JP6694018B2 - メディアインプレッション及び検索語に対する分散型ユーザ情報を収集するための方法及び装置 - Google Patents
メディアインプレッション及び検索語に対する分散型ユーザ情報を収集するための方法及び装置 Download PDFInfo
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Description
Claims (21)
- デバイスの使用をモニタするための方法であって、
プロセッサにより命令を実行することにより、クッキーを使用しないアプリケーションの使用に基づいて第1の識別子及び第2の識別子を収集するステップであって、前記第1の識別子は、前記デバイス及び前記デバイスのユーザのうちの少なくとも一方を、前記第1の識別子に関連付けられた第1のユーザ情報を記憶している第1のデータベース所有者に対して特定し、前記第2の識別子は、前記デバイス及び前記デバイスのユーザのうちの少なくとも一方を、前記第2の識別子に関連付けられた第2のユーザ情報を記憶している第2のデータベース所有者に対して特定する、ステップと、
第1のネットワーク通信を介して、前記第1の識別子を、前記第1のデータベース所有者に関連付けられた第1のサーバに送信するステップと、
第2のネットワーク通信を介して、前記第2の識別子を、前記第2のデータベース所有者に関連付けられた第2のサーバに送信するステップと、
第3のネットワーク通信においてデータ収集サーバに、前記デバイスにおいて前記アプリケーションを介してアクセスされたメディアを示すメディア識別子及び前記デバイスにおける前記アプリケーションを介して使用された検索語の少なくとも一方を送信するステップと、
を含む、方法。 - 前記プロセッサにより命令を実行することにより、前記第1のデータベース所有者によるアクセスのために、前記第1の識別子を暗号化するステップと、
前記プロセッサにより命令を実行することにより、前記第2のデータベース所有者によるアクセスのために、前記第2の識別子を暗号化するステップと、をさらに含み、
前記第1の識別子を第1のサーバに送信するステップが、前記暗号化された第1の識別子を前記第1のサーバに送信することを含み、
前記第2の識別子を第2のサーバに送信するステップが、前記暗号化された第2の識別子を前記第2のサーバに送信することを含む、
請求項1に記載の方法。 - 前記暗号化された第1の識別子及び前記暗号化された第2の識別子を、単一の識別子に符号化するステップをさらに含み、
前記暗号化された第1の識別子を送信することが、前記単一の識別子を前記第1のサーバに送信することを含み、
前記暗号化された第2の識別子を送信することが、前記単一の識別子を前記第2のサーバに送信することを含む、
請求項2に記載の方法。 - 第1のデータベース所有者識別子を、前記暗号化された第1の識別子に関連付けるステップと、
第2のデータベース所有者識別子を、前記暗号化された第2の識別子に関連付けるステップと、をさらに含み、
前記第1のデータベース所有者識別子が、前記第1のデータベース所有者に対応する前記暗号化された第1の識別子を示し、
前記第2のデータベース所有者識別子が、前記第2のデータベース所有者に対応する前記暗号化された第2の識別子を示す、
請求項2に記載の方法。 - 前記第1のユーザ情報が、前記第1のデータベース所有者によって前記デバイスの前記ユーザから収集された第1の人口統計情報を含み、
前記第2のユーザ情報が、前記第2のデータベース所有者によって前記デバイスの前記ユーザから収集された第1の人口統計情報を含む、
請求項1に記載の方法。 - 前記第1のデータベース所有者が、ソーシャルネットワークサービスであり、
前記第2のデータベース所有者が、無線サービスプロバイダであり、
前記第1の識別子が、前記ソーシャルネットワークサービスに登録された前記ユーザのユーザ名を含み、
前記第2の識別子が、前記デバイスを識別するために前記無線サービスプロバイダにより使用されたデバイス識別子を含む、
請求項1に記載の方法。 - 前記第1の識別子に関連付けられたインプレッション識別子を前記第1のサーバに送信するステップと、
前記第2の識別子に関連付けられたインプレッション識別子を前記第2のサーバに送信するステップと、
前記メディア識別子及び前記検索語の少なくとも一方に関連付けられたインプレッション識別子を前記データ収集サーバに送信するステップと、をさらに含み、
前記インプレッション識別子が、前記第1のデータベース所有者及び前記第2のデータベース所有者のうちの対応するものからの前記第1のユーザ情報及び第2のユーザ情報を、前記データ収集サーバにより収集された前記メディア識別子及び前記検索語の少なくとも一方と関連付けることを容易にする、
請求項1に記載の方法。 - プロセッサと、
マシン可読命令を備えるメモリと、を備えるデバイスであって、前記マシン可読命令が、実行されたときに、前記プロセッサに少なくとも、
クッキーを使用しないアプリケーションの使用に基づいて第1の識別子及び第2の識別子を収集することであって、前記第1の識別子は、前記デバイス及び前記デバイスのユーザのうちの少なくとも一方を、前記第1の識別子に関連付けられた第1のユーザ情報を記憶している第1のデータベース所有者に対して特定し、前記第2の識別子は、前記デバイス及び前記デバイスのユーザのうちの少なくとも一方を、前記第2の識別子に関連付けられた第2のユーザ情報を記憶している第2のデータベース所有者に対して特定する、収集することと、
第1のネットワーク通信を介して、前記第1の識別子を、前記第1のデータベース所有者に関連付けられた第1のサーバに送信することと、
第2のネットワーク通信を介して、前記第2の識別子を、前記第2のデータベース所有者に関連付けられた第2のサーバに送信することと、
第3のネットワーク通信においてデータ収集サーバに、前記デバイスにおいて前記アプリケーションを介してアクセスされたメディアを示すメディア識別子及び前記デバイスにおける前記アプリケーションを介して使用された検索語の少なくとも一方を送信することと、
を実行させる、デバイス。 - 前記マシン可読命令が、前記プロセッサに対して、
前記第1のデータベース所有者によるアクセスのために、前記第1の識別子を暗号化することと、
前記第2のデータベース所有者によるアクセスのために、前記第2の識別子を暗号化することと、をさらに実行させ、
前記第1の識別子を第1のサーバに送信することが、前記暗号化された第1の識別子を前記第1のサーバに送信することを含み、
前記第2の識別子を第2のサーバに送信することが、前記暗号化された第2の識別子を前記第2のサーバに送信することを含む、
請求項8に記載のデバイス。 - 前記マシン可読命令が、前記プロセッサに対して、
前記暗号化された第1の識別子及び前記暗号化された第2の識別子を、単一の識別子に符号化することをさらに実行させ、
前記暗号化された第1の識別子を送信することが、前記単一の識別子を前記第1のサーバに送信することを含み、
前記暗号化された第2の識別子を送信することが、前記単一の識別子を前記第2のサーバに送信することを含む、
請求項9に記載のデバイス。 - 前記マシン可読命令が、前記プロセッサに対して、
第1のデータベース所有者識別子を、前記暗号化された第1の識別子に関連付けることと、
第2のデータベース所有者識別子を、前記暗号化された第2の識別子に関連付けることと、をさらに実行させ、
前記第1のデータベース所有者識別子が、前記第1のデータベース所有者に対応する前記暗号化された第1の識別子を示し、
前記第2のデータベース所有者識別子が、前記第2のデータベース所有者に対応する前記暗号化された第2の識別子を示す、
請求項9に記載のデバイス。 - 前記第1のユーザ情報が、前記第1のデータベース所有者によって前記デバイスの前記ユーザから収集された第1の人口統計情報を含み、
前記第2のユーザ情報が、前記第2のデータベース所有者によって前記デバイスの前記ユーザから収集された第1の人口統計情報を含む、
請求項8に記載のデバイス。 - 前記第1のデータベース所有者が、ソーシャルネットワークサービスであり、
前記第2のデータベース所有者が、無線サービスプロバイダであり、
前記第1の識別子が、前記ソーシャルネットワークサービスに登録された前記ユーザのユーザ名を含み、
前記第2の識別子が、前記デバイスを識別するために前記無線サービスプロバイダにより使用されたデバイス識別子を含む、
請求項8に記載のデバイス。 - 前記マシン可読命令が、前記プロセッサに対して、
前記第1の識別子に関連付けられたインプレッション識別子を前記第1のサーバに送信することと、
前記第2の識別子に関連付けられたインプレッション識別子を前記第2のサーバに送信することと、
前記メディア識別子及び前記検索語の少なくとも一方に関連付けられたインプレッション識別子を前記データ収集サーバに送信することと、をさらに実行させ、
前記インプレッション識別子が、前記第1のデータベース所有者及び前記第2のデータベース所有者のうちの対応するものからの前記第1のユーザ情報及び第2のユーザ情報を、前記データ収集サーバにより収集された前記メディア識別子及び前記検索語の少なくとも一方と関連付けることを容易にする、
請求項8に記載のデバイス。 - 命令を備える有形のマシンアクセス可能記憶媒体であって、前記命令が、実行されたときに、プロセッサに対して少なくとも、
クッキーを使用しないアプリケーションの使用に基づいて第1の識別子及び第2の識別子を収集することであって、前記第1の識別子は、デバイス及び前記デバイスのユーザのうちの少なくとも一方を、前記第1の識別子に関連付けられた第1のユーザ情報を記憶している第1のデータベース所有者に対して特定し、前記第2の識別子は、前記デバイス及び前記デバイスのユーザのうちの少なくとも一方を、前記第2の識別子に関連付けられた第2のユーザ情報を記憶している第2のデータベース所有者に対して特定する、収集することと、
第1のネットワーク通信を介して、前記第1の識別子を、前記第1のデータベース所有者に関連付けられた第1のサーバに送信することと、
第2のネットワーク通信を介して、前記第2の識別子を、前記第2のデータベース所有者に関連付けられた第2のサーバに送信することと、
第3のネットワーク通信においてデータ収集サーバに、前記デバイスにおいて前記アプリケーションを介してアクセスされたメディアを示すメディア識別子及び前記デバイスにおける前記アプリケーションを介して使用された検索語の少なくとも一方を送信することと、
を実行させる、有形のマシンアクセス可能記憶媒体。 - 前記命令が、前記プロセッサに対して、
前記第1のデータベース所有者によるアクセスのために、前記第1の識別子を暗号化することと、
前記第2のデータベース所有者によるアクセスのために、前記第2の識別子を暗号化することと、をさらに実行させ、
前記第1の識別子を第1のサーバに送信することが、前記暗号化された第1の識別子を前記第1のサーバに送信することを含み、
前記第2の識別子を第2のサーバに送信することが、前記暗号化された第2の識別子を前記第2のサーバに送信することを含む、
請求項15に記載の有形のマシンアクセス可能記憶媒体。 - 前記命令が、前記プロセッサに対して、
前記暗号化された第1の識別子及び前記暗号化された第2の識別子を、単一の識別子に符号化することをさらに実行させ、
前記暗号化された第1の識別子を送信することが、前記単一の識別子を前記第1のサーバに送信することを含み、
前記暗号化された第2の識別子を送信することが、前記単一の識別子を前記第2のサーバに送信することを含む、
請求項16に記載の有形のマシンアクセス可能記憶媒体。 - 前記命令が、前記プロセッサに対して、
第1のデータベース所有者識別子を、前記暗号化された第1の識別子に関連付けることと、
第2のデータベース所有者識別子を、前記暗号化された第2の識別子に関連付けることと、をさらに実行させ、
前記第1のデータベース所有者識別子が、前記第1のデータベース所有者に対応する前記暗号化された第1の識別子を示し、
前記第2のデータベース所有者識別子が、前記第2のデータベース所有者に対応する前記暗号化された第2の識別子を示す、
請求項16に記載の有形のマシンアクセス可能記憶媒体。 - 前記第1のユーザ情報が、前記第1のデータベース所有者によって前記デバイスの前記ユーザから収集された第1の人口統計情報を含み、
前記第2のユーザ情報が、前記第2のデータベース所有者によって前記デバイスの前記ユーザから収集された第1の人口統計情報を含む、
請求項15に記載の有形のマシンアクセス可能記憶媒体。 - 前記第1のデータベース所有者が、ソーシャルネットワークサービスであり、
前記第2のデータベース所有者が、無線サービスプロバイダであり、
前記第1の識別子が、前記ソーシャルネットワークサービスに登録された前記ユーザのユーザ名を含み、
前記第2の識別子が、前記デバイスを識別するために前記無線サービスプロバイダにより使用されたデバイス識別子を含む、
請求項15に記載の有形のマシンアクセス可能記憶媒体。 - 前記命令が、前記プロセッサに対して、
前記第1の識別子に関連付けられたインプレッション識別子を前記第1のサーバに送信することと、
前記第2の識別子に関連付けられたインプレッション識別子を前記第2のサーバに送信することと、
前記メディア識別子及び前記検索語の少なくとも一方に関連付けられたインプレッション識別子を前記データ収集サーバに送信することと、をさらに実行させ、
前記インプレッション識別子が、前記第1のデータベース所有者及び前記第2のデータベース所有者のうちの対応するものからの前記第1のユーザ情報及び第2のユーザ情報を、前記データ収集サーバにより収集された前記メディア識別子及び前記検索語の少なくとも一方と関連付けることを容易にする、
請求項15に記載の有形のマシンアクセス可能記憶媒体。
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