EP0505952A1 - Lettre à fins publicitaires - Google Patents

Lettre à fins publicitaires Download PDF

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Publication number
EP0505952A1
EP0505952A1 EP92104935A EP92104935A EP0505952A1 EP 0505952 A1 EP0505952 A1 EP 0505952A1 EP 92104935 A EP92104935 A EP 92104935A EP 92104935 A EP92104935 A EP 92104935A EP 0505952 A1 EP0505952 A1 EP 0505952A1
Authority
EP
European Patent Office
Prior art keywords
insert
cover sheet
winding
letter
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP92104935A
Other languages
German (de)
English (en)
Other versions
EP0505952B1 (fr
Inventor
Günter Baumann
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP0505952A1 publication Critical patent/EP0505952A1/fr
Application granted granted Critical
Publication of EP0505952B1 publication Critical patent/EP0505952B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/08—Letter-cards or letter-sheets, i.e. cards or sheets each of which is to be folded with the message inside and to serve as its own envelope for mailing

Definitions

  • advertising letters Letters for advertising purposes, hereinafter referred to briefly as advertising letters, are available as insert letters and as so-called self-mailers.
  • the letter and possibly also other parts of the letter and inserts are inserted into an envelope which is initially open and this envelope is subsequently closed.
  • Letter inserts are also to be understood to mean objects which, with a relatively small base area, have a height or thickness which is greater than that of the letter and any other parts of the letter, which are therefore to be regarded as three-dimensional bodies. These three-dimensional bodies are usually attached to a carrier sheet, which together with the letter and possibly other parts of the letter, e.g. a return envelope to be put in the envelope.
  • a self-mailer assumes a generally rectangular cut. This is divided by transverse folds (transverse folds) and / or by longitudinal folds (longitudinal folds) into a number of fields, which are arranged in a corresponding number of rows and columns depending on the type and number of folds available. Along these folds, the blank is usually folded into a letter wrap in several folding processes. Adhesive orders can be applied either at the beginning or in between in order to glue different fields of the sales letter together. The application or surface pattern of these adhesive applications can comprise narrow surface strips or larger surface areas. An entire field area may even be considered. In the last folding process, the two fields or field groups that are folded onto one another are usually along one of the free edges glued together along the edge from the last fold point and aligned parallel to it to form the finished roll.
  • the insert usually has smaller dimensions than the letter itself and therefore the viewing window is smaller than the cover or letter page in question, the insert usually has to be attached to a specific position in the slip-on letter on a carrier sheet, or in a specific field for the self-mailer on the right side at a certain point so that it can be seen in the viewing window afterwards.
  • a deposit In the case of a self-mailer, in addition to the above-mentioned disabilities and difficulties, a deposit also makes the division of the fields and their assignment to certain letter contents to a considerable degree difficult and generally restricted because the field with the viewing window must always lie on the outside of the wrap and the field with the insert attached to it must lie directly under the viewing window.
  • the invention specified in claim 1 has for its object to provide a sales letter in the manner of self-mailers, which on the one hand is provided with an independent additional part of the letter and on the other hand in which the distribution of the letter content across the various fields and the manufacturing processes up to the finished letter wrap by additional part of the letter will not be affected.
  • the additional letter part is attached in the form of an insert on the outside of the finished letter wrap and both covered by a cover sheet attached above, as well as connected to the wrap, the letter wrap itself in the simplest possible way with largely free division of the Content of the individual fields.
  • Attaching the insert on the outside of the letter roll and covering the insert with the cover sheet are also relatively simple manufacturing processes. Since no more folding operations follow the attachment of the insert and the cover sheet, a relatively high production speed can be maintained.
  • An embodiment of the advertising letter according to claim 2 increases the advertising effectiveness of the insert considerably.
  • the part of the outside of the wrap that is not covered by the insert remains available for further advertising information.
  • An embodiment of the advertising letter according to claim 3 facilitates both the application of the adhesive application and the crease-free application of the cover sheet. Furthermore this type of adhesive application favors the use of the surface areas of the roll lying outside the adhesive application for further advertising information.
  • An embodiment of the advertising letter according to claim 4 makes it easier for the mail recipient to quickly and easily get to the insert simply by separating the part of the roll and the cover sheet outside the perforation, even before he has completely opened the advertising letter himself. This increases the incentive to deal with the sales letter.
  • An embodiment of the advertising letter according to claim 8 makes it easier to attach the insert at a very specific point on the roll, so that the insert can no longer slip until the cover sheet is subsequently applied. This reduces the risk of malfunctions and allows a higher production speed.
  • the insert can be designed, for example, as a game coin or medal or the like, which brings about a great advertising effectiveness of the insert.
  • it can also consist of two or more wing-like parts, which are unfolded or consist of a folded part, in particular a leporello-like folded part, the parts of which can be unfolded in a very effective manner.
  • the appearance of the advertising letter is improved, in particular in the case of thicker inserts, by avoiding or subsequently eliminating larger voids between the cover sheet and the winding. This also significantly reduces the risk of the cover sheet being pressed into the area surrounding the insert, particularly if the insert has a greater thickness. The same also applies to an embodiment of the advertising letter according to claim 11.
  • the advertising letter 20 shown in FIG. 5 has a letter wrap 21, which is also referred to below as a wrap 21.
  • This roll 21 is produced from a blank which is rectangular in the initial state and is folded in a conventional manner into the finished roll 21 along a transverse folds (transverse folds) and / or b longitudinal folds (longitudinal folds).
  • transverse folds transverse folds
  • / or b longitudinal folds longitudinal folds
  • these fold points determine the division of the blank into a number of fields which are arranged in a + 1 rows and / or in b + 1 columns.
  • the term longitudinal fold point refers to the direction in which the blank and the resulting roll pass through the folding machine.
  • the term cross fold refers to the direction at right angles to it. In relation to a specific blank and the resulting letter roll, these designations can also be exchanged for one another if the blank is passed through the folding machine in an arrangement rotated by 90 °.
  • adhesive applications are applied to or in between in various surface areas of the fields of the blank in a specific surface or arrangement pattern, by means of which the directly folded fields are glued to one another in the desired manner before the folding processes begin.
  • an adhesive application for the final glue is applied to the two fields which have recently been folded onto one another, generally along the edge which is distant from and parallel to the last fold, by means of which the wrapping as such is completed and held together.
  • FIG. 1b An insert 22 (FIG. 1b) is attached to one outside of the winding 21.
  • This supplement 22 can have a remaining layout.
  • Fig. 1b and in the following figures it is shown with a rectangular plan. It must be assumed that this insert can have a certain thickness, measured perpendicular to the plane of the drawing.
  • the upper and lower sides are expediently aligned flat and parallel to one another in order to facilitate attachment to the winding 21 and also facilitate subsequent shipping.
  • an adhesive application 23 is applied in the later surface area of the insert 22. Its arrangement pattern is at least approximately the same as the outline of the insert 22. Of course, this adhesive application can also be applied to the side of the insert 22 facing the winding 21 and the winding 21 itself can remain free of this application of adhesive.
  • an adhesive for the adhesive application 23 which interacts with the supplement, or vice versa with the winding 21, in the manner of an adhesive seal, so that the connection of the Supplement 22 with the winding 21 acts more as a stitch than as a bond.
  • an adhesive application 23 limited to the area of the insert 22 for attaching the insert 22 to the winding 21
  • a larger part of the outside of the winding 21 or even its entire outside can be provided with an adhesive application.
  • an adhesive that can be activated by pressure can be used, for example, in which the insert 22 only has to be pressed on.
  • the cover sheet 26 can then be connected to the winding 21.
  • the supplement 22 be provided with an additional adhesive application on the side facing the winding 21, which is approximately matched to this large-area adhesive application on the winding 21 in such a way that when the two adhesives interact, a stitching in the manner of an adhesive seal results
  • the insert 22 can be provided with a label 24, in particular with a label individually placed on the recipient of the advertising letter 20.
  • a code 25 which is already present on the winding 21 anyway and which is geared to the letter recipient in question.
  • a cover sheet is provided on the side of the wrap 21 on which the insert 22 is located 26 (Fig. 3b) attached. If the insert 22 is to be immediately visible on the finished advertising letter 20 for advertising psychological reasons, it is necessary for the cover sheet 26 to be transparent, at least in the area of the insert 22. It is expedient to use an overall transparent material, for example a transparent plastic film, for the cover sheet 26.
  • the winding 21 is provided with an adhesive application 27 (FIG. 1a) or the cover sheet 26 is provided with such an adhesive application 27 (FIG. 3b).
  • the adhesive application 27 is applied in a specific arrangement pattern.
  • This arrangement pattern has two narrow surface strips 28 and 29 which run parallel to the longer edges of the cover sheet 26.
  • the adhesive application 27 also has the two surface strips 31 and 32, which connect to the two ends of the surface strips 28 and 29 and thus result in a ring-shaped, self-contained arrangement pattern for the adhesive application 27.
  • the surface strips 28 and 29 and 31 and 32 are shown on the cover sheet 26 at a short distance from the edges of the cover sheet 26. You can also connect directly to the adjacent edge of the cover sheet 26.
  • both perforations 33 and 34 run from the front edge 35 to the rear edge 36 of the winding 21.
  • the two perforations 33 and 34 are of the type which are common for tear-off edge strips in self-mailers.
  • the perforation 33 is arranged between the insert 22 and the surface strip 31 of the adhesive application 27, specifically close to the surface strip 31.
  • the perforation 33 thus passes both through the winding 21 and through the cover sheet 26.
  • the perforation 34 lies at the other narrow end of the winding 21 outside the surface area of the cover sheet 26.
  • the mail recipient can first separate the tear-off edge strip 35 from the advertising letter 20 (FIG. 6) which connects to the perforation 33 which passes both through the winding 21 and through the cover sheet 26.
  • the adhesive-free interior 37 located within the adhesive application 27 is opened between the cover sheet 26 and the outside of the winding 21 facing it.
  • the insert 22 can then be removed from this before the rest Part of the advertising letter 20 'is opened (Fig. 7). If the tear-off edge strip 36 along the perforation 34 is then also separated from the advertising letter 20 ', the advertising letter can be unfolded in the narrower sense and its individual parts can be reused depending on the circumstances.
  • FIG. 8 shows an advertising letter 40 which is largely identical or at least similar to the advertising letter 20 with regard to its individual parts. With him, only the perforations to form tear-off edge strips are modified.
  • the insert 22 can in turn be removed freely from the interior 46 between the cover sheet 47 and the wrap 48 (FIG. 10).
  • FIGS. 11 to 13 A further modification of the advertising letter can be seen from FIGS. 11 to 13.
  • the advertising letter 50 (FIG. 12) has a winding 51 and an insert 52 attached to it (FIG. 11a).
  • the associated cover sheet 53 (FIG. 11b) is largely identical to the cover sheet 26 (FIG. 3b) of the advertising letter 20.
  • perforations 54 and 55 are only present on the cover sheet 53 (FIG. 11b). They run parallel to the elongated edges 56 and 57 of the cover sheet 53. They go through on both sides to the narrow edges 58 and 59 of the cover sheet 53. Both perforations 54 and 55 lie within the surface strips 61 and 62 of the adhesive application 63 which run parallel to the edges 56 and 57. Of the two surface strips 64 and 65 which run at right angles to the surface strips 61 and 62, at least one, but expediently both, has a small one Distance to the respectively adjacent edge 58 or 59 of the cover sheet 53. In this way, the narrow surface section 66 of the cover sheet 53 (FIG.
  • the cover sheet 72 attached to the roll 71 has a slot 74 in the region of the insert 73.
  • the length of the slot 74 is greater than the smallest dimension of the insert 73. If one of the edges of the slot 74 is raised, an opening 75 is created through which the insert 73 can be removed from the space between the cover sheet 72 and the winding 71 .
  • the cover sheet 82 is attached to the roll 81 by means of an adhesive application 83, the four surface strips 84 ... 87 of which connect to one another in a ring.
  • an adhesive is used which forms a releasable connection in the manner of an adhesive seal between the winding 81 and the cover sheet 82.
  • at least one of the surface strips expediently the two surface strips 86 and 87 on the shorter edges of the winding 81 and the cover sheet 82, have a certain distance from the adjacent edge 88 or 89 of the winding 81, so that there Cover sheet 82 is easier to grasp and can be removed as a whole from the winding 81.
  • advertising letter 90 (FIG. 16) and advertising letter 91 (FIG. 17) it is shown that the adhesive application for connecting the cover sheet to the associated wrap must not only be applied in a ring-shaped closed surface pattern, but also that two surface strips 92 and 93 or 94 and 95 can suffice, which are each arranged diametrically to the insert 96 or 97 and can be attached either along the shorter outer edge or along the longer outer edge of the winding and the cover sheet.
  • FIG. 18 illustrates that it is particularly expedient in the case of a thicker insert 96 to press the cover sheet 97 closer to the winding 99 in the vicinity of the insert 96, ie in the lateral surface areas 98.
  • a thermoplastic plastic film is used for the cover sheet 97, which is softened by the application of heat after attachment over the insert 97 and is pressed closer to the wrap around the insert 96 in the lateral surface areas 98 with a stamp-like tool. After this When the plastic film cools, it retains this tight-fitting shape, which is shown in FIG. 18 at a greater distance for the sake of clarity.
  • a material that shrinks when exposed to heat can also be used for the cover sheet 97. Then the cover sheet 97 pulls by itself when exposed to heat, i.e. without tuition by a pressure stamp to make supplement 96 together.

Landscapes

  • Wrappers (AREA)
  • Table Devices Or Equipment (AREA)
  • Credit Cards Or The Like (AREA)
EP92104935A 1991-03-26 1992-03-21 Lettre à fins publicitaires Expired - Lifetime EP0505952B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE4109859 1991-03-26
DE4109859A DE4109859A1 (de) 1991-03-26 1991-03-26 Brief fuer werbezwecke

Publications (2)

Publication Number Publication Date
EP0505952A1 true EP0505952A1 (fr) 1992-09-30
EP0505952B1 EP0505952B1 (fr) 1996-10-16

Family

ID=6428205

Family Applications (1)

Application Number Title Priority Date Filing Date
EP92104935A Expired - Lifetime EP0505952B1 (fr) 1991-03-26 1992-03-21 Lettre à fins publicitaires

Country Status (3)

Country Link
EP (1) EP0505952B1 (fr)
AT (1) ATE144208T1 (fr)
DE (2) DE4109859A1 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE4439055A1 (de) * 1994-11-02 1996-05-09 Cewe Color Ag & Co Verfahren zur Zugabe eines Informationsträgers zu einem von einem Fotofinisher-Labor erstellten Auftragsergebnis
DE29601520U1 (de) * 1996-01-30 1996-05-02 Schoenmuth Steffen Präsentations- und Haltevorrichtung für kleinformatige Gegenstände
DE29812478U1 (de) * 1998-07-15 1999-11-25 Karl Roland Werbemittel
DE10033543B4 (de) * 2000-07-11 2004-11-25 Direkt Com Werbedrucke Gmbh + Co Informationstresor

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3826422A (en) * 1972-08-14 1974-07-30 Valassis G & Co Printed sheet containing user folded envelope with coin pocket
US3918632A (en) * 1974-06-21 1975-11-11 Transkrit Corp Pouched continuous envelope system
US4342418A (en) * 1980-08-14 1982-08-03 Luciano Meschi Blank for the transmission of information having improved preglued sealing areas
EP0058248A1 (fr) * 1981-02-17 1982-08-25 Transkrit Corporation Enveloppe pelable de retour
DE8915336U1 (fr) * 1989-04-28 1990-06-13 Zink, Hans, 8501 Allersberg, De

Family Cites Families (21)

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DE1687170U (de) * 1954-09-06 1954-11-11 Max Amrhein O H G Briefumschlag mit einschiebeoeffnung zum mitsenden einer zustellungsurkunde.
DE1918975U (de) * 1965-04-07 1965-07-01 Thomae Gmbh Dr K Werbekarte fuer den versand von werbeartikeln.
US3426961A (en) * 1968-02-02 1969-02-11 Us Envelope Co One-piece perforated enclosed coupon envelope
DK132466B (da) * 1968-02-23 1975-12-08 Avesta Jernverks Ab Rørkobling.
DE2144653A1 (de) * 1971-09-07 1973-03-15 Gundermann Unionpack Versandschachtel
US3814305A (en) * 1972-04-14 1974-06-04 M Szeyller Postcard coin carrier, and method
DE8005368U1 (de) * 1980-02-28 1980-06-26 H Klocke Fa Informationstraeger fuer Werbezwecke
US4428526A (en) * 1982-02-24 1984-01-31 The Wessel Company, Inc. Reply card arrangement with confidentiality flap
DE3305817A1 (de) * 1983-02-19 1984-08-23 GAO Gesellschaft für Automation und Organisation mbH, 8000 München Briefeinheit zum postversand in kuverts und verfahren zu deren herstellung
FI834490A (fi) * 1983-12-08 1985-06-09 Tampereen Kirjapaino Oy Blankettbrev.
DE8335585U1 (de) * 1983-12-12 1984-02-02 Baumann, Günter, 7145 Markgröningen Brief fuer Werbezwecke
GB2175250A (en) * 1985-05-15 1986-11-26 Echo Management Limited Envelope blank and associated enclosure
DE3530227A1 (de) * 1985-08-23 1987-02-26 Product Innovations Gmbh Schrifttraeger
AU590663B2 (en) * 1986-07-25 1989-11-09 Honshu Seishi Kabushiki Kaisha Sealed letter
US4799618A (en) * 1986-09-25 1989-01-24 Moore Business Forms, Inc. Bifolded mailer with insert
DE3712766A1 (de) * 1986-12-22 1988-06-23 Zweckform Etikettiertechnik Etikett und verfahren zu seiner herstellung
US4706877A (en) * 1987-01-09 1987-11-17 Moore Business Forms, Inc. Windowed mailer with return envelope for remittance document, having return mail-to address exposed by removal of original mail-to label
US4809906A (en) * 1987-11-25 1989-03-07 Moore Business Forms, Inc. Return mailer in place of flip window
US4895297A (en) * 1988-07-07 1990-01-23 Moore Business Forms, Inc. Business form set with closable envelope
DE3902911A1 (de) * 1989-02-01 1990-08-02 Schaefer Etiketten Beuteletikett und dessen verwendung sowie verfahren zum befuellen von beuteletiketten und zum konfektionieren von artikeln mit zubehoerteilen
JPH0330997A (ja) * 1989-06-28 1991-02-08 Osaka Sealing Insatsu Kk カード送付体

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3826422A (en) * 1972-08-14 1974-07-30 Valassis G & Co Printed sheet containing user folded envelope with coin pocket
US3918632A (en) * 1974-06-21 1975-11-11 Transkrit Corp Pouched continuous envelope system
US4342418A (en) * 1980-08-14 1982-08-03 Luciano Meschi Blank for the transmission of information having improved preglued sealing areas
EP0058248A1 (fr) * 1981-02-17 1982-08-25 Transkrit Corporation Enveloppe pelable de retour
DE8915336U1 (fr) * 1989-04-28 1990-06-13 Zink, Hans, 8501 Allersberg, De

Also Published As

Publication number Publication date
DE4109859A1 (de) 1992-10-01
DE59207357D1 (de) 1996-11-21
EP0505952B1 (fr) 1996-10-16
ATE144208T1 (de) 1996-11-15

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