CN112862558B - Method and system for generating product detail page and data processing method - Google Patents

Method and system for generating product detail page and data processing method Download PDF

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CN112862558B
CN112862558B CN201911192513.6A CN201911192513A CN112862558B CN 112862558 B CN112862558 B CN 112862558B CN 201911192513 A CN201911192513 A CN 201911192513A CN 112862558 B CN112862558 B CN 112862558B
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detail page
picture material
product detail
content
product
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CN112862558A (en
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王建光
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces

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Abstract

The application discloses a method and a system for generating a product detail page and a data processing method. Wherein the method comprises the following steps: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content. The method and the device solve the technical problems that in the prior art, the operation of generating the product detail page is complex and the cost is high.

Description

Method and system for generating product detail page and data processing method
Technical Field
The application relates to the field of Internet, in particular to a method and a system for generating a product detail page and a data processing method.
Background
In an online shopping platform, when a customer purchases a product, the customer can know the detailed information of the product by looking at the product detail page so as to determine whether the product needs to be purchased. The product detail page contains information such as video materials, picture materials, text contents and the like of the product.
The product detail page is usually provided by a merchant when the product is put on shelf, a scheme for automatically generating the product detail page is provided in the prior art, the merchant can upload complete picture materials of the product when the product is put on shelf, provide document contents with finished creation, and automatically generate the product detail page according to the uploaded materials by the background.
However, since the merchant needs to shoot very complete material and complete creation of the document content, the operation is complex for the merchant, and the whole putting-in process takes a long time, resulting in higher cost of generating the product detail page.
In view of the above problems, no effective solution has been proposed at present.
Disclosure of Invention
The embodiment of the application provides a method and a system for generating a product detail page and a data processing method, which are used for at least solving the technical problems of complex operation and high cost of generating the product detail page in the prior art.
According to an aspect of the embodiment of the application, there is provided a method for generating a product detail page, including: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content.
According to another aspect of the embodiment of the present application, there is also provided a method for generating a product detail page, including: displaying an image set of the product in an operation interface; and displaying a product detail page of the generated product in the operation interface, wherein the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set.
According to another aspect of the embodiment of the present application, there is also provided a device for generating a product detail page, including: the acquisition module is used for acquiring an image set of the product; the first processing module is used for processing the image set to obtain the picture material and the corresponding text content of the product; the generation module is used for generating a product detail page of the product based on the picture material and the corresponding text content.
According to another aspect of the embodiment of the present application, there is also provided a device for generating a product detail page, including: the first display module is used for displaying the image set of the product in the operation interface; and the second display module is used for displaying a product detail page of the generated product in the operation interface, wherein the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set.
According to another aspect of the embodiments of the present application, there is further provided a storage medium, where the storage medium includes a stored program, and when the program runs, the device where the storage medium is controlled to execute the method for generating the product detail page described above.
According to another aspect of the embodiments of the present application, there is also provided a data processing method, including: acquiring one or more images corresponding to the digital object; acquiring material data and text data corresponding to the digital object based at least on the one or more images; target presentation data for the digital object is obtained based at least on the material data and the text data.
According to another aspect of the embodiment of the present application, there is also provided a system for generating a product detail page, including: a processor; and a memory, coupled to the processor, for providing instructions to the processor for processing the steps of: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content.
According to an aspect of the embodiment of the application, there is provided a method for generating a product detail page, including: acquiring an image set of a product; processing the image set to obtain a picture material of the product and a plurality of corresponding document contents; outputting the picture material and a plurality of corresponding document contents; receiving selected picture materials and document contents; and generating a product detail page based on the selected picture material and the document content.
According to an aspect of the embodiment of the application, there is provided a method for generating a product detail page, including: triggering a client to generate a page generation instruction; the client acquires an image set of the product based on the page generation instruction and sends the image set to the server; the method comprises the steps that a client receives a product detail page of a product returned by a server, wherein the product detail page is generated by the server based on picture materials and corresponding document contents obtained by processing an image set; the client outputs the product detail page.
In the embodiment of the application, after the image set of the product is obtained, the image set is processed to obtain the image material and the corresponding text content of the product, and further a corresponding product detail page is generated, so that the purpose of automatically generating the product detail page is realized.
It is easy to note that, the embodiment of the application only acquires the image set of the product, and can rapidly complete the design and output of the product detail page.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute an undue limitation to the application. In the drawings:
FIG. 1 is a block diagram of a hardware architecture of a computer terminal for implementing a method of generating a product detail page according to an embodiment of the present application;
FIG. 2 is a schematic diagram of a computer terminal as a server according to an embodiment of the present application;
FIG. 3 is a flow chart of a first method of generating a product detail page according to an embodiment of the present application;
FIG. 4 is a schematic diagram of an optional operation interface for uploading video clips or merchandise pictures according to an embodiment of the present application;
FIG. 5 is a schematic illustration of an alternative product detail page according to an embodiment of the present application;
FIG. 6 is a schematic diagram of an alternative interface for modifying the image material and/or the text content according to an embodiment of the present application;
FIG. 7 is a schematic diagram of content extraction from an alternative product detail page according to an embodiment of the present application;
FIG. 8 is a schematic diagram of an alternative multilingual product detail page according to embodiments of the present application;
FIG. 9 is a hardware architecture diagram of an alternative method of generating a product detail page according to an embodiment of the present application;
FIG. 10 is a flow chart of an alternative automatic generation of a product detail page according to an embodiment of the present application;
FIG. 11 is a flowchart of an alternative multilingual product detail page automatic generation according to embodiments of the present application;
FIG. 12 is a flow chart of a method of generating a second product detail page according to an embodiment of the present application;
FIG. 13 is a schematic diagram of a device for generating a product detail page according to an embodiment of the present invention;
FIG. 14 is a schematic diagram of the structure of another apparatus for generating a product detail page according to an embodiment of the invention;
FIG. 15 is a flow chart of a data processing method according to an embodiment of the present application;
FIG. 16 is a flow chart of a method of generating a third product detail page according to an embodiment of the present application;
FIG. 17 is a flow chart of a method of generating a fourth product detail page according to an embodiment of the present application; and
fig. 18 is a block diagram of a computer terminal according to an embodiment of the present application.
Detailed Description
In order to make the present application solution better understood by those skilled in the art, the following description will be made in detail and with reference to the accompanying drawings in the embodiments of the present application, it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, shall fall within the scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of the present application and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that embodiments of the present application described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
First, partial terms or terminology appearing in describing embodiments of the present application are applicable to the following explanation:
visual saliency detection: it may refer to the extraction of salient regions in an image (i.e., regions of human interest) by modeling the visual characteristics of a human through a neural network.
Crossing the border: the quality products of China are sold and sold in various countries around the world.
OCR: optical Character Recognition optical character recognition may refer to the process of an electronic device (e.g., a scanner or digital camera) inspecting characters printed on paper, determining their shape by detecting dark and light patterns, and then translating the shape into computer text using a character recognition method.
Material: may refer to video, images, etc. of an unprocessed product.
Document case: may refer to advertisements in the form of text, detailed descriptions, etc. of the product.
Example 1
In accordance with embodiments of the present application, there is also provided an embodiment of a method of generating a product details page, it being noted that the steps shown in the flowchart of the figures may be performed in a computer system, such as a set of computer executable instructions, and that, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order other than that shown or described herein.
The method embodiment provided in the first embodiment of the present application may be performed in a mobile terminal, a computer terminal, a server, or a similar computing device. Fig. 1 shows a hardware block diagram of a computer terminal (or mobile device) for implementing a method of generating a product detail page. As shown in fig. 1, the computer terminal 10 (or mobile device 10) may include one or more (shown as 102a, 102b, … …,102 n) processors 102 (the processors 102 may include, but are not limited to, a microprocessor MCU, a programmable logic device FPGA, etc. processing means), a memory 104 for storing data, and a transmission means 106 for communication functions. In addition, the method may further include: a display, an input/output interface (I/O interface), a universal serial BUS (BUS) port (which may be included as one of the ports of the I/O interface), a network interface, a power supply, and/or a camera. It will be appreciated by those of ordinary skill in the art that the configuration shown in fig. 1 is merely illustrative and is not intended to limit the configuration of the electronic device described above. For example, the computer terminal 10 may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.
It should be noted that the one or more processors 102 and/or other data processing circuits described above may be referred to generally herein as "data processing circuits. The data processing circuit may be embodied in whole or in part in software, hardware, firmware, or any other combination. Furthermore, the data processing circuitry may be a single stand-alone processing module, or incorporated, in whole or in part, into any of the other elements in the computer terminal 10 (or mobile device). The data processing circuit acts as a processor control (e.g., selection of the path of the variable resistor termination connected to the interface).
The memory 104 may be used to store software programs and modules of application software, such as program instructions/data storage devices corresponding to the method for generating a product detail page in the embodiments of the present application, and the processor 102 executes the software programs and modules stored in the memory 104, thereby executing various functional applications and data processing, that is, implementing the method for generating a product detail page described above. Memory 104 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the computer terminal 10 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission means 106 is arranged to receive or transmit data via a network. The specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a network adapter (Network Interface Controller, NIC) that can connect to other network devices through a base station to communicate with the internet. In one example, the transmission device 106 may be a Radio Frequency (RF) module for communicating with the internet wirelessly.
The display may be, for example, a touch screen type Liquid Crystal Display (LCD) that may enable a user to interact with a user interface of the computer terminal 10.
It should be noted herein that in some embodiments, the computer device shown in FIG. 1 described above has a touch display (also referred to as a "touch screen" or "touch display"). In some embodiments, the computer device (or mobile device) shown in fig. 1 above has a Graphical User Interface (GUI) with which a user may interact with by touching finger contacts and/or gestures on a touch-sensitive surface, where the human-machine interaction functionality optionally includes the following interactions: executable instructions for performing the above-described human-machine interaction functions, such as creating web pages, drawing, word processing, making electronic documents, games, video conferencing, instant messaging, sending and receiving electronic mail, talking interfaces, playing digital video, playing digital music, and/or web browsing, are configured/stored in a computer program product or readable storage medium executable by one or more processors.
The hardware block diagram shown in fig. 1 may be used not only as an exemplary block diagram of the computer terminal 10 but also as an exemplary block diagram of the server, and in an alternative embodiment, fig. 2 shows, in a block diagram, an embodiment using the computer terminal 10 (or mobile device) shown in fig. 1 as a server. As shown in fig. 2, the computer terminal 10 (or mobile device) may be connected or electronically connected to one or more clients 00 via a data network connection. In an alternative embodiment, the computer terminal 10 (or mobile device) may be a server. The data network connection may be a local area network connection, a wide area network connection, an internet connection, or other type of data network connection. A client may execute to connect to a network service executed by the computer terminal 10 (or mobile device). Web servers are web-based user services such as social networks, cloud resources, email, online payment, or other online applications.
In the above-described operating environment, the present application provides a method for generating a product detail page as shown in fig. 3. Fig. 3 is a flowchart of a first method of generating a product detail page according to an embodiment of the present application. As shown in fig. 3, the method comprises the steps of:
Step S302, acquiring an image set of a product.
Specifically, the product may be a commodity sold in an online shopping platform, for example, may be clothes, a case, daily necessities, cosmetics, and the like, which is not particularly limited in this application.
The product detail page comprises video materials and picture materials of the product, and the picture materials comprise scene images, detail images, model images and the like of the product. To be able to generate a product detail page, a merchant may take a video clip of the product, or take a set of pictures of the product. In the embodiment of the present application, the image set may be a video clip or a group of pictures of the commodity.
In an alternative embodiment, to facilitate the uploading of video clips or merchandise pictures by the merchant, an upload interface may be provided to the merchant, as shown in fig. 4. Taking uploading video clips by a merchant as an example, the merchant can drag the video clips to a detection area on the right side in a dragging mode to finish uploading, or click a button of 'uploading files', so as to select the video clips to be uploaded to finish uploading. After the uploading is finished, the merchant automatically generates a product detail page by clicking a 'one-key generation electronic commerce detail'.
It should be noted that, in order to ensure the definition of the video material or the picture material in the product detail page, the video clip uploaded by the merchant is required to be a high-definition video clip.
And step S304, processing the image set to obtain the picture material and the corresponding text content of the product.
In this embodiment of the present invention, a large number of pictures may be included in an image set uploaded by a merchant, and because the size of a product detail page is limited, it is impossible to put all the pictures into the image set, therefore, the image set needs to be intercepted, and only the picture material capable of describing the commodity core selling point is intercepted. Further, for each picture material, corresponding text content can be generated through a text generation technology, and the specific implementation manner is as follows: by identifying the picture materials, the type, material, style, brand and other attributes of commodities in the pictures can be determined, a large number of candidate sets are generated based on the determined attributes, and the documents with the highest readability score are screened out as final document contents by carrying out readability scoring on the candidate sets.
In an alternative embodiment, still taking the uploading of a video clip by a merchant as an example, the video clip includes multi-frame pictures, after the uploading of the video clip by the merchant is completed, the picture material can be intercepted by frame extraction and the corresponding document content can be generated by the document generation technology.
Step S306, based on the picture material and the corresponding text content, a product detail page of the product is generated.
In the embodiment of the application, the image material can be beautified by utilizing an automatic composition technology, and a final product detail page is generated based on a standard template, wherein the standard template can be arranged in a mode of firstly placing a creative large image, corresponding emotion sentences, integral descriptive sentences and the like, and then placing a product bright point image, a detail image and corresponding detail description sentences below the creative large image.
For the plurality of detail bright spots, the detail bright spots can be ranked from large to small based on the significance of the detail bright spots, or sequentially ranked at the positions of the commodity based on the detail bright spots. For example, for clothing, the plurality of detail points may be ordered in a top-to-bottom order.
For example, taking a product detail page as shown in fig. 5 as an example, the top of the product detail page is an integral picture of a commodity and an integral descriptive text of 'long-sleeve embroidery flower color antique cheongsam', sequentially placing detailed diagrams of different details of the commodity and corresponding detailed descriptive text according to the bright spots of the commodity, wherein the first detailed diagram can be a detailed diagram of a fabric, and the corresponding text is 'use high-quality fabric, soft and comfortable, good in skin-friendly performance and strong in skin-friendly performance'; the second detailed view can be a detailed view of the pattern, and the corresponding text is 'the pattern design of the broken flower on the clothing body, more elegant and air-quality, and the upper body is very elegant and air-coupling'.
It should be noted that different modules may be designed in advance, for example, different templates may be designed based on the type of product. In an alternative scheme, the product detail page can be generated by directly selecting a corresponding template according to the product type. In another alternative, a different template may be provided to the merchant, selected by the merchant, and then the product details page generated based on the merchant selected template.
In the embodiment of the application, after the image set of the product is obtained, the image set is processed to obtain the image material and the corresponding text content of the product, and further a corresponding product detail page is generated, so that the purpose of automatically generating the product detail page is realized.
It is easy to note that, the embodiment of the application only acquires the image set of the product, and can rapidly complete the design and output of the product detail page.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
In the above embodiment of the present application, step S304, processing the image set to obtain the image material and the corresponding document content of the product includes:
and step S3042, cutting out the images contained in the image set to obtain the picture material.
In an alternative embodiment, the image set uploaded by the merchant may be a video segment, where the video segment includes multiple frames of images, so that in order to obtain the picture material, the video segment may be processed by frame extraction and cutting, so as to obtain the picture material.
In another alternative embodiment, the image set uploaded by the merchant may include a plurality of pictures, and in order to obtain the image material, the image material may be cut out from the plurality of pictures by means of image cutting.
Step S3044, obtaining attribute information of the picture material.
Specifically, the attribute information described above may include: the type of picture (e.g., overall, detail, model, scene, etc.), the type of product, texture, style, brand, etc.
In the embodiment of the application, the attribute information can be determined by carrying out attribute identification on the picture material. Because the generation of the document content depends on the accuracy of attribute identification, in an alternative embodiment, an input interface may be provided for the merchant, and the merchant may input keywords describing attribute information for the picture material by means of keyword marking, thereby determining corresponding attribute information.
Step S3046, based on the attribute information of the picture material, generating the text content corresponding to the picture material.
In the embodiment of the application, the corresponding document content can be generated by using the document generation technology based on the attribute information, specifically, the picture material and the attribute information thereof can be input into a pre-trained network model, and the output of the model is the generated document content. The structure of the network model is not particularly limited in the present application, and may be, for example, an application network model.
For example, taking the product detail page as shown in fig. 5 as an example, for the whole map of the commodity, the category of the commodity is cheongsam, the material is embroidery, the style is antique, and the like can be determined through attribute identification, and based on the attribute, the generated document content can be "long sleeve embroidery flower antique short cheongsam". For the first detailed graph, the picture type can be determined to be the fabric through attribute identification, and based on the attribute, the generated document content can be 'high-quality fabric is used, soft and comfortable, good in skin-friendly performance and strong in skin-friendly performance'. For the second detailed graph, the picture type can be determined to be a pattern through attribute identification, and based on the attribute, the generated text content can be' the pattern design of the broken flowers on the clothing body, the elegant air quality is more apparent, and the upper body is more elegant and air-coupled.
Before processing the image set, the image is first preprocessed to change the blurred image into a clear image.
In the above embodiment of the present application, step S3044, obtaining the attribute information of the picture material includes one of the following:
and step S3042, carrying out attribute identification on the picture material to obtain attribute information of the picture material.
In an alternative embodiment, after the picture material is intercepted, attribute identification may be performed on the picture material, so as to determine attribute information of the picture material.
In step S30444, attribute information of the input picture material is acquired.
In an alternative embodiment, after capturing the image material, an input interface may be provided, in which the image material is output, and the merchant inputs a corresponding attribute keyword for the image material, so as to determine attribute information of the image material based on the keyword input by the merchant.
In the above embodiment of the present application, before generating the product detail page of the product based on the picture material and the corresponding text content in step S306, the method further includes the following steps:
step S308, outputting the picture material and the corresponding text content.
Step S310, receiving the modified picture material and/or the document content.
Step S312, based on the modified picture material and/or document content, generates a product detail page.
In the embodiment of the application, in order to generate the product detail page which meets the requirements of the merchant, after automatically generating the document, an operation interface can be provided for the merchant, the picture material and the document content are displayed in the operation interface, and the merchant can select the desired picture material or perform optimization adjustment on the automatically generated document. In particular, the document content may be displayed below the picture material.
In an alternative embodiment, after the picture material is intercepted and the corresponding document content is generated, the picture material and the document content can be displayed in the operation interface, the merchant can select the picture material by clicking the picture material, the document content is displayed in the editable input box, and the merchant can directly optimize and adjust the document content. After the merchant completes the operation, a product detail page meeting the merchant demand can be generated based on the modified picture material and/or the document content.
For example, as shown in fig. 6, three picture materials are displayed in the operation interface, corresponding text content is displayed below each picture material, and a merchant directly clicks the picture material or clicks a circle at the upper left corner of the picture material to select and cancel the picture material, wherein after the merchant selects the picture material, the circle at the upper left corner of the picture material is displayed as a selected state. And, the merchant can directly delete, add, modify the document content and the like.
In the above embodiment of the present application, step S306, generating a product detail page of a product based on the picture material and the corresponding document content includes:
and step S3062, processing the picture material by using an image saliency algorithm to obtain the processed picture material.
In order to design a product detail page which is more attractive to customers, the image saliency algorithm can be utilized to cut the picture materials, so that only a saliency area in the saliency picture materials is obtained, and the aim of beautifying the picture is fulfilled.
Step S3064, a product detail page is generated based on the processed picture material and the corresponding document content.
In an alternative embodiment, after the picture material is beautified, a product detail page may be automatically generated based on the beautified picture material and the corresponding document content.
In order to enjoy the bonus manufactured in China worldwide, digital spot purchasing service is required to be provided for global electronic commerce merchants, and meanwhile, in order to reduce the cost of the merchants in cross-border transaction, products, tools and services of the merchants are continuously perfected around all links of cross-border trade such as logistics, business flow, fund flow and the like. However, in the current domestic online shopping platform, the product detail pages are mainly output in a picture format, and great trouble is caused when commodity multilingual circulation is provided. Through the existing translation software or service, the corresponding text content is identified by mainly identifying and translating the text, and the translated coverage is carried out on the original position, so that the difference exists among the font length, the width, the typesetting mode and the like for different languages, and the readability and the aesthetic property of the generated product detail page are poor, so that the reading disorder can be caused.
In order to solve the problems, the embodiment of the application extracts the image-text content of the commodity image through technology, reconstructs the image-text content, and automatically reconstructs the multilingual product detail page according to the difference of different national/regional cultures, languages and the like. The specific implementation mode is as follows:
in the above embodiment of the present application, after generating the product detail page of the product based on the picture material and the corresponding text content in step S306, the method further includes the following steps:
step S322, processing the product detail page to obtain content materials and layout information of the content materials contained in the product detail page, wherein the content materials comprise: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content.
In the embodiment of the application, since the product detail page is usually in a picture format, in order to obtain the image-text content, the content analysis and extraction of the product detail page are performed through the picture interception and text recognition technology, and the picture and picture position relationship, the text content and text relative position and the relationship between the images and texts are obtained.
Step S324, converting the current language of the document content into the target language to obtain the converted document content.
Specifically, the current language may be chinese, and the target language may be a language corresponding to a different online shopping platform. The online shopping platform may be a global shopping platform, which is not particularly limited in this application. Different shopping platforms cover different countries, and corresponding languages are also various.
In an alternative embodiment, the document content may be automatically translated into the national language for different online shopping platforms. For example, taking English as an example, chinese document content may be translated into English document content.
Step S326, based on the picture material, the converted text content and the layout information, a new product detail page is generated.
Specifically, by researching the cross-cultural difference, the shopping habit of the user in the country can be determined, and different page layouts are further designed in advance according to the shopping habit of the user in different countries, so that the page layout can adapt to the multi-language user interface. The layout information may include location information of different picture materials, and location information of corresponding document content.
In an alternative embodiment, the acquired content can be redesigned through the capabilities of automatic typesetting and the like by combining internationalized design knowledge and experience, and finally, a multilingual product detail page is built for different country/region platforms.
For example, for a product detail page as shown on the left side of fig. 7, a multilingual product detail page as shown in fig. 8 can be obtained through content analysis and extraction, and rearrangement of content.
Through the scheme, the content materials are automatically extracted by utilizing the technology, and redesign is performed according to shopping habits of users in different countries, so that a multilingual user interface can be well adapted, the problems caused by differences of multilingual fonts such as length, width and typesetting modes are solved, and the readability and the attractiveness of a product detail page are improved.
In the above embodiment of the present application, step S322, processing the product detail page to obtain content materials included in the product detail page includes:
and S3222, carrying out image interception on the product detail page to obtain the picture material and the position of the picture material.
Step S3224, the text contained in the product detail page is identified by using a text identification algorithm, and the text content and the position of the text content are obtained.
Step S3226, obtaining the corresponding relationship based on the position of the picture material and the position of the document content.
In an alternative scheme, image capturing is performed on the product detail page, so that picture materials contained in the product detail page can be captured, and the position of the picture materials in the product detail page is determined. All of the document content contained in the product detail page may be identified using OCR text content recognition and the location of the document content in the product detail page determined. Further, based on the position of the picture material in the product detail page and the position of the document content in the product detail page, the document content corresponding to each picture material can be determined, and the corresponding relation between the picture material and the document content is established.
For example, as shown in fig. 7, the left side of the drawing is a product detail page of an eyebrow pencil, and all the picture materials can be obtained from the product detail page through automatic picture interception. All the text contents can be obtained from the product detail page through OCR text content recognition, including: a pen is formed to prevent water and lock color; two cores are matched to teach new hands to reach a person; drawing a fine eyebrow shape; one full HOLD of the varia eyebrow shape; 1.5mm fine "core" shape; the triangular "core" fills well. And further determines the teletext relationship.
In the above embodiment of the present application, step S3222, performing image capturing on the product detail page, and obtaining the positions of the picture material and the picture material includes:
step S32222, the product detail page is processed by using an image saliency algorithm, and the picture material and the position of the picture material are obtained.
In the embodiment of the application, the region of interest of the user in the product detail page can be determined through the image saliency detection, the image of the corresponding region is intercepted, the image material is obtained, and the position of the image material in the product detail page is further determined.
In the above embodiment of the present application, step S326, based on the picture material, the converted text content and the layout information, generating a new product detail page includes:
step S3262, determining new layout information based on the picture material, the converted document content, and the layout information.
Due to the differences in the length, width and the like of the fonts of different languages, after determining the picture material and the converted text content, the corresponding page layout can be determined based on the converted language type so as to ensure that the multi-language user interface can be adapted.
Step S3264, according to the preset layout mode, based on the picture material, the converted text content and the new layout information, a new product detail page is generated.
Specifically, in order to perform barrier-free reading, the preset layout mode is more friendly to users, and can be a streaming layout mode with separated pictures and texts, namely a layout mode in which picture materials and corresponding text contents are sequentially ordered from top to bottom.
In an alternative embodiment, the final product detail page is generated by re-laying out the acquired content material by using an automatic typesetting technology and in a mode of image-text separation and stream layout.
In the above embodiment of the present application, step S3264, according to a preset layout manner, generating a new product detail page based on the picture material, the converted text content and the new layout information includes:
step S32642, determining the display position of the picture material in the new product detail page according to the sequence of the picture material in the new layout information.
Step S32644, determining the display position of the converted document content in the new product detail page based on the new layout information and the display position of the picture material in the new product detail page.
In an alternative embodiment, based on a stream layout mode, the display position of each picture material and the display position of the corresponding document content after the re-layout can be determined, and the picture material and the corresponding document content are displayed according to the determined display positions, so that a new product detail page can be obtained.
In the above embodiment of the present application, after generating the new product detail page in step S326, the method further includes the following steps:
step S328, a new product detail page is output and a modified product detail page is received.
In order to facilitate the merchant to optimize and adjust the newly generated product detail page, a micro-editing interface can be provided for the merchant, and the merchant can optimize and adjust the content of the text in the product detail page. After the adjustment is completed, the adjusted product detail page can be used as a final generated product detail page.
A preferred embodiment of the present application will be described in detail with reference to fig. 9 to 11, in which fig. 9 shows a hardware architecture diagram for implementing the method, fig. 10 shows an implementation flow of automatic generation of a product detail page, and fig. 11 shows an implementation flow of automatic generation of a multilingual product detail page. Based on the hardware architecture, the overall flow shown in fig. 10 is as follows: and uploading the commodity video or a group of commodity pictures by the merchant in an uploading operation interface displayed on the client. After the server acquires the video clips or pictures uploaded by the client, the video clips are framed to generate pictures, and then the pictures are further beautified by generating a text corresponding to each picture, so that a final image-text detail page is generated. The server performs the following steps:
And for the video clips, the server performs frame extraction and interception on the video clips, extracts image frames to obtain commodity pictures, and in the process, the server needs to detect commodity pictures uploaded by merchants or extracted commodity pictures and converts the fuzzy pictures into clear pictures.
The server performs attribute detection on the pictures, determines the type of each picture, and the type, material, style, brand and other attributes of the product in each picture, for example, for three pictures from top to bottom in fig. 10, the attribute information of the first picture can be determined through attribute detection as follows: the picture type is a head picture (namely, an overall picture of the commodity), and the product style; the attribute information of the second picture is as follows: the picture type is a product detail picture, and the product category is cuffs; the attribute information of the third picture is as follows: the picture type is a product detail picture type, and the product type is a collarband.
The server performs attribute identification based on different pictures, acquires attribute information of the pictures, inputs the pictures and the attribute information thereof into a pre-trained network model, and can generate corresponding text contents, for example, for a first picture in fig. 10, inputs the pictures, the attribute information such as a head picture and a style into the network model, and can generate a corresponding overall text; for the second picture in fig. 10, inputting attribute information such as the picture and cuffs into a network model, and generating a corresponding detailed description document; for the third picture in fig. 10, attribute information such as the picture and the collarband is input into the network model, and a corresponding detailed description document can be generated.
After the text of each picture is generated, the server can process the picture by using an image saliency algorithm to complete picture composition, and specifically can output the picture to a corresponding neural network model for clipping, wherein the clipped picture only contains the saliency area of the original picture, so that the purpose of beautifying the picture is achieved.
The server may generate a final graphic detail page as shown in fig. 5 based on each picture and the corresponding text after the picture is beautified, where the graphic detail page may be displayed in the client. For example, the head map may be displayed as a creative large map at the top of the detail page, and the corresponding overall text (e.g., emotion sentences) may be displayed directly in the head map or below the head map; the product detail graph can be sequentially displayed behind the head graph as a product bright point, and likewise, the corresponding detail description can be directly displayed in the product detail graph or below the product detail graph.
Based on the hardware architecture, the overall flow shown in fig. 11 is as follows: acquiring a product detail page of the domestic shopping platform, and extracting the content of the product detail page, wherein the method specifically comprises the following steps of: and acquiring the picture material through picture saliency detection, acquiring the document through OCR text content recognition, and further acquiring the hostile relation between the picture material and the document through the image-text relation to obtain the image-text relation. After the picture materials and the texts are extracted, the texts can be subjected to multi-language translation, content redesign is performed based on localized user interface adaptation and cross-cultural difference research, and micro editing is performed by merchants, so that product detail pages for different shopping platforms are obtained, and commodity globalization paths are realized.
It should be noted that, for simplicity of description, the foregoing method embodiments are all expressed as a series of action combinations, but it should be understood by those skilled in the art that the present application is not limited by the order of actions described, as some steps may be performed in other order or simultaneously in accordance with the present application. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily required in the present application.
From the description of the above embodiments, it will be clear to a person skilled in the art that the method according to the above embodiments may be implemented by means of software plus the necessary general hardware platform, but of course also by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk), comprising several instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method described in the embodiments of the present application.
Example 2
In accordance with embodiments of the present application, there is also provided an embodiment of a method of generating a product details page, it being noted that the steps shown in the flowchart of the figures may be performed in a computer system, such as a set of computer executable instructions, and that, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order other than that shown or described herein.
The present application provides a method of generating a product detail page as shown in fig. 12 under the same or similar operating environment as in example 1. FIG. 12 is a flowchart of a method of generating a second product detail page according to an embodiment of the present application, as shown in FIG. 12, the method may include the steps of:
step S122, displaying the image set of the product in the operation interface.
Specifically, the operation interface may be an operation interface for generating a product detail page displayed in a client of the merchant. The product may be a commodity sold in an online shopping platform, for example, may be clothes, a case, daily necessities, cosmetics, etc., which is not particularly limited in this application.
The product detail page comprises video materials and picture materials of the product, and the picture materials comprise scene images, detail images, model images and the like of the product. To be able to generate a product detail page, a merchant may take a video clip of the product, or take a set of pictures of the product. In the embodiment of the present application, the image set may be a video clip or a group of pictures of the commodity.
In an alternative embodiment, to facilitate the uploading of video clips or merchandise pictures by the merchant, an upload interface may be provided to the merchant, as shown in fig. 4. Taking uploading video clips by a merchant as an example, the merchant can drag the video clips to a detection area on the right side in a dragging mode to finish uploading, or click a button of 'uploading files', so as to select the video clips to be uploaded to finish uploading. After the uploading is finished, the merchant automatically generates a product detail page by clicking a 'one-key generation electronic commerce detail'.
It should be noted that, in order to ensure the definition of the video material or the picture material in the product detail page, the video clip uploaded by the merchant is required to be a high-definition video clip.
And step S124, displaying a product detail page of the generated product in the operation interface, wherein the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set.
In this embodiment of the present invention, a large number of pictures may be included in an image set uploaded by a merchant, and because the size of a product detail page is limited, it is impossible to put all the pictures into the image set, therefore, the image set needs to be intercepted, and only the picture material capable of describing the commodity core selling point is intercepted. Further, for each picture material, the corresponding document content can be generated through an intelligent document generation technology, and the specific implementation manner is as follows: by identifying the picture materials, the type, material, style, brand and other attributes of commodities in the pictures can be determined, a large number of candidate sets are generated based on the determined attributes, and the documents with the highest readability score are screened out as final document contents by carrying out readability scoring on the candidate sets.
In an alternative embodiment, still taking the uploading of a video clip by a merchant as an example, the video clip includes multi-frame pictures, after the uploading of the video clip by the merchant is completed, the picture material can be intercepted by frame extraction and interception, and the corresponding document content is generated by the intelligent document generation technology.
In the embodiment of the application, the image material can be beautified by utilizing an automatic composition technology, and a final product detail page is generated based on a standard template, wherein the standard template can be arranged in a mode of firstly placing a creative large image, corresponding emotion sentences, integral descriptive sentences and the like, and then placing a product bright point image, a detail image and corresponding detail description sentences below the creative large image.
For the plurality of detail bright spots, the detail bright spots can be ranked from large to small based on the significance of the detail bright spots, or sequentially ranked at the positions of the commodity based on the detail bright spots. For example, for clothing, the plurality of detail points may be ordered in a top-to-bottom order.
It should be noted that different modules may be designed in advance, for example, different templates may be designed based on the type of product. In an alternative scheme, the product detail page can be generated by directly selecting a corresponding template according to the product type. In another alternative, a different template may be provided to the merchant, selected by the merchant, and then the product details page generated based on the merchant selected template.
In the embodiment of the application, after the image set of the product is obtained, the image set is processed to obtain the image material and the corresponding text content of the product, and further a corresponding product detail page is generated, so that the purpose of automatically generating the product detail page is realized.
It is easy to note that, the embodiment of the application only acquires the image set of the product, and can rapidly complete the design and output of the product detail page.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
In the above embodiments of the present application, the image material is obtained by capturing an image included in an image set, and the text content is generated based on the obtained attribute information of the image material.
Specifically, the attribute information described above may include: the type of picture (e.g., overall, detail, model, scene, etc.), the type of product, texture, style, brand, etc.
In an alternative embodiment, the image set uploaded by the merchant may be a video segment, where the video segment includes multiple frames of images, so that in order to obtain the picture material, the video segment may be processed by frame extraction and cutting, so as to obtain the picture material.
In another alternative embodiment, the image set uploaded by the merchant may include a plurality of pictures, and in order to obtain the image material, the image material may be cut out from the plurality of pictures by means of image cutting.
In the embodiment of the application, the attribute information can be determined by carrying out attribute identification on the picture material. Because the generation of the document content depends on the accuracy of attribute identification, in an alternative embodiment, an input interface may be provided for the merchant, and the merchant may input keywords describing attribute information for the picture material by means of keyword marking, thereby determining corresponding attribute information.
In the embodiment of the application, the corresponding document content can be generated by utilizing the intelligent document generation technology based on the attribute information, specifically, the picture material and the attribute information thereof can be input into a pre-trained network model, and the output of the model is the generated document content. The structure of the network model is not particularly limited in the present application, and may be, for example, an application network model.
In the above embodiment of the present application, after displaying the product detail page of the generated product in the operation interface in step S124, the method may further include the following steps:
step S126, displaying the content materials and the layout information of the content materials contained in the product detail page in an operation interface, wherein the content materials comprise: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content.
In the embodiment of the application, since the product detail page is usually in a picture format, in order to obtain the image-text content, the content analysis and extraction of the product detail page are performed through the picture interception and text recognition technology, and the picture and picture position relationship, the text content and text relative position and the relationship between the images and texts are obtained.
Step S128, displaying a new product detail page in the operation interface, wherein the new product detail page is obtained based on the picture material, the converted document content and the layout information, and the converted document content is obtained by converting the current language of the document content into the target language.
Specifically, the current language may be chinese, and the target language may be a language corresponding to a different online shopping platform. The online shopping platform may be a global shopping platform, for example, amazon, lazanda LAZADA, wish, JOOM, etc., but is not limited thereto. Different shopping platforms cover different countries, and corresponding languages are also various.
In an alternative embodiment, the document content may be automatically translated into the national language for different online shopping platforms. For example, taking English as an example, chinese document content may be translated into English document content.
Through researching the cross-cultural difference, the shopping habit of the users without the country can be determined, and different page layouts are further designed in advance aiming at the shopping habit of the users in different countries, so that the page layout can adapt to a multi-language user interface. The layout information may include location information of different picture materials, and location information of corresponding document content.
In an alternative embodiment, the acquired content can be redesigned through the capabilities of automatic typesetting and the like by combining internationalized design knowledge and experience, and finally, a multilingual product detail page is built for different country/region platforms.
Through the scheme, the content materials are automatically extracted by utilizing the technology, and redesign is performed according to shopping habits of users in different countries, so that a multilingual user interface can be well adapted, the problems caused by differences of multilingual fonts such as length, width and typesetting modes are solved, and the readability and the attractiveness of a product detail page are improved.
In the above embodiment of the present application, the positions of the picture material and the picture material are obtained by performing image capturing on the product detail page, the positions of the document content and the document content are obtained by identifying the text contained in the product detail page by using a text identification algorithm, and the correspondence is obtained based on the positions of the picture material and the document content.
In an alternative scheme, image capturing is performed on the product detail page, so that picture materials contained in the product detail page can be captured, and the position of the picture materials in the product detail page is determined. All of the document content contained in the product detail page may be identified using OCR text content recognition and the location of the document content in the product detail page determined. Further, based on the position of the picture material in the product detail page and the position of the document content in the product detail page, the document content corresponding to each picture material can be determined, and the corresponding relation between the picture material and the document content is established.
In the above embodiment of the present application, the new product detail page is generated based on the picture material, the converted document content and the new layout information according to the preset layout mode, and the new layout information is determined by the picture material, the converted document content and the layout information.
Specifically, in order to perform barrier-free reading, the preset layout mode is more friendly to users, and can be a streaming layout mode with separated pictures and texts, namely a layout mode in which picture materials and corresponding text contents are sequentially ordered from top to bottom.
Due to the differences in the length, width and the like of the fonts of different languages, after determining the picture material and the converted text content, the corresponding page layout can be determined based on the converted language type so as to ensure that the multi-language user interface can be adapted.
In an alternative embodiment, the final product detail page is generated by re-laying out the acquired content material by using an automatic typesetting technology and in a mode of image-text separation and stream layout.
In addition, it should be still noted that, the optional or preferred implementation manner of this embodiment may be referred to the related description in embodiment 1, and will not be repeated here.
Example 3
According to an embodiment of the present application, there is further provided a device for generating a product detail page for implementing the method for generating a product detail page, as shown in fig. 13, where the device 1300 includes: an acquisition module 1302, a first processing module 1304, and a generation module 1306.
Wherein, the acquiring module 1302 acquires an image set of a product; the first processing module 1304 processes the image set to obtain the picture material and the corresponding document content of the product; the generating module 1306 generates a product detail page of the product based on the picture material and the corresponding document content.
Here, it should be noted that the above-mentioned obtaining module 1302, the first processing module 1304, and the generating module 1306 correspond to steps S302 to S306 in embodiment 1, and the three modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the first processing module includes: the system comprises a first interception sub-module, an acquisition sub-module and a first generation sub-module.
The first intercepting sub-module is used for intercepting images contained in the image set to obtain picture materials; the acquisition sub-module is used for acquiring attribute information of the picture materials; the first generation sub-module is used for generating the text content corresponding to the picture material based on the attribute information of the picture material.
Here, it should be noted that the first interception sub-module, the obtaining sub-module, and the first generating sub-module correspond to steps S3042 to S3046 in embodiment 1, and the three sub-modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the obtaining submodule includes one of the following: an identification unit and an acquisition unit.
The identification unit is used for carrying out attribute identification on the picture materials to obtain attribute information of the picture materials; the acquisition unit is used for acquiring attribute information of the input picture materials.
Here, it should be noted that the above-described identification unit and acquisition unit correspond to step S3042 to step S30444 in embodiment 1, and the two units are the same as the examples and application scenarios achieved by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiments of the present application, the apparatus further includes: an output module and a receiving module.
The output module is used for outputting the picture materials and the corresponding text contents; the receiving module is used for receiving the modified picture materials and/or the file contents; the generation module is also used for generating a product detail page based on the modified picture material and/or the document content.
Here, the above-mentioned output module, receiving module and generating module correspond to step S308 to step S312 in embodiment 1, and the three modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the generating module includes: a processing sub-module and a second generating sub-module.
The processing sub-module is used for processing the picture material by utilizing an image saliency algorithm to obtain the processed picture material; the second generation submodule is used for generating a product detail page based on the processed picture material and the corresponding document content.
Here, the above processing sub-module and the second generating sub-module correspond to step S3062 to step S3064 in embodiment 1, and the two sub-modules are the same as the example and application scenario implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiments of the present application, the apparatus further includes: the second processing module and the conversion module.
The second processing module is configured to process the product detail page to obtain content materials and layout information of the content materials included in the product detail page, where the content materials include: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; the conversion module is used for converting the current language of the document content into the target language to obtain the converted document content; the generation module is also used for generating a new product detail page based on the picture material, the converted text content and the layout information.
Here, it should be noted that the above-mentioned second processing module, conversion module and generation module correspond to step S322 to step S326 in embodiment 1, and the three modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the second processing module includes: the system comprises a second interception sub-module, an identification sub-module and a corresponding sub-module.
The second intercepting sub-module is used for intercepting images of the product detail page to obtain picture materials and positions of the picture materials; the recognition sub-module is used for recognizing characters contained in the product detail page by utilizing a character recognition algorithm to obtain the content of the document and the position of the content of the document; the corresponding submodule is used for obtaining a corresponding relation based on the position of the picture material and the position of the document content.
Here, it should be noted that the second intercepting sub-module, the identifying sub-module, and the corresponding sub-module correspond to steps S3222 to S3226 in embodiment 1, and the three sub-modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the second interception submodule includes: and a processing unit.
The processing unit is used for processing the product detail page by utilizing an image saliency algorithm to obtain the picture material and the position of the picture material.
Here, the above processing unit corresponds to step S32222 in embodiment 1, and is the same as the example and application scenario implemented by the corresponding step, but is not limited to the disclosure of embodiment 1. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the generating module includes: a determination sub-module and a third generation sub-module.
The determining submodule is used for determining new layout information based on the picture materials, the converted text contents and the layout information; the third generation sub-module is used for generating a new product detail page based on the picture material, the converted text content and the new layout information according to a preset layout mode.
Here, the above-mentioned determination sub-module and the third generation sub-module correspond to step S3262 to step S3264 in embodiment 1, and the two sub-modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiment of the present application, the third generating submodule includes: a first determination unit and a second determination unit.
The first determining unit is used for determining the display position of the picture materials in the new product detail page according to the sequence of the picture materials in the new layout information; the second determining unit is used for determining the display position of the converted document content in the new product detail page based on the new layout information and the display position of the picture material in the new product detail page.
Here, it should be noted that the above-described first determination unit and second determination unit correspond to step S32642 to step S32644 in embodiment 1, and both units are the same as the examples and application scenarios realized by the corresponding steps, but are not limited to those disclosed in embodiment 1 above. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiments of the present application, the apparatus further includes: and a communication module.
The communication module is used for outputting a new product detail page and receiving the modified product detail page.
It should be noted that the above communication module corresponds to step S328 in embodiment 1, and the module is the same as the example and application scenario implemented by the corresponding step, but is not limited to the disclosure of embodiment 1. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In addition, it should be still noted that, the optional or preferred implementation manner of this embodiment may be referred to the related description in embodiment 1, and will not be repeated here.
Example 4
According to an embodiment of the present application, there is further provided a device for generating a product detail page for implementing the method for generating a product detail page, as shown in fig. 14, where the device 1400 includes: a first display module 1402 and a second display module 1404.
The first display module 1402 is configured to display an image set of a product in an operation interface; the second display module 1404 is configured to display a product detail page of the generated product in the operation interface, where the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set.
Here, it should be noted that the first display module 1402 and the second display module 1404 correspond to steps S122 to S124 in embodiment 2, and the two modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 2. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In the above embodiments of the present application, the apparatus further includes: a third display module and a fourth display module.
The third display module is configured to display, in an operation interface, a content material and layout information of the content material, where the content material includes: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; the fourth display module is used for displaying a new product detail page in the operation interface, wherein the new product detail page is obtained based on the picture material, the converted text content and the layout information, and the converted text content is obtained by converting the current language of the text content into the target language.
Here, it should be noted that the third display module and the fourth display module correspond to step S126 to step S128 in embodiment 2, and the two modules are the same as the examples and application scenarios implemented by the corresponding steps, but are not limited to those disclosed in embodiment 2. It should be noted that the above-described module may be operated as a part of the apparatus in the computer terminal 10 provided in embodiment 1.
In addition, it should be still noted that, the optional or preferred implementation manner of this embodiment may be referred to the related description in embodiment 1, and will not be repeated here.
Example 5
In accordance with the embodiments of the present application, there is also provided an embodiment of a data processing method, it being noted that the steps shown in the flowcharts of the figures may be performed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order other than that shown or described herein.
The present application provides a data processing method as shown in fig. 15 under the same or similar operation environment as in embodiment 1. Fig. 15 is a flowchart of a data processing method according to an embodiment of the present application, as shown in fig. 15, the method may include the steps of:
In step S152, one or more images corresponding to the digital object are acquired.
In particular, the digital object may be a commodity sold in an online shopping platform, for example, may be clothes, a case, daily necessities, cosmetics, and the like, which is not particularly limited in this application. The one or more images may be video clips of the merchandise taken by the merchant or a set of pictures of the merchandise taken.
In an alternative embodiment, to facilitate the uploading of video clips or merchandise pictures by the merchant, an upload interface may be provided to the merchant, as shown in fig. 4. Taking uploading video clips by a merchant as an example, the merchant can drag the video clips to a detection area on the right side in a dragging mode to finish uploading, or click a button of 'uploading files', so as to select the video clips to be uploaded to finish uploading.
It should be noted that, in order to ensure the definition of the video material or the picture material in the product detail page, the video clip uploaded by the merchant is required to be a high-definition video clip.
Step S154, material data and text data corresponding to the digital object are acquired based at least on the one or more images.
Specifically, the material data may be picture materials capable of describing a commodity core selling point, and the text data may be text contents generated by an intelligent text generation technology for each picture material, and the specific implementation manner is as follows: by identifying the picture materials, the type, material, style, brand and other attributes of commodities in the pictures can be determined, a large number of candidate sets are generated based on the determined attributes, and the documents with the highest readability score are screened out as final document contents by carrying out readability scoring on the candidate sets.
In an alternative embodiment, still taking the uploading of a video clip by a merchant as an example, the video clip includes multi-frame pictures, after the uploading of the video clip by the merchant is completed, the picture material can be intercepted by frame extraction and interception, and the corresponding document content is generated by the intelligent document generation technology.
In step S156, target presentation data of the digital object is acquired based on at least the material data and the text data.
Specifically, the target display data may be a product detail page of a product, including video materials and picture materials of the product, where the picture materials include scene images, detail images, model images, and the like of the product.
In the embodiment of the application, the image material can be beautified by utilizing an automatic composition technology, and a final product detail page is generated based on a standard template, wherein the standard template can be arranged in a mode of firstly placing a creative large image, corresponding emotion sentences, integral descriptive sentences and the like, and then placing a product bright point image, a detail image and corresponding detail description sentences below the creative large image.
For the plurality of detail bright spots, the detail bright spots can be ranked from large to small based on the significance of the detail bright spots, or sequentially ranked at the positions of the commodity based on the detail bright spots. For example, for clothing, the plurality of detail points may be ordered in a top-to-bottom order.
In the embodiment of the application, after one or more images corresponding to the digital object are acquired, the material data and the text data corresponding to the digital object can be acquired based on at least one or more images, and the target display data of the digital object is further acquired, so that the purpose of automatically generating the target display data is realized.
It is easy to note that, in the embodiment of the present application, only one or more images corresponding to the digital object are obtained, and design and output of target display data can be completed quickly.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
In the above embodiments of the present application, acquiring material data and text data corresponding to a digital object based at least on one or more images includes: at least intercepting one or more images to obtain material data corresponding to the digital object; acquiring attribute information of material data; text data corresponding to the digital object is acquired based at least on attribute information of the material data.
In the above embodiment of the present application, acquiring attribute information of material data includes one of the following: carrying out attribute identification on the material data to obtain an attribute message of the material data; and acquiring attribute information of the input material data.
In the above embodiments of the present application, before acquiring the target presentation data of the digital object based on at least the material data and the text data, the method further includes the steps of: outputting material data and text data; receiving modified material data and/or text data; and acquiring target display data of the digital object at least based on the modified picture material and/or the document content.
In the above embodiments of the present application, obtaining the target presentation data of the digital object based at least on the material data and the text data includes: processing the material data by using an image saliency algorithm to obtain processed material data; and acquiring target display data of the digital object at least based on the processed material data and the text data.
In the above embodiments of the present application, after acquiring the target presentation data of the digital object based on at least the material data and the text data, the method further includes the steps of: processing at least the target display data to obtain content data and layout information of the content data contained in the target display data, wherein the content data comprises: material data and text data, the layout information includes: the position of the material data, the position of the text data and the corresponding relation between the material data and the text data; converting at least the current language of the text data into a target language to obtain converted text data; and generating new target display data at least based on the material data, the converted text data and the layout information.
In the above embodiments of the present application, at least processing the target presentation data to obtain content data included in the target presentation data includes: image interception is carried out on the target display data to obtain material data and positions of the material data; identifying texts contained in the target display data by using a text identification algorithm to obtain text data and positions of the text data; and obtaining the corresponding relation based on the position of the material data and the position of the text data.
In the above embodiment of the present application, performing image capturing on target display data to obtain material data and a position of the material data includes: and processing the target display data by using an image saliency algorithm to obtain the material data and the position of the material data.
In the above embodiments of the present application, generating new target presentation data based at least on the material data, the converted text data, and the layout information includes: acquiring new layout information at least based on the material data, the converted text data and the layout information; and generating new target display data based on at least the material data, the converted text data and the new layout information according to a preset layout mode.
In the foregoing embodiments of the present application, according to a preset layout manner, generating new target presentation data based on at least the material data, the converted text data and the new layout information includes: determining the display positions of the material data in the new target display data according to the sequence of the material data in the new layout information; and determining the display position of the converted text data in the new target display data based on the new layout information and the display position of the material data in the new target display data.
In the above embodiment of the present application, after generating the new target presentation data, the method further includes the following steps: and outputting new target display data and receiving modified target display data.
In addition, it should be still noted that, the optional or preferred implementation manner of this embodiment may be referred to the related description in embodiment 1, and will not be repeated here.
Example 6
In accordance with embodiments of the present application, there is also provided an embodiment of a method of generating a product details page, it being noted that the steps shown in the flowchart of the figures may be performed in a computer system, such as a set of computer executable instructions, and that, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order other than that shown or described herein.
The present application provides a method of generating a product detail page as shown in fig. 16 under the same or similar operating environment as in example 1. FIG. 16 is a flowchart of a method of generating a third product detail page according to an embodiment of the present application, as shown in FIG. 16, the method may include the steps of:
in step S1602, an image set of a product is acquired.
Specifically, the product may be a commodity sold in an online shopping platform, for example, may be clothes, a case, daily necessities, cosmetics, and the like, which is not particularly limited in this application.
The product detail page comprises video materials and picture materials of the product, and the picture materials comprise scene images, detail images, model images and the like of the product. To be able to generate a product detail page, a merchant may take a video clip of the product, or take a set of pictures of the product. In the embodiment of the present application, the image set may be a video clip or a group of pictures of the commodity.
It should be noted that, in order to ensure the definition of the video material or the picture material in the product detail page, the video clip uploaded by the merchant is required to be a high-definition video clip.
Step S1604, the image collection is processed to obtain the picture material of the product and a plurality of corresponding text contents.
In this embodiment of the present invention, a large number of pictures may be included in an image set uploaded by a merchant, and because the size of a product detail page is limited, it is impossible to put all the pictures into the image set, therefore, the image set needs to be intercepted, and only the picture material capable of describing the commodity core selling point is intercepted. Further, for each picture material, corresponding text content can be generated through a text generation technology, and the specific implementation manner is as follows: by identifying the picture materials, the type, material, style, brand and other attributes of commodities in the pictures can be determined, a large number of candidate sets are generated based on the determined attributes, and a plurality of texts with the highest readability score are screened out as the texts displayed to the merchant by carrying out readability scoring on the candidate sets.
Step S1608, outputting the picture material and the corresponding plurality of text contents.
In the embodiment of the application, an operation interface can be provided for a merchant, the picture material and a plurality of text contents are displayed in the operation interface, and the merchant can select the desired picture material and text contents. In particular, the document content may be displayed below the picture material.
Step S1608, receiving the selected picture material and document content.
Step S1610, based on the selected picture material and document content, generates a product detail page.
In the embodiment of the application, the image material can be beautified by utilizing an automatic composition technology, and a final product detail page is generated based on a standard template, wherein the standard template can be arranged in a mode of firstly placing a creative large image, corresponding emotion sentences, integral descriptive sentences and the like, and then placing a product bright point image, a detail image and corresponding detail description sentences below the creative large image.
For the plurality of detail bright spots, the detail bright spots can be ranked from large to small based on the significance of the detail bright spots, or sequentially ranked at the positions of the commodity based on the detail bright spots. For example, for clothing, the plurality of detail points may be ordered in a top-to-bottom order.
In an alternative embodiment, after the picture material is intercepted and a plurality of corresponding text contents are generated, the picture material and each text content can be displayed in the operation interface, the merchant can select the picture material by clicking the picture material and select the text content by clicking the text content, in addition, the text content can be displayed in the editable input box, and the merchant can directly perform optimization adjustment on the text content. After the merchant completes the operation, a product detail page meeting the merchant demand can be generated based on the selected picture material and the document content.
In the embodiment of the application, after the image set of the product is obtained, the image set is processed to obtain the image material and a plurality of corresponding document contents of the product, the image material and the plurality of corresponding document contents are further output, the selected image material and the selected document contents are received, and finally, a corresponding product detail page is generated based on the selected image material and the selected document contents, so that the purpose of automatically generating the product detail page is achieved.
It is easy to note that, the embodiment of the application only acquires the image set of the product, and can rapidly complete the design and output of the product detail page.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
In the above embodiment of the present application, processing an image set to obtain a picture material of a product and a plurality of corresponding text contents includes: intercepting images contained in the image set to obtain picture materials; acquiring attribute information of the picture material; and generating a plurality of text contents corresponding to the picture materials based on the attribute information of the picture materials.
In the above embodiment of the present application, obtaining the attribute information of the picture material includes one of the following: carrying out attribute identification on the picture materials to obtain attribute information of the picture materials; and acquiring attribute information of the input picture material.
In the above embodiments of the present application, generating the product detail page based on the selected picture material and the document content includes: processing the selected picture material by using an image saliency algorithm to obtain a processed picture material; and generating a product detail page based on the processed picture material and the corresponding text content.
In the above embodiment of the present application, after generating the product detail page based on the selected picture material and the text content, the method further includes the following steps: processing the product detail page to obtain content materials and layout information of the content materials contained in the product detail page, wherein the content materials comprise: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; converting the current language of the document content into a target language to obtain converted document content; and generating a new product detail page based on the picture material, the converted text content and the layout information.
In the above embodiment of the present application, processing a product detail page to obtain content materials included in the product detail page includes: carrying out image interception on the product detail page to obtain a picture material and the position of the picture material; identifying the characters contained in the product detail page by utilizing a character identification algorithm to obtain the contents of the text and the positions of the contents of the text; and obtaining a corresponding relation based on the position of the picture material and the position of the document content.
In the above embodiment of the present application, performing image capturing on a product detail page to obtain a picture material and a position of the picture material includes: and processing the product detail page by using an image saliency algorithm to obtain the picture material and the position of the picture material.
In the foregoing embodiments of the present application, based on the image material, the converted document content and the layout information, generating the new product detail page includes: determining new layout information based on the picture material, the converted text content and the layout information; and generating a new product detail page based on the picture material, the converted text content and the new layout information according to a preset layout mode.
In the foregoing embodiment of the present application, according to a preset layout manner, based on the picture material, the converted text content and the new layout information, generating a new product detail page includes: determining the display position of the picture materials in a new product detail page according to the sequence of the picture materials in the new layout information; and determining the display position of the converted text content in the new product detail page based on the new layout information and the display position of the picture material in the new product detail page.
In the above embodiment of the present application, after generating the new product detail page, the method further includes the following steps: and outputting the new product detail page and receiving the modified product detail page.
In addition, it should be still noted that, the optional or preferred implementation manner of this embodiment may be referred to the related description in embodiment 1, and will not be repeated here.
Example 7
In accordance with embodiments of the present application, there is also provided an embodiment of a method of generating a product details page, it being noted that the steps shown in the flowchart of the figures may be performed in a computer system, such as a set of computer executable instructions, and that, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order other than that shown or described herein.
The present application provides a method of generating a product detail page as shown in fig. 17 under the same or similar operating environment as in example 1. FIG. 17 is a flowchart of a method of generating a fourth product detail page according to an embodiment of the present application, as shown in FIG. 17, the method may include the steps of:
step S1702, triggering the client to generate a page generation instruction.
Specifically, the client may be a smart phone (including an Android mobile phone and an IOS mobile phone), a tablet computer, a personal computer, and other devices used by a merchant, which is not particularly limited in this application. The page generation instruction can be an instruction generated by clicking a corresponding key on an operation interface when a merchant needs to generate a product detail page.
In an alternative embodiment, to facilitate the uploading of video clips or merchandise pictures by the merchant, an upload interface may be provided to the merchant, as shown in fig. 4. Taking uploading video clips by a merchant as an example, the merchant can drag the video clips to a detection area on the right side in a dragging mode to finish uploading, or click a button of 'uploading files', so as to select the video clips to be uploaded to finish uploading. After uploading is completed, the merchant can trigger the client to generate a page generation instruction by clicking a 'one-key generation e-commerce detail', and automatically generate a product detail page.
It should be noted that, in order to ensure the definition of the video material or the picture material in the product detail page, the video clip uploaded by the merchant is required to be a high-definition video clip.
In step S1704, the client obtains an image set of the product based on the page generation instruction, and sends the image set to the server.
Specifically, the product may be a commodity sold in an online shopping platform, for example, may be clothes, a case, daily necessities, cosmetics, and the like, which is not particularly limited in this application.
The product detail page comprises video materials and picture materials of the product, and the picture materials comprise scene images, detail images, model images and the like of the product. To be able to generate a product detail page, a merchant may take a video clip of the product, or take a set of pictures of the product. In the embodiment of the present application, the image set may be a video clip or a group of pictures of the commodity.
In step S1706, the client receives a product detail page of the product returned by the server, where the product detail page is generated by the server based on the picture material and the corresponding document content obtained by processing the image set.
In this embodiment of the present invention, a large number of pictures may be included in an image set uploaded by a merchant, and because the size of a product detail page is limited, it is impossible to put all the pictures into the image set, therefore, the image set needs to be intercepted, and only the picture material capable of describing the commodity core selling point is intercepted. Further, for each picture material, corresponding text content can be generated through a text generation technology, and the specific implementation manner is as follows: by identifying the picture materials, the type, material, style, brand and other attributes of commodities in the pictures can be determined, a large number of candidate sets are generated based on the determined attributes, and the documents with the highest readability score are screened out as final document contents by carrying out readability scoring on the candidate sets.
The picture material can be beautified by utilizing an automatic composition technology, and a final product detail page is generated based on a standard template, wherein the standard template can be arranged in a mode of firstly placing a creative large picture, corresponding emotion sentences, integral descriptive sentences and the like, and then placing a product bright point picture, a detail picture and corresponding detail description sentences below the creative large picture.
For the plurality of detail bright spots, the detail bright spots can be ranked from large to small based on the significance of the detail bright spots, or sequentially ranked at the positions of the commodity based on the detail bright spots. For example, for clothing, the plurality of detail points may be ordered in a top-to-bottom order.
In step S1708, the client outputs a product detail page.
In the embodiment of the invention, after the server generates the corresponding product detail page according to the picture set uploaded by the merchant, the corresponding product detail page can be returned to the client and displayed on the display screen by the client, so that the merchant can watch the automatically generated product detail page and can optimize and adjust the product detail page according to the self requirement.
In the embodiment of the application, after the client is triggered to generate the page generation instruction, the client acquires the image set of the product based on the page generation instruction and sends the image set to the server, the server can process the image set to obtain the picture material and the corresponding text content, further generate the corresponding product detail page, and the client outputs the product detail page, so that the purpose of automatically generating the product detail page is achieved.
It is easy to note that, in the embodiment of the application, only the image set of the product is sent, and the design and output of the product detail page can be completed quickly.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
It should be noted that, the server may execute the method for generating the product detail page in the foregoing embodiments 1 and 2, which is not described herein.
In the above embodiments of the present application, in the case where the content of the document is plural, the method further includes:
in step S1710, the client receives the picture material and the corresponding plurality of text contents returned by the server.
In this embodiment of the present invention, a large number of pictures may be included in an image set uploaded by a merchant, and because the size of a product detail page is limited, it is impossible to put all the pictures into the image set, therefore, the image set needs to be intercepted, and only the picture material capable of describing the commodity core selling point is intercepted. Further, for each picture material, corresponding text content can be generated through a text generation technology, and the specific implementation manner is as follows: by identifying the picture materials, the type, material, style, brand and other attributes of commodities in the pictures can be determined, a large number of candidate sets are generated based on the determined attributes, and a plurality of texts with the highest readability score are screened out as the texts displayed to the merchant by carrying out readability scoring on the candidate sets.
In step S1712, the client outputs the picture material and the corresponding plurality of text contents.
In the embodiment of the application, an operation interface can be provided for a merchant, the picture material and a plurality of text contents are displayed in the operation interface, and the merchant can select the desired picture material and text contents. In particular, the document content may be displayed below the picture material.
In step S1714, the triggering client generates a first screening instruction.
Specifically, the first filtering instruction may be an instruction generated by a merchant through clicking operation on the picture material and the text content displayed in the operation interface.
In step S1716, the client obtains the selected picture material and the document content based on the first filtering instruction, and sends the selected picture material and the document content to the server, where the product detail page is generated by the server based on the selected picture material and the document content.
In an alternative embodiment, after the picture material is intercepted and a plurality of corresponding text contents are generated, the picture material and each text content can be displayed in the operation interface, the merchant can select the picture material by clicking the picture material and select the text content by clicking the text content, in addition, the text content can be displayed in the editable input box, and the merchant can directly perform optimization adjustment on the text content. After the merchant completes the operation, a product detail page meeting the merchant demand can be generated based on the selected picture material and the document content.
In the above embodiment of the present application, in the case where there are a plurality of product detail pages, the method further includes:
in step S1718, the triggering client generates a second screening instruction.
Specifically, the second screening instruction may be an instruction generated by a merchant through clicking and selecting a product detail page generated by the server.
In the embodiment of the application, the server can beautify the picture materials by utilizing an automatic composition technology, generate different product detail pages based on different templates, and select the proper product detail page according to the needs of a merchant. In order to facilitate the selection of different product detail pages by the merchant, a screening page can be provided, all the product detail pages are displayed in the screening page, and the merchant selects the final determined product detail page through clicking operation.
It should be noted that, different templates may be used in different layout manners, for example, as a standard template, the layout manner may be that a creative large image, a corresponding emotion sentence, an overall descriptive sentence, etc. are placed first, and then a product bright image, a detail image, and a corresponding detail description sentence are placed below the template.
In step S1720, the client obtains the selected product detail page based on the second screening instruction, and sends the selected product detail page to the server.
In an alternative embodiment, after screening is completed, the client may determine the product detail page selected by the merchant according to the clicking operation of the merchant, and the product detail page is returned to the server, so that the product detail page may be determined to be a final product detail page.
In the above embodiment of the present application, after the triggering client generates the second screening instruction in step S1718, the method further includes:
in step S1722, the client obtains the click rate of each product detail page based on the second filtering instruction.
In step S1724, the client obtains the product detail page with the highest click rate, and sends the product detail page with the highest click rate to the server.
In the embodiment of the application, when the number of the more satisfactory product detail pages is more than one in the process of checking the product detail pages, the merchant may click back and forth among the more satisfactory product detail pages, and the final selected product detail page can be determined after multiple comparisons. If the clicked product detail page is determined to be the product detail page selected by the merchant only according to the clicking operation of the merchant, the final selected product detail page of the merchant cannot be accurately determined.
At this time, the click rate of each product detail page can be counted, and the higher the click rate is, the higher the satisfaction degree of the merchant is. Thus, in an alternative embodiment, the product detail page with the highest click rate may be determined as the final selected product detail page of the merchant, and the product detail page is sent to the server.
Further, after the server obtains the product detail page selected by the merchant, a template used by the product detail page can be generated, so that the most satisfactory template of the merchant is determined. Further, for different commodities, through statistics on templates which are most satisfied by different merchants, different templates which are designed in advance can be screened, so that when a product detail page is generated next time, the templates which are most satisfied by the merchants can be used for generation, and the satisfaction degree of the merchants is improved.
In addition, it should be still noted that, the optional or preferred implementation manner of this embodiment may be referred to the related description in embodiment 1, and will not be repeated here.
Example 8
There is further provided, in accordance with an embodiment of the present application, an embodiment of a system for generating a product detail page, the system being operable to perform the method for generating a product detail page of any one of the selectable embodiments 1 to 2, the system including:
A processor; and a memory, coupled to the processor, for providing instructions to the processor for processing the steps of: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content.
In the embodiment of the application, after the image set of the product is obtained, the image set is processed to obtain the image material and the corresponding text content of the product, and further a corresponding product detail page is generated, so that the purpose of automatically generating the product detail page is realized.
It is easy to note that, the embodiment of the application only acquires the image set of the product, and can rapidly complete the design and output of the product detail page.
Therefore, the embodiment of the application solves the technical problems of complex operation and high cost of generating the product detail page in the prior art.
It should be noted that, the system may also be used to execute the optional data processing method in embodiment 5, or the optional method for generating the product detail page in any one of embodiments 6 to 7, which is not described herein.
Example 9
Embodiments of the present application may provide a computer terminal, which may be any one of a group of computer terminals. Alternatively, in the present embodiment, the above-described computer terminal may be replaced with a terminal device such as a mobile terminal.
Alternatively, in this embodiment, the above-mentioned computer terminal may be located in at least one network device among a plurality of network devices of the computer network.
In this embodiment, the computer terminal may execute the program code of the following steps in the method for generating a product detail page: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content.
Alternatively, fig. 18 is a block diagram of a computer terminal according to an embodiment of the present application. As shown in fig. 18, the computer terminal a may include: one or more (only one shown) processors 1802 and memory 1804.
The memory may be used to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for generating a product detail page in the embodiments of the present application, and the processor executes the software programs and modules stored in the memory, thereby executing various functional applications and data processing, that is, implementing the method for generating a product detail page described above. The memory may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory may further include memory remotely located with respect to the processor, which may be connected to terminal a through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The processor may call the information and the application program stored in the memory through the transmission device to perform the following steps: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content.
Optionally, the above processor may further execute program code for: intercepting images contained in the image set to obtain picture materials; acquiring attribute information of the picture material; and generating the text content corresponding to the picture material based on the attribute information of the picture material.
Optionally, the above processor may further execute program code for: carrying out attribute identification on the picture materials to obtain attribute information of the picture materials; and acquiring attribute information of the input picture material.
Optionally, the above processor may further execute program code for: before a product detail page of a product is generated based on the picture material and the corresponding text content, outputting the picture material and the corresponding text content; receiving modified picture materials and/or document contents; and generating a product detail page based on the modified picture material and/or the document content.
Optionally, the above processor may further execute program code for: processing the picture material by using an image saliency algorithm to obtain a processed picture material; and generating a product detail page based on the processed picture material and the corresponding text content.
Optionally, the above processor may further execute program code for: after a product detail page of a product is generated based on the picture material and the corresponding text content, the product detail page is processed to obtain the content material contained in the product detail page and the layout information of the content material, wherein the content material comprises: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; converting the current language of the document content into a target language to obtain converted document content; and generating a new product detail page based on the picture material, the converted text content and the layout information.
Optionally, the above processor may further execute program code for: carrying out image interception on the product detail page to obtain a picture material and the position of the picture material; identifying the characters contained in the product detail page by utilizing a character identification algorithm to obtain the contents of the text and the positions of the contents of the text; and obtaining a corresponding relation based on the position of the picture material and the position of the document content.
Optionally, the above processor may further execute program code for: and processing the product detail page by using an image saliency algorithm to obtain the picture material and the position of the picture material.
Optionally, the above processor may further execute program code for: determining new layout information based on the picture material, the converted text content and the layout information; and generating a new product detail page based on the picture material, the converted text content and the new layout information according to a preset layout mode.
Optionally, the above processor may further execute program code for: determining the display position of the picture materials in a new product detail page according to the sequence of the picture materials in the new layout information; and determining the display position of the converted text content in the new product detail page based on the new layout information and the display position of the picture material in the new product detail page.
Optionally, the above processor may further execute program code for: after the new product detail page is generated, the new product detail page is output and the modified product detail page is received.
The processor may call the information and the application program stored in the memory through the transmission device to perform the following steps: displaying an image set of the product in an operation interface; and displaying a product detail page of the generated product in the operation interface, wherein the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set.
Optionally, the above processor may further execute program code for: after the product detail page of the generated product is displayed in the operation interface, displaying content materials and layout information of the content materials contained in the product detail page in the operation interface, wherein the content materials comprise: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; and displaying a new product detail page in the operation interface, wherein the new product detail page is obtained based on the picture material, the converted text content and the layout information, and the converted text content is obtained by converting the current language of the text content into the target language.
By adopting the embodiment of the application, a generation scheme of the product detail page is provided. After the image set of the product is obtained, the image set is processed to obtain the image material of the product and the corresponding document content, and the corresponding product detail page is further generated, so that the purpose of automatically generating the product detail page is achieved, the merchant operation is simplified, the input cost is greatly reduced, the easy loading of the commodity is realized, the technical effects of experience and sense of well-being are improved, and the technical problems of complex operation and high cost for generating the product detail page in the prior art are solved.
The processor may call the information and the application program stored in the memory through the transmission device to perform the following steps: acquiring one or more images corresponding to the digital object; acquiring material data and text data corresponding to the digital object based at least on the one or more images; target presentation data for the digital object is obtained based at least on the material data and the text data.
The processor may call the information and the application program stored in the memory through the transmission device to perform the following steps: acquiring an image set of a product; processing the image set to obtain a picture material of the product and a plurality of corresponding document contents; outputting the picture material and a plurality of corresponding document contents; receiving selected picture materials and document contents; and generating a product detail page based on the selected picture material and the document content.
The processor may call the information and the application program stored in the memory through the transmission device to perform the following steps: triggering a client to generate a page generation instruction; the client acquires an image set of the product based on the page generation instruction and sends the image set to the server; the method comprises the steps that a client receives a product detail page of a product returned by a server, wherein the product detail page is generated by the server based on picture materials and corresponding document contents obtained by processing an image set; the client outputs the product detail page.
Optionally, the above processor may further execute program code for: under the condition that a plurality of text contents are provided, the client receives the picture materials returned by the server and the corresponding plurality of text contents; the client outputs the picture material and a plurality of corresponding document contents; triggering the client to generate a first screening instruction; the client acquires the selected picture material and the file content based on the first screening instruction, and sends the selected picture material and the file content to the server, wherein the product detail page is generated by the server based on the selected picture material and the file content.
Optionally, the above processor may further execute program code for: triggering the client to generate a second screening instruction under the condition that a plurality of product detail pages are provided; the client acquires the selected product detail page based on the second screening instruction and sends the selected product detail page to the server.
Optionally, the above processor may further execute program code for: after triggering the client to generate a second screening instruction, the client acquires the click rate of each product detail page based on the second screening instruction; the client acquires the product detail page with the highest click rate and sends the product detail page with the highest click rate to the server.
It will be appreciated by those skilled in the art that the configuration shown in fig. 18 is only illustrative, and the computer terminal may be a smart phone (such as an Android phone, an iOS phone, etc.), a tablet computer, a palm-phone computer, a mobile internet device (Mobile Internet Devices, MID), a PAD, etc. Fig. 18 is not limited to the structure of the electronic device. For example, the computer terminal a may also include more or fewer components (such as a network interface, a display device, etc.) than shown in fig. 18, or have a different configuration than shown in fig. 18.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be implemented by a program for instructing a terminal device to execute in association with hardware, the program may be stored in a computer readable storage medium, and the storage medium may include: flash disk, read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), magnetic or optical disk, and the like.
Example 10
Embodiments of the present application also provide a storage medium. Alternatively, in this embodiment, the storage medium may be used to store program code executed by the method for generating a product detail page provided in the first embodiment.
Alternatively, in this embodiment, the storage medium may be located in any one of the computer terminals in the computer terminal group in the computer network, or in any one of the mobile terminals in the mobile terminal group.
Alternatively, in the present embodiment, the storage medium is configured to store program code for performing the steps of: acquiring an image set of a product; processing the image set to obtain the picture material and the corresponding document content of the product; and generating a product detail page of the product based on the picture material and the corresponding text content.
Optionally, the above storage medium is further configured to store program code for performing the steps of: intercepting images contained in the image set to obtain picture materials; acquiring attribute information of the picture material; and generating the text content corresponding to the picture material based on the attribute information of the picture material.
Optionally, the above storage medium is further configured to store program code for performing the steps of: carrying out attribute identification on the picture materials to obtain attribute information of the picture materials; and acquiring attribute information of the input picture material.
Optionally, the above storage medium is further configured to store program code for performing the steps of: before a product detail page of a product is generated based on the picture material and the corresponding text content, outputting the picture material and the corresponding text content; receiving modified picture materials and/or document contents; and generating a product detail page based on the modified picture material and/or the document content.
Optionally, the above storage medium is further configured to store program code for performing the steps of: processing the picture material by using an image saliency algorithm to obtain a processed picture material; and generating a product detail page based on the processed picture material and the corresponding text content.
Optionally, the above storage medium is further configured to store program code for performing the steps of: after a product detail page of a product is generated based on the picture material and the corresponding text content, the product detail page is processed to obtain the content material contained in the product detail page and the layout information of the content material, wherein the content material comprises: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; converting the current language of the document content into a target language to obtain converted document content; and generating a new product detail page based on the picture material, the converted text content and the layout information.
Optionally, the above storage medium is further configured to store program code for performing the steps of: carrying out image interception on the product detail page to obtain a picture material and the position of the picture material; identifying the characters contained in the product detail page by utilizing a character identification algorithm to obtain the contents of the text and the positions of the contents of the text; and obtaining a corresponding relation based on the position of the picture material and the position of the document content.
Optionally, the above storage medium is further configured to store program code for performing the steps of: and processing the product detail page by using an image saliency algorithm to obtain the picture material and the position of the picture material.
Optionally, the above storage medium is further configured to store program code for performing the steps of: determining new layout information based on the picture material, the converted text content and the layout information; and generating a new product detail page based on the picture material, the converted text content and the new layout information according to a preset layout mode.
Optionally, the above storage medium is further configured to store program code for performing the steps of: determining the display position of the picture materials in a new product detail page according to the sequence of the picture materials in the new layout information; and determining the display position of the converted text content in the new product detail page based on the new layout information and the display position of the picture material in the new product detail page.
Optionally, the above storage medium is further configured to store program code for performing the steps of: after the new product detail page is generated, the new product detail page is output and the modified product detail page is received.
Alternatively, in the present embodiment, the storage medium is configured to store program code for performing the steps of: displaying an image set of the product in an operation interface; and displaying a product detail page of the generated product in the operation interface, wherein the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set.
Optionally, the above storage medium is further configured to store program code for performing the steps of: after the product detail page of the generated product is displayed in the operation interface, displaying content materials and layout information of the content materials contained in the product detail page in the operation interface, wherein the content materials comprise: picture material and text content, the overall arrangement information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; and displaying a new product detail page in the operation interface, wherein the new product detail page is obtained based on the picture material, the converted text content and the layout information, and the converted text content is obtained by converting the current language of the text content into the target language.
Alternatively, in the present embodiment, the storage medium is configured to store program code for performing the steps of: acquiring one or more images corresponding to the digital object; acquiring material data and text data corresponding to the digital object based at least on the one or more images; target presentation data for the digital object is obtained based at least on the material data and the text data.
Alternatively, in the present embodiment, the storage medium is configured to store program code for performing the steps of: acquiring an image set of a product; processing the image set to obtain a picture material of the product and a plurality of corresponding document contents; outputting the picture material and a plurality of corresponding document contents; receiving selected picture materials and document contents; and generating a product detail page based on the selected picture material and the document content.
Alternatively, in the present embodiment, the storage medium is configured to store program code for performing the steps of: triggering a client to generate a page generation instruction; the client acquires an image set of the product based on the page generation instruction and sends the image set to the server; the method comprises the steps that a client receives a product detail page of a product returned by a server, wherein the product detail page is generated by the server based on picture materials and corresponding document contents obtained by processing an image set; the client outputs the product detail page.
Optionally, the above storage medium is further configured to store program code for performing the steps of: under the condition that a plurality of text contents are provided, the client receives the picture materials returned by the server and the corresponding plurality of text contents; the client outputs the picture material and a plurality of corresponding document contents; triggering the client to generate a first screening instruction; the client acquires the selected picture material and the file content based on the first screening instruction, and sends the selected picture material and the file content to the server, wherein the product detail page is generated by the server based on the selected picture material and the file content.
Optionally, the above storage medium is further configured to store program code for performing the steps of: triggering the client to generate a second screening instruction under the condition that a plurality of product detail pages are provided; the client acquires the selected product detail page based on the second screening instruction and sends the selected product detail page to the server.
Optionally, the above storage medium is further configured to store program code for performing the steps of: after triggering the client to generate a second screening instruction, the client acquires the click rate of each product detail page based on the second screening instruction; the client acquires the product detail page with the highest click rate and sends the product detail page with the highest click rate to the server.
The foregoing embodiment numbers of the present application are merely for describing, and do not represent advantages or disadvantages of the embodiments.
In the foregoing embodiments of the present application, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed technology content may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, such as the division of the units, is merely a logical function division, and may be implemented in another manner, for example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, including several instructions to cause a computer device (which may be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.
The foregoing is merely a preferred embodiment of the present application and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present application and are intended to be comprehended within the scope of the present application.

Claims (21)

1. A method for generating a product detail page comprises the following steps:
acquiring an image set of a product;
processing the image set to obtain picture materials and corresponding document contents of the product;
generating a product detail page of the product based on the picture material and the corresponding document content;
processing the product detail page to obtain content materials contained in the product detail page and layout information of the content materials, wherein the content materials comprise: picture material and document content, the layout information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content;
converting the current language of the document content into a target language to obtain converted document content;
and generating a new product detail page based on the picture material, the converted text content and the layout information.
2. The method of claim 1, wherein processing the set of images to obtain the picture material and corresponding document content of the product comprises:
intercepting images contained in the image set to obtain the picture material;
acquiring attribute information of the picture material;
and generating the text content corresponding to the picture material based on the attribute information of the picture material.
3. The method of claim 2, wherein obtaining attribute information of the picture material comprises one of:
carrying out attribute identification on the picture material to obtain attribute information of the picture material;
and acquiring the input attribute information of the picture material.
4. The method of claim 1, wherein prior to generating a product detail page for the product based on the picture material and the corresponding document content, the method further comprises:
outputting the picture material and the corresponding document content;
receiving modified picture materials and/or document contents;
and generating the product detail page based on the modified picture material and/or the document content.
5. The method of claim 1, wherein generating a product detail page for the product based on the picture material and the corresponding document content comprises:
Processing the picture material by using an image saliency algorithm to obtain a processed picture material;
and generating the product detail page based on the processed picture material and the corresponding text content.
6. The method of claim 5, wherein processing the product detail page to obtain content material contained in the product detail page comprises:
carrying out image interception on the product detail page to obtain the picture material and the position of the picture material;
identifying characters contained in the product detail page by utilizing a character identification algorithm to obtain the text content and the position of the text content;
and obtaining the corresponding relation based on the position of the picture material and the position of the document content.
7. The method of claim 6, wherein image capturing the product detail page to obtain the picture material and the location of the picture material comprises:
and processing the product detail page by using an image saliency algorithm to obtain the picture material and the position of the picture material.
8. The method of claim 1, wherein generating a new product detail page based on the picture material, the converted document content, and the layout information comprises:
Determining new layout information based on the picture material, the converted document content and the layout information;
and generating the new product detail page based on the picture material, the converted text content and the new layout information according to a preset layout mode.
9. The method of claim 8, wherein generating the new product detail page based on the converted document content and the new layout information in a preset layout manner includes:
determining the display position of the picture materials in the new product detail page according to the sequence of the picture materials in the new layout information;
and determining the display position of the converted document content in the new product detail page based on the new layout information and the display position of the picture material in the new product detail page.
10. The method of claim 8, wherein after generating the new product detail page, outputting the new product detail page and receiving a modified product detail page.
11. A method for generating a product detail page comprises the following steps:
Displaying an image set of the product in an operation interface;
displaying a generated product detail page of the product in the operation interface, wherein the product detail page is generated based on the picture material and the text content of the product obtained by processing the image set;
displaying content materials contained in the product detail page and layout information of the content materials in the operation interface, wherein the content materials comprise: picture material and document content, the layout information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content;
and displaying a new product detail page in the operation interface, wherein the new product detail page is obtained based on the picture material, the converted document content and the layout information, and the converted document content is obtained by converting the current language of the document content into a target language.
12. The method of claim 11, wherein the picture material is obtained by cutting out an image included in the image set, and the document content is generated based on the acquired attribute information of the picture material.
13. The method of claim 11, wherein the picture material and the position of the picture material are obtained by performing image capturing on the product detail page, the document content and the position of the document content are obtained by identifying characters contained in the product detail page by using a character identification algorithm, and the correspondence is obtained based on the position of the picture material and the position of the document content.
14. The method of claim 11, wherein the new product detail page is generated based on the picture material, the converted text content, and new layout information determined from the picture material and the converted text content in a preset layout manner.
15. A storage medium comprising a stored program, wherein the program, when run, controls a device in which the storage medium is located to perform the method of generating a page of product details according to any one of claims 1 to 14.
16. A data processing method, comprising:
acquiring one or more images corresponding to the digital object;
acquiring material data and text data corresponding to the digital object based at least on the one or more images;
Acquiring target display data of the digital object based on at least the material data and the text data;
processing the target display data to obtain content materials contained in the target display data and layout information of the content materials, wherein the content materials comprise: material data and text data, the layout information including: the position of the material data, the position of the text data and the corresponding relation between the material data and the text data;
converting the current language of the text data into a target language to obtain converted text data;
and generating new target display data based on the material data, the converted text data and the layout information.
17. A system for generating a product detail page, comprising:
a processor; and
a memory, coupled to the processor, for providing instructions to the processor to process the following processing steps: acquiring an image set of a product; processing the image set to obtain picture materials and corresponding document contents of the product; generating a product detail page of the product based on the picture material and the corresponding document content; processing the product detail page to obtain content materials contained in the product detail page and layout information of the content materials, wherein the content materials comprise: picture material and document content, the layout information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content; converting the current language of the document content into a target language to obtain converted document content; and generating a new product detail page based on the picture material, the converted text content and the layout information.
18. A method for generating a product detail page comprises the following steps:
acquiring an image set of a product;
processing the image set to obtain a picture material of the product and a plurality of corresponding document contents;
outputting the picture material and the corresponding plurality of text contents;
receiving selected picture materials and document contents;
generating the product detail page based on the selected picture material and the file content;
processing the product detail page to obtain content materials contained in the product detail page and layout information of the content materials, wherein the content materials comprise: picture material and document content, the layout information includes: the position of the picture material, the position of the document content and the corresponding relation between the picture material and the document content;
outputting the content materials contained in the product detail page and the layout information of the content materials;
receiving content materials contained in the selected product detail page and layout information of the content materials;
converting the current language of the document content into a target language to obtain converted document content;
outputting the converted text content;
Receiving the selected converted document content;
and generating a new product detail page based on the picture material, the converted text content and the layout information.
19. A method for generating a product detail page comprises the following steps:
triggering a client to generate a page generation instruction;
the client acquires an image set of a product based on the page generation instruction and sends the image set to a server;
the client receives a product detail page of the product returned by the server, wherein the product detail page is generated by the server based on the picture material and the corresponding document content obtained by processing the image set;
the client outputs the product detail page;
the client receives the picture material and a plurality of corresponding document contents returned by the server;
the client outputs the picture material and the corresponding plurality of text contents;
triggering the client to generate a first screening instruction;
the client acquires the selected picture material and the file content based on the first screening instruction, and sends the selected picture material and the file content to the server, wherein the product detail page is generated by the server based on the selected picture material and the file content.
20. The method of claim 19, wherein in the event that the product detail page is a plurality, the method further comprises:
triggering the client to generate a second screening instruction;
and the client acquires the selected product detail page based on the second screening instruction and sends the selected product detail page to the server.
21. The method of claim 20, wherein after triggering the client to generate a second screening instruction, the method further comprises:
the client acquires the click rate of each product detail page based on the second screening instruction;
and the client acquires the product detail page with the highest click rate and sends the product detail page with the highest click rate to the server.
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