HUT58198A - Method for reporting informations referring to business furniture and business furniture - Google Patents

Abstract

A method is described for information exchange on vending furniture, in which goods are presented, together with vending furniture to implement the method. Sources of sound are arranged in or on the vending furniture, by means of which, in the method, acoustic information concerning the goods exhibited in the vending furniture is output. <IMAGE>

Description

FIELD OF THE INVENTION The present invention relates to a method for communicating information on business furniture, which comprises displaying goods and commercial furniture for carrying out the process.

Customer satisfaction and the volume of traffic are highly dependent on the quality of the information provided on the goods offered for sale. The impact of information depends to a large extent on how information is communicated. In this regard, it is desirable that consumers, in addition to the general information they receive through advertisements and shop windows, also obtain specific information about each product or group of products at the point where the goods are presented to the customers, usually self-service systems.

It is known that such purpose-oriented information may be communicated through the display of the goods, the packaging of the goods or by means of information carriers placed on or near the goods storage cabinet.

Communication with the use of information media, such as price tags or billboards, has the disadvantage that, even if they are located only a short distance from the relevant goods, there is no spatial reference to the product placed in the warehouse and only indirectly. , illustrations, or product markings. For media that can be placed very close to the goods, such as price tags, the amount of information is limited.

All known methods have the disadvantage of not drawing sufficient attention, which is due to the fact that the information is communicated visually to the customer via the written language.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method of providing high quality information, particularly in a direct and easily received manner.

SUMMARY OF THE INVENTION The present invention solves this problem by providing acoustic information on the products presented in the goods store by means of one or more sound sources arranged in the storage cabinet.

Speakers are generally used as sound sources, but other sound-producing devices may also be used to implement the invention.

Acoustic information, such as a communication or announcement, is targeted directly at the customer in front of the warehouse. The content of the information relates to a product or group of goods placed in a warehouse and offered for sale, preferably in self-service systems. For example, the communication may relate to the quality, origin, price or other characteristic of the goods. The advantage of the acoustic method is that the information is passed on to all shoppers who are in front of the warehouse, irrespective of, for example, which goods are being viewed at the moment. In addition, information corresponding to the current product offer may be promptly communicated to the purchaser by direct announcement or by modification of the information or by another medium.

-4 • · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · Our own speaker system layout allows you to communicate information on virtually every product, delivering highly targeted, large amounts of information to your customers.

The present invention thus significantly improves the quality of the communication. This is especially true when the methods described are combined with a visual system. Thus, it is always possible to refer to a very narrow product group.

The effect of the invention can be enhanced even if, according to another feature of the invention, the article to which the acoustic information relates is optically highlighted. Therefore, it is advantageous for the optical enhancement to be implemented in such a way that the illumination of the product concerned is stronger than that of the environment.

The link between the acoustic references and the goods being offered will become even more understandable through the spill-over effects, thus significantly improving the quality of the information provided. Relative amplification of the illumination of the goods concerned can be effected, for example, by means of oriented light beams arranged under general lighting, such as spot-point headlamps. At the same time, or alternatively, it is possible to reduce the overall illumination, which, for example, illuminates certain surface sections.

In order to carry out the process of the invention, a business furniture may have one or more sound sources which are the source of the sound.

-5 * · are arranged in a tower or in furniture.

It is advantageous if the business furniture has a lighting device in which the sound source (s) is (are) integrated.

It is also advantageous if the brightness of the illumination device is adjustable. In a preferred embodiment, the illumination device has light sources suitable for illuminating specific surfaces and points, the brightness of which can be independently controlled.

BRIEF DESCRIPTION OF THE DRAWINGS The invention will be explained in more detail with reference to the drawings. The attached drawings show

Figures 1, 2 illustrate an embodiment of a business furniture according to the invention with a horizontally arranged illumination device,

Figure 3 is an embodiment of a business furniture according to the invention with a vertically arranged illumination device.

The use of the method according to the invention is particularly advantageous for business furniture where the cargo space is relatively open. For this reason, we have chosen from among the various types of business furniture, which are exemplified by the front, that is to say, from the customer side, with a freely visible cargo area. With this furniture, goods arranged on top of each other on different planes can be recognized by customers from a distance of a few meters.

The business furniture shown in the drawings has a piece of furniture 1 in which the cargo space 2 is formed. There are several 3 shelves in the cargo area which are simplified

Figure 3 is not drawn.

The business furniture shown in Figures 1 and 2 has a horizontally arranged illumination device 4, which is fixed to the furniture body 1 by means of brackets 5. In a variant of the embodiment, the upper part of the furniture body can be advanced and the lighting device can be arranged on the front flange.

The illumination apparatus 4 generally has fluorescent lamps which are used to illuminate the entire cargo area. According to the method according to the invention, sound sources are used, for example, loudspeakers, which in principle can be located in different places of business furniture, but it is more advantageous to integrate them with the illumination device 4.

If it is desirable to highlight each product group, directional light sources, such as spof headlamps 6, which are either integrated with the illuminator 4 (Fig. 1) or arranged in the illuminator 4, may be used. (Figure 2)

In the case of a vertically arranged illumination apparatus 7, as shown in Figure 3, each group of articles can be highlighted even more precisely with the help of the directional light, when spotlights are also integrated along with the fluorescent lamps, as in the embodiment.

In the exemplary embodiment of the present invention, multiple speakers may be used such that the information that is used is the same as that of the speaker. "·· ·"· the · ·"·· ·· ··

-7 apply only to a specific part of the goods presented in business furniture, limited acoustically to the appropriate area, and be associated with the appropriate group of goods. On the other hand, it is advantageous to use a larger number of spotlights 6 to flexibly highlight as many of the presented product groups in the business furniture as possible.

The effect of the two different illuminations is indicated by a dashed line in the figures. The lines 8 indicate the basic illumination towards the surfaces, and the light cones 9 from the higher light sources 6 indicate the optical highlight.

Claims (7)

ε zaba dalmi claims CLAIMS 1. A method of communicating information about commercial furniture in which goods are displayed, characterized in that acoustic information about the goods presented in the commercial furniture is provided through one or more commercial furniture or audio sources arranged in the furniture. Method according to claim 1, characterized in that the goods to which the acoustic information relates are optically removed. The method of claim 2, wherein the optical gain is achieved by illuminating at a higher brightness than the ambient light. 4. Business furniture as shown in Figures 1-3. A method according to any one of the preceding claims, characterized in that the business furniture is provided with one or more sound sources. Business furniture according to claim 4, characterized in that the business furniture is provided with an illumination device in which the sound source (s) is / are integrated. Business furniture according to claim 5, characterized in that the performance of the illumination device is adjustable. Business furniture according to claim 5 or 6, characterized in that the illumination equipment has areas and ♦ ·· «* ···· -9-point light sources that can be independently controlled for power.