JP2010508181A5 - - Google Patents
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- JP2010508181A5 JP2010508181A5 JP2009535290A JP2009535290A JP2010508181A5 JP 2010508181 A5 JP2010508181 A5 JP 2010508181A5 JP 2009535290 A JP2009535290 A JP 2009535290A JP 2009535290 A JP2009535290 A JP 2009535290A JP 2010508181 A5 JP2010508181 A5 JP 2010508181A5
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- 230000004913 activation Effects 0.000 claims 32
- 239000000758 substrate Substances 0.000 claims 17
- 239000000463 material Substances 0.000 claims 4
- 230000003213 activating Effects 0.000 claims 1
- 230000005540 biological transmission Effects 0.000 claims 1
- 238000001514 detection method Methods 0.000 claims 1
- 230000003287 optical Effects 0.000 claims 1
Claims (25)
- 印刷材料をその上に有する薄型、柔軟性基板;
前記基板中に配置された電池;
前記基板中に且つ前記電池と電気的に交信して配置される起動素子;および
前記基板中に且つ前記電池および前記起動素子と電気的に交信して配置される出力デバイスを含み、
前記基板、前記電池、前記起動素子、および前記出力デバイスが前記基板の前記の薄型且つ柔軟な性質を相当に維持するよう前記電池、前記起動素子、および前記出力デバイスが前記基板内に配置され;且つ
前記起動素子が非接触刺激に応答して前記出力デバイスを起動し、かつ前記出力デバイスが起動時に音声、グラフィック、振動、あるいはメッセージを生成する、電池式デバイス。 - 前記基板が印刷出版物のページである、請求項1に記載の前記電池式デバイス。
- 前記起動素子が光センサーである、請求項1又は2に記載の前記電池式デバイス。
- 前記起動素子が音声センサーである、請求項1又は2に記載の前記電池式デバイス。
- 前記起動素子がモーションセンサーである、請求項1又は2に記載の前記電池式デバイス。
- 前記起動素子がRFIDリーダーである、請求項1〜5のいずれか一項に記載の前記電池式デバイス。
- 前記起動素子がワイヤレスシグナルに応答して前記出力デバイスを起動する、請求項1〜6のいずれか一項に記載の前記電池式デバイス。
- 前記基板内に配置された取り外し可能な電気コネクタをさらに含む、請求項1〜7のいずれか一項に記載の前記電池式デバイス。
- 前記電気コネクタがデータを保存するためのメモリデバイスあるいは埋め込まれたフラッシュメディアを含み且つパーソナルコンピュータで読み取り可能である、請求項8に記載の前記電池式デバイス。
- 前記電気コネクタがデータを保存するためのメモリデバイスあるいは埋め込まれたフラッシュメディアを含みかつ前記出力デバイスと電気的に交信し、前記電池式印刷メディアが前記メモリデバイスに保存されたデータを読み取り且つその内容を前記出力デバイスに表示するよう構成される、請求項8又は9に記載の前記電池式デバイス。
- 前記基板が製品包装の一部であり且つ前記出力デバイスの前記出力が前記製品包装に収容される製品と関連する情報を提供する、請求項1〜10のいずれか一項に記載の前記電池式デバイス。
- 前記起動素子がワイヤレス受信機であり且つ劇場環境内で受信されたワイヤレスシグナルに応答して前記出力デバイスを起動するよう構成される、請求項11に記載の前記電池式デバイス。
- 前記起動素子が動作検出センサーである、請求項1〜12のいずれか一項に記載の前記電池式デバイス。
- 印刷材料をその上に有する出版物のページ;
前記ページ内に配置される電池;
前記ページ内に且つ前記電池と電気的に交信して配置される起動素子;および
前記ページ内に且つ前記電池および前記起動素子と電気的に交信して配置される出力デバイスを含み、
前記起動素子が刺激に応答して前記出力デバイスを起動し、且つ前記出力デバイスが起動時に音声、グラフィック、振動、メッセージ、あるいはシグナルを生成する、広告システム。 - 前記起動素子がRFあるいはNFCリーダーであり且つ前記刺激がRFタグであり、且つ前記出力デバイスが前記RFタグと関連付けられた固有識別の値によって決定される応答を生成する、請求項14に記載の前記広告システム。
- ある特定のRFタグが前記RFあるいはNFCリーダーに読み取られるときに前記出力デバイスがコンテスト受賞者を示す応答を生成し、かつ前記の特定のRFタグと異なるRFタグが前記RFあるいはNFCリーダーによって読み取られるときに前記出力デバイスがコンテスト落選者を示す応答を生成する、請求項15に記載の前記広告システム。
- 前記RFタグが製品上に配置され、且つ前記出力デバイスが前記製品に関連した値引き、プロモーション、あるいはアクセサリを示すメッセージを生成する、請求項15に記載の前記広告システム。
- 前記RFタグが製品上に配置され、且つ前記出力デバイスが前記製品に関するリコールの状況を示すメッセージを生成する、請求項15に記載の前記広告システム。
- 前記ページ内に配置されたRFタグをさらに含み、前記RFタグがリモートRFあるいはNFCリーダーによって読み取られるとき、前記起動デバイスが前記RFタグに関連付けられた固有識別の値によって決定される前記RFあるいはNFCリーダーからのシグナルを受信し且つ前記出力デバイスが前記RFあるいはNFCリーダーからの前記シグナルに基づいて応答を生成する、請求項14に記載の前記広告システム。
- 前記刺激が非接触刺激である、請求項14に記載の前記広告システム。
- 前記の出版物のページとは別にメディアコンテンツディスプレイデバイスをさらに含み、前記メディアコンテンツディスプレイデバイスが前記出力デバイスからの送信を受信した後にメディアコンテンツを表示する、請求項14に記載の前記広告システム。
- 印刷材料をその上に有する出版物のページ;
前記ページ内に配置された電池;
前記ページ内に且つ前記電池と電気的に交信して配置される起動素子;および
前記ページ内に且つ前記電池および前記起動素子と電気的に交信して配置される出力デバイスを含み、
前記起動素子がRFあるいはNFCリーダーの読み取るリモートRFタグに応答して前記出力デバイスを起動する前記RFあるいはNFCリーダーであり、且つ
起動時に、前記出力デバイスが音声、グラフィック、振動、あるいはメッセージを生成するか、あるいは前記リモートRFタグと関連付けられたワイヤレス受信機へのワイヤレスシグナルを送信する、広告システム。 - 前記出力デバイスが第1の出力デバイスであり且つ前記システムが製品、前記リモートRFタグおよび前記製品上に配置された前記ワイヤレス受信機をさらに含み、且つ前記製品が前記の受信したワイヤレスシグナルに基づいて振動し、音声、グラフィックあるいはメッセージを表示するよう構成される第2の出力デバイスをさらに含む、請求項22に記載の前記広告システム。
- 印刷材料をその上に有する薄型、柔軟性カード基板;
前記カード基板内に配置された電池;
前記カード基板内に且つ前記電池と電気的に交信して配置される起動素子;および
前記基板内に且つ前記電池および前記起動素子と電気的に交信して配置される出力デバイスを含み、
前記カード基板、前記電池、前記起動素子、および前記出力デバイスが前記カード基板の前記薄型且つ柔軟な形態を相当に維持するよう前記電池、前記起動素子、および前記出力デバイスが前記カード基板内に配置され;且つ
前記起動素子が非接触刺激に応答して前記出力デバイスを起動し、且つ前記出力デバイスが起動時に音声、グラフィック、振動、あるいはメッセージを生成する、電池式トレーディングカード。 - 電池により薄型、柔軟性電子ディスプレイデバイスに電源を供給し、前記電池が前記電子ディスプレイデバイス内に配置され且つ相当に平板な形態を保ち、前記電子ディスプレイデバイスが起動素子および出力デバイスを含み;
前記起動素子に消費者の生成する刺激を受けさせ;
前記刺激に応答して前記出力デバイスを起動し、前記消費者に広告メッセージを伝達することを目的として前記出力デバイスが起動時に音声、グラフィック、振動、あるいはメッセージを生成することを含む、広告メッセージを発信する方法。
Applications Claiming Priority (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US85539606P | 2006-10-31 | 2006-10-31 | |
US85539806P | 2006-10-31 | 2006-10-31 | |
US60/855,396 | 2006-10-31 | ||
US60/855,398 | 2006-10-31 | ||
US87763506P | 2006-12-29 | 2006-12-29 | |
US60/877,635 | 2006-12-29 | ||
PCT/US2007/022865 WO2008054715A2 (en) | 2006-10-31 | 2007-10-31 | Powered print advertisements, product packaging, and trading cards |
Publications (3)
Publication Number | Publication Date |
---|---|
JP2010508181A JP2010508181A (ja) | 2010-03-18 |
JP2010508181A5 true JP2010508181A5 (ja) | 2012-11-29 |
JP5684475B2 JP5684475B2 (ja) | 2015-03-11 |
Family
ID=39344869
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2009535290A Expired - Fee Related JP5684475B2 (ja) | 2006-10-31 | 2007-10-31 | 電池式デバイス |
Country Status (3)
Country | Link |
---|---|
US (1) | US20080109309A1 (ja) |
JP (1) | JP5684475B2 (ja) |
WO (1) | WO2008054715A2 (ja) |
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2007
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- 2007-10-31 JP JP2009535290A patent/JP5684475B2/ja not_active Expired - Fee Related
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