EP2044865A1 - Unterlegkeil einer Schauvitrine für Werbezwecke - Google Patents

Unterlegkeil einer Schauvitrine für Werbezwecke Download PDF

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Publication number
EP2044865A1
EP2044865A1 EP07301419A EP07301419A EP2044865A1 EP 2044865 A1 EP2044865 A1 EP 2044865A1 EP 07301419 A EP07301419 A EP 07301419A EP 07301419 A EP07301419 A EP 07301419A EP 2044865 A1 EP2044865 A1 EP 2044865A1
Authority
EP
European Patent Office
Prior art keywords
objects
plate
wedge
shelf
lines
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP07301419A
Other languages
English (en)
French (fr)
Inventor
désignation de l'inventeur n'a pas encore été déposée La
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ateliers Marina SAS
Original Assignee
Ateliers Marina SAS
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ateliers Marina SAS filed Critical Ateliers Marina SAS
Priority to EP07301419A priority Critical patent/EP2044865A1/de
Publication of EP2044865A1 publication Critical patent/EP2044865A1/de
Ceased legal-status Critical Current

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Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F13/00—Shop or like accessories
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/44—Integral, inserted or attached portions forming internal or external fittings
    • B65D5/50—Internal supporting or protecting elements for contents
    • B65D5/5028—Elements formed separately from the container body
    • B65D5/5035—Paper elements
    • B65D5/5047—Blocks
    • B65D5/505—Blocks formed by folding up one or more blanks to form a hollow block

Definitions

  • the invention relates to the presentation of products at distributors, and in particular point-of-sale (POS) advertising displays.
  • POS point-of-sale
  • FIG. 1 An example of a known advertising display is shown in the figure 1 .
  • a display is usually placed at the end of a radius to attract the attention of customers.
  • Such a display is intended both to highlight the products it contains, for example cosmetics, and to leave these products accessible to customers.
  • Such a display 1 generally has a cardboard carrying structure provided with a bottom and two lateral uprights.
  • the display 1 is surmounted by a panel 4 with advertising or logos.
  • Shelves 2 and 3 may extend between the side posts and be accessible through front openings.
  • the shelves 2 and 3 respectively have front stops 21 and 31 preventing the falling objects.
  • the shelf 2 supports products of different sizes 51 and 52.
  • a cardboard stay 32 is interposed between the shelves 2 and 3.
  • the strut 32 allows on the one hand to support the shelf 2 and on the other hand to form a separation between different types of objects to store on the shelf 3.
  • a cardboard bottom shim 33 is disposed on the shelf 3 and allows to bring the objects of the front stop 31. For a given number of products to dispose in a given location of the shelf 3, a space remains between the products and the bottom of the display 1.
  • the bottom shim 33 has a depth adequate to fill this space.
  • the same company usually markets several types of products under different brands.
  • some cosmetics manufacturers market both shampoo bottles, deodorants or skincare products. These products have different packages and therefore a wide variety of sizes.
  • the range of products marketed under the same brand may be important and may include different types of products of different dimensions: a soap, a shampoo, a conditioner or a shower gel, for example, each have a dimension distinct from that others.
  • different sizes of displays are used by the manufacturers.
  • cardboard plates are used.
  • the cardboard plates are generally folded according to predefined marks to form parallelepipeds rectangles.
  • a cardboard model corresponding to a dimension with predefined folding marks is used.
  • the configuration of the display must be defined in advance to select the models of shims to be placed in the display, then these different models must be ordered from the manufacturer of the cardboard plates. Therefore, it becomes difficult to change the configuration of the display without ordering other models of holds.
  • each carton model is then ordered in reduced quantity, which increases its cost price.
  • the carton manufacturer and the display assembler must store a large number of different models in order to reduce the delivery time to their customers. Such storage occupies space and is financially costly, both for the manufacturer of the holds and for the company responsible for assembling the displays. In addition, since the same production line is used for different cardboard models, machine adjustments must be made for each series of cardboard boxes, which reduces the productive time of the production line.
  • the displays are usually assembled, filled with products and packaged before being transported to the place of their establishment.
  • the objects to be presented are arranged on the shelves.
  • cardboard wedges of different sizes are placed between the objects and the shelf above them.
  • the wedges consist of folded cardboard plates.
  • Various models of cartons for forming these holds are available, in order to obtain different widths, heights and depths of holds.
  • the shipping holds involve a large number of carton designs and thus also involve storage and manufacturing cost issues.
  • the invention aims to solve one or more of these disadvantages.
  • the invention thus relates to a wedge for setting objects in an advertising display, comprising a cardboard plate having at least two parallel lines of folding extending between two of its edges, the fold lines being formed by a weakening of the section of the plate and being arranged so that the folding of the plate along these lines forms a volume, the plate further having at least two parallel precut lines extending between two of its edges, the lines of precutting being adapted to allow the folding or manual cutting of a portion of the plate so as to vary at least one dimension of the volume formed during the folding of the plate along the fold lines.
  • the number of parallel lines of folding can vary between 2 and 6, it is preferably 2 or 4.
  • An additional fold line can be provided in the case where a reinforcing tab is present, it is projecting relative to an edge of the plate and can be connected to this edge via a fold line. This fold line may be parallel to the other fold lines or may be parallel to the precut lines.
  • the number of parallel precut lines can vary between 2 and 10, it is preferably 2, 4, 6, 8 or 10.
  • each side face is provided with several precut lines forming strips of the same width between them.
  • a portion of the two lateral faces is superimposed when the plate is folded along two fold lines and along two precut lines on either side of the middle portion.
  • the fold lines are perpendicular to the precut lines.
  • the plate has at least three of said fold lines arranged so that the folding of the plate at right angles along these lines forms a rectangular parallelepiped.
  • the plate has at least four of said fold lines arranged so that the bending at right angles along these lines forms a rectangular parallelepiped and that two faces of the plate are superimposed.
  • the plate has at least one tongue protruding from an edge of the first of the two faces and capable of being folded so that the second of the two faces is held between the tongue and the first of the two faces.
  • the precut lines are arranged so that the cutting along these precut lines form bands of the same width.
  • the wedge is interposed between the objects and another shelf overlooking them.
  • the structure has a bottom wall substantially perpendicular to the shelf, the wedge being interposed between the objects and the bottom wall.
  • the shelf has a stop pointing upwards, the objects being interposed between the shim and the stop.
  • a side wall substantially perpendicular to the shelf, another shelf overhanging the objects, a stay placed between two rows of objects and extending to the other shelf, in which the shim is interposed between the forestay and the side wall.
  • said elements of the structure are formed of cardboard plates.
  • the other structural member is another shelf overlooking the objects, and the wedge inserted is compressed between the objects and the other shelf.
  • the structure comprises a bottom wall substantially perpendicular to the shelf, the wedge being interposed between the objects and the bottom wall.
  • the invention proposes to wedge objects in an advertising display by means of a shim capable of forming a volume according to certain fold lines. At least one dimension of this volume can be varied by folding or cutting according to certain precut lines.
  • the invention thus makes it possible to adapt shims of different dimensions to the objects and to the display, while using the same shim reference to form these volumes.
  • the manufacturer of holds can thus limit the different series of shims produced and limit the number of references to be stored. It can thus reduce the manufacturing cost of these holds.
  • the display erector can limit the number of ordered references, store the same model of shim to form different volumes and thus benefit from a discount on larger volumes of shim control.
  • the fitter can also change the layout of the displays with great speed, since he can adapt the volume of the shims to his needs.
  • a wedge according to the invention comprises a cardboard plate having at least two parallel lines of folding formed by a weakening of the section of the plate and arranged so that the folding of the plate along these lines forms a volume. These fold lines extend between two edges of the plate.
  • the plate also has at least two parallel precut lines extending between two of its edges, the precut lines being adapted to allow the folding or manual cutting of a portion of the plate so as to vary at least one dimension of the volume formed.
  • the figure 2 represents a first embodiment of wedge 6, advantageously used to wedge objects with respect to a bottom wall or a strut of an advertising display.
  • the spacer 6 comprises a cardboard plate of substantially rectangular shape.
  • the plate has fold lines 62 to 65 parallel and extending between two of its edges. The fold lines 62 to 65 thus delimit strips in the plate.
  • the plate also has pre-cut lines 61, in this case four in number.
  • the precut lines 61 are perpendicular to the fold lines 62 to 65 and extend between two edges of the plate.
  • the plate has a reinforcing tongue 67 projecting from an edge of the plate and connected to this edge by means of a fold line 66 parallel to the precut lines 61.
  • the fold lines 62 to 65 delimit bands.
  • the wedge forms a rectangular parallelepiped, as shown in FIG. figure 3 .
  • Four consecutive bands and therefore three folds at right angles allow to form a rectangular parallelepiped.
  • the plate has an additional band, so that two strips of the plate are superimposed when a rectangular parallelepiped is formed.
  • the strips formed beyond the fold lines 62 and 65 in the direction of a respective edge are therefore superimposed.
  • the superimposed strips can be secured by any appropriate means.
  • the tongue 67 can be folded towards the inside of the parallelepiped in order to maintain the opposite strip between it and the strip of which it is integral. A reinforcement of the rectangular parallelepiped is thus obtained.
  • precut line 61 By cutting along a pre-cut line 61, a shortened rectangular parallelepiped is obtained.
  • the precuts 61 are arranged so as to delimit bands of the same width, so that an operator can easily determine the width of the parallelepiped obtained following cutting.
  • the figure 4 illustrates a shelf 3 on which different rows of objects 51 to 53 of different dimensions have been arranged.
  • the rows of objects 51 to 53 are separated by struts 32 extending between the shelf 3 and an upper shelf not shown.
  • the row of objects 51 is disposed between a stay 32 and a side wall 11 of a display, the side wall 11 being substantially perpendicular to the shelf 3.
  • the row of objects 52 is disposed between two struts 32.
  • the row 53 is disposed between a strut 32 and another side wall 11 of the display.
  • the display unit also has a bottom wall 12, substantially perpendicular to the shelf 3 and to the side walls 11.
  • the shelf 3 also has a front stop 31 inclined upwards. The stop 31 makes it possible to prevent objects from falling through the opening in the front face of the display.
  • the shelf 3, the side walls 11 and the wall 12 form display structure elements and are advantageously formed from cardboard plates.
  • the rows 51 to 53 each comprise a determined number of objects.
  • the back of each row is distant from the bottom wall 12.
  • shims 6a to 6c are interposed between a respective row of objects and the bottom wall 12. This distance being different for the rows 52 and For example, two adjoined shims 6b are used for the row 52 whereas only one shim 6a is used for the row 51.
  • the shims 6a to 6c thus make it possible to guarantee a good presentation of the objects and prevent the objects from migrating towards the wall. background 12 where they are less accessible.
  • the width of the rows of objects 51 to 53 being different, wedges of different widths were cut by means of their precut lines. Thus, only two strips were kept for shims 6a and 6c, while four strips were kept for holds 6b.
  • the wedges 6a and 6c are interposed between a stay 32 and a side wall 11.
  • the wedges 6b are interposed between the struts 32.
  • the shim 6 illustrated at figure 3 has a height, a width and a depth distinct, so that its pivoting makes it possible to multiply the possibilities of setting objects.
  • the figure 5 represents a first embodiment of shim 7, advantageously used to wedge objects in the display before shipping.
  • the shims 7 are then intended to limit the movement of objects in the display during transport.
  • the wedge 7 is formed of a substantially rectangular cardboard plate.
  • Wedge 7 has two parallel fold lines 77 defining a medial portion 76 and two side faces 72 and 73.
  • the fold lines extend between two opposite edges of the cardboard plate.
  • Precut lines 71 are formed in each of the lateral faces 72, 73.
  • the precut lines 71 are parallel to the fold lines 77 and extend between two opposite edges of the plate.
  • the figure 6 illustrates a type of volume formed by a wedge 7.
  • the wedge 7 forms a U, which allows it to occupy a certain volume inside of a display.
  • the precut lines 71 form between them strips of the same width, so that an operator can easily adapt the volume occupied by the wedge 7 by making appropriate cuts in the strips 72 and 73.
  • the figure 9 illustrates such a shim 7 placed inside a display rack 1.
  • Rows of objects 51 and 52 are arranged on a shelf 3, delimited by a stop 31 directed upwards at its front portion.
  • the shelf 3 and the rows of objects 51 and 52 are overhung by another shelf 2 having a front stop 21.
  • the rows of objects 51 and 52 having distinct heights, wedges 7a and 7b of different heights have been formed. by various cuts along the precut lines 71.
  • the middle portion 76 of the wedges 7a and 7b is respectively in contact with the apex of the rows 51 and 52.
  • the lateral faces 72 and 73 extend between the apex of the objects and the upper shelf 2.
  • the lateral faces 72 and 73 are advantageously cut to one dimension such that they are compressed between the top of the objects and the shelf 2.
  • the object rows are thus maintained on the shelf 3 during transport of the display.
  • the object rows 51 and 52 are thus wedged between the shelves 2 and 3.
  • Shims 7 can also be arranged between the objects and other structural elements of the display unit such as the side walls 11 or the bottom wall 12. shims 7 will be removed when placing the display in the sales area.
  • the Figures 7 and 8 illustrate another type of volume formed with a wedge 7.
  • the operator performs a right-angle folding along a precut line in each side face.
  • the side faces 72 and 73 then have portions 74 and 75 which are superimposed, so that the wedge 7 then forms a rectangular parallelepiped.
  • the transverse dashes at the figure 8 illustrate the precut lines.
  • the pre-cut lines may be formed by punching, puncturing, nibbling or any other appropriate method, in a manner known per se.
  • the fold lines may be grooved, or structurally identical to the precut lines.
  • the fold lines or precut lines will be made by weakening the section of the plate, which allows to locate the constraints during a folding or cutting at the line. Incorrect bends or cuts are thus avoided.
EP07301419A 2007-10-01 2007-10-01 Unterlegkeil einer Schauvitrine für Werbezwecke Ceased EP2044865A1 (de)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP07301419A EP2044865A1 (de) 2007-10-01 2007-10-01 Unterlegkeil einer Schauvitrine für Werbezwecke

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP07301419A EP2044865A1 (de) 2007-10-01 2007-10-01 Unterlegkeil einer Schauvitrine für Werbezwecke

Publications (1)

Publication Number Publication Date
EP2044865A1 true EP2044865A1 (de) 2009-04-08

Family

ID=39047585

Family Applications (1)

Application Number Title Priority Date Filing Date
EP07301419A Ceased EP2044865A1 (de) 2007-10-01 2007-10-01 Unterlegkeil einer Schauvitrine für Werbezwecke

Country Status (1)

Country Link
EP (1) EP2044865A1 (de)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107874532A (zh) * 2017-11-24 2018-04-06 无锡协联信息技术有限公司 一种保洁用品展示柜

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1214647A (en) * 1966-11-28 1970-12-02 Achermann W Supporting element of corrugated cardboard
WO1998031593A1 (en) * 1997-01-17 1998-07-23 Bouwe Prakken Display carton box

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1214647A (en) * 1966-11-28 1970-12-02 Achermann W Supporting element of corrugated cardboard
WO1998031593A1 (en) * 1997-01-17 1998-07-23 Bouwe Prakken Display carton box

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107874532A (zh) * 2017-11-24 2018-04-06 无锡协联信息技术有限公司 一种保洁用品展示柜

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