CN113761413A - Method and device for processing pictures - Google Patents
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- CN113761413A CN113761413A CN202011045454.2A CN202011045454A CN113761413A CN 113761413 A CN113761413 A CN 113761413A CN 202011045454 A CN202011045454 A CN 202011045454A CN 113761413 A CN113761413 A CN 113761413A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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- G—PHYSICS
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T1/00—General purpose image data processing
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Abstract
The invention discloses a method and a device for processing pictures, and relates to the technical field of computers. One embodiment of the method comprises: receiving an identifier of an article sent by a terminal; selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range; and acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and the picture containing the article. According to the embodiment, the consumption of manpower and material resources is reduced on the premise of ensuring the conversion rate, and the user experience is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method and an apparatus for processing pictures.
Background
It is known that the exposure of pictures containing articles, directly related to the conversion rate of the articles, is a serious concern for the operation of the e-commerce.
Currently, for each marketing campaign in which an article participates, software is manually operated to take the marketing campaign as a watermark containing a picture of the article to obtain a target picture. And exposing the target picture randomly, thereby improving the conversion rate.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
each marketing activity in which the article participates needs to obtain a target picture, but each target picture is not necessarily used, and manpower and material resources are consumed. The marketing campaign has a validity period, and the exposure time of the target picture may not be within the validity period of the marketing campaign used for obtaining the target picture, which causes dispute between the user and the merchant and poor user experience.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for processing a picture, which can reduce consumption of manpower and material resources and improve user experience on the premise of ensuring a conversion rate.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a method of processing a picture.
The method for processing the picture, provided by the embodiment of the invention, is applied to a server and comprises the following steps:
receiving an identifier of an article sent by a terminal;
selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range;
and acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and the picture containing the article.
In one embodiment, selecting at least one target item range from a plurality of item ranges based on the identity of the item comprises:
obtaining a value of at least one attribute of the item according to the identification of the item;
and for each attribute value, judging whether an article range containing the attribute value exists in the plurality of article ranges, and if so, determining the article range as a target article range.
In one embodiment, selecting an identification of a targeted marketing campaign from all identifications of marketing campaigns matching the range of targeted items comprises:
for each target item range, determining the mark of the marketing campaign matched with the target item range, and acquiring the priority of the marketing campaign according to the mark of the marketing campaign;
the identification of the one marketing campaign with the highest priority is determined as the identification of the targeted marketing campaign.
In one embodiment, the marketing campaign is prioritized by the type of marketing campaign, the offer rate of the marketing campaign, or the time of creation of the marketing campaign.
In one embodiment, the method further comprises:
judging whether the expiration time of the validity period matched with the marketing activity identifier is the current time or not for the identifier of each marketing activity, if so, deleting the marketing activity identifier, the article range matched with the marketing activity identifier, the validity period and the watermark information; the watermark information includes a marketing campaign and a web page address of at least one picture template.
One embodiment of the above invention has the following advantages or benefits: the method comprises the steps of selecting at least one target article range to which an article belongs from a plurality of article ranges according to an identifier of the article sent by a terminal, selecting an identifier of a target marketing activity from all identifiers of marketing activities matched with the target article range, obtaining and sending watermark information matched with the identifier of the target marketing activity and an effective period, providing the watermark information and the effective period required by the terminal to generate an optimal target image for the server, avoiding obtaining a plurality of target images of the article, reducing consumption of manpower and material resources on the premise of ensuring conversion rate, providing the effective period for the terminal, enabling a user to know the effective period, reducing dispute between the user and a merchant, and improving user experience.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a method of processing a picture.
The method for processing the picture, provided by the embodiment of the invention, is applied to a terminal and comprises the following steps:
sending the identification of the article to a server, and receiving watermark information and an effective period sent by the server;
generating a floating layer according to the watermark information and the validity period;
and acquiring a picture containing an article, and arranging the floating layer on the picture to obtain a target picture.
In one embodiment, the watermark information comprises a web page address and a targeted marketing campaign of at least one picture template;
generating a floating layer according to the watermark information and the validity period, comprising:
selecting a target webpage address containing the picture template with the size same as that required by the terminal from the webpage addresses of the at least one picture template, and acquiring a target picture template according to the target webpage address;
and if the position of the valuable information of the target picture template is located, acquiring the valuable information of the article, and respectively adding the target marketing activity, the value information of the article and the validity period to the target picture template to generate a floating layer.
In one embodiment, generating a floating layer according to the watermark information and the validity period further comprises:
and if the target picture template has no position with value information, respectively adding the target marketing activity and the validity period to the target picture template to generate a floating layer.
One embodiment of the above invention has the following advantages or benefits: the method comprises the steps of sending an identification of an article to a server, receiving watermark information and a validity period, generating a floating layer, and setting the floating layer on a picture containing the article, so that a target picture is obtained immediately and automatically, consumption of manpower and material resources is reduced on the premise of ensuring the conversion rate, the validity period in the target picture enables a user to know the validity period, disputes between the user and a merchant are reduced, and user experience is improved. And the terminal obtains the target picture, so that the pressure of the server is reduced.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a method of processing a picture.
The method for processing the picture comprises the following steps:
the server receives the identification of the article sent by the terminal; selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range; acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and a picture containing an article;
the terminal sends the identification of the article to the server and receives the watermark information and the validity period sent by the server; generating a floating layer according to the watermark information and the validity period; and acquiring the picture containing the article, and arranging the floating layer on the picture to obtain the target picture.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided an apparatus for processing a picture.
The device for processing the picture, which is applied to the server, comprises the following components:
the receiving unit is used for receiving the identification of the article sent by the terminal;
the first processing unit is used for selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from the identifications of all marketing activities matched with the target item range;
and the second processing unit is used for acquiring and sending the watermark information matched with the identification of the target marketing activity and the validity period so as to enable the terminal to obtain a target picture according to the watermark information, the validity period and the picture containing the article.
In one embodiment, the first processing unit is to:
obtaining a value of at least one attribute of the item according to the identification of the item;
and for each attribute value, judging whether an article range containing the attribute value exists in the plurality of article ranges, and if so, determining the article range as a target article range.
In one embodiment, the first processing unit is to:
for each target item range, determining the mark of the marketing campaign matched with the target item range, and acquiring the priority of the marketing campaign according to the mark of the marketing campaign;
the identification of the one marketing campaign with the highest priority is determined as the identification of the targeted marketing campaign.
In one embodiment, the first processing unit is to:
and setting the priority of the marketing campaign according to the type of the marketing campaign, the discount rate of the marketing campaign or the creation time of the marketing campaign.
In one embodiment, the apparatus further comprises:
the fourth processing unit is used for judging whether the deadline of the validity period matched with the mark of the marketing activity is the current time or not for the mark of each marketing activity, and if so, deleting the mark of the marketing activity, the range of the article matched with the mark of the marketing activity, the validity period and the watermark information; the watermark information includes a marketing campaign and a web page address of at least one picture template.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided an apparatus for processing a picture.
The device for processing the picture, provided by the embodiment of the invention, is applied to a terminal and comprises the following components:
the receiving and sending unit is used for sending the identification of the article to the server and receiving the watermark information and the validity period sent by the server;
a generating unit, configured to generate a floating layer according to the watermark information and the validity period;
and the third processing unit is used for acquiring a picture containing an article, and arranging the floating layer on the picture to obtain a target picture.
In one embodiment, the watermark information comprises a web page address and a targeted marketing campaign of at least one picture template;
the generation unit is used for:
selecting a target webpage address containing the picture template with the size same as that required by the terminal from the webpage addresses of the at least one picture template, and acquiring a target picture template according to the target webpage address;
and if the position of the valuable information of the target picture template is located, acquiring the valuable information of the article, and respectively adding the target marketing activity, the value information of the article and the validity period to the target picture template to generate a floating layer.
In one embodiment, the generation unit is to:
and if the target picture template has no position with value information, respectively adding the target marketing activity and the validity period to the target picture template to generate a floating layer.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a system for processing a picture.
The system for processing pictures of the embodiment of the invention comprises:
the server is used for receiving the identification of the article sent by the terminal; selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range; acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and a picture containing an article;
the terminal is used for sending the identification of the article to the server and receiving the watermark information and the validity period sent by the server; generating a floating layer according to the watermark information and the validity period; and acquiring the picture containing the article, and arranging the floating layer on the picture to obtain the target picture.
To achieve the above object, according to still another aspect of an embodiment of the present invention, there is provided an electronic apparatus.
An electronic device of an embodiment of the present invention includes: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors implement the method for processing the pictures provided by the embodiment of the invention.
To achieve the above object, according to still another aspect of an embodiment of the present invention, there is provided a computer-readable medium.
A computer-readable medium of an embodiment of the present invention stores thereon a computer program, and the computer program, when executed by a processor, implements the method for processing a picture provided by an embodiment of the present invention.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
fig. 1 is a schematic diagram of a main flow of a method for processing pictures according to an embodiment of the invention;
FIG. 2 is an application scenario of a method of processing pictures according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a main flow of a method for processing pictures according to another embodiment of the present invention;
FIG. 4 is a diagram illustrating a target picture in a method for processing pictures according to another embodiment of the invention;
FIG. 5 is a diagram illustrating another target picture in a method for processing pictures according to another embodiment of the invention;
FIG. 6 is a diagram illustrating the main components of an apparatus for processing pictures according to an embodiment of the present invention;
FIG. 7 is a schematic diagram of the main units of an apparatus for processing pictures according to another embodiment of the present invention;
FIG. 8 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 9 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
It should be noted that the embodiments and features of the embodiments may be combined with each other without conflict.
In order to solve the problems in the prior art, an embodiment of the present invention provides a method for processing a picture, which is applied to a server, and as shown in fig. 1, the method includes:
and step S101, receiving the identification of the article sent by the terminal.
In this step, the identifier of the item may be a value of a uniform item number of the item when implemented. Such as 1112. Item Uniform numbering (Stock numbering Unit, SKU for short). The article may be toothpaste, a towel, a mouse, or the like.
And S102, selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting an identification of a target marketing activity from all the identifications of the marketing activities matched with the target item range.
The specific implementation of this step is described in detail below and will not be described further herein.
It should be noted that each marketing campaign has a unique identifier, and the identifier of the marketing campaign may be a number, a letter, a character string, or the like.
And step S103, acquiring and sending the watermark information matched with the identification of the target marketing activity and the validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and the picture containing the article.
In this step, when the method is implemented, the server stores the identifier of the target marketing campaign, and the watermark information and the validity period which are matched with the identifier of the target marketing campaign in a matching manner, so that the watermark information and the validity period can be acquired. The watermark information includes a web page address of the targeted marketing campaign and the at least one picture template. The targeted marketing campaign may be 100 full minus 20 or spring festival not closed, etc.
In an embodiment of the present invention, selecting at least one target item range from a plurality of item ranges according to the identification of the item includes:
obtaining a value of at least one attribute of the item according to the identification of the item;
and for each attribute value, judging whether an article range containing the attribute value exists in the plurality of article ranges, and if so, determining the article range as a target article range.
In this embodiment, at least one attribute may include merchant, category, brand, and item uniform number, when embodied. The value of the merchant may be X (X may be the name of the merchant), the value of the category may be the home appliance, the value of the brand may be S (S may be the name of the brand), and the value of the uniform number of items may be 1112. The range of the articles can be X, household appliances, S or a stack of numerical combinations, and the like, wherein one numerical combination is a uniformly numbered value of one article.
The identification of the item and the value match of the at least one attribute of the item are stored in the server in advance. It should be appreciated that the greater the number of target item ranges, the more comprehensive the identification of all marketing campaigns matching the target item ranges.
In the embodiment, at least one target item range to which the item belongs is selected from the plurality of item ranges according to the identification of the item, so that the identification of the marketing campaign in which the item participates is determined, and the consumption of manpower and material resources is further reduced on the premise of ensuring the conversion rate.
In an embodiment of the present invention, selecting an identifier of a target marketing campaign from all identifiers of marketing campaigns matching the target item range includes:
for each target item range, determining the mark of the marketing campaign matched with the target item range, and acquiring the priority of the marketing campaign according to the mark of the marketing campaign;
the identification of the one marketing campaign with the highest priority is determined as the identification of the targeted marketing campaign.
In this embodiment, when embodied, the target item range and the identification of the marketing campaign that matches the target item range are stored in the server, and thus, the identification of the marketing campaign may be determined. Likewise, the identification of the marketing campaign is stored in match with the priority of the marketing campaign.
And setting the priority from high to low according to the requirements, thereby obtaining the mark of the marketing activity with the highest priority. For example, the higher the discount rate, the higher the priority, the smaller the discount rate, and the lower the priority, that is, the identification of the marketing campaign with the highest discount rate is determined as the identification of the targeted marketing campaign. For another example, the earlier the creation time, the higher the priority, and the later the creation time, the lower the priority. For another example, the higher the number of priority levels (the number of levels is hereinafter referred to as one level or two levels, etc.), the higher the priority level.
It should be understood that the identification of the highest priority one of the marketing campaigns must be the identification of the marketing campaign that matches one of the at least one range of target items.
In the embodiment, the identification of the marketing campaign in which the article participates is determined, the priority of the marketing campaign is obtained, the identification of the marketing campaign with the highest priority is determined as the identification of the target marketing campaign, the watermark information and the validity period required for obtaining the most suitable target picture are accurate, and the consumption of manpower and material resources is further reduced on the premise of ensuring the conversion rate.
In the embodiment of the invention, the priority of the marketing campaign is set according to the type of the marketing campaign, the discount rate of the marketing campaign or the creation time of the marketing campaign.
In this embodiment, the types of marketing campaigns include full, per full, percent full, ladder full, M minus N, or full plus, etc.
Setting the priority of the marketing campaign is described below in a specific example: the marketing campaign of type full minus has a priority of one level, and the marketing campaign of type step full minus has a priority of two levels.
The benefit rate is (original price-active price) × 100%/original price.
The offer rate for the marketing campaign may be an average of the offer rates for all items participating in the marketing campaign.
In the embodiment, the priority of the marketing campaign is set according to the discount rate of the marketing campaign, so that merchants give more interest, the attraction to users is large, and the conversion rate is further improved.
In an embodiment of the present invention, the method further includes:
judging whether the expiration time of the validity period matched with the marketing activity identifier is the current time or not for the identifier of each marketing activity, if so, deleting the marketing activity identifier, the article range matched with the marketing activity identifier, the validity period and the watermark information; the watermark information includes a marketing campaign and a web page address of at least one picture template.
In this embodiment, a marketing campaign's identification matches an item range, matches an expiration date, and matches a watermark message.
A web page address (URL, also called Uniform Resource Locator).
The computer browser, the application page, the mobile phone browser and the like have different requirements on the size of the picture containing the object, and correspondingly, the computer browser, the application page, the mobile phone browser and the like have different requirements on the size of the picture template, so that the picture template of the computer browser, the picture template of the application page, the picture template of the mobile phone browser and the like can be set. Similarly, the article list page, the search page, the personalized recommendation page, the article detail page and the like have different requirements for the size of the picture containing the article, and correspondingly, the article list page, the search page, the personalized recommendation page, the article detail page and the like have different requirements for the size of the picture template, so that the picture template of the article list page, the picture template of the search page, the picture template of the personalized recommendation page, the picture template of the article detail page and the like can be set. Of course, picture templates and the like for computer browsers and search pages may also be set. Therefore, the target picture has a better display effect.
For each marketing campaign's identity, the marketing campaign's identity, and the item range, validity period, and watermark information matches that match the marketing campaign's identity are stored in a server. And if the item range is changed, replacing the item range in the server by the changed item range. The item range change refers to the increase, decrease or change of the value of the merchant, the value of the classification, the value of the brand and/or the value of the uniform number of the item included in the item range. If yes, the mark of the marketing activity in the server, and the article range, the validity period and the watermark information which are matched with the mark of the marketing activity are deleted. The number of items that fit within the range of items may be in the order of a hundred million.
The function of creating watermark information can be integrated on an interface for creating the marketing campaign; there may also be a separate watermark information system (where the watermark information is created). The marketing campaign system includes a sales promotion system, a coupon system, and the like, as shown in fig. 2, a marketing campaign is created in the marketing campaign system, an identifier, a validity period, and an article range of the marketing campaign are generated, the identifier, the validity period, and the article range of the marketing campaign are transmitted to the server by the marketing campaign system, and the identifier and the marketing campaign of the marketing campaign are transmitted to the watermark information system. The watermark information system combines the marketing campaign and the webpage address of the at least one picture template into watermark information and sends the watermark information and the identification of the marketing campaign to the server. Thus, the server may match the identification of the marketing campaign, the item range, the expiration date, and the watermark information for storage. Additionally, the marketing campaign may not have corresponding watermark information.
The validity period matched with the mark of the marketing activity is the validity period of the marketing activity. It should be understood that the marketing campaign in the watermark information can only be embodied in the target picture if the current time is within the validity period.
In the embodiment, the marketing activity identifier, and the article range, the validity period and the watermark information matched with the marketing activity identifier are managed in a unified manner, and the expiration is completely deleted, so that the probability that the exposure time of the target picture is possibly not within the validity period of the marketing activity used by the target picture is reduced, the dispute between the user and the merchant is further reduced, and the user experience is further improved. The watermark information comprises a marketing activity and a webpage address of at least one picture template, so that the terminal can automatically obtain a target picture, and the consumption of manpower and material resources is further reduced.
In order to solve the problems in the prior art, another embodiment of the present invention provides a method for processing a picture, which is applied to a terminal, and as shown in fig. 3, the method includes:
s301, sending the identification of the article to a server, and receiving the watermark information and the validity period sent by the server.
It should be noted that, what is received is the watermark information and the validity period returned by the server according to the identification of the article.
S302, generating a floating layer according to the watermark information and the validity period.
The specific implementation of this step is described in detail below and will not be described further herein.
S303, obtaining a picture containing an article, and arranging the floating layer on the picture to obtain a target picture.
In the step, in the specific implementation, each picture including the article is obtained, and the floating layer is arranged at the bottom of each picture by adopting the prior art to obtain each target picture. In addition, the floating layer can be arranged at other positions of the picture, such as the top and the like. Furthermore, the floating layer can reduce the influence on the display of the article. The target picture has the same size and shape as the picture containing the object. The size of the floating layer is smaller than that of the target picture, and the display effect of the target picture is better.
In the embodiment of the invention, the watermark information comprises a webpage address and a target marketing activity of at least one picture template;
generating a floating layer according to the watermark information and the validity period, comprising:
selecting a target webpage address containing the picture template with the size same as that required by the terminal from the webpage addresses of the at least one picture template, and acquiring a target picture template according to the target webpage address;
and if the position of the valuable information of the target picture template is located, acquiring the valuable information of the article, and respectively adding the target marketing activity, the value information of the article and the validity period to the target picture template to generate a floating layer.
In this embodiment, in implementation, the location of the targeted marketing campaign, the location of the value information, and the location of the validity period may be set in the targeted picture template. Adding the target marketing campaign to the position of the target marketing campaign in the target picture template, adding the value information of the article to the position of the value information in the target picture template, and adding the validity period to the position of the validity period in the target picture template. The floating layer is generated according to a target picture template added with target marketing activities, value information of articles and effective period by adopting the prior art. The value information of the item may be an activity price of the item.
The required size of the terminal is explained in the following with a specific example: the terminal is a mobile phone, and the target picture is displayed by adopting the browser, so that the terminal acquires the size of the picture template of the mobile phone browser in advance and determines the size as the size required by the terminal.
It should be noted that the value information may be replaced by other information, such as merchant level or the reputation of the object.
The size of the target picture template is smaller than that of the target picture, and the display effect of the target picture is better. Accordingly, the target picture is shown in FIG. 4, wherein the target marketing campaign is to buy 3 exempts 1 on a sports day; the effective period is 6.18-6.20; the value information of the article is the activity price 188.
In the embodiment, the target webpage address with the size of the picture template being the same as the size required by the terminal is selected, so that the target picture template is obtained, the target picture has a better display effect, and the user experience is further improved. The value information of the article is added to the target picture template, so that the user is attracted, and the conversion rate is further improved. And adding the target picture template to generate a floating layer, so that the target picture is immediately and automatically obtained, and the consumption of manpower and material resources is further reduced on the premise of ensuring the conversion rate.
In this embodiment of the present invention, generating a floating layer according to the watermark information and the validity period further includes:
and if the target picture template has no position with value information, respectively adding the target marketing activity and the validity period to the target picture template to generate a floating layer.
In this embodiment, the location of the targeted marketing campaign and the location of the validity period may be set in the targeted picture template, when embodied. And adding the target marketing activity to the position of the target marketing activity in the target picture template, and adding the validity period to the position of the validity period in the target picture template. And generating a floating layer according to a target picture template added with a target marketing activity and a valid period by adopting the prior art.
Accordingly, the target picture is shown in FIG. 5, wherein the target marketing campaign is time-limited 99-50; the effective period is 4.17-4.26.
In order to solve the problems in the prior art, another embodiment of the present invention provides a method for processing a picture, including:
the server receives the identification of the article sent by the terminal; selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range; acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and a picture containing an article;
the terminal sends the identification of the article to the server and receives the watermark information and the validity period sent by the server; generating a floating layer according to the watermark information and the validity period; and acquiring the picture containing the article, and arranging the floating layer on the picture to obtain the target picture.
In order to solve the problems in the prior art, an embodiment of the present invention provides an apparatus for processing pictures, which is applied to a server, and as shown in fig. 6, the apparatus includes:
the receiving unit 601 is configured to receive an identifier of an item sent by a terminal.
A first processing unit 602, configured to select at least one target item range from a plurality of item ranges according to the identification of the item, and select an identification of a target marketing campaign from all the identifications of marketing campaigns matching the target item range.
The second processing unit 603 is configured to obtain and send watermark information and an expiration date that are matched with the identifier of the target marketing campaign, so that the terminal obtains a target picture according to the watermark information, the expiration date and a picture containing an article.
In this embodiment of the present invention, the first processing unit 602 is configured to:
obtaining a value of at least one attribute of the item according to the identification of the item;
and for each attribute value, judging whether an article range containing the attribute value exists in the plurality of article ranges, and if so, determining the article range as a target article range.
In this embodiment of the present invention, the first processing unit 602 is configured to:
for each target item range, determining the mark of the marketing campaign matched with the target item range, and acquiring the priority of the marketing campaign according to the mark of the marketing campaign;
the identification of the one marketing campaign with the highest priority is determined as the identification of the targeted marketing campaign.
In this embodiment of the present invention, the first processing unit 602 is configured to:
and setting the priority of the marketing campaign according to the type of the marketing campaign, the discount rate of the marketing campaign or the creation time of the marketing campaign.
In an embodiment of the present invention, the apparatus further includes:
the fourth processing unit is used for judging whether the deadline of the validity period matched with the mark of the marketing activity is the current time or not for the mark of each marketing activity, and if so, deleting the mark of the marketing activity, the range of the article matched with the mark of the marketing activity, the validity period and the watermark information; the watermark information includes a marketing campaign and a web page address of at least one picture template.
It should be noted that the specific implementation manner of this embodiment is the same as the specific implementation manner of the embodiment shown in fig. 1, and is not described herein again.
In order to solve the problems in the prior art, another embodiment of the present invention provides an apparatus for processing pictures, which is applied to a terminal, and as shown in fig. 7, the apparatus includes:
the transceiving unit 701 is configured to send an identifier of an article to a server, and receive watermark information and an expiration date sent by the server.
A generating unit 702, configured to generate a floating layer according to the watermark information and the validity period.
The third processing unit 703 is configured to obtain a picture including an article, and set the floating layer on the picture to obtain a target picture.
In the embodiment of the invention, the watermark information comprises a webpage address and a target marketing activity of at least one picture template;
the generating unit 702 is configured to:
selecting a target webpage address containing the picture template with the size same as that required by the terminal from the webpage addresses of the at least one picture template, and acquiring a target picture template according to the target webpage address;
and if the position of the valuable information of the target picture template is located, acquiring the valuable information of the article, and respectively adding the target marketing activity, the value information of the article and the validity period to the target picture template to generate a floating layer.
In this embodiment of the present invention, the generating unit 702 is configured to:
and if the target picture template has no position with value information, respectively adding the target marketing activity and the validity period to the target picture template to generate a floating layer.
It should be noted that the specific implementation manner of this embodiment is the same as the specific implementation manner of the embodiment shown in fig. 3, and is not described herein again.
In order to solve the problems in the prior art, a further embodiment of the present invention provides a system for processing pictures, including:
the server is used for receiving the identification of the article sent by the terminal; selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range; acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and a picture containing an article;
the terminal is used for sending the identification of the article to the server and receiving the watermark information and the validity period sent by the server; generating a floating layer according to the watermark information and the validity period; and acquiring the picture containing the article, and arranging the floating layer on the picture to obtain the target picture.
Fig. 8 shows an exemplary system architecture 800 of a method of processing pictures or an apparatus for processing pictures to which embodiments of the present invention may be applied.
As shown in fig. 8, the system architecture 800 may include terminal devices 801, 802, 803, a network 804, and a server 805. The network 804 serves to provide a medium for communication links between the terminal devices 801, 802, 803 and the server 805. Network 804 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use the terminal devices 801, 802, 803 to interact with a server 805 over a network 804 to receive or send messages or the like. Various communication client applications, such as a photo processing application, a web browser application, a search application, etc. (by way of example only), may be installed on the terminal devices 801, 802, 803.
The terminal devices 801, 802, 803 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 805 may be a server that provides various services, such as a back-office management server (for example only) that supports shopping-like websites browsed by users using the terminal devices 801, 802, 803. The backend management server may analyze and otherwise process data such as the identifier of the received object, and feed back a processing result (such as the range of the target object, watermark information, and validity period — just an example) to the terminal device.
It should be noted that the method for processing pictures provided by the embodiment of the present invention is generally executed by the server 805 and the terminal, and accordingly, the device for processing pictures is generally disposed in the server 805 and the terminal.
It should be understood that the number of terminal devices, networks, and servers in fig. 8 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 9, shown is a block diagram of a computer system 900 suitable for use with a terminal device implementing an embodiment of the present invention. The terminal device shown in fig. 9 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 9, the computer system 900 includes a Central Processing Unit (CPU)901 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)902 or a program loaded from a storage section 908 into a Random Access Memory (RAM) 903. In the RAM 903, various programs and data necessary for the operation of the system 900 are also stored. The CPU 901, ROM 902, and RAM 903 are connected to each other via a bus 904. An input/output (I/O) interface 905 is also connected to bus 904.
The following components are connected to the I/O interface 905: an input portion 906 including a keyboard, a mouse, and the like; an output section 907 including components such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 908 including a hard disk and the like; and a communication section 909 including a network interface card such as a LAN card, a modem, or the like. The communication section 909 performs communication processing via a network such as the internet. The drive 910 is also connected to the I/O interface 905 as necessary. A removable medium 911 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 910 as necessary, so that a computer program read out therefrom is mounted into the storage section 908 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 909, and/or installed from the removable medium 911. The above-described functions defined in the system of the present invention are executed when the computer program is executed by a Central Processing Unit (CPU) 901.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a unit, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present invention may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a receiving unit, a first processing unit, and a second processing unit. Where the names of these elements do not in some cases constitute a limitation of the element itself, for example, a receiving element may also be described as an "element receiving an identification of an item transmitted by a terminal".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: receiving an identifier of an article sent by a terminal; selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range; and acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and the picture containing the article.
According to the technical scheme of the embodiment of the invention, at least one target article range to which an article belongs is selected from a plurality of article ranges according to the identification of the article sent by the terminal, the identification of one target marketing activity is selected from the identifications of all marketing activities matched with the target article range, the watermark information matched with the identification of the target marketing activity and the validity period are obtained and sent, the server provides the watermark information and the validity period required by the terminal to generate an optimal target image, a plurality of target images of the article are not obtained any more, the consumption of manpower and material resources is reduced on the premise of ensuring the conversion rate, the validity period provided for the terminal is provided, a user can know the validity period, the dispute between the user and a merchant is reduced, and the user experience degree is improved.
The units described in the embodiments of the present invention may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a transceiver unit, a generation unit, and a third processing unit. Where the names of these units do not in some cases constitute a limitation of the unit itself, for example, a generating unit may also be described as a "unit generating a watermark from the watermark information and the validity period".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: sending the identification of the article to a server, and receiving watermark information and an effective period sent by the server; generating a floating layer according to the watermark information and the validity period; and acquiring a picture containing an article, and arranging the floating layer on the picture to obtain a target picture.
According to the technical scheme of the embodiment of the invention, the identification of the article is sent to the server, the watermark information and the validity period are received, the floating layer is generated and arranged on the picture containing the article, so that the target picture is obtained immediately and automatically, the consumption of manpower and material resources is reduced on the premise of ensuring the conversion rate, the validity period in the target picture enables a user to know the validity period, the dispute between the user and a merchant is reduced, and the user experience degree is improved. And the terminal obtains the target picture, so that the pressure of the server is reduced.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (15)
1. A method for processing pictures is applied to a server and comprises the following steps:
receiving an identifier of an article sent by a terminal;
selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from all the identifications of the marketing activities matched with the target item range;
and acquiring and sending watermark information matched with the identification of the target marketing activity and a validity period so that the terminal can obtain a target picture according to the watermark information, the validity period and the picture containing the article.
2. The method of claim 1, wherein selecting at least one target item range from a plurality of item ranges based on the identity of the item comprises:
obtaining a value of at least one attribute of the item according to the identification of the item;
and for each attribute value, judging whether an article range containing the attribute value exists in the plurality of article ranges, and if so, determining the article range as a target article range.
3. The method of claim 2, wherein selecting an identification of a targeted marketing campaign from all identifications of marketing campaigns matching the range of targeted items comprises:
for each target item range, determining the mark of the marketing campaign matched with the target item range, and acquiring the priority of the marketing campaign according to the mark of the marketing campaign;
the identification of the one marketing campaign with the highest priority is determined as the identification of the targeted marketing campaign.
4. The method of claim 3, wherein the priority of the marketing campaign is set according to a type of the marketing campaign, a discount rate of the marketing campaign, or a creation time of the marketing campaign.
5. The method of claim 1, further comprising:
judging whether the expiration time of the validity period matched with the marketing activity identifier is the current time or not for the identifier of each marketing activity, if so, deleting the marketing activity identifier, the article range matched with the marketing activity identifier, the validity period and the watermark information; the watermark information includes a marketing campaign and a web page address of at least one picture template.
6. A method for processing pictures is applied to a terminal and comprises the following steps:
sending the identification of the article to a server, and receiving watermark information and an effective period sent by the server;
generating a floating layer according to the watermark information and the validity period;
and acquiring a picture containing an article, and arranging the floating layer on the picture to obtain a target picture.
7. The method of claim 6, wherein the watermark information comprises a web page address and a targeted marketing campaign for at least one picture template;
generating a floating layer according to the watermark information and the validity period, comprising:
selecting a target webpage address containing the picture template with the size same as that required by the terminal from the webpage addresses of the at least one picture template, and acquiring a target picture template according to the target webpage address;
and if the position of the valuable information of the target picture template is located, acquiring the valuable information of the article, and respectively adding the target marketing activity, the value information of the article and the validity period to the target picture template to generate a floating layer.
8. The method of claim 7, wherein generating a floating layer based on the watermark information and the validity period, further comprises:
and if the target picture template has no position with value information, respectively adding the target marketing activity and the validity period to the target picture template to generate a floating layer.
9. An apparatus for processing pictures, applied to a server, includes:
the receiving unit is used for receiving the identification of the article sent by the terminal;
the first processing unit is used for selecting at least one target item range from a plurality of item ranges according to the identification of the item, and selecting the identification of one target marketing activity from the identifications of all marketing activities matched with the target item range;
and the second processing unit is used for acquiring and sending the watermark information matched with the identification of the target marketing activity and the validity period so as to enable the terminal to obtain a target picture according to the watermark information, the validity period and the picture containing the article.
10. The apparatus of claim 9, wherein the first processing unit is configured to:
obtaining a value of at least one attribute of the item according to the identification of the item;
and for each attribute value, judging whether an article range containing the attribute value exists in the plurality of article ranges, and if so, determining the article range as a target article range.
11. The apparatus of claim 10, wherein the first processing unit is configured to:
for each target item range, determining the mark of the marketing campaign matched with the target item range, and acquiring the priority of the marketing campaign according to the mark of the marketing campaign;
the identification of the one marketing campaign with the highest priority is determined as the identification of the targeted marketing campaign.
12. An apparatus for processing pictures, applied to a terminal, includes:
the receiving and sending unit is used for sending the identification of the article to the server and receiving the watermark information and the validity period sent by the server;
a generating unit, configured to generate a floating layer according to the watermark information and the validity period;
and the third processing unit is used for acquiring a picture containing an article, and arranging the floating layer on the picture to obtain a target picture.
13. A system for processing pictures, comprising a server and a terminal, wherein the server comprises the apparatus for processing pictures according to any one of claims 9-11, and the terminal comprises the apparatus for processing pictures according to claim 12.
14. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-8.
15. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-8.
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