-10-21 | 2013-10-31 | Catering marketing data management system and method thereof |
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| TW (1) | TW201516940A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104951907A (en) * | 2015-07-21 | 2015-09-30 | 上海斐讯数据通信技术有限公司 | Seat management device, system and method |
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| TWM342566U (en) * | 2008-03-21 | 2008-10-11 | wen-zhen Cui | Display device for ushering |
| US20120254031A1 (en) * | 2011-03-29 | 2012-10-04 | Research In Motion Limited | Communication system providing near field communication (nfc) transaction features and related methods |
| TW201314614A (en) * | 2011-09-30 | 2013-04-01 | Nat Univ Chin Yi Technology | Catering management system using near field communication |
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- 2013-10-21 TW TW102137902A patent/TW201516940A/en unknown
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|---|---|---|---|---|
| TWM342566U (en) * | 2008-03-21 | 2008-10-11 | wen-zhen Cui | Display device for ushering |
| US20120254031A1 (en) * | 2011-03-29 | 2012-10-04 | Research In Motion Limited | Communication system providing near field communication (nfc) transaction features and related methods |
| TW201314614A (en) * | 2011-09-30 | 2013-04-01 | Nat Univ Chin Yi Technology | Catering management system using near field communication |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104951907A (en) * | 2015-07-21 | 2015-09-30 | 上海斐讯数据通信技术有限公司 | Seat management device, system and method |
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| TW201516940A (en) | 2015-05-01 |
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