JP2001331742A - Delivery service system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To sell articles or the like, which viewers want to purchase, by mail order sale to provide them by a delivery service by using a TV program and using order destination information of available articles which is added to the TV program. SOLUTION: A delivery service system is provided with an accepting server 10 and a report means, and the accepting server 10 accepts order information indicating a request for purchase of an article from a viewer 2 who receives order destination information of this available article which is added to the TV program appearing on a TV reception screen 1, and the report means transmits order information stored in the accepting server to a service providing terminal 20a corresponding to its contents, and the service providing terminal is provided with a means which reports contents of the purchase request report to an article provider, and the article provider is provided with a means which delivers the article to a receiver in accordance with delivery information included in contents of the purchase request report.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a delivery service system, and particularly to a place where a viewer who wants to purchase an article or the like included in a television program can easily and reliably obtain and specify the article by a simple operation. Delivery service system that can be delivered to

[0002]

2. Description of the Related Art In a mail-order sales system most commonly used at present, consumers can use a printed matter, such as a catalog, in which information such as a size, a price, and a product number are posted together with photographs of various products. Transactions are established by placing an order with a seller by telephone or by mailing or faxing an application form. Also, as a means of exhibiting products, TV programs and Internet homepages are increasingly used.

[0003]

One problem in catalog sales, which is the mainstream of the conventional mail-order system, is that consumers who have obtained catalogs do not always purchase products, so that the cost-to-return ratio is low. That is bad.

[0004] In addition, when using television broadcasting, there is an advantage that information can be provided to an extremely large number of potential purchasers as compared with the case of catalog distribution, but it takes several minutes to introduce one product. Is required, the ratio of the broadcast fee to the unit price increases, which causes the product price to increase or the profit rate to decrease.

[0005] On the other hand, when using the Internet homepage, the cost required for presenting the commodities can be extremely small, but it is difficult to notify the homepage to an unspecified number of consumers. -There is no guarantee that consumers who know the existence of the mpage will always access it.

An object of the present invention is to use a television program which is currently most effective as a means for presenting products to an unspecified number of potential purchasers, and to provide an order destination for an article which can be provided with a television program. It is an object of the present invention to provide a delivery service system in which a product or the like that a viewer desires to purchase is mail-ordered using information and provided by a delivery service.

[0007]

A delivery service system according to the present invention utilizes order destination information of articles and the like that can be provided, to which a television program appearing on a television receiving screen is added.
A system for mail-selling goods or the like that a viewer desires to purchase and providing the goods by a delivery service, wherein a reception server for receiving order information indicating a purchase request for the goods or the like from a viewer, and stored in the reception server. Notification means for transmitting the order information to the service providing terminal corresponding to the contents thereof, wherein the service providing terminal includes means for notifying the contents of the purchase request notification to a provider of goods or the like, Is provided with a means for delivering an article or the like to a recipient based on the delivery information included in the content of the purchase request notification.

[0008] The order information may be transmitted, for example, via a telephone line or the Internet.

[0009] The television program is, for example, a cooking program, and the article, etc., is a dish. In this case, information such as materials necessary for making a dish presented in the cooking program is collectively provided by a service providing terminal. Can be transmitted to

[0010] In the reception server, the order information can be totalized for each same ordered article number, and information ranked according to region, gender, and age can be created.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of a mail order system according to the present invention will be described with reference to the drawings. In FIG.
Reference numeral 1 indicates a television screen displaying a television program. In this example, the TV program is a cooking program. Currently, as one of the dishes, in addition to a live video of making a pizza pie, a recipe indicating the type and amount of ingredients (materials) required for cooking and a recipe using the same are used. The steps to make a pizza pie are shown. At the same time, purchase contact information to be described later is displayed on the same screen.

On the other hand, if the viewer 2 who has watched the television program desires to cook the dish himself, he uses the designated communication means in accordance with the purchase contact information displayed on the television screen 1. And tell them what they want to buy. In this example, a case where a telephone is used as the communication means will be described. However, as the communication means, those currently used generally, such as FAX, E-mail, and the Internet, can be used. Therefore, the purchase contact information includes not only the telephone number but also all of the available communication means such as a FAX number, an e-mail address, and a URL of a homepage.

The call made by the purchaser reaches the reception server 10 of the mail order system, is received by the receiving means 11, and is received by the operator 12 who has been prepared in advance. The operator 12 listens to the purchase contents of the viewer 2 and inputs necessary data, for example, order information including desired goods, quantity, delivery delivery address, name, TEL number and the like using the input means 13. The order information input by the operator 12 is stored in the order database 14.

When an order from a purchaser arrives by facsimile, the operator 12 reads the printed contents visually and inputs them to the input means 13 or automatically uses the signal processing means. Input. Automatic processing is even easier if input is from an e-mail or homepage.

The order information stored in the order database 14 is transmitted to one of a plurality of service providing terminals 20a to 20x connected to the reception server 10 that is suitable for the contents of the order information. Each service providing terminal 20a to 20x
Is managed by each company that is in charge of manufacturing, processing, and selling articles (foodstuffs) handled by this delivery service system. The control of the transmission may be performed by the reception server 10 automatically determining at regular intervals,
The service providing terminals 20a to 20x may access the reception server 10 at a unique timing.

Each of the service providing terminals 20a to 20x analyzes the order information stored in the order receiving database 14, and if the information is to be handled by itself, fetches the order information. Along with the quantity and type of articles (foodstuffs), a recipe indicated in the broadcast cooking program is prepared and cooked. At this time, processing of one order information may be performed by a plurality of service providing terminals.

Next, based on the delivery information included in the contents of the order information, the completed dish is delivered to the recipient.

In another embodiment of the present invention, the reception server 10 may count the number of orders for which cooking programs and how many orders, and take a ranking on a weekly, monthly or yearly basis. . The result of the aggregation can be used as marketing research data of the target dish, and can be used as a guide when deciding the content in preparing a subsequent cooking program or periodically broadcasting a popular cooking program. It is also possible to incorporate the subsequent broadcast schedule into the cooking program itself. As a result, a secondary effect that the audience rating of the television program is improved can be obtained.

[0019]

As described above, the delivery service system of the present invention introduces articles to be sold using a normal television program. Information can be overwhelmingly distributed to a large number of potential buyers as compared with the case where the medium is used. Also, a viewer who wishes to purchase an article included in a TV program can easily and reliably obtain the article at hand with simple operations, thereby simplifying the sales procedure and reducing distribution costs. realizable.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration of a delivery service system according to an embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Television screen 2 Viewer 3 Telephone 10 Reception server 11 Receiving means 12 Operator 13 Input means 14 Order database 20a-20x Service providing terminal

Claims (5)

[Claims] 1. Using an ordering information of articles and the like which can be provided and added to a television program appearing on a television receiving screen, an article etc. which a viewer desires to purchase is mail-ordered and provided by a delivery service. A reception server that receives order information indicating a desire to purchase the article or the like from a viewer, and a notification unit that transmits the order information stored in the reception server to a service providing terminal corresponding to the content. The service providing terminal, the content of the purchase request notification,
A means for notifying a provider of the goods or the like, wherein the provider of the goods or the like includes means for delivering the goods or the like to the recipient based on the delivery information included in the content of the purchase request notification. And delivery service system. 2. The delivery service system according to claim 1, wherein the order information is transmitted through a telephone line. 3. The delivery service system according to claim 1, wherein the order information is transmitted through the Internet. 4. The program is a cooking program, the article or the like is a dish, and the notifying means collectively collects information such as ingredients necessary for making a dish presented in the cooking program in the service. 2. The method according to claim 1, wherein the information is transmitted to a providing terminal.
Delivery service system described in 1. 5. The information processing apparatus according to claim 1, wherein the order information is totaled for each same ordered item in the reception server, and information ranked according to region, gender, and age is created. Delivery service system.