KR20220010976A - Online shopping mall system and its control method - Google Patents

Abstract

The present invention relates to an online shopping mall system and a control method thereof which randomly change a sales company channel on a screen whenever a customer accesses an online shopping mall to not only reduce excessive competition of sales companies for occupying the top rank, but also reduce advertising costs of the sales companies. The present invention comprises: first, second, third to N^th sales company terminals (102-1, 102-2, 102-3 to 102-N) configured to transmit product information to be sold to a management server when accessing the management server; the management server (104) configured to individually receive the product information to be sold from the first, second, third to N^th sales company terminals (102-1, 102-2, 102-3 to 102-N), process a sales company channel which is each sales homepage based on the individually received product information, and randomly extract the sales company channel which is each processed sales homepage without duplication; and first, second, third to N^th customer terminals (106-1, 106-2, 106-3 to 106-N) configured to receive the sales company channel, which is randomly extracted from the management server without duplication whenever accessing the management server.

Description

Online shopping mall system and its control method

The present invention relates to an online shopping mall system, and more particularly, by randomly changing the seller channel on the screen whenever a customer accesses the online shopping mall, not only reduces excessive competition among sellers to occupy the top order, but also reduces the sellers It relates to an online shopping mall system and a method for controlling the same, which help to reduce publicity costs of consumers.

Further, the present invention relates to an online shopping mall system and a method for controlling the same, which provide various benefits to customers and promote sales to sellers by randomly bundling two or more single products so that customers can purchase at a discount. .

In general, existing manufacturing/exporting/distributing SMEs incur a lot of cost to establish a nationwide sales network, so they are mostly passive sales to the extent of supplying to wholesalers, brokers, and sales corporations with other companies' sales networks. Even if they have a product, they are facing difficulties in sales due to lack of publicity.

In addition, many of the individual business operators in the manufacturing or distribution chain are small business operators, so it is practically impossible to establish a nationwide and regional sales network. Apart from this, product photo production, product registration management, payment management, etc. are not easy at all, and when there are few product items, the assortment is not properly prepared, so the number of visits by consumers is not large.

On the other hand, most of the existing advertisements in online shopping malls are exposed to portal site visitors by paying an advertisement fee to a portal site and displaying a banner or the like on a web page. In addition, the advertiser pays an advertisement fee and registers an advertisement banner on the web page of the website that relays advertisements, and the promoter who subscribes to the advertisement relay website publishes the advertisement banner through other websites and pays for the payment of points, etc. There is also a way to receive it.

However, this existing online shopping mall advertising method spends a significant portion of its income on advertising expenses, which causes a drop in operating profit through online shopping. In fact, most online shopping mall companies (or sellers) Operating profit is insignificant.

In order to solve the above problems, an application has been filed with the Korean Intellectual Property Office as Application No. 10-2007-0031537 (Title of the Invention: Online integrated shopping mall service method and apparatus) filed on March 30, 2007, and the claims are In the online integrated shopping mall service method in the integrated shopping mall service device connected to computer terminals through the Product supplier mall management through the retail mall management unit, retail mall management through the retail mall management unit, and wholesale mall management through the wholesale mall management unit are performed. The process of allowing sub-domains to be managed; the process of providing an independent management page for collectively managing products supplied to the integrated shopping mall to corporate members registered as corporate members through the main homepage of the main domain; The process of free sale of the client shopping mall in the form of regular member registration and retail mall as a sub-domain in accordance with the application for sale of the shopping mall of the general member registered as a general member through the main homepage, and providing the homepage and the client operator manager page of the sold client shopping mall The process of distributing the wholesale shopping mall as a sub-domain to wholesale qualified members with preset wholesale qualifications from among the registered regular members, and providing the wholesale shopping mall homepage and management page; In accordance with the product store registration request method, product information in a form that can be purchased is exposed and displayed on one of the homepages of individual client shopping malls and the main website, including the homepages of client shopping malls. The process, the process of requesting the regular member who received the promotion as a recommender in accordance with the general member's application for sale of the shopping mall, and selling the retail mall-type client shopping mall according to the completion of the general member's recommendation input, and registering the member who received the sale of the shopping mall as a regular member process, and managing and managing regular members who have received the sale from the client shopping mall as store members An online integrated shopping mall service method, characterized in that it consists of the process of managing regular members who have been referred to by the client shopping mall as agency members. " to be.

However, the conventional online integrated shopping mall service method and apparatus also have a problem in that the vendor channel does not change randomly on the screen every time a customer accesses it, so competition for the top order is intensifying.

[Prior literature]

Document 1: Application No. 10-2007-0031537 (Title of the invention: online integrated shopping mall service method and device)

Document 2: Application No. 10-2000-0021678 (Title of the invention: Internet shopping mall operation method using lottery method)

Accordingly, the present invention has been improved and invented to solve all the problems of the prior art, and an object of the present invention is to randomly change the sales company channel on the screen whenever a customer accesses an online shopping mall, so that the upper order number An object of the present invention is to provide an online shopping mall system and a control method therefor that help to reduce the excessive competition of sellers to occupy the market, as well as reduce the advertising costs of the sellers.

In addition, the present invention provides an online shopping mall system and a method for controlling the same that provide various benefits to customers and promote sales to sellers by randomly bundling two or more single products so that customers can purchase at a discount there is

However, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

An online shopping mall system according to the present invention for achieving the above object,

1st, 2nd, 3rd, ..., Nth sales terminal terminal (102-1) (102-2) (102-3) ... which sends product information to be sold to the management server when connected to the management server (102-N) and;

The first, second, third, . a management server 104 for processing each sales website, which is a sales company channel, based on the received product information, and for randomly extracting a sales company channel, which is each processed sales website, without duplication;

When connected to the management server, the first, second, third, ..., Nth customer terminals 106- 1) (106-2) (106-3) ... (106-N) is included.

And, the control method of the online shopping mall system according to the present invention for achieving the above object,

1st, 2nd, 3rd, ..., Nth sales terminal (102-1) (102-2) (102-3) ... (102-N) received product information received from ... (102-N) a first step of processing each sales company channel, which is each sales website, based on the information, and then storing the processed sales company channel, which is each sales company website, in a storage unit;

After the first step, it is determined whether there is a customer connection or not, and if there is a customer connection, a control signal is sent to the sales company channel random extraction unit 112, and the sales company channel, which is the sales company homepage stored in the storage unit, is randomly selected without duplication. , second, third, .

As described above, the online shopping mall system and its control method according to the present invention prevent excessive competition among vendors to occupy the top order by randomly changing the vendor channel on the screen whenever a customer accesses the online shopping mall. It not only has the effect of reducing, but also has the effect of reducing the PR costs of the sellers.

In addition, the present invention has the effect of giving various benefits to the customer as well as promoting sales to the seller by randomly bundling two or more single products so that the customer can purchase it at a discount.

1 is a diagram schematically showing an online shopping mall system according to the present invention;
Figure 2 is a diagram schematically showing the configuration of the management server of Figure 1;
3 to 6 are diagrams illustrating an operation state of the management server of FIG. 1 .

Hereinafter, a preferred embodiment of an online shopping mall system and a method for controlling the same according to the present invention will be described.

In the following description of the present invention, if it is determined that a detailed description of a related well-known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a diagram schematically illustrating an online shopping mall system according to the present invention, and FIG. 2 is a diagram schematically illustrating the configuration of the management server of FIG.

1 to 2, the online shopping mall system 100 according to the present invention,

1st, 2nd, 3rd, ..., Nth sales terminal terminal (102-1) (102-2) (102-3) ... which sends product information to be sold to the management server when connected to the management server (102-N) and;

The first, second, third, . a management server 104 for processing each sales website, which is a sales company channel, based on the received product information, and for randomly extracting a sales company channel, which is each processed sales website, without duplication;

When connected to the management server, the first, second, third, ..., Nth customer terminals 106- 1) (106-2) (106-3) ... (106-N) is included.

Here, the first, second, third, ..., N-th sales terminal 102-1, 102-2, 102-3, ... (102-N); a management server 104; The first, second, third, ..., N-th customer terminals 106-1, 106-2, 106-3, 106-N are capable of wired and wireless communication.

And, the management server 104,

a control unit 108;

The first, second, third, ..., Nth sales terminals 102-1, 102-2, 102-3 are electrically connected to the control unit 108 according to the control signal of the control unit 108. )·····(102-N), each receiving product information to be sold, and based on the received product information, each sales company channel processing unit 110 for processing each sales website, a sales company channel;

A vendor channel random extraction unit 112 that is electrically connected to the control unit 108 and randomly extracts vendor channels, which are respective sales homepages, processed by the vendor channel processing unit 110 according to the control signal of the control unit 108 without duplicates. Wow;

The first, second, third, ..., Nth customer terminals 106-1, 106-2, 106-3 electrically connected to the control unit 108 according to the control signal of the control unit 108. ).

In addition, the management server 104 includes a channel viewing unit 116 for other vendors. The other vendor channel viewing unit 116 is electrically connected to the control unit 108 to respond to the control signal of the control unit 108. It helps to display product information sold by other vendors accordingly.

Meanwhile, the management server 104 includes a first sorting unit 118 , a second sorting part 120 , a third sorting part 122 , a fourth sorting part 124 , a fifth sorting part 126 , and a 6 It includes a sorting unit 128 , a random discount unit 130 , and a random discount selection unit 132 .

The first sorting unit 118 is electrically connected to the control unit 108 and displays product information in the order of sales according to a control signal of the control unit 108 .

The second sorting unit 120 is electrically connected to the control unit 108 to display product information in the order of lowest price according to the control signal of the control unit 108 .

The third sorting unit 122 is electrically connected to the control unit 108 to display product information in the order of the highest price according to the control signal of the control unit 108 .

The fourth alignment unit 124 is electrically connected to the control unit 108 to display product information in the order of highest rating according to a control signal from the control unit 108 .

The fifth alignment unit 126 is electrically connected to the control unit 108 and displays product information in the order of the latter in accordance with the control signal of the control unit 108 .

The sixth sorting unit 128 is electrically connected to the control unit 108 and displays product information in the order of most recent registration according to a control signal of the control unit 108 .

The random discount unit 130 is electrically connected to the control unit 108, and according to a control signal of the control unit 108, randomly bundles two or more single products and displays a random discount display so that the customer can purchase at a discount.

The random discount selection unit 132 is electrically connected to the control unit 108 so that when the random discount unit 130 displays a random discount, a random discount selection can be made.

The operation (or control method) of the online shopping mall system according to the present invention included as described above will be described as follows.

First, the control unit 108 may sell from the first, second, third, ..., N-th sales terminals 102-1, 102-2, 102-3, ... (102-N). Get product information.

Then, the control unit 108 processes each sales website, that is, a sales company channel, based on the received product information according to a preset program, and then stores the processed sales company channel, which is each sales company website, in the storage unit.

Then, the control unit 108 sends a control signal to the customer connection determination unit (114).

The customer connection determining unit 114 determines whether there is a customer connection according to the control signal of the control unit 108 and then, if there is a customer connection, sends a customer connection signal to the control unit 108 .

Then, the control unit 108 sends a control signal to the vendor channel random extraction unit 112 .

As shown in FIGS. 3 to 4 , the seller channel random extracting unit 112 selects the seller channels, which are seller homepages, stored in the storage unit at random without duplicates according to the control signal of the controller 108, as shown in FIGS. 3 to 4 , first and second , 3rd, ..., Nth customer terminals (106-1) (106-2) (106-3) ... (106-N) are displayed.

In other words, the first, second, third, ..., N-th customer terminals 106-1, 106-2, 106-3, 106-N, management server 104 3 to 4, a sales company channel that is randomly extracted from the management server 104 without duplication, that is, a changed sales website, is received each time the connection is made.

Then, the control unit 108 determines whether another vendor channel view has been received.

As a result of the determination, if the other vendor channel view is received, the control unit 108 sends a control signal to the other vendor channel view unit 116 .

In addition, the other channel viewing unit 116 displays shortcuts to other vendor channels as shown in FIG. 5 according to the control signal of the control unit 108 to the first, second, third, ..., Nth customer terminals. Displayed as (106-1) (106-2) (106-3) ... (106-N).

On the other hand, if, as a result of the determination, no other seller's channel view is received, the control unit 108 determines whether the order of most sales has been received.

As a result of the determination, if the highest sales order is received, the control unit 108 sends a control signal to the first sorting unit 118 .

And, the first sorting unit 118 according to the control signal of the control unit 108, as shown in FIG. 6, the product information in the order of the number of sales 1st, 2nd, 3rd, ..., Nth customer It is displayed by the terminals 106-1, 106-2, 106-3, ... (106-N).

On the other hand, if, as a result of the determination, no other vendor channel view is received, the control unit 108 determines whether the lowest price order is received.

If the lowest price order is received as a result of the determination, the control unit 108 transmits a control signal to the second sorting unit 120 .

And, the second sorting unit 120 according to the control signal of the control unit 108, the first, second, third, ..., Nth customer terminal (106-1) (106) the product information in the order of lowest price. -2) (106-3) ... (106-N) is displayed.

On the other hand, if, as a result of the determination, no other vendor channel view is received, the control unit 108 determines whether the highest price order is received.

If the highest price order is received as a result of the determination, the control unit 108 sends a control signal to the third sorting unit 122 .

In addition, the third sorting unit 122 arranges the product information in the order of highest price according to the control signal of the control unit 108, first, second, third, ..., Nth customer terminals 106-1, 106 -2) (106-3) ... (106-N) is displayed.

On the other hand, if it is determined that the channel view of other vendors has not been received, the control unit 108 determines whether the order of highest rating is received.

As a result of the determination, if the order of highest rating is received, the control unit 108 sends a control signal to the fourth sorting unit 124 .

In addition, the fourth sorting unit 124 arranges the product information in the order of the highest rating according to the control signal of the control unit 108 first, second, third, ..., Nth customer terminal 106-1 ( 106-2) (106-3) ... (106-N) is displayed.

On the other hand, if, as a result of the determination, no other seller's channel view is received, the control unit 108 determines whether the order of the most reviews is received.

As a result of the determination, if the most late order is received, the control unit 108 sends a control signal to the fifth sorting unit 126 .

And, the fifth sorting unit 126 according to the control signal of the control unit 108, the first, second, third, ..., Nth customer terminal (106-1) ( 106-2) (106-3) ... (106-N) is displayed.

On the other hand, if, as a result of the determination, no other vendor channel view is received, the control unit 108 determines whether the most recent registration order has been received.

As a result of the determination, if the latest registration order is received, the control unit 108 transmits a control signal to the sixth sorting unit 128 .

In addition, the sixth sorting unit 128 arranges the product information in the order of most recent registration according to the control signal of the control unit 108, first, second, third, ..., Nth customer terminals 106-1, 106 -2) (106-3) ... (106-N) is displayed.

On the other hand, the random discount unit 130 is electrically connected to the control unit 108, and according to the control signal of the control unit 108, randomly bundles two or more single products and displays a random discount display so that the customer can purchase at a discount. , 2nd, 3rd, ..., Nth customer terminals 106-1, 106-2, 106-3, ... (106-N). At this time, if the customer wants a random discount, he presses the random discount selection unit 132 .

Therefore, the present invention helps reduce the excessive competition among sellers to occupy the top order, as well as reduce the PR costs of the sellers by randomly changing the channel of the seller on the screen every time a customer accesses the online shopping mall. .

In addition, the present invention allows customers to purchase at a discount by randomly bundling two or more single products, thereby providing various benefits to customers and promoting sales to sellers.

The above detailed description of the present invention is merely illustrative of the present invention, which is only used for the purpose of describing the present invention and is not used to limit the meaning or the scope of the present invention described in the claims.

Therefore, it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

100: Online shopping mall system
102-1: End of the 1st sales division
104: management server
106-1: first customer terminal
108: control unit
110: Vendor Channel Processing Department
112: Vendor Channel Random Extraction Unit
114: customer access judgment unit
116: View other vendor channels
118: first alignment unit
120: second alignment unit
122: third alignment unit
124: fourth alignment unit
126: fifth alignment unit
128: sixth alignment unit
130: random discount
132: random discount selection unit

Claims (5)

1st, 2nd, 3rd, ..., Nth sales terminal terminal (102-1) (102-2) (102-3) ... which sends product information to be sold to the management server when connected to the management server (102-N) and;
Receive product information to be sold from the first, second, third, ..., N-th sales terminals 102-1, 102-2, 102-3, 102-N, respectively a management server 104 for processing each sales website, that is, a sales company channel, based on the received product information, and randomly extracting a sales company channel, which is each processed sales website, without duplication;
When connected to the management server, the first, second, third, ..., Nth customer terminals 106- 1) (106-2) (106-3)... (106-N) An online shopping mall system, characterized in that it includes.
The method of claim 1,
The management server 104,
a control unit 108;
The first, second, third, ..., Nth sales terminals 102-1, 102-2, 102-3 are electrically connected to the control unit 108 according to the control signal of the control unit 108. )·····(102-N), each receiving product information to be sold, and based on the received product information, the sales company channel processing unit 110 for processing each sales website, the sales company channel;
A vendor channel random extraction unit 112 that is electrically connected to the control unit 108 and randomly extracts vendor channels that are respective sales homepages processed in the vendor channel processing unit 110 according to the control signal of the control unit 108 without duplicates. Wow;
The first, second, third, ..., Nth customer terminals 106-1, 106-2, 106-3 electrically connected to the control unit 108 according to the control signal of the control unit 108. ) ···· (106-N) is an online shopping mall system, characterized in that it includes a customer connection determination unit (114) for determining whether the connection.
The method of claim 1,
The management server 104,
a control unit 108;
The first, second, third, ..., Nth sales terminals 102-1, 102-2, 102-3 are electrically connected to the control unit 108 according to the control signal of the control unit 108. )·····(102-N), each receiving product information to be sold, and based on the received product information, the sales company channel processing unit 110 for processing each sales website, the sales company channel;
a vendor channel random extraction unit 112 electrically connected to the control unit 108 to randomly extract vendor channels that are respective sales homepages processed in the vendor channel processing unit 110 according to a control signal from the control unit 108;
The first, second, third, ..., Nth customer terminals 106-1, 106-2, 106-3 electrically connected to the control unit 108 according to the control signal of the control unit 108. )... a customer connection determining unit 114 that determines whether the 106-N is connected;
another vendor channel viewing unit 116 electrically connected to the control unit 108 to display product information sold by another vendor according to a control signal from the control unit 108;
a first sorting unit 118 electrically connected to the control unit 108 to display product information in the order of sales volume according to a control signal from the control unit 108;
a second sorting unit 120 electrically connected to the control unit 108 to display product information in the order of lowest price according to a control signal from the control unit 108;
a third sorting unit 122 electrically connected to the control unit 108 to display product information in the order of highest price according to a control signal from the control unit 108;
a fourth sorting unit 124 electrically connected to the control unit 108 to display product information in order of highest rating according to a control signal from the control unit 108;
a fifth sorting unit 126 electrically connected to the control unit 108 to display product information in the order of the latter in accordance with the control signal of the control unit 108;
a sixth sorting unit 128 electrically connected to the control unit 108 to display product information in the order of most recent registration according to a control signal from the control unit 108;
a random discount unit 130 that is electrically connected to the control unit 108 and displays a random discount display so that the customer can purchase at a discount by bundling two or more single products at random according to a control signal from the control unit 108;
and a random discount selection unit (132) electrically connected to the control unit (108) to select a random discount when the random discount unit (130) displays a random discount.
1st, 2nd, 3rd, ..., N-th sales terminal 102-1 (102-2) (102-3) ... (102-N) received product information received from ... (102-N) a first step of processing each sales company channel, which is each sales website, based on the information, and then storing the processed sales company channel, which is each sales company website, in a storage unit;
After the first step, it is determined whether there is a customer connection, and if there is a customer connection, a control signal is sent to the sales company channel random extraction unit 112, and the sales company channel, which is the sales company homepage stored in the storage unit, is randomly selected without duplication. , 2nd, 3rd,... Control method of online shopping mall system.
1st, 2nd, 3rd, ..., N-th sales terminal 102-1 (102-2) (102-3) ... (102-N) received product information received from ... (102-N) a first step of processing each sales company channel, which is each sales website, based on the information, and then storing the processed sales company channel, which is each sales company website, in a storage unit;
After the first step, it is determined whether there is a customer connection, and if there is a customer connection, a control signal is sent to the sales company channel random extraction unit 112, and the sales company channel, which is the sales company homepage stored in the storage unit, is randomly selected without duplication. , a second step of displaying the second, third, ..., Nth customer terminals 106-1, 106-2, 106-3, 106-N;
After the second step, it is determined whether another seller channel view has been received, and if another seller channel view has been received, a shortcut to another seller channel is set to the first, second, third, ..., Nth customer terminal 106-1 ) (106-2) (106-3) ... including a third step of displaying as (106-N),
In the third step, if the channel view of other sellers is not received, if the order of highest sales is received, a control signal is sent to the first sorting unit 118 to arrange product information in the order of the highest number of sales first, second, third, · A fourth step of displaying the Nth customer terminals 106-1, 106-2, 106-3, ... (106-N);
In the third step, if no other vendor's channel view is received and a low price is received, a control signal is sent to the second sorting unit 120 to sort the product information in the order of the lowest price first, second, third, ... A fifth step of displaying the N-th customer terminals 106-1, 106-2, 106-3, ... (106-N);
In the third step, if the channel view of other vendors is not received, if the order of the highest price is received, a control signal is sent to the third sorting unit 122 to arrange the product information in the order of the first, second, third, ... A sixth step of displaying the Nth customer terminals 106-1, 106-2, 106-3, ... (106-N);
In the third step, if the channel view of other vendors is not received, if the order with the highest rating is received, a control signal is sent to the fourth sorting unit 124 to arrange the product information in the order of the first, second, third, and higher ratings. A seventh step of displaying the N-th customer terminals 106-1, 106-2, 106-3, ... (106-N);
In the third step, if the channel view of other vendors is not received, if the order with the most reviews is received, a control signal is sent to the fifth sorting unit 126 to sort the product information in the order of the most reviews 1, 2, 3, · ···, an eighth step of displaying the Nth customer terminals (106-1), (106-2), (106-3)···(106-N);
In the third step, if the channel view of other vendors is not received, if the latest registration order is received, a control signal is sent to the sixth sorting unit 128 to arrange the product information in the order of the most recent registration first, second, third, ... A ninth step of displaying the N-th customer terminals 106-1, 106-2, 106-3, ... (106-N);
After the ninth step, the first, second, third, ..., Nth customer terminals (106-1) (106 -2) (106-3)... (106-N) A control method of an online shopping mall, characterized in that it includes a tenth step of displaying.

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