EP0505952A1 - Letter for advertising purposes - Google Patents

Abstract

The letter for advertising purposes is folded by the cross fold wrap-over method to form a letter wrap (21). In this case, adhesive is applied on some selected areas, by means of which adhesive the parts of the letter wrap (21) which have been folded together are glued to one another to guarantee adhesion of the letter wrap (21). A supplement (22) which is covered by a cover sheet is mounted on the outside of the letter wrap (21). In the vicinity of the supplement, the cover sheet is glued to the letter wrap (21) by means of applying adhesive (27) so that the supplement (22) is firmly bonded to the letter wrap (21). <IMAGE>

Description

Letters for advertising purposes, hereinafter referred to briefly as advertising letters, are available as insert letters and as so-called self-mailers.

In the case of the slip-in letters, the letter and possibly also other parts of the letter and inserts are inserted into an envelope which is initially open and this envelope is subsequently closed. Letter inserts are also to be understood to mean objects which, with a relatively small base area, have a height or thickness which is greater than that of the letter and any other parts of the letter, which are therefore to be regarded as three-dimensional bodies. These three-dimensional bodies are usually attached to a carrier sheet, which together with the letter and possibly other parts of the letter, e.g. a return envelope to be put in the envelope.

A self-mailer assumes a generally rectangular cut. This is divided by transverse folds (transverse folds) and / or by longitudinal folds (longitudinal folds) into a number of fields, which are arranged in a corresponding number of rows and columns depending on the type and number of folds available. Along these folds, the blank is usually folded into a letter wrap in several folding processes. Adhesive orders can be applied either at the beginning or in between in order to glue different fields of the sales letter together. The application or surface pattern of these adhesive applications can comprise narrow surface strips or larger surface areas. An entire field area may even be considered. In the last folding process, the two fields or field groups that are folded onto one another are usually along one of the free edges glued together along the edge from the last fold point and aligned parallel to it to form the finished roll.

With such a self-mailer, deposits can be attached, even those in the form of three-dimensional bodies. But then the simple folding processes alone, even more the simultaneous gluing of fields that are folded onto one another, are very severely hampered. In any case, this forces the production speed of the letter-making machine to be greatly reduced in order to enable the self-mailer to be manufactured with one insert at all.

For both types of letter, there is an additional difficulty that if the insert is to be used particularly effectively for advertising purposes and is intended to serve as an eye-catcher of the letter, a viewing window must be punched out both on the envelope of the slip-in letter and on one of the outer fields of the self-mailer must be covered with a transparent film on the inside of the envelope or the relevant field of the self-mailer or, viewed from the outside, must be glued behind. Since the letter insert usually has smaller dimensions than the letter itself and therefore the viewing window is smaller than the cover or letter page in question, the insert usually has to be attached to a specific position in the slip-on letter on a carrier sheet, or in a specific field for the self-mailer on the right side at a certain point so that it can be seen in the viewing window afterwards.

In the case of a self-mailer, in addition to the above-mentioned disabilities and difficulties, a deposit also makes the division of the fields and their assignment to certain letter contents to a considerable degree difficult and generally restricted because the field with the viewing window must always lie on the outside of the wrap and the field with the insert attached to it must lie directly under the viewing window.

The invention specified in claim 1 has for its object to provide a sales letter in the manner of self-mailers, which on the one hand is provided with an independent additional part of the letter and on the other hand in which the distribution of the letter content across the various fields and the manufacturing processes up to the finished letter wrap by additional part of the letter will not be affected.

Characterized in that the additional letter part is attached in the form of an insert on the outside of the finished letter wrap and both covered by a cover sheet attached above, as well as connected to the wrap, the letter wrap itself in the simplest possible way with largely free division of the Content of the individual fields. Attaching the insert on the outside of the letter roll and covering the insert with the cover sheet are also relatively simple manufacturing processes. Since no more folding operations follow the attachment of the insert and the cover sheet, a relatively high production speed can be maintained.

An embodiment of the advertising letter according to claim 2 increases the advertising effectiveness of the insert considerably. In addition, the part of the outside of the wrap that is not covered by the insert remains available for further advertising information.

An embodiment of the advertising letter according to claim 3 facilitates both the application of the adhesive application and the crease-free application of the cover sheet. Furthermore This type of adhesive application favors the use of the surface areas of the roll lying outside the adhesive application for further advertising information.

An embodiment of the advertising letter according to claim 4 makes it easier for the mail recipient to quickly and easily get to the insert simply by separating the part of the roll and the cover sheet outside the perforation, even before he has completely opened the advertising letter himself. This increases the incentive to deal with the sales letter. The same applies to an embodiment of the advertising letter according to claim 5, in which the insert can be removed relatively easily through the slot. The same also applies to an embodiment of the advertising letter according to claim 6, in which the surface part of the cover sheet located between the two perforations can be easily removed in the manner of a tear strip and the insert is therefore easily accessible. This also applies to an embodiment of the sales letter according to claim 7, in which the cover sheet can be removed easily and simply as a whole.

An embodiment of the advertising letter according to claim 8 makes it easier to attach the insert at a very specific point on the roll, so that the insert can no longer slip until the cover sheet is subsequently applied. This reduces the risk of malfunctions and allows a higher production speed.

In an embodiment of the advertising letter according to claim 9, the insert can be designed, for example, as a game coin or medal or the like, which brings about a great advertising effectiveness of the insert. Instead, it can also consist of two or more wing-like parts, which are unfolded or consist of a folded part, in particular a leporello-like folded part, the parts of which can be unfolded in a very effective manner.

In the design of the advertising letter according to claim 10, the appearance of the advertising letter is improved, in particular in the case of thicker inserts, by avoiding or subsequently eliminating larger voids between the cover sheet and the winding. This also significantly reduces the risk of the cover sheet being pressed into the area surrounding the insert, particularly if the insert has a greater thickness. The same also applies to an embodiment of the advertising letter according to claim 11.

Fig. 1a bis 4

verschiedene Einzelteile einer ersten Ausführungs form des Werbebriefes mit Beilage in verschiedenen Fertigungsstadien des Werbebriefes;

Fig. 5

den fertigen Werbebrief;

Fig. 6 und 7

zwei Stadien des Werbebriefes bei der Entnahme der Beilage;

Fig. 8

eine zweite Ausführungsform des Werbebriefes;

Fig. 9 und 10

zwei verschiedene Stadien des Werbebriefes nach Fig. 8 bei der Entnahme der Beilage;

Fig. 11a und 11b

verschiedene Einzelteile einer weiteren Ausfüh rung des Werbebriefes;

Fig. 12

den fertigen Werbebrief;

Fig. 13

ein Stadium des Werbebriefes nach Fig. 12 bei der Entnahme der Beilage;

Fig. 14 bis 17

verschiedene weitere Ausführungsformen des Werbe briefes zum Teil im Stadium der Entnahme der Beilage;

Fig. 18

einen Querschnitt des Werbebriefes im Bereich der Beilage.

The invention is explained in more detail below with reference to some exemplary embodiments of the advertising letter shown in the drawing. Show it:

1a to 4

various individual parts of a first embodiment of the sales letter with an insert in different stages of the production of the sales letter;

Fig. 5

the finished sales letter;

6 and 7

two stages of the sales letter when the insert is removed;

Fig. 8

a second embodiment of the sales letter;

9 and 10

two different stages of the advertising letter according to FIG. 8 when the insert is removed;

11a and 11b

various individual parts of another version of the sales letter;

Fig. 12

the finished sales letter;

Fig. 13

a stage of the advertising letter according to FIG. 12 when the insert is removed;

14 to 17

various other embodiments of the advertising letter, in part at the stage of removing the insert;

Fig. 18

a cross section of the advertising letter in the area of the insert.

The advertising letter 20 shown in FIG. 5 has a letter wrap 21, which is also referred to below as a wrap 21.

This roll 21 is produced from a blank which is rectangular in the initial state and is folded in a conventional manner into the finished roll 21 along a transverse folds (transverse folds) and / or b longitudinal folds (longitudinal folds). In retrospect, these fold points determine the division of the blank into a number of fields which are arranged in a + 1 rows and / or in b + 1 columns. The term longitudinal fold point refers to the direction in which the blank and the resulting roll pass through the folding machine. Accordingly, the term cross fold refers to the direction at right angles to it. In relation to a specific blank and the resulting letter roll, these designations can also be exchanged for one another if the blank is passed through the folding machine in an arrangement rotated by 90 °.

Depending on the intended use of the individual fields, adhesive applications are applied to or in between in various surface areas of the fields of the blank in a specific surface or arrangement pattern, by means of which the directly folded fields are glued to one another in the desired manner before the folding processes begin. At least before the last folding process, an adhesive application for the final glue is applied to the two fields which have recently been folded onto one another, generally along the edge which is distant from and parallel to the last fold, by means of which the wrapping as such is completed and held together.

An insert 22 (FIG. 1b) is attached to one outside of the winding 21. This supplement 22 can have a remaining layout. In Fig. 1b and in the following figures, it is shown with a rectangular plan. It must be assumed that this insert can have a certain thickness, measured perpendicular to the plane of the drawing. The upper and lower sides are expediently aligned flat and parallel to one another in order to facilitate attachment to the winding 21 and also facilitate subsequent shipping.

In order for the insert 22 to retain its predetermined position at the point at which it is to be attached to the winding 21, even when the winding 21 passes through the subsequent stations of the manufacturing machine, an adhesive application 23 is applied in the later surface area of the insert 22. Its arrangement pattern is at least approximately the same as the outline of the insert 22. Of course, this adhesive application can also be applied to the side of the insert 22 facing the winding 21 and the winding 21 itself can remain free of this application of adhesive. So that the insert 22 can be removed from the winding 21 as easily as possible, it is expedient to choose an adhesive for the adhesive application 23 which interacts with the supplement, or vice versa with the winding 21, in the manner of an adhesive seal, so that the connection of the Supplement 22 with the winding 21 acts more as a stitch than as a bond. Instead of an adhesive application 23 limited to the area of the insert 22 for attaching the insert 22 to the winding 21, a larger part of the outside of the winding 21 or even its entire outside can be provided with an adhesive application. For this purpose, an adhesive that can be activated by pressure can be used, for example, in which the insert 22 only has to be pressed on. In the same way, the cover sheet 26 can then be connected to the winding 21. In addition, the supplement 22 be provided with an additional adhesive application on the side facing the winding 21, which is approximately matched to this large-area adhesive application on the winding 21 in such a way that when the two adhesives interact, a stitching in the manner of an adhesive seal results

After the insert 22 has been attached to the winding 21, the insert 22 can be provided with a label 24, in particular with a label individually placed on the recipient of the advertising letter 20. The easiest way to do this is to use a code 25, which is already present on the winding 21 anyway and which is geared to the letter recipient in question.

Since the stitching between the insert 22 and the wrap 21 could not withstand greater external forces, such as can occur during the handling and shipping of the advertising letter 20, a cover sheet is provided on the side of the wrap 21 on which the insert 22 is located 26 (Fig. 3b) attached. If the insert 22 is to be immediately visible on the finished advertising letter 20 for advertising psychological reasons, it is necessary for the cover sheet 26 to be transparent, at least in the area of the insert 22. It is expedient to use an overall transparent material, for example a transparent plastic film, for the cover sheet 26.

For fastening the cover sheet 26 to the winding 21, either the winding 21 is provided with an adhesive application 27 (FIG. 1a) or the cover sheet 26 is provided with such an adhesive application 27 (FIG. 3b).

The adhesive application 27 is applied in a specific arrangement pattern. This arrangement pattern has two narrow surface strips 28 and 29 which run parallel to the longer edges of the cover sheet 26. The adhesive application 27 also has the two surface strips 31 and 32, which connect to the two ends of the surface strips 28 and 29 and thus result in a ring-shaped, self-contained arrangement pattern for the adhesive application 27. The surface strips 28 and 29 and 31 and 32 are shown on the cover sheet 26 at a short distance from the edges of the cover sheet 26. You can also connect directly to the adjacent edge of the cover sheet 26.

As soon as the cover sheet 26 is arranged over the insert 22 and is firmly connected to the winding 21 by means of the adhesive application 27 (FIG. 4), two further perforations 33 and 34 are made. Both perforations 33 and 34 run from the front edge 35 to the rear edge 36 of the winding 21. The two perforations 33 and 34 are of the type which are common for tear-off edge strips in self-mailers.

The perforation 33 is arranged between the insert 22 and the surface strip 31 of the adhesive application 27, specifically close to the surface strip 31. The perforation 33 thus passes both through the winding 21 and through the cover sheet 26. The perforation 34 lies at the other narrow end of the winding 21 outside the surface area of the cover sheet 26.

After the two perforations 33 and 34 have been provided, the advertising letter 20 is finished (FIG. 5).

The mail recipient can first separate the tear-off edge strip 35 from the advertising letter 20 (FIG. 6) which connects to the perforation 33 which passes both through the winding 21 and through the cover sheet 26. As a result, the adhesive-free interior 37 located within the adhesive application 27 is opened between the cover sheet 26 and the outside of the winding 21 facing it. The insert 22 can then be removed from this before the rest Part of the advertising letter 20 'is opened (Fig. 7). If the tear-off edge strip 36 along the perforation 34 is then also separated from the advertising letter 20 ', the advertising letter can be unfolded in the narrower sense and its individual parts can be reused depending on the circumstances.

8 shows an advertising letter 40 which is largely identical or at least similar to the advertising letter 20 with regard to its individual parts. With him, only the perforations to form tear-off edge strips are modified.

Only one perforation 41 is present in the advertising letter 40. It is aligned parallel to the elongated edge 42 and the surface strip 43 of the adhesive application 44 adjacent to this edge. It is in turn arranged between the insert 22 and the surface strip 43, in fact much closer to the surface strip 43 than is shown in FIG. 8.

If the tear-off edge strip 45 adjoining the perforation 41 is separated from the advertising letter 40 (FIG. 9), the insert 22 can in turn be removed freely from the interior 46 between the cover sheet 47 and the wrap 48 (FIG. 10).

A further modification of the advertising letter can be seen from FIGS. 11 to 13.

The advertising letter 50 (FIG. 12) has a winding 51 and an insert 52 attached to it (FIG. 11a). The associated cover sheet 53 (FIG. 11b) is largely identical to the cover sheet 26 (FIG. 3b) of the advertising letter 20.

In the advertising letter 50, the perforations for removing the insert 52 have been modified. These perforations 54 and 55 are only present on the cover sheet 53 (FIG. 11b). They run parallel to the elongated edges 56 and 57 of the cover sheet 53. They go through on both sides to the narrow edges 58 and 59 of the cover sheet 53. Both perforations 54 and 55 lie within the surface strips 61 and 62 of the adhesive application 63 which run parallel to the edges 56 and 57. Of the two surface strips 64 and 65 which run at right angles to the surface strips 61 and 62, at least one, but expediently both, has a small one Distance to the respectively adjacent edge 58 or 59 of the cover sheet 53. In this way, the narrow surface section 66 of the cover sheet 53 (FIG. 11b and FIG. 12) located between the two perforations 54 and 55 on the one hand and on the other hand outside the surface strip 65 can be easily are grasped and raised with two fingers and then the strip-shaped surface section 67 (FIG. 13) located overall between the perforations 54 and 55 is detached from the advertising letter 50 due to the perforations in one piece. As a result, the insert 52 is freely accessible on the outside of the winding 51 and can be easily lifted off.

14 to 17 show some further modifications of the advertising letter.

In the case of the advertising letter 70 (FIG. 14), the cover sheet 72 attached to the roll 71 has a slot 74 in the region of the insert 73. The length of the slot 74 is greater than the smallest dimension of the insert 73. If one of the edges of the slot 74 is raised, an opening 75 is created through which the insert 73 can be removed from the space between the cover sheet 72 and the winding 71 . In order to facilitate this, it is expedient to arrange the slot 74 in the vicinity of one end of the insert 73 so that the edge of the Slot 75 can be stripped from the adjacent end of the insert 73 and the insert can be pulled out of the slot 75 more easily.

In the case of the advertising letter 80 (FIG. 15), the cover sheet 82 is attached to the roll 81 by means of an adhesive application 83, the four surface strips 84 ... 87 of which connect to one another in a ring. For this adhesive application 83, an adhesive is used which forms a releasable connection in the manner of an adhesive seal between the winding 81 and the cover sheet 82. It is also expedient that at least one of the surface strips, expediently the two surface strips 86 and 87 on the shorter edges of the winding 81 and the cover sheet 82, have a certain distance from the adjacent edge 88 or 89 of the winding 81, so that there Cover sheet 82 is easier to grasp and can be removed as a whole from the winding 81.

In the case of advertising letter 90 (FIG. 16) and advertising letter 91 (FIG. 17) it is shown that the adhesive application for connecting the cover sheet to the associated wrap must not only be applied in a ring-shaped closed surface pattern, but also that two surface strips 92 and 93 or 94 and 95 can suffice, which are each arranged diametrically to the insert 96 or 97 and can be attached either along the shorter outer edge or along the longer outer edge of the winding and the cover sheet.

18 illustrates that it is particularly expedient in the case of a thicker insert 96 to press the cover sheet 97 closer to the winding 99 in the vicinity of the insert 96, ie in the lateral surface areas 98. For this purpose, a thermoplastic plastic film is used for the cover sheet 97, which is softened by the application of heat after attachment over the insert 97 and is pressed closer to the wrap around the insert 96 in the lateral surface areas 98 with a stamp-like tool. After this When the plastic film cools, it retains this tight-fitting shape, which is shown in FIG. 18 at a greater distance for the sake of clarity.

A material that shrinks when exposed to heat, a so-called shrink film, can also be used for the cover sheet 97. Then the cover sheet 97 pulls by itself when exposed to heat, i.e. without tuition by a pressure stamp to make supplement 96 together.

Claims (11)

Letter for advertising purposes with the features: it is made from a blank which is rectangular in the initial state, - The blank is divided by a transverse folds (transverse folds) and / or by b longitudinal folds (longitudinal folds) into a number of fields of a + 1 rows and / or b + 1 columns, which are folded along the folds to form a wrap are, on the inside of at least one of the last two fields or field groups to be folded onto one another, an adhesive is applied at least along one of the free edges, by means of which the fields are glued together to form the finished wrap, characterized by the features: - An insert (22) is arranged on the outside of the winding (21), - there is a cover sheet (26), - - The floor plan is larger than the floor plan of the insert (22), and - - which is arranged above the insert (22), - On the outside of the winding (21) and / or on the side of the insert (22) facing the winding (21), an adhesive application (27) is attached outside of the surface area of the insert (22), by means of which the cover sheet (26) is attached the winding (21) is connected. Advertising letter according to claim 1,
characterized by the characteristic: - The cover sheet (26) is transparent, at least in the area of the insert (22), preferably over its entire surface. Advertising letter according to claim 1 or 2,
characterized by the features: - The application pattern of the adhesive application (27) for connecting the cover sheet (26) to the winding (21) has at least two surface strips (28; 29), - - Which are arranged diametrically with respect to the insert (22) and - - which are preferably aligned parallel to one another, - The application pattern of the adhesive application (27) preferably has two further surface strips (31; 32), - Which are also arranged diametrically with respect to the insert (22), - - Which are preferably also aligned parallel to each other and - - preferably connect to the first two surface strips (28; 29). Advertising letter according to one of claims 1 to 3,
characterized by the features: - On the winding (21) and on the cover sheet (26), a common perforation (33) is attached, - - Which is located between the insert (22) and one of the surface strips (31) of the adhesive application (27) and - - Which extends in the manner of perforation of tear-off edge strips (35) over the entire dimension of the winding (21) and the cover sheet (26). Advertising letter according to one of claims 1 to 3,
characterized by the features: - The cover sheet (72) has a slot (74) in the area of the insert (73), the length of which is greater than the smallest dimension of the insert (73). Advertising letter according to one of claims 1 to 3,
characterized by the features: - The cover sheet (53) has two perforations (54; 55), - - Which are preferably aligned parallel to one another and - - Which extend at least at one end to the adjacent edge (59) of the cover sheet (53), - Preferably this end of the perforations (54; 55) adjacent and at right angles to the perforations (54; 55) surface strip (65) of the adhesive application (63) from the adjacent edge (59) of the cover sheet (53) has a certain distance. Advertising letter according to one of claims 1 to 3,
characterized by the features: - at least one of the surface strips (86; 87) of the adhesive application (83) has a certain distance from the edge (88; 89) of the cover sheet (82) adjacent to it, - For this surface strip (86; 87) and at least the initial section of the adjacent surface strips (84; 85), preferably for their entire length, an adhesive is used which interacts with the outside of the winding (81) facing it in the manner of an adhesive seal , - If necessary, at least in the area of these area strips (84 ... 87) on the winding (81) a material application contributing to the adhesive effect is attached. Advertising letter according to one of claims 1 to 7,
characterized by the characteristic: - On the winding (21) in the surface area of the insert (22) and / or on the insert (22) on the side facing the winding (21) an adhesive application (23) is applied, which preferably acts in the manner of an adhesive seal. Advertising letter according to one of claims 1 to 8,
characterized by the features: - The insert (22) is designed as a three-dimensional body, the - - is either compact and preferably has a certain rigidity, - - Is designed to be unfolded or unfolded. Advertising letter according to one of claims 1 to 9,
characterized by the features: - The cover sheet (96) is made of a thermoplastic, - The cover sheet (96) is pressed under the influence of heat in the vicinity of the insert (97) on the winding (99). Advertising letter according to one of claims 1 to 9,
characterized by the features: - The cover sheet (96) is made of a material that shrinks under the influence of heat, - The cover sheet (96) has been exposed to a thermal shrinking process after attachment to the winding (99).

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