EP0422519B1 - Procédé de transmission d'informations sur des meubles en vente et meuble en vente - Google Patents

Procédé de transmission d'informations sur des meubles en vente et meuble en vente Download PDF

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Publication number
EP0422519B1
EP0422519B1 EP90119146A EP90119146A EP0422519B1 EP 0422519 B1 EP0422519 B1 EP 0422519B1 EP 90119146 A EP90119146 A EP 90119146A EP 90119146 A EP90119146 A EP 90119146A EP 0422519 B1 EP0422519 B1 EP 0422519B1
Authority
EP
European Patent Office
Prior art keywords
goods
lighting device
information
furniture
sound source
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP90119146A
Other languages
German (de)
English (en)
Other versions
EP0422519A1 (fr
Inventor
Harry Dipl.-Designer Finkenauer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Linde GmbH
Original Assignee
Linde GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Linde GmbH filed Critical Linde GmbH
Publication of EP0422519A1 publication Critical patent/EP0422519A1/fr
Application granted granted Critical
Publication of EP0422519B1 publication Critical patent/EP0422519B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00Combined visual and audible advertising or displaying, e.g. for public address
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00Arrangements in shop windows, shop floors or show cases
    • A47F11/06Means for bringing about special optical effects
    • A47F11/10Arrangements of light sources
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F25/00Audible advertising
    • G09F2025/005Message recorded in a memory device
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F25/00Audible advertising

Definitions

  • the invention relates to a method for conveying information on sales furniture, in which goods are presented, in which acoustic information about the goods presented in the sales furniture is output via one or more sound source (s) arranged in or on the sales furniture and the goods affected by the acoustic information are optically output be highlighted by an increased lighting density compared to the environment, the subject of the invention is also a piece of furniture for performing the method.
  • the mediation via information media such as price tags or billboards has the disadvantage, even at small distances from the location of the storage of the product concerned, that the spatial reference to the goods presented in the sales furniture is missing and the connection only in an indirect way via illustrations or the description of the goods can be conveyed.
  • the amount of information presented is very limited for information carriers that can be arranged very close to the goods, such as price tags.
  • a method of the type mentioned at the outset and a corresponding vending device are known from US-A-4 035 941. There, images of the exhibited goods are successively shown and discussed using an acoustic-visual output device. In addition, the goods located behind a Venetian mirror in presentation compartments can be made visible by illuminating the presentation compartments by means of separate lighting devices. However, this method requires a specially adapted construction of the vending machine. In addition, only those goods or product groups can be highlighted that fill exactly one compartment of the sales device. As a result, this method is relatively inflexible and the quality of the information transfer is in many cases unsatisfactory.
  • the invention is therefore based on the object of developing a method of the type mentioned at the outset which enables the highest possible quality of the information transfer, in particular by means of a particularly direct and easily comprehensible presentation.
  • This object is achieved in that the increase in the illumination density is achieved by an illumination device in which the sound source (s) is / are installed.
  • the sound source (s) are usually loudspeakers, but other systems for generating sound are also suitable for the method according to the invention.
  • the acoustic information such as an announcement, is conveyed specifically to customers who are in front of the sales furniture.
  • the content of the information relates to a single product or a group of goods that are offered in the sales furniture, preferably for self-service. This can be, for example, statements about price, quality, origin or other characteristics of the goods.
  • the use of acoustic methods offers the advantage that the information reaches all customers who are in front of the sales furniture, regardless of other parameters such as their current direction of view.
  • the goods affected by the acoustic information are simultaneously optically highlighted. It is advantageous if the optical highlighting is generated by an increased illumination density compared to the surroundings. This is accomplished by a lighting device in which the sound source (s) is / are installed.
  • connection between acoustic information and the goods presented is illustrated by the additional effect, thus further increasing the quality of the information conveyed.
  • the relative amplification of the lighting of the goods concerned is accomplished, for example, by general directional light superimposed on the lighting, such as that produced by spotlights. Simultaneously or alternatively, the performance of general lighting, which is carried out, for example, by area light sources such as fluorescent tubes, can be reduced.
  • the method according to the invention thus considerably improves the quality of the information transmission on sales furniture. This is especially true in combination with the known methods described on a purely visual basis. It is still possible to refer to extremely narrow product groups.
  • a piece of sales furniture for carrying out the method according to the invention has one or more sound sources and a lighting device which are arranged in or on the sales furniture and is characterized in that the sound source (s) is / are built into the lighting device.
  • the light output of the lighting device is adjustable.
  • the lighting device has planar and punctiform light sources, the output of which can be controlled independently of one another.
  • the method of the invention is particularly suitable for sales furniture, the goods space of which is designed to be relatively open.
  • different types of sales shelves have been chosen as exemplary embodiments which are characterized by a goods space which is freely visible from the front, that is to say from the customer side.
  • the goods, which are arranged on top of each other in several levels, can also be seen by the customer from a few meters away.
  • the sales furniture shown in the drawings each have a furniture body 1 which encloses the goods space 2.
  • the latter accommodates a large number of shelves 3, which are not shown in the somewhat simpler drawing in FIG. 3.
  • the sales shelves of FIGS. 1 and 2 each have a horizontal lighting device 4 which is fastened to the upper part of the furniture body 1 by means of supports 5.
  • the upper part of the furniture body can also be pulled forward and the lighting device can be integrated at the front edge.
  • the lighting device 4 generally contains fluorescent tubes, which serve to illuminate the entire goods area.
  • the sound sources required for the method according to the invention for example loudspeakers, can in principle be attached to various points of the sales furniture, but integration into the lighting device 4 is advantageous.
  • sources of directed light for example spotlights 6, can either be attached to the lighting device 4 (FIG. 1) or arranged inside the lighting device 4 (FIG. 2).
  • the exemplary embodiments can have a plurality of loudspeakers, so that information relating only to a specific part of the goods stored in the sales furniture can already be acoustically limited to the corresponding area and a connection with the corresponding product group can thus be established.
  • a plurality of spotlights 6 are preferably also provided in order to allow visual highlighting in the most flexible way possible and for several groups of goods presented in the sales furniture.
  • the lines 8 relate to the areal basic lighting, the light cones 9 to the optical highlighting, which are caused by the directional light sources 6 with increased illumination density.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Freezers Or Refrigerated Showcases (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
  • Circuit Arrangement For Electric Light Sources In General (AREA)

Claims (4)

  1. Procédé de transmission d'informations à des meubles d'exposition à la vente ou présentoirs dans lesquels des produits ou articles sont présentés, procédé par lequel on fournit, par l'intermédiaire d'une ou de plusieurs sources sonores disposées dans ou sur le meuble d'exposition à la vente, des informations sonores sur les produits ou articles présentés dans le meuble d'exposition à la vente et l'on met optiquement en évidence les produits ou articles concernés par les informations sonores, en augmentant la densité d'éclairement par rapport à l'environnement, caractérisé en ce que l'on met en oeuvre l'augmentation de la densité d'éclairement à l'aide d'un dispositif d'éclairage, dans lequel sont installées la ou les source(s) sonore(s).
  2. Meuble d'exposition à la vente ou présentoir pour la mise en oeuvre du procédé selon la revendication 1, comprenant une ou plusieurs source(s) sonore(s) ainsi qu'un dispositif d'éclairage, dans lequel la ou les source(s) sonore(s) et le dispositif d'éclairage sont disposés dans ou sur le meuble d'exposition à la vente, caractérisé en ce que la ou les sources sonores est(sont) installée(s) dans le dispositif d'éclairage.
  3. Meuble d'exposition à la vente selon la revendication 2, caractérisé en ce que la puissance du dispositif d'éclairage est réglable.
  4. Meuble d'exposition à la vente selon la revendication 2 ou 3, caractérisé en ce que le dispositif d'éclairage comporte des sources lumineuses réparties en surface et des sources lumineuses ponctuelles, la puissance de ces sources lumineuses étant susceptible d'être commandée indépendamment les unes des autres.
EP90119146A 1989-10-07 1990-10-05 Procédé de transmission d'informations sur des meubles en vente et meuble en vente Expired - Lifetime EP0422519B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE3933586A DE3933586A1 (de) 1989-10-07 1989-10-07 Verfahren zur informationsvermittlung an verkaufsmoebeln und verkaufsmoebel
DE3933586 1989-10-07

Publications (2)

Publication Number Publication Date
EP0422519A1 EP0422519A1 (fr) 1991-04-17
EP0422519B1 true EP0422519B1 (fr) 1994-04-20

Family

ID=6391060

Family Applications (1)

Application Number Title Priority Date Filing Date
EP90119146A Expired - Lifetime EP0422519B1 (fr) 1989-10-07 1990-10-05 Procédé de transmission d'informations sur des meubles en vente et meuble en vente

Country Status (4)

Country Link
EP (1) EP0422519B1 (fr)
DE (2) DE3933586A1 (fr)
FI (1) FI904910A0 (fr)
HU (1) HUT58198A (fr)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE9212281U1 (fr) * 1992-09-11 1993-01-21 Zweckform Buero-Produkte Gmbh, 8155 Oberlaindern, De
DE4311706C2 (de) * 1993-04-08 1995-08-31 Dornheim Einrichtungen Gmbh Ausstellungs- und Verkaufsregal mit einer Beleuchtungsvorrichtung
FR2716560B1 (fr) * 1994-02-23 1996-03-29 Piat Jean Claude Présentoir parlant.
DE9406006U1 (de) * 1994-04-13 1994-07-21 Baur Albert Lautsprecherbox
DE29800653U1 (de) * 1998-01-16 1998-03-19 Oci Orient Carpet Import Gmbh Präsentationsvorrichtung, insbesondere für Teppiche
RU2169949C1 (ru) * 2000-04-28 2001-06-27 Королев Максим Борисович Способ рекламирования товаров народного потребления
DE202014000969U1 (de) 2014-02-05 2015-05-06 Kesseböhmer Holding e.K. Einrichtung zur Präsentation und zum Verkauf von insbesondere Backwaren
CN108477933A (zh) * 2018-03-19 2018-09-04 徐州迈斯特机械科技有限公司 一种机械制造零件产品展出台

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3088996A (en) * 1956-05-25 1963-05-07 Melvin A Carter System for automatically displaying illuminated pictures and delivering sound messages coordinated therewith
US4035941A (en) * 1975-11-26 1977-07-19 Visual Marketing Incorporated Audio-visual display device
DE3221271A1 (de) * 1982-06-04 1983-12-08 Süddeutsche Importkellereien GmbH, 8000 München Verkaufseinrichtung

Also Published As

Publication number Publication date
FI904910A0 (fi) 1990-10-05
EP0422519A1 (fr) 1991-04-17
DE3933586A1 (de) 1991-04-11
DE59005438D1 (de) 1994-05-26
HUT58198A (en) 1992-02-28
HU906359D0 (en) 1991-04-29

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