RU2169949C1 - Method for advertising consumer goods - Google Patents

Abstract

FIELD: advertising engineering. SUBSTANCE: method is based on information transmission by means of video picture. The latter is reproduced directly at point of good sale; data on advertised commodity is formed in common remote technical center; then it is transmitted to computer and displayed on monitors by means of control program. Monitors are installed above point-of-sale or above counter. Information may be same or not for different shops, it may be displayed on several monitors at a time but not necessarily synchronously. EFFECT: enlarged advertising capabilities. 3 cl

Description

 The invention relates to advertising, specifically to methods for submitting information about consumer goods.

 A known method of advertising products implemented in the distribution system of visual information for a shopping center, in which messages previously converted to digital form and recorded in the computer’s memory, are transmitted from a central point via a wireline to the corresponding transmitters installed stationary in trading floors, the nature of the information disseminated is determined by the particular shopping center - German application N 3942939, cl. G 09 G 3/00, 1991.

 The disadvantage of this method is that the storage medium moves with a particular consumer, or is not used at all until the trolley is involved. The method does not provide for the transmission of video information.

 A known method of advertising products, which consists in the fact that information is generated in a remote center and transmitted using video at the point of sale - US patent N 5134716, cl. G 09 F 27/00, 1992.

 However, this known method is not convenient enough, since the advertising information is included at the time of receipt of the goods by the consumer, who activates the system, and after receiving the goods, the advertising information is changed to reference.

 The objective of the invention is to expand the capabilities of the advertising method, which involves an absolutely passive and cognitive role of the consumer, the complete coincidence of advertising and the place of sale of a particular product.

 The specified technical result is achieved due to the fact that in the method of advertising consumer goods, which consists in the fact that information about the advertised product is generated in a remote center and transmitted via video to sales points, advertising information is transmitted to the computer of each store, for example, on selected telephone lines, points of sale of goods are equipped with monitors placed in the field of view of customers, for example, above the cash terminal and / or over the counter, and on monitors reproduce during I am making the choice by the buyer of the product advertising video information from a computer common to this store using a control program with the ability to remotely monitor the operation of monitors.

 The control program provides playback of video information on several monitors simultaneously, but not necessarily synchronously.

 The transmitted advertising video information is identical or different for different stores depending on customer requirements.

 The method allows you to completely free the consumer’s attention in the case of placing monitors above the cash register terminal, when purchases are mainly made and it remains to wait for their turn to pay at the cash register, if placed above the counter, the consumer waits for his turn to dispatch goods, but is also in the queue attention is free.

 The method involves advertising indoors, as it involves installing a computer special for the store, where the original program controlling the entire process is located directly, and equipping the stores with monitors placed in the buyers ’field of view, for example, above the cash register terminal or over the counter.

 The method involves the availability of advertising information for all consumers in whose field of view there is a monitor without restrictions, as well as the content of the information may relate to all goods sold in this store, regardless of the route of the buyer inside the store.

 The method of advertising is as follows.

 Points of sale of goods are equipped with monitors placed in the field of view of buyers, for example, above the cash register terminal or over the counter. The monitors reproduce advertising video information from a computer common to the store using the control program.

 Advertising information is transmitted to the computer of each store from a remote technical center, for example, via dedicated telephone lines. Management of advertising information from a single technical center allows you to play video information on multiple monitors simultaneously, but not necessarily synchronously.

 On the other hand, the original control program provides the ability to remotely monitor the operation of monitors.

 Advertising information transmitted from the technical center may be identical or different for different stores depending on the requirements of customers.

 It is known that the memorability of television advertising is only 3% of the amount of transmitted information due to the very wide range of advertised goods, and in this sense, the proposed method of advertising goods is more effective, since the buyer receives information about the product in which he is interested, and at the time when he makes the choice of goods.

Claims (3)

 1. The method of advertising consumer goods, which consists in the fact that information about the advertised product is generated in a remote center and transmitted via video to sales outlets, characterized in that the advertising information is transmitted to the computer of each store, for example, via dedicated telephone lines, locations sales of goods are equipped with monitors placed in the field of view of buyers, for example, above the cash terminal or over the counter, and on monitors reproduce during the selection of the goods by the buyer eklamnuyu video with the total for the computer store with the help of the control program with the ability to remotely monitor the performance monitors.  2. The method according to claim 1, characterized in that the control program provides playback of video information on several monitors at the same time, but not necessarily synchronously.  3. The method according to claim 1, characterized in that the transmitted advertising video information is identical or different for different stores depending on customer requirements.