CN111127177A

CN111127177A - Content item generation method and device and electronic equipment

Info

Publication number: CN111127177A
Application number: CN202010220957.2A
Authority: CN
Inventors: 王涛
Original assignee: Beijing Missfresh Ecommerce Co Ltd
Current assignee: Beijing Missfresh Ecommerce Co Ltd
Priority date: 2020-03-26
Filing date: 2020-03-26
Publication date: 2020-05-08

Abstract

The application provides a content item generation method and device and electronic equipment, and belongs to the technical field of internet. The method comprises the following steps: acquiring a first image of a target product, and determining the product characteristics of the target product according to the first image; acquiring a second image for advertising a target product according to the product characteristics, and determining product characteristic information of the target product according to the product characteristics; acquiring propaganda information for describing a target product; and generating a content item of the target product according to the second image, the propaganda information and the product characteristic information. In the method and the device, the content item of the target product can be quickly generated only by providing the first image of the target product, the generation efficiency of the content item is improved, and the updating requirement of the content item, which is increased along with the quick updating of the product, can be met.

Description

Content item generation method and device and electronic equipment

Technical Field

The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for generating a content item, and an electronic device.

Background

With the development of internet technology, more and more fresh electric power suppliers emerge. The fresh electric commerce means selling fresh commodities such as fruits, vegetables or meat on the internet by means of electronic commerce. The user can purchase the required fresh goods through the client installed on the terminal. For the convenience of fast understanding of the fresh product by the user, the fresh electronic commerce can show the advertisement information of the fresh product for the user.

In the related technology, a fresh electronic commerce committee advertising company is generally adopted, and an advertisement maker makes advertisement information for fresh products; however, the advertising worker needs a certain production period for producing the advertising information, and for fresh products with high replacement speed, the efficiency of artificially producing the advertising information is low, and the requirement for rapidly updating the products is difficult to meet.

Disclosure of Invention

The embodiment of the application provides a method and a device for generating a content item and electronic equipment, and the generation efficiency of the content item of a product can be improved. The technical scheme is as follows:

according to an aspect of embodiments of the present application, there is provided a method of generating a content item, the method including: acquiring a first image of a target product, and determining the product characteristics of the target product according to the first image; acquiring a second image for advertising the target product according to the product characteristics, and determining product characteristic information of the target product according to the product characteristics; acquiring propaganda information for describing the target product; and generating the content item of the target product according to the second image, the propaganda information and the product characteristic information.

According to another aspect of embodiments of the present application, there is provided an apparatus for generating a content item, the apparatus including: the acquisition module is used for acquiring a first image of a target product; the determining module is used for determining the product characteristics of the target product according to the first image; the acquisition module is further used for acquiring a second image used for advertising the target product according to the product characteristics; the determining module is further used for determining product characteristic information of the target product according to the product characteristics; the acquisition module is further used for acquiring propaganda information for describing the target product; and the generating module is used for generating the content item of the target product according to the second image, the propaganda information and the product characteristic information.

In a possible implementation manner, the determining module is further configured to identify freshness of the target product according to the product feature; and determining the freshness of the target product as the product characteristic information of the target product.

In another possible implementation manner, the determining module is further configured to obtain a freshness identification manner corresponding to the target product according to the product characteristics; acquiring a freshness feature of the target product from the product features based on a freshness identification mode corresponding to the target product, wherein the freshness feature is used for representing the freshness of the target product; and determining the freshness of the target product according to the freshness characteristic of the target product.

In another possible implementation manner, the determining module is further configured to obtain a source feature of the target product according to the product feature, where the source feature is a feature that is used to represent a product source location of the target product; determining at least one product source place corresponding to the product type of the target product according to the product type of the target product; determining a target source area of the target product from the at least one product source area according to the source characteristics of the target product, wherein the source characteristics corresponding to the target source area are matched with the source characteristics of the target product; and determining the target source of the target product as the product characteristic information of the target product.

In another possible implementation manner, the obtaining module is further configured to determine a product type of the target product according to the product feature; determining a propaganda subject for propagandizing the target product according to the product type of the target product; acquiring propaganda information matched with the propaganda theme according to the propaganda theme; or, the obtaining module is further configured to obtain product description information of the target product, and extract keywords from the product description information; and acquiring propaganda information matched with the keywords according to the keywords.

In another possible implementation manner, the obtaining module is further configured to determine a product type of the target product according to the product feature; determining a target source of the target product according to the product characteristics; determining a second image matching the product type and the target source according to the product type and the target source.

In another possible implementation manner, the generating module is further configured to determine a target area where the target product is located from the second image; determining a pattern template matched with the second image according to the position of the target area, wherein the pattern template comprises a first display area of the second image, a first display pattern and a second display area of the propaganda information, and a second display pattern and a third display area of the product characteristic information; displaying the second image to the first display area, displaying the propaganda information to the second display area according to the first display style, and displaying the product characteristic information to the third display area according to the second display style to obtain the content item.

In another possible implementation manner, the apparatus further includes: the determining module is further used for determining a first resource numerical value matched with the target product according to the product characteristic information; an adding module for adding the first resource value to the content item.

According to another aspect of embodiments of the present application, there is provided an electronic device, which includes a processor and a memory, where at least one instruction is stored in the memory, and the at least one instruction is loaded and executed by the processor to implement the method for generating a content item according to any one of the above-mentioned possible implementation manners.

According to another aspect of embodiments of the present application, there is provided a computer-readable storage medium having at least one instruction stored therein, where the at least one instruction is loaded and executed by a processor to implement the method for generating a content item according to any one of the above-mentioned possible implementation manners.

In the embodiment of the application, a first image of a target product is obtained, and product characteristics of the target product are determined according to the first image; acquiring a second image for advertising a target product according to the product characteristics, and determining product characteristic information of the target product according to the product characteristics; acquiring propaganda information for describing a target product; and generating a content item of the target product according to the second image, the propaganda information and the product characteristic information. According to the technical scheme, the product characteristics of the target product are determined according to the first image, the second image and the product characteristic information used for propagandizing the target product can be obtained according to the product characteristics, and then the content item of the target product is generated according to the propagandizing information, the second image and the product characteristic information of the target product. And the content items are generated according to the propaganda information and the product characteristic information of the target product and the second image for propagandizing the target product, and the characteristics of the target product can be more visually and vividly shown in a mode of combining the image and the information, so that the propagandizing effect on the target product is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic illustration of an implementation environment provided by an embodiment of the present application;

FIG. 2 is a flow chart of a method for generating a content item according to an embodiment of the present application;

FIG. 3 is a flow chart of a method for generating a content item according to an embodiment of the present application;

fig. 4 is a block diagram of a content item generation apparatus provided in an embodiment of the present application;

fig. 5 is a block diagram of a terminal according to an embodiment of the present application;

fig. 6 is a block diagram of a server according to an embodiment of the present disclosure.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

The terms "first," "second," "third," and "fourth," etc. in the description and claims of this application and in the accompanying drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "comprising" and "having," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.

Fig. 1 is a schematic diagram of an implementation environment provided by an embodiment of the present application. Referring to fig. 1, the implementation environment includes a first terminal 101, a server 102, and a second terminal 103.

The first terminal 101 and the second terminal 103 may be mobile phones, tablet computers, computers or other electronic devices; the first terminal 101 and the second terminal 103 are connected to the server 102 via a wireless or wired network, respectively.

The first terminal 101 may have a first client installed thereon having a function of generating a content item, and a first user who supplies a product through an e-commerce platform may generate a content item for promoting the product through the first client. The content item is an information representation form, and the content item represents the related information of the product more intuitively and vividly through the combination of images and information. For example, the content item may be an advertisement in the form of an image, animation, or video.

The second terminal 103 may have a second client with a content item display function installed thereon, for example, the second client may be a shopping application, an information publishing application, a browser, or the like that provides services for the e-commerce platform, for example, the information publishing application may be a social application; a second user who purchases a product through the e-commerce platform can browse the content item of the product, learn about and purchase the product through the second terminal 103.

The server 102 may be a background server of the e-commerce platform, and in a possible implementation, the server 102 sends the content item generated by the first terminal 101 to the second terminal 103. The first terminal 101 may generate a content item for promoting the target product; sending the content item to the server 102; the server 102 receives the content item sent by the first terminal 101 and sends the content item to the second terminal 103; the second terminal 103 receives the content item transmitted by the server 102, and displays the content item in the content item display interface.

In another possible implementation, the server 102 may generate a content item from the first image sent by the first terminal 101, and send the content item to the second terminal 103. The first terminal 101 may send a content item generation request to the server 102, the content item generation request carrying at least a first image of the target product; the server 102 generates a content item for promoting the target product according to the first image; transmitting the content item to the second terminal 103; the second terminal 103 receives the content item transmitted by the server 102, and displays the content item in the content item display interface.

In giving birth to bright electricity merchant platform, because give birth to bright product and need carry out fresh-keeping processing through fresh-keeping measure to, the shelf life of giving birth to bright product is at certain time length within range, consequently, the period of selling of putting on the shelf of giving birth to bright product is shorter, needs to generate the content item of giving birth to bright product fast, carries out propaganda popularization to giving birth to bright product. By the content item generation method provided by the embodiment of the application, the product characteristics of the target product can be determined according to the first image of the target product, and further the product characteristic information and the second image used for propaganda are determined according to the product characteristics; according to the second image, the product characteristic information and the propaganda information, the content item of the target product is generated quickly, the generation efficiency of the content item is improved, the propaganda requirement of the fresh product can be met, the content item is sent to the second terminal and displayed for a user through the second terminal, and the quick propaganda effect similar to street selling can be achieved.

Fig. 2 is a flowchart of a method for generating a content item according to an embodiment of the present application. Referring to fig. 2, in the embodiment of the present application, an execution subject of generating a content item is taken as an example of a first terminal, and the method for generating a content item includes the following steps.

201. The first terminal obtains a first image of a target product.

The target product is a product which needs to be publicized and promoted. For example, the target product may be a product to be shelved; the target product can also be a product needing important publicity; the target product may also be a product that requires promotional campaigns.

In a fresh electric commercial platform, a target product can be a fresh product, the quality guarantee period of the fresh product is usually within a certain time range, and fresh-keeping treatment needs to be carried out through fresh-keeping measures. For example, the target product may be fresh vegetables, seasonal fruits, or meat, egg, or other food materials that are about to be shelved and have a shelf life less than a preset time, where the preset time may be 2 days, 3 days, or 5 days, etc.; or, the target product can also be a farm product or the like provided for a place of origin help object; alternatively, the target product may be a fresh product or the like that participates in a platform promotion campaign.

The first image may be an image obtained by photographing the target product through the first terminal. The first image may also be an image obtained by shooting the target product through other devices with shooting functions, and the first terminal acquires the first image of the target product through wireless or wired connection with the other devices with shooting functions. In the embodiment of the present application, an example in which the first terminal photographs the target product to obtain the first image is taken is described.

In one possible implementation, when the first user generates the content item through the first terminal, the first user may shoot the target product to obtain the first image. Correspondingly, the step of the first terminal acquiring the first image of the target product may be: the first terminal displays an uploading interface of the product image; the method comprises the steps that a first terminal responds to an operation for indicating to shoot a target product, a camera shooting assembly of the first terminal is called, and an image shooting interface is displayed; in response to the operation of confirming the photographing, a first image of the target product is photographed.

In another possible implementation, when the first user generates the content item through the first terminal, the first image may be selected from images already stored by the first terminal. Correspondingly, the step of the first terminal acquiring the first image of the target product may be: the first terminal displays an uploading interface of the product image; the first terminal responds to the operation for indicating the selection of the first image and displays the image stored by the first terminal; in response to a selection operation on the stored image, the selected image is determined as the first image.

In another possible implementation, when the first user generates the content item through the first terminal, the first user may input a product name to be advertised; the first terminal can screen out a part of images from the stored images in advance according to the product name; and acquiring a first image from the screened images. Correspondingly, the step of the first terminal acquiring the first image of the target product may be: the first terminal displays an uploading interface of the product image; acquiring the name of the input product; acquiring product characteristics corresponding to the product name; screening at least one third image matched with the product characteristic from the stored images according to the product characteristic; displaying at least one third image; in response to a selection operation of at least one third image, the selected third image is determined as the first image.

For example, the product name of the target product is "red fuji", and the product characteristics corresponding to the product name include "the fruit type is flat and pile type; the fruit surface is smooth, the wax is more, the fruit powder is less, and the fruit is clean and has no fruit rust; the bottom color of the peel is yellow green, and the peel is red or red; flesh yellow-white ", the first terminal may sift out a third image from the stored images that matches the product characteristic.

In the embodiment of the application, when the first image is acquired from the plurality of stored images, the first terminal can screen out the third image matched with the product feature corresponding to the product name in advance according to the product name to be advertised, so that the number of images required to be browsed by a user when the user selects the first image can be reduced, the time cost consumed by the user for searching the first image can be reduced under the condition that the number of images stored in the terminal is large, and the generation efficiency of the content item is improved.

It should be noted that the first terminal may acquire a first image; the first terminal may also acquire two or more first images. In the embodiment of the present application, the number of the first terminal acquiring the first image is not limited.

Another point to be noted is that the first terminal may further obtain a video of the target product, and take each frame image in the video as the first image. The first terminal can also acquire a video of the target product, and an image of a partial frame is selected from the video to be used as the first image. For example, the first terminal may acquire one frame every 1 second, and take an image of the frame as the first image. As another example, the first terminal may acquire one frame every 10 frames of the video, and take an image of the frame as the first image.

The first terminal may further obtain an animation of the target product, where the animation is formed by combining a plurality of still image frames, and the first terminal may use a plurality of still images included in the animation as the first image.

202. And the first terminal determines the product characteristics of the target product according to the first image.

The product features of the target product are visual features exhibited by the target product in the first image, and the product features of the target product can identify the target product. The product characteristics of the target product include one or more of morphological characteristics, color characteristics, and packaging characteristics.

The morphological characteristics are used to represent the morphology of the target product and the color characteristics are used to represent the color of the target product. For example, if the target product is apple, the morphological feature of the target product indicates that the target product is a short cone, and the color feature of the target product indicates that the target product is dark red.

The packaging characteristics are used for indicating characteristics on the packaging of the target product, and the packaging characteristics can comprise text information for introducing the target product, wherein the text information comprises production time, quality guarantee period, specification information and the like of the target product. For example, if the target product is milk carton, the packaging characteristic of the target product represents a characteristic on a packaging box of the milk carton, and the text information in the packaging characteristic may include one or more of production time, expiration date, production place information, and specification information of the milk carton, and the specification information includes one or more of a volume of a single milk carton of the milk carton, a product standard number of the milk carton, and a product type of the milk carton.

The first terminal can determine the area where the shooting main body is located as a target area where the target product is located according to the area where the shooting main body is located in the first image; and extracting the product characteristics of the target product from the target area. Correspondingly, the step of determining, by the first terminal, the product characteristic of the target product according to the first image may be: the first terminal determines the area where the shooting main body is located in the first image through the main body detection model, and determines the area where the shooting main body is located as a target area where a target product is located; and extracting the product characteristics of the target product from the target area.

203. And the first terminal determines a second image for advertising the target product according to the product characteristics of the target product.

The second image is used to advertise the target product. The second image can be an image which is designed and stored based on a target product in advance, and the first terminal can obtain the second image according to the product feature matching of the target product in the first image; the second image may be an image obtained by performing a beautification process on the first image.

In a first possible implementation manner, the first terminal may obtain the second image according to product feature matching of the target product in the first image. Accordingly, the first terminal determines a second image for promoting the target product according to the first image through the following steps (1) to (3).

(1) The first terminal determines the product type of the target product according to the product characteristics of the target product.

The product type is used to indicate a type to which the target product belongs, and for example, the product type may be mango, strawberry, radish, tiger shrimp, and the like.

In one possible implementation manner, the product characteristics of the target product include morphological characteristics and color characteristics, and the first terminal may determine the product type of the target product according to the morphological characteristics and the color characteristics of the target product. Correspondingly, the steps can be as follows: the first terminal inputs the product characteristics of the target product into the product classification model to obtain the product type of the target product, and the product classification model is used for identifying the product type of the target product according to the product characteristics of the target product.

In another possible implementation manner, the product characteristics of the target product include packaging characteristics of the target product, and the first terminal may determine the product type of the target product from the packaging characteristics of the target product. Correspondingly, the step of determining the product type of the target product by the first terminal according to the product characteristics of the target product may be: the method comprises the steps that a first terminal obtains text information on a package of a target product according to product characteristics of the target product; acquiring the text information used for expressing the product type of the target product from the text information; and determining the product type of the target product according to the text information for representing the product type of the target product.

In this embodiment, if the first image includes the packaging feature of the target product, the product type of the target product may be determined directly according to the text information indicating the product type of the target product in the packaging feature. Because the literal information in the packaging characteristics is the real information describing the target product, the product type is determined based on the literal information in the packaging characteristics, and the accuracy of determining the product type can be improved.

(2) The first terminal determines a target source of the target product according to the product characteristics of the target product.

The target source is where the target product is produced. For products of the same product type, if the sources of the products are different, the source characteristics of the products are also different. The first terminal can acquire a source characteristic used for representing a product source of the target product from the product characteristic of the target product; and determining the target source of the target product according to the source characteristics.

In a possible implementation manner, the product source database stores a corresponding relationship between the source characteristics of the product and the source location of the product, and the first terminal can determine the target source location of the target product from the corresponding relationship between the source characteristics of the product source database and the source location of the product according to the source characteristics of the target product; if the source database of the product source does not include the source characteristics of the target product, the first terminal can acquire the source characteristics closest to the source characteristics of the target product from the source database of the product source; according to the source characteristics closest to the source characteristics of the target product; and determining a target source place from the corresponding relation between the source characteristics and the product source places.

In another possible implementation manner, the source characteristics of the target product may include one or more of morphological characteristics and color characteristics of the target product, and the first terminal may determine a target source matching the source characteristics of the target product from at least one product source corresponding to the product type of the target product. Correspondingly, the step of determining, by the first terminal, the target source of the target product according to the product characteristics of the target product may be: the method comprises the steps that a first terminal determines at least one product source place corresponding to a product type according to the product type of a target product; and according to the source characteristics of the target product, determining a target source area of the target product from at least one product source area, wherein the source characteristics corresponding to the target source area are matched with the source characteristics of the target product.

The first terminal may obtain the source characteristics corresponding to each product source in the at least one product source, compare the source characteristics of the target product with the source characteristics corresponding to each product source in the at least one product source, and determine the target source of the target product, where the source characteristics corresponding to the target source match the source characteristics of the target product.

The first terminal can also obtain the corresponding relation between the at least one product source and the source characteristics from the product source database, and determine the target source from the corresponding relation between the at least one product source and the source characteristics according to the source characteristics of the target product.

For example, the product type of the target product is apple, and the at least one product source corresponding to the product type comprises A place and B place; the source characteristics corresponding to the A place comprise flat and pile shapes of the fruit, yellow green bottom color of the peel, red or red strips or pieces of the fruit, and yellow white pulp; the source characteristics corresponding to B place include conical fruit shape, upright high piles at the ends, obvious five-edge protrusion, bright red or thick red fruit, bright and clean fruit surface and yellow-white fruit pulp. If the source characteristics of the target product comprise that the fruit shape is conical, the end is tall, the five edges are prominent, the fruit is bright red or thick red, and the fruit surface is bright and clean, the target source place of the target product can be determined to be the place B.

In the embodiment of the application, the first terminal screens out at least one product source place to which the target product is most likely to belong according to the product type of the target product; therefore, the time for comparing the source characteristics of the matched target product with the source characteristics corresponding to the product source is reduced, and the efficiency of determining the target source is improved.

In another possible implementation manner, the source characteristics of the target product include packaging characteristics of the target product, and the first terminal may determine the target source of the target product according to text information in the packaging characteristics. Correspondingly, the step of determining, by the first terminal, the target source of the target product according to the product characteristics of the target product may be: the method comprises the steps that a first terminal obtains text information on a package of a target product according to product characteristics of the target product; acquiring the origin information of the target product from the character information; and determining a target source of the target product according to the origin information.

For example, the text information in the packaging feature of the target product includes "origin: and B, the first terminal can extract characters positioned before and after the 'place of origin' from the character information in the packaging characteristics, and the place name in the extracted characters is determined as the place of origin information of the target product.

In the embodiment of the application, if the first image includes the packaging feature of the target product, the origin information of the target product can be directly obtained from the text information of the packaging feature, and since the text information in the packaging feature is the real information describing the target product, the target source of the target product is determined based on the text information in the packaging feature, and the accuracy of determining the target source can be improved.

In another possible implementation manner, the first terminal may further input the product characteristics of the target product into the source identification model to obtain the target source of the target product. The source identification model can be a machine learning-based method, and the model is trained according to a plurality of training samples, wherein the training samples comprise product characteristics of a product and a product source of the product.

(3) And the first terminal acquires a second image matched with the product type and the target source according to the product type and the target source of the target product.

In one possible implementation, the server may store second images corresponding to products of different product types at different product sources. The first terminal may acquire, from the server, a second image matching the product type and the target origin of the target product according to the product type and the target origin of the target product. Correspondingly, the steps can be as follows: the method comprises the steps that a first terminal sends a first acquisition request to a server according to the product type and the target source place of a target product, the first acquisition request is used for requesting to acquire a second image used for advertising the target product, the first acquisition request carries the product type and the target source place of the target product, and the server is used for acquiring the second image matched with the product type and the target source place according to the product type and the target source place of the target product and sending the second image to the first terminal; and the first terminal receives the second image sent by the server.

In another possible implementation manner, the first terminal may determine a product number for identifying the target product according to the product type of the target product and the target source, and obtain the second image from the server according to the product number. Correspondingly, the step of the first terminal acquiring, according to the product type of the target product and the target source, the second image matched with the product type and the target source may be: the first terminal determines a product number for identifying the target product according to the product type of the target product and a target source; sending a second acquisition request to a server, wherein the second acquisition request is used for requesting to acquire a second image for advertising a target product, the second acquisition request carries a product number of the target product, and the server is used for inquiring the second image corresponding to the product number according to the product number and sending the second image to the first terminal; and the first terminal receives the second image sent by the server.

It should be noted that the first terminal may also obtain a promotional video or a promotional animation matching the product type and the target source according to the product type and the target source of the target product.

In the embodiment of the application, the second image can be an image which is designed and stored in advance based on the target product, the second image has strong attraction through the pre-design, a better propaganda effect can be achieved, then the first terminal obtains the second image according to the product feature matching of the target product in the first image, the content item is generated according to the second image, and the propaganda effect on the target product can be improved.

In a second possible implementation manner, the first terminal may perform beautification processing on the first image to obtain a second image for promoting a target product.

The first terminal may highlight the product feature of the target product in the first image, and accordingly, the step of the first terminal determining the second image for promoting the target product according to the product feature of the target product may be: the first terminal determines edge information of the target product in the first image according to the product characteristics of the target product, wherein the edge information is used for indicating the edge of the target product; determining a first area needing to highlight the features according to the edge information; and beautifying the image of the first area to obtain a second image. For example, the first terminal may adjust brightness, contrast, and saturation of the image of the first area to highlight product features of the target product.

The first terminal may also highlight product features of the target product by weakening the background in the first image. Correspondingly, the step of the first terminal determining the second image for promoting the target product according to the product characteristics of the target product may further be: the first terminal can determine the edge information of the target product in the first image according to the product characteristics of the target product; determining a second area except the target product from the first image according to the edge information, wherein the second area is a shooting background of the target product; and weakening the image of the second area to obtain a second image. For example, the first terminal may blur the image of the second area to blur the image of the second area. As another example, the first terminal may replace the image of the second area with a solid image matching the color characteristics of the target product.

In the embodiment of the application, the first terminal can beautify the first image to obtain the second image for publicizing the target product, and the second image is more real based on the first image shot based on the target product, so that the content item is generated based on the second image, and the reality of the content item can be improved.

It should be noted that, after the first terminal determines the second image, the second image may also be displayed in the content item generation interface for the first user to view and confirm, and if the second image is confirmed to be used for generating the content item, the first terminal performs the step of generating the content item for promoting the target product according to the second image, the promotion information and the product characteristic information; if the second image is not confirmed for generating the content item, the first terminal reconfirms the second image according to the product characteristics.

In this embodiment, after determining the second image, the first terminal further displays the second image in the content item generation interface, and after confirming that the content item is generated by using the second image, the user generates the content item according to the second image. The second image is confirmed through the assistance of the user, the accuracy of the second image used for generating the content item can be improved, the content item is generated according to the confirmed second image, and the advertising effect on the target product can be improved.

204. The first terminal determines product characteristic information of the target product according to the product characteristics of the target product.

The product characteristic information indicates characteristics of the product. The product characteristic information includes one or more of production time of the product, freshness of the product, a source of the product, defect information of the product, a resource value matched with the product, and specification information of the product.

In a first possible implementation manner, the product characteristic information may include freshness of the product, and the first terminal may determine the freshness of the target product, and determine the freshness of the target product as the product characteristic information of the target product. Correspondingly, the step of determining the product characteristic information of the target product by the first terminal according to the product characteristics may be: the first terminal identifies the freshness of the target product according to the product characteristics of the target product; the first terminal determines the freshness of the target product as product characteristic information of the target product.

Freshness represents the current freshness of the product. The first terminal can confirm the freshness identification mode that the target product corresponds according to the product characteristics of the target product, and according to the freshness identification mode, the freshness of the target product is identified. Accordingly, the first terminal can identify the freshness of the target product according to the product characteristics through the following steps (1) to (3).

(1) The first terminal obtains a freshness identification mode corresponding to the target product according to the product characteristics of the target product.

The appearance of freshness varies from product to product. For example, for a product with a well-defined production time and shelf life, the freshness of the product is manifested as the difference between the production time, shelf life and the current time. For another example, for products such as vegetables, fruits, etc., the freshness of the product is often manifested in terms of morphological characteristics and color characteristics.

The first terminal can determine the appearance of the freshness of the target product according to the product characteristics of the target product; and determining a freshness identification mode corresponding to the target product according to the appearance of the freshness of the target product.

In a possible implementation manner, the product characteristics of the target product include morphological characteristics and color characteristics of the target product, and the freshness identification manner corresponding to the target product may be to identify freshness according to the morphological characteristics and the color characteristics of the target product.

In another possible implementation manner, the product characteristics of the target product include packaging characteristics of the target product, and the freshness identification manner corresponding to the target product can be to identify freshness according to the production time, the expiration date and the current time of the target product.

(2) The first terminal acquires the freshness feature of the target product from the product feature of the target product based on the freshness identification mode corresponding to the target product, and the freshness feature is used for indicating the freshness of the target product.

In a possible implementation manner, the freshness identification manner corresponding to the target product is to identify freshness according to the morphological feature and the color feature of the target product, the first terminal acquires the morphological feature and the color feature of the target product from the product feature of the target product based on the freshness identification manner, and determines the morphological feature and the color feature of the target product as the freshness feature of the target product.

In another possible implementation manner, the freshness identification manner corresponding to the target product may be to identify freshness according to production time, quality guarantee period, and current time of the target product, and the first terminal obtains the production time of the target product from product characteristics of the target product based on the freshness identification manner. Correspondingly, the step of acquiring the freshness characteristic of the target product from the product characteristic of the target product by the first terminal based on the freshness identification mode corresponding to the target product may be: the method comprises the steps that a first terminal obtains text information on a package of a target product according to the package characteristic of the target product based on a freshness identification mode corresponding to the target product; acquiring the production time of the target product from the text information; the production time is determined as the freshness characteristic of the target product.

(3) The first terminal determines the freshness of the target product according to the freshness feature of the target product.

In a possible implementation manner, the freshness feature of the target product comprises a morphological feature and a color feature of the target product, and the first terminal can obtain the freshness of the target product through the freshness determination model of the target product. Correspondingly, the step of the first terminal determining the freshness of the target product according to the freshness feature of the target product may be: and the first terminal inputs the freshness characteristic into the freshness determination model of the target product to obtain the freshness of the target product.

The freshness determination model can be a machine learning-based method, and the freshness of the target product can be determined by the first terminal through the freshness determination model according to a model trained by a plurality of training sample images representing different freshness degrees. For example, the target product is rape, and rape with different freshness is included in each training sample image in the plurality of training sample images of the freshness determination model of the target product.

The freshness of the target product may be expressed in terms of freshness or stale. The freshness of the target product can also be represented by a freshness score, e.g., a higher freshness score indicates a fresher target product. The freshness of the target product may also be represented by a freshness level, e.g., by a level one to a level ten, with a higher level representing a fresher target product.

For example, the target product is rape, and the first terminal inputs the freshness feature into the freshness determination model; determining the stem leaf straightness and wilting degree of the target product based on the morphological characteristics of the target product through a freshness determination model; determining a range to which a color characteristic value of a target product belongs based on the color characteristic of the target product, and determining the color freshness degree of the target product according to the range to which the color characteristic value belongs; and determining the freshness of the target product according to the straightness degree, the wilting degree and the color freshness degree of the target product.

In this application embodiment, when the target product is fresh product, first terminal can be according to the morphological feature and the colour characteristic that the target product really shows, and the new freshness of target product is discerned automatically, reduces the required cost of labor of judging new freshness, improves the efficiency of new freshness discernment.

In another possible implementation manner, the freshness characteristic of the target product is a production time of the target product, and the first terminal can determine the freshness of the target product according to the shelf life and the current time of the target product. Correspondingly, the step of the first terminal determining the freshness of the target product according to the freshness feature of the target product may be: the method comprises the steps that a first terminal obtains the quality guarantee period of a target product; and determining the freshness of the target product according to the production time of the target product, the quality guarantee period of the target product and the current time.

The first terminal can determine the expiration time of the target product according to the production time and the quality guarantee period of the target product; determining a difference between the expiration time and the current time; based on the difference, the freshness of the target product is determined. The larger the difference, the fresher the target product.

The first terminal may also determine a difference between the expiration time and the current time, and determine the freshness of the target product based on the ratio of the difference to the shelf life. The smaller this ratio, the fresher the target product is.

In the embodiment of the application, the first terminal can determine the freshness of the target product according to the difference between the production time, the quality guarantee period and the current time of the target product, and the freshness of the target product is determined through the time information because the production time, the quality guarantee period and the current time of the target product are all definite time information, so that the accuracy is high.

In a second possible implementation manner, the product characteristic information may include a source location of the product, and the first terminal may determine a target source location of the target product according to the product characteristics of the target product, and determine the target source location as the product characteristic information of the target product. Correspondingly, the step of determining the product characteristic information of the target product by the first terminal according to the product characteristic of the target product may be: the first terminal acquires the source characteristics of the target product according to the product characteristics, wherein the source characteristics are characteristics of a product source place for representing the target product; determining at least one product source place corresponding to the product type of the target product according to the product type of the target product; determining a target source area of the target product from at least one product source area according to the source characteristics of the target product, wherein the source characteristics corresponding to the target source area are matched with the source characteristics of the target product; and determining the target source of the target product as the product characteristic information of the target product.

The step of the first terminal determining the target source of the target product is the same as the step of the first terminal determining the target source of the target product according to the product characteristics of the target product in step 203, and details are not repeated here.

In a third possible implementation manner, the product characteristic information may include specification information of the product. The product characteristics of the target product comprise the packaging characteristics of the target product, and the first terminal can acquire the specification information of the target product according to the product characteristics of the target product and determine the specification information as the product characteristic information of the target product. Correspondingly, the step of determining the product characteristic information of the target product by the first terminal according to the product characteristics may be: the first terminal acquires the character information on the package of the target product according to the product characteristics; acquiring specification information of a target product from the text information; and determining the specification information as the product characteristic information of the target product.

In a fourth possible implementation manner, the product characteristic information may further include defect information of the product. The first terminal can determine the defect information of the target product according to the product characteristics of the target product, and the defect information is determined as the product characteristic information. Correspondingly, the step of determining the product characteristic information of the target product by the first terminal according to the product characteristics may be: the method comprises the steps that a first terminal inputs product characteristics of a target product into a defect identification model of the target product to obtain defect information of the target product; and determining the defect information as product characteristic information of the target product.

The defect recognition model may be a model derived from a plurality of training sample images having different defects based on a machine learning method. For example, the target product is a potato, and each of the plurality of training sample images of the defect identification model of the target product includes potatoes with different defects, such as potatoes with germination defects, potatoes with green areas, and the like. The first terminal may determine the defect information of the target product through a defect recognition model, for example, the defect information may be potato germination.

It should be noted that the first terminal may determine the product characteristic information of the target product according to the product characteristic of the target product. The first terminal can also acquire product characteristic information of the target product from the related information of the target product edited by the first user in advance.

Another point to be explained is that, after the first terminal determines the product characteristic information of the target product, the product characteristic information can be displayed in the content item generation interface for the first user to check and confirm, and if the product characteristic information is confirmed to be used for generating the content item, the first terminal executes the step of generating the content item for advertising the target product according to the second image, the advertisement information and the product characteristic information; if the product characteristic information is not confirmed to be used for generating the content item, the first terminal determines the product characteristic information of the target product again according to the product characteristic of the target product.

In the embodiment of the application, after determining the product characteristic information, the first terminal further displays the product characteristic information in a content item generation interface, and after confirming that the content item is generated by adopting the product characteristic information, the user generates the content item according to the product characteristic information. The method has the advantages that the product characteristic information is confirmed through the assistance of the user, the accuracy of the product characteristic information used for generating the content item can be improved, the content item is generated according to the confirmed product characteristic information, and the propaganda effect on the target product can be improved.

205. The first terminal obtains promotional information describing the target product.

In one possible implementation manner, the first terminal may obtain the advertisement information describing the target product according to the product type of the target product. Correspondingly, the step of the first terminal acquiring the advertising information for describing the target product may be: the first terminal determines the product type of the target product according to the product characteristics of the target product; determining a propaganda theme for propagandizing the target product according to the product type of the target product; and acquiring the propaganda information matched with the propaganda theme according to the propaganda theme.

For example, the product type of the target product is cherry, the propaganda theme corresponding to the product type can be sour, sweet and juicy, and the obtained propaganda information can be 'mellow, full, sharp and juicy tongue and sweet enough to shine sunlight' according to the propaganda theme by the first terminal.

In the embodiment of the application, the first terminal can acquire the propaganda information of the target product according to the product characteristics of the target product, so that the human intervention process during acquiring the propaganda information is reduced, the labor cost for acquiring the propaganda information is reduced, and the efficiency for acquiring the propaganda information is improved.

In another possible implementation manner, the first terminal may obtain the inputted product description information, and obtain the advertisement information of the target product according to the keyword in the product description information. Correspondingly, the step of the first terminal acquiring the advertising information for describing the target product may be: the method comprises the steps that a first terminal obtains product description information of a target product and extracts keywords from the product description information; and acquiring the propaganda information matched with the keywords according to the keywords.

The first user may input product description information of the target product through the first terminal. The first user can input the product description information of the target product in a text input mode through the first terminal, and correspondingly, the first terminal can acquire the input product description information of the target product.

The first user can also input the product description information of the target product in a voice input mode through the first terminal, and correspondingly, the first terminal receives the input voice description information, identifies the voice description information and determines the product description information of the target product.

For example, the first terminal acquires the product description information of the target product as "fresh ecuador white shrimp", the keywords extracted from the product description information by the first terminal include "fresh", "white shrimp" and "ecuador", and the announcement information matched with the keywords acquired by the first terminal may be "clear white shrimp coming across the equator" fresh "jacket from the equator".

In the embodiment of the application, the first terminal obtains the propaganda information according to the product description information input by the first user, and the obtained propaganda information is more in line with the propaganda intention of the first user, so that the propaganda effect of the propaganda information can be improved.

It should be noted that the first terminal may obtain the advertisement information of the target product from a database in which the advertisement information is stored. The promotional information stored in the database may be preconfigured for storage. The propaganda information stored in the database can also be obtained by learning according to historical propaganda information by a machine learning-based method.

Another point to be explained is that, after the first terminal determines the advertisement information, the advertisement information may also be displayed in the content item generation interface for the first user to view and confirm, and if the advertisement information is confirmed to be used for generating the content item, the first terminal performs the step of generating the content item for advertising the target product according to the second image, the advertisement information and the product characteristic information; if the promotion information is not confirmed for generating the content item, the first terminal reacquires the promotion information.

In the embodiment of the application, after the first terminal determines the promotion information, the promotion information is further displayed in the content item generation interface, and the user generates the content item according to the promotion information after confirming that the content item is generated by adopting the promotion information. The propaganda information is confirmed through the assistance of the user, the accuracy of the propaganda information used for generating the content items can be improved, the content items are generated according to the confirmed propaganda information, and the propaganda effect on the target product can be improved.

Another point to be noted is that step 203 to step 205 do not have a strict time sequence, and step 203 to step 205 may be executed in sequence; or, any step from step 203 to step 205 may be executed first, and then any step not executed may be executed; step 203 to step 205 may also be executed at the same time, and in this embodiment, the order of executing step 203 to step 205 is not limited.

206. And the first terminal generates a content item of the target product according to the second image, the propaganda information and the product characteristic information.

The content item is an information representation form, and the content item represents the related information of the product more intuitively and vividly through the combination of images and information. For example, the content item may be an advertisement in the form of an image, animation, or video.

The first terminal may adjust and layout the second image, the promotional information, and the product characteristic information to generate the content item. Correspondingly, the steps can be as follows: the first terminal determines a target area where the target product is located from the second image; determining a pattern template matched with the second image according to the position of the target area, wherein the pattern template comprises a first display area of the second image, a first display pattern and a second display area of the propaganda information and a second display pattern and a third display area of the product characteristic information; and displaying the second image to the first display area, displaying the propaganda information to the second display area according to the first display style, and displaying the product characteristic information to the third display area according to the second display style to obtain the content item.

The first display style represents the character display style of the propaganda information, and the first display style can comprise the font color, the font size and the font style of the propaganda information; the second display style represents a text display style of the product characteristic information, and the second display style may include a font color, a font size, and a font style of the product characteristic information.

The method is used for clearly and completely displaying a target area where a target product is located in a content item used for advertising the target product, wherein the target area where the target product is located is an area needing to be prevented from being shielded, a second display area and the target area are mutually exclusive, and a third display area and the target area are mutually exclusive.

In one possible implementation, the first terminal may generate the content item from a second image. The first display area of the second image is the area where the second image is located, the second display area of the propaganda information and the third display area of the product characteristic information are located in the first display area of the second image, the second display area and the target area where the target product is located are mutually exclusive, the third display area and the target area where the target product is located are mutually exclusive, and the second display area and the third display area are mutually exclusive.

In another possible implementation, the first terminal may generate the content item from a plurality of second images. The style template includes a plurality of first display regions, which may be, for each first display region, a region for completely displaying the second image; the first display area can also be an area with a preset shape, the first terminal displays the second image to the first display area, the first display area at least comprises a target area in the second image, the second display area is mutually exclusive with the target area where the target product is located, the third display area is mutually exclusive with the target area where the target product is located, and the second display area is mutually exclusive with the third display area.

In the embodiment of the application, the first terminal can avoid the target area where the target product is located from being shielded according to the target area where the target product is located by the first terminal, so that the target product to be advertised can be completely displayed in the content item, and the advertising effect of the content item is improved.

The first terminal can synthesize text information for promoting the target product according to the promotion information and the product characteristic information of the target product; a content item is generated based on the text information and the second image. For example, if the advertisement information of the target product is "big meat and fat, tender and delicious", and the target source of the target product is vietnam, the first terminal may synthesize text information for advertising the target product as "vietnam fishing port, tender and direct".

Another point to be noted is that the first terminal may also add a resource value matching the target product to the content item. Accordingly, the step of the first terminal generating the content item further comprises: the first terminal determines a first resource value matched with the target product according to the product characteristic information; the first resource value is added to the content item.

The first terminal can adjust the basic resource value of the target product according to the influence of the product characteristic information on the value of the target product, and the first resource value is obtained. Correspondingly, the step of the first terminal determining the first resource value matched with the target product according to the product characteristic information may be: the first terminal determines a resource influence value corresponding to the product characteristic information according to the product characteristic information, wherein the resource influence value is used for expressing the influence of the product characteristic information on the value of a target product; and obtaining a first resource value according to the resource influence value and the basic resource value of the target product.

The base resource value of the target product is used to represent the base value of the target product. The basic resource value of the target product can be a basic value corresponding to the product type of the target product; the basic resource value of the target product can also be a historical resource value corresponding to the target product, the historical resource value can be an average value of resource values of the target product sold all the time, and the historical resource value can also be a resource value of the target product sold last time.

For example, the resource influence value corresponding to the product characteristic information of the target product is +1, the basic resource value of the target product is 5, and the first resource value is 6.

The resource impact value of the target product may represent the impact of the product characteristic information on the base value of the target product by a positive or negative number. If the product characteristic information has a positive influence on the basic value of the target product, the resource influence value can be a positive number; if the product characteristic information negatively affects the base value of the target product, the resource impact value may be negative. The first terminal can sum the basic resource value and the resource influence value of the target product to obtain a first resource value.

For example, if the resource influence value corresponding to the product characteristic information of the target product is 1.2, and the basic resource value of the target product is 5, the first resource value is 6.

The resource influence value of the target product can also represent the influence of the product characteristic information on the basic value of the target product through the ratio. If the product characteristic information has positive influence on the basic value of the target product, the resource influence value is a numerical value greater than 1; if the product characteristic information has a negative influence on the basic value of the target product, the resource value is a value greater than 0 and less than 1. The first terminal may multiply the basic resource value and the resource influence value of the target product to obtain a first resource value.

In a possible implementation manner, the product characteristic information includes freshness of the target product, and the first terminal may determine a resource influence value corresponding to the freshness according to the freshness of the target product. The freshness of the target product may indicate that the target product is fresh or the target product is not fresh, and accordingly, the step of determining, by the first terminal, the resource influence value corresponding to the freshness according to the freshness of the target product may be: and the first terminal determines the resource influence value corresponding to the freshness of the target product from the corresponding relation between the freshness of the target product and the resource influence value according to the freshness of the target product.

For example, the freshness of the target product is used to indicate that the target product is not fresh, and the freshness of the target product may correspond to a resource impact value of-2.

In another possible implementation, the product characteristic information includes a freshness of the target product, the freshness of the target product may be represented by a freshness level, and the different freshness levels represent a degree of freshness of the target product. Correspondingly, the step of determining, by the first terminal, the resource influence value corresponding to the freshness according to the freshness of the target product may further be: and the first terminal acquires the resource influence value corresponding to the freshness level indicated by the freshness of the target product from the corresponding relation between the freshness level and the resource influence value according to the freshness level indicated by the freshness of the target product.

In the embodiment of the application, the first terminal determines the resource influence value according to the freshness of the target product, and takes the freshness of the target product as one of the determination bases of the first resource value of the target product. In a sales scene of fresh products, the first resource value of the target product is matched with the freshness of the target product, so that the first resource value can represent the real value of the target product, and the accuracy of determining the first resource value is improved.

In another possible implementation manner, the product characteristic information includes a target source location of the target product, and the first terminal may obtain the resource influence value corresponding to the target source location from the corresponding relationship between the product source location of the target product and the resource influence value according to the target source location of the target product.

And after determining the resource influence value corresponding to the target source, the first terminal obtains a first resource value according to the resource influence value and the basic resource value of the target product. And the basic resource value of the target product is the basic value corresponding to the product type of the target product.

For example, if the resource impact value of the target product from location a is 1, the resource impact value of the target product from location B is 2, and the base value of the target product for the product type is 5, the first resource value of the target product from location a is 6, and the first resource value of the target product from location B is 7.

In the embodiment of the application, the first terminal determines the resource influence value according to the source of the product, and the source of the product is taken as one of the determination bases of the first resource value of the target product, so that the first resource value is matched with the source of the product, and the accuracy of determining the first resource value is improved.

In another possible implementation manner, the product characteristic information includes a target source of the target product, and the first terminal may determine the first resource value of the target product according to the quantity of the product to be sold in the target source. Correspondingly, the step of determining, by the first terminal, the resource impact value corresponding to the product characteristic information according to the product characteristic information may be: and the first terminal determines the resource influence value corresponding to the target source local time according to the quantity of the target products to be sold in the target source local time.

The first terminal can determine the numerical range to which the quantity belongs according to the quantity of the target products to be sold at the time of the target source, and determine the resource influence value corresponding to the target source at the time from the corresponding relation between the numerical range and the resource influence value.

The first terminal can also determine the scarcity degree of the target product according to the quantity of the target product to be sold at the time of the target source and the quantity of the target product sold at one time on the target source; and according to the scarcity degree of the target product, determining the resource influence value corresponding to the target source in the corresponding relation between the scarcity degree of the target product and the resource influence value. And after determining the resource influence value corresponding to the target source location, the first terminal obtains a first resource value according to the resource influence value and the basic resource value of the target product. Wherein, the basic resource value of the target product can be the resource value of the target product when the target product is sold last time.

In the embodiment of the application, the first terminal may further determine the first resource value of the target product according to the number of the target products to be sold from the target source, and if the number of the target products to be sold at this time is small, it indicates that the target products to be sold at this time are scarce, and the first resource value of the target product is also higher, so that the first resource value is matched with the scarcity degree of the product, and the accuracy of determining the first resource value is improved.

In another possible implementation manner, the product characteristic information includes defect information of the target product, and the first terminal may obtain the resource influence value corresponding to the defect information of the target product from the correspondence between the defect information of the target product and the resource influence value according to the defect information of the target product.

In the embodiment of the application, the first terminal takes the defect information of the target product as one of determination bases of the first resource value of the target product, and further determines the first resource value of the target product according to the defect information of the target product, so that the first resource value of the target product is matched with the defect of the target product, the first resource value can show the real value of the target product, and the accuracy of determining the first resource value is improved.

It should be noted that the product characteristic information may include a plurality of freshness, destination source and defect information, and the first terminal may determine the first resource value of the target product according to the plurality of product characteristic information. The first terminal can sum the resource influence values corresponding to the characteristic information of each product to obtain the resource influence value of the target product, and obtain a first resource value according to the resource influence value and the basic resource value of the target product.

In the embodiment of the application, the first terminal can determine the first resource value matched with the target product according to the product characteristic information of the target product, so that the labor cost for setting the first resource value is reduced, and the efficiency for determining the first resource value is improved.

Another point to be explained is that the product characteristic information may further include benefit information of the target product, and the first terminal may further obtain the first resource value in combination with the benefit information. The offer information may be preset by the first user.

It should be noted that the first terminal may further generate the promotion information of the target product according to the first resource value and the historical resource value corresponding to the target product, and add the promotion information to the content item. Accordingly, the step of the first terminal generating the content item may further comprise: the first terminal obtains a second resource value of the target product, wherein the second resource value is a historical resource value corresponding to the target product; generating promotion information of the target product according to the first resource value and the second resource value; promotional information is added to the content item. The promotional information may indicate a degree of price reduction of the target product, which may be indicated in the form of a percentage or discount, which may also be indicated based on a difference between the first resource value and the second resource value.

In the embodiment of the application, the first terminal can also add the promotion information of the target product into the content item, so that the content item of the target product is more attractive, and the advertising effect on the target product is improved.

Another point to be noted is that, after the first terminal generates a content item of the target product, the first terminal also transmits the content item to the target terminal targeted for promotion. Accordingly, the step of the first terminal sending the content item to the target terminal may be: the first terminal determines a distributable range corresponding to the target product according to the position of a distribution site containing the target product; determining the terminals in the distributable range as target terminals for target product propaganda; and sending the content item to the target terminal, wherein the content item is used for being displayed in a content item display interface of the target terminal.

The first terminal may send the content item to the target terminal via the server. The first terminal may send a content item sending request to the server, the content item sending request carrying the content item and a terminal identification of the target terminal; the server receives a content item sending request sent by the first terminal, and sends the content item to the target terminal according to the terminal identification of the target terminal.

In the embodiment of the application, after the content item is generated, the content item can be sent to the target terminal within the distributable range of the current target product, so that the target terminal can show the content item to a purchasing user of the target product, and the effectiveness of the propaganda of the content item is improved.

Another point to be noted is that, after the first user generates the content item through the first terminal, the first user may also download the content item and distribute the content item through the information distribution application.

In the embodiment of the application, the product characteristics of the target product are determined according to the first image, the second image and the product characteristic information used for propagandizing the target product can be obtained according to the product characteristics, and then the content item of the target product is generated according to the propagandizing information, the second image and the product characteristic information of the target product. And the content items are generated according to the propaganda information and the product characteristic information of the target product and the second image for propagandizing the target product, and the characteristics of the target product can be more visually and vividly shown in a mode of combining the image and the information, so that the propagandizing effect on the target product is improved.

Fig. 3 is a flowchart of a method for generating a content item according to an embodiment of the present application. Referring to fig. 3, in the embodiment of the present application, taking as an example that a server generates a content item from a first image transmitted by a first terminal, and transmits the generated content item to a second terminal, a method for generating the content item includes the following steps.

301. The first terminal obtains a first image of a target product.

This step is similar to step 201 and will not be described herein again.

302. The first terminal transmits a content item generation request to the server, the content item generation request including the first image.

The first terminal sends a content item generation request to the server in response to an operation for instructing generation of a content item of the target product, the content item generation request carrying the first image, the content item generation request for requesting the server to generate the content item of the target product from the first image.

303. The server determines the product characteristics of the target product according to the first image.

This step is similar to step 202 and will not be described herein again.

304. The server determines a second image for advertising the target product according to the product characteristics of the target product.

This step is similar to step 203 and will not be described herein again.

305. And the server determines the product characteristic information of the target product according to the product characteristics of the target product.

This step is similar to step 204 and will not be described herein again.

306. The server obtains promotional information describing the target product.

In one possible implementation manner, the server may obtain the advertisement information describing the target product according to the product type of the target product. Correspondingly, the step of the server acquiring the promotional information for describing the target product may be: the server determines the product type of the target product according to the product characteristics of the target product; determining a propaganda theme for propagandizing the target product according to the product type of the target product; and acquiring the propaganda information matched with the propaganda theme according to the propaganda theme.

In another possible implementation manner, the server may obtain product description information of the target product, and obtain advertisement information for describing the target product according to the product description information. Correspondingly, the step of the server acquiring the promotional information for describing the target product may be: the server acquires product description information of a target product and extracts keywords from the product description information; and acquiring the propaganda information matched with the keywords according to the keywords.

The product description information acquired by the server may be transmitted by the first terminal. The first terminal acquires the inputted product description information and sends the product description information to the server. The product description information may be in the form of written product description information. The product description information can also be product description information in a voice form, and the server performs voice recognition on the product description information in the voice form to obtain the product description information of the target product.

307. And the server generates a content item of the target product according to the second image, the propaganda information and the product characteristic information.

This step is similar to step 206 and will not be described herein again.

308. The server sends the content item to the second terminal.

In one possible implementation, the second terminal may be any terminal installed with a shopping application that provides services for the e-commerce platform, and the server delivers the content item of the target product through the shopping application.

In another possible implementation manner, the second terminal may be any terminal installed with an information distribution application through which the server delivers the content item of the target product.

In another possible implementation manner, the server may further determine a distributable range corresponding to the target product according to the location of the distribution site where the target product is located, determine a terminal within the distributable range as a second terminal, and send the content item to the second terminal.

309. And the second terminal receives the content item sent by the server and displays the content item on a content item display interface.

In one possible implementation, the content item presentation interface may be a content item presentation interface in a shopping application that provides services for an e-commerce platform. And the second terminal receives the content item sent by the server and displays the content item on the content item display interface.

In another possible implementation manner, the content item presentation interface may be a content item presentation interface of the information distribution application, and the second terminal receives a content item sent by the server, and displays the content item on the content item presentation interface.

It should be noted that the content item may also correspond to a purchase link of the target product, and the second terminal jumps to a purchase interface of the target product in response to a triggering operation on the purchase link.

All the above optional technical solutions may be combined arbitrarily to form optional embodiments of the present application, and are not described herein again.

Fig. 4 is a block diagram of a content item generation apparatus according to an embodiment of the present application. Referring to fig. 4, the apparatus includes: an obtaining module 401, configured to obtain a first image of a target product; a determining module 402, configured to determine a product characteristic of the target product according to the first image; the obtaining module 401 is further configured to obtain a second image used for advertising a target product according to the product characteristics; the determining module 402 is further configured to determine product characteristic information of the target product according to the product characteristics; the obtaining module 401 is further configured to obtain advertisement information for describing the target product; and a generating module 403, configured to generate a content item of the target product according to the second image, the advertisement information, and the product characteristic information.

In a possible implementation manner, the determining module 402 is further configured to identify the freshness of the target product according to the product characteristics; and determining the freshness of the target product as the product characteristic information of the target product.

In another possible implementation manner, the determining module 402 is further configured to obtain a freshness identification manner corresponding to the target product according to the product characteristics; acquiring a freshness feature of the target product from the product feature based on a freshness identification mode corresponding to the target product, wherein the freshness feature is used for representing the freshness of the target product; and determining the freshness of the target product according to the freshness characteristic of the target product.

In another possible implementation manner, the determining module 402 is further configured to input the freshness characteristic into a freshness determination model of the target product, so as to obtain the freshness of the target product; or, the determining module 402 is further configured to obtain the shelf life of the target product, where the freshness characteristic is the production time of the target product; and determining the freshness of the target product according to the production time, the quality guarantee period and the current time.

In another possible implementation manner, the determining module 402 is further configured to obtain, according to the product characteristics, source characteristics of the target product, where the source characteristics are characteristics of a product source area used for representing the target product; determining at least one product source place corresponding to the product type of the target product according to the product type of the target product; determining a target source area of the target product from at least one product source area according to the source characteristics of the target product, wherein the source characteristics corresponding to the target source area are matched with the source characteristics of the target product; and determining the target source of the target product as the product characteristic information of the target product.

In another possible implementation manner, the determining module 402 is further configured to obtain text information on a package of the target product according to the product characteristics; acquiring specification information of a target product from the text information; and determining the specification information as the product characteristic information of the target product.

In another possible implementation manner, the obtaining module 401 is further configured to determine a product type of the target product according to the product characteristics; determining a propaganda theme for propagandizing the target product according to the product type of the target product; acquiring propaganda information matched with the propaganda theme according to the propaganda theme; or, the obtaining module 401 is further configured to obtain product description information of the target product, and extract keywords from the product description information; and acquiring the propaganda information matched with the keywords according to the keywords.

In another possible implementation manner, the obtaining module 401 is further configured to determine a product type of the target product according to the product characteristics; determining a target source of the target product according to the product characteristics; and determining a second image matched with the product type and the target source according to the product type and the target source.

In another possible implementation manner, the generating module 403 is further configured to determine, from the second image, a target area where the target product is located; determining a pattern template matched with the second image according to the position of the target area, wherein the pattern template comprises a first display area of the second image, a first display pattern and a second display area of the propaganda information and a second display pattern and a third display area of the product characteristic information; and displaying the second image to the first display area, displaying the propaganda information to the second display area according to the first display style, and displaying the product characteristic information to the third display area according to the second display style to obtain the content item.

In another possible implementation manner, the apparatus further includes: the determining module 402 is further configured to determine, according to the product characteristic information, a first resource value matched with the target product; an adding module for adding the first resource value to the content item.

In another possible implementation manner, the obtaining module 401 is further configured to obtain a second resource value of the target product, where the second resource value is a historical resource value corresponding to the target product; the generating module 403 is further configured to generate promotion information of the target product according to the first resource value and the second resource value; an adding module further for adding the promotional information to the content item.

In another possible implementation manner, the apparatus further includes: the determining module 402 is further configured to determine, according to a location of a distribution site including the target product, a distributable range corresponding to the target product; determining the terminals in the distributable range as target terminals for target product propaganda; and the sending module is used for sending the content item to the target terminal, and the content item is used for being displayed in a content item display interface of the target terminal.

It should be noted that: the content item generating apparatus provided in the above embodiments is only illustrated by dividing the functional modules when generating the content item, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the electronic device may be divided into different functional modules to complete all or part of the functions described above. In addition, the content item generation apparatus provided in the foregoing embodiment and the content item generation method embodiment belong to the same concept, and details of a specific implementation process thereof are referred to as method embodiments and are not described herein again.

The embodiment of the application provides electronic equipment which can be a terminal or a server. In response to that the electronic device is a terminal, the terminal may be a first terminal in the above method embodiment, and the terminal may also be a second terminal in the above method embodiment; fig. 5 is a block diagram of a terminal according to an embodiment of the present disclosure. The terminal 500 may be: a smartphone, a tablet, a laptop, or a desktop computer. Terminal 500 may also be referred to by other names such as user equipment, portable terminal, laptop terminal, desktop terminal, and the like. In general, the terminal 500 includes: a processor 501 and a memory 502.

The processor 501 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 501 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 501 may also include a main processor and a coprocessor, where the main processor is a processor for processing data in an awake state, and is also called a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 501 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content required to be displayed on the display screen. In some embodiments, processor 501 may also include an AI (Artificial Intelligence) processor for processing computational operations related to machine learning.

Memory 502 may include one or more computer-readable storage media, which may be non-transitory. Memory 502 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 502 is used to store at least one instruction for execution by processor 501 to implement a method of generating a content item as provided by method embodiments herein.

In some embodiments, the terminal 500 may further optionally include: a peripheral interface 503 and at least one peripheral. The processor 501, memory 502 and peripheral interface 503 may be connected by a bus or signal lines. Each peripheral may be connected to the peripheral interface 503 by a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 504, touch screen display 505, camera assembly 506, audio circuitry 507, positioning assembly 508, and power supply 509.

The peripheral interface 503 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 501 and the memory 502. In some embodiments, the processor 501, memory 502, and peripheral interface 503 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 501, the memory 502, and the peripheral interface 503 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

In some embodiments, terminal 500 also includes one or more sensors 510. The one or more sensors 510 include, but are not limited to: acceleration sensor 511, gyro sensor 512, pressure sensor 513, fingerprint sensor 514, optical sensor 515, and proximity sensor 516.

Those skilled in the art will appreciate that the configuration shown in fig. 5 is not intended to be limiting of terminal 500 and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components may be used.

Responding to the electronic equipment as a server; fig. 6 is a block diagram of a server 600 according to an embodiment of the present application, where the server 600 may have a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 601 and one or more memories 602, where at least one instruction is stored in the memory 602, and is loaded and executed by the processor 601 to implement the content item generation method provided by the foregoing method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server may also include other components for implementing the functions of the device, which are not described herein again.

In an exemplary embodiment, a computer-readable storage medium is also provided, in which at least one instruction is stored, the at least one instruction being executable by a processor in an electronic device to perform the method of generating a content item in the above-described embodiment. For example, the computer-readable storage medium may be a ROM (Read-Only Memory), a RAM (Random Access Memory), a CD-ROM (Compact Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.

The present application also provides a computer program product comprising one or more computer programs which, when executed by a processor, are adapted to implement the method of generating a content item as provided by the various method embodiments described above.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The above description is only exemplary of the present application and should not be taken as limiting, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method of generating a content item, the method comprising:

acquiring a first image of a target product, and determining the product characteristics of the target product according to the first image;

acquiring a second image for advertising the target product according to the product characteristics, and determining product characteristic information of the target product according to the product characteristics;

acquiring propaganda information for describing the target product;

and generating the content item of the target product according to the second image, the propaganda information and the product characteristic information.

2. The method of claim 1, wherein determining product characteristic information of the target product according to the product characteristics comprises:

according to the product characteristics, identifying the freshness of the target product;

and determining the freshness of the target product as the product characteristic information of the target product.

3. The method of claim 2, wherein said identifying freshness of said target product based on said product characteristics comprises:

acquiring a freshness identification mode corresponding to the target product according to the product characteristics;

acquiring a freshness feature of the target product from the product features based on a freshness identification mode corresponding to the target product, wherein the freshness feature is used for representing the freshness of the target product;

and determining the freshness of the target product according to the freshness characteristic of the target product.

4. The method of claim 1, wherein determining product characteristic information of the target product according to the product characteristics comprises:

according to the product characteristics, acquiring source characteristics of the target product, wherein the source characteristics are characteristics of a product source place for representing the target product;

determining at least one product source place corresponding to the product type of the target product according to the product type of the target product;

determining a target source area of the target product from the at least one product source area according to the source characteristics of the target product, wherein the source characteristics corresponding to the target source area are matched with the source characteristics of the target product;

and determining the target source of the target product as the product characteristic information of the target product.

5. The method of claim 1, wherein obtaining promotional information describing the target product comprises:

determining the product type of the target product according to the product characteristics; determining a propaganda subject for propagandizing the target product according to the product type of the target product; acquiring propaganda information matched with the propaganda theme according to the propaganda theme; alternatively, the first and second electrodes may be,

acquiring product description information of the target product, and extracting keywords from the product description information; and acquiring propaganda information matched with the keywords according to the keywords.

6. The method of claim 1, wherein obtaining a second image for promoting the target product according to the product characteristics comprises:

determining the product type of the target product according to the product characteristics;

determining a target source of the target product according to the product characteristics;

determining a second image matching the product type and the target source according to the product type and the target source.

7. The method of claim 1, wherein generating the content item for the target product based on the second image, the promotional information, and the product characteristic information comprises:

determining a target area where the target product is located from the second image;

determining a pattern template matched with the second image according to the position of the target area, wherein the pattern template comprises a first display area of the second image, a first display pattern and a second display area of the propaganda information, and a second display pattern and a third display area of the product characteristic information;

displaying the second image to the first display area, displaying the propaganda information to the second display area according to the first display style, and displaying the product characteristic information to the third display area according to the second display style to obtain the content item.

8. The method of claim 1, wherein after generating the content item of the target product based on the second image, the promotional information, and the product characteristic information, the method further comprises:

determining a first resource value matched with the target product according to the product characteristic information;

adding the first resource value to the content item.

9. An apparatus for generating a content item, the apparatus comprising:

the acquisition module is used for acquiring a first image of a target product;

the determining module is used for determining the product characteristics of the target product according to the first image;

the acquisition module is further used for acquiring a second image used for advertising the target product according to the product characteristics;

the determining module is further used for determining product characteristic information of the target product according to the product characteristics;

the acquisition module is further used for acquiring propaganda information for describing the target product;

and the generating module is used for generating the content item of the target product according to the second image, the propaganda information and the product characteristic information.

10. An electronic device, comprising a processor and a memory, wherein at least one instruction is stored in the memory, and wherein the at least one instruction is loaded and executed by the processor to implement the method of generating a content item according to any one of claims 1-8.