EP1099206B1 - Etiketten und reklamevorrichtung - Google Patents

Etiketten und reklamevorrichtung Download PDF

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Publication number
EP1099206B1
EP1099206B1 EP99934857A EP99934857A EP1099206B1 EP 1099206 B1 EP1099206 B1 EP 1099206B1 EP 99934857 A EP99934857 A EP 99934857A EP 99934857 A EP99934857 A EP 99934857A EP 1099206 B1 EP1099206 B1 EP 1099206B1
Authority
EP
European Patent Office
Prior art keywords
screen
label
label according
image
foregoing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP99934857A
Other languages
English (en)
French (fr)
Other versions
EP1099206A1 (de
Inventor
David John Instance
Simon David Instance
Andrew Edward Instance
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
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Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1099206A1 publication Critical patent/EP1099206A1/de
Application granted granted Critical
Publication of EP1099206B1 publication Critical patent/EP1099206B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0291—Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
    • G09F3/0289—Pull- or fold-out labels
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/208—Electronic labels, Labels integrating electronic displays
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements

Definitions

  • the present invention relate to labels which include a display device and in particular to a display device for incorporation into or onto products for displaying information to a user or purchaser of the product e.g. for promotional purposes or for conveying statutory information such as instructions for use.
  • EP-A-0704510 discloses a label for a product, the label including a flexible light emitting polymer screen.
  • Leaflet labels have been known for a number of years and such leaflet labels consist of a self-adhesive label incorporating a folded booklet or leaflet for attachment to a product.
  • the leaflet label when unfolded, reveals a large amount of information which is printed on the leaflet or booklet, and the printed area of the leaflet label is significantly larger than the footprint area of the leaflet label which is required for labelling the product. In this way, a large amount of information can be incorporated into a relatively small labelling area.
  • leaflet labels in particular overlaminated leaflet labels incorporating a self-adhesive plastics overlaminate for protecting the leaflet label, retaining the label in its closed configuration and permitting reliable repeated access to the information in the label are disclosed in my European Patent Nos. EP-A-0594560 and EP-A-0628941.
  • This information may relate to the intended use of the product or safety information, or alternatively it may relate to a promotion concerning the product, for example a competition, a lottery or a money off promotion.
  • my EP-A-0233077 relates to a container for a product which incorporates a removable closure and wherein removal of the closure from the container triggers the generation of audible speech from a speech synthesiser associated with the container.
  • Such an invention has been used commercially in promotions of products, for example in competitions wherein a small number of winning containers in a competition include the speech synthesiser in accordance with my earlier invention to indicate a winning product when the container is opened.
  • the container may be, for example, a drinks can or a packet of dry goods, such as a breakfast cereal.
  • the present invention aims to meet these needs.
  • the present invention provides a label for a product, the label including a flexible light emitting polymer screen characterised by a power and control device for displaying an image on the screen, the power and control device including a switching mechanism which is operated by touch or by detecting at least one of light, sound, temperature, humidity or water.
  • the label may incorporate, or be interconnected with, an audible generator for emitting sound through the screen or a speaker, in conjunction with an image displayed by the screen.
  • FIG. 1 there is shown a container 2 in the form of a bottle which is labelled with a tubular sleeve-type label 4 in accordance with a first embodiment of the present invention.
  • the label 4 comprises a flexible light emitting polymer screen 6 which is carried on an underlying substrate 8, for example a plastics layer covered on its rear face which a pressure-sensitive adhesive so that the substrate is self-adhesive.
  • the flexible light emitting polymer screen 6 is connected to a power and control device, indicated generally at 10, for providing the screen with electrical power in a controlled way to ensure that the correct image is displayed by the light emitting polymer screen 6.
  • the power and control device 10 includes a source of electrical power, for example a battery or a solar cell.
  • the power and control device 10 may include a switching mechanism for switching on and off the light emitting polymer screen 6.
  • the switching device may be operated by detecting light, sound, temperature, humidity or water or other climatic factors or by touch thereby to switch on the screen to display a desired image.
  • the desired image may be preformed in the screen.
  • the image may be a variable image, with a display being pre-programmed into a microprocessor of the power and control device 10.
  • the displayed image may comprise text and/or pictures which may be static or moving, i.e. a video image.
  • the image may be coloured or in black and white.
  • the screen could incorporate a hologram.
  • the screen could be divided into a plurality of areas so that multiple images can be displayed.
  • Such screens consist of a transparent substrate on which has been deposited, in turn, an electrode layer, two light emitting polymer layers, and a grid of electrodes.
  • an electrode layer When a forward voltage is applied across the two light emitting polymer layers, the light emitting polymer layers are illuminated and the grid of electrodes is patterned so as define grid cells which can make up an image.
  • the patterned grid of electrodes is defined and connected to the power and driving control device 10 whereby only selected grid cells are illuminated when the light emitting polymer screen 6 is switched on. In this way, the selective image may be displayed.
  • each grid cell which is defined by a respective part of the grid of electrodes requires a self-contained transistor associated therewith which can be controlled to switch on or off the respective grid cell on receiving a signal from the power and control device 10, which typically then includes a microprocessor.
  • the screen may be adapted to be a touch screen or audibly sensitive, for example being voice activated.
  • the container is also provided with a closure 12 incorporating a speech synthesis device 14 as disclosed in my EP-A-0233077.
  • a closure 12 incorporating a speech synthesis device 14 as disclosed in my EP-A-0233077.
  • any other audible generator could be employed.
  • the audible generator may include a speaker and/or may be integrated into or behind the screen 6.
  • the closure of the container is provided therein or in association therewith with a speech processor which is triggered to generate synthesised speech when the closure 12 is removed from the container 2.
  • the speech synthesiser may be driven by a common power source with that of the light emitting polymer screen 6.
  • a second embodiment of the present invention comprises a light emitting polymer screen 16 in the form of a self-adhesive label which is adhered to a product 18, such as, in the illustrated embodiment, a plastics box for a compact disc.
  • the product 18 may comprise a cigarette carton, or a case for packing a number of products.
  • the label is self-adhesive, with the adhesive being permanent or removable.
  • the package of Figure 2 may additionally be provided with a speech synthesis generator, similar to that described hereinabove with reference to Figure 1, for generating synthesized speech when, for example the box is opened.
  • a power and control device 20 for the screen 16 may be disposed within the box 18.
  • a light emitting polymer screen 22 is integrated into a leaflet label 24.
  • the leaflet label 24 comprises a rearmost self-adhesive support piece 26 comprising paper which is coated on its rearmost surface with a pressure-sensitive adhesive.
  • the support piece 26 is releasably carried on a backing 28 of release material, for example silicone-coated paper.
  • a folded leaflet or booklet 30 is disposed on the support piece 26 and has a front sheet 31 which is covered by the light emitting polymer screen 22 which is adhered by an adhesive strip 32 to the spine 34- of the leaflet or booklet 30 and by an adhesive strip 36 to an edge 38 of the support piece 26.
  • a layer of self-adhesive transparent plastics overlaminate 42 is adhered over the light emitting polymer screen 22 and is adhered to one edge 40 of the screen 22 above the edge 38 of the support piece 26 on one side 44 of the label 24 and to the backing 28 of release material on the other side 46 of the label 24.
  • the overlaminate 42 incorporates or covers the light emitting polymer screen 22.
  • the light emitting polymer screen 22 may be powered by a solar cell integrated into the leaflet label 24 or alternatively the light emitting polymer screen 22 may, in use, be electrically connected to a remote source of electrical power.
  • the light emitting polymer screen 22 may be arranged to provide variable information, or updated information on a periodic basis for subsequent issues of the leaflet label 24.
  • multiple screen layers are provided, and one or more of such layers may be removable.
  • a light emitting polymer screen 48 comprises, or is incorporated into, a cover 50 for a printed publication 52, such as a book or a magazine.
  • a promotional device not in accordance with the invention is illustrated in Figure 5, in which a flexible light emitting polymer screen 54 is formed as a game piece 56 for promotional purposes, for example in lottery competitions, money off promotions and other competitions for promotional purposes.
  • the game piece 56 incorporates an integral power source and control device 58 for the game piece 56.
  • the power source and/or control device may be provided in or on the label and/or the container.
  • a leaflet label 60 comprises a self-adhesive support piece 62 which is adhered to a product in the form of a container 64.
  • the leaflet label 60 also includes a folded leaflet 66 which is adhered to the support piece 62.
  • the label 60 also incorporates a flexible light emitting polymer screen 68 which is adhered to the support piece 62 adjacent the folded leaflet 66.
  • the flexible light emitting polymer screen 68 is arranged to display information, such as variable information i.e. batch number and expiry date of a pharmaceutical product to be contained within the container 64, the information being indicated by reference numeral 70 in Figure 6.
  • the flexible light emitting polymer screen 68 may be powered by a combined power source and control device which may be provided on the support piece 62 as provided by reference numeral 72 or alternatively, the power and control device may be incorporated within the container 64.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
  • Adhesive Tapes (AREA)
  • Electroluminescent Light Sources (AREA)
  • Thermistors And Varistors (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)

Claims (15)

  1. Etikett für ein Produkt, wobei das Etikett (4) einen flexiblen Licht emittierenden Polymerbildschirm (6) beinhaltet, gekennzeichnet durch eine Stromversorgungs- und Steuervorrichtung (10) zum Anzeigen eines Bildes auf dem Bildschirm (6), wobei die Stromversorgungs- und Steuervorrichtung(10) einen Schaltmechanismus beinhaltet, der durch Berührung oder durch Detektion von Licht und/oder Schall und/oder Temperatur und/oder Feuchte und/oder Wasser betätigbar ist.
  2. Etikett nach Anspruch 1, bei dem das Etikett (4) des weiteren ein selbstklebendes rückseitiges Substrat (8) beinhaltet, auf dem der Bildschirm (6) getragen ist.
  3. Etikett nach Anspruch 1 oder 2, bei dem der Bildschirm (6) ausgelegt ist, um ein vorgefertigtes Bild anzuzeigen.
  4. Etikett nach Anspruch 1 oder 3, bei dem der Bildschirm (6) ausgelegt ist, um ein variables Bild anzuzeigen, das in der Stromversorgungs- und Steuervorrichtung (10) vorprogrammiert ist.
  5. Etikett nach Anspruch 4, bei dem das Bild Text und/oder Abbildungen, die statisch oder bewegt sind, beinhaltet.
  6. Etikett nach einem der vorangehenden Ansprüche, bei dem der Bildschirm (6) ein Hologramm umfasst.
  7. Etikett nach einem der vorangegangenen Ansprüche, bei dem der Bildschirm (6) in eine Vielzahl von Bereichen zum Anzeigen von mehreren Bildern unterteilt ist.
  8. Etikett nach einem der vorangehenden Ansprüche, bei dem der Bildschirm (6) berührungs- oder akustischsensitiv ist.
  9. Etikett nach einem vorangehenden Ansprüche, welches des weiteren einen gefalteten Abschnitt (30) umfasst, an den der Bildschirm (22) geklebt ist.
  10. Etikett nach Anspruch 9, bei dem der gefaltete Abschnitt (30) auf einem selbstklebenden Trägerstück (26) angeordnet ist, das lösbar von einer Verstärkung (28) aus ablösbarem Material getragen wird, und das ein Deckblatt (31) aufweist, welches von dem Bildschirm (12) bedeckt ist.
  11. Etikett nach Anspruch 10, welches des weiteren ein selbstklebendes Kunststoff-Decklaminat(42) beinhaltet, das über den Bildschirm (22) und an das Trägerstück (26) geklebt ist.
  12. Etikett nach Anspruch 11, bei dem das Decklaminat (42) auch an die Verstärkung (28) aus ablösbarem Material geklebt ist.
  13. Etikett nach einem der Ansprüche 9 bis 12, bei dem der gefaltete Abschnitt (30) ein Faltblatt oder eine Broschüre ist.
  14. Behälter mit einem Etikett nach einem der vorangehenden Ansprüche, wobei das Etikett (4) an den Behälter (2) geklebt ist.
  15. Behältnis nach Anspruch 14, mit einem akustischen Generator zum Emittieren von Klang in Verbindung mit einem auf dem Bildschirm (6) angezeigten Bild.
EP99934857A 1998-07-23 1999-07-16 Etiketten und reklamevorrichtung Expired - Lifetime EP1099206B1 (de)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
GBGB9816130.0A GB9816130D0 (en) 1998-07-23 1998-07-23 Display device
GB9816130 1998-07-23
PCT/GB1999/002298 WO2000005701A1 (en) 1998-07-23 1999-07-16 Labels and promotional devices

Publications (2)

Publication Number Publication Date
EP1099206A1 EP1099206A1 (de) 2001-05-16
EP1099206B1 true EP1099206B1 (de) 2003-04-02

Family

ID=10836087

Family Applications (1)

Application Number Title Priority Date Filing Date
EP99934857A Expired - Lifetime EP1099206B1 (de) 1998-07-23 1999-07-16 Etiketten und reklamevorrichtung

Country Status (11)

Country Link
EP (1) EP1099206B1 (de)
JP (1) JP2002521721A (de)
KR (1) KR100694213B1 (de)
AT (1) ATE236443T1 (de)
AU (1) AU771893B2 (de)
CA (1) CA2338426C (de)
DE (1) DE69906536T2 (de)
DK (1) DK1099206T3 (de)
ES (1) ES2196836T3 (de)
GB (1) GB9816130D0 (de)
WO (1) WO2000005701A1 (de)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10140991C2 (de) 2001-08-21 2003-08-21 Osram Opto Semiconductors Gmbh Organische Leuchtdiode mit Energieversorgung, Herstellungsverfahren dazu und Anwendungen
JP2005066766A (ja) * 2003-08-25 2005-03-17 Saichiro Yamashita 全面モニタ付きロボット
WO2008069744A1 (en) * 2006-12-04 2008-06-12 Ritzen Adam Voice label
JP4847368B2 (ja) * 2007-03-05 2011-12-28 株式会社フジシールインターナショナル 収納ラベル
DE102007043407A1 (de) 2007-09-12 2009-03-19 Polyic Gmbh & Co. Kg Mehrschichtiger flexibler Folienkörper
DE102008026216B4 (de) 2008-05-30 2010-07-29 Polyic Gmbh & Co. Kg Elektronische Schaltung
DE102008050432A1 (de) 2008-10-08 2010-05-06 Henkel Ag & Co. Kgaa Anzeigemittel für Verpackungen
US20110140844A1 (en) * 2009-12-15 2011-06-16 Mcguire Kenneth Stephen Packaged product having a reactive label and a method of its use

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3586084D1 (de) * 1984-10-29 1992-06-25 David John Instance Etiketten und deren herstellung.
GB2171386B (en) * 1985-02-18 1988-06-02 Instance Ltd David J Labels and manufacture thereof
JPS6435836U (de) * 1987-08-27 1989-03-03
GB2247662B (en) * 1990-08-31 1994-11-02 Instance Ltd David J Labels and manufacture thereof
AU669662B2 (en) * 1991-06-12 1996-06-20 Dupont Displays, Inc Processible forms of electrically conductive polyaniline and conductive products formed therefrom
JPH0720693U (ja) * 1992-07-20 1995-04-11 李 嘉旭 期限警告装置
US5339548A (en) * 1992-08-26 1994-08-23 Russell James M Receptacle display activated after the sensing of the condition of the liquid
GB9310951D0 (en) * 1993-05-27 1993-07-14 Instance Ltd David J Labels and manufacture thereof
DE69511458T3 (de) * 1994-05-27 2007-04-12 Instance, David John, Sellindge Etiketten und Verfahren zu deren Herstellung
JPH0899384A (ja) * 1994-09-30 1996-04-16 Ykk Kk 蓄光体
FI962692A (fi) * 1996-06-28 1997-12-29 Nokia Mobile Phones Ltd Kosketusherkkä näyttö ja päätelaite

Also Published As

Publication number Publication date
WO2000005701A1 (en) 2000-02-03
EP1099206A1 (de) 2001-05-16
CA2338426C (en) 2008-10-21
DE69906536D1 (de) 2003-05-08
AU5050099A (en) 2000-02-14
CA2338426A1 (en) 2000-02-03
DE69906536T2 (de) 2004-01-08
ES2196836T3 (es) 2003-12-16
AU771893B2 (en) 2004-04-08
KR100694213B1 (ko) 2007-03-14
GB9816130D0 (en) 1998-09-23
DK1099206T3 (da) 2003-07-28
KR20010079556A (ko) 2001-08-22
ATE236443T1 (de) 2003-04-15
JP2002521721A (ja) 2002-07-16

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